TriMet Attitude and Awareness Survey November 2015 AN NOTATED QU ESTION NAI RE 1. INTRODUCTION AND METHODOLOGY Davis, Hibbitts & Midghall, Inc. (DHM Research) conducted a telephone survey of residents in the TriMet service district. The objective of the survey was to track public mood, regional approval of the agency’s performance, services, new projects, and ridership. Research Design: Between November 5 and 13, 2015, DHM Research conducted a telephone survey of 800 residents, 16 years of age and older, in the TriMet service district. The survey took an average of 13 minutes to administer. The sample size is sufficient to assess opinions generally, and allows a review by multiple subgroups including age, gender, and other demographics. Respondents were contacted randomly using multiple samples including RDD, listed, and cell phone samples. In gathering responses, a variety of quality control measures were employed, including questionnaire pre-testing and validations. For a representative sample, quotas were set by age, gender, and geographic area. In the annotated questionnaire, results may add up to 99% or 101% due to rounding. Statement of Limitations: Any sampling of opinions or attitudes is subject to a margin of error. The margin of error is a standard statistical calculation that represents differences between the sample and total population at a confidence interval, or probability, calculated to be 95%. This means that there is a 95% probability that the sample taken for this study would fall within the stated margins of error if compared with the results achieved from surveying the entire population. For a sample size of 800, the margin of error is +/-3.5% at the 95% confidence level. The reason for the difference lies in the fact that, when response categories are relatively even in size, each is numerically smaller and thus slightly less able – on a statistical basis – to approximate the larger population. DHM Research: DHM Research has been providing opinion research and consultation throughout the Pacific Northwest and other regions of the United States for over three decades. The firm is nonpartisan and independent and specializes in research projects to support public policy-making. www.dhmresearch.com DHM Research TriMet Attitude and Awareness Study November 2015 2 2. ANNOTATED QUESTIONNAIRE 2015 TriMet Attitude & Awareness Survey Ages 16+, Tri-County Service District November 5-13, 2015; N=800 13 minutes; +/-3.5% DHM Research INTRODUCTION Hello, this is ___ of_________. We're talking with people in the Tri-County area today about local issues and would like to include the opinions of your household. May I speak with a (male/female) resident of the household who is at least 16 years of age? SCREENERS S1. COUNTY: First, do you live in Multnomah, Washington or Clackamas County? Total Rider Response Category N=800 N=614 Multnomah 46% 50% Washington 31% 33% Clackamas 23% 18% Non-Rider N=186 34% 25% 41% Cells may not add to 100% due to rounding S2. ZIP CODE: What is the zip code where you live? S3. AGE1: To ensure we represent residents of all age groups, please tell me your age? S4. AGE2: ASK IF REFUSED S3 Instead of telling me your actual age, please stop me when I come to the category which includes your age: Total Rider Non-Rider Response Category N=800 N=614 N=186 16-34 (Millennials1) 34% 35% 29% 16-17 3% 3% 2% 18-24 11% 12% 6% 25-34 20% 20% 21% 35-54 (Gen X) 36% 36% 37% 35-44 19% 19% 18% 45-54 17% 17% 18% 55+ (Boomers and older) 30% 29% 34% 55-64 16% 16% 14% 65+ 14% 13% 20% Mean Age (estimated) 44.3 43.4 47.4 Cells may not add to 100% due to rounding 1 Generation categories are approximate. DHM Research TriMet Attitude and Awareness Study November 2015 3 S5. GENDER: RECORD BY OBSERVATION Response Category Male Female Total N=800 49% 51% Rider N=614 51% 49% Non-Rider N=186 43% 57% Cells may not add to 100% due to rounding. PUBLIC MOOD 1. Do you feel things in the Portland Metropolitan area are generally going in the right direction, or do you feel that things have gotten off on the wrong track? Total Rider Non-Rider Response Category N=800 N=614 N=186 Right direction 56% 63% 33% Wrong track 27% 23% 38% Don’t know 17% 13% 29% Cells may not add to 100% due to rounding. 2. What is the most important major problem that you think local government needs to address in the Portland Metropolitan area? Response Category Total Rider Non-Rider Multiple responses accepted N=800 N=614 N=186 28% 27% Transportation 27% Roads/bridges/construction 21% 22% 21% (Subnet) Public transportation (subnet) 6% 6% 6% Other (subnet) 2% 2% 1% Social Issues 26% 28% 20% Government Taxes 9% 7% 17% Crime/Safety 8% 8% 7% School Issues 7% 7% 6% Growth/Overdevelopment 6% 7% 3% Economy/Jobs 6% 6% 6% Other 5% 5% 4% None 3% 3% 4% Don’t know 14% 13% 17% 3. Thinking about the transportation system in the Portland area including highways, roads, public transit, bicycle lanes and sidewalks, what is the one major problem that you would like to see improved? Response Category Total Rider Non-Rider Multiple responses accepted N=800 N=614 N=186 Traffic and Roads 77% 78% 74% Congestion 27% 28% 25% Road repair/maintenance 21% 21% 19% More bike lanes 17% 17% 16% Expand roads/capacity 14% 12% 19% More sidewalks/repair sidewalks 7% 8% 4% Safety 10% 10% 10% Public Transportation 9% 9% 8% Other 4% 4% 3% None 4% 4% 6% Don’t know 4% 4% 6% DHM Research TriMet Attitude and Awareness Study November 2015 4 4. Before today, had you heard of TriMet, the local agency that runs public transit in this region? Total Rider Non-Rider Response Category N=800 N=614 N=186 Yes 100% 100% 100% No 0% 0% 0% Don’t know 0% 0% 0% JOB APPROVALS 5. From what you know or may have heard, do you disapprove or approve of the job TriMet is doing? Total Rider Non-Rider Response Category N=800 N=614 N=186 Approve (Net) 72% 78% 49% Strongly approve 27% 33% 10% Somewhat approve 44% 46% 39% Disapprove (Net) 16% 13% 24% Somewhat disapprove 8% 7% 8% Strongly disapprove 8% 6% 16% Don’t know 12% 8% 27% Cells may not add to 100% due to rounding. 6. Thinking about the TriMet bus system, with routes in the 3-county metro area, do you disapprove or approve of the existing TriMet bus system? Total Rider Non-Rider Response Category N=800 N=614 N=186 Approve (Net) 74% 79% 60% Strongly approve 33% 37% 18% Somewhat approve 42% 42% 42% Disapprove (Net) 12% 10% 17% Somewhat disapprove 7% 7% 7% Strongly disapprove 5% 3% 10% Don’t know 14% 11% 23% Cells may not add to 100% due to rounding. 7. Do you disapprove or approve of the existing MAX light rail system? Total Rider Non-Rider Response Category N=800 N=614 N=186 Approve (Net) 80% 85% 66% Strongly approve 53% 60% 32% Somewhat approve 27% 25% 33% Disapprove (Net) 15% 13% 24% Somewhat disapprove 6% 6% 5% Strongly disapprove 10% 7% 19% Don’t know 4% 2% 11% Cells may not add to 100% due to rounding. DHM Research TriMet Attitude and Awareness Study November 2015 5 SECURITY EFFORT APPROVALS AND SAFETY CONCERN 8. From what you know or may have heard, do you disapprove or approve of the job TriMet is doing to ensure the safe operation of buses? Total Rider Non-Rider Response Category N=800 N=614 N=186 Approve (Net) 73% 77% 58% Strongly approve 33% 36% 22% Somewhat approve 40% 41% 36% Disapprove (Net) 11% 9% 19% Somewhat disapprove 7% 6% 10% Strongly disapprove 4% 3% 10% Don’t know 16% 14% 22% Cells may not add to 100% due to rounding. 9. From what you know or may have heard, do you disapprove or approve of the job TriMet is doing to ensure the safe operation of MAX trains? Total Rider Non-Rider Response Category N=800 N=614 N=186 Approve (Net) 75% 80% 58% Strongly approve 36% 41% 22% Somewhat approve 38% 39% 36% Disapprove (Net) 16% 14% 23% Somewhat disapprove 9% 8% 10% Strongly disapprove 7% 6% 13% Don’t know 9% 6% 18% Cells may not add to 100% due to rounding. 10.Have personal safety concerns ever prevented you from taking TriMet MAX trains? Total Rider Non-Rider Response Category N=800 N=614 N=186 Yes 25% 24% 29% No 74% 76% 70% Don’t know 1% 1% 1% Cells may not add to 100% due to rounding. RELIABILITY 11. From what you know or may have heard, how reliable is service on TriMet buses? Please answer using a 7-point scale where 1 is Not at all reliable and 7 is Very reliable. Total Rider Non-Rider Response Category N=800 N=614 N=186 Very reliable (7) 15% 16% 11% 6 30% 33% 22% 5 30% 31% 29% 4 10% 9% 11% 3 4% 4% 6% 2 1% 1% 2% Not at all reliable (1) 1% 1% 2% Mean 5.4 5.5 5.1 Don’t know 10% 7% 18% Cells may not add to 100% due to rounding. DHM Research TriMet Attitude and Awareness Study November 2015 6 12. From what you know or may have heard, how reliable is service on MAX? Please answer using a 7-point scale where 1 is Not at all reliable and 7 is Very reliable. Total Rider Non-Rider Response Category N=800 N=614 N=186 Very reliable (7) 24% 26% 17% 6 40% 42% 34% 5 18% 19% 15% 4 7% 6% 10% 3 2% 2% 4% 2 1% 1% 2% Not at all reliable (1) 1% 1% 2% Mean 5.7 5.8 5.5 Don’t know 6% 3% 16% Cells may not add to 100% due to rounding. RIDERSHIP 13. Next I am going to read a list of TriMet rider categories and I would like you to tell me which category best describes your TriMet ridership. This would include trips you make on the bus, MAX, WES, or LIFT paratransit services. Total Rider Non-Rider Response Category N=800 N=614 N=186 NON-RIDER, you never ride TriMet 23% 0% 100% INFREQUENT RIDER, you ride 38% 49% 0% less than once a month OCCASIONAL RIDER, you ride a 25% 32% 0% couple of times a month REGULAR RIDER, you ride several 7% 9% 0% times a week FREQUENT RIDER, you ride 7% 10% 0% almost every day Cells may not add to 100% due to rounding. Non-riders only 14.Thinking about why you don’t ride TriMet, how important is overcrowding as a reason you don’t ride? (If needed: Overcrowding is when you can’t find a seat or there are too many people to board a bus or MAX.) Non-Rider Response Category N=186 Important (Net) 28% Very important 11% Somewhat important 16% Neither unimportant or important 18% Unimportant (Net) 48% Somewhat unimportant 16% Very unimportant 32% Don’t know 6% Cells may not add to 100% due to rounding. DHM Research TriMet Attitude and Awareness Study November 2015 7 15.Even though you don’t ride TriMet, do you still value the benefits TriMet provides to the region? Non-Rider Response Category N=186 Yes 87% No 10% Maybe 1% Don’t know 2% Cells may not add to 100% due to rounding. Riders only 16.When you ride TriMet, which of the following vehicle or vehicles do you ride? Response Category Rider Multiple responses accepted N=614 Bus only 14% MAX only 52% Bus and MAX 32% WES 6% LIFT 3% 17.Please tell me, for which of the following activities you ride TriMet? You can have more than one answer. Response Category Rider Multiple responses accepted N=614 Recreation 66% Go to airport 37% Shopping 29% Work 28% Personal Business 26% Visit friends/family 18% School 14% Medical appointments 14% Other (SPECIFY) 1% Don’t know <1% 18.For which ONE activity do you ride TriMet most often? Response Category Recreation Work Go to airport Personal Business Shopping School Medical appointments Visit friends/family Other (SPECIFY) Don’t know Rider N=614 45% 17% 9% 8% 7% 6% 3% 3% 1% 2% Cells may not add to 100% due to rounding. DHM Research TriMet Attitude and Awareness Study November 2015 8 19.Which statement best describes the reason you ride transit when you do? Response Category Choice (Net) I have a car available for my use, but I prefer to take TriMet I choose not to own a car because I prefer to take TriMet Transit Dependent (Net) I ride TriMet because I can’t drive or don’t know how to drive I ride because I don’t have a car available for my use Don’t know Rider N=614 77% 75% 2% 17% 4% 13% 6% Cells may not add to 100% due to rounding. 20.Thinking of your travel on TriMet, how satisfied are you with your overall experience on TriMet? Would you say you are: Rider Response Category N=614 Satisfied (Net) 87% Very satisfied 44% Somewhat satisfied 43% Neither dissatisfied nor satisfied 8% Dissatisfied (Net) 4% Somewhat dissatisfied 3% Very dissatisfied 2% Don’t know <1% Cells may not add to 100% due to rounding. 21.Why do you say that? Those who are satisfied with their overall experience Response Category Multiple responses accepted, top mentions listed Positive—Service Doing a good job Reliable/on time Good transportation system/good way to get around Convenient/easy to use Clean/comfortable Friendly/nice drivers Affordable Safe Negative—Service Not on time/schedule problems Too crowded Bus cuts; routes/frequency Slow/takes too long Need to increase frequency Negative—Safety and Security Issues with other passengers Safety non-specific Negative—Management/Cost of system Negative—Fares Other Don’t know DHM Research TriMet Attitude and Awareness Study November 2015 Rider N=535 68% 34% 22% 21% 11% 6% 4% 4% 4% 24% 8% 5% 4% 3% 2% 8% 5% 2% 1% 1% 10% 3% 9 Those who are neither satisfied nor dissatisfied with their overall experience Response Category Multiple responses accepted, top mentions listed Negative—Service Slow/takes too long Don’t ride/use Not on time/schedule problems Too crowded Bus/trains are dirty Positive—Service Doing a good job Good transportation system/good way to get around Convenient/easy to use Helps avoid parking issues Negative—Safety and Security Issues with other passengers Safety non-specific Negative—Fares Other None, nothing Don’t know Caution, small cell size Rider N=50 44% 19% 8% 8% 6% 6% 30% 18% 7% 4% 4% 19% 12% 8% 4% 19% 3% 7% Those who are dissatisfied with their overall experience Response Category Multiple responses accepted, top mentions listed Negative—Service Slow/takes too long Not on time/schedule problems Too crowded Bus cuts: routes/frequency Need to increase frequency/expand hours Operator issues Negative—Safety and Security Issues with other passengers Safety (non-specific) Positive—Service Doing a good job Reliable/on-time Good transportation system/good way to get around Clean/comfortable Friendly/nice drivers Negative—Fares Negative—Management/Cost of System Other Caution, small cell size DHM Research TriMet Attitude and Awareness Study November 2015 Rider N=26 52% 26% 19% 11% 4% 4% 4% 37% 30% 11% 18% 11% 4% 4% 4% 4% 4% 4% 8% 10 22.How often do you ride a bicycle to connect to any TriMet service, including bus, MAX, or WES? Rider Response Category N=614 Never 84% Ride a bicycle to connect (Net) 16% Less than once a month 9% A couple of times a month 5% Several times a week 2% Almost every day 1% Don’t know <1% Cells may not add to 100% due to rounding. 23. (If connect to bike in Q22) When you bring a bicycle to connect to TriMet, do you usually bring the bicycle on-board or do you park it at a stop or station? Response Category On-board Park it at stop/station Both Don’t know Rider N=99 74% 20% 4% 2% Cells may not add to 100% due to rounding. 24.How often do you reduce your trips on TriMet due to overcrowding? Rider Response Category N=614 Never 60% Rarely/Occasionally 33% Rarely 19% Occasionally 14% Usually/Almost always 5% Usually 2% Almost always 3% Don’t know 2% Cells may not add to 100% due to rounding. FARES 25. Do you usually pay your fare by: Response Category Single ride 2.5 hour ticket Day pass Book of 10 2.5 hour tickets Book of 5 Day passes 7-day pass 14-day pass Monthly or 30-day pass Annual pass (includes employer/school pass Other (SPECIFY) Don’t know Rider N=614 51% 29% 4% <1% <1% <1% 6% 7% 1% 1% Cells may not add to 100% due to rounding. DHM Research TriMet Attitude and Awareness Study November 2015 11 26.Is your fare Adult, Honored Citizen or Youth? Response Category Adult Honored citizen Youth Don’t know Rider N=614 79% 17% 3% 1% Cells may not add to 100% due to rounding. 27.Where do you usually buy your fare? Response Category Ticket Vending Machine On board the bus Retail store TriMet Ticket Office Employer/School Mobile Ticketing App Social Service Agency Pass by Mail Other (SPECIFY) Don’t know Rider N=614 42% 25% 8% 8% 7% 7% 1% <1% 1% 1% Cells may not add to 100% due to rounding. 28.(If not ‘Mobile ticket app’ to Q27) Would you ever buy your fare using a smartphone? Rider Response Category N=573 Yes 45% No 44% Maybe 10% Don’t know 2% Cells may not add to 100% due to rounding. 29. (If ‘No’ or ‘Maybe’ to Q28) Why do you say that? Response Category Multiple responses accepted, top mentions Don’t own a smartphone Unfamiliar/don’t know how Security reasons/untrustworthy Don’t do financial transactions on phone Dislike technology/cell phones Prefer using kiosk/TVM Convenience/easier to use (‘maybe’) Not a frequent rider/Don’t use it enough Use cash/pay with cash Don’t have app/dislike apps No need All other responses None Don’t know DHM Research TriMet Attitude and Awareness Study November 2015 Rider N=307 23% 14% 12% 10% 9% 7% 7% 7% 3% 3% 3% 14% 2% 1% 12 30. Would you ever buy your fare over the internet? Response Category Yes No Maybe Don’t know Rider N=614 48% 43% 7% 1% Cells may not add to 100% due to rounding. 31.(If ‘No’ or ‘Maybe’ to Q30) Why do you say that? Response Category Multiple responses accepted, top mentions Don’t use/have internet or computer Convenience/simple (general) Security issues No need (general) Use app already/prefer phone Don’t like buying online Not a frequent rider/Don’t use it enough Easier to purchase at platform Prefer to use ticket booth/TVM Prefer face to face Not first choice (general) All other responses None Don’t know Rider N=308 10% 10% 9% 8% 8% 7% 7% 7% 6% 5% 4% 25% 1% 2% 32.In general, how would you rate the value of the transit service you receive for the fare paid? Please answer using a 7-point scale where 7 is excellent and 1 is poor. Rider Response Category N=614 Excellent (7) 28% 6 28% 5 27% 4 10% 3 2% 2 2% Poor(1) 1% Mean 5.6 Don’t know 1% Cells may not add to 100% due to rounding. DHM Research TriMet Attitude and Awareness Study November 2015 13 PROJECT AWARENESS All Respondents Next I’m going to ask you about a couple of new TriMet projects and ask if you are aware of them. 33.TriMet is developing a new electronic fare collection system called Hop FastpassTM where you tap a pre-paid card, similar to a gift card, to a reader to pay for your ride. Before today, were you aware of this new system? Total Rider Non-Rider Response Category N=800 N=614 N=186 Yes, aware 13% 13% 15% No, not aware 86% 87% 83% Don’t know 1% 1% 2% Cells may not add to 100% due to rounding. 34.Bus Rapid Transit, or BRT, provides a quicker, more reliable and more comfortable trip for bus riders. It typically uses larger buses with frequent service and fewer stops, and the stations have shelters containing customer information. In addition traffic signals and intersection improvements get buses through traffic faster. Before today, were you aware of BRT? Total Rider Non-Rider Response Category N=800 N=614 N=186 Yes, aware 11% 12% 9% No, not aware 88% 87% 91% Don’t know 1% 1% 0% Cells may not add to 100% due to rounding. 35. (If ‘Yes’ to Q34) Are you aware of a proposed BRT route along Powell and Division? Total Rider Non-Rider Response Category N=90 N=74 N=16 Yes, aware 42% 45% 24% No, not aware 56% 55% 64% Don’t know 2% 0% 12% Cells may not add to 100% due to rounding. Caution, small cell size. 36. In some cases where traffic congestion is extreme, this can also include building a busway, with travel lanes just for the buses so they’re not in traffic at all. Are you aware of discussion of a possible future busway or light rail project between Portland and Tigard and Tualatin along Barbur Boulevard? Total Rider Non-Rider Response Category N=800 N=614 N=186 Yes, aware 21% 21% 22% No, not aware 78% 78% 78% Don’t know 1% 1% 1% Cells may not add to 100% due to rounding. DHM Research TriMet Attitude and Awareness Study November 2015 14 COMMUNICATION 37.Now I’d like to ask you how you get your news about TriMet. Would that be: Response Category Total Rider Non-Rider Multiple responses accepted N=800 N=614 N=186 Online 44% 49% 29% Internet 33% 36% 24% trimet.org 11% 14% 3% Facebook 11% 12% 9% Twitter 2% 3% 2% Blogs 1% 1% 1% Network TV 35% 33% 42% Friends, relatives or someone 28% 26% 36% else Newspaper 23% 23% 25% Radio 17% 17% 17% All other responses <2% <2% <2% None <1% <1% 1% Don’t know 5% 5% 6% 38.How likely is it you would recommend TriMet to a friend? Please use a 7 point scale where 1 is not at all likely and 7 is very likely. Total Rider Non-Rider Response Category N=800 N=614 N=186 Very likely (7) 37% 42% 21% 6 20% 22% 14% 5 17% 18% 15% 4 8% 6% 13% 3 6% 5% 10% 2 2% 2% 5% Not at all likely (1) 6% 3% 15% Mean 5.4 5.7 4.4 Don’t know 3% 2% 6% Cells may not add to 100% due to rounding. TELEPHONE AND INTERNET USAGE 39.Which of the following best describes your telephone usage? Total Response Category N=800 Cell phone 95% Cell phone only 43% Cell phone mainly, but have a landline 26% Use both cell and landline equally 16% Landline mainly, but have a cell phone 10% Landline only 3% Don’t know 2% Rider N=614 95% 46% 26% 14% 9% 3% 2% Non-Rider N=186 94% 34% 24% 23% 12% 3% 3% Cells may not add to 100% due to rounding. DHM Research TriMet Attitude and Awareness Study November 2015 15 40. Do you have or are you planning to upgrade to a smart phone that can connect to the internet such as an I-Phone or Android? Total Rider Non-Rider Response Category N=800 N=614 N=186 Already have a smart phone 79% 80% 73% Planning to get a smart phone within the 3% 3% 3% next year Not planning to get a smart phone within 16% 15% 20% the next year Don’t know/Refused 3% 2% 4% Cells may not add to 100% due to rounding. 41.Do you have access to the internet? Total N=800 95% 3% 2% Response Category Yes No Don’t know Rider N=614 96% 2% 2% Non-Rider N=186 90% 7% 3% Cells may not add to 100% due to rounding. DEMOGRAPHICS These last few questions are only to group your responses with others. Please remember your answers are strictly confidential. 42.How would you describe your political views? Response Category Conservative Moderate Liberal Refused Don’t know Total N=800 26% 27% 34% 4% 10% Rider N=614 22% 26% 38% 4% 10% Non-Rider N=186 38% 29% 20% 3% 10% Cells may not add to 100% due to rounding. 43.Including yourself, how many people live in your household? Total Rider Response Category N=800 N=614 1 11% 10% 2 27% 28% 3 20% 19% 4 20% 21% 5+ 19% 18% Refused/Don’t know 4% 3% Non-Rider N=186 13% 23% 20% 18% 21% 4% Cells may not add to 100% due to rounding. DHM Research TriMet Attitude and Awareness Study November 2015 16 44.Which of the following best describes your racial or ethnic background? Total Rider Non-Rider Response Category N=800 N=614 N=186 Caucasian/White 75% 74% 75% Minority 19% 19% 17% Hispanic or Latino 6% 6% 3% Bi-racial/Multi-racial 4% 4% 3% Asian/Asian American 4% 4% 4% Black/African American 2% 3% 2% Native American 1% 1% 3% Pacific Islander <1% <1% 1% Something else 1% 1% 2% Refused/Don’t know 7% 6% 8% Cells may not add to 100% due to rounding. 45.Do you speak a language other than English at home? Total Response Category N=800 No 81% Yes 16% Spanish 8% Other language 8% Refused/Don’t know 3% Rider Non-Rider N=614 N=186 82% 79% 15% 18% 7% 10% 8% 9% 3% 2% Cells may not add to 100% due to rounding. 46.What is the last grade of school you completed? Response Category Less than high school (0-11) GED or high school graduate Some college or trade school Four year college degree BA/BS Post-graduate work Refused/Don’t know Total N=800 5% 17% 28% 34% 14% 3% Rider N=614 5% 16% 25% 36% 14% 3% Non-Rider N=186 4% 18% 38% 25% 12% 2% Cells may not add to 100% due to rounding. 47.Please stop me when I reach the category that includes your total annual household income from all sources. Total Rider Non-Rider Response Category N=651 N=504 N=147 Less than $10,000 5% 5% 6% $10,000 to $19,999 6% 6% 6% $20,000 to $29,999 6% 6% 5% $30,000 to $39,999 9% 9% 9% $40,000 to $49,999 11% 11% 9% $50,000 to $59,999 10% 9% 11% $60,000 to $69,999 8% 8% 7% $70,000 to $79,999 7% 7% 9% $80,000 to $89,999 6% 7% 5% $90,000 to $90,999 5% 4% 8% $100,000 or more 27% 27% 25% Mean $K (estimated) $63,900 $63,800 $64,200 Cells may not add to 100% due to rounding. Refused removed from calculations. DHM Research TriMet Attitude and Awareness Study November 2015 17 48. (If Refused/Don’t know to Q47) Please tell us whether your total annual household income is one of the following: Total Rider Non-Rider Response Category N=149 N=111 N=39 Less than $30,000 3% 4% 0% $30,000 or more 30% 30% 28% Refused/Don’t know 68% 66% 72% Cells may not add to 100% due to rounding. 49.Those are all the questions I have for tonight. If we do further research on this topic, may we call you again? Total Rider Non-Rider Response Category N=800 N=614 N=186 Yes 79% 81% 71% No 17% 14% 26% Don’t know 4% 5% 2% Cells may not add to 100% due to rounding. Language Response Category English Spanish Total N=800 99% 1% Rider N=614 100% <1% Non-Rider N=186 98% 2% Cells may not add to 100% due to rounding. DHM Research TriMet Attitude and Awareness Study November 2015 18