Mitchell Ma?a

 

 

 


From: Phil Wowak 
Sent: Tuesday, April 22, 2014 8:33 PM
To: phil.mwak@gmail.com
Subject: Fwd: Yardarm Sacramento Meeting Notes

Sent ?om Phil?s iPad Begin forwarded message: From: Bob Stewart

Date: April 22, 2014 at 1:13:59 PM PDT
To: 

<zach. Phil Wowak
Cc: ?Sean SmithI
Subject: Yardarm Sticramentc Meeting Notes

Please see my personal notes below from yesterday?s meeting. Again, thank you, Phil and Zach, for facilitating
these discussionsli Bob From: Bob Stewart [mailto:bstewart ardarmtechcomi Sent: Tuesday, April 22, 2014

1:06 PM To: 'Jim Schaff; phammond@yardarmtech. David
Glowacki Co:
.0 u.

Subject: Yardarm Sacramento Meeting
Notes A series of three l-hcur sessions were held in Sacramento on April 21, 2014 at the of?ces of Warner 
Pank, hosted by Nick Warner. Warner Pank is perhaps the largest and most in?uential lobbyist at the state
legislative level in California. Their many clients include unions associated with the public sector and law
enforcement. Three members of Warner Plank participated in the meetings. The purpose of the meetings was
for Yardarm Technologies to meet with key in?uencers and consultants in the law enforcement ?eld to discuss
how Yardarm?s Sensor technology should best be positioned in messaging to law enforcement. Attendees ?'om
Yardarm included Bob Stewart and Jim Schaff; as well as Yardarm advisers Phil Wowak, Santa Cruz County
Sheriff, and Zach Friend, Chair, Santa Cruz County Board of Supervisors (16 years with FBI). In each of the
sessions, Yardarm presented its technology with a live demonstration which included a ?rearm (air gun) un-
holstering, movement, ?ring, and re?holstering, with the sequence of events presented live usmngotorola
Solutions IDP to a PC screen as well as to a smartphone visual gee-map. The participants in each meeting had a
right wing political perspective. The 1st meeting was with Sheriff John McGinness (retired), syndicated radio
talk show host and strategic advisor on state law enforcement matters. A key point he made was that the police
unions will agree to the introduction of Yardarm as long as it is seen from a law enforcement of?cer personal
safety perspective. The unions may want to negotiate in a bargaining session for its introduction, but the safety
bene?t factor will sway positive adoption. They will like the technology bene?t. He suggested that only the
?ring event be tracked initially, and not the un-holstering. This will speed acceptance. Also, unions will want
assurance that the technology will not be used for command centers to track officer whereabouts in general, but
instead solely be used for mission critical event awareness. The 2nd meeting was with Aaron Read, representing
PORAC (Police O?cers Research Association of California) and the CA Association of Highway Patrolman.
Aaron suggested that the right ?rst adopter should be secured, and the rest would follow. He suggested the CA
Highway Patrol, as they would clearly see the bene?t and they were forwarding thinking in embracing new
technology. He cautioned that some police chiefs might wish to require that any concealed weapons within their
jurisdiction be required to have the Yardarm technology for law enforcement tracking purposes, and that the
NRA and others would then oppose. Yardarm responded that the company would not allow deployment for
such consumer use purposes where law enforcement would be perceived as ?big brother?. Aaron loved the
Yardarm technology. At the close of the session, he asked if there was any pei?sonal investment opportunity.
The 3rd meeting was with Rob Stutzrnan, a public relations expert with state law enforcement connections. His
key point was that Yardarm needs to be proactive in presenting the Yardarm solution to key stakeholders such
as law enforcement union leadership. Educating the end user in advance of po lice chief adoption will cause the
product?s acceptance to be secured. It will be a ?want? for the safety factor rather than reactiver and negatively
perceived as some new management oversight tool. Rob also advised that Yardarm present its technology to

1

NRA leadership so that they are aware in advance of its law enforcement marketplace introduction. His advice
was to neutralize the NRA with advance notice and appropriate positioning, and they would then not oppose.
Rob also stated that he personally loved the application and said that it would be seen positively as an inevitable
next step in high tech technology. Each of the participants expressed support of Yardarm?s business intentions

and asked to stay involved in helping in any way they can in supporting ?iture commercial product introduction
to law enforcement.