About the CV FRESH Logo Contest
The CV FRESH Logo Contest seeks to establish a local
brand that will help consumers identify food and farm
products produced in the Coachella Valley and
neighboring Imperial Valley.

OFFICIAL RULES & ENTRY INFO


The decisions of the Selection Committee will be
final.



The selected winner MUST submit a scalable
vector version of the winning design so that it is
adaptable to electronic and print media, to
reproduction on small and large surfaces, and to
use in color or in grayscale. Graphic design
assistance will be available to the winner for this.



Contestants are encouraged to refer to branding
guidelines below.

OFFICIAL RULES
The purpose of this contest is to design a logo for the CV
FRESH Logo Contest. The logo may be used in all media
– including online, print, on merchandise and other visual
collateral. Following are the official contest rules:


To be eligible, each entrant must be a resident of
the Coachella Valley or Imperial Valley.



Any fruit or vegetable images used in the design
must be of produce grown in the Coachella Valley
or Imperial Valley.



Individuals or groups may submit no more than
ONE entry which must be accompanied by an
ENTRY FORM.



All submitted work must be the original work of
the entrant(s) and must not include, be based on,
or derived from any pre-existing or third-party
designs, trademarks, or copyrighted images.





All entries will become the property of
ShareKitchen for the USDA LFPP - CV FRESH
Project. By submitting an entry, each entrant
agrees that any and all intellectual property rights
in the logo design are deemed assigned to
ShareKitchen - A 501(c)(3) California Public
Benefit Corporation.
Except where prohibited by law, an entry
submission into this contest constitutes
permission to use the winner’s name, likeness,
prize information, and information provided on
the entry form for publicity purposes without
further permission or compensation.

ShareKitchen reserves the right to modify the winning logo to
better fit the needs of the CV FRESH Project. “Federal funds
for this project were awarded under the Local Food Promotion
Program of the Agricultural Marketing Service, U.S.
Department of Agriculture.”

HOW TO ENTER:


Complete official Entry Form on the next page



Create a logo design in .jpeg or PDF formats (If
you are chosen as a winner your file will be
converted into a high resolution vector file)



Submit your completed Entry Form and logo
design to CVFRESH@ShareKitchen.org by
Monday, April 6, 2015 at 11:59pm PST.

SELECTION CRITERIA
A Selection Committee will evaluate all entries based on
the following criteria (though other criteria may be
considered):


Relevance – Does the entry align with the theme,
goals and rules of the CV FRESH Logo Project?



Originality – Does the composition exhibit
original design, creativity and imagination?



Aesthetic Quality – Does the submission
command attention? Does it display visual
balance and color coordination? Do all of the
elements work together to create a unified and
appealing design?