Tce Circulation Verification Council surveyed Cityview readers in the primary market areas indicated in publication's audit repor?. ?i?ce purpose was to identify the number ofindividuals who indicate they have read at least two ofthe lastfourissues ofthe publication, and cratherstudy information solely for advertising purchase evaluations. Market statistics estimates appearing in CVC reports, when available, are obtained from EASI So'fnva're. CUE study sources can include, but are not limited to, residential and cell phone SurveyS, online surveys, email surveys, andfor' social media surveys. Study source data can include, but are not limited to, residential phone listings, cell phone exchanges, publisher delivery lists, opt~in email, online and/orsocial media databases. Residential and cell phone survey populations consist of adults age 13 and over, living in households within the survey area. Within this area, each individual had a known (or ?non-zero") probability of being selected for the random sample. Surveys were conducted solely with pro-designated reapon'dents and no substitutions were permitted. initial survey attempts were spread evenly across all survey days Tuesday through Saturday). A minimum of 250 completed surveys, or 2.5% of net circulation for publications under 10,000 circulation is required with no more than one survey per household. Survey Procedures: To ensure the highest degree of comparability and to facilitate the survey process, a standard, consistent, speci?ed list of questions was asked. Surveys were concluded over a minimum period ofth?ree 'weeks to minimize the impact of Weather andlor special circumstances. Every effort was made to ensure that surveys were assigned randomly by day and that an approximately equal number of surveys ware completed on each survey day. Where appropriate, data was balanced andfor weighted by ZIP code using up-to-date known demographics: gender, age, number of ad nits in household and ethnicity in those cases where "one minority comprised no less than ten percent of the total population. Non-responses to any Single question were eliminated from the survey. In all casesJ at least sis attempts were made to con?tactallpre-designated respondents. Every effortwas made to surrn cunt language, cultu ral, behavioral a nd other barriers to a succeszul survey; and to the extent feasible, contact attempts were scheduled on a random basis. During the survey process, no questions were asked priorto the readership question,with the exception of a qualifying question designed to determine the ZIP code of the individual; and. ageneral warm-Up call Explanation designed. to put the respondent at ease. Warm-up questions did notinclude any re?erence to a publication itself Dr'the nature '07 the study information. The study follovved recommended guidelines developed in part from established media usage and evaluation guidelines. Survey to tais may not equal 100% due to rounding. The Circulation Verification Council estimates that all the infurmation in this survey has a maximum error margin of at the 95% confidence level. 0 Sbrvey respondents were interviewed during the verification of carrier delivery and mail distribution. 388 Survey respondents reported reading 'a minimum of turn of the last four'issues through single copy, controlled bulk, or pass along distribution. 48 Survey respondent responded to a geo~coded outbound email ventilation.- This publication did not participate in the CV'Conline research program. 9 Average estimated readers per edition during the. audit period: 2.6 _*Reade_rship estimates compiled from 2015 CVC circulation 8r readership study data. 1. Cityview is distributed regularly in your area. Do you regularly read or look thmugh Cityview? YES 436 Survey Respondents 2. Do you freiquently purchase products or services from ads? seen in Cityview? YES 301 69.0% 135 31.0% 3. How long do you keep Cityview before dis-carding it? 44% 1-?2 Days 29% 3-4 Days 07% 5-6 Days 20% 1 Week or mere 4. Reader Gender (Voice recognition - Gender Bias Rotation) Reader Market Demographics DemographiCS 51% 49% Male Readers 49% 51% Female Readers Ir?lem ?4 hwy What range best describes your age. Reader Market Demographics Demographics 022.0% 17% 45 - 54 08% 515years or older 6. What range best describes your combined annual household income for last year? Reader Market Demographics Demographics. 01% 09% under$15,000 04% 09% $15,000 $24,999 07% 09% $25,000'? $34,999 13% 1.3% $35,000 21% 19% $50,000 - $74,999 20% 14% $75,000 $99,999 12% 10% $100,000 - $124,999 08% 06% $125,000 - $149,999 0.7% 06% $150,000 $199,999 07% 05% over $200,000 7. What is the highest level of education you home obtained? Reader Market Demographics Demographics 01% 07% Some High School or Less 15% 24% Graduated High School 20% 30% Some College 43% 27% Graduated College 14% 08% Completed Master Degree 04% 02% Completed Professional Degree 03% 02% Completed Doctorate Degree months? 18% New Automobile, Truck or SUV 25% Used Automobile, Truck or SUV 09% Antiques or Auctions 45% Furniture or Home Furnishings 13% Major Home Appliance 21% Computers, Tablets or Laptops 28% Home Improvements or Home Improvement Supplies 32% Television or Electronics 15% Carpet or Flooring 54% Automobile Accessories (tires, brakes or service) 28% Lawn 8; Garden, Supplies 29%. Florist or Gift Shops 21% Home Heating Air Conditiooing {service new equipment) 63% Vacations or Travel 10% Real Estate 65% Men?s Apparel 69% Women?s Apparel 3.5% Children?s Apparel. 02% Boats oriPe-rSonal Watercraft 11% Crafts Supplies 15% Childcare 41% Education or Classes 05% Attorney 28% Veterinarian 15% Chiropractor 23% Financial Planner (Retirement, investing) 60% Tax Adviser or Tax Services 51% Health Club or Exercise Class 36% Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning) 08% Weight Loss 25% Lawn Care Service (Maintenance 8: Landscaping) 27% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo) 51% Pharmacist or Prescription Service 26% Cell Phone or Smart Phone (New Service or Update Service) 91% Dining 8a Entertainment 25% Jewelry 13% Wedding Supplies 39% Athletic Spo?r?E Equipment 04% or ATV's RAGE 3 OF 3 i% Positive respondents)