American
Red Cross

 

ANNUAL REPORT

Mission Statement
The American Red Cross prevents and alleviates human
suffering in the face of emergencies by mobilizing the
power of volunteers and the generosity of donors.

Principles of the International Red Cross and Red Crescent Network
Humanity • Impartiality • Neutrality • Independence • Voluntary service • Unity • Universality

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© 2014 The American National Red Cross
The American Red Cross name and emblem are registered trademarks of the American Red Cross.

 A Message From the Chairman

We are proud that the American Red Cross has stood the test of time,
fulfilling its mission to prevent and alleviate human suffering in the face
of emergencies for more than 130 years. As our mission continues, we are
always innovating and looking ahead so we can be there for people in their
time of greatest need.
Each year, the American Red Cross responds to nearly 70,000 disasters,
and this year that number included historic floods in Colorado, devastating
tornadoes in the Midwest and wildfires and landslides that threatened
thousands of homes in the West. Over time, we have seen the frequency
and intensity of disasters increase, reinforcing the need for all of us to prepare our homes and families…
bringing renewed focus on the three phases of a disaster cycle—preparedness, response and recovery.
On the recovery front, we continue our work in Oklahoma for the people affected by the destructive
tornado of May 2013, operating long-term recovery centers, helping residents invest in storm shelters
and more. And we are still on the ground in New Jersey and New York, continuing to help meet the
needs of those hit by Superstorm Sandy in October 2012.
Our work also reaches across continents, as when Typhoon Haiyan hit the Philippines in November
2013. The American Red Cross worked in partnership with the global Red Cross community to respond
to the destruction that was wrought, providing food and cash assistance, as well as helping to reunite
families separated by the storm.
And since the devastating earthquake in Haiti nearly five years ago, we have been working with Haitians
and our international partners to rebuild communities and improve the quality and availability of vital
health services nationwide by making investments to prevent and treat diseases such as cholera, malaria
and measles; supporting hospitals, mobile clinics and treatment centers; and funding the construction
of several medical facilities that are able to care for thousands of people.
Beyond our disaster work at home and abroad, this year the American Red Cross continued its work
with members of the military by providing 350,000 emergency assistance services, taught 2.3 million
people first aid, CPR and AED skills, vaccinated 211 million children around the world against measles,
worked with 10,000 families searching for missing loved ones after wars and disasters, and provided
7.7 million blood products, which is nearly 40 percent of our nation’s blood supply.
Because of your support, the American Red Cross has been there and will continue to be there for the
millions of people who need our help. Thank you for being a part of our enduring mission.

Bonnie McElveen-Hunter
Chairman

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 A Message From the President and CEO

In addition to being another incredibly busy 12 months, fiscal year 2014
(July 1, 2013–June 30, 2014) marked a period of significant change for the
American Red Cross.
Throughout the past year, Red Crossers have continued their outstanding
efforts in compassionately carrying out our humanitarian mission—responding
to disasters large and small, collecting and distributing nearly 40 percent of our
nation’s blood supply, teaching lifesaving health and safety skills to millions of
Americans and supporting members of our Armed Forces and their families.
But new medical practices and technologies have led to a reduction in demand for blood products, with
shifting market conditions causing significant change across the entire blood banking sector. The Red Cross
has responded by working in a thoughtful and thorough manner to right-size our operations and cut costs.
We have improved the efficiencies of our blood collection, manufacturing and distribution operations while
continuing to ensure a safe and reliable blood supply for the American public.
To remain the best stewards of our donors’ dollars, we are also working to create new efficiencies in our
chapter network that strengthen and increase our service delivery. This commitment has allowed the Red
Cross to keep our costs low—on average, 91 cents of every dollar we spend goes to our lifesaving services—
without negatively impacting our ability to respond whenever the country needs us.
In fiscal year 2014, the Red Cross responded to a number of significant disasters and emergency events—
including wildfires and rampant flooding throughout much of the West, devastating winter storms that
caused thousands to lose power, the tragic mudslide in Washington, destructive tornadoes that ripped
through much of the South, and more. We also continue to play an active role in the ongoing relief and
recovery work in the Philippines in the wake of Typhoon Haiyan.
As we look to the future, the Red Cross is committed to being a sustainable, vibrant and fiscally sound
organization. We have stepped boldly into the 21st century with a series of highly successful, free mobilepreparedness apps and a growing presence on social media—and we will continue to innovate across all our
lines of service so that we are prepared to meet the needs of the American people, now and for generations
to come.
As always, everything we are able to do is because of the truly remarkable support of our donors, volunteers
and partners. On behalf of those we serve, thank you for standing with the American Red Cross.

Gail McGovern
President and CEO

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 The Power of Giving

The fire broke out just before 2 a.m. at the Willow Lake
Apartments in Lombard, Ill.
It quickly spread through the 12 units on the north half of the
building, collapsing the roof. The tenants were jolted awake by
fire alarms and confronted with smoke and confusion. In the
hallways, neighbors called to each other, “Get out!”
Even as firefighters fought the blaze, Red Cross disaster relief
teams of volunteers arrived and provided assistance to the
tenants such as shelter, food and clothing. Children were given
winter coats and shoes, and families were assured they would
have a safe place to stay.
This was just one of the tens of thousands of home fires
the Red Cross responds to every year across the country.
As with so much of the work of the Red Cross, it is only
through the dedication of our trained volunteers and generous
donors that we are able to do this work 24/7, 365 days a year.
It is easy to feel uncertain of what to do in the face of crises
at home and around the world, but the Red Cross provides an
outlet for people to give back, take action and improve the
world, starting down the street in their own hometown.

For Towanda Price, Thursday started out as just
another day at work at a local restaurant. But just
minutes into her shift, she got a phone call that
her South Side Chicago apartment was on fire.

Through the Red Cross, people can help prevent disaster by
going door-to-door with fire safety information and new smoke
alarms; save a life through a blood donation; provide comfort to
a wounded service member in the hospital; enable children
overseas to receive lifesaving measles and rubella vaccines;
and help a friend, family member or co-worker during an
emergency by learning first aid and CPR/AED.

Towanda’s 16-year-old son Terrance was at home
sleeping when the fire started in the apartment
above them. He inhaled some smoke, but got
out safely.

Instead of saying “What can I do?” the Red Cross makes it
possible for people to say “There is so much I can do.” Join
us today and help us illustrate the power of giving.

Everything the family owned was completely
soaked in water and ruined. Faced with an
uninhabitable home, Towanda was grateful the
Red Cross quickly arrived to provide assistance
and encouragement.
“I’m thankful the Red Cross could do something
for us,” she said. “I’m not sure what we could have
done without their help.”
Every day, across the country, the American Red
Cross responds to disasters large and small, most
of them home fires.

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 Response, Recovery and Preparation
Although the work of the Red Cross may be most visible during our response to natural
disasters, our mission stretches far beyond as we work to help communities recover and
prepare for the future.

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 Floods Inundate Colorado
Historic floods in September 2013 swept away homes
and entire neighborhoods in parts of Colorado, and the
Red Cross provided safe shelter and meals for thousands
of evacuees. We set up 10 emergency assistance centers
and worked with our community partners to distribute relief
items where help was needed most, as well as physical
and emotional support to survivors.
Over time, as recovery began, trained Red Cross volunteers
worked with individuals and families who needed extra
help getting back on their feet. These caseworkers have
offered ongoing support, listening to needs and helping
with expenses such as mold remediation.
We have worked with our partners to help floodaffected towns come back stronger and more resilient.
For example, donated funds were used to purchase
all-weather radios for rural, flood-affected communities
that are prone to being cut off in emergencies. These
radios will help remote communities receive alerts
regarding weather, fire, floods and evacuation orders,
providing timely and critical warnings.

Tornadoes Strike in November
An unusual mid-November outbreak of tornadoes hit
the Midwest, including Illinois, Indiana, Ohio, Kentucky and
Michigan. In Illinois, multiple strong tornadoes devastated
communities around the state. Thousands of homes and
businesses were severely damaged or destroyed, roads
were impassable and tens of thousands of people were
left without power.
The Red Cross opened shelters for people left homeless
or displaced by the storms and provided meals and snacks,
cleanup supplies and other relief items. Red Cross health
and mental health volunteers were also there to offer
physical and emotional support.
Months after the disaster, the Red Cross continued to
help Illinois families get back on their feet by addressing
long-term recovery needs and preparing communities so
they are more resilient when future disasters strike.

Facing page: A Red Cross emergency response vehicle delivers fresh
coffee and refreshments to searchers and emergency workers at the
scene of the mudslide near Oso, Wash. Top: In a Red Cross shelter in
Boulder, Colo., a mental health worker listens to a woman whose family
had barely escaped the floods. Middle: Nearly a year after the tornado
in Moore, Okla., Jamie Baker stands where her new house will be built.
The American Red Cross first helped her with emergency supplies, and
then connected her with a caseworker through the Oklahoma Disaster
Recovery Project. Thanks to her caseworker, she was able to get her
home rebuilt. Bottom: A storm shelter is built at a house in Norman,
Okla., with grant funding from the Red Cross.
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 For example, in Brookport, Ill., Red Cross volunteers taught
students how to create an emergency kit, and went door-todoor throughout the area, delivering weather radios and helping
nearly 400 households create disaster preparedness plans.

Washington Landslide
A rain-soaked hillside collapsed on March 22, 2014, engulfing
a rural neighborhood near Oso, Wash., in a tidal wave of mud
and debris. The landslide took 43 lives and destroyed 49
homes, leaving survivors to face tragic losses. Dozens of
residents were reported missing in the mud, compounding the
community’s grief in the weeks and months after the disaster.
Red Cross volunteers were there immediately, providing meals,
shelter and, just as importantly, counseling and comfort for
those affected and first responders.
As residents began to recover from the immediate aftermath,
Red Cross caseworkers coordinated with local officials and
affected residents to determine how to best meet their shortand longer-term needs.
We provided direct support to people who needed extra aid,
including help with funeral expenses and mental health
counseling. We also supported residents whose homes
were damaged or destroyed with resources to help replace
furniture and pay for security deposits, rent and utilities.
The Red Cross continues to work with local partners to identify
areas of need, which include additional financial support for
affected residents moving into new housing arrangements,
grants for mental health and counseling services, and resiliency
and preparedness projects.

Work Continues in Oklahoma
In May 2014, a year after powerful tornadoes struck central
Oklahoma, the Red Cross was still hard at work. In the months
following the May 2013 tornadoes, the Red Cross and our
partners were operating long-term recovery centers in El Reno,
Shawnee and Moore. These centers offered a wide range of
assistance, including support with housing, transportation and
health and mental health services.

Top: Red Cross volunteers deliver meals and snacks to
residents of Mayflower, Ark., after a tornado in May 2014.
Middle: As part of its efforts to better prepare Oklahoma
communities for future disasters, Red Cross volunteers
provided one-on-one briefings and preparedness kits.
Bottom: Steve Brown, whose home was destroyed by
the Moore, Okla., tornado, sits by the storm shelter
entrance in his new home.

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As children returned to school in fall 2013, the Red Cross gave
more than 400 Oklahoma teachers from the Moore, El Reno
and Mid-Del districts grants ranging from $500 to $1,500 to
replace classroom materials lost in the storms.

 We are also working with government and community
partners to help prepare residents for future storms by
helping homeowners rebuild and invest in storm shelters
and providing preparedness kits and information to
communities across the region.

Recovering and Rebuilding
After Superstorm Sandy
One of the largest Red Cross operations over the
past year has been in the ongoing recovery work for
people and communities hard hit by Superstorm Sandy
in October 2012, a storm the Northeast will never forget.
The Red Cross Move-In Assistance Program provided
families with financial assistance to cover costs such
as rent, temporary housing and appliances. Through
mid-September 2014, more than 5,100 households in
New York, New Jersey and nearby states had received
more than $32 million in Sandy move-in-assistance from
the Red Cross.
Recovery from such a massive storm takes time and the
involvement of many organizations. The Red Cross has
worked constantly with our government and community
partners over the past two years to provide assistance to
those who need it most and to train community members
how to prepare for the next disaster.

The Red Cross has awarded almost $92 million in funding
to support critical recovery services in Sandy-affected
communities in the Northeast and mid-Atlantic. Most of
these grants are to organizations providing home repairs
and rebuilding, mold remediation, financial assistance,
food, and mental health counseling. Another key part of
our work has been a multiyear commitment to support
community roundtables that will help ensure that the
needs of Sandy survivors are met in the future through
direct financial assistance and coordination of construction
supplies and volunteer labor.
The Red Cross is also working to ensure that recovery
includes being better prepared. Together with our partners,
we are educating residents about how they can better
protect their families, homes and possessions; supporting
preparedness among local businesses; supporting
community long-term recovery groups; and enhancing
and refreshing response and coordination plans with
partner organizations.
Buildings, communities and lives that were built over
decades were destroyed in just a few terrible hours by
Sandy. The Red Cross has spent or made commitments
to spend more than $310 million of the $311.5 million
donated to support our work with Sandy-affected
households and communities, as of August 31, 2014.
We have worked together over the past two years to help
people heal, rebuild and recover, and we will continue to
be there until the last dollar is spent.

Highlights From FY 2014
(7/1/13–6/30/14)

Responded to 63,600 disasters across the country.

Provided 50,000 nights of shelter to people forced
from their homes.

Served more than 1.1 million meals and snacks.

Distributed nearly 1.1 million relief items.

Made 66,300 health and mental health contacts. 7
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 Worldwide Action for Those in Need
Working with the global Red Cross and Red Crescent network, the American Red Cross
has helped meet the needs of the world’s most vulnerable communities for more than
a century, and our work continued over the past year with disasters, disease prevention
and conflicts.

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 Responding to Typhoon Haiyan
Each year, millions of people around the world experience the
devastating effects of disaster. In November 2013, one of the
strongest tropical cyclones ever recorded, Typhoon Haiyan,
swept through the Philippines, affecting millions of people
and damaging or destroying more than 1 million homes.
The American Red Cross immediately sent disaster response
specialists, emergency relief supplies and financial assistance
to the Philippines, working with the Philippine Red Cross to
deliver much-needed aid. In addition, the American Red Cross
provided family-tracing services to more than 800 families in
the U.S. trying to locate missing loved ones in the Philippines.
Since those initial days following Haiyan’s landfall, the
American Red Cross has led the Red Cross effort that
provided cash grants to 59,000 families and is working
with partners on long-term recovery efforts, such as
neighborhood reconstruction. More than 1 million
Filipinos have received lifesaving Red Cross assistance
since Haiyan struck.

Eliminating Measles
Measles is one of the most contagious and deadly
diseases ever known, and the American Red Cross is a
founding partner of the Measles & Rubella Initiative that is
working to prevent measles deaths around the world. Since
2001, more than 1.1 billion children have been vaccinated in
more than 80 countries, and measles deaths have declined
by 78 percent since the founding of the partnership.
In addition to preventing deaths through measles vaccinations,
the Initiative has handed out more than 41 million bed nets to
prevent malaria and provided 207 million doses of the polio
vaccine, ensuring children are protected against some of the
most devastating childhood diseases.
Although significant progress has been made thanks to
the Measles & Rubella Initiative, efforts must be increased to
sustain the gains achieved over the past 14 years and protect
every child against these killer diseases. The American Red
Cross welcomed the commitment in September 2013 from all
World Health Organization regions to the cause of eliminating
measles by 2020.

Facing page: A Malawi Red Cross volunteer is surrounded by children
recently vaccinated against measles and polio. Top: Red Cross volunteers
carry relief supplies into Balud, a fishing village hard hit by Typhoon
Haiyan. First, they had to help residents rebuild the bridge. Middle: Rose
Evasi waits to have her son vaccinated against measles at the Mangochi
Clinic in Malawi. Bottom: In Santa Elena, Ecuador, children in Red Cross
preparedness brigades are trained in how to stay safe during a disaster.
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 Global Refugee Simulation
Every year, millions of people around the world are displaced
from their homes as a result of natural disaster and conflict.
At the end of 2013, more than 51.2 million people were
displaced, the highest number since World War II.
In order to educate young people about the challenges
faced by millions of refugees worldwide, in March 2014
the American Red Cross hosted a refugee simulation for
more than 500 students.
Participants were grouped into “families” escaping a war
zone. The simulation took them through challenges including
family separations and building or finding their own shelter
once they reached refugee camps.
The goal of the simulation was to give these youth volunteers
a chance to experience what it feels like to be forced into a
situation over which they have very little control. It also aimed
to teach the students about the broader field of International
Humanitarian Law, hopefully engaging and inspiring them to
action.

Using Mapping Technology
for Relief Efforts
Top: Participants in this refugee simulation had to escape a war
zone and cross a patrolled border. Bottom: Philippine Red Cross
psychosocial workers are still working with children traumatized
by Typhoon Haiyan, teaching them to smile again.

In times of emergency, having accurate maps is vital to
relief efforts. The American Red Cross Global Geographic
Information Systems team provided remote mapping support
over the past year to emergencies around the world, including
Typhoon Haiyan, the crisis in Iraq, wildfires in Chile and the
Ebola outbreak in West Africa.

How OpenStreetMap Works

Step 1

Remote volunteers trace satellite
imagery into OpenStreetMap.

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Step 2

Community volunteers add local detail
such as neighborhoods, street names
and evacuation centers.

Step 3

Humanitarian organizations use mapped
information to plan risk reduction and
disaster response activities that save lives.

 Technology is also opening up new doors for people to
volunteer during relief operations. Through a partnership
with the Humanitarian OpenStreetMap Team and
crowdsourcing technology, virtual volunteers from around
the globe are able to take satellite imagery and create
maps for relief workers from the Red Cross and other
partner agencies to use on the ground, speeding relief
to those affected by devastating disasters.

Additionally, the Red Cross has developed a multi-hazard
app that is being released as a pilot program in Southeast
Asia and the Caribbean.

Last year, more than 2,700 volunteers assisted
humanitarian efforts by making 11 million edits
to maps on the OpenStreetMap platform.

Universal Apps
The popularity of the Red Cross First Aid app in the
U.S. since its launch in 2012 has now spurred efforts
to ensure people around the world have access to the
same technology.
The Global Disaster Preparedness Center (GDPC), a
resource center created by the American Red Cross and
the global Red Cross network, developed a platform for
the easy adaptation of the First Aid app. This technology
allows each local Red Cross and Red Crescent society to
create their own version of the app, providing lifesaving
information on the most common first aid emergencies.
As of June 2014, the apps have been released in more
than 23 countries outside of the U.S. and downloaded
more than 700,000 times.

The Red Cross First Aid app, now available in many
countries and languages, is shown here in Burmese.

Highlights From FY 2014
(7/1/13–6/30/14)

5.5 million people received disaster assistance from
the American Red Cross and our global Red Cross and
Red Crescent network partners.

Red Cross partners and communities in more than
30 countries were better prepared for future disasters.

211 million children were protected against measles.

Nearly 10,000 families in the U.S. turned to the
American Red Cross to find loved ones missing
internationally following armed conflicts and disasters.
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 Caring for Military Families
More than 150 years after Clara Barton came to the aid of soldiers on Civil War battlefields,
serving our nation’s troops, veterans and families remains a key part of the Red Cross mission.
From connecting deployed service members to their families during emergencies to helping
veterans reenter the civilian workforce, the Red Cross is there during every stage of military life.

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 Preparing Military Families
Around the World
September is National Preparedness Month, and in 2013,
the American Red Cross took our preparedness mission
to military bases in Germany and Japan.
In Okinawa, Japan, most Americans on military bases are
forced to shelter in place during a tropical storm at least
once a year. To help people become better prepared, the
Red Cross hosted an event that invited people to race to
assemble a disaster kit with items such as food, water
and emergency blankets.
In Germany, the Red Cross held several events for the
military communities at Hohenfels and Grafenwoehr,
including a “Lifesavers Event” to teach preparedness
skills to youth and a mass First Aid/CPR/AED class
to certify about 150 participants in these skills.

Serving the Wounded
Members of the military community deserve the
best available care. Red Cross services in military
and veterans hospitals supplement traditional hospital
care with material assistance and morale and therapy
programs to lift spirits and encourage healing.
The Red Cross, in partnership with the U.S. Department
of Defense and other partners, provides comfort items
such as toiletries, games, snacks and phone cards to
wounded, ill and injured military members. Last year,
more than 136,000 of these items were distributed at
hospitals and medical facilities.
In partnership with the Wounded Warrior Project, the
Red Cross also handed out nearly 2,000 Transitional
Care Packs to injured or ill service members in military
hospitals. These packages contain health and comfort
items to make the hospital experience a little more
comfortable.

Facing page, top right, and middle: Red Cross programs support
service members when they return home, as well as before they
deploy. Bottom: Chris Winchell, shown here with his parents, is a
former Army officer with a background in logistics and a specialty
in transportation who has been working as a disaster fleet
administrator at the Red Cross since May 2014. The Red Cross
exceeded its goal of hiring 1,000 veterans over a two-year period.

 The Red Cross also provides other forms of therapy for
patients. Programs differ by location, patient interest and
locally available resources. For example, in some locations,
amputee patients may take part in SCUBA lessons in a
local pool.
The partnership between the Red Cross and the
Wounded Warrior Project has made a difference in the
lives of thousands of wounded military members, their
families and hospital staff members. In addition to the
aforementioned programs, the Red Cross also helps
host special events for injured military members, family
members and military hospital staff. In fiscal year 2014,
we held more than 300 events—including field trips and
special meals and parties—for more than 13,000 people at
military hospitals as part of our partnership with the
Wounded Warrior Project.

Hiring Our Country’s Heroes
Although trained by the military to overcome challenges,
it sometimes isn’t easy for veterans to enter the civilian
workforce. It often takes extra time and determination to
find a job due to the current economic environment while
competing with candidates who have been in the
workforce longer.

In July 2012, the American Red Cross committed to
hiring 1,000 veterans over the following two years; by
June 2014, we had exceeded our goal by hiring 1,013
veterans across the organization.
The Red Cross worked in partnership with the U.S.
Chamber of Commerce and the “Hiring Our Heroes”
program, a nationwide effort to assist veterans,
transitioning military personnel and their spouses
find employment. Veterans are now working in nearly
every part of the Red Cross, including local chapters,
blood services and disaster relief.
The Red Cross is also doing its part to offer training
and development programs to veterans and their family
members. In fiscal year 2014, we provided employment
development programs to more than 2,000 veterans and
family members, and distributed more than 8,000 locally
developed resource guides that contain information on
scholarships, housing, legal support and more.
In addition, through an ongoing program around the
U.S., the Red Cross trained more than 300 dental and
medical assistants on military installations and in civilian
communities.

Highlights From FY 2014
(7/1/13–6/30/14)

Provided more than 350,000 emergency assistance
services to military members and their families.

Distributed more than 136,000 comfort and therapy
items at hospitals and medical facilities for military
members, veterans and their families.

Hosted more than 300 special events for more than
13,000 participants at military hospitals as part of our
partnership with the Wounded Warrior Project.
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 Providing Blood as We Adapt to Change
The American Red Cross is the nation’s single largest supplier of blood and blood products, and
every day, we provide thousands of units of blood and platelets to patients across the U.S, helping
save lives and enabling those with chronic conditions to enjoy life to the fullest.

Photo: Brandon Robinson shows off his bandage after donating blood in Salt Lake City, Utah.

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 Responding to Decreased Demand
In recent years, overall demand for blood products
has dropped as medical treatments advance and fewer
transfusions are necessary. The Red Cross strongly
supports blood management, which minimizes the need
for transfusions by optimizing patient care before, during
and after surgery. In fact, we have ongoing agreements
with a number of hospitals to jointly promote blood
management practices. Avoiding unnecessary
transfusions ensures better management of a
national blood supply, keeping blood products on
the shelves for when they are needed most.
At the same time, the Red Cross must adapt to this
decline in demand. Our response to these changing
conditions affecting the blood banking industry has
been to ensure that our resources are focused on
the right areas. For example, last year, one of our key
accomplishments was to implement a new regional
structure for our blood services operations, which we
believe will better align our organization with our
objectives.

Focusing on Recruitment and Collections
While the demand for blood has decreased, it’s important
to know that the need for donors and donations remains
a critical part of the lifesaving process. Many people are
not eligible to give blood due to travel, medication or a
health condition. Of the approximately 38 percent of the
population who are eligible, only a fraction of those
actually donate.
The Red Cross must collect approximately 15,000 units
of blood each day to meet the needs of accident victims,
cancer patients, children with blood disorders and others.
U.S. blood needs can only be met by voluntary donations,
and the Red Cross is committed to providing patients,
hospitals and blood donors with the high level of service
they expect and deserve.

Top: After police officer Richard Donohue was wounded in a gun battle with
suspects following the 2013 Boston Marathon bombings, he required more than
45 blood products. Middle: Bloodmobiles make it convenient to give blood close
to home or at work. Bottom: Blood donors like Lisa Marie Langarica help save
lives every day.

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 To support this, our teams across the country have
renewed their focus on recruiting donors and blood drive
sponsors, planning and scheduling, and collecting blood
and platelets.

Partnering With More Hospitals
The Red Cross has been making changes to provide the
best value in blood and blood products to hospitals, and is
pleased that increasing numbers of hospitals are choosing
to partner with the Red Cross.
Technological advances at the Red Cross, in addition
to cost reductions, are now allowing us to provide
improved value and service. Although we still face
challenges, we are making steady progress; in the last
year, we have successfully gained both new hospital
contracts and won back old customers, helping to offset
market decline.

Donors were encouraged to participate in the campaign
by making and keeping appointments to give and by
asking family and friends to join them in their effort to
help save lives. They could also use the #chooseyourday
hashtag on Twitter throughout the summer to read and
share inspiring stories of hope.
The “100 Days of Summer. 100 Days of Hope.” campaign
began Memorial Day weekend and continued through
September 1.

100

days of summer.
days of hope.
Summer is the season we’ve all
been waiting for. It’s 100 days
of high dives, ball games and
barbecues. It’s 100 ways to dress
a burger, catch some shade or
get out of town. It’s 100 chances
to clear the calendar for what’s

100 Days of Summer. 100 Days of Hope.
Because many people are on vacation and schools are
out of session, the Red Cross typically sees a drop in
blood donations between Memorial Day and Labor Day
that is the equivalent of two fewer donors at every blood
drive throughout the summer. To combat this trend, in
May 2014 the Red Cross launched a campaign called
“100 Days of Summer. 100 Days of Hope.” to urge eligible
donors to give blood and platelets, reminding everyone
that summer is a time when they can give hope to those
who are suffering by donating blood.

most important.

Every two seconds this summer,
someone like you will need blood.
Donating is quick and easy and,
like all good things this time of
year, it’s worth celebrating.

What are your summer plans?
This summer, there are 100
chances to give hope. Choose
your day to help save three lives.
Donate blood.

Choose your day to give hope.
redcrossblood.org

Highlights From FY 2014
(7/1/13–6/30/14)

3.1 million people donated approximately 5.3 million
units of blood.

These donations were processed into more than
7.7 million blood products to meet the needs of
patients at around 2,600 hospitals and transfusion
centers across the country.

The Red Cross must collect about 15,000 units
of blood each day to keep up with demand.
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 Creating a Safe and Prepared Nation
For more than 100 years, the Red Cross has taught people the skills they need to prepare
and respond to emergencies.

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Photo: In Brevard County, Fla., children show off their Learn-to-Swim completion cards. The swim lessons were part of the
Red Cross Centennial Campaign.

 Learning Lifesaving Skills,
in Person and Online
Learning lifesaving skills couldn’t be easier these days.
From traditional classroom settings to online learning and
mobile apps, this critical knowledge is easily accessible
and always at our fingertips.
Last year, 3.7 million people attended a health and safety
class. Volunteer instructors were vital to this effort, as they
taught more than 31 percent of Red Cross community
classes.
We continue to develop new mobile apps to help people
prepare for and respond to emergencies, as well as make
it easier for people to help others. Joining a collection of
award-winning apps first launched in 2012, in the past
year the Red Cross introduced four new ones: Pet First
Aid, Flood, Swim and Team Red Cross.
In addition, to make the apps even more accessible to
people who speak Spanish, last year we introduced a
feature in our major disaster preparedness and First
Aid apps that lets users toggle easily between English
and Spanish on their app. People behave differently
when under stress—such as in a first aid or weather
emergency—and it’s during these times that they want
to get important information in the language they are
most comfortable with. The Spanish toggle on the apps
makes this possible, giving people the lifesaving
information they need quickly.

As of June 2014, the Red Cross apps had been
downloaded 5 million times, a notable achievement
in the pursuit of making lifesaving information widely
available.

A Campaign to Cut the Drowning Rate
The Red Cross Lifesaving and Water Safety program
celebrated its 100th birthday in 2014. To mark this
significant milestone, the Red Cross in May launched
the "Centennial Campaign," a five-year effort to cut the
drowning rate in half in 50 selected communities across
the nation that have higher-than-average drowning deaths
or where the drowning rate exceeds the national average.
The gap between the swimming skills Americans say
they have and the reality was made clear in a survey
conducted for the Red Cross. It found that while 80
percent of Americans said they could swim, only 56
percent of the self-described swimmers can perform
all of the five basic skills that could save their life in
the water.
The ultimate goal is to teach 50,000 people to learn
to swim who would not otherwise have the opportunity.
The Centennial Campaign also seeks to raise awareness
about the five basic skills of water competency so that
swimmers across the country know what it takes to be
water smart.

Can you swim well enough to save your life?

80%

of Americans say
they can swim.

5 Basic Skills
1. Step or jump into the water over  your head.
2. Return to the surface and float or t  read water
for one minute.
3. Turn around in a full circle and find an exit.

But...
only 56% of the self-described swimmers
can perform all of the 5 basic skills that
could save their life in the water.

4. Swim 25 yards to the exit without stopping.
5. Exit from the water. If in a pool, be able t  o exit
without using the ladder.

Source: Survey findings based on an online survey of 1,024 adults conducted for the Red Cross on April 17-20, 2014

19

 Essential Skills for Child-Care Providers
For parents, having a well-trained sitter is a priceless
thing. In fact, a Red Cross survey found that more than
80 percent of parents said they would pay more for a
teenage sitter who is certified by the Red Cross as a
trained babysitter.
Building on the success of the Red Cross Babysitting
Basics course, in May 2014 we introduced a new,
interactive Advanced Child-Care Training course that
blends online and classroom instruction. The course is
aimed at those 16 years and older who are, or plan to
become, nannies or babysitters or who are caring for
children in a residential setting.
Along with training and certification in Pediatric
First Aid, CPR and AED, course participants learn the
most common child-care routines and behavior, as well
as safety inside and outside of the home.

Red Cross NAT instructors teach students the skills
needed to become certified nursing assistants (CNAs),
so they can work in long-term care facilities such as
nursing homes and assisted living facilities, hospitals,
and in-home health care. Through lectures, DVDs, roleplaying and laboratory practice, students learn procedural
skills such as vital signs, bathing, dressing and positioning.
The classroom is equipped with hospital beds and medical
equipment to practice skills prior to the clinical rotation.
The NAT program also emphasizes excellent
communications skills and the art of caregiving to
provide compassionate care for people in the health
care system.
Ninety-one percent of the Walmart Foundation grant
recipients last year graduated from the NAT program;
of those graduates, 93 percent have earned state
certification, and 73 percent are now employed in
the field.

Teaching the Next Generation
of Professional Caregivers
The Red Cross has been preparing people to work in the
nursing field for more than a century and is the premier
provider of Nurse Assistant Training (NAT), which provides
training for entry-level health care careers. Over the past
two years, 2,500 students across the U.S. were able to
enter the NAT program thanks to a $3.5 million grant
from the Walmart Foundation.

Highlights From FY 2014
(7/1/13–6/30/14)

5.6 million people learned lifesaving skills or
downloaded a preparedness app from the Red Cross.

1.1 million people attended a Red Cross disaster
preparedness presentation.

74 million weather alerts were sent through
Red Cross mobile apps.
20

 We’re All in This Together
As dawn broke the morning after a tornado outbreak
ripped across Illinois, residents woke with the challenge
all survivors of devastating storms face: Where to turn
for help?
The Red Cross immediately teamed up with other
nonprofit groups and government agencies to respond,
ensuring that people got the support they needed as they
began to pick up the pieces.
This teamwork captures how we work at the Red Cross
and with our many partners, as well as the way we work
with the public to make sure we fulfill our mission to
prevent and alleviate human suffering in the face of
emergencies.
Volunteers make up 90 percent of the Red Cross
workforce, and last year these volunteers gave more than
6 million hours of their time. Every day, they are making a
difference across every part of the Red Cross and in
communities large and small across the country.

In addition to our many volunteers, millions more have
downloaded a mobile app and learned how to respond
to first aid emergencies, floods, tornadoes, hurricanes
and more, and this knowledge has been used to save
lives and avert disaster.
Millions of people gave blood through the Red Cross
last year, helping to save lives and improve the lives of
those with chronic diseases. The public also took the time
during the holiday season to send more than 2.1 million
messages of thanks to our troops, veterans and their
families through “Holiday Mail for Heroes.” And people
gave generously to support the Red Cross mission during
the holiday season and when disasters struck at home
and abroad.
In times of emergencies, people in communities big
and small depend on the Red Cross, and the Red Cross
depends on the help and support of people across our
nation. Together, we must rise to meet every challenge
and show the world what we can do when we’re all in
it together.

21

 The Chairman’s Council

Thank you to our generous Chairman’s Council members. Each member has made
an outstanding investment in the American Red Cross. The contributions of these
individuals and families have helped the Red Cross provide life-changing and
lifesaving services—down the street, across the country and around the world.

22

Photo: Donor names are etched in granite in The Chairman’s Council Plaza at Red Cross national headquarters in Washington, D.C.

 Chairman’s Council Members*
Donors with giving of $1 million or more

Trace Adkins

Mr. & Mrs. Robert W. Galvin

Loren E. Parks

The Ahmanson Foundation

Lady Gaga & the Germanottas

The Robin & Richard Patton Family

Anonymous

The Granger Foundation

The Peierls Foundation

Anonymous

Dorrance Hill Hamilton

T. Boone Pickens

The Anschutz Foundation

Mr. & Mrs. Leon “Pete” Harman

The Arcadia Foundation

The Harriman Family

Lucille & Don R. Armacost

Randy Harris & Joey Proffitt Harris

The Bullock Family

Colleen G. Hempleman

Morris & Gwendolyn Cafritz

The Albert M. Higley Family

Nicolas Cage

Conrad N. Hilton Foundation

Margaret A. Cargill

Mason & Mary Holland Family

Judith M. & Russell L. Carson

Bill & Jill Howard

J. Harwood & Louise B. Cochrane

Jon & Karen Huntsman

Colcom Foundation

The Jordan Family

James M. Cox Foundation

Ann F. Kaplan

Deborah G. Seymour

Jenny Craig

Michele & Howard Kessler

Jean D. Shehan

Dalio Foundation

Lavin Family Foundation

Ellen G. Shelton & Family

The Dart Foundation

Jeannik Méquet Littlefield

Denise R. Sobel

Michael & Susan Dell

Richard E. & Nancy Peery Marriott

The Steinbrenner Family

John R. Denzler & Sons

Rex & Alice A. Martin

Perry & Ruby Stevens

The Paul Desmond Estate

The Mazzone Family

Janet & John Swanson

Swanee & Paul J. DiMare

Alvin & Wanda McCall

J.T. Tai Foundation

George S. & Dolores Doré
Eccles Foundation

Susan & Craig McCaw

Kathleen A. Ernst
Charitable Foundation

Bowen H. “Buzz” & Barbara McCoy
Chairman Bonnie McElveen-Hunter

Pamela A. Farr

Janice & Robert C. McNair

The Lee & Juliet Folger Fund

The Meadows Foundation

Sam J. Frankino Foundation

Robert W. Merrick

*As of June 30, 2014

The Rapaport Family
Bruce & Diana Rauner
Emily Frances & John Raymond
Julia Roberts
Lily Safra
Rowena Yarak Schaber
H. Marshall & Rae Paige Schwarz
Thomas D. Scott
The Semnani Family Foundation

Velma Wallace
Anita Zucker & Family
The Zverina Family

23

 Corporate Supporters

The contributions of these companies and foundations help the American Red Cross prepare
before, respond during and recover after a disaster strikes. Each of these organizations make
annual donations to Red Cross disaster relief efforts, which enable us to provide shelter, food,
emotional support and other assistance to those in need, when it is needed most.

24

Photo: In Loveland, Colo., Red Cross health services worker Pam Robinson checks on a little girl who was stung by bees.
The shelter was opened when floods threatened this area of Colorado.

 Annual Disaster Giving Program Members—$1,000,000+ Annually*
Caterpillar Inc.

Lowe’s Companies, Inc.

UPS

FedEx Corporation

Merck & Co., Inc.

VSPSM Vision care for life

GE Foundation

Nationwide Insurance Foundation

Walmart

Humble Bundle

State Farm

WellPoint Foundation

Annual Disaster Giving Program Members—$500,000+ Annually*
3M

Dell Inc.

Mondelez
ˉ International Foundation

Altria Group

Discover

National Grid

American Express

Disney

Northrop Grumman Corporation

Anheuser-Busch Foundation

Dr Pepper Snapple Group

PepsiCo Foundation

Aon

eBay Inc.

The Pew Charitable Trusts

Bank of America

Edison International

Samsung

BNY Mellon

Grainger

Southwest Airlines

CHS Foundation

H-E-B

Sprint

Cisco Foundation

Hewlett-Packard Company Foundation

Target

Citi Foundation

The Home Depot

TD Ameritrade

Community Safety Foundation,
funded by CSAA Insurance Group,
a AAA Insurer

John Deere Foundation

The TJX Companies, Inc.

Johnson Controls

United Airlines

Kimberly-Clark Corporation

United Technologies Corporation

Kraft Foods Group Foundation

University of Phoenix

Mazda North American Operations

US Airways

Medtronic

Wawa

Meijer

Wells Fargo

ConAgra Foods Foundation
Costco Wholesale Corporation
CSX
Darden Restaurants Foundation

Disaster Responder Members—$250,000+ Annually*
Alcoa

H&R Block

ArcelorMittal

Ingersoll Rand Foundation

AstraZeneca

Land O’Lakes, Inc.

AT&T

Marsh & McLennan Companies

AXA Foundation

MetLife Foundation

Ball Corporation

Morgan Stanley

Carlson Rezidor Hotels

New Balance Foundation

The Clorox Company
Delta Air Lines

Northwestern Mutual and the
Northwestern Mutual Foundation

Farmers Insurance

Procter & Gamble Company

UBS Americas

Ford Motor Company

PuroClean

U.S. Bank

General Motors Foundation

Residence Inn by Marriott

Western Union Foundation

H&M

Ryder Charitable Foundation

*As of June 30, 2014

Starbucks Coffee Company
and Starbucks Foundation
Starwood Hotels & Resorts
Worldwide Foundation, Inc.
State Street
Sunoco
Swiss Re
Texas Instruments
TOYOTA

25

 Sources of Financial Support – Fiscal Year 2014
Fiscal Year 2014
Net Assets (in billions): $1.961

Operating
Revenues
and Gains

(in millions)
Total $2,989.1

Contributions
(in millions)
Total $723.1

American Red Cross operating funds come from three main funding
sources: contributions, revenues from products and services, and
investment income and other sources. Total Red Cross operating
revenues and gains for fiscal year 2014 were $2,989.1 million.
Red Cross total expenses were $3,062.2 million. Net assets were
$1,961 million.

Products & Services 

Contributions  723.1   24.2%
Investment Income & Other 

Contributions for Domestic
& International Relief, General Operations,
and Endowment 
United Way and Combined
Federated Campaign 
Donated Materials and Services 

Biomedical Services 

Operating
Expenses

(in millions)
Total $3,062.2

$2,019.2   67.6%
246.8  

8.3%

$596.4   82.5%
103.7   14.3%
23.0  

3.2%

$1,979.9   64.7%

Domestic Disaster Services 

364.1   11.9%

Health and Safety Services 

196.1  

6.4%

Fundraising  183.2  

6.0%

Management and General 

3.8%

115.9  

International Relief and Development Services  127.4 4.2%
Community Services (other local programs) 

49.5  

1.6%

Service to the Armed Forces 

46.1  1.5%

NOTE: The complete audited consolidated financial statements of the American Red Cross for fiscal 2014 may be obtained online at redcross.org/pubs
or by contacting the American Red Cross Inquiry Center, 431 18th Street, N.W., Washington, DC 20006, (202) 303-4498.

26

 American Red Cross Leadership
Board of Governors
(as of October 31, 2014)
Honorary Chairman
Barack H. Obama
President of the United States
Chairman
Bonnie McElveen-Hunter
CEO
Pace Communications, Inc.
Greensboro, North Carolina
Vice Chairmen
Laurence E. Paul, M.D.
Melanie R. Sabelhaus
Emeritus Officials
George M. Elsey
President Emeritus
Board of Governors Members
Bonnie McElveen-Hunter
CEO
Pace Communications, Inc.
Greensboro, North Carolina
Ajay Banga
President and CEO
MasterCard
Purchase, New York
Afsaneh M. Beschloss
President and CEO
The Rock Creek Group
Washington, D.C.
Richard K. Davis
Chairman, President and CEO
U.S. Bancorp
Minneapolis, Minnesota
Allan I. Goldberg, M.D.
Leader, U.S. Advocacy and
Professional Affairs
U.S. Medical Affairs
Merck & Co., Inc.
North Wales, Pennsylvania
James W. Keyes
Chief Executive Officer
Fresh & Easy Neighborhood Markets
El Segundo, California

Joseph E. Madison
Broadcaster
Sirius XM Radio, Inc.
Washington, D.C.
Gail J. McGovern
President and CEO
American Red Cross
Washington, D.C.
Suzanne Nora Johnson
Former Vice Chairman
The Goldman Sachs Group, Inc.
Santa Monica, California
Richard C. Patton
Founder and Chief Manager
Courage Capital Management, LLC
Nashville, Tennessee
Laurence E. Paul, M.D.
Managing Principal
Laurel Crown Partners LLC
Los Angeles, California
Emilio Romano
Chairman and CEO
Bank of America – Mexico
Mexico City, Mexico
Melanie R. Sabelhaus
Entrepreneur and Philanthropist
Naples, Florida
Tina M. Schiel
Executive Vice President—Chief Stores Officer
Target Corporation
Minneapolis, Minnesota
H. Marshall Schwarz
Retired Chairman and CEO
U.S. Trust Corporation
New York, New York
David A. Thomas, Ph.D.
Dean and William R. Berkley Chair
Georgetown University
McDonough School of Business
Washington, D.C.
Carol Tomé
Chief Financial Officer and Executive
Vice President – Corporate Services
The Home Depot
Atlanta, Georgia

Corporate Officers
(as of October 31, 2014)
Bonnie McElveen-Hunter
Chairman
Gail J. McGovern
President and CEO
Dale P. Bateman
Chief Audit Executive
David Meltzer
General Counsel and
Chief International Officer
Brian J. Rhoa
Chief Financial Officer
Jennifer L. Hawkins
Corporate Secretary
Executive Leadership
John Crary
Chief Information Officer
Suzanne C. DeFrancis
Chief Public Affairs Officer
Peggy Dyer
Chief Marketing Officer
Shaun P. Gilmore
President, Biomedical Services
Cliff Holtz
President, Humanitarian Services
Melissa B. Hurst
Chief Human Resources Officer
Kevin Jessar
Corporate Ombudsman
Neal Litvack
Chief Development Officer
Jack McMaster
President, Preparedness and
Health and Safety Services
Floyd Pitts
Chief Diversity Officer

Steven H. Wunning
Group President
Caterpillar, Inc.
Peoria, Illinois

27

 Learn More About the American Red Cross
To learn more, or to find out how to donate time, money or blood, visit redcross.org.

Follow us on Facebook and Twitter.

facebook.com/redcross

@redcross

This report was produced by the national headquarters of the American Red Cross.
Roger Lowe
Senior Vice President
Communications
Brian McArthur
Vice President
Communications Operations
Carol Robinson
Director, Creative Resources
Leslie A. Betts
Writer

Sharyn Lange
Designer, Marketing
Terence Feheley
Editor, Marketing
Jeanette Ortiz-Osorio
Photography Manager, Communications
Michele Lumet
Print Production Coordinator, Marketing

Photography Credits
All photos are property of the American Red Cross unless otherwise noted.
Cover (from upper left, clockwise): American Red Cross; Patrick Fuller/IFRC; Hector Emanuel; Amanda
Romney. Inside cover (from left to right): American Red Cross; Talia Frenkel; Niki M. Clark. Page 1: ©Rhoda
Baer. Page 2: Daniel Cima. Page 3: Bob McCaffrey. Page 4: Keith Acree. Page 5 (top to bottom): Hector
Emanuel; Jason Colston; Jason Colston. Page 6 (top to bottom): Jason Colston; Jason Colston; Jason
Colston. Page 7: Hector Emanuel. Page 8: Niki M. Clark. Page 9 (top to bottom): Winnie Romeril; Niki M.
Clark; Brian Cruickshank. Page 10 (top to bottom): Danuta Otfinowski; Mark Munkel/Danish Red Cross.
Page 11: Niki M. Clark. Page 12: Courtesy of DVIDS. Page 13 (top to botom): Courtesy of DVIDS; Mike
Murdock; Courtesy of Chris Winchell. Page 14: Mike Murdock. Page 15: Amanda Romney. Page 16 (top to
bottom): Courtesy of Cindy M. Loo/The Boston Red Sox; Jody Lane; Jody Lane. Page 17: American Red
Cross. Page 18: Connie Harvey. Page 20: iStock.com. Page 21 (left to right): Jody Lane; Talia Frenkel. Page
22: ImageLink. Page 24: Hector Emanuel. Page 28 (left to right): Jody Lane; Mike Murdock; Jason Colston;
Patrick Fuller/IFRC; Shutterstock.com.

28

  American
Red Cross

redcross.org