Jae Walker T0: Ghbalcfirmte Sciancra Team Ge: Mm Dvafl atone: Gfimane Sciencae PL-an Adamsf fllwu fa tar Si: or" vmyhelpfu. ghta Caufifl mn?cmamwnw Pie.-ase rawmumupkuzmwd gmbsuakn ma 'A.s.mose Imowme pammun help lmding" mm.' maps .counciL' Thalfiil be anhem fur Anti! 18?, Fe Again. thanks project. ml! orfax mevrith yuuroanmuarnts. Thanks. Regards. Joe Walkgr April 3. 1998 Global Climate Science Communications Action Plan In December 1997, the Clinton Adnfixfistxafion agreed in a treaty _to reduce gxeenhouse gas emissions to prevent what it purports to be changa the global climate caused by the continuing release of such anissions; The use gases have many sources. For eaample, water vapor is a greenhouse gas. A But the Clintozx action. it eventually approved by the US. Senate. will mainly affect emissions from fossil fuel (gasoline, coal. natural gas', etc.) mmbuafion. As the climate change debate has evolved, those who oppose actiotx have argued mainly that such a treaty will place the US. at a competitive disadvantage most other nations, and will be exu-em.el-y expensive to implement. Muclz of the cost . will who will payhighe: prices formost energy and transportation. The climate change by the treaty supporters is based _-pziznazily on forecasting models-.wit11 a very high degee of u.ncertzit1ty.. In fact. it not ltnown for sure whether cliinate change actually is occurring, or' if it is, whether humans really have any influence on it. . Despite these wealm in scientific understanding, these who oppose the - treaty have donelitfle to b11.1ld a case against precipitous action on din:-Late change based on the scientific uncertainty. As a. result, the Clinton Administration and gran asezffially have had the field to They have conduct::d an effective .. pufidc relations program to convince the Amezican public that the climate is changing. we humans are at fault. and we must do about it before calamity strikes. The environmental groups know they have been suoc&fx1L Commenting after the Kyoto negofiafiozxs about recent media coverage of climate change, Tom Watlxer>> executive vice president of the ational Envixonznental Trust, wrote: important as the admit of the coverage was the tone and tenor of it. In a change from just six months ago, most media stories no longer presented global as just a theory over which reasonable scientists could differ. Most storis - described prediction: of gobal warming as the positiott of the 'overwhelming number of s-dentists. That the emrimnmental community had,' to a great extent'. settled the scientific issue with the US. media is the other great-success that began perhaps - several xnonths earlier but b-ccurnc apparent during Kyoto.' nn A fifittrt 11 . In 1111? \Tl\ nawnl endiispaxmezscedea. 2 Because the science Imderpirming the global clicnate change theory has been effectively in the media or through other vehicle reaching the Amcncan public, there is widespz-ead; ignorance, which works in favor of the Kyoto and against thebest interest oflthe United Statu. Indeed, the public has b_ee.n1ugh1y x-eaeptive to the Clinton Administratiorfs plans. There has been little. If any. resistance or pressure applied to Congress to reject the treaty. except by those Inside the Beltway'' with vested interests. - Moreover-, from the political viewpoint, it is difficultfor the United Siafls *0 oppose the treaty solely on economic grounds, valid as the economic issues 2516- It 11'l.a.k$ it too easy for others to portray the United States as putting prtiscrvabcn 01' 115 This negotiators to make concessions that have not be-enwell thought throughfax more hann than good. This is the process that unfolded at Kyoto. andzs very likely to repea bed in,Buenos Aixes in Nove-rnber 1998. The advoates of global warming have been successful on the basis of the sdence and the extent of aggeernent on time-science. While 1I1du$'3'Y science andfoughtonthe econornicissues. Yetifwe show that sdence does ot support the Kyoto treaty - which most believe to be thecase puts the United States in a stronger moral position and 5135 isnegotiators from the need to make concessions as a. defense against economic concerns. Upon this mbleau, the Global Climate Science Team developed an action plan to inform the American public that science does not support fine precipitous actio-rs Kyoto would dictate, thereby providirrg a climate for the right policy decisions to be made. The team considered results from a new public opinion 'survey in developing the plan. Clarlood survey "inforzned A.m.e.ricens" suggests Axnericans c:urruitly perceive climate change to be a great threat, public opinion is open to charlge on clintate sdaxce. VVhEUR1"Lll"tfOttr12d that "some believe there is not enougx evidence to suggst that [what is called. global climate change] is -1 change due' to hu._ma.n behavior and activilis," 58 percent of those surveyed said they were more likely to oppose the Kyoto treaty. Moreover, half the responder-rts harbored doubts about climate science. members whoconuibulzd to the development of the plan are A. Adams, John Adams Associates; Candace Science and Environmental 'Policy Project: David Rorthbaxd, Comnxitbee For A Construdive Tornorrmv: Jeffrey Salmon. net Lee Ganigan, Environmental Issues Council: Bouchey and Myron Eben,' Frontiers of Freedom: Peter Cleary. Americansi for Tax Reform: Randy Rarxdol, Exxon Corp; Robert Gelui. The Southern Company; Sharon Kneiss, Corp: Steve lvfilloy, The of Sound Science: Coalition: and Joseph Anxerican Petroleum lrutitute. The action is detailed on the following pages. .r I . Global scum Canumtmication? tkutsigrxifiant amuugam (egg. Progxaas willbe isiutpleziuxtbed. Average dximns mumnaes 'in_diuute sderacaz. of xmnettainti?s bccfionies putt of wisdnut" '6 Media (recvgnirwl in ciimagute science. nefl?cts balance on filinuhe 'science and of of - fiewyoints fhat challenge the cuirnmt -: - @m "C1iIrI.hlE meaning that the_Kynin 1; defeated and mgcegmm fliwilrt the ummordnmuauange. there may Ab: no vgheu Wt: victory for In-muresnents' (at the science effort to the SW1 and Strategies and Tactics 1. National Media Relation; Pmpam: and relations>> progam to inform the media about nncerbmhes in cl1o1ate"5c1=11tEUR: to generate national, regional and local media coverage on uncerizinties. and thereby educate and inform the public. 51*" ?9 raise quesfions with policy makers- Tacficsz cliinate Buenos in November 1998, and will be continued Activities will be launched as soon as the plan is approved>> 5135135 chained, and the necessary resources public relations courmel) and deployed. In all cases, tactical inrplementation will be fully lnt2gI'at?d- 'nth elemens of this action plan. most especially Strategy 11 aim" 5?53 Data Center) 5 Identify, recruit and train a team of Eve indep-endent sc:ient'55 to media outreach. These will be individuals have a long 05 . -visibility and! or partidpation in the climate change debate Rather. Win consist afnew faces who will add their voic:es_tD_ those recognized somtsb already an: vocaL - . Develop a global climate science information kit for media indoding pee_I-reviewed papers that undercut the "co1we-ntional wisdom" on climate saence. This lot also will include understandable commtirtications. including simple fact_$heEUR15 that sdentific. uncertaintia in language thatcthe media. and public can - - Conduct briefizxgs by scientisis for the hop 20 media markets, using the kits. Distribute the infornmation kits to daily newsyapefi 11Z.fiO't'WV.'ldE with offer of sdenli-is in brief reporters at each paper. Develop, disseminate radio news releases featuring scientists n.a.fionWid=. _a11db?ff'31' scientists to appear on radio talk shows _across the country. - Produce. dbtribute a steady stream of climate science via facsimile and e-mail to science writers around the country. - Produce, distribute via syndicebe and dirocdy to newspapers nationwide a steady stream op~e-d columns to the editor authored by Convince one of the major news national TV jounualists John 50 produce a report examining the scientific underpinning-.s of the Kyoto breafy. - Organize. conduct through 3 series of campus/community work'5hops/ debates on climate science in 10 most states during the period znid-August ti-uvughOctober. 1998. rr:-xv Itwv A1801 3' . . . f, V. we i 'is' 1 -r .. gs': . la. Te - Consider advertising the in select Etarlcets to support n_ationa.L reyo-nal and local workshops debates), as appropriate- Nafionzl Medii Program Budget I $600,000 plus paid adverfisirxg 11. Global Girrute Scienceulnfonnation Source: Develop and implement 1 progrun to inject credible science and scientific accountability into the global climate debate, thereby raising qwestians about and undercutting the - 'prevailing scientific wisdom" The strategy will have the added benefit of providing a platform for credible. criticism of the opposition': . position on the science. Tacti?:s:- As withthe ational-Media Relations Program. these activities will be between now and the next climate meeting in Buenos-Airs, Argenfina. in -November 1998, and will continue Initiatives will 'be launched as soon asthe plan is approved. fu.nd.i.ng obtained. and the necessary resources arranged and A deployed. 0 Eshblish a Global Climate Science Data Center. 'lhe GCSD-C will be sizblished in. Washirtgton us a non--profit educational with an advisory board of respected dinnte sdentists. It will be staffed initially with professionals on loan froinvarious companies and associations with a major interest in the climate issue . Thse executhles will bring with them knowledge and experience in the following areas: -- 'Overall history of climate research and the FCC process; . Congressional relations and knowledge of where individual senators stand on the climate issue; . -- Knowledge of key climate scientists and where they stand: Ability to-identify and recuit as many as 20 respected climate sdenfists to serve an the science advisory board; -- Kriawledge and expertise in media relations and with established relationships science and energy writers. columnists and editorial writers; Expertise in grassroots organization; ahd - The will be led by' a dynamic senior executive with a. major personal Comnufrn-ent to the goals of the campaign and easy accss to business leaders at the CEO leveL The Center will be run on a day-to-day basis by an executive director mm 1'f3P?n5fl'mtY EUR115!-fling targets are met. The Center will be funded at a. level ""11 it 50 Succeed. Including funding for research contract that may be defined to 611 gaps in climate science a complete sczienfific critique of the IPCC research and its conclusiors). [(11 11.10 fl gr". fiA"70'I 6 5 The will become a. one--stop resource on climate science membefi 05 Congress. the media. industry and all others concerned. It willbc in conlact with the best climate sdentists and ensure that their findings B35 Vie?' receive appropriate attention. It will provide thern with the support they have been Ia:-Jdng. In short. it will be a sound scientific a1te=11ahV= to the IPCC. IB functions will include: V. - Providing as an easily accssible database (including a website) 05 331 mainstream climate sdenoe Identifying and atablishing cooperative relationships with all major scientists - whose research in' this field supports our position. -- Establishing cooperative relationships with other rnainstrearn sdemific organizations meteorologists, geophysicists) to bring their *0 . bear on the debate. 3 appropriate. . - - -- Developing opportunities to rnaadmize the impact of scienfific views with ours with the media and other key audiences. Monitoring and serving as and early wacning system for scientific developments with. the potential to impact on the climate science debate, pro a_n_d Con- Respondirxg toelaims from the scientific alarrnists and media. Providing grants for advocacy on climate science, as deemed approprialn Global Climate seem: Data Center Budget $5,000,000 (spread over two years mirfinroml I11. National Direct Outreach and Education: Develop and implement 3 53323 outreach program to inform and educate members of Congress. Stilt 0555315- industry leadership, and school teacher:/students about uncertainfies in climate science. This strategy will enable' Congress, shte officials and industry leaders will be able to raise such serious questions about the Kyoto treaty' scientific under-pinnings that American policy-makers not only will refuse to endorse it, they will seek to prevent progress toward irnplemfinfatifln at the Buenos Aires meeting in November or through other ways- -. . teachers/students about o.neer-tainfies in climate science will begin to erect 3 'barrier against further efforts to impose Kyoto--1ike measures in the future. Tactic: Info:-rning and educating rnernbers of Congress, state ofifidals and industry leaders will be as soon as the plan is approved, funding is obtained. and the necessary resources are arrayed and will continue through Buenos Aires and for the foreseeable future. The teachers/ students outreach program will be developed and lauriched inearly 1999. Inall cases, tactical will be fully integrated. will-1 elezrrents of this action plan. - Develop and conduct through the Global Climate Sdenn: Data Center science briefings for Congress. governors, state legislators. and Industry leaders by Augilst 1998. - Develop lcits on climate science targeted specifically at the needs of governrnent offixzials and lndustry leaders. to be used in conjunction with and 53111 "in-person briefings to further disseminate on clinute and thereby arm these influentials to raise serious questions on the sc:'e:m:e issue3.7 . Organize uncle: the a "Science Education Task Group" that will serve as the point of outzeach. to the National Science Teachers Association (NSTA) andvOt1'lE2' influential science education organizafions. Work with NSTA to develop school materials that present a credible. balanced picture of climate science for use in dassroams nationwide. 0 Distiibute educational materials dinectly to schools and through . oaxganizatians of climate science pattnexs Icompazuies. organizations that paxticipaite in this effort). - - National Dire-ct Outreach Program Budget $300,000 Punliinyfund Allocation: -'Develop and implement program to obtain . -funding. and to allocate funds to ensure that the program it is carried out effectively. IV. Tactics This strategy will be as soon as we have the go-ahead to proceai. - Potential funding sources were as American Petroleum Institute is mam-bets: Businjcs Round Table (BKI7 and its Electric Insftithte and 5.8 Petroleu.::n.Assod.atio:1. of Amerla. (IPAA) and its rnembezs;-and the National Pssociation (NMA) and is members. - Potential. fimd allocatozs were identified as the American Legislative Exchange Cm-mdl (AI-EC). Committee For A Constructive Tomon-ow (CPACT). Compefitive Enterprise Institute, of Freedom and The Mazshall Institute. Total Funds Required to Implement - $2,000,000 significant pofion Prog:a5:n lVTovembcr1998 -- of funding for the will be - deferred qntil1999 and beyond) Measurements Various metrics will be used to track progress. 'fl-xese measurements will have to be dcuzzmined in fleshing out the action plan and may include: 3831511: official opinion surveys and follow-'up s_urv_ey= on the percentage of Americans and government officials who recognize uncertainties in climate sdmce. - Tracking the percent' of media axficles that raise questions about climate science. N"-mber ?f ME-mbets Of exposed to our rnaterials on climate science. Nu-mbfif 05 on climate science received by Membexs of Congress 0 ta'-Eshaw appearances by sdmfiss aufestionixxz the "ore-vailinit Li' Wlxy . .26 .Number of school reached with our ?n dim"? . . . Number of science writer: briefed a.n?1 who report upon climfle 55"" uncertainties. Total audia-u:e exposed to newspapef-. radio. television cove?-5? ?f gm" uncertainties.--. .. . v02/01/01 THU 11:42 94781 9.3,