Admission
All guests entering Gerald J. Ford Stadium, regardless of age, must have a valid event ticket or
credential to gain admission. Ford Stadium has a no re-entry policy. Exceptions will be handled
on a case by case basis at Guest Services, located at section 117 (Gate 5).
Fans entering Ford Stadium are subject to bag checks and wanding before entering the
stadium. Please see “Security and Safety” for prohibited items and bag policy.
ADA Services
ADA seating is located at the top row of the lower level. ADA parking spaces are located in each
of our cash and credential lots. ADA drop off at Gate 2 of Ford Stadium is permitted. Golf
shuttles can be arranged by asking the nearest parking attendant or calling (214)768-1111.
ATM
One ATM is located outside the stadium at the Main Ticket Office. Inside the stadium, the ATM
is located at section 119.
Alcohol Policy
Guests of Gerald J. Ford Stadium must be 21 years or older to purchase/consume alcoholic
beverages. Fans are limited to two (2) drinks per transaction. All guests purchasing alcohol
must provide a government issued ID. Alcohol sales will cease at the end of the 3rd quarter. No
alcohol is allowed to be brought in or taken from Gerald J. Ford Stadium.
Banners and Signs
Banners and signs may be displayed, but cannot be on poles or hung/posted inside the
stadium. Signs may be removed if they are offensive or if they violate the SMU or American
Athletic Conference sportsmanship policy.
Concessions
Concessions open 90 minutes before kickoff. All concession stands accept cash and credit
card.
Fan Behavior
SMU promotes good sportsmanship and a safe environment for all fans. In order to keep SMU
football games enjoyable, we ask that you respect others at all times. If a ticket holder’s conduct
endangers or disrupts players, coaches, officials or fans, the SMU Athletic Department reserves
the right to remove the ticket holder from the premises.
First Aid
First Aid is located at section 114 on the concourse. Roving personnel are on site two hours
before kickoff. In the event of a medical emergency, please notify the nearest stadium security
personnel.
Guest Assist
Fans are encouraged to text any issues at the stadium by texting (214)510-7010. Standard text
messaging rates may apply.

 Guest Services
Guest services is located at section 117 (Gate 5) inside of Gerald J. Ford Stadium. Guest
Services can provide stadium information and handle lost and found.
Following the game, lost and found is turned over to SMU PD. Please go to www.smu.edu/pd
and click on “SMU Police Resources/Lost Property Form.” Fill out all information on your lost
article and SMU will contact you if the item has been found or turned in.
Media
All media passes will be picked up at the main ticket office at the northwest corner of Ford
Stadium. Entry to the press box will be through Gate 2.
Merchandise
SMU merchandise is available for purchase inside the concourse at section 118. A larger variety
of SMU gear is available at the Barnes & Noble located in the shopping center to the southeast
of Ford Stadium.
Parking
Game day parking can be purchased for the season through SMU Athletic Ticketing. For more
information, please visit smumustangs.com.
Lots C-G ………………………………………………………………………………………Credential
Lots A-B, L-V ……………………………………………………….……………………………….Cash
East Campus and Dart …………………………………………………………………………….Free
Restrooms
Restrooms are located throughout Ford Stadium along the concourse. Family restrooms are
located near sections 109 and 125.
Security and Safety
The following items are prohibited from entering Gerald J. Ford Stadium:
- Purses
- Coolers
- Briefcases
- Backpacks
- Computer and Camera Bags
- Cinch Bags
- Diaper Bags
- Fanny Packs
- Luggage of any kind
- Seat cushions that have zippers, pockets, or compartments
- Outside food or drink (one sealed bottle of water permitted)
- Umbrellas
- Laser pointers
- Noise makers
- Footballs or throwing objects
- Radios (except pocket size with headsets
- Animals (except those assisting disabled guests)
- Firearms, weapons, or knives of any kind

 All bags must be clear plastic, vinyl or PVC and may not exceed 12 x 6 x 12 inches. Bags may
be one-gallon clear plastic freezer bags. Small clutch bags, approximately the size of a hand,
will be permitted.
Uniformed security and police officers are stationed throughout the stadium. In case of an
emergency, instructions will be communicated via the public address system and video board.
Shuttle Services
Shuttle buses will pick up guest on the east side of Central Expressway from SMU Boulevard to
Binkley Avenue. Shuttles will drop off at Moody Coliseum, along Binkley Avenue.
Smoking
Smoking is not permitted inside of Gerald J. Ford Stadium, including seating areas or
restrooms. Smoking is permitted in the south end zone.
Strollers
Umbrella strollers that collapse can be placed under a guest seas. Larger strollers must be
checked at Guest Services (section 117, Gate 5).
Will Call
Will Call is located at the main ticket window at the northwest corner of Ford Stadium. SMU
player guest is located at the Gate 1 satellite office. Visiting player guest is located at Gate 7.
*If you have suggestions, questions, or comments, please email athleticsgameday@smu.edu*