RED SPORTS PROPERTIES YEAR IN RE VIEW 2014 ANTE- cr-t i-. ~ 4 i4 .... •,.• ..• ~ •• •• •• •• •• • •• .• 4 .... SALES PERFORMANCE/PROGRESS SALES PERFORMANCE SPONSORSHIP SALES SUMMARY • ll-12NetRevenue-increased 10.6% over 10-11 • 12-13 Net Revenue -increased 20.9% over 11-12 YOY % SALES GROWTH • 13-14NetRevenue-increased 15.3% over 12-13 %5% 2il.2% • Total Number of Cash Accounts= 184 (1213 was 219) RENEWAL BUSINESS 20.9% 20% • 151 renewal accounts closed 15% • RRSP retained 69% of our 12-13 clients and 72% of the 12-13 sales 10% • Upsold retained accounts by approximately $1,267,000 • Lost 68 accounts and had total attrition of$ l, l 45,000 5% NEW BUSINESS 0% • 33 new accounts closed • Added $635,000 in revenue from new accounts • Pitched over 65 new companies, totaling over $2, 100,000 09- 10 10-11 11-12 1%-13 13-14 -----------------------------------~ SALES PERFORMANCE/PROGRESS SALES PERFORMANCE PACING TO GOAL • Ryan Lacy- 105.5% of Goal • Ronnie Cherry- 108.0% of Goal • Kyle James - 88.5% of Goal • Rick Leach- 95.6% of Goal • Total Property - 95.8% of Goal NEW BUSINESS • • Ronnie Cherry- $531,000 New Business and Upsell • Kyle James- $377,000 New Business and Upsell • Rick Leach- $642,000 New Business and Upsell • Total Property - $1,902,000 New Business and Upsell (includes $103k of National Sales) Ryan Lacy- $249,000 New Business and Upsell STAFF UPDATE • Rick Leach - GM • Ronnie Cherry - AE - 3rc1 Sales Cycle (3 time goal hitter) • Chris Krainik-AE - hired in Feb 2014 • Zach Daniel - AE - hired in July 2014 ..,.., ..,.., ..,.., .., .....,.., ... .., ...... ...... .. ..... 91111! ~ ...... ...... ... ~... -.....J ,."' ,..... ...... .... ...... ...... ...... ...... ...... ......• ...... .. ~ CORPORATE PARTNERS 2013-2014 2013-2014 NEW ACCOUNTS (over SSOk) KEY ATTRITION (approx. SSlOK) • • • • • • ASCO • .Americot/ NexGen Capital Farm Credit Farmers Insurance - Hftfv bc•~,,.,._ 'fA '{ • TIUHSC Garrison Institute • • TXDOT - ~w. 11,.l'> '(~st it- Case IH 2014-2015 • 0 Gander Mountain Valero NEW BIZ or UPSELLS (over $50k) • Alliance Federal Credit Union • American Campus Communities • • Anheuser Busch ASCO • Benchmark • Butch's Rat Hole Service • Vivid Seats • CHS UPSET LIVES HERE SALES PERFORMANCE/PROGRESS SALES PERFORMANCE PACING TO GOAL • Ryan Lacy- 105.5% of Goal • Ronnie Cherry - 108.0% of Goal • Kyle James - 88.5% of Goal • Rick Leach - 95.6% of Goal • Total Property - 95.8% of Goal NEW BUSINESS • Ryan Lacy- $249,000 New Business and Upsell • Ronnie Cherry- $531,000 New Business and Upsell • Kyle James- $377,000 New Business and Upsell • Rick Leach- $642, 000 New Business and Upsell • Total Property- $1,902,000 New Business and Upsell (includes $103k of National Sales) STAFF UPDATE • Rick Leach - GM • Ronnie Cherry - AE - 3rd Sales Cycle (3 time goal hitter) • Chris Krainik-AE - hired in Feb 2014 • Zach Daniel -AE - hired in July 2014 ..,..., ..., .., MAJOR PARTNERS - 4 ;:~~~YE~ ~ ...... ~ ME RICAN CAMPUS PlainsCapital Bank U1\!1C HEALTH SYSTEM TEXAS FARM BUREAU INSURANCE• M.n'O/ '°"" /ur; ... ... CAR!!!:9N·: ... ...... ...... ...:j ~t) M_M~ I A State Farm™ ll ..,.., ..,... l..IJ. ( ... ... ~ Centennial ... I WIBANK ... ~ ..-! ALDERSON -~ &__ © 0__ United S1.1permar~ets -~ ..................................................................... ..., .., '~ LOOKING AHEAD 2014-2015 • First property to hit our 1415 sales budget (July 2014) • New Anheuser Busch deal that gets us competitive with others in the Big 12 • New 6 figure partners: Alderson, ASCO, City Bank, Davis Smith (up to 20 total) • New radio show set at Ruby Tequilas for football and basketball shows • New field level signage inventory (ASCO) • New stair wrap signage inventory at football (RRC) • New basketball LED stanchion inventory at basketball • New secondary ticket marketplace partnership with Vivid Seats • New USP agreement for football, men's basketball and baseball game programs • Revamped Raider Alley with new concept including alcohol sales for 1415 ..,., ..,.., .., .., 91! .., ell! ...... ...... ..... ........ ...... ell! r- . •,~t,. .,_,..,. 1"' ~ ~ ~ ...... ...... ...... .. ~ ~ ~ 1118 1118 1118 1118 1118 119 119 119 19 19 19 ie ie ie ie ie e ie ·v DISCUSSION ~..':"#~~ /r-y.-J ~· . Topics .. "4r,,.(' " 'f ·6· _,, ~~ i .,., ~r f .,.l ~,r .._s.;c,• OT' . ~ ~~. -~ ,,;> ~ • Start dlscussmg 3n1 Tie TV renewal • Start discussing new 0 partnerslup with ~-t Sidearm Markc~ -oc.WCA ~ Y L£.lhtnCLl>. . . • Contmue to discuss radio & TV talent for all sports • Continue to develop Battle for the Pump Jack rivalry with OSU for 2015 launch • Contmue discussion on a "super" cxtenSJon through 2026 /.o ~t'I . -!1 (,M./ ).L,,.,f ~J ru.-r What do you need from us? , " ,;< , Afll"" • l.\.,l, #' if !>~'" ~~·( 1~ 1 ~J ?>~ - \/;~ ~-~r ... ' c,..> ) -1f.. ,,l>'nv--<' f' Jr., ~'· 'tv.tr"'