There is a Revolutionary new television network launching in 2015 to drive an important social responsibility
message using a national platform to reach the masses. It will address the need for education, information
and safety regarding firearms commerce in America while responsibly offering extraordinary access to purchasing the most diverse representation of firearms in the world.

The Social Responsibility Network Presents GunTV
This 24 hour live shopping network brings to life a vast array of firearms and related consumer goods in a
ground breaking format that inextricably fuses the social responsibility message with the traditional shopping
channel format to create an unprecedented Direct Response Television experience. More information. More
education. Better access. It’s the most exciting firearms commerce ecosystem in America today.

HOW IT
WORKS
SPORTS SOUTH
Sports South is the exclusive fulfillment
partner for GunTV for firearms, and the
non-exclusive fulfillment partner for all
other products featured on the GunTV
live television shopping channel. Sports
South will handle all order processing
and fulfillment and is coordinating participation in the GunTV platform from
its vast dealer network.

DEALER NETWORK
Sports South’s established and trusted
dealer network will handle final retail
sale for firearms sold on GunTV. Dealers will collect the full retail value of the
firearms sold through GunTV and be
billed at their normal customer pricing
by Sports South. The transaction structure is not a drop shipment for a third
party transfer fee.

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MANUFACTURER
Manufacturers opt in to participate in the
GunTV platform and select product(s) for
the GunTV promotion. Prior to the promotion, the retail price is set and a volume commitment is made by the manufacturer to be
shipped to Sports South. Product sold in the
GunTV promotion is billed to Sports South
by the manufacturer at distributor pricing.

GUNTV
GunTV takes orders for products featured
on the live television shopping channel
through inbound call center operations and
an e-commerce website by selecting pre-approved Sports South dealers based upon the
consumer’s zip code. Sports South ships the
product to the selected dealer for in-store
pick up by the consumer.

CONSUMER
The GunTV live television shopping channel
will reach potentially 34 million subscribers of satellite television. Dynamic hosts
and visually stunning sets bring to life for
consumers broadcast segments as diversified as women’s concealed weapons apparel,
and generational grandfather, father, son big
game hunting and camping just to name a
few. From a commerce and network point of
view, the ease and convenience of purchasing firearms will be as simple as consumers
calling a toll free number, and placing their
order for in-store pick-up at a Sports South
established and recognized local dealer.

Our industry has been blessed with a unique surge in new shooting sports participants in
the past several years. The challenge, and opportunity, we face as industry players is to
continue the momentum by reaching new consumers and keeping them engaged and excited about our products. GunTV is an exciting new platform designed to accomplish just that.
- TRIPPER DICKSON
President, Sports South LLC

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