TREASURE COAST NEWSPAPERS READERSHIP

 
 
 

TREASURE COAST 
NDM ADULTS 
(18+) 

% TREASURE COAST 
NDM ADULTS 
(18+) 

DEMOGRAPHIC TARGETS   
Treasure Coast Adults NDM* 
450,293  
100%  
Men  
218,703  
49%  
Women  
231,590  
51%  
Age 18 - 34  
112,339  
25%  
Age 35 - 54  
140,210  
31%  
Age 55 +  
197,744  
44%  
HH income Less than $35,000  
120,153  
27%  
HH income $35 - $49,999  
110,414  
25%  
HH income $50,000+  
219,726  
49%  
HH Income $75,000+  
148,118  
33%  
HH Income $100,000+  
82,753  
18%  
Some high school or less  
210,919  
47%  
Some college  
141,053  
31%  
College graduate or more  
98,321  
22%  
White collar  
145,113  
32%  
Blue collar  
82,785  
18%  
Married  
279,671  
62%  
Not Married  
170,622  
38%  
Have children in household  
144,522  
32%  
Own Residence  
368,060  
82%  
Rent Residence  
64,832  
14%  
White non-Hispanic  
352,846  
78%  
Black/African American  
39,035  
9%  
Hispanic  
52,387  
12%  
CONSUMER CATEGORIES   
Adult Continuing Ed. past year  
42,258  
9%  
Shopped Appliance Store past yr  
137,473  
31%  
Plans to Buy Vehicle in next year  
77,333  
17%  
Auto Repair Work past year  
391,236  
87%  
Shopped Auto Product Store past yr  
331,756  
74%  
Use Wireless/Cell Phone  
381,378  
85%  
Shopped Clothing Store past 3 mo  
370,817  
82%  
Shopped Audio/Video Store past yr  
256,771  
57%  
Bought at Drug Store past month  
392,197  
87%  
Have Any Investments  
259,823  
58%  
Home Improvements in past year  
243,284  
54%  
Shopped Furniture Store past year  
173,391  
39%  
Received Medical Services pst 3 yrs  
345,659  
77%  
Saw a Movie in past 3 months  
248,100  
55%  
Visited any Restaurant past month  
422,052  
94%  
Shopped Sporting Store pst 3 months  
179,062  
40%  
Airline Travel past year  
242,510  
54%  
Rented a Car past year  
153,691  
34%  
Hotel/Motel Stay past year  
153,691  
34%  

NEWSPAPER 
OR WEB SITE 
AVERAGE WEEK 

NEWSPAPER 
FIVE 
WEEKDAYS 

% OF ADULT REACH
73%  
60%  
73%  
59%  
72%  
61%  
61%  
46%  
73%  
54%  
80%  
73%  
69%  
58%  
70%  
61%  
76%  
62%  
75%  
58%  
76%  
58%  
67% 
56%  
80%  
66%  
76%  
61%  
75%  
59%  
68%  
52%  
75%  
62%  
69%  
58%  
64%  
51%  
76%  
63%  
57%  
48%  
78%  
64%  
65%  
58%  
50%  
41%  
% OF ADULT REACH
70%  
49%  
71%  
59%  
67%  
55%  
73%  
60%  
73%  
59%  
72%  
59%  
72%  
60%  
72%  
59%  
74%  
61%  
77%  
64%  
75%  
61%  
71%  
60%  
75%  
62%  
72%  
58%  
73%  
61%  
76%  
59%  
74%  
59%  
69%  
59%  
69%  
59%  

NEWSPAPER
FOUR
SUNDAYS

70%
71%
69%
59%
68%
77%
63%
71%
73%
71%
70%
61%
80%
74%
71%
61%
70%
69%
61%
72%
61%
75%
65%
41%
61%
65%
68%
71%
71%
70%
69%
69%
71%
72%
69%
68%
71%
69%
71%
70%
68%
68%
68%

Source: Scarborough Report 2010 Release 1. *Newspaper Designated Market