SELLING Hallo CCH THE ULTIMATE HALLOWEEN RESOURCE 4- lm L. ri A 'Q-qi>>-ififi 47) -mfg -A -f A /f A 2/wwf --L _f f* A LL 2 fflTHE NIGHTMARE ZONE COVERING THE HAUNT INDUSTRY 7 . I ADVERTISIIQG RATES gr ED RIAL CALENDAR INDUsTRy's kEy BUyERs Selling Halloween - now in its 22nd year - is the ONLY trade magazine devoted to the $6.2 BILLION HALLOWEEN INDUSTRY. Retailer Buyers Party Stores.....................................3,000 Card/Gift Stores .............................2,000 Discount/Variety Mass Merchandise Stores ........................1,800 Grocery Stores ...............................1,700 Garden Centers ...............................1,300 Year-Round Costume Shops/ Halloween Stores ...........................1,200 s elling Halloween is the only industry resource completely devoted to providing readers with valuable insight into the ever-changing Halloween industry. The Halloween marketplace enjoyed a nearly billion dollar growth in 2010 which is expected to continue. Selling Halloween is a comprehensive publication that targets key Halloween buyers in a complex marketplace that includes Halloween stores, party stores, mass marketers, costume shops, drugstores, lingerie boutiques, Internet retailers and haunt owners/operators. Drugstores .......................................1,200 Haunted Houses .................................600 Hardware Stores.................................600 Department Stores ............................500 Home D?cor Stores ............................500 Internet Retailers ................................500 Lingerie/Adult Novelty Stores. ..........350 Toy Stores ..........................................300 Mail Order Catalogs ...........................200 STAY IN THE KNOW o Selling Halloween focuses on providing 16,450 retailers with the up-to-date information they need to strengthen their position in an increasingly competitive and trend-driven business. o Selling Halloween delivers the latest insider information on costume fashions, new products, licensing news, style trends and industry updates that will drive the business in the upcoming Halloween season. o Selling Halloween targets the full spectrum of buyers and includes all the information needed to start the buying season. Year-Round Christmas Stores ...........200 TOTAL ....................................16,450 Event Planners....................................200 PLUS TRADE SHOW DISTRIBUTION Halloween Industry Association Show New York City - Dec. 5-10, 2011 ......500 Halloween & Party Expo Houston - Jan. 28-31, 2012 ............1,500 REACH THOUSANDS OF QUALIFIED BUYERS o Selling Halloween will be distributed to all of the industry's shows, starting with the earliest markets in December and continuing throughout the year. o Selling Halloween is of particular interest to volume buyers, who begin filling their open-to-buy almost a year before Halloween. o The Selling Halloween Directory features manufacturers, importers and their products. It is available both in print and online at www.sellinghalloween.com. Toy Fair New York - Feb. 12-15, 2012 .............800 Int'l Halloween, Costume & Party Show / Halloween & Attractions Show NEW! NIGHTMARE ZONE Devoted to the HAUNT Industry! This section will cover the diverse needs of this sector of the business with product and technology updates and profiles on the key players in the marketplace. St. Louis - Mar. 8-12, 2012 .............1,000 Las Vegas Int'l Lingerie Show / Las Vegas Halloween Show Las Vegas - Mar. 26-28, 2012 ............300 CIRCUlATION connecting you to the EDITORIAl CAlENDAR NIGHTMARE ZONE: INSIDE THE HAUNT INDUSTRY Gore and mayhem reign in the haunt sector and Selling Halloween will delve into all the bone-chilling must-haves in our December issue. From profiles of the big names in the haunt industry to product features, the full spectrum of scares will be covered in order to help haunted house owners make stronger scare-fests than ever before. Reach the top American and Canadian haunt operators through Selling Halloween's Nightmare Zone. The Nightmare Zone will launch a Special Supplement completely devoted to the thriving haunt industry in March of 2012. This haunt-centric publication will be distributed at the Transworld Halloween & Attractions Show plus the Canadian Haunted Attractions, Halloween, Horror & Paranormal Conference and reach all the key buyers in the U.S. and Canadian haunted attraction markets. Pets' Costumes Take a walk on the wild side as four-legged critters get into the Halloween spirit. NOW MONTHLY -- SELLING HALLOWEEN INSIGHT Selling Halloween INSIGHT is the publication's e-newsletter. This cyber bulletin provides the latest in industry news, show developments, recent events, trends, business news and offers Product Showcase ads (see page 4 for description). Selling Halloween INSIGHT offers vendors, marketers and suppliers an extremely effective online approach for increasing both brand recognition and lead generation throughout the year. Adult Costumes (Men & Women) A report on what ladies and gents will be clamoring for in Halloween styles, plus a focus on plus size and sexy costumes. Accessories The accessories market continues to drive add-on sales. E-BLASTS AVAILABLE Selling Halloween will deliver your promotional message via e-mail communication to thousands of opt-in Halloween buyers. Great option for pre-show promotions, line launches and/or other special programs. Call for details. Licensed Looks From the biggest blockbusters to retro characters, all the hot names in the licensed looks business for 2012 will be covered. About Face: Makeup From simple face painting kits to extreme latex full body incarnations, the makeup industry is going full throttle. Young Adults The inside scoop on what will be hot in the tween and teen seasonal market. Party Goods Coverage of the latest designs and trends in balloons, audio/music technology, decorations and paper goods. 2012 SUPPLIER & PRODUCT DIRECTORY December's issue of Selling Halloween includes the Selling Halloween Directory, a desktop reference guide to industry suppliers and products. Buyers keep the latest edition of the Selling Halloween Directory at the ready as they begin their buying and continue to consult it throughout the year as they fill in their open-to-buy in all Halloween categories. The Directory will also be available online at www.sellinghalloween.com. Make sure your company is listed in both the print and online versions. Children's Costumes Don't leave out the little ones - as more parents are spending big bucks on dressing up the tiniest tykes. Gifts/Home D?cor Categories include lawn d?cor, lights, flags, candles, tableware, stationery, figurines and novelties. Babies' Costumes The infant sector is growing as parents are willing to spend on dressing up newborns. The Selling Halloween Directory Included in the December issue as well as online. Departments: Store Profile o Calendar o Business News o Global Marketplace o Updates on Importing/Testing Laws o Licensing News o Updates from Halloween Associations o Product Showcase o Store Pulse o Pop-up Profile o Getting Spooky With... EDITORIAL SUBMISSIONS Submissions must be received by: October 7 (Dec. 2011) Images must be provided in high-res digital format via e-mail or on PC or MAC compatible disk. SEND TO: Dorothy Creamer, Editor, Selling Halloween 4 Middlebury Blvd., Randolph, NJ 07869 Phone: 973/607-1364 E-mail: SH@edgellmail.com NEW Top 200 Buyer Mailing This September, get your promotion piece into the hands of volume buyers of Halloween goods. Join this Selling Halloween Mailing for an investment of $600. RATEs & spECIFICATIONs ISSUE DATE: DECEMBER 2011 AD CLOSING: OCTOBER 21 MATERIALS DUE: OCTOBER 28 sEllING HAllOwEEN ONlINE pRODUCTs & RATEs Advertising on Sellinghalloween.com: o 728 x 90 Leaderboard Ad (top of site) $300/month (three rotations available) Selling Halloween INSIGHT - E-newsletter: o 728 x 90 Leaderboard Ad (top of newsletter) - $500 o 336 x 280 IMU ad (right hand side of site) $400/month (one rotation available) o 728 x 90 Leaderboard Ad (bottom of newsletter) - $350 o 336 x 280 IMU Ad (right column) - $600 RATES INCLUDE COLOR GROSS Size Unit 1x Spread ..........................................................................................$8,400 1 page ...........................................................................................$5,450 2/3 page .......................................................................................$4,575 1/2 page .......................................................................................$3,900 1/3 page .......................................................................................$3,100 1/4 page .......................................................................................$2,650 1/6 page .......................................................................................$2,275 Marketplace (net) .............................................................................$760 Gallery (net) .....................................................................................$475 (See the terms and conditions found at http://www.edgellcommunications.com/terms.html) Custom-Made E-blasts: 3800 opt-in Halloween Buyers - $600 Product Showcase Ads: Provide a 70 x 70 pixel product photo with approximately 30 words of descriptive copy and URL - $350 each Ask ABOUT spECIAl COMBO ADVERTIsING RATEs FOR sCD, sEllING HAllOwEEN's sIsTER pUBlICATION. COVERS Non-cancelable. First Cover - Not sold. Rates include four color and bleed. Second Cover or Page 2 ..............................................................$7,900 Third Cover ..................................................................................$7,600 Fourth Cover ................................................................................ $8,500 SPECIALTY AD UNITS AVAILABLE: Call publisher for details. SPECIAL POSITIONS: 5% of space. Consult publisher for availability. MECHANICAL REQUIREMENTS: Publication Trim Size: 8 1/8" x 10 7/8" PUBLICATION BLEED SIZE: 8 1/4" x 11 1/8" - Bleed Spread: 16 1/2" x 11 1/8" Standard Advertisement Sizes: Space may be used only in the following sizes: Width-Depth 16 1/4" x 10 7/8" 8 1/8" x 10 7/8" 4 1/2" x 10" 3 3/8" x 10" or 4 5/8" x 7 3/8" 2 1/4" x 10" or 3 1/2" x 4 5/8" 2 1/4" x 4 5/8" or 3 3/8" x 3" 3" x 2" (approx.) Width-Depth ---------------------7" x 4 5/8" -------4 5/8" x 4 3/4" -------4 1/2" x 2 3/8" --------------- SIZE 336 x 280 336 x 280 728 x 90 728 x 90 AD UNIT IMU IMU Leaderboard Leaderboard LOCATION Right Rail of Website Right Rail of Newsletter Top of Website Newsletter MAX FILE SIZE 25K for images 25K for images 25K for images 30K for flash files 25K for images FILES TYPES SUPPORTED GIF, Animated GIF, JPEG, Flash GIF, JPEG GIF, Animated GIF, JPEG, Flash GIF, JPEG RETAIlER pRAIsE SELLING HALLOWEEN is a great resource because it tells you which direction the industry is going. It's an INVALUABLE BENEFIT to see the ADVERTISERS because you can get information from SUPPLIERS you might not have heard of before. The MAGAZINE is the place where you can see what people think will be big and then DETERMINE for yourself what WILL WORK for you. The magazine is an EFFECTIVE way to see what is coming down the pike. Since RETAILERS all look at it - it's the BEST WAY to see what others are doing and HOW TO SELL things. Bruce Campbell, Owner, Party Stop & Costume Corner, Westfield, NJ TO ADVERTISE: Katherine Edgell Associate Publisher 973-607-1383 o kedgell@edgellmail.com Size Unit Spread 1 page 2/3 page 1/2 page 1/2 page (Island) 1/3 page 1/4 page 1/6 page Marketplace Gallery Noreen A. Walsh Copy Editor/Support Manager 973-607-1389 o nwalsh@edgellmail.com Gabriele Edgell Group Publisher 973-607-1307 o gedgell@edgellmail.com pRINT ADVERTIsING ACCEPTED DIGITAL FORMATS o PDF, Illustrator eps, Photoshop eps, tif or jpg. Application files - Indesign only. o All files must be 300 dpi or higher. 1200-2400 dpi line art. Illustrator - Please outline fonts. Flatten all layers and transparencies. InDesign - Use "package" function to include fonts and images. Photoshop - Flatten image. No layers. o For a bleed ad, add 1/8" per side to publication's trim size. o Live area stay in 1/4" per side. o For accurate color-proofing on press, please provide a color proof. DELIVERY OF FILES E-mail You can E-mail your file to Noreen Walsh at nwalsh@edgellmail.com. File must be under 10 MB. o Using an FTP program - http://www.edgellcommunications.com or ftp.edgellcommunications.com User ID: khart1edg o Password: art1edgell o Using your browser - enter the FTP URL for direct, drag and drop access (if login doesn't come up go to file login from top toolbar) ftp://khart1edg:art1edgell@edgellcommunications.com User ID: khart1edg o Password: art1edgell Mail Production Department Edgell Communications 4 Middlebury Blvd. Randolph, NJ 07869 FTP - E-mail Noreen Walsh when file is uploaded: COLOR All ads must be CMYK. No RGB, Pantone or spot colors. RESOLUTION All files must be 300 dpi or higher. PAGE SETUP o Set full-page ad document size to the publication's trim size. o Set partial ad's document size to actual partial ad size. o No color bars, agency instructions, etc. should be in the digital file. FONTS We prefer Adobe Postscript 1 fonts. No Multiple Master fonts. Do not use application type styles, Bold or Italic. Selling Halloween 4 Middlebury Blvd., Randolph, NJ 07869 Phone: 973-607-1300 << Fax: 973-607-1395 www.sellinghalloween.com IF A COLOR PROOF IS NOT PROVIDED, WE CAN NOT BE RESPONSIBLE FOR COLOR ACCURACY.