PROPOSITION F DEBRIEF - NOVEMBER 2015 No on Proposition F: A People-to-People Movement Airbnb is a people-to-people platform and a lifeline for people who need supplemental income. PROPOSITION F DEBRIEF - NOVEMBER 2015 PROPOSITION F DEBRIEF - NOVEMBER 2015 Airbnb democratizes travel and is comprised of people from more than 191 countries, many of whom never thought they could afford to explore the world. And it is a community made up of people who are good neighbors in cities worldwide. PROPOSITION F DEBRIEF - NOVEMBER 2015 PROPOSITION F DEBRIEF - NOVEMBER 2015 The Airbnb Community in San Francisco 1. THE AIRBNB COMMUNITY IN SF: THE PEOPLE-TO-PEOPLE VOTING BLOC 21 90%+ YEARS LIVED IN SAN FRANCISCO OF HOSTS SHARE THEIR PRIMARY RESIDENCE 75%+ DEPEND ON AIRBNB TO ANNUAL EARNINGS FROM STAY IN THEIR HOME HOME SHARING PROPOSITION F DEBRIEF - NOVEMBER 2015 Today, the Airbnb Community is 17 Percent of San Francisco AIRBNB HOSTS 6,000 + AIRBNB GUESTS 132,400 AIRBNB COMMUNITY 138,400 (Or, 17% of San Franciscans) $11k Let’s put that in perspective. 364,000 2012 SAN FRANCISCO VOTER TURNOUT — REELECT OBAMA 42,000 REGISTERED REPUBLICANS 45,000 TECH EMPLOYEES 138,000 AIRBNB HOSTS AND USERS IN SAN FRANCISCO 133,000 2015 SAN FRANCISCO VOTER TURNOUT PROPOSITION F DEBRIEF - NOVEMBER 2015 Airbnb hosts in every Supervisorial District PROPOSITION F DEBRIEF - NOVEMBER 2015 From Day One, We Knew Our Community Was Active, Engaged and Supported Home Sharing JULY 2015 POLLING ON PROP. F AMONG AIRBNB USERS 56% 35% OPPOSE SUPPORT +21% 4 2. THE POLITICAL POWER OF THE PEOPLETO-PEOPLE NETWORK PROPOSITION F DEBRIEF - NOVEMBER 2015 AIRBNB-LED EFFORTS FOCUSED ON HIGHLIGHTING, ORGANIZING AND MOBILIZING OUR COMMUNITY SF-11: HOSTS REPRESENTING EVERY SUPERVISORIAL DISTRICT PROPOSITION F DEBRIEF - NOVEMBER 2015 AIRBNB-LED EFFORTS FOCUSED ON HIGHLIGHTING, ORGANIZING AND MOBILIZING OUR COMMUNITY SF-11: HOSTS REPRESENTING EVERY SUPERVISORIAL DISTRICT SMALL BIZ: MORE THAN 2000 SMALL BUSINESS SUPPORTERS PROPOSITION F DEBRIEF - NOVEMBER 2015 PROPOSITION F DEBRIEF - NOVEMBER 2015 AIRBNB-LED EFFORTS FOCUSED ON HIGHLIGHTING, ORGANIZING AND MOBILIZING OUR COMMUNITY SF-11: HOSTS REPRESENTING EVERY SUPERVISORIAL DISTRICT SMALL BIZ: MORE THAN 2000 SMALL BUSINESS SUPPORTERS IN-PRODUCT: MESSAGING ACROSS HOST AND GUEST PORTALS ON PLATFORM PROPOSITION F DEBRIEF - NOVEMBER 2015 PROPOSITION F DEBRIEF - NOVEMBER 2015 Strength in the Field — On the Doors and on the Phones With a Focus on Members of the Airbnb Community Knocked on 285,000 doors Knocked 63,000 doors during GOTV alone Dialed more than 285,000 San Francisco voters Almost 2,000 volunteer shifts completed In total, the No on F Campaign held 105,000+ conversations with San Francisco voters PROPOSITION F DEBRIEF - NOVEMBER 2015 HOST-LED EFFORTS INCLUDED SELF-ORGANIZING, DIRECT ADVOCACY, AND MEDIA OUTREACH COMMUNITY-LED ORGANIZING EFFORTS CLUBS: HOME SHARERS OF SF + DEMOCRATIC CLUB v HOST-LED EFFORTS INCLUDED SELF-ORGANIZING, DIRECT ADVOCACY, AND MEDIA OUTREACH CLUBS: HOME SHARERS OF SF + DEMOCRATIC CLUB DIGITAL MEDIA: NO ON F WEBSITE, TWITTER AND FACEBOOK PRESENCE v PROPOSITION F DEBRIEF - NOVEMBER 2015 HOST-LED EFFORTS INCLUDED SELF-ORGANIZING, DIRECT ADVOCACY, AND MEDIA OUTREACH CLUBS: HOME SHARERS OF SF + DEMOCRATIC CLUB DIGITAL MEDIA: NO ON F WEBSITE, TWITTER AND FACEBOOK PRESENCE TRADITIONAL MEDIA: LETTERS TO THE EDITOR, MEDIUM POST, ETC v HOST-LED EFFORTS INCLUDED SELF-ORGANIZING, DIRECT ADVOCACY, AND MEDIA OUTREACH COMMUNITY-LED ORGANIZING EFFORTS CLUBS: HOME SHARERS OF SF + DEMOCRATIC CLUB DIGITAL MEDIA: NO ON F WEBSITE, TWITTER AND FACEBOOK PRESENCE TRADITIONAL MEDIA: LETTERS TO THE EDITOR, MEDIUM POST, ETC DIRECT PRESS OUTREACH: PITCHING STORIES DIRECTLY TO REPORTERS v To Date, This Post Has Been Viewed 175,000+ Times PROPOSITION F DEBRIEF - NOVEMBER 2015 PROPOSITION F DEBRIEF - NOVEMBER 2015 Airbnb Hosts Wrote Dozens of Letters to the Editors Airbnb Hosts Bruce Bennett and Cathryn Blum PROPOSITION F DEBRIEF - NOVEMBER 2015 4. THE SF LESSON: A GLOBAL PEOPLE-TOPEOPLE VOTING BLOC PROPOSITION F DEBRIEF - NOVEMBER 2015 34,000 191 COUNTRIES ONE GOAL: CITIES 60+ BELONG 1.75 MILLION MILLION ANYWHERE GUESTS LISTINGS Places around the world are embracing home sharing: France London Amsterdam Portugal Hamburg Milan Flanders (Belgium) Frankfurt Denmark Philadelphia Rhode Island Malibu Nashville San Jose Auburn, California Grand Rapids Paris Amsterdam San Francisco Portland Chicago Malibu North Carolina Oakland Oregon Palo Alto Philadelphia Phoenix Rhode Island San Diego San Jose Washington D.C. Washington State And Airbnb is working with governments to help our community pay hotel taxes PROPOSITION F DEBRIEF - NOVEMBER 2015 Similar to San Francisco, this community is primarily middle class families who care deeply about home sharing. Paris Amsterdam San Francisco Portland Chicago Malibu North Carolina Oakland Oregon Palo Alto Philadelphia Phoenix Rhode Island San Diego San Jose PROPOSITION F DEBRIEF - NOVEMBER 2015 PROPOSITION F DEBRIEF - NOVEMBER 2015 The Airbnb Community Nationally The Airbnb Community Nationally 50% 19 58% 14% 77% 62% 16% OF HOSTS EARN LESS THAN MEDIAN INCOME YEARS LIVED IN CURRENT HOMETOWN DEPEND ON AIRBNB TO STAY IN HOME RAISE FOR TYPICAL FAMILY OF HOSTS SHARE THE HOME THEY LIVE IN OF HOST HOUSEHOLDS ARE FAMILIES OF HOSTS ARE UNION HOUSEHOLDS/FAMILIES PROPOSITION F DEBRIEF - NOVEMBER 2015 PROPOSITION F DEBRIEF - NOVEMBER 2015 Strength in Numbers: Airbnb Community a Formidable Force in Cities Across the United States The Airbnb Community is a Formidable Constituency — and Growing AIRBNB USERS IN THE UNITED STATES 2013: Hosts + Guests 2015: Hosts + Guests Population (2015) Strength of Community San Francisco 56,773 138,238 837,442 17.0% Seattle 23,012 77,203 652,405 11.8% Washington, D.C. 17,917 71,044 658,893 10.7% Miami 6,577 22,897 417,650 5.5% Denver 7,362 32,866 649,495 5.1% 978,000 (2013) +312% NRA MEMBERS IN THE UNITED STATES (2015) SIERRA CLUB MEMBERS IN THE UNITED STATES 5.1m 2.4m TEACHERS IN THE NATIONAL EDUCATION ASSOCIATION HUMAN RIGHTS CAMPAIGN MEMBERS 2.9m PROPOSITION F DEBRIEF - NOVEMBER 2015 4,031,000 1.5m PROPOSITION F DEBRIEF - NOVEMBER 2015 Voters Oppose Legislation that Would Restrict Home Sharing in Their City Voters in communities across the country support Airbnb according to a recent poll** **CONDUCTED BY DAVID BINDER RESEARCH FROM 10/17-30 IN 8 CITIES GLOBALLY. N=3200. Support Oppose Net Difference Seattle Q. Some cities have proposed Los Angeles legislation that would restrict middle class families’ right to use San Francisco* Airbnb to rent out their own New York home on a short-term basis. Washington, DC Would you support this type of legislation in (city)? Denver 32% 58% +26 37% 49% +12 45% 55% +10 33% 52% +19 24% 57% +33 25% 61% +36 Millenials 31% 59% +28 Overall 33% 53% +20 *Based on November 3, 2015 election results PROPOSITION F DEBRIEF - NOVEMBER 2015 PROPOSITION F DEBRIEF - NOVEMBER 2015 When Undecided Voters in San Francisco Heard Our Message, They Broke in Our Favor Voters are More Likely to Oppose Politicians Who Don’t Support Home Sharing POLLING DATE Oct. 18-21 Oct. 25-28 YES 36% 36% NO UNDECIDED 49% 15% 55% 9% Seattle NET YES -13 -19 Q. If an elected official Los Angeles supported restricting middle San Francisco class families’ right to use Airbnb to rent out their own New York home on a short-term basis, Washington, DC would you be more likely to support them or more likely to Denver oppose them? Millenials Overall Support Oppose Net Difference 28% 44% +16 +15 27% 42% 36% 32% -4 29% 34% +5 20% 42% +22 17% 48% +31 26% 47% +21 26% 40% +14 PROPOSITION F DEBRIEF - NOVEMBER 2015 PROPOSITION F DEBRIEF - NOVEMBER 2015 Voters — Especially Airbnb Users — Likely to Take Action to Fight Legislation Restricting Home Sharing THE PEOPLE -TO-PEOPLE VOTING BLOC IS GROWING Q. And if there were legislation that would restrict middle class families’ right to use Airbnb to rent out their own home on a short-term basis, how likely would you be to take action on the issue by doing something like signing a petition or contacting an elected official? Overall Airbnb Users 70% Seattle 56% Los Angeles 47% 74% San Francisco 48% 60% New York 44% 74% Washington, DC 34% 68% Denver 43% 73% Millenials 50% — Overall 45% — 1. Millennials overwhelming support Airbnb — and this demographic continues to grow 2. Airbnb has a strong base of support in cities — and that base will only continue to grow 3. Voters begin favorably inclined to the platform; when undecideds learn more, they support us 4. People who care about this issue vote and support candidates who support Airbnb PROPOSITION F DEBRIEF - NOVEMBER 2015 PROPOSITION F DEBRIEF - NOVEMBER 2015 5. NEXT: 100 CLUBS HISTORIC CHANGES IN CITIES PROPOSITION F DEBRIEF - NOVEMBER 2015 PROPOSITION F DEBRIEF - NOVEMBER 2015 Historic Changes in Cities Historic Changes in Cities CITIES 1.0 CITIES 1.0 CITIES 2.0 Cities as villages, or groups of villages, clustered together as centers of trade, security and military sites Cities as villages, or groups of villages, clustered together as centers of trade, security and military sites Cities as industrial centers where large populations of working people lived and worked, and where communities were divided by various socio-economic factors PROPOSITION F DEBRIEF - NOVEMBER 2015 PROPOSITION F DEBRIEF - NOVEMBER 2015 Historic Changes in Cities CITIES 1.0 CITIES 2.0 CITIES 3.0 Cities as villages, or groups of villages, clustered together as centers of trade, security and military sites Cities as industrial centers where large populations of working people lived and worked, and where communities were divided by various socio-economic factors Cities as centers of creativity, artists, etc. with young people and families returning and leading the great inversion, where cities are returning to a village or collection of villages WITH ECONOMIC & RELATED SOCIETAL CHANGES, MOVEMENTS APPEARED PROPOSITION F DEBRIEF - NOVEMBER 2015 PROPOSITION F DEBRIEF - NOVEMBER 2015 Economic and Social Change Driving Economic Movements Economic and Social Change Driving Economic Movements Guilds Guilds formed as organizations to represent the shared economic interests of Artists and Tradesmen as society formed in Villages Guilds Guilds formed as organizations to represent the shared economic interests of Artists and Tradesmen as society formed in Villages Political Parties Political parties grew out of broader fights for political power around differing economic models PROPOSITION F DEBRIEF - NOVEMBER 2015 PROPOSITION F DEBRIEF - NOVEMBER 2015 Economic and Social Change Driving Economic Movements Guilds Guilds formed as organizations to represent the shared economic interests of Artists and Tradesmen as society formed in Villages Political Parties Political parties grew out of broader fights for political power around differing economic models Labor Unions 100 CLUBS IN 2016 Labor unions developed to represent the shared interest of workers in response to industrialization PROPOSITION F DEBRIEF - NOVEMBER 2015 Home Sharing Clubs: Bringing Together the Voices of Middle Class Families Sharing the Home in Which they Live PROPOSITION F DEBRIEF - NOVEMBER 2015 And This is Already Happening in Cities Around the World PROPOSITION F DEBRIEF - NOVEMBER 2015 PROPOSITION F DEBRIEF - NOVEMBER 2015 We Will Build on Momentum by Continuing to Work With Our Community 1. Give our community access to the finest grassroots organizing training, tools and support. 2. Provide dedicated Airbnb staff to provide information, support and a hotline to our Headquarters. 3. Give our community the freedom to advocate for what works for them. We will help them establish these organizations, but clubs will be independent. PROPOSITION F DEBRIEF - NOVEMBER 2015 Creating Organizing Centers to Lead the Fight Advocacy Mobilization Social Clubs Best Practices PROPOSITION F DEBRIEF - NOVEMBER 2015 And We Will Develop the Tools Necessary for our Community Digital Platform Organizing Staff Create External Org. 100 CLUBS Host Advisors IN 2016 Education No on Proposition F: A People-to-People Movement