MULTI-MEDIA RIGHTS AGREEMENT

THIS MULTI-MEDIA RIGHTS AGREEMENT (?Agreement? or ?Contract?) is made and
entered as of the day of Rh, 2009, by and between TEXAS TECH UNIVERSITY
(?University?), and RED RAIDER SPORTS PROPERTIES, LLC (?Lear?eld?), a Missouri limited
liability company wholly owned by LEARFIELD COMMUNCATIONS, INC.

BACKGROUND TO AGREEMENT

A. This Agreement is intended to set forth the rights, duties, responsibilities of University
and Learfield with respect to the ?Multi-Media Rights? associated with University's
inter-collegiate athletic programs. These Multi-Media Rights are being granted to
Lear?eld pursuant to University?s Request for Proposals for Promotions, Sponsorships,
Media and Corporate Rights 

B. For purposes of thisAgreement, the term ?Multi-Media Rights? shall mean the
exclusive sponsorship and marketing rights, as hereinafter set forth, with exceptions as
set forth within, to inventory, including, but not limited to, print, media, sponsorships,
existing or new signage, and other promotional and sponsorship rights for football,
men?s and women?s basketball games, baseball, softball, and other inter?collegiate
sports; existing or new temporary or permanent signage; radio and satellite play?by-
play broadcast rights for football, men?s and women?s basketball games, baseball
games and radio and satellite broadcast rights for coach?s shows; and selected
television broadcast rights for football and men?s and women?s basketball; of?cial
athletic website sponsorship and internet streaming (as permitted through the existing

agreement between University and at event corporate hospitality; at event

impact; and any other sponsor-related or promotional rights to University?s inter-
collegiate athletic programs that are particularly described in this Agreement or that
may be subsequently agreed to between the Parties; and all the inventory which is
available to the University?s inter-collegiate athletic programs University for the 2008 
2009 University ?scal year as listed in Exhibit 1.1 attached hereto (?Base Sponsorship
Inventory?).

NOW, THEREFORE, in consideration of the promises and the mutual covenants contained
herein and the foregoing Background, University and Lear?eld (individually the ?Party? and jointly
the ?Parties?) agree as follows:

AGREEMENT

1.1 Term of Agreement. This Agreement is effective on the date signed by both Parties and
shall continue until June 30, 2016 (?Initial Term?) unless otherwise terminated as provided herein.
Each contract year of the Agreement shall commence on July 1 and end on June 30 and such period
shall sometimes hereafter be referred to as ?Athletic Year.? Not later than May 15, 2015 (?Option
Date?) University shall have the option (?Option?), subject to University?s Board of Regents approval,
to extend the Initial Term for a period of three additional years to and including the Athletic Year
ending June 30, 2019 (?Extended Period?) upon the terms and conditions covering the Extended
Period set forth in this Agreement. If University does not exercise the Option on or before the Option
Date, University shall meet and negotiate in good faith exclusively with Lear?eld until August 16,
2015 (?Negotiation Period?) to arrive at mutually agreeable terms for an extension of this Agreement
for the Extended Period. University will not solicit or entertain any other offers or proposals from any
third party relating to the rights granted under this Agreement prior to or during the Negotiation

Period. If at the end of the Negotiation Period, the Parties are unable to agree upon the terms for the

Extended Period, University may solicit offers from third parties. Notwithstanding the fact that each
contract year begins on July 1, the University acknowledges and agrees that Lear?eld?s rights and
obligations under this Agreement begin on July 1, 2009 (?Effective Date?), but that Learfield will
begin its efforts prior to the Effective Date and will expend substantial amounts of time, effort and
resources to ful?ll its obligations under this Agreement. The Parties agree that University shall retain
all sponsorship rights and revenues from those rights in place and due and payable to University prior
to the Effective Date. The ?term? of this Agreement including the Initial Period and the Extended
Period is sometimes hereafter collectively referred to as the ?Term?.

1.2 Mutual Cooperation. Throughout the Term of the Agreement, it is the Parties? intention
to cooperate to maximize the opportunities that will foster growth in both the amounts and the
potential sources of revenue under this Agreement. To that end, the Parties, including University?s
Director of Athletics (and/or his designee) will meet, as they mutually agree is necessary, to discuss
the rights and inventory granted to Lear?eld and any unexpected problems arising therefrom to arrive
at mutually satisfactory solutions. The General Manager of RED RAIDER SPORTS PROPERTIES,
LLC will be encouraged to attend regularly scheduled University Athletic Department Administrative
Staff meetings and will meet each month with University?s Director of Athletics or his designee at
times mutually agreeable to the Parties. In addition, University will use reasonable efforts to clearly
and concisely de?ne for University?s staff the speci?c roles and responsibilities which Lear?eld will
undertake with University?s Athletic Department, including, but not limited to, any agreements
Lear?eld enters into with University?s coaches which Lear?eld and University mutually determine
will help maximize revenue generating oppo?unities. Lear?eld agrees that any contracts with
University coaches are subject to University?s prior written approval, such approval not to be

unreasonably withheld. Lear?eld will keep University informed on a regular basis and/or upon

request by University of its sponsorship and marketing plans as well as its current activities, and will
provide University with quarterly reports of sponsorship sales/activity.

1.3 Additional Multi-Media Rights. Although this Agreement includes speci?c rights
granted to Lear?eld, it is agreed that from time to time opportunities for additional Multi-Media
Rights may arise or be created that might not have been contemplated or speci?cally mentioned in this
Agreement, including, but not limited to, Lear?eld ?nding additional ways to leverage the existing
inventory (?Additional Rights?). If the nature of the Additional Rights requires the addition of a
signi?cant item of inventory that did not already exist in a University athletic venue in any format and
it materially alters the athletic venue within which such item of inventory is to be used (?Material
Inventory Alteration?), then Lear?eld will notify University of such new inventory item in order to
obtain University?s prior written approval of such new inventory item, which approval will not be
unreasonably withheld. The net revenue derived from any such additional inventory will be added to
the as hereafter de?ned. Lear?eld may also develop new inventory items that do not require a
Material Inventory Alteration with prior approval of University, which approval will not be
unreasonably withheld. The revenue generated therefrom will be added to the AGR. As a point of
clari?cation, the rights granted to Lear?eld under this Agreement are those University controlled
rights. Lear?eld acknowledges and agrees other (post season or bowl) sponsors may retain certain
rights that University is unable to convey and Lear?eld will not consider University in breach of this
Agreement if University is unable to convey rights owned by such sponsors. For further clari?cation,
University retains ultimate approval, which approval will not be unreasonably withheld, regarding any
use of its inventory not granted to Lear?eld at the time of execution of this Agreement.

1.4 Minimum Number of Home Football Games. University guarantees that during the

Term, University will play an average of six (6) home football games over any two (2) consecutive

year periods (?Minimum Number of Home Games?). If at any time during the Term, the Minimum
Number of Home Games are not played, the Parties will negotiate in good faith to arrive at a mutually
agreeable reduction in the Guaranteed Royalty Fee in recognition of Lear?eld?s lost sponsorship
revenue which results in the University not playing the Minimum Number of Home Games.

1.5 Neutral Venue Football Games. University will notify Lear?eld before University
commits to a scheduled football game at a neutral venue. University will use its best efforts to secure
rights to any available sponsorship inventory at the neutral venue. University and Lear?eld will
negotiate in good faith what sponsorship inventory and/or commissionable sales will be available to
Lear?eld at such neutral venue and upon the conclusion of such negotiations the Parties will enter into

a separate agreement de?ning the rights available to Lear?eld at the neutral venue.

2.0 Rights Granted Subject to Laws, Rules, and Existing Agreements. The Parties
agree that all rights and obligations granted in this Agreement are subject to the laws of the State of
Texas, any rules, obligations, or restrictions governing University as a result of its af?liation with the
Big 12 Conference (?Big 12?) or the National Collegiate Athletic Association and to
University?s currently existing contracts or commitments. Lear?eld acknowledges University, at the
time of execution of this Agreement, maintains exclusive agreements, including, but not limited to, an
exclusive beverage contract with Coca-Cola, an exclusive bookstore management contract with Barnes
Noble, an exclusive telecommunications sponsorship and broadcasting agreement with an
exclusive catering agreement with Sodexho, an exclusive on-campus athletics apparel agreement with
Campus Design, an exclusive internet and broadcasting agreement with CSTV, exclusive sponsorship
placement agreements with Covenant Health Systems and Plains Capital Corporation, and an

exclusive all-sports apparel and equipment agreement with Under Armour (?Exclusive Agreements?).

With the exception of the amounts from Covenant Health Systems listed in Section 3.6, the speci?c
dollar amounts contained in the Exclusive Agreements will continue to be retained by University.
Lear?eld agrees it will not promote, advertise nor infer a University af?liation with, competitors to the
University Exclusive Agreements listed above. University represents that it has provided Lear?eld,
prior to execution of this Agreement, copies of all such rules, regulations, and Exclusive Agreements
then existing. University further represents that except for the Exclusive Agreements, it has not
entered into any other agreements which would impair, eliminate or diminish the Base Sponsorship
Inventory.

2.1 Grant of Exclusive Radio Broadcast Rights. Throughout the Term, University grants to
Lear?eld, subject to any restrictions and modi?cations set forth by this Agreement, the exclusive
rights to make live radio (including satellite radio and Spanish radio) broadcasts of all exhibition, pre?
season, regular-season and post?season games for football, men?s and women?s basketball games and
baseball games. All of such broadcast rights shall be exclusive to Lear?eld and shall also include any
game or games selected for broadcasting by any local, regional or national radio network, subject,
however to paragraph 2.0 above. Rights to these specified games are exclusive of all other individual
and independent networks except those of?cially designated as origination stations or networks by
radio stations considered by University as part of the radio following the opposing team involved in
the game being broadcast. Notwithstanding the exclusive rights granted to Lear?eld under this
Section 2.1, and subject to University?s approval, a University student station may broadcast games,
but only on a low power radio station which will not carry any commercial underwriting or
commercial sponsorship or advertising of any kind for such game.

Lear?eld shall use its best efforts to provide the widest exposure in the most professional

manner relative to all broadcasts. University may request that Lear?eld exercise its rights to certain

radio broadcasts for such sports as soccer, volleyball and softball. If Learfield declines to exercise
such rights upon thirty (30) days notice of such request, University may exercise those rights, and may
retain any sponsorship revenues resulting from the exercise of such rights without offset to any fees set
forth herein.

2.2 Radio Network. Learfield shall develop a network ("Network") of radio stations to carry

programming, to include all football, men's and women's basketball, and baseball games, as
technically possible and at the option of the af?liates, throughout Texas and Eastern New Mexico.
The Network?s coverage shall be in breadth and quality at least commensurate to that of the network
historically provided during the 2008 2009 athletic year. Lear?eld will use every effort to provide
full and complete coverage in the State of Texas and Eastern New Mexico, with particular emphasis
on the Houston, Austin, San Antonio, Dallas, Lubbock, Amarillo, El Paso, Tyler-Longview,
Beaumont, Wichita Falls, Midland-Odessa, Big Spring, San Angelo, Clovis, NM, Hobbs, NM, and
Roswell, NM markets, particularly as it relates to program clearance for football and men's and
women?s basketball. Lear?eld will use every effort to expand the coverage of baseball to additional
markets besides Lubbock.
2.3 On-Air Talent. Learfield will employ, at its own expense, any and all personnel Lear?eld
deems necessary to conduct broadcasts covered by the Agreement. Final selection of all air talent for
all games, including, but not limited to pre-game, post?game, coaches? shows and other events to be
broadcast must have the approval of University which approval will not be unreasonably withheld.

2.4 Programming. At the sole cost and expense of Learfield, Lear?eld shall produce,
originate, broadcast and distribute the following programming, in a quality at least commensurate to
the quality of broadcasts historically provided during the 2008?2009 athletic year, with state-of?the-art

equipment and quality:

A. Football and Men?s and Women?s Basketball Games. Learfield will produce, sell,
commercially distribute and clear on a network of radio stations live broadcasts of each 
regular-season and post-season game for University varsity football, which may include the
spring football game; (ii) each exhibition, regular?season and post?season men?s basketball
game; and each exhibition, regular-season and post-season women?s basketball game.
Each broadcast shall include pre-game and post-game shows with live or taped, as available,
coaches? interviews, in addition to comprehensive description of game action. Lear?eld shall
pay for and provide for a play-by-play announcer and a color commentator; a producer-
engineer for football and men?s and women?s basketball; a sideline announcer for football; and
pay all costs associated with the operation and production of the broadcast.

B. Baseball Games. Learfield will provide live broadcasts in the Lubbock, Texas market of
regular season and post-season baseball games.

C. Coaches? Radio Shows. To the extent those rights are owned by University, Learfield

 

will produce, sell, commercially distribute and clear on a network of stations approximately
fifteen (15) weekly coaches? shows each year that will be sixty (60) minutes in length for each
of football, men?s and women?s basketball and baseball. University will be responsible for any
compensation of each coach for such shows as required pursuant to the individual coach?s
contract with University. Further, to the extent such rights are owned by University, Lear?eld
is hereby granted the exclusive rights, at its option, to produce coaches? radio shows for other
sports. University shall make best efforts to require coaches to be in attendance at each show
agreed to under such contracts, provided the time commitments undertaken by each such coach
is consistent with the coach?s primary coaching responsibilities and each coach?s contract with

the University. If a coach?s contract does not require the coach to be in attendance at each

show, then University will use its best to encourage the coach to be in attendance at
each show. If a coach?s current contract does not require the coach to be in attendance at each
show, University will use its best efforts to include such a requirement in subsequent contracts
with such coach. The coaches? shows may be broadcast with the coach participating by
telephone in certain limited pre?arranged instances, or, through an assistant coach under certain
limited circumstances. However, University shall make best efforts to provide such head
coaches live. Learfield shall notify University at least ninety (90) days prior to the
commencement of any season whether it intends to broadcast coaches? shows for any sport in
addition to football, men?s basketball, women?s basketball, and baseball. In the event
Lear?eld does not broadcast coaches? shows for any sport other than football, men?s
basketball, women?s basketball, and baseball, University may, if it determines there is interest,
request that Lear?eld use its best efforts to exercise its rights to certain coaches? shows for
sports other than those identi?ed above. If Lear?eld declines to exercise such rights upon
thirty (30) days notice of such request, University may exercise those rights, and may retain
any sponsorship revenues resulting from the exercise of such rights without offset to any fees
set forth herein. Lear?eld may sell a specific placement of any or all of the coaches? shows at
a location to be determined by Learfield, such as a local restaurant or other campus or off-
campus location and University will make the coach available at such location. Placement of
any coaches? shows at a location outside of the Lubbock, Texas area will require the coach?s
and University?s approval.

D. Technical Requirements. Learfield shall satisfy University as to all technical

 

requirements which are necessary to adequately broadcast University athletic events and

coaches? shows.

2.5 Additional Broadcast Rights. Notwithstanding anything contained in Section 2.1
through 2.3 to the contrary, it is agreed that from time to time forms or methods of additional
distribution rights may arise or be created that might not have been contemplated or specifically
mentioned in this Agreement, and these rights shall be subsequently included in the rights granted to
Lear?eld based upon the approval of the University, which approval shall not be unreasonably
withheld, and the net revenue from such rights shall be added to the AGR.

2.6 Football, Men's Basketball and Women?s Basketball, and Baseball Coaches'
Television Shows. To the extent those rights are owned by University, Lear?eld shall have the
exclusive rights to broadcast and sell sponsorships in weekly coaches? television shows for football,
men's basketball and women?s basketball, and baseball. Learfield shall also have the exclusive rights
to broadcast and sell sponsorships in a weekly television ?all sports? magazine show featuring the
coaches of spring sports. If the Parties agree to proceed with coaches? television shows for any other
sports outside of those mentioned above, any net revenue (revenue less expenses such as coach?s
compensation, production, and distribution for the shows) will be included in the AGR as hereinafter
defined. University shall require coaches to be in attendance at each show only to the extent such
requirement exists in the respective coach?s contract. Lear?eld may sell a specific placement of any
or all of the coaches? shows at a location to be determined by Lear?eld, such as a local restaurant or
other campus or off-campus location and University will make its best efforts to make the coach
available at such location. Placement of any coaches? shows at a location outside of the Lubbock,
Texas area will require coaches? and University?s approval. In this regard, it is agreed that a period of
time which is suf?cient for the production of a thirty-minute weekly coaches? television show will not
interfere with a coach?s primary responsibilities to University. If a coach?s contract does not require

the coach to be in attendance at each show, then University will use its best efforts to encourage the

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coach to be in attendance at each show. If a coach?s current contract does not require the coach to be
in attendance at each show, University will use its best efforts to include such a requirement in
subsequent contracts with such coach.

2.7 Third Tier Television Broadcast Rights. University agrees to license Lear?eld the
exclusive rights to broadcast television play-by-play programming which is not otherwise prohibited
by Exclusive Contracts or University?s af?liation with the Big 12 or the NCAA (?Third Tier
Television Rights?). Such Third Tier Television Rights include football, men?s basketball, baseball
and women?s basketball games, preview shows, a video season ticket podcast, replay shows, and video
magazine shows. Learfield will retain all revenue generated (less incremental costs) from the Other
Television Rights and such revenue will be included in the calculation of the AGR.

2.8 Miscellaneous Terms Applicable to Coaches. Subject to the coaches? employment
agreement and any pre-existing contractual sponsorship obligations, University will encourage its
coaches to cooperate with Lear?eld should Lear?eld need to obtain an endorsement that is bene?cial
in maximizing the income from the rights granted under this Agreement; nevertheless, Lear?eld
acknowledges that coaches shall not be required to endorse a particular product. University will use its
best efforts to prevent its coaches from participating, directly or indirectly, in the endorsement of any
product or service that competes with the products or services offered by Lear?eld?s sponsors. Except
as set forth herein, and subject to each coach?s employment agreement with University, University
will encourage its coaches to cooperate with Lear?eld to accommodate reasonable requests of
Lear?eld for its sponsors (such as special appearances, autographs, and letter-writing). If a coach?s
contract does not require the coach to cooperate with Lear?eld to obtain an endorsement or
accommodate reasonable requests of Learfield for its sponsors, then University will use its best efforts

to encourage the coach to cooperate with Lear?eld to obtain an endorsement or accommodate

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reasonable requests of Lear?eld for its sponsors. Coaches or their assignees will be compensated by
Lear?eld for endorsements made by the coaches at Lear?eld?s request, unless the coach?s rights have
been assigned to University. Any coaches? endorsements by Learfield must conform to the laws of the
State of Texas, and University, Big 12, and NCAA rules and guidelines.

2.9 Video/DVD Rights. If Lear?eld and University mutually agree that a season ending
highlight video or DVD is warranted for a particular University team, Lear?eld shall, at its expense,
produce or cause to be produced and sell or cause to be sold, such video or DVD. The ?nal
production of any such highlight video or DVD shall be subject to University?s approval, such
approval not to be unreasonably withheld. Any net revenue (in excess of the cost of producing and
selling the video or DVD) shall be considered part of the AGR.

2.10 Athletic Internet Site and Internet Video Streaming and e-Commerce. While
University will control and produce the University?s of?cial athletic website, University hereby
licenses Learfield the exclusive rights to all sponsorship revenue generating opportunities which now
or in the future may exist on the University?s Of?cial Athletics Website 
including, but not limited to, all rights to sell sponsorships in the form of
company logos and messages on University?s OAS, direct internet access to other websites as well as
all other sponsorship opportunities which now or in the future may exist in the future on the OAS. All
resulting revenue derived by Lear?eld from these rights shall be added into the calculation of the
AGR. Notwithstanding anything contained in this Section 2.10 to the contrary, Lear?eld
acknowledges that the University presently has an existing agreement with CSTV (of?cial provider of
the OAS) and until and unless such agreement is either terminated or assigned to Lear?eld, Lear?eld
shall not have the right to manage, produce or further develop the OAS. Lear?eld will, however have

the right to the sponsorship sales and creation of new revenue opportunities on the OAS and all related

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revenue will be included in the AGR (less any fees or commissions due CSTV).

Upon termination of University?s agreement with CSTV, Lear?eld shall have the ?rst Option (subject,
however to University?s agreement with to take over the OAS contract rights and negotiate a
new agreement with CSTV or a similar OAS provider, subject to University approval, which approval
shall not be um?easonably withheld. At such time that the existing agreement between University and
CSTV is terminated or assigned to Lear?eld, Lear?eld agrees to pay University an annual fee (to be
added to the Guaranteed Royalty Fee as described in Section 4.1) equal to the amount of the revenues
previously paid to University by CSTV to be increased at a rate equal to the average increase in

revenues paid by CSTV to University in the prior three (3) years.

Subject to the above referenced agreements with CSTV and University further licenses to
Lear?eld throughout the Term the exclusive rights to all video streaming revenue which will be
included in the calculation of the AGR. The e-commerce revenue associated with the sale of

merchandise through University?s current on-line store will belong to University.

2.11 Game Program Production and Sponsorship Rights.

2.11.1 Football; Men?s and Women?s Basketball and Baseball. Lear?eld shall have
the exclusive right to print, publish, distribute and sell sponsorship space in football, men?s and
women?s basketball and baseball game programs (or similar game day publications) for all home
games played by University and those designated as home games although played on a neutral site,
during its regular seasons.

2.11.2 Matters Relating to All Programs. All costs of printing and distributing all

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athletic game programs will be the responsibility of Learfield. The quality and quantity of the game
programs will be not less than what has historically been produced on a per-game basis for University
based on sales demand. University shall be responsible for providing all written content and editing
thereof that is required for each program and will work with Lear?eld to determine the design of
programs and in some instances will be responsible for design elements of the programs. University
retains ?nal control of all content of its game day publications but will not have control over
sponsorships in game day publications which control will belong exclusively to Lear?eld. University
shall be responsible for supplying Learfield or its printer with game program content not less than 35
business days prior to a program?s publication for ?static? pages and not less than 7 business days for
?change? pages. Lear?eld will provide University with a mutually agreeable reasonable number of
complimentary programs, schedule cards, and/or player roster cards for football and men?s and
women?s basketball and baseball games adequate for University?s requirements and consistent with
the amounts provided by University in the past, including, but not limited to all suite and club seat
holders, media, and student-athletes taking into consideration a reasonable number of additional club
seats and suites added by University during the Term which provide for a program to be given to the
person occupying such seat. In addition to the sponsorship revenue from game day programs,
Lear?eld will retain all game day vending revenue from program sales which shall be included in the
calculation of the AGR.

2.12 Sponsorship Signage. Except as otherwise set forth in this Agreement, University
grants Learfield the exclusive rights to sell sponsorships on all the existing as well as all the future
permanent signage (electronic or otherwise), subject to Section 2.12.4 below, and temporary signage
in all University athletic venues, including, but not limited to,

0 Jones Stadium

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0 United Spirit Arena
0 Dan Law Field
and further grants to Lear?eld the exclusive rights to sell sponsorships on all permanent and temporary
signage, in all other University athletic venues not including the Student Recreation Center and the
Rawls Golf Course. If, during the Term, University decides to install new electronic or enhance
existing electronic signage or install new video boards or enhance existing video boards at any of its
athletic venues (collectively the ?New Signage?), Learfield will have input into the New Signage in
order that Lear?eld can manage the sponsorships which will result from the New Signage and, subject
to Paragraph 2.12.4 below, Lear?eld will retain all revenue from the New Signage. All revenue
collected by Lear?eld from the New Signage shall be included in the calculation of the AGR. The
foregoing notwithstanding, University reserves the rights to utilize signage (electronic or otherwise)
for such reasonable amounts of time as agreed upon by Lear?eld for pre-game, half-time, quarter
breaks, game time-outs or post-game for University?s need to promote University sports, the
University or University events or accomplishments, or athletically-related activities as deemed
reasonably necessary by University but in no event for any commercial underwriting or commercial
sponsorship or advertising of any kind.
2.12.1 Athletic Venue Sponsorship Rights. The speci?c athletic venue sponsorship

rights will include, but not be limited to, the following existing signage:

Jones Stadium (?Stadium?):

Video board advertising displays

Fascia signage

Field level and sideline signage, provided, however, that signage will not be allowed on the

?eld level wall

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 Facade, Tunnel and Concourse Signage



End Zone Banners



Temporary Signage
Message Center Displays

Promotions at all events, subject to University approval



Press conference backdrops (subject to existing University agreements)
Coaches? headsets (subject to existing University agreements)

Football goal post pads

Field Goal Nets

Virtual signage during telecast

Sideline employees? chain crew, managers, etc.) clothing and equipment
Cup Holders, if available

Sideline cooling systems

Sidelines equipment crates



Other opportunities as approved by the University
United Spirit Arena Signage:

Rights to the center hung scoreboard signage

Rights to the University?s video board displays
Rights to the University?s LED displays
Scoreboard, fascia and vomitory displays

Scorers? table, press row and baseline table advertising panels (rotational, digital, or static)



University and opposing team bench chair backs



Message center displays

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Video advertising displays

Basketball goal posts padding

Basketball backboard supports (goal pro?le)

Team entry canopies/signage

Playing surface logo opportunities, as approved by the University

Shot clock advertising panels

Suite Signage

Virtual signage during telecast

Static signage opportunities that either currently exist or which Lear?eld may elect to sell
in and around concession areas, facility entries/exits, restrooms, concourses, portal
entries/exits into seating areas

Concession, concourse and lobby displays (with University?s permission and subject to
existing University agreements)

Temporary signage and displays

Plastic souvenir cups and concession (food) containers (subject to existing University
agreements)

Courtside employees, not to include scorer?s table personnel ball boys, managers,
etc.) clothing and equipment

Scoreboard signage in the practice area

Blimp signage (with University?s permission)

Pro?le signage

Other opportunities as approved by University

Dan Law Field Elements:

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 Main scoreboard video displays



Main scoreboard LED displays



Main scoreboard static basket and panels

Out?eld wall signage

Message Center displays

Video advertising displays

Public address announcements

University and opposing team dugout and bench signage

Playing surface logo opportunities as reasonably approved by University



Static signage including signage selected to be placed in and around concession areas,

facility entries/exits, restrooms, concourses, portal entries/exits into seating areas



Temporary signage and displays for special events

Plastic souvenir cups and concession (food) containers (subject to existing University

agreements)
Field employees clothing and equipment for ball boys, managers, etc. but not umpires
Other opportunities reasonably approved by University
2.12.2 Existing Message Board, Video board Rights, and Public Address

Announcements. University grants Lear?eld the exclusive rights to secure sponsors for
announcements, messages and video board displays on existing public address, electronic ribbon
boards, scoreboards or video boards including, but not limited to, out of town scores, trivia, statistics,
features, segments, replays, commercial logo branded messages and contests (collectively the
?Message Sponsors?). Upon request, University shall have the right to review and approve the

Message Sponsors which approval will not be unreasonably withheld. University will provide

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Lear?eld and its sponsors the necessary production and execution support needed for such
announcements and messages at no cost to Learfleld. The amount of necessary production and
execution suppon provided will be reasonable and commensurate to that amount provided by
University for University sponsors in the past. Any production and execution support over and above
these reasonable amounts will be billed to Lear?eld by University at prevailing rates

2.12.3 Maintenance of Sponsorship Signage, Message Boards and Video boards.
Lear?eld shall be responsible for all costs and expenses relative to any copy or art changes or
replacement of existing signage, including, but not limited to, the identi?cation of new sponsors or the
repair or upgrade of existing sponsor signage. University will be responsible for the maintenance of
both the existing and any new permanent signage and equipment, including the video boards, rotating
signage and static signage. University will also be responsible for payment of the game-day video
board production charges. University will make its best efforts to ensure that all such signage will be
repaired in a timely manner in order to make such signage fully functional and operational. If, despite
University?s best efforts, signage at a game or event is not fully functional or operational, irrespective
of the reason, Lear?eld will use its best efforts to make good any signage not available to a sponsor
with other inventory. If, despite Lear?eld?s best efforts to make good any signage which was not
available to a sponsor with other inventory, the sponsor will either not accept the make good inventory
in complete satisfaction of the lost signage, or if the sponsor accepts less than all of the make good
inventory reSulting in a dollar amount still owed to the sponsor by Lear?eld (collectively the ?Make
Good Dollar Amount?), then the Guaranteed Royalty Fee shall be reduced by the Make Good Dollar
Amount; provided, however, if Lear?eld?s insurance company pays a claim for the Make Good Dollar
Amount, then no reduction in the Guaranteed Royalty Fee will occur.

2.12.4 New Inventory Items and Capital Proiects. It is understood and acknowledged that

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from time to time University may wish to install new items or upgrade existing items which are
capable of adding value to the inventory available under this Agreement or enhancing the value of the
existing inventory. Any such items installed at a cost of less than $250,000 to University shall be
deemed ?New Inventory Items?. The net revenue received by Lear?eld from any New Inventory
Items shall be included in the calculation of the AGR each year. Any new items or upgraded existing
items installed at a cost of $250,000 or more to University shall be deemed ?Capital Projects?. For
each Capital Project in which Learfield participates, Lear?eld shall increase the Guaranteed Royalty
Fee by an amount equal to sixty-?ve percent of the annual sell-out value of all available
inventory created by the Capital Project for each year remaining in the Term (the ?Capital Royalty
Subsidy?). The annual sell-out value of the Capital Project shall be determined by mutual agreement
utilizing a rate card value estimate, taking into account inventory pressures, market conditions, timing
of the decision for the Capital Project, and similar pricing for inventory at similar institutions for that
venue in particular and University?s existing inventory. Payment of the Capital Royalty Subsidy shall
be made in two equal installments on the same dates as Lear?eld pays University the Guaranteed
Royalty Fee (as described in Section 4.1 below). At such time, the revenue share hurdle amount will
increase by two (2) times the new agreed upon Capital Royalty Subsidy amount.
If University and Lear?eld mutually agree that the incremental value and subsequent

Capital Royalty Payment from Lear?eld is insuf?cient to fund such Capital Project, University may
exercise those rights and retain sponsorship revenues resulting from the exercise of such rights for no
less than the amount necessary for University to make its annual payments related to the Capital
Project (?Capital Project Payments?) without offset to the AGR. Any sponsorship revenue in excess
of the cost of such Capital Projects will be included in the Lear?eld revenues and calculation of the

AGR each Athletic Year such Capital Project revenues exist. University will consult with Lear?eld on

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such Capital Projects in the athletic venues for the purposes of maximizing the available inventory to
create the most incremental rate card value. For any Capital Projects in which Learfield does not
participate, University agrees that it will request and make best efforts to encourage any Sponsor(s)
which would choose to purchase inventory on such Capital Projects to continue their sponsorship with
Lear?eld at no less than historical levels. Should any sponsor(s) associated with a Capital Project in
which Lear?eld does not participate reduce their spending levels with Lear?eld as a direct result of the
Capital Project spending, University agrees to provide Lear?eld with a rights fee credit commensurate
with the lost sponsorship revenue.

2.12.6 Temporary Signage. Temporary signage rights at games or events which occur

 

at a neutral venue will be governed by the provisions of Section 1.5.
2.13 Promotional Items and Events. Throughout the Term, University grants Learfield the
exclusive rights to the following promotional items and events:

2.13.1 Printed Promotional Item Rights. Learfield will have the exclusive right to sell
sponsorships on all University printed promotional items including, but not limited to, team rosters,
ticket backs, parking passes, roster cards, media guides, ticket applications and mailer inserts, ticket
envelopes, posters, sports calendars, fan guides, trading cards and schedule cards ("Printed
Materials"). University and Lear?eld will mutually agree on an annual basis upon the sponsors,
content and amounts of Printed Materials. However, the quantity (numbers produced) and quality will
be no less than was being historically produced by or for University. University will be responsible
for the design of Printed Materials. All expenses and costs of historical Printed Materials will be the
responsibility of Lear?eld.

2.13.2 Game Sponsorship and Promotional Sponsorship Rights. Lear?eld will have, at

a minimum, the right to secure sponsors for pre-game, game ?time-outs?, half-time, and quarter breaks

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sponsored promotional activities and special game day on-?eld and on-court promotions or contests as
well as official game sponsorships. University reserves the right to use, at no cost and expense to
Lear?eld, a reasonable amount of time to be agreed upon by Lear?eld during any pre-game, game
?time-outs?, half-time, and quarter breaks for University?s need to promote University?s fundraising
efforts, development projects, sports, upcoming University events or accomplishments, or athletically
related activities. Promotional activities may include, but are not limited to, premium item giveaways,
fan contests on the ?eld, ?oor, or in the stands, sponsored entertainment acts, product samplings,
in?atables, games, temporary signage, couponing and free product distribution and product displays;
provided, however, this is not intended to exclude approved University student organizations?
fundraising activities and other similar recognition which do not have any
commercial endorsement which in all events is strictly prohibited. By the ?rst day of December of
each year, Lear?eld will coordinate and discuss with University an annual game/event promotions
sales plan. University will provide Lear?eld with assistance in the sponsorship, promotions and
implementation/facilitation as needed during these game-related activities.

2.13.3 Game Dav Hospitality Rights. Lear?eld shall have the exclusive rights to all
corporate hospitality tents in Raider Village and related group ticket sales (?Hospitality Rights?) with
the exception of the Red Raider Club hospitality tent. The net sponsorship revenue, if any, from
Hospitality Rights shall be included in the calculation of the AGR.

2.13.4 Fan Festival Rights. In addition to those rights described in Section 2.12.2,
Lear?eld shall have the exclusive right to sell sponsorships, sponsorship packages (including tickets,
meal and beverage vouchers) and corporate involvement for any interactive fan festival or related
activities including the University?s spring football game, as well as those that Lear?eld creates in the

future for other events such as men?s and women?s basketball. The net sponsorship revenue from such

22

events shall be included in the calculation of the AGR. The following are examples of at-event impact

sponsorship inventory which will be available throughout the Term exclusively to Lear?eld but such

examples are not intended to be the only available inventory:









Product displays

Sampling, couponing and free product distribution to fans attending University events

Title and/or rivalry sponsorships of University athletics events held in Lubbock, Texas
Presenting sponsorships of University athletics events

Pre?game post-game, half-time and timeout in-arena/stadium, promotions,
contests, mascot appearances, corporate recognition/presentations, and/or giveaways

Plastic souvenir cups and concession (food) containers (subject to existing University
agreements)

In?atables/games

Kid?s Club sponsorships

Varsity team tournaments and special events

Ancillary entertainment opportunities such as half-time shows, etc.

Midnight Madness?type events

2.13.5 Licensing Opportunities Retail Promotions. Commensurate with historical

broadcast and sponsorship agreements, subject to existing license agreements, and in accordance with

current logo licensing guidelines (http: t? 1 University

grants Lear?eld the right to use University?s name, athletic trademarks, athletic service marks, athletic

logos or athletic symbols at no cost to Lear?eld and its sponsors with regard to any promotions,

sponsorships, commercial endorsements, or any other marketing activities covered in this Agreement;

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provided, however, Lear?eld agrees that the sale or giveaway of University logo bearing merchandise
by Lear?eld or a sponsor is prohibited unless such sale and giveaway occur through a licensed
University provider. Lear?eld shall have the right to sell sponsorships in public places which make
use of a University athletic logo (?Speci?c Sponsorships?) throughout the Term of this Agreement
subject only to University?s written approval of the style and presentations of the Speci?c Sponsorship
in order to verify that it is in fact a sponsorship, such approval will not be unreasonably withheld.
Lear?eld will utilize the Corporate Partner Double logo for Speci?c Sponsorships and logo bearing
merchandise co-branded with other business marks. If Lear?eld is prohibited by University from
selling Speci?c Sponsorships at the same or higher historical levels, the Parties will agree upon an
appropriate offset against the Guaranteed Royalty Fee.

Lear?eld and those Lear?eld sponsors of University will have the right to use tickets in
their retail promotions and all their projects which are related to Lear?eld?s rights under this
Agreement. The Parties agree not to allow the use of athletic event tickets for promotional purposes
(that speci?cally compete with Lear?eld?s sponsorship sales efforts (?Restriction?) by all other parties
without the approval of University and Lear?eld. University agrees to place an appropriate notice on
all athletic event tickets in order to give effect to the Restriction.

2.13.6 Hospitality Tent. University shall provide to Lear?eld, at no cost to Lear?eld, space
for hospitality tents for its clients at all University home football games. However, the cost of the
tents, tables, chairs, food and drink, etc. would be borne by Lear?eld.

2.14 Rivalry Series. The Parties will cooperate in the development of additional promotional
marketing opportunities, including, but not limited to, the right to market and/or create one or more
corporate-sponsored rivalry series for all athletic events, not including neutral site events. Speci?c

details of any new rivalry series events will require the approval of the University which approval will

24

not be unreasonably withheld. To the extent those rights would otherwise be owned by University,
Lear?eld shall have rights to any non-neutral venue rivalry series created by Lear?eld on an exclusive
basis, including sponsorships, game sponsorships, print rights and all other promotional items. As part
of any future agreement for a neutral site game whose rights belong to University, University will not,
to the extent it has used its best efforts to control, permit the solicitation of any University/Lear?eld
client in a major sponsorship category (including, but not necessarily limited to, telephone, insurance,
banking, and automobile), and will not permit the solicitation of any competitor of Lear?eld client in a
major sponsorship category, for a title sponsorship and secondary or ?presenting? sponsorship.

3.1 Tickets and Parking Passes. Throughout the Term, University will make available to
Lear?eld at no cost to Lear?eld an amount of tickets and parking passes to football, men?s and
women?s basketball games and baseball games consistent with the historical allocations of tickets and
parking passes made available by the University for the 2008 2009 Athletic Year (?Base Ticket and
Parking Amounts?). The Base Ticket and Parking Amounts for each sport are described on Schedule
3.1 to this Agreement. Tickets to other University athletic events (soccer, volleyball, wrestling, etc.)
will be provided to Lear?eld upon request and as available. In addition to the Base Ticket Amount,
University may, upon mutual agreement, provide Lear?eld, at no cost to Lear?eld, single game tickets
to football, men?s and women?s basketball and baseball home games.

During each Athletic Year of the Term, University will provide Lear?eld the right to purchase
up to 80 football bowl game tickets; 80 football Big 12 Championship Game tickets, 12 men?s and
women?s Big 12 Basketball Tournament tickets; 20 men?s and women?s basketball NCAA ?rst- and
second-round tickets, 32 NCAA men?s and women?s regional tickets, and 50 Men?s and Women?s
Final Four tickets; 25 baseball tickets to all NCAA preliminary round and championship games and 25

baseball tickets to each game in the NCAA College World Series contingent upon University teams

25

advancing to the respective post-season game, match or level. The quality of the tickets allocated to
Lear?eld will be proportional to the quality of the total tickets made available to University. If, for
example, one-third of University?s tickets are in the lower level of the Big 12 Conference Basketball
Tournament, one-third of Lear?eld?s allocation of tickets will be in the lower level, as well.

3.2 Football and Basketball Suites. Beginning with the 2010 football season and
continuing throughout the remainder of the Term. University will license Lear?eld for its exclusive
use one football suite at Jones Stadium (?Football Suite?). Lear?eld will execute University?s
standard suite lease agreement and pay the prevailing rate for the Football Suite and tickets, depending
upon the size of the Football Suite that Learfield licenses. All housekeeping services and utilities
associated with the Football Suite shall be included in the cost of the Football Suite but any host
services and food or beverages consumed by Lear?eld in the Football Suite shall be paid for by
Lear?eld. Beginning with the 2009-2010 Athletic Year and each year thereafter during the Term, if
one or more basketball suites at United Spirit Arena are not sold or licensed by University to a third
party by October 1 of each Athletic Year, after University?s diligent and best efforts to sell or license
all of the basketball suites, Lear?eld will license one basketball suite (?Basketball Suite?). Lear?eld
will execute University?s standard suite lease agreement and pay the prevailing rate for the Basketball
Suite and tickets, depending upon the size of the Basketball Suite that Lear?eld licenses. All
housekeeping services and utilities associated with the Basketball Suite are included in the cost of the
Basketball Suite but any host services and food or beverages consumed by Lear?eld in the Basketball
Suite shall be paid for by Lear?eld.

3.3 Existing Agreements. As set forth in Schedule 3.3, University has executed various
sponsorship agreements, all of which extend past the 2008 2009 Athletic Year (?Existing

Agreements?) and by virtue of this Agreement are hereby assigned to Lear?eld effective July 1, 2009.

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All of the Existing Agreements that are hereby assigned will be managed, serviced, sold or re-sold by
Lear?eld, included in the Guaranteed Royalty Fee consideration and all of the revenue derived
therefrom shall belong to Lear?eld and included in the calculation of the AGR. University will
continue to provide Learfield ful?llment benefits at the current levels under each of the Existing
Agreements throughout the Term of this Agreement, including tickets, hospitality, suite access,
parties, trips, signage, outings, merchandise, etc. Lear?eld shall work with University in order to
maintain the Existing Agreements and to obtain renewals of such agreements. If University collects
any revenue from any Existing Agreements which is due and payable after the Effective Date, it shall
notify Lear?eld and the revenue collected by University shall be deducted from the Guaranteed
Royalty Fee. All opportunities and rights under the Existing Agreements, which historically belonged
to University (excluding those opportunities and rights which have been used by University to
promote ticket sales and University or University events or accomplishments) shall belong exclusively
to Lear?eld for its sponsorships needs.

3.4 Parking, Travel, Use of Facilities, Staffing and Lear?eld Functions:

University will also provide credentials and parking on all game days for Lear?eld?s staff
members and up to six of its senior executives.

A. University will pay for the travel expenses for Lear?eld?s radio crew (consisting of 4

persons for football and up to two persons for men?s basketball and up to two persons for

women?s basketball and baseball) on the team?s charter, subject to available space, to such

away games in which University?s teams appear but Lear?eld will be responsible for the

broadcasting crew?s hotel, per diem, and if applicable, commercial airline or vehicular travel,

expenses.

B. University will make best efforts to provide Lear?eld with space, subject to

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availability, on any chartered aircraft carrying University?s football and men?s and women?s

basketball teams, for up to four people for football and up to two people for men?s and

women?s basketball for Lear?eld?s client development.

3.5 Of?ce Space. University acknowledges and agrees that Lear?eld?s performance under
this Agreement and the resulting bene?ts to University will be better enhanced if Lear?eld is
provided of?ce space on the campus of University, preferably near or within University?s Athletic
Department (?Of?ce Space?). Subject to available adequate space, University will provide
appropriate Of?ce Space and the use of existing of?ce furniture in a University athletic facility to
Lear?eld during the Term of the Agreement at no additional cost to Lear?eld. The location of the
Of?ce Space shall be within University?s sole and reasonable discretion. Lear?eld acknowledges and
agrees that adequate space will not be available prior to the completion of renovations to the East side
of Jones Stadium, and agrees that it will be responsible, at its sole cost, for securing of?ce
space, furniture, and internet and telephone service for its operations pending completion of such
renovations. Any changes or enhancements relative to the Of?ce Space and furniture therein shall be
at the sole cost and expense of Lear?eld, and shall be at the prior written consent of University. The
Of?ce Space shall be of a size and quality to accommodate up to four (4) full-time Lear?eld
employees and one intern. Lear?eld may, in its sole discretion, hire additional personnel. University
will provide telephone and internet access to Lear?eld in the Of?ce Space at no cost to Lear?eld;
however, Lear?eld will be responsible for reimbursing long distance toll charges. In addition to
telephone long distance charges, Lear?eld will be responsible for paying for out-of?pocket expenses.
University will pay for all utilities relating to the Of?ce Space. If Lear?eld needs to expand its staff
to carry out its responsibilities under this Agreement, subject to availability, University shall use its

best effort to provide Lear?eld additional of?ce space, rent-free, to accommodate such need in

28

reasonable proximity to Lear?eld?s Of?ce Space, or in different space large enough to accommodate
all of Lear?eld?s needs.

3.6 Exclusions. Lear?eld acknowledges that University has exclusive licensing agreements
with Nike, Adidas, Coca-Cola, Barnes Noble, Sodexho, Campus Design, CSTV, Covenant
Health Systems, Plains Capital Corporation, Under Armour, and Texas Tech Alumni Association
(collectively the ?Existing Licensees?) and none of the dollars associated with these existing
agreements shall belong to Lear?eld. Notwithstanding anything contained in this Section 3.6 to the
contrary, Lear?eld shall have the right to pursue and sell Existing Licensees additional sponsorship
opportunities not speci?cally covered by University?s license or sponsorship agreements with any or
all of them.

Lear?eld further acknowledges that University has an exclusive licensing agreement with
Covenant Health System (?Covenant?) pertaining to advertising on the marquee outside of United
Spirit Arena and on the video board in Jones Stadium and none of the rights granted to
Lear?eld under this Agreement include these marquee and football video board agreements with
Covenant. However, University has additional licensing agreements with Covenant totaling
$73,672.75 for the 2008-09 Athletic Year, the rights and dollars associated of which are due and
payable after June 30, 2009 will be granted to Lear?eld. Lear?eld further acknowledges that
University has an exclusive licensing agreement with Plains Capital Corporation (?Plains?) pertaining
to advertising on the video boards on the north end of Jones Stadium and in the United Sprit
Arena, and that no other banks will be permitted to sponsor those video boards. However, any
additional dollars which Plains may decide to spend on sponsorships will belong to Lear?eld. Also,
University has additional licensing agreements with Plains totaling $82,500 for the 2008-09 Athletic

Year, the rights and dollars associated of which (due and payable after payment of the 2008-2009

29

fees) will be granted to Lear?eld.

3.7 Ef?cient Operation. Except as otherwise provided in this Agreement, Lear?eld will
furnish all labor, management, supplies, and equipment necessary to fulfill its obligations herein;
provided, however University will provide non-financial assistance for sponsorship fulfillment and
execution at no expense to Learfield (such as the implementation of an on-?eld or on-court contest
during pre-game, halftime or a time-out).

3.8 Permits. Lear?eld will be ?nancially responsible for obtaining all required permits,
licenses, and bonds to comply with pertinent University rules and policies and municipal, county, state
and federal laws, and will assume liability for all applicable taxes including but not restricted to sales
and property taxes.

3.9 Successful Performance. Recognizing that successful performance of this Agreement is
dependent on mutual cooperation between the Parties, Lear?eld will meet periodically with University
to review Lear?eld?s operations pursuant this Agreement and make necessary adjustments.

3.10 Use of the name "Red Raider Sports Properties Lear?eld agrees the use of
the name "Red Raider Sports Properties, is permitted for Lear?eld use solely in accordance with
Lear?eld performance under this agreement. Learfield is an independent contractor and is not to be
considered, nor will it portray itself as an agent, servant, or employee of University. Further, Lear?eld
agrees to indemnify and hold harmless University, its of?cers, employees and agents from any claims,
demands, causes of action, damages including reasonable attorney fees caused by or arising out of
Lear?eld's use of the name ?Red Raider Sports Properties, University retains the right at any
time to require Lear?eld to cease use of the Red Raider name upon thirty (30) days prior written notice
to Learfield but only if Lear?eld misuses the name or materially breaches the Agreement which

breach is not cured within the time period set forth in this Agreement, whereupon Lear?eld will have

30

thirty (30) days from the date of its receipt of the notice to fully cease using the Red Raider name.

3.11 Other Fulfillment Bene?ts. In addition to all of the other ful?llment bene?ts to be
provided by University to Lear?eld throughout the Term as elsewhere provided in this Agreement,
University will further provide to Lear?eld, at no additional cost to Lear?eld, throughout the Term,
the following other ful?llment bene?ts (collectively the ?Other Bene?ts?) at a level commensurate
with those Other Bene?ts provided during the 2008 2009 Athletic Year (collectively the ?Bene?t
Levels?), video screen production for football, men?s and women?s basketball, baseball and women?s
volleyball, video screen production/men?s and women?s TV production; TV coaches? show
production, a limited amount of commercial production at a level in good faith to be mutually agreed
upon between the Parties and a videographer for all of the TV coaches? shows. The amount of
necessary production and execution support provided will be reasonable and commensurate to that
amount provided by University for University sponsors in the past. Any production and execution
support over and above these reasonable amounts will be billed to Lear?eld by University at
prevailing rates. If any or all of the Other Bene?ts are not provided to Lear?eld by University at the
Bene?t Level in any year of the Term, the Guaranteed Royalty Fee shall be reduced, dollar?for?dollar
by the dollar value of the Other Bene?ts not received by Lear?eld. If it requests, University shall have
the right to review and approve all video board content which approval will not be unreasonably
withheld.

3.12 Reversion of Rights Upon Termination. Upon termination of this Agreement, all
rights granted herein to Lear?eld will revert back to University. Lear?eld shall pay to University a
pro rata share of the Guaranteed Royalty Fee due as of the date of termination of this Agreement, as

well as all revenue received by Lear?eld attributable to the period of time following such date.

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4.1 Guaranteed Royalty Fee. As payment for the rights licensed under this Agreement,
Lear?eld will pay University a Guaranteed Royalty Fee in such amounts as set forth below, which
amounts include any fee which might otherwise be payable to University by reason of this Agreement.
The Guaranteed Royalty Fee described below is based upon all of the following assumptions being
materially accurate (collectively the ?Assumptions?): that at a minimum, the inventory available to
Learfleld for sponsorship sales shall be not less than the Base Sponsorship Inventory (as listed in
Exhibit 1.1 ?Base Sponsorship Inventory?); and that a minimum of $500,000 in men?s basketball
sponsorship revenue for the 2008 2009 Athletic Year was received by University from inventory
University?s athletic department controls and will continue to control throughout the Term; the
actual total revenue received by University?s athletic department marketing areas for the University?s
fiscal year ending August 31, 2008 was $2,109,174 for external operations and $514,106 for radio
network; and all of the exclusive rights held by the University?s athletic department and granted to
Lear?eld under this Agreement are available to Lear?eld throughout the Term. If any or all of the
Assumptions do not occur, or remain in effect for the entire Term of the Agreement, the Guaranteed
Royalty Fee will be adjusted downward on a dollar-for?dollar basis. If the Base Sponsorship
Inventory or elements are materially reduced or eliminated, University will either replace inventory or
alleviate those issues speci?cally identi?ed by Lear?eld in writing associated with such inventory to
Learfleld?s reasonable satisfaction, which shall not be unreasonably withheld, failing which the
Guaranteed Royalty Fee amount shall be reduced on a dollar-for-dollar basis should the University and
Lear?eld fail to negotiate a mutually acceptable remedy. All Guaranteed Royalty Fees owed by
Lear?eld shall be paid one-half on December 31 and one-half on June 30 of each Athletic Year with a
final distribution of any income derived through the agreed AGR formula or other adjustments made

on or before August 3 51 of each Athletic Year.

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Athletic Year

2009 2010

2010?2011

2011 ?2012

2012?2013

2013?2014

2014?2015

2015?2016

Guaranteed Royalty Fee

 

$2,565,000
$2,665,000
$2,765,000
$2,865,000
$2,965,000
$3 ,165,000

$3,365,000

If the University exercises the Option, then the Guaranteed Royalty Fee for the Extended

Period shall be as follows:

2016?2017
2017?2018
2018?2019

$3,565,000
$3,765,000

$3,865,000

Notwithstanding anything contained in this Section 4.1 or elsewhere in this Agreement to the

contrary, Lear?eld agrees that it shall not sell the following categories of sponsorship throughout the

entire Term of this Agreement, unless otherwise agreed to by University:

0 Gambling (except state authorized lottery and gaming establishments)

0 Liquor (however, malt beverage or wine are permissible except within athletic venues)

- Prophylactics
Feminine hygiene products
0 Tobacco products

0 Sexually explicit materials.

4.2 Performance Bonus Payments. In addition to the Guaranteed Rights Fee set forth
in Section 4.1 and the Revenue Sharing amount set forth in Section 5.1, Lear?eld will pay

University a performance bonus based upon the success of University's athletic teams as follows:

Football:
Bowl Appearance (greater of the two)
Any bowl appearance 5,000
BCS bowl appearance $10,000
Men's Basketball (bonuses shall apply for each team reaching the following goals):
Big XII Tournament Champion 5,000
NIT Appearance 2,500

NCAA Tournament Appearance (greatest of)

Appearance 2,500
Sweet 16 5,000
Elite 8 7,500
Final Four $10,000

Baseball

NCAA Tournament Appearance (greatest of)

Appearance 1,000
College World Series 2,500
National Championship 5,000

Director's Cup:

Top 5 Finish $10,000

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Any performance bonus payment will be made on or before December 31 of the following Athletic
Year.

4.3 Events Which Could Impact the Guaranteed Royalty Fee. The Parties acknowledge
that events could occur which would affect the rights granted to Learfield by University which in turn
could affect the Guaranteed Royalty Fee. This Section 4.3 is intended to enumerate such events and
the effect, if any, of such events on the Guaranteed Royalty Fee. Notwithstanding anything contained
in this Agreement to the contrary, a fair and equitable reduction in the Guaranteed Royalty Fee
Payment will be agreed upon by Learfield and University if any one or all of the following events
occur and thereby reduce Lear?eld?s revenue during the Term of this Agreement, which reduction will
be negotiated in good faith by the Parties unless another manner of reduction is otherwise provided in
this Agreement:

A. University?s football, men?s or women?s basketball or baseball team incurs sanctions

which prevent any of them from appearing in conference championship games or post season

conference, NCAA, or NIT tournaments (basketball) or bowl games (football) or reduces the
number of scholarships which can be offered by NCAA penalties, excluding APR penalties, by
up to ten percent or

B. The University football, men?s basketball, women?s basketball or baseball programs are

no longer a member of the Big 12 (or any subsequent comparable conference to which

University belongs); or

C. One or more of University?s major athletic programs football, men?s basketball,

women?s basketball or baseball) is eliminated or substantially curtailed; or

D. Should any acts of terrorism, acts of state or the United States, strikes, labor shortages,

epidemics or any natural disaster, including, but not limited to, ?ood, ?re, earthquake, tornado,

35

hurricane or extremely severe weather condition, drought, loss of power, whether or not
resulting from a natural disaster, prevent a University football game being played at its
originally scheduled athletic venue. However, the Parties recognize that it is preferred that
University reschedule a game at a different date or time in an effort to keep the game as a
home game instead of moving the location of the game to the visiting team?s home venue or
moving the game to a neutral venue; or

E. Should the NCAA or the University disapprove of any commercial sponsor that had
been previously approved by NCAA or University and for any reason other than compliance
with applicable policies, regulations and laws and such disapproval results in a material
deviation in the type, kind or quantity of inventory provided to Lear?eld, or results in a
previously approved commercial sponsor now being disapproved, and University fails, upon
receipt of written notice from Learfield of such a deviation, to cure such deviation within sixty
(60) days of such notice, in such case, the University agrees in advance that, pursuant to
Section 4.1, Lear?eld may reduce the Guaranteed Royalty Fee dollar for dollar based upon the
amount of commercial sponsorship or advertising dollars that were lost due to the exclusion of

said sponsor, advertiser, or inventory.

4.4 Capital Stipend. Subject to the provisos below, Lear?eld will pay University a capital

stipend in the amount of $500,000 for the 2010 2011 Athletic Year (?First Payment?) and $250,000

for each year of the Initial Term thereafter and each year of the Extended Period if applicable

(?Subsequent Payments?, and collectively, the ?Total Video Board Payments?) to be used exclusively

by University for funding a new video board for Jones Stadium (?New Video Board?). The

Parties intend for the New Video Board to be installed and fully operational so as to be able to display

36

sponsorships as of the ?rst University home football game in 2010 (?Operational Date?).

If the New Video Board is not fully operational during the 2010 football season, the
First Payment may be delayed until the New Video Board is fully operational, and each of the
Subsequent Payments will only be made for the Athletic Years remaining in the Initial Term and the
Extended Period, if applicable. University shall give Lear?eld notice of its intent, subject to
University?s Board of Regents approval, to install the New Video Board no later than January 15
preceding the football season in which it will be used.

If the New Video Board is not fully operational by the ?rst game of the 2010, 2011, or
2012 football seasons, but is operational prior to the third game of said season, Learfield will pay a
pro-rata amount of the First Payment based on the number of games in which the New Video Board is
operational during that season.

If, however, the New Video Board is not fully operational prior to the third game of the
2012 football season, the Parties will negotiate in good faith the appropriate reduction in the amount of
the Total Video Board Payments. All capital stipend payments required under this Section 4.4 will be
paid in two equal installments on the dates set forth for payment of the Guaranteed Royalty Fee.
Lear?eld will have input into the design and sponsorship elements of the New Video Board so as to
maximize revenue opportunities and to ensure that the incremental sponsorship assets and value are
commensurate to the capital stipend funding.

4.5 Extension Bonus. If University exercises the Option and the Initial Term is extended
for the Extended Period, Learfield will pay University an extension bonus payment in the aggregate
amount of $500,000 payable in three annual consecutive installments of $166,667, $166,667 and
$166,666 beginning on June 30?1 of the Athletic Year in which the Option is exercised, but in no event

any earlier than June 30, 2012 and on each June 301h thereafter.

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5.1 Revenue Sharing. In addition to the annual Guaranteed Royalty Fee, Lear?eld will
pay University 50% of collected Adjusted Gross Revenue that exceeds the Revenue Share
Hurdle set forth below (?Revenue Share Amount?). AGR is de?ned as collected gross revenue
(de?ned as total cash revenue, billed and collected, less agency commissions and third-party rights
fees such as NCAA or NIT-related sponsorship fees actually paid) as well as all other direct out-of-
pocket promotional costs such as tickets and client ful?llment expenses and production costs actually
paid. Lear?eld will provide annual ?nancial reports showing the AGR no later than September 30 of

each year of the Term, and such reports shall be subject to audit by University.

 

Athletic Year Revenue Share Hurdle
2009 2010 $5,465,000
2010 2011 $5,665,000
2011 2012 $5,865,000
2012 2013 $6,065,000
2013 2014 $6,265,000
2014?2015 $6,715,000
2015?2016 $7,115,000

If the University exercises the Option then the Revenue Share Hurdle

Amounts shall be as follows during the Extended Period:

2016 2017 $7,515,000
2017 2018 $7,915,000
2018 ?2019 $8,115,000

Notwithstanding anything contained in this Section 5.1 or elsewhere in this Agreement to the contrary,

38

if an Adjustment Event or Adjustment Events occur, the Revenue Share Hurdle amounts set forth
above will likewise be adjusted to re?ect the loss of revenue derived by Lear?eld under this
Agreement. The amount of such adjustment shall be negotiated in good faith by the Parties.

6.1 Trade. Lear?eld will use its best efforts to renew for University during each year of the
Term up to the same amount of in-kind-trade bene?ts which exists in the 2008 2009 Athletic Year
(?Threshold Amount?). Lear?eld will also use its best efforts to secure during each year of the Term
at least $250,000 of additional in-kind-trade bene?ts above the Threshold Amount (?Total Trade
Amount?). All trade must be for University?s athletic marketing purposes only media inventory
for in-season sponsorships) and will not be affected by any trade obtained by the University. Any in-
kind-trade renewed or secured by Lear?eld will not reduce the amount of cash donations or
contributions. Lear?eld reserves the right to substitute alternative inventory to current trade customers
if those customers are otherwise displacing cash paying customers.

7.1 General Terms and Conditions. The terms and conditions contained in this Agreement
will govern and will take precedence over any different or additional terms and conditions which
Lear?eld or University may have included in any documents attached to or accompanying this
Agreement or in the RFP and the reSponse thereto. Any handwritten changes on the face of this
document will be ignored and have no legal effect unless initialed by both Parties.

7.2 Contract Claims Resolution. Learfield shall use Texas Government Code, Chapter
2260?s dispute resolution process to attempt to resolve any claim for breach of contract arising under
this Agreement that is not resolved in the ordinary course of business. Chapter 2260 requires
Lear?eld to initiate the process by providing written notice of a claim and negotiating with the
University, conditions precedent to the contested case process. Governed by rules adopted by the

Texas Attorney General?s Office, the contested case process is Lear?eld?s sole and exclusive method

39

to seek a remedy for breach, unless, after considering the Administrative Law Judge?s report, the

 

Legislature gives consent for Lear?eld to sue under Chapter 107 of the Civil Practices and Remedies
Code. An event or claim for breach of contract is not grounds for Under Armour to suspend
performance under this Agreement. THE UNIVERSITY DOES NOT WAIVE SOVEREIGN
IMMUNITY BY ITS EXECUTION OF OR BY ANY CONDUCT OF ITS
REPRESENTATIVES UNDER THIS AGREEMENT.

7.3 Choice of Law, Forum Selection, Entire Agreement and Amendment. This Agreement
will be construed under Texas law (without regard for choice of law considerations). This Agreement
and the Schedules attached hereto constitutes the entire agreement and understanding of the Parties
and replaces any prior or contemporaneous agreement, whether written or oral, including, but not
limited to the RFP. No amendments to this Agreement will be effective unless in writing and signed
by the Parties. Courts located in Lubbock, Texas, shall have exclusive jurisdiction over any disputes
relative to this Agreement, pending outcome of the Contract Claims Resolution process set forth in
paragraph 7.2 above.

7.4 Assignment. Learfleld may not assign any rights or obligations of this Agreement
without the prior approval of University, which approval will not be unreasonably withheld. This
Agreement will be binding upon Lear?eld, or its successors and assigns, if any. Any assignment
attempted to be made in violation of this Agreement will be void. Notwithstanding anything contained
in this Section 7.3 to the contrary, Lear?eld will have the right to assign this Agreement and its rights
and obligations hereunder to an entity it either controls (owns more than 50%) or manages.

7.5 Termination. Either party may terminate this Agreement in whole or in part for cause
upon ninety (90) days written notice if the other party fails to comply with any material term or

condition of this Agreement, becomes insolvent or ?les for bankruptcy protection, or fails to comply

40

in a material way with the requirements of this Agreement. Notwithstanding anything contained in
this Section 7.4, the terminating party must state with particularity the speci?c matters of the other
party's non-compliance, whereupon the other party shall have ninety (90) days to cure such matters, or
such longer period if said other party is diligently pursuing a cure. In the event of any material
noncompliance on the part of Lear?eld, Lear?eld shall continue to pay its Guaranteed Royalty Fee
under this Agreement unless Lear?eld?s noncompliance is a result in whole or in part by the actions or
inactions of University; provided, however, any royalty fee, or similar fee collected by University for
the same period covered by this Agreement from any third party or if University elects to administer
the rights herein itself, shall offset Lear?eld?s obligation to pay the Guaranteed Royalty Fee by such
amounts.

7.6 Independent Contractor. Lear?eld will perform its duties hereunder as an independent
Lear?eld and not as an employee of University. Neither Learfield nor any agent or employee of
Learfield will be or will be deemed to be an agent or employee of University. Learfield will pay when
due all required employment taxes and income tax withholding, including all federal and state income
tax and any monies paid pursuant to this Agreement. Lear?eld and its employees are not entitled to
tax withholding, worker?s compensation, unemployment compensation, or any employee benefits,
statutory or otherwise from University. Lear?eld will be solely responsible for the acts of Lear?eld,
its employees and agents. Learfleld shall provide worker?s compensation for all its employees and
indemnify and hold University harmless therefrom.

7.7 Non?Waiver. No waiver by any party of any default or nonperformance will be deemed
a waiver of subsequent default or nonperformance.

7.8 Audit and Retention of Books and Records. University will have the right upon

reasonable notice to Lear?eld, (not more than once per year, and once during the year following the

41

termination of this Agreement) to inspect and copy such books, records, and documents (in whatever
medium they exist) related solely to the calculation of the AGR under this Agreement. Learfield will
make such items available for inspection during normal business hours at such location as Lear?eld?s
?nancial books and records are maintained. All such items will be retained by Learfield during the
term of this Agreement and for a period of three (3) years after the delivery of the goods and/or
services. Any items relating to a claim arising out of the performance of this Agreement will be
retained by Lear?eld, its agents and subcontractors, if any, until the claim has been resolved.

8.1 University Information; Learfield Information. Lear?eld agrees that any information
it receives during the course of its performance, which concerns the personal, ?nancial, or other affairs
of University, its regents, trustees, directors, of?cers, or employees will be kept con?dential and in
conformance with all state and federal laws relating to privacy. University agrees that any information
it receives from Lear?eld under this Agreement which concerns the personal, ?nancial or other affairs
of Lear?eld, its members, stockholders, of?cers, directors, employees and sponsors including, but not
limited to, sales summaries, revenue sharing reports, settle-up documents and any other documents
relating to the reporting of ?nancial and sales information by Lear?eld to University will be kept
con?dential and in conformance with all state and federal laws relating to privacy, including public
information laws.

8.2 Insurance. At all times during its performance under this Agreement, Lear?eld will
obtain and keep in force comprehensive general and professional liability and general liability
insurance, including coverage for death, bodily or personal injury, property damage, including
products liability, libel and slander, and automobile coverages, with limits of not less than $1,000,000
each claim and $1,000,000 each occurrence along with business interruption insurance coverage. All

certi?cates evidencing such insurance, will be provided to University upon its request, will name the

42

Texas Tech University System Board of Regents, the University and its directors, officers and
employees as additional insureds, and will provide for noti?cation to University within at least thirty
(30) days prior to expiration or cancellation of such insurance. Lear?eld represents that it has worker's
compensation insurance to the extent required by Texas law.

8.3 Indemni?cation. Lear?eld agrees to defend, indemnify and hold harmless the
University, its trustees, directors, of?cers, employees and agents from all liability, injuries, claims or
damages (including claims of bodily injury or property damage) and loss, including costs, expenses,
and attorneys' fees, which arise from the negligent acts and omissions of Lear?eld, its employees,
of?cers and agents under this Agreement. To the extent allowable under Texas law, University agrees
to defend, indemnify and hold harmless Learfield, its members, employees, of?cers, directors and
agents from all liabilities, injuries, claims or damages (including claims of bodily injury or property
damage) and loss, including costs and expenses, and attorneys' fees, which arise from the negligent
acts or omissions of University, its trustees, directors, of?cers faculty, students, employees and agents.
In the event of litigation by any party to enforce the terms and conditions of this Agreement, the
prevailing party will be awarded costs and reasonable attorneys? fees.

8.4 Notices/Administration. Except as otherwise provided in this Agreement, all notices,
requests and other communications that a party is required or elects to deliver will be in writing and
delivered personally, or by facsimile or electronic mail (provided such delivery is con?rmed), or by a
recognized overnight courier service or by United States mail, ?rst-class, certi?ed or registered,
postage prepaid, return receipt requested, to the other party at its address set forth below or to such
other addresses as such party may designate by notice given pursuant to this section:

If to University:
TEXAS TECH UNIVERSITY DEPARTMENT OF INTERCOLLEGIATE

ATHLETICS
Attention: Gerald Myers, Director of Intercollegiate Athletics

43

Jones Stadium

Lubbock, TX 79409-

Facsimile No: (806) 742-1856

E-mail Address: Gerald.Myers@ttu.edu

With a copy to:

OFFICE OF THE PRESIDENT, TEXAS TECH UNIVERSITY
Attention: Dr. Guy Bailey, President

President?s Of?ce

Administration Building

Lubbock, Texas 79404-

Facsimile No: (806) 742?2138

E-Mail Address: Guy.Bai1ey@ttu.edu

If to Lear?eld:

RED RAIDER SPORTS PROPERTIES, LLC
c/o Lear?eld Communications, Inc.
Attention: Greg Brown

2400 Dallas Parkway, Suite 500

Plano, TX 75093

Facsimile No: (469) 467-9558

E-mail Address: 

With a copy to:

Philip A. Kaiser

The Kaiser Law Firm, PO

12231 Manchester Road, First Floor

St. Louis, MO 63131

Facsimile No: 314-966-7744

E-mail Address: phil @kai serlawtirmcom

8.5 Severability. If any provision of this Agreement is invalid or unenforceable with respect
to any party, the remainder of the Agreement, or the application of such provision to persons other
than those as to which it is held invalid or unenforceable, will not be affected and each provision of the
remainder of the Agreement will be valid and be enforceable to the fullest extent permitted by law.

8.6 Survivability. The terms, provisions, representations, and warranties contained in this
Agreement that by their sense and context are intended to survive the performance thereof by any of

the parties hereunder will so survive the completion of performance and termination of this

44

Agreement, including the making of any and all payments hereunder.

8.7 Force Majeure. Except as otherwise provided in this Agreement, no Party will be
considered to be in default of its delay or failure to perform its obligations herein when such delay or
failure arises out of causes beyond the reasonable control of the Party. Such causes may include, but
are not restricted to, acts of God or the public enemy, including, but not limited to, acts of terrorism,
acts of state or the United States in either its sovereign or contractual capacity, ?res, ?oods, epidemics,
strikes and unusually severe weather; but in every case, delay or failure to perform must be beyond the
reasonable control of and without the fault or negligence of the Party.

8.8 Counterparts. This Agreement may be executed in two counterparts, each of which shall
be deemed an original, and both of which will constitute one Agreement.

8.9 Non-Solicitation by University. University agrees that during the Term of this
Agreement, and for a period of twenty-four (24) months, after its termination, irrespective of the
reason for its termination, shall not directly or indirectly, hire or solicit an officer, general manager,
assistant general manager, or account executive of Lear?eld (?Learfield Employees?) or encourage
any such person to terminate its relationship with Learfield; provided, however, the solicitation or
hiring by University of any Lear?eld Employee after the termination of this Agreement who, prior to
the date of this Agreement, was also an employee of the University?s athletic department, shall not be
a violation by University of this Section 8.9. University acknowledges that its breach or attempted
breach of this section shall entitle Lear?eld to injunctive relief.

8.10 Headings. The headings of the sections of this Agreement are used for convenience only
and do not form a substantive part of the Agreement.

8.11 Injunctions. Only insofar as Texas law allows, in addition to any other remedies

permitted by law, should any Party violate the terms set forth herein, the violating party shall be

45

entitled to injunctive relief against the other to restrain any further violation of these provisions.
Should any Party be successful in this endeavor, the other party shall pay all costs and expenses
associated therewith, including reasonable attorney?s fees.

8.12 University?s Representations and Warranties Regarding Learfield?s Rights Under
this Agreement. University represents and warrants to Learfield that University has the absolute
right to grant and license the Base Sponsorship Inventory to Lear?eld, assign the Existing Agreements
to Lear?eld and provide Lear?eld all of the bene?ts described in this Agreement (collectively the
?Licensed Rights and Benefits?); there are no oral or written agreements, contracts, options or
other documents of any kind which University has entered into which would in any way impair or
inhibit Lear?eld from exercising the Licensed Rights and Bene?ts on an exclusive basis other than
those previously provided to Lear?eld and referenced herein; University is authorized to timely
carry out and/or ful?ll any obligation of University to Lear?eld under this Agreement; University
will not directly or indirectly license the Licensed Rights and Bene?ts to a third party or make use of
the Licensed Rights and Bene?ts for itself; and except for the Exclusive Agreements and any
existing agreements with the Big Twelve or the NCAA, copies of which have been provided to
Lear?eld, University has not entered into any agreements with any third party which grants exclusive
or non-exclusive intercollegiate athletic sponsorship or broadcast rights to any third party. Throughout
the Term, except as otherwise speci?cally provided in this Agreement, University shall not directly or
indirectly grant any third party any of the Licensed Rights and Bene?ts granted to Lear?eld under this
Agreement. University will protect the rights granted to Lear?eld herein and will aggressively act to
eliminate and prevent activities by former coaches or outside entities which could be detrimental to
Lear?eld?s business. Notwithstanding anything contained in this Agreement to the contrary, if

University materially breaches the provisions of this Section 8.12, an adjustment to the Guaranteed

46

Royalty Fee that Lear?eld will pay University under this Agreement shall be negotiated in good faith
in order to recognize and account for the revenue that cannot be obtained by Lear?eld as a result of
such material breach.

9.0 Miscellaneous.

9.1 ?Historical levels? shall mean historical levels from the University and historical levels
from vendors with whom University presently contracts.

9.2 ?Best Efforts? as used herein shall mean a diligent, reasonable and good faith effort by a
Party to accomplish an objective, but does not require its accomplishment. Such degree of effort will
take into account unanticipated events and the exigencies of continuing business, but does not require
that events or exigencies be overcome at all costs. It only requires that commercially reasonable
efforts be exercised within a reasonable time to overcome any hurdles and accomplish the objective,
allowing the Party to give reasonable consideration to its own interests.

9.3 Lear?eld shall have exclusive rights to all video rebroadcasts except as otherwise set
forth in this Agreement. University shall produce all video, which includes by way of example, but is
not limited to, player features, other features, and the video season ticket and highlight packages.

9.4 Whenever consent or approval is required, that consent or approval shall not be

unreasonably withheld.

47

IN WITNESS WHEREOF, the Parties have entered into this Agreement as of the Effective

Date speci?ed above.

 

 

TEXAS TECH UNIVERSITY RED RAIDER SPORTS PROPERTIES, LLC
By: Learfield Communications, Inc.,
Sole Member
By: By: C7 
Dr. Guy H. Bailey Greg Brown, Pygident Learfield Sports
President - Texas Tech University

By: 
Gerald Myers

Athletics Director - Texas Tech University

 git/{M to

Assistant Vice President for
Procurement Services

48

Exhibit 1.1
Base Sponsorship Inventory

Football
Game Day Sponsorships
I Average of (6) home games per year
I One premium game vs. UT or every year
I Elements include:
0 Temporary Signage on game day
Radio spots in sponsored game broadcast
Hospitality and Tickets for (100)
ln-game presentation
(4) Raider Vision and PA spots
Sampling opportunity
Display opportunity
Database collection opportunity
Promotional Item giveaway opportunity
I Program Ads
5 We currently get (16) pages to sell
I Signage
 North End Jumbotron Signs
I (1) 5? high 47? wide back lit static sign
I (1) 5? high 27? wide back lit static sign
I (2) 10? high 10? wide back lit tri-vision signs
I (2) 10? high 10? wide back lit static signs
r'z- North End Zone Banners
I (2) 5? high 30? wide banners
5- North End Fascia Signs
I (6) 3?8? high 12? wide back lit fascia signs
I (2) 2?8? high 7? wide back lit fascia signs
c- South End Double Scoreboard Signs
I (2) 4? high 30? wide back lit static signs
0 South End Fascia Signs
I (5) 3?8? high 12? wide back lit fascia signs
I (1) 3?8? high 24? wide back lit fascia sign
0 Sideline Signage
I (4) 4? high 4? static signs on the back of port-a-cool units
I (2) Goal Post Pad Sponsors don?t sell these anymore
0 Field Goal Net
I Net behind the north goal post
0 Concourse Signage
I (16) 1? high 2? signs on the concourse over hangs
I (50) 8? high 5? wide ads in all of the napkin dispensers
0 Temporary Signage
I (3) 5? high 30? banners on outer fence ofstadium
I Jumbotron Promotions Video Screen is 21? high 27? wide
0 (10) Replay Sponsors
0 (12) Timeout Sponsors
0 (10) ln-game Sponsors
0 (3) Quarter Break Sponsors
0 Half-time Sponsor
I Schedule Cards
0 Unlimited runs of25,000 cards per run
0 (1) Sponsor per run

"90000000

FB 

Schedule Posters
0 Unlimited runs of 3,000 posters per run
0 Sponsor per run
Schedule Magnets
0 Unlimited runs of 1,500 magnets per run
0 (1) Sponsor per run
Raider Village Vendors Tech?s Of?cial Tailgate Party
0 (25) Booths available
0 (I) Title/Stage Sponsor
0 (1) Vehicle Display
0 (I) Register to Win
Raider Village Tech?s Corporate Hospitality Area
0 Unlimited for Corporate Partners to rent Space
Kiosk/Tabling Opportunity
0 (4) per game
Display Opportunity
0 Available at various locations
Sampling Opportunity
0 Available at various locations
Coach Leach?s TV Show
0 Presenting Sponsorship
(2) :30 sec in-show spots

Men?s Basketball
Game Day Sponsorships
I Average of (15) home games per year
I Two premium games vs. UT and every year
I Three premium games vs. UT, and KU every other year
I Elements include:
0 Temporary Signage on game day
Radio spots in sponsored game broadcast
Hospitality and Tickets for (40)
ln-game presentation
(4) Raider Vision and PA spots
Sampling opportunity
Display opportunity
Database collection opportunity
0 Promotional ltem giveaway opportunity
I Program Ads
0 Unlimited pages to sell
I Media Guide Ads
0 Unlimited pages to sell
I Signage
0 Center Hung Scoreboard Signage
I (8) 3? high 8? wide back lit static signs
0 Courtside Scorer?s Table Signage
I 48? of LED Tables
0 Fascia Signage
I 350? of LED Ribbon Board Signage
0 Basketball Goal Post Signage
I (2) goal post pads
0 Basketball Backboard Signage
I (2) static signs on the cross bar of the basketball goal
0 Restroom Signage
I (40) 4? high 2? sponsorship mirrors in the United Spirit Arena 
I Jumbotron Promotions Video Screen is 9? high 12? wide
0 (8) Timeout Sponsors
0 (4) ln-game Sponsors
0 (2) Half-time Sponsors
I Schedule Cards
0 Unlimited runs of 25,000 cards per run
0 (1) Sponsor per run
I Schedule Posters
0 Unlimited runs of3,000 posters per run
0 (1) Sponsor per run
I Schedule Magnets
0 Unlimited runs of 1,500 magnets per run
0 (1) Sponsor per run



Women?s Basketball
Game Day Sponsorships
I Average of (15) home games per year
I Three premium games vs. UT, Baylor and every year
I Elements include:
0 Temporary Signage on game day
Radio spots in sponsored game broadcast
Hospitality and Tickets for (40)
ln-game presentation
(4) Raider Vision and PA spots
Sampling opportunity
Display opportunity
Database collection opportunity
0 Promotional Item giveaway opportunity
I Roster Cards
0 Unlimited sponsors on game day cards
I Signage
0 Center Hung Scoreboard Signage
I (8) 3? high 8? wide back lit static signs
0 Courtside Scorer?s Table Signage
I 48? of LED Tables
0 Fascia Signage
I 350? of LED Ribbon Board Signage
0 Basketball Goal Post Signage
I (2) goal post pads
0 Basketball Backboard Signage
I (2) static signs on the cross bar of the basketball goal
0 Restroom Signage
I (40) 4? high 2? sponsorship mirrors in the United Spirit Arena MA
I Jumbotron Promotions Video Screen is 9? high 12? wide
0 (8) Timeout Sponsors
0 (4) ln-game Sponsors
0 (2) Half-time Sponsors
I Schedule Cards
0 Unlimited runs of 25,000 cards per run
0 (1) Sponsor per run
I Schedule Posters
0 Unlimited runs of 3,000 posters per run
0 (1) Sponsor per run
I Schedule Magnets
0 Unlimited runs of 1,500 magnets per run
0 (1) Sponsor per run



Baseball
Game Day Sponsorships
I Average of (35) home games per year
I One premium series vs. UT or every year
I Elements include:
0 Temporary Signage on game day
Radio spots in sponsored game broadcast
Hospitality and Tickets for (100)
In-game presentation
(4) Raider Vision and PA spots
Sampling opportunity
Display opportunity
Database collection opportunity
Promotional ltem giveaway opportunity
I Program Ads
0 Unlimited pages to sell
I Scoreboard Signage
(2) 4? high 7? wide back lit static signs
0 (2) 13? high 9? wide back lit static signs
0 (2) 10? high 8? wide back lit static signs
0 (1) 4? high 40? wide back lit static sign
I Jumbotron Promotions ?Video Screen is 16? high 21? wide
0 (15) Between inning sponsors
(9) in-game sponsors foul ball, strike out, 
I Schedule Cards
0 Unlimited runs of 25,000 cards per run
0 (1) Sponsor per run
I Schedule Posters
0 Unlimited runs of 3,000 posters per run
0 (1) Sponsor per run
I Schedule Magnets
0 Unlimited runs of 1,500 magnets per run
0 (1) Sponsor per run
I Kiosk/Tabling Opportunity
0 (2) per game
I Display Opportunity
0 Available at various locations
I Sampling Opportunity
0 Available at various locations

0000000

0

Olympic Sports
Game Day Sponsorships home events vary annually

I Soccer
I Volleyball
I Cross Country
I Softball
Tennis
I Golf
I Track
Signage

I Soccer Scoreboard Signage
(2) 4? high 4? wide static signs
(2) 6? high 4? wide static signs
(I) 3? high wide static sign
I Jumbotron Promotions Video Screen is 9? high 12? wide (VB only)
I Schedule Cards All Sports
0 Unlimited runs of 25,000 cards per run
0 Sponsor per run
I Schedule Posters All Sports
0 Unlimited runs of 3,000 posters per run
0 (1) Sponsor per run
I Schedule Magnets All Sports
0 Unlimited runs of 1,500 magnets per run
0 (1) Sponsor per run
I Kiosk/Tabling Opportunity All Sports
0 (2) per game
I Display Opportunity All Sports
0 Available at various locations
I Sampling Opportunity All Sports
0 Available at various locations

Other lnventog

Radio --
All commercial inventory within football, men?s and women?s basketball, baseball games and
coaches? shows
0 Satellite radio broadcasts
- Audio streaming

Television 

All commercial inventory within University?s television network, including live play-by-play for
no less than ten men?s basketball games and no less than 7 women?s basketball games and delayed
play-by-play for all football games

I All commercial inventory within football, men?s basketball, and women?s basketball coaches? TV
shows

Of?cial Athletic Internet Site, including all assets made available related to CSTV agreement
0 All sponsorship revenue generating opportunities and video and streaming

Schedule 3.1 - Base Ticket and Parking Amounts

Football Season Tickets

 

Client Number
Another Attic
Academy
Advanced Refrigeration
AirGas
AJ (1-8)
AllState
Bart Reagor
Barton Pontiac GMC
Best Western Palms
Brazos
Cane's
Carpet Tech
Chicken Ex
Chick-?laa
Copy Craft
Cowamongos
Dairy Queen
DJ Ortho
Dodge
Domino's
Double Daves
Ext Opps
First Care
First United Bank
FSN
Fudd
Heart Hosp
Hos Services
Laser Center
Leftwich Chapman Flooring

LRG
MELT
MIA
Miller Lite
Papa Johns
PSP
Radission
Rix Funeral Home
Roly Poly
Rosa's
Sign Pro
Sodexo
South Plains Mall
Sports Clips
State Farm
State Farm] Kevin Watson
Staybridge
SW Regional
Texas Farm Bureau
Texas Pipeline
Texas State Lottery
Torreador
Town Place
Tri-Star Chemical
TTSN Cumbie
TTSN Lloyd
TTSN Radio
TTU FCU
UPS
Varsity
Watts Yamaha
WestMark
Whataburger
Wiener





0



-I

TOTAL

(.6

Page 1 of 5

Football Individual Game Tickets

 

 

Client Number
A-J 500
Brazos 100
Dodge 200
First Care 50
State Farm 150
TX Farm Bureau 100

TOTAL 1.100

Football Season Parking Passes

Client Number
Academy
Air Gas
Allstate
Benchmark
Brazos
Cagle?s
Carpet Tech
Copy Craft
Dee King Trucking
Dodge
Domino's

Double Daves

Ext OpsIGame Sponsors

Ext Ops/Raider Village

Ext Opisaider Alley

Geico

HG Thrash

Lloyd Senn

Lubbock A-J

Lubbock A-J

Melt

Miller Lite

Sheridan's

Sodexo

Tim Riojas

TTSN

TX Farm Bureau

UPS

WestMark Realtors
TOTAL




b)

Page 2 of 5

MBB Season Tickets

 

Client
Benchmark
Best Seats In The House
Best Western
Carpet Tech
Chicken Express
Copy Craft PSL
Covenant
DJ Ortho
Dodge
Domino's
EXTERNAL OPS
John Gilliass National Anthem
La Quinta
Lubbock AJ
Melt
Minnix Construction
Papa Johns
Quick Quack! Another Attic
Radisson
State Farm! Randy Moore
Staybridge Suites
SW Regional Hospital
Texas Farm Bureau

Number



 

 

 

TTUFCU 4
2

TOTAL 118

MBB Single Game Ticket

Client Number
Covenant 40
Daily Toreador 10
Dodge 40
Lubbock A-J 100
US Army 20

TOTAL 210

MBB Parking Pass

Client Number
Benchmark 2
Copy Craft 1
Covenant 2
Dodge 2
Domino's 1
External Operations 10
Lubbock Avalanche Journal 8
McDougal Companies 2
Prestige Fabricare 1
Sheridan's 1
TTSN 10

TOTAL 40

Page 3 of 5

WBB Season Tickets

 

Client
50th Street Caboose
Another Attic
Applebee's
Ballons by the Bunch
Baskin Robbins
Benchmark
BEST WESTERN
CAINES
CANDY CREATIONS
Caprock Cafe
CARPET TECH
Chicken Express
Chick?a
Chimys
COPY CRAFT
COWAMONGUS
Daily Toreador
DILLARDS
Dodge
DOMINOS
Drive in USA
External Ops
HSC
JOE ARRINGTON CANCER
LA QUINTA
LRG best seats in house
Lubbock AJ
Main Event
Moe's
Orlandos
OUTBACK
PAPA JOHNS
POWERS JEWELRY
RADISSON
RESIDENCE INN
ROLY POLY
Rosas
South Plains Mall
Sports Clips
STAYBRIDGE SUITES
SUBWAY
SW REGIONAL HOSPITAL
Taco Villa
TEXAS FARM BUREAU
TTUFCU
UMC

Xtreme Auto Clean

 

TOTAL

WBB Single Game Ticket

Number


.4

 

Client
Dodge
Joe Arrington
Lubbock A-J
Powers Jewelry
TTFCU
TTU Student Housing
TTUHSC
UMC
TOTAL

Page 4 of 5

WBB Parking Pass

 

 

 

 

Client Number
Benchmark 2
Copy Craft 1
Dodge 2
Domino's 1
External Operations 10
Joe Arrington Cancer Center 2
Lubbock Avalanche Journal 8
McDougal Companies 2
Power's Jewelry 2
Prestige Fabricare 1
Sheridan's 1
TTSN 10

TOTAL 42

Baseball Season Tickets

Client Number
Best Western 4
Carpet Tech 4
Copy Craft 4
Cowamongus 4
Dodge 8
Dominos 4
Double Daves 4
External Ops 10
First Care 4
Jason's Deli 4
Lubbock-AJ 8
Radisson 4
4
Staybridge Suites 4
TownPIace Suites 4
TT Federal Credit Union 4
TX Farm Bureau 8

TOTAL 86

Baseball Single Game Tickets

Client Number
Dodge 150
First Care 150
Lubbock?AJ 300
TT Federal Credit Union 100
United Supermarkets 350

TOTAL 1,050

Page 5 of 5

Schedule 3.3 List of Existing Agreements

FY 2007
Client
84 Lumber
Abuelo's Mexican Embassy
Aeropostale
Aim Bank

Airgas Southwest

All-Plastics Molding
Anheuser-Busch

Appiebee's

ASCO Rentals

AT 

BBDO (Foam Swords)

Bank of America

Dairy

Benchmark Business Solutions
Benchmark Business Solutions (Tickets)
Brazos Logistics

Cagle Steaks

Campus Design

Caprock Home Health

Carpet Tech

Chick-FiI-A

City Bank Texas

Classics Chev 8. Hummer
Coca-Cola Enterprises (Foam Swords)
Cold Stone

Computer Transition Services
Copy Craft Printers

Covenant Health Systems
Covenant Health Systems
Covenant Hospital-Levelland
Cowamongas

Curt Fletcher-Gray EOT

Dickie Grigg

Dodge (PHD Media Accounting)
Dodge (PHD Media) Bowl Game
Domino's Pizza- Larry Vigil
Dorna USA

Double Dave's

Dr. Steven Hill

Farmland Foods

Fina-Alon

First Bank and Trust

First United Bank

First USA (Alumni Association)
Gameday Centers

Geico

GMR Marketing, LLC (American Eagle)
Hance Scarbrough Wright Wood/Weis
Helzberg Diamonds

Holden Products

Hospitality Services

Hugo Reed Associates
Intergrated Management Inc.
Intersport, Inc.

Jerry Pittman

Joe Arrington Cancer Center
John I. Jones

John L. Roberts Interiors

King 8: Gibson Advertising
KPMG LLP



(Baseball Only)

Lubbock Avalanche Journal
Lubbock Avalanche Journal
Lubbock Heart Hospital

Luna De Nocha

Townhomes

Marilyn Iffert

McAIister's Deli

McDonalds South Plains Co-op (Moroch)
McDougal Companies

Media Storm (NFL Network)
Messer-Racz International Pain Institute

FY 2008

Client
50 Yard line
84 Lumber
Abuelo's Mexican Embassy
Acadmey Sports
Aim Bank
Airgas Southwest
All-Plastics Molding
Anheuser-Busch
Applebee's
ASCO Rentals

Balloons by the Bunch
Dairy
Benchmark
Bergman's
Boogie 
Candy Creations
Brazos Logistics
Cagle Steaks
Campus Design
Carpet Tech
CEV MultiMedia
Chick-FiI-A
Chicken Express
City Bank Texas
City Bank Texas
Classics Chev Hummer
Cafe Venture
Caldwell Banker
College Cribs Online
Covenant Health Systems
Covenant Health Systems
Covenant Hospital-Levelland
Cowamongas
Christakis Burgers
Curt Fletcher-Gray EOT
Dickey's BBQ
Dickie Grigg
dj Orthoredics
Dode
Domino's
Dorna USA
Double Dave's
Double Zone
Dr. Steven Hill
Farmland Foods
Fence Co.
FinalAIon USA
First Bank and Trust
First United Bank
Gameday Centers
Gateway At Lubbock
GEICO
Guns Up Club
Hance Scarbrough Wright WoodIWies
Helzber Diamonds
Holden Products
Hugo Reed Associates
lntergrated Management
Intersport, Inc.
Jason's Deli
Jerry Pittman
Joe Arrington Cancer Center
John I. Jones
Johnson Controls
Jump Jungle
Kaleidoscoopes Ice Cream
Keva Juice
Larry Anders
Las Brisas
Laser Center

(Baseball Only)
Lubbock Avalanche Journal

FY 2009

Client
50 Yard line
Abuelo's Mexican Embassy
Acadmey Sports
ADC Inc.
Aim Bank
Airgas Southwest
Alderson Cad
All-Plastics Molding
American Laser Centers
American State Bank
Anheuser-Busch
Applebee's
ASCO Rentals
Aycock Media Works
Balloons by the Bunch
Baylor Event Management
Barton Pontaic
Bell/Gandy Dairy
Benchmark Business Solutions
Blackmon Mooring
Broadway Bikes
Candy Creations
Brazos Logistics
Cagle Steaks
Campus Design
The Cottages of Lubbock
Carpet Tech
Chick-Fil-A
Chicken Express
City Bank Texas
City Bank Texas
Classics Chev Hummer
Caf? Venture
Caprock Golf Carts
Copy Craft Printers
Covenant Health Systems
Cowamongas
Christakis Burgers
Dee King Trucking
Dickey's BBQ
Dickie Grigg
Dion's
d] Orthorpedics
Dodge
Domino's Pizza
Dorna USA
Double Dave's
Double Zone
Dr. Steven 
Farmers Insurance
Farmland Foods
FedX
Fence Co.
Fina-Alon
First Bank and Trust
First Care
First United Bank
First USA
Freebirds
Garcia's
Gateway At Lubbock
Geico
Golden Corral
Goodloe Carpet Co.
Guns Up Club
Hance Scarbrough Wright WoodIWiesbart
Hastings
Holden Products
Hospitality Services
Hugo Reed Associates
Intergrated Management Inc.
lntersport, Inc.
Jason's Deli
Jerry Pittman

Moe's

Morgan Stanley

MWM Architects, Inc.

Nationwide Insurance

Nationwide Insurance (Website)
Neal Aircraft

Papa John's Pizza

Peoples Bank

Plains Capital Bank

Powers Jewlery, INC. (Credit Card)
Program Sales

Pretzle Maker (2006)

Quick QuacklAnother Attic

Ramar CommunicationsIFox 34
Rhino Sports

Robert Madden Inc.

Rosa's Cafe

Ryan Myers

Sheridan's Frozen Custard

SIRIUS

Sonic (Barkley Evergreen 8. Partners)
Sonic (Barkley Evergreen) Bowl Game
Sonic (Barkley Evergreen) NCCA
South Plains Electric Cooperative
South Plains Mall

SMU Athletics

State Farm Insurance

State Farm Insurance

Stewart Title (Fall)

Stewart Title (Spring)

Orthopaedics

Summit Alliance

Taco Villa (Randy Christian 8. Partners)
Texas Farm Bureau (KJA Comm.)
TX Farm Bureau (KJA Comm) Bowl Gm
Texas Farm Bureau (NCAA Tournament)
Texas Ford Dealers

Texas Peanut Producers Board
Texas Tech Federal Credit Union
Texas Tech Federal Credit Union
Toyota of Plano

TTU-Health Science Center

The Marketing Arm

Brown

Under Armour

Under Armour

United (FB Sign)

United Supermarkets

University Medical Center

UPS (Raider Village)

UPS

U.S. Army Media

Varsity Book Store

Varsity Book Store

Victory Life Baptist Church

West Mark Realtors


(Bowl Game)
Willuams Bailey Law

Xcel Energy

Lubbock Avalanche Journal
Lubbock Heart Hospital
Townhomes
McAIister's Deli

McDonalds (contract not back)
McDougal Companies
McGilligutty's Sports Bar
Manuel's Body Shop

Media Support Group

Melt

Messer-Racz Int. Pain Institute
Mrs. Bairds

MWM Architects, Inc.

Nationwide Insurance

North Dallas Bank

Otto's Granary

Papa John's Pizza

Patterson Drilling

People?s Bank

Plains Capital Bank -Arena Scoreboard
Plains Capital Bank-FB JUMBOTRON
Platinum 

Powers Jewelry, Inc. (Credit Card)
Program Sales

Raiders Pass

Residence Inn

Quick QuacklAnother Attic

RSC Equipment

Ramar Cummunicationleox 34
Raisng Cane

Robert Madden Industries

Rudy's

Roly Poly

Rosa's Cafe

Ryan Myers

Sam's Place

Sam L. Majors

Scott Denistry

Sheridan's Frozen Custard

Sign Pro

Silvas 8: Associates

SIRIUS

Sonic (Barklety, Evergreen 8. Partners)
Southwest Airlines Radio Promo)
Southwest Dairy Farmers
Southwest Dairy Farmers

South Plains Mall

Sports Clips

State Farm

State Farm

Staybridge Suites

Steak Express

Stewart Title

Subway

Summit Alliance

TGI Fridays

Taco Villa (Randy Christian Partners)
Texas Farm Bureau (KJA Comm.)
Texas Ford Dealers

Texas Tech Alumni Association
Texas Tech Campus Life

Texas Tech Federal Credit Union
Texas Tech Health Science Center
Texas Tech Hecklers

Texas Tech Hospitality Services
Texas Tech Housing Residence
Laser Vision

Trinity Church

Brown

UPS

US Army

Under Armour

United Supermarkets

United Supermarkets

University Courtyard Apartments
University Medical Center
Varsity Bookstore

Victory Life Baptist Church
Victory Life Baptist Church

Video Board

Vision Audio

WaIMart

Joe Arrington Cancer Center
Joes Crab Shack

John I. Jones

KAMC TV

Kaleidoscoopes Ice Cream

Larry Anders

Las Brisas

Laser Center

Leftwich Carpet



(Baseball Only)

Lubbock Avalanche Journal
Lubbock Heart Hospital

Luna De Nocha

Townhomes

Marilyn Iffert

MSLC- Tent

McAlister's Deli

McDonalds

McDougaI Companies

Melt

Miller Lite (Great Plains Distributors)
Minnlx Construction

MWM Architects, Inc.
Nationwide insurance

North Dallas Bank

Otto's Granary

Papa John's Pizza

Plains Capital Bank

Platinum Bank

Powers Jewlery, (Credit Card)
Raiders Pass

Rawls Business College
Residence Inn

Richardson Collision Center
Quick QuackIAnother Attic

RSC Equipment

Ramar CommunicationsIFox 34
Randy Moore State Farm

Raisng Cane

Rix Funeral Directors

Rudy's

Rosa's Cafe

Sam's Place

Sam L. Majors

Scott Denistry

368 Engineering

Sheridan's Frozen Custard

Sign Pro

Silvas Associates

SMU Mustang Club

Sonic (Barkley Evergreen Partners) NCCA
Southwest Dairy Farmers
Southwest Regional Hospital
South Plains Mall

Sports Clips

State Farm Insurance

State Farm Insurance-Lubbock
Staybridge Suites

Steak Express

Student Disability Services
Student Affairs Connections Committee
Summit Alliance

TGI Fridays

Taco Villa (Randy Christian 8. Partners)
Texas Farm Bureau (NCAA Tournament)
Texas Ford Dealers

Texas Lottery

Texas Pipiine Awareness

Texas Tech Campus Life

Texas Tech Federal Credit Union
Texas Tech Federal Credit Union
TTU HSC School of Medicine

TX Tech Student Afiairs ConnectionsCommittee
The Booksmith Group

Tri-Star Chemical

TTU-Health Science Center
Texas Tech Hecklers

Texas Tech Hospitality Services
Texas Tech Housing Residence
Brown

UPS

Ward Group Texas Lotto
Watts Yamaha

WestMark Realtors
Whataburger

Willuams 8. Kherkher Law
Xcel Energy

Raider Village

US Army

USMC

United Supermarkets
University Courtyard Apartments
University Medical Center
University Medical Center
U.S. Army Media

Varsity Book Store

Varsity Book Store

Victory Life Baptist Church
Vision Audio

WalMart

Watson State Farm

Watts Yamaha

Wealth Design Group LLC
Wendy's

West Mark Realtors
Westwood One-Radio Rights
Whataburger


Wingstop

Xcel Energy

Raider Village