FACTS ABOUT FLORIDA’S
TREASURE COAST:
TREASURE COAST, FL

TREASURE 
2000 
COAST TREASURE 
STATS 
COAST 

Total Population  
432,373  
Total Households  
181,358  
Total Retail Sales ($000)   
Total Household Retail Sales   

• Consists of three counties in Florida: Martin, St. Lucie and Indian River
• Part of West Palm Beach-Ft. Pierce Designated Market Area (DMA) –
ranked 42nd largest DMA nationally
• The Treasure Coast market has two of the top four counties in Florida
when ranking personal and investment income per capita
• The number of business establishments has more than doubled over the
past nine years
2009 
% CHANGE 
2014 PROJECTED 
% CHANGE
TREASURE 
2000- 
TREASURE 2009COAST 2009  COAST 2014

550,518  
27%  
222,653  
23%  
$9,121,871   
$36,526   

597,163  
233,221  
$12,089,637  
$49,118  

9%
5%
33%
34%

FACTS ABOUT
TREASURE COAST NEWSPAPERS:
• Treasure Coast Newspapers include the St. Lucie News Tribune,
  The Stuart News and the Indian River Press Journal
• Print Circulation: 109,289 Sunday and 93,811 Daily
• Print/Electronic Circulation: 140,150 Sunday and 124,672 Daily
• Print Readership: 244,844 Sunday and 197,282 Daily
• Print/Electronic Reach: 327,679 All Week
• Treasure Coast Newspapers reaches more Treasure Coast adults than any other
  Treasure Coast media
• 73% of Treasure Coast adults have read a daily/Sunday Treasure Coast Newspaper
  or read TCPalm.com in the past week
• Treasure Coast adults reading Treasure Coast Newspapers are more likely to be affluent, college educated and home owners.
• TCPalm.com ranks #1 among Treasure Coast adults visiting local internet sites monthly – TCPalm.com achieves over 7
million page views and nearly 1 million unique visitors each month
• Treasure Coast Newspapers offers direct mail, e-mail marketing, Search Engine Marketing (SEM), niche and behavioral
targeting solutions in addition to print and website
Source: DemographicsNow, 2009. Claritas 2009, 2009 ABC Audit Report, Scarborough Report 2010 Release 1; Omniture 2009.