Smar t Gun Poll

P re s e n t e d b y M a r k B u r l e s , V i c e P re s i d e n t
Ja n u a r y 2 8 , 2 0 1 5
WINNING KNOWLEDGE

TM

 PSB Pulse
Method
• Online poll

Questions
1.

• 800 respondents; representative of US General Population
• Covers business issues ranging from business news to
public policy issues affecting business to new product
categories and business trends
• Fielded on the first Monday of each month
• Margin of error is ±3.46 overall and larger for
subgroups

Is there currently a gun in your house (either owned
by you or by someone else who lives with you)?

Definition: Smart guns are guns that can only be
operated/fired by the owner or per designated
individual due to technology or other constraints.
2.
3.
4.

Would you consider swapping the guns currently in
your home for new, safer "smart guns" when they
come on the market?
How strongly do you agree or disagree that gun
dealers should be allowed to sell "smart guns"?
How strongly do you agree or disagree with the
following statement? Once the technology is
commercially available, there should be a law saying
that all firearms sold must be so-called "smart guns“.

2

 Slightly less than a third of Americans claim to
have a gun in their household
[CATEGORY
NAME]
[PERCENTAGE]

[CATEGORY
NAME]
[PERCENTAGE]

Q1. Is there currently a gun in your house (either owned by you or by someone else who lives with you)?

 40 percent of gun owners would consider swapping
their current gun for a smar t gun
For those ages 18-44, more than half would trade their gun for smart gun

Trade Current Gun for a Smart Gun?

Age Distribution
55+

23%

Yes
40%

45 - 54

41%

18 - 44

54%

No
60%

Smart guns are guns that can only be operated/fired by the owner or per designated individual due to
technology or other constraints.
Q2. Would you consider swapping the guns currently in your home for new, safer "smart guns" when they come on the market?

 A strong majority of the US public believes that
gun dealers should be allowed to sell smart guns
Among those who agree:

Disagree
34%

87%

are gun owners

Agree
66%

Q3. How strongly do you agree or disagree that gun dealers should be allowed to sell "smart guns"?

75%

are men

59%

are women

 The public is split on whether all firearms sold
should be required to be smart guns
Should There be a Law?

Disagree
49%

Only over a third of gun owners support
requiring all guns sold to be smart guns

Agree
51%

Gun Owner

Non gun owners

Agree

38

58

Disagree

62

43

Q4. How strongly do you agree or disagree with the following statement? Once the technology is commercially available, there should be a law saying that all firearms sold must be so-called "smart guns“.

 7

Penn Schoen Berland
Penn Schoen Berland (PSB) is a research-based communications and polling
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