2015 Business Survey City of Dallas, Texas Presented by City of Dallas February 2016 ETC Institute A National Leader in Market Research for Local Governmental Organizations …helping city and county governments gather and use survey data to enhance organizational performance for more than 30 years More than 2,050,000 Persons Surveyed Since 2006 for more than 850 cities in 49 States 2 Agenda • Purpose and methodology • Perceptions of the community • Reasons business will stay in Dallas • Satisfaction with city services • Services that are most important to businesses • How the survey results vary by district and type of business • Summary and Questions 3 Purpose • Objectively assess how well the City of Dallas is serving the needs of the City’s business community • Gather information about the characteristics of businesses in the City • Provide a tool for assessing the City’s performance over time 4 Methodology • Survey Description  six-page survey  took about 15-20 minutes to complete • Method of Administration  by mail, phone and online  random sample of business owners/managers in the City • Sample size:  1,470 completed surveys, including at least 100 in each of the 14 Council Districts • Confidence level: 95% • Margin of error: +/- 2.5% overall • All sizes of business (large and small) were represented in the survey 5 023. What type of business is your establishment? by percentage of businesses surveyed Retail establishment 12% Professional, Scientific, Technical Services 9% Health Care Eating and drinking establishment 8% Manufacturing Wholesaletdistribution lSonstruction 6% Finance and Insurance 5% Small office 4% Real estate management 3% Amusementtrecreation 2% Real estate sales 1% Auto retail 1% I . . 0 Information SEFEIICES Good Representation otel 1 In I Gas station 1% By Type Of organization 1% Telecommunications 1% Grocer 1% Other 12% I 0% 10% 20% 30% Source: ETC {201?5 Ctty of?ottos 50??an Source: ETC Institute (EM 5 City of?oifos Bus mess Sarer Q24. How many full and part-time employees does your business currently employ at the location where you received this survey? by percentage of businesses surveyed {3-10 25% Less than 5 3% Hot proyideo 3% 100 or more 5% 11-20 18% 51-99 Good Representation By Size of Business 7 21-50 16% 2015 City of Dalla\s Elsinew Lecation of Respondents Good Representation By Location 6 GI Bottom Line Up Front  Dallas businesses give the City’s business climate very high marks!  Most businesses are satisfied with the quality of city services, but there are opportunities to do better.  The most important city services to businesses are:  police services  street maintenance  water services  The factors that will have the most influence of the City’s ability to keep existing businesses in Dallas are:  the crime rate  level of taxation  access to major highways 9 Perceptions of the Community Businesses Have a Positive Perception of How the City Is Working to Attract New 11 Businesses, Retain Existing Businesses, & Support Business Growth & Development 11 Q13. Ratings of the Labor Peel in the Dallas Area by percentage ef that item en a 5-peint scale. where 5 means Wren,r geelzl" and 1 me ane "verypeer? lexelu I:linI:i Izlen't ltnewal Dualityr at laber 13% 33% 34% 13% F'rtirjuetitrityur at the werltieree 15% 33% 33% 13% i'Jitrailalziilit?yr at labar 13% 37% 32% 14% Stabilityr at the available laberferee 13% 33% 33% 15% Attitude ef 15% 33% 33% 15% Jab skills at the laber farce 14% 33% 33% 13% 0% 20% 40% 50% 80% 100% Seed ElGeelzl Beverage F'eer I Steamer ETC ?0475 C't'ij' bf Dai' 3.215 Bu'sr'aess Survey} Businesses Gave Good Ratings for the City?s Labor Pool 62% of Businesses Are Satisfied with the Current Business Climate in the City, Compared to only 13% Who Are Dissatisfied 13 13 Q6. How satisfied are you with the current overall business climate in the City of Dallas? Most areas are in BLUE, which indicates that businesses in most parts of the City are satisfied Satisfaction Mean rating on a 5-point scale 1.0-1.8 Very Dissatisfied 1.8-2.6 Dissatisfied 2.6-3.4 Neutral 3.4-4.2 Satisfied 4.2-5.0 Very Satisfied No Response ETC INSTITUTE 14 75% of Businesses Feel the Business Climate in the City Will Get Better or Stay the Same 15 Over the Next Two Years, Compared to only 12% Who Feel It Will Get Worse 15 78% of Businesses Would Be Very Likely, Likely, or Somewhat Likely to Locate Their Business16 in the City if They Started Over Today, Compared to only 17% Who Would Not Be Likely 16 83% of Businesses Would Be Very Likely, Likely, or Somewhat Likely to Recommend Dallas as17a Business Location, Compared to only 12% Who Would Not Be Likely 17 Reasons Businesses Will Stay in Dallas Issues Most Important in the Decision to Stay in Dallas for the Next 10 Years by percentage of businesses who selected the item as one of chcicss wa crime rate 20% Level of taxation 23% Access to the major highway system 520% Quality bflife has: Wireless availability - 10% F'rbsimity bf businesses that are important to you - 12% Availability bf sltilleu - 12% Overall image of the City - 15% 5 Attitutle bf local government tbwartl business - 14% Telecommunications - 510% Water availability - 10% Quality - 0% Availability economic incentives - Availability bf public transportation - 5% Access to airports I 5% Availability bf quality housing and amenities for I 5% Availability bf barlts and open space I 4% Availability libraries- arts- cultural amenities I 2% I 0% 10% 20% 30% 40% l-lst Choice I:l2nI:l Choice -3n:l Choice Scarce: ETC {2025 053' cf?at?t?as Survey Low Crime Rate, Level of Taxation and Access to Major Highways Are Most Important Satisfaction with City Services Q1. Satisfaction with Various City Services, Departments and Pregrams by percentage cf businesses that had used the service in the past 2 years and rated the item en a 5-pdint scale. where 5 means Wren,r satisfied" and 1 means "verydiseatiefied" ieacluding ddn't landwe] Fire lnspecticn 43% 22% 13% 14% 1Water Services I 23% 15% 13% F'dlice Department 41% 23% 13% 23% Eluilding lnspectiens 35% 31% 23% 15% F'dlice Traf?c 34% 31% 12% 19% 1Water EL Sewer Billing 3213% Building Permits 3223% Restaurant lnspecticns I 23% I 22% I 12% Cede 31% 23% 12% 29% Develdpment 23% 23% 25% 23% Planning and Edning 25% 22% 21% 21% Street Drainage 23% I 23% 23% I 29% City Hall [General] 25s. I sea-l has I 24% Street l'u'lSll'ltEl'lSl'lEE 1323% 43% 33% 33% 133% Satis?ed i5] IZISatis?ed [r21] I: Heutral i3] IZIDissatis?ed I Sam-ca: ETC Imrr?mra r3325 E'rg' ef?a?m Emma's; 534mm Most Businesses Give Positive Ratings for City Services 55% of Businesses Are Satisfied with the Overall Quality of Services Provided by the City, 22 Compared to only 15% Who Are Dissatisfied 22 Q4. In general, how satisfied are you with the overall quality of services provided by the City of Dallas? Most areas are in BLUE, which indicates that businesses in most parts of the City are satisfied Satisfaction Mean rating on a 5-point scale 1.0-1.8 Very Dissatisfied 1.8-2.6 Dissatisfied 2.6-3.4 Neutral 3.4-4.2 Satisfied 4.2-5.0 Very Satisfied No Response ETC INSTITUTE 23 73% of Businesses Rated the City’s Customer Service as Average or Better, Compared to 24 Only 16% Who Rated It As Poor or Very Poor Q3. Overall, how would you rate the City of Dallas’ customer service? Most areas are in BLUE, which indicates that businesses in most parts of the City are satisfied Satisfaction Mean rating on a 5-point scale 1.0-1.8 Very Dissatisfied 1.8-2.6 Dissatisfied 2.6-3.4 Neutral 3.4-4.2 Satisfied 4.2-5.0 Very Satisfied No Response ETC INSTITUTE 25 Services That Are Most Important to Businesses The Police Department, Water Services and Street Maintenance Are the Most Important Services/Departments to Businesses 27 Importance-Satisfaction Rating City of Dallas, Texas City ServicesiDepartments Most Importance- Most Important Satisfaction Satisfaction Satisfaction I-S Rating Category of Senrice Important Rank ?If: Rank Rating Rank ?gh Priority .10 - .20] Police Department 49% 1 57% 3 0.1517 1 Street Maintenance 24% 3 35% 14 0.1535 2 Medium Priority Water Services 27% 2 71% 2 0.0783 3 Fire Inspection 22% 4 73% 1 0.0594 4 Building Permits 15% 5 52% 7 0.0570 5 Code Enforcement 11% 7 54% 9 0.0505 5 Economic Development 10% 9 52% 10 0.0480 7 Building Inspections 13% 5 55% 4 0.0455 8 City Hall {General} 8% 11 51% 13 0.0392 9 Planning and Zoning 8% 10 52% 11 0.0384 10 Water Sewer Elilling 10% 8 54% 5 0.0350 11 Restaurant Inspections 7% 12 51% 8 0.0273 12 Street Drainage 5% 14 51% 12 0.0245 13 Police Traf?c Enforcement 5% 13 55% 5 0.0210 14 To Overall Priorities: How Does Dallas Compare to Other Large Cities? Satisfactibn with Items That lnfluenee Pereeptiens ef the City Dallas ys. Natibnal Business Survey Results by percentage bf whe rated the item 5?bbint scale where 5 was "yery satis?ed" ?atten at Cemp arts ens Wbriting tb attract new businesses tb City Attractibns bringing residents nearby Quality at deyelbbment in the City Wen-ting tb retain existing businesses in City business and deyelebment Ll?El' streets Wbriting bn easing traffic sbngestibn 33%: say 5 5 Wbriting an read senditibns El ESE- ES Sabres: ETC EM :7 C't'tj' ef?dtt?ds Bustnass Sat Lay} Business Suryey I?allas sis. 51s ass. I I ass 51%: say} 43% . say} tit-s. ss'it 44s 5 42's 5 ass my ads aims ads 30 Satisfaction with the Current Overall Business Climate in the City Dallas vs. National Business Survey Results by percentage of respondents who rated the item 5-point scale where 5 was "very,r satis?ed? National Comparisons Uverall Business Climate 53% 52% 0% 20% 40% 00% Business Surveyr Inallas Sourss: ETC rm} 5 C'E'ij' of?oiios Business Susie'st 31 Ratings of the City?s Labor Pool Dallas us. Natiehal Business Survey Results by percentage ef respehuehts whe rated the item 5?peiht sl: ale where 5 was "uery,r geed" Nattenat Camp attsens [if Iaher 5 ef the werltferce 3% satin 53% I Df Iaher Stability,r ef the available Iaher terse Attitude ef empleyees JDD Sitills [if the IEIDDF 4 0 20% 40% a? 40% 50% 40% 50% 45% 5th 00% I: Nat _ Business I?allas Hut-urea: ETC (301? 5 Cttj' ef?ettas Eur 1?st 32 Satisfaction with City Codes 1 Dallas vs. Natienal Business Survey Results by percentage ef respenuents whe rated the item 5?pui'nt scale where 5 was "1-5ny satis?ed" Nation at Camp anis ens Eening sages 53% . . sis. Building Issues 51% 42% Langssa in re uirements l} 0 sass Trash screening requirements . . . 361% Business signage regulatiens ass. 45's Business parlsing regulatiens 0% 20% 40% 00% Business Bunnies,r Inallas Hearse: I Jasmine EM 5 Dig ef?aiias Business Sun'st 33 Satisfaction with the Overall Quality of Services 0 Provided by the City Dallas vs. Natienal Business Survey Results by percentage at respenuents wne rated the item 5-peint scale where 5 was "very,r satis?ed" National Cempa?sens Quality at Serviees Previslesl 0% Hearse: ETC Institute Cin' af?aiias Business Surver 20% 40% 00% Business Survey.r Inallas 34 Satisfactien with Varieus City Services, Departments and Pregrams Dallas as. Natienal Business Survey Results by percentage er wne rated the item 5-peint scale where 5 was "wen,r satis?ed" Natfenai? Cemparfsens File 35% WatE-?l Pelise Department 34% Pelise Enfersement ml? WEIEF a Sewer Billing El?) Building Permits 5 Restaurant lnspestiens 53% CWE ??35 D0 i Esenemis Develepnient Flaming EDWHQ ?52vrn' 53% StlE-?E?Dlamage ??5iu?%3 City Hall {General} 32% Maintenam ?'Is?lla41% 0% 20% 40% 00% 00% 100% l:ll~latl- Business Survey.r I?allas Hearse: ETC Mariette ram :7 Cary ef?at?t?as Business Sara'an 35 Comparisons by Council District and Type of Business In general, how satisfied are you with the overall quality of services provided by the City of Dallas? 37 How satisfied are you with the current overall business climate in the City of Dallas? Mast Satisfied [ti-E satis?ed] Least Satisfied [Eli satis?ed] 1} Ceuncil District 13 {253%} 1} Council District 1 Council District 2} Dnuncil District 12 2} Council District 2 1] Prefessienal ELTechnical Services 1] Health Care Type of Business 2] Eating 3: Drinking Establishment 2} Real Estate 38 Which of the following best describes what you believe the business climate will be like in Dallas two years from now? 39 How Do the Business Survey Results Compare to the Resident Survey? How Business Satisfaction Compares to Resident Satisfaction in Dallas Businesses Residents Difference 55% 71% 67% 52% 48% 51% 73% 52% 42% 69% 68% 53% 50% 64% 89% 73% 13% 2% -1% -1% -2% -13% -16% -21% 55% 36% 33% 55% 59% 44% 49% 73% -4% -8% -16% -18% Satisfaction with City Services Code Enforcement Water Services Police Department Planning and Zoning Customer Service Street Drainage Fire Inspection Economic Development Perceptions of the City Overall quality of services provided Value received for City taxes paid Working on easing traffic congestion Quality of development in the City 41 Summary  Dallas businesses give the City’s business climate very high marks!  Most businesses are satisfied with the quality of city services, but there are opportunities to do better.  The most important city services to businesses are:  police services  street maintenance  water services  The factors that will have the most influence of the City’s ability to keep existing businesses in Dallas are:  the crime rate  level of taxation  access to major highways 42 Questions?