February 24, 2016
To the Indigenous Peoples of Canada
We would like to officially apologize.
Our Dsquared2 Women's Fall-Winter 2015 collection paid homage to the beauty and
strength of the Indigenous Peoples of Canada, who have shaped our country's cultural
identity. We are sad that our collection, which was meant to be a celebration of cultures,
might have caused hurt through our inappropriate use of words. Our intentions were in
good faith but we now understand how this terminology is offensive. We are truly sorry,
and apologize for the disrespect this may have caused. We can only hope that by making
this mistake we have brought attention to this issue, and learn together more about our
country’s history. We will continue this journey, learning and educating ourselves about the
diversity of the Indigenous Cultures of Canada: First Nations, Inuit and Métis.
We are proud Canadians and our birthplace is the driving force of the DNA of our brand,
Dsquared2. We are pleased and honoured to speak about Canada and carry its Flag with
us around the world.

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REGISTERED IN ENGLAND & WALES, COMPANY REGISTRATION NUMBER 05844853, WWW.DSQUARED2.COM +44(0)2077342674