Task 4: Support public outreach efforts for
Operation BORDER STAR

Subtask 4.1: Public Information and Communication
Support

Status Update

31 October, 2010

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Support public outreach efforts for Operation BORDER STAR.


Public Information and Communication support.
Deliverable:

Support public information outreach by providing fact sheets, media guidance,
briefing support, and related documents.

Current Status.

Last month, Public Information Outreach themes and messages were provided to
Assistant Director Tony Leal, Texas Ranger Division for review. Subject to his changes
and approval, these themes and messages will be coordinated within the Department of
Public Safety Headquarters in November.

In preparation for visits by State legislators to Operation BLUE HERON (October 18-
22), the BSOC created 14 briefing books. (index below) Additionally, another five
briefing books were assembled to provide to legislators participating in anticipated
follow on visits to Operation BARB WIRE (November).

Fact sheets were updated on the topics of: Operation BORDER STAR, Unified
Commands, Texas Border Security Operations Center, Joint Operations and
intelligence Centers, Southbound Operations, Texas Ranger Reconnaissance Teams,
Autonomous Sensor Arrays, Texas Ranger Reconnaissance Team Waterborne
Operations, and Border Security Community of Interest. New fact sheets were
developed in the subject areas of Predator Unmanned Aerial Systems, Caltrops, and
Human Trafficking (Tab 1).

During this period, the BSOC also developed an Operations Briefing (Tab 2) for Ranger
Reconnaissance Team Operation BLUE HERON and a Mission Briefing (Tab 3) for
Operation BARB WIRE.

Media guidance was coordinated with the Department of Public Safety's Public
lnforrnation Office and inserted as Section 7, ?Public Information,? (Tab 4) to the Texas
Ranger Reconnaissance Team Standing Operating Procedures.

Future Actions.

Focus will be the development of a DRAFT Public information Outreach Strategy which
incorporates the aforementioned ?Themes and Messages.? This strategy will seek to
identify:

Goals and Objectives
Audiences

Media Outlets

Levels of Communication
Evaluation Criteria and Methods

Additionally, the strategy will seek to incorporate existing Public information Awareness
and Outreach programs to assist in border security efforts. These programs will include
(among others):

0 First Observer

CRIMESTOPPERS

- Human Trafficking HOTLINE