(R) DAILYDUWNLDAD your guide to the digital world PUBLIC TELEVISION SURVEY RESULTS OCTOBER 2012 mpt(R) MARYLAND PUBLIC TELEVISION DAILY DOWNLOAD SURVEY RESULTS Recently, MPTs National Distribution & Marketing (ND&M) Team conducted a survey of all the Public Television Stations (PTV) to help track the use of Daily Download segments. Since these segments are used as interstitials and not as programming, there is no tracking mechanism available through TracMedia or Nielsen. So, the best way to gather this information is through direct outreach efforts. To help collect this information, the ND&M Team developed a short survey of about 10 questions. The survey was printed on a self addressed, stamped postcard and was mailed directly to the program manager at every PTV station in the country, along with a one-sheet explaining the Daily Download project and asking for station support. We also offered a random prize package for participation from one of our most popular national programs. In addition to the postcard, we also created an on-line version of the survey. A link to this survey was emailed directly to every PTV program manager in the country approximately 3 times during the survey period. The link was also posted several times on PBS Connect, which is an internal communications website that is available to every person working at a public television station. At the end of the survey period, we received responses from 39 of the approximately 210 PTV markets. We found the following stations are airing the segments: WUSF, KENW, WKAR, WSWP and WGBU. The following stations are planning to use the segments: KLCS, KUHT, KLRU, WETP/WKOP, KUAT, KSPS, WILL, KCOS and KSYS/KFTS. The following pages will outline the stations that participated so far in the survey, their market rank, their responses to the survey and their level of involvement in the Daily Download project. Since not all stations responded, we still do not have the full picture of the number of stations that are participating. ND&M is planning additional outreach to all the stations and to keep promoting the program. We will also follow up directly with the stations that did respond to get them more information and to answer any of their questions. For now, we can use these responses as a model for the entire country, and conclude that the project has been well received, has generated interest and is being used by stations. We will continue our survey outreach efforts through December with final results posted in early January. However, some stations are historically unresponsive and others still may not be able to participate. DAILY DOWNLOAD SURVEY RESULTS PARTICIPATING STATIONS: The Number after the Call Letters indicates the Market Rank of each Station. Stations Airing Segments: Stations Familiar with DD: WUSF - #14 Tampa, FL KVCR - #2 Los Angeles, CA KENW - #103 Portales, NM WYIN - #3 Gary, IN (Chicago Market) WKAR - #115 Lansing, MI WENH - #7 Durham, NH WSWP - #156 Grandview, WV KCTS - #12 Seattle, WA WBGU - #199 Bowling Green, OH KAET - #13 Phoenix, AZ UNC-TV - #24 Raleigh-Durham, NC Stations Planning to Use Segments: OETA - #41 Oklahoma City, OK KLCS - #2 Los Angeles, CA KOUN - #105 Lincoln, NE KUHT - #10 Houston, TX WNEO/WEAO - #110 Youngstown, OH KLRU - #45 Austin, TX KCWC - #197 Casper-Riverton, WY WETP/WKOP - #61 Knoxville, TN KUAT - #70 Tucson, AZ Stations Needing additional Marketing KSPS - #73 Spokane, WA Follow-up: WILL - #83 Champaign, IL KLVX - #40 Las Vegas, NE KCOS - #91 El Paso, TX WHRO - #44 Norfolk, VA KSYS/KFTS - #140 Medford, OR WLAE - #51 New Orleans, LA Stations Interested in Learning More: WTTW - #3 Chicago, IL KBDI - #17 Denver, CO KBYU - #33 Provo, UT WMVS/WMVT - #34 Milwaukee, WI WJCT - #50 Jacksonville, FL KRSC - #59 Tulsa, OK KWSU - #73 Spokane, WA KAMU - #88 College Station, TX WNIT - #95 South Bend, IN WCVE - #57 Richmond, VA KPTS - #66 Wichita, KS KAKM - #145 Anchorage, AK 3. NE you familiar with the Daily Download project presentetl by Maryland Puolio Create Chart ii Download Teleyisien? Response Response Percent Count -- 53.5% 24 ND 2 22.0% El SDMEWI-IAT, BUT WDULD LIHE TD LEARN MDHE 2 1 9.5% 4. Haye yeti sereenetl any eftne Daily Dewnleatl segments? fl Create Chart 'f Dewnloael YES NO NOT BUT WE ARE 5. Has your station loeen able to use any oftne segments? Hesnense Hespense Percent Gaunt 46.3% 19 15 111% Create Chart Dewnleael ARE PLANNING Response Response Percent Count 111% 61.0% 25 22.0% 9 I3. lfgrou nave been able to use segments, now rnangr have you been able to air? Create Chart i Downloao Response Percent Count 2.4% 1 11 to 15 I 2.2610 29 I 2.4% 1 All of the Segments 2 9.8% 4 None of the Segments -- 65.9% 2? during the clay nave you been able to aenetlule tneae segments? Create Chart Download all that apply] Response Response Percent Count Morning I 4.9% 2 Mitltlay I 2.4% 1 Early Fringe I 2.4% 1 Prilne Time 1 2.2% 2 Late Night I 3 Dverliigltt I 4.54% 2 All Tilnes 2 1 2.1 2 Do not air the segments -- 29 COMMENTS: WKAR: We decided to air once a day in the same time slot, so we air between Nightly Business Report and PBS Newshour Monday - Friday. We also air on our World Channel occasionally. We picked up the downloads with 103 and 104. KCTS: We have our own local shorts, fillers, and too much underwriting in the Antiques Roadshow breaks. Our breaks are full so no need. KUAT: The on-air promo team and I would like to see the talent be a little more lax, and less "on." Some of the segments I saw were a bit too "network-ish". I think the topics are exactly right on for our audience. Thanks for offering them. KWSU: I would like to run them. WNIT: At this time we are not able to use these interstitials. WBGU: I haven't received any input but I really like these segments. I am always looking for interesting filler, especially for our second channel. I have missed recording several of these feeds...could you post the feed info on Connect a week prior, and maybe over several conferences? Connect is such a nightmare to keep up with...so having multiple posts early I think would really be helpful. Also if you have a feed schedule for the season or year that would really be helpful...I could just enter in all the feed dates and not have to worry about missing them at all!!! I really appreciate you sending me the dvd of the last feed. ;-) WSWP: We find it hard to find a related program sometimes to air the segments around. We normally put them on Friday nights during public affairs programming. The segments don't seem to fit around a lot of the programming. KSYS/KFTS: No-Not familiar enough with what you've done, but looked at this because of the survey KAMU: Need to see your product first.