Harris Poll QuickQuery® Questions:
BASE: SMARTPHONE/TABLET OWNERS (Q2115/1,3)
Qx05
How familiar, if at all, are you with the following offerings from
wireless providers?
Qx06

[DISPLAY HORIZONTALLY]
1
2
3
4
5

Never heard of
Heard of but not familiar
Somewhat familiar
Very familiar
Extremely familiar

[RANDOMIZE]
1
2
3
4
5

"Free data"
"Binge on"
"FreeBee"
"Zero rating"
"Sponsored data"

BASE: SMARTPHONE/TABLET OWNERS (Q2115/1,3)
Qx10
Some wireless providers offer "free data" where consumers can
enjoy video, audio, websites, and apps free from data charges or allowances.
Numerous online streaming services (like Netflix or Spotify), participate in
these "free data" offerings where instead of the consumer paying for the data
incurred from using these online services, companies or carriers cover those
data costs to introduce new offerings, attract subscribers, and meet users'
demands for online content.
Knowing this, how likely would you be to try a new online service (for
example, watching a new company's videos, listening to a new music service,
accessing other content) if it was part of a free data offering?
1
2
3
4
5

Not at all likely
Somewhat likely
Likely
Very likely
Extremely likely

BASE: SMARTPHONE/TABLET OWNERS (Q2115/1,3)
Qx15
How likely would you be to use more data on your smartphone or
tablet if a free data offering made some of that traffic not count against your
data allowance?
1
2
3

Not at all likely
Somewhat likely
Likely

 4
5

Very likely
Extremely likely

BASE: SMARTPHONE/TABLET OWNERS (Q2115/1,3)
Qx20
How likely would you be to do each of the following if a wireless
provider offered free data services?
Qx21
1
2
3
4
5

[DISPLAY HORIZONTALLY]
Not at all likely
Somewhat likely
Likely
Very likely
Extremely likely

1

Sign up with a new wireless provider

2

Stay with your current wireless provider