Disaster Services Business Plan Summary

Fiscal Year 2011

One Red Cross, the organizational initiative
introduced in early 2009, continues to guide the
work of Disaster Services. The past year
demonstrated great progress in capacity building.

Disaster Services will continue to support regional
efforts to improve readiness and response activities
and increase ef?ciency through collaboration and
shared resource planning.

 

Easels:

Service Quality 

Lowe cost Four Strategic Priorities
During FY 11, Disaster Services will continue to focus
resources on a consistent set of goals that is unchanged
. . from the past year. We intend to build on progress from
Sat'SfaCtlo apte rs previous years towards the following goals:

0 Delivering services effectively and ef?ciently

0 Increasing organizational readiness

Partnering effectively

0 Making Red Cross the best place to volunteer and
work

Strong Partnerships 

How We Will Reach Our Goals

Community chapters, regional groupings, divisions, and national sector staff and volunteers will
strive to:

Deliver services effectively and ef?ciently by:

0 Recruiting as much as possible from the local area
0 Reducing lodging costs for workers through more competitive rates and use of shared lodging
Focusing resources to de?ne and pursue excellence in sheltering

Increase organizational readiness by:

I Developing leadership for operations and chapter programs

I Focusing organizational resources in areas of greatest need and highest impact
I Prioritizing key risk areas and establishing targets for capacity development

I Focusing training courses to strengthen DSHR leadership

Partner effectively and lead the sector by:

I Developing inter?agency response plans at local, regional and national levels
I Focusing on expanding use of Coordinated Assistance Network (CAN) by chapters and community agencies
I Promoting local partnerships and encouraging region?wide implementation
I E?iclouraging greater participation in National Shelter System and encouraging more active support of
ters

September 2010

Disaster Services Business Plan Summary

Make the Red Cross the best place to volunteer and work by:

I Seeking to provide the most rewarding humanitarian experiences

I Using disaster worker satisfaction surveys to guide program improvements

I Allocating resources to support volunteer and paid staff development and to clarify career paths

I Offering a certi?cation process for the development of disaster services program managers volunteers
I Improving the recruitment and deployment process for disaster relief operations

HOW we?re measuring progress and success

Metrics are a tool that can gauge progress and prompt corrective action. Metrics are also an expression of the
organization?s priorities. The following metrics will be collected and evaluated:

Measures for delivering services effectively and ef?ciently:
I Client surveys on level 4 and higher operations (goal is high satisfaction)
I Costs associated with transportation and lodging for workers (goal expressed as a target value)

Measures for increasing organizational readiness:

I Chapter Disaster Readiness Assessment (CDRA) achievement (goal is signi?cant improvement in
targeted regional groupings)
I Continued enrollment and certificates awarded in Disaster Services Program Manager (DSPM)

Certi?cation System (goal is for increased representation among regional emergency services
program managers)

I Initiatives speci?c to volunteer disaster relief operation leadership and spontaneous disaster
volunteer management (goal is for signi?cant progress prior to close of FY11)

Measures for partnering effectively and leading the sector:

I Satisfaction from government and non?government partners following relief efforts (goal is high
satisfaction)
I States territories with new or renewed Memoranda of Understanding with government partners

(goal is to meet target percentages)

I Number of Red Cross network shelters in National Shelter System (NSS) (goal is expressed as a target
number)

I CAN registrations (goal expressed as a target number)

Measures for making Red Cross the best place to work:

I Satisfaction levels for relief operations workers and for national sector employees (goal is high
satisfaction)
I Retention among chapter Disaster Directors and NHQ disaster services employees (goal is expressed

as a target percentage)

September 201