To: 'Ryan M From : Deborah Jordahl Sent: Sat 2/5/2011 4:46:58 PM Hi Ryan, I hope you got some good ideas from the focus group the other night. We got some really good fe edback in Eau Claire and Green Bay in terms of test ing messages and wording, and the t hemes and attitudes were consist ent in all three markets. It w ould be great if you could send me or direct me to statistics about public employee pay and benefits compared with the private sector and perhaps other states. It wo uld also be good to put in perspective w ith medium family incomes in Wisconsin. CFG will do everything we can to feed the grassroots, t he party and talk with t he t ruth. Fortunately people already believe it but I'm sure there are those who can still be shocked and outraged by it. Tha nks for your help. Deb Deborah H. Jordahl Coalition Strategies ·------------,..,..-------.~~· Pg 1 of 1 in thread "- To: 'John Co Thompso Cc: mjseaholm From : R. J. Johnson Sent: Sun 2/13/2011 5:27:59 PM Subject:RE: Wausau Bus 'Stephan 'Lorri Pickens' [LPickens@afphq.orgJ Yes. From : John Connors Sent: Sunday, February 13, 2011 5:16PM To: R. J. Johnson; Deb Jordah l; Stephan Thompson lorri Pickens Su Wausau people think we can fill one bus and a group from Eagle River/Rhinelander said they can fill a bus too. Can you budget another $1k for Eagle River/ Rhinelander? Pg 1 of 1ln thread To : R. J. Johnson [rj@rjjohnson.org]; Deb Jordah Stephan Thompso Cc: Matt Sea olm Lorri Pickens[LPickens@afphq.org] From: John Connors Sent: Mon 2/13/201110:34:13 PM Subject :Bus Schedule & Registration Hey Guys, Here's what we have for bus schedule confirmed right now. Three buses, six pick-up locations. Will be in Madison by 9:30am Tuesday the 15th, departure no later than 1:00pm. Please have Senate staff save some space in hearing room with interns or bodies and keep doors open for our folks. They have been shut out before. Please use .l ink below and information to promote on websites, etc. Email me for changes, questions, suggestions. Registration Link: https://spreadsheets.google.com/viewform ?hl=en& formkey=dDIDVkotbzNsLThfSONWSEhDb2hlbk E6MQ#gid=O Madison is Final location for all Buses. Drop off & Pick-up Location: 188 East Main Street, M adison, WI (intersection o·f Main & King Street) Drop Off: 9:30am CST Pick Up: 1:00pm CST POC: John Connors Mobile Email Bus 1 Rhinelander-Wausau Pick-up & Drop off Location Pick Up 1: Tuesday, Feb 15th @ 5:30am CST Pick-Up 1: Parking lot of old Tru Value, 2181 Lincoln Street, Rhinelander, W I Location: Old Tru Value lot Pick Up 2: Tuesday, Feb 15th @ 7:15am CST Pick-Up 2: Wausau Homes Education Center, 10805 Bus Hwy 51, Rothschild, WI location: Exit 185 off of 1-39 POC: Meg Ellefson Mobile: Email: Bus 2 Racine-Milwaukee Pick-up & Drop off location: Pick-Up 1: Tuesday, Feb 15th@ 7:30am CST Pick-Up 1: lves Grove Park & Ride- Racine County park and ride lot 51-20, lves Grove pg 1 of 3 in thread Location: Take 1-94 exit 333, tu rn west onto WIS 20 and travel about one mile. The lot is located on t he north side of WIS 20 near lves Grove Golf Links. Pick Up 2: Tuesday, Feb 15th @8:00am CST Pick-Up 2 :State Fair Park & Ride- Milwaukee County park and ride lot 40-55 location: Intersection of 76th Street & Kearney Streets, just South of 1-94 near State Fair Park, West Allis, WI POC: John Connors Mobile: Email Bus 3 Sheboygan-Fan du Lac Pick-up & Drop off Location: Pick-Up 1: Tuesday, Feb 15th @ 7:00am CST Pick-Up 1: Kohler Park & Ride at 1-43 and State Hwy 28 Location: Kohler park and ride, motorists should take 1-43 exit 123, head west on WIS 28, and turn left on County A. The park and ride is located to the left Pick-Up 2: Tuesday, Feb 15th @8:00am CST Pick-Up 2: Parking lot behind Rocky Rococo, 806 West Johnson Street, Fon du Lac, WI Location: 806 West Johnson Street , Fon du Lac, WI POC: Oriannah Paul Mobile Email : i Riteway Bus Service Waukesha 6:00am Scheduling Time POC: Jim K. or Colleen McKay: colleen@ritewaybus.com" Phone: (414) 464-5911 Email: jimk@ritewaybus.com Address: W201 N13900 Fond du Lac Ave. Richfield, WI 53076 Sponsor: Americans for Prosperity Foundation Brenda Baas 1126 S 70th Street, Suite S219A Milwaukee, WI 53214 (414) 476-7900 John Co I Mobile Pg 2 of 3 in thread I e ~~ • I e I tact Billing/ Payment By: Wisconsin Club for Growth, Inc. C/0 Deborah Jordah l 1223 West M ain St reet, #304 Pg 3 of 3 in thread To: 'Lorri Pickens' [LPicke ns@afphq.org]; 'R. J. Johnson'[rj@rjjohnson.org]; 'Matt Seah From : Sent: Subject:RE: Schultz This is unacceptable. We gave you credit for the buses we paid for and you took sole credit, not mentioning us as cosponsors. It was completely inappropriate to run ads like this right now unless you're trying to undermine us. It's like Mark Block never left. From : Lorri Pickens [ma ilto:LP ickens@ afphq.org] Sent: Wednesday, February 16, 2011 5:09 PM To: R. J. Johnson; 'Matt Seaholm' Cc: 'Deb Jordahl' Subject: RE: Schultz Tim wanted to do ads to help and show AFP presence and apparently talked to someone in Walker's office. At the time they were done, Schult z was on board. I have pulled the rest of what I can. They \Nere scheduled to run through tomorrow. From : R. J. Johnson [mailto: rj @rjjohnson .org) Sent: Wednesday, February 16, 2011 6:02 PM To: 'Matt Seaholm' Cc: Lorri Pickens; 'Deb Jordahl' Subject: Schultz Has bolted and AFP is running ads in Madison pra ising him. WTF? R. J. Johnson R. J. Johnson and Associates N7130 North Lost Lake Road Randolph, WI 53956 (Office) 920.326.5555 (Cell In Hoc Signo Vinces Pg 1 of 1 in thread To: Alan Cobb[ACobb@afphq.org]; Tim Phillips[TPhillips@afphq.org] ; j degance@afphq.org[jdegance@afphq.org]; Lorri Pickens[LPickens@afphq .org] Cc: John Conno From : Matt Seaholm Sent : Thur 3/3/2011 6:45:06 PM Subject:Proposed Wisconsin Budget WI State Chapter Full Budget.xls Hey Guys, Per your request, Attached is a revised Wisconsin budget pushed to the max. Below are my thoughts on why it is necessary. There are a couple realities that we sti ll face in Wisconsin even beyond the stand with Wa lker effort. Democrats are looking at all of their options to try to beat what he is doing and here's what t hey are. 1) Supreme Court - Right now there is 4-3 conservative majority on t he Court. Justice David Prosser is up for reelection on April 5th. While he did very well in the primary (55%), there will now be a renewed fi ght for the spot because unions know that if they ta ke their fight to the current court, they will lose. If they take it to a court w ith Joa nne Kloppenberg, a libera l, on it, they will win. This could stop everything that Walker is tryi ng to accomplish and they know it. Goes without saying, that would be a bad thing. 3) Recall elections - W e are hearing that unions are prepa red to dump millions into the reca ll efforts of 4 Republican seats that they believe they can flip. One thought is that Democrats will st ay in Ill inois until this can happen. As many as 9 recall efforts against republica ns have been launched. They have 60 days to collect signatures, the Government Accountability Board then will certify within 31 days, then 6 weeks later you will have an election. If they are able to flip 3 seats, t hey will control the Senate. To put it into perspective, a typical State Senate budget in W isconsin is roughly $250,000-$300,000 because they have a max donation of $1,000 per person . This gives outside groups incredible influence in an election . If the unions spend $2 million without a counter, they can likely buy a race. On the Republican side - t here have been recall efforts launched in vi rtua lly al l the districts of senators who are eligible for reca ll. Bottom line, the most li kely for reca il would be Jim Halperin, Dave Hansen, and Bob Wirch {these are the three we have been running radio ads against) . 4} 94th Assembly District - This is the seat vacated by the new Department of Administrat ion Secretary. While it's not integral to t he number of votes in Madison, it would effectively be t he equivalent of Scott Brown, Chris Christie, or Bob McDonnell to send a message to Scott Walker and Republicans in the Legislature. A typical targeted Assembly seat will have a budget of $100,000125,000. Again, outside influence can go a very long way. This seat is in t he La Crosse media market, which has per point cost of roughly $25-30. 5 ) Budget fight- New word is that Dem Sena tors w ill only come back if t hey get amendments as part of t he Budget Bill that Walker introduced this week and will likely get final passage in June. That gives us roughly 4 months of fights over similar issues. Walker put $1 billion in cuts to local aid {counties, municipalit ies, and school districts) in t his budget. You can already hear t he words, "draconian" "it w ill Pg 1 of 2 in thread kill our schools." etc. We need to be ready to continuously get the word out about this budget. The liberals will not be done if the budget repair bill is passed. On a Federal level: Despite all of the attention that is currently on Madison, we have one of the brightest and strongest conservative minds in America in Paul Ryan. A poll just released today shows him with an approval rating at 38 percent in his district. While he is doing the heavy lifting for our cause in Washington, we can't let him slip back home. Supporting him through educational efforts across the state will help him and our two vulnerable freshman members of Congress (Duffy, Ribble) to vote for the bill and be a champion for Congressman Ryan's Budget bill. And don't forget, we have a chance to send a message to 76 year old Herb Kohl that it is time to retire. My guess is he will run agai n unless he really has to work at it. That's why letting citizens know who Herb Koh l is and what his voting record has been can be a great way to pick up another seat in Washington . Kohl can self fund, but just like Congressman Obey did at the last minute, when faced with a tough reelect after a long career, he will have to ask himself, "Is it worth it?" And one more thing...W isconsin's 8 electoral votes could actually go for a Republican. While Obama won handily, Gore and Kerry won by roughly 1%. Now you have a Republican Gov, a Republican Senator, Republican Legislature ... this state is at worst, a purple state and at best, slightly red. The Republican candidate for president will have to make inroads in the midwest to win . With all ofthe focus on Wisconsin, why not put the resources into this state and kill two birds with one stone. From an AFP Organization perspective: We can keep pushing hard because the conservative side is fired up. Let's keep them active by constant communication and giving them things to do. There is a common theme from the people attendi ng the bus tour, "Thank you for doing this, we only wish we could do more." let's arm them with the facts through education means, let's keep them involved through regular meetings, tours, rallies, etc. These things are labor intensive and costly, but as we have seen in just the past two weeks, people are engaged and ready to go. With additional staff and resources, we can make the AFP chapter in Wisconsin twice as large as it was before Scott Walker became Governor. Bottom line: It 's storming in Madison. If conservatives can't weather th is storm, it will on ly make the other side emboldened. If they can, their will be a shock wave across the nation about reducing the size of government and enacting long-term reforms that put our state and nation, back on a path to fiscal health. If you have any questions regarding these t houghts, please give me a call at Thanks, Matt Pg 2 of 2 in thread Cc: Keith Gilke~ Mike HuebscWa lke~om]; RJ Johnson[rj@rjjohnson.org} To: Scott From : JV Sent : Man 3/ 21/201111:33:05 AM FYI The politica l natives are restless. Lot s of smart people on the sidelines wondering how the war is being fought , what's next, etc. Even if some would dismiss them out of hand we need to remember they are investors. I highly recommend reinstating the Sunday night phone call. Pg 1 of 1 in thread John Hoga Stephan Thompso From : mjefferson@wisgop.org Sent: Sun 5/15/201111:13:56 AM Subject :Fw: WisPolitics.com: Harsdorf Campaign: Shelly Moore moves in w ith the special interests To: Cc: John, Is there some potential illega lity? ------Original Message-----From: D Jorda hl To : 'Mu rray, Joe - Director of Political and Governme ntal Affairs' Cc: RJ Johnson Cc: 'Stephan Thompson' Cc: MJ work Subject: RE : WisPolitics.com : Harsdorf Cam paign: Shelly Moore moves in with the special interests Sent: May 15, 201111:03 AM Thanks Joe. This is a 501 group and the RPW should file a complaint. Imagine if a GOP candidate opened up shop with Club for Growth. Check o ut their pa rtners. VIJe can use t his against her but a com plaint must be f iled. http:/I advancingwisco nsi n .org/i ndex. php ?optio n=com_co ntent &view=category&lay out=blog&id=50&1tem id=226 -----Original Message----From : Murray, Joe - Direct or of Political and Governmental Affairs [mailto:jmurray@wra.org] Sent : Sunday, May 15, 201110:15 AM To: 'Deborah Jordahl' Subject : WisPolit ics.com: Harsdo rf Campaign: Shelly Moore moves in with the special interests http:/ /wispolitics.com/index.l m I? Article=236384 Sent from my iPad Sent from my U.S. Cellular BlackBerry®smortphone Pg 1 of 1 in thread To: John Hoga From: Matt Seaholm Sent: Thur 5/19/20119:17:37 AM Subject :Re: call sure ...just call my cell From: John Hogan To: M att Seaholm Sent: Thursday, May 19, 2011 8:56AM Subject: call can you and I talk today at 9:30? Pg 1 of 1 in thread To : 'Ryan Mu From : R. J. Johnson Sent: Thur 6/30/20118:12:53 AM Subject:Ban Pollster likes. Base won't. You will not get what you are looking for in terms of credit and you will look like you just crapped on a bedrock principle. R. J. Johnson R. J. Johnson and Associates N7130 North Lost Lake Road Randolph, W I 53956 (Office) 920.326.5555 (Cell) In Hoc Signo Vinces ---------------==-=-=--------·--~------·----------------~----~----·--------- Pg 1 of 1 in thread To: mdh From: R. J. Johnson Sent : Wed 8/10/2011 8:14:26 AM Subject:RE: Thanks Thanks Mike. Whew! -----Origina l Message----From : mdh Sent: Wednesday, August 10, 201112:45 AM To: RJ Johnson Subject : Tha nks RJ For all you did to make tonight the success it is, thank you I W e could not have hoped to be where we are without you and CFG. Thanks, again! Mike Sent on t he SprintR Now Netw ork from my BlackBerryR Pg 1 of 1 in thread To : Mark Neumann [mark.neumann@neumanncompanies.com] From : Keith Gilkes Sent: Thur 10/31/20119:09:16 AM Subject:Follow up MarkGovernor Walker asked that I follow up with you in regards to your calls to the office to help on the recall. Please direct those calls to me and I can chat with you further about our efforts. I am handling all the politica l efforts on behalf of t he Governor so t he preference is that you ca ll my phone over call ing the Gove rnor's office. W e like to keep a bright line. You can reach me on my cell at Thanks. Keith Gilkes pg 1 of 1 in thread or use this e-mail - Peter Valcarce[valcarce@winningmail.com] Keith Gilkes Sent: Tue 11/1/20111:05:20 PM Subject:Re: Quick question To: From: We are uncertain at this time whether the recalls on the state Senate side will move forward. It will just be Republicans -we don't have good options for districts for us to recall nor the money. If we do anything with the GOP State Senate, it will be a modest program and RJ runs that world. KG On Tue, Nov 1, 2011 at 12:36 PM, Peter Valcarce wrote: rm working on your mail plan, but was also wondering what's the status of other legislative recalls? How many will there be? Just Republicans or some Democrats? Pg 1 of 1 in thread To : Matt Seaho From : Stephan Thompson Sent: Thur 11/10/201110:53:01 AM Subject :RE: Give me a call Thanks ! And yes he did. From : Matt Seaholm Sent: Thursday, November 10, 20111 1:16 AM To : Stephan Thompson Subject: Re: Give me a ca ll checked with the guy ... he will be in contact w ith your vendor today and you should have your domain by early next week. Did Brett Healy drop off any DVDs of it's Working for you to take to the county chairs meet ing? From: Stephan Thompson To: Sent: Thursday, Novem r 10, 2011 9:56AM Subject: Give me a ca ll Office: 608-257-4765 Cell: Stephan Thompson Executive Director Republican Party of Wisconsin __________ ..--........ Pg 1 of 1 in thread , ~~~-......_- To: Keith Gilke From : Ryan Murra y Sent: Mon 11/14/20115:23:58 PM R. J. Johnson[rj@rjjohnson.orgJ Subject:Property Taxes Information Keith & RJJust an FYI that we'll be posting on our reforms and results website this week a comprehensive list of the new school tax levies . As a result of Act 10, many of these will go down, likely for the first time in history. The information is going to be posted interactively, but also as a spreadsheet. I know there had been some discussion earlier about doing targeted mail into some of the districts with lower levies, thanking the governor for lowering their taxes. Just wanted you to know that if there is still a desi re to do something like that, the information w ill be available publicly this w eek. Ryan Pg 1 of 1 in thread Susan Oergel Keith Gilkes Sent: Mon 12/12/20111:08:00 PM Subject:Thursday, Dec. 22nct To: From: Andrea Boo Please place a hold f rom 9:00am until 9:30am for "Personal1- WMC Conference Call" for Thursday, Decem ber 22nd. The point of contact for this meeting is Jim Pugh, Communications Director, from Wisconsin Manufacturers and Commerce. The Governor will be dialing in for this- Jim wil l provide further information. Andrea, we should work together on getting the ta lking points pulled together with Jim Pugh for the call. Jim's Contact information is: E-mai l: jpugh@wmc.org Work: 221-1902 Cell: Thanks. KG pg 1 of 1 in thread To : Hue Thompson [sthompson @wisgop.org}; Bra Blum[dan@scottwalker.org] From : Keith Gilkes Sent: Tue 3/13/2012 10:56:14 AM Subject:Thursday Luncheon Cancelled in Madison son.org]; Stephan Dan EveryoneThe campaign is going to be in Milwaukee on Thursday this week conducting a Victory Program/GOTV meeting so we will be unable to have lunch back in Mad ison. Please plan to resume our norma l meeting schedu le on Thursday, March 29th. Thanks. KG Pg 1 of 1 in thread From : R.J. Johnson Sent: Wed 4/4/2012 6:23:43 PM Subject:Re: conf call That would provide me with some cover. I'm involved directly in the Senate Stuff. We're way underfunded there so anything you can do will help. R. J. Johnson R. J. Johnson and Associates N7130 North Lost Lake Road Randolph, W I 53956 Voice (920) 326-5555 Cell In Hoc Signo Vinces To: R.J. Johnson[rj@rjjohnson.org] Cc: Bob Seitz[bob@arrowheadstrategies.com]; Larry McCarthy[mccarthy@mhmediadc.com]; Dave Whalen[whalen@mhmediadc.com] From : Brian Baker Sent: Wed 4/4/2012 6:02:22 PM Subject:Re: conf call Will circulate a call-in. Mr Ricketts said he may wish to join; he indicated that he was thinking also about how we can help the LtGov and state Senators, so please give some thought as to those aspects of the recall campaign. On Apr 4, 2012, at 6:11 Pt'v1, "R.J. Johnson" wrote: Let's do the earlier option. R. J. Johnson R. J. Johnson and Associates N7130 North Lost Lake Road Randolph, WI 53956 Voice (920) 326-5555 Cell In Hoc Signa Vinces From : Bob Seitz Date: Wed, 4 Apr 2012 16:29:14 -0500 To: ~' "R.J. Johnson" Cc: 'Larry McCarthy' , 'Dave Whalen' Subj ect: RE: conf call That works for me. Earlier is better. Bob Seitz From : bricba Sent: Wednesday, To: R.J. Johnson Cc: Larry McCarthy; Dave Whalen; Bob Seitz P11 1 nf? in thrp::arl Subject: Re: conf call How's either 10:30 am or llam ET? On Apr 4, 2012, at 9:40AM, "R.J. Johnson " wrote: I'm reasonably open that day. I've included Bob Seitz on this email, he should be on the call. R. J. Johnson R. J. Johnson and Associates N7130 North Lost Lake Road Randolph, WI 53956 Voice (920) 326-5555 Cell In Hoc Signo Vinces From : La rry McCarthy Date: Wed, 4 Apr 2012 13:29:30 +0000 To: Brian Baker "R.J. Johnson" , Dave Whalen Subject : Re: conf call Friday works better for me than Thurs Larry McCarthy McCarthy Hennings Media, Inc. 1850 M Street, NW Suite 235 Washington, DC 20036 202-296-9030 direct From : Brian Baker Dat e: Tue, 3 Apr 2012 20:33:39 -0400 To: Larry McCarthy , "R.J. Johnson" , Dave Wha len Subject: conf ca ll Larry/Dave & RJCan we have a call tomorrow and/or Friday with regard to the project I have asked Larry & Dave to help us with? RJ is an experienced hand in the midwest and a colleague from our good/bad ol' days at t he RNC. Please let me know your t imes and I w ill set-up a bridge. Brian ======= Email scanned by PC Tools- No viruses or spyware found. (Email Guard: 9.0.0.888, Virus/Spyware Database: 6.19580) ----------·~.-~----------~~----~------------~ Pg 2 of 2 in thread To: Cc: From: Sent: Ciara Turns[ciara@scottwalker.org] Dan Blum[dan@scottwalker.org]; Keith Gilkes[keith@scottwalker.org] Scott Walker \Afed 4/11/2012 5:08:35 P!V! This is the screen shot from Maciver. We could ask them for the original {without the crossed out parts). Brian Fraley should be able to help. http://maciverinstitute.com/wp-content/uploads/2011/12/Screen-shot-2011-12-01-at-9.42.17 -AM .png Sent from my Verizon Wireless BlackBerry Pg 1 of 1 in thread To: Keith Gilkes From : Da n Blum Sent: Mon 4/16/2012 3:56:43 PM Subject :convention speech Cc: RJ Johnson[rj@rjjohnson.org] ra Matthews[ciara@scottwalker.org] AllAs we start to prepare for the convention, it is time to start thinking about the speech. I would like to run by you guys the construct that I am envisioning and would like to have an initial discussion with the gov about tonight. Essentially, the speech can be broken into thirds. * In the first third, he can talk about the reforms, how they have worked, and other promises that he kept. In other words, not much different from where he is at today. * In the middle third he can have a contrast section where he talks about his opponent. Obviously we don't know who that is right now. * Finally, the last th ird of the speech w ill be forward focused. While we don't have many policy ideas for the future right now, those will be developed in the coming weeks. Wanted to make sure everyone is good with this ge neral construct before going the gov. Let me know. Cheers, DDB Dan Blum I Deputy Campaign Manager I Friends of Scott Walker dan@scottwalker.org I 0 : 608.441.1646 @OanDoranBiumhttp://twitter.com/# 1/dandoranblum Pg 1 of 1 in thread I C: - I To: Ryan Murra From : Keith Gilkes Sent: Sat 4/21/2012 9:31:50 PM Subject :Fwd: New Start Time - Debate Prep Can you forwa rd over to Waylon as well . Thanks. KG ---------Forwa rded~ From : Keith Gilkes - - Date : Sat, Apr 21, 2012 at 9:30 PM Subject: New Start Time- Debate Prep To: Da n Blum , Ciara Matthews , Nathan Conrad , Casey , Tom Evenson , Deb Jordah l Eric Schutt Mike Huebsch Ryan Murray , liz@mairstrategies.com RJ EveryoneI wanted to make everyone aware that we have pushed back debate prep start time t o 5:00pm tomorrov.:, Sunday April 21st. I apologize for the late notice, been t raveling and it has been difficult to get an e-mail out. We w ill still be looking to wrap the session at 7:30pm. Governor will arrive at 5:15 pm so we will have some t ime to discuss objectives and set up the room. Our session will be hosted at WMC, 501 East Washington St, Madison, W I 53703. Call my cell is you need anything Thanks. KG Pg 1 of 1 in thread To: Ryan Murr Mike Hue Keith Gilkes Sun 4/22/2012 3:36:09 PM Subject:Fwd: debate prep q's Debate questions.docx From : Sent : Here is the debate question sheet that we will be working off of for the session tonight. KG ------Forwarded message ------From : Dan Blum Date: Sat, Apr 21, 2012 at 4:37 PM Subject: debate prep To: "Deborah Jordahl " Keith Gil RJ Johnson , "sthompson@wisgop.org" I have at tached a list of debate questions for tomorrow's prep session that I have put together. I'm sure I'll come up with some more before t omorrow, but if you have any addit ions, changes, or thoughts in general, please get them to me by t omorrow at NOON, or forever hold your peace. Cheers, DDB Dan Blum I Deputy Campaign Manager I Friends of Scott Walker dan@scottwalker.org I 0: 608.441.1646 @Da nDoranB Ium Pg 1 of 1 in thread I C: RJ Johnson[rj@rjjohnson.org] From: Scott Wa lker Sent : Wed 4/25/2012 8:13:17 AM Subject :Re: Jobs #s To: I agree but I still think we need some explanation with the stepping point that the things have quieted down, our reforms are working and now jobs are going up in 2012. Why then do we want to go back to t he same battles again? ------Original Message-----From: RJ Johnson To: swalkerwi@gmail.com Subject : Re: Jobs #s Sent: Apr 25, 2012 7:48AM I think we need to shift the narrative. We have gained jobs in 2012 . No one looks at March to March and neither should we. Sent from my iPad On Apr 25, 2012, at 7:16AM, "Scott Walker" wrote: >The decline started in March 2011 and it got better at t he start of the year. i t hink we need to push t he narrative that the job loss started when the protests peaked. Now, Tom Barrett wants to fight that battle again. Things are just st arting to get better. '.Vhy would we want to go back? >Sent from my Verizon Wireless BlackBerry Sent from my Verizon Wireless BlackBerry Pg 1 of 1 in thread To: Ryan Murra From : Keith Gilkes Sent: Fri 4/27/2012 10:03:42 AM Subject :Re: Who's the WI Recall Action Find? Yeah- it's Brian Chatwin's group. Old Kapanke hand who is playing around in Wisconsin. Annoying but he is being managed by the RGA. KG On Thu, Apr 26, 2012 at 7:04 PM, Ryan Murray Got a fundraising letter in the mail and hadn't heard of t hem. It's signed by a Jeff McGowan. Sent from my iPhone Pg 1 of 1 in thread wrote: 'R. J. Johnson'[rj@rjjohnson.org]; kgilkes@ChampLLC.com[kgilkes@ChampLLC.com] swalkerwi@gmail.com[swalkerwi@gmail.com] From: R. J. Johnson Sent: Tue 3/29/20111:25:01 PM Subject:RE: April 14th - RSLC DC Event To: Cc: Also, to remind you and Fitz, all the positive radio and TV was from Scott through the club. Also the negative against the three. He needs to know that. kgilkes@ChampLLC.com[kgilkes@ChampLLC.com] swalkerwi@gmail.com[swalkerwi@gmail.com] From: R. J. Johnson Sent: Tue 3/29/201111:33:36 AM Subject:RE: April 14th - RSLC DC Event To: Cc: I just locked in Eric O'Keefe to head up our national fundraising operations with donors we know from the Koch seminar and across the country as we discussed at the residence. I am hopeful that Nick will stay to his commitment to call his folks, tell them we are the group, and that they should contribute liberally to what we propose. I haven't spoken to him because I was waiting to nail down Eric. We will be hiring a key person in each state to hit our goals. As I told you on the phone, putting Scott in that room will take major chunks of money off the table for an effort under our control. What is going on is an attempt to raise the resources under the RSLC in an alternative way to what Nick Ayers had proposed, but with the same effect. This isn't simply about being a team player, we will end up getting rolled. Every major hitter in the room will now NOT be contributing to our effort, because they believe they have already done so or have been waived in by us to the RSLC. Maybe you believe you have this worked out behind the scenes, and if somehow you can get an assurance that won't happen more power to you. I don't trust these people as far as I can throw them. As far as Fitzgerald, I would tell him the Governor will be raising 5 million plus under Wisconsin control. After having been totally screwed by the U.S. Chamber I am more convinced than ever that we cannot put our fate in the hands of others. Their first negative add is finally going up this morning. 1.5 million in media available and it stalled. They likely have cost us any chance we had at keeping the court. They all start with "we are here to help." The problem is it's as much helping themselves as us, both in terms of skimming dollars for other efforts and skimming off of the buys. And then it's where when and how it is spent. That's reality. I have seen it happen on at least six occasions this year. The only way to succeed is as Reagan said trust but verify. Verification is we control the resources. As far as Reince entering the fray, in terms of the meeting suggested this week with them, us and Gillespie, ask yourself where the RNC has been on resources to underwrite the recall effort. Better yet, ask Jefferson. It's zero. Same story different day. Reince has raised a ton of dough on this for the RNC here. It may be as much as 7 figures. With Eric now on board, I need the Governor on probably 7-8 trips to get us where we need to be along with some in-state stuff. It's the answer I have been waiting on and couldn't pressure time wise because I needed to raise half a million last week to run a flight of TV on Kloppenburg and try to do what the chamber was failing to do. That ad is up now under Citizens for a Strong America. Given that we have already raised 3 million for efforts in state from a variety of sources for the court, senate, and budget, I am not concerned that we can make our targets. What we don't need is donor confusion by the RSLC. Pg 1 of 2 in thread If you can't wait until we have an understanding wit h Nick and the RSLC, you are in effect committing to their program and control of our destiny. As I told you yesterday, the donors in the room will see our Governor, get the major ask for our program here, and will be off the table. Pretty simple math. R.J. From : Keith Gilkes - The Champion Group [mailto Sent: Tuesday, March 29, 20119:11 AM To: RJ Johnson Subject: April 14th- RSLC DC Event I am going to have to commit the Governor this am on this- Fitz is putting the hard press on this. As long as we get t he plan put together this week, I think we will be fine. We have not done a lot to help Fitz so far so this is his big ask at the moment and I have a hard time saying no. KG Keith Gilkes, President The Champion Group, LLC E-ma il: kgilkes@ChampLLC.com Pg 2 of 2 in thread Page 1 of2 From: Keith Sent: Thursday, August 18,2011 6:18AM To: Scott Walker Subject: Comments for Donor Call- Please review... Scott- below are some suggested remarks by RJ for the ca11. RJ is in the hospital so he will be unable to join on the call. I will pinch hit for him as best I can to give some follow up comments and help answer any questions that may come up. I will bring a copy of this with me to the · residence. KG We needed to hold four of.the six Republican Senators facing·recalls last week in order to maintain our conservative majority in the state senate. With your help and agai.ru;t the odds, we beat back the national unions and held our majority by a margin of17-16. Early polling told us that we would almost surely lose two of the six GOP seats. Two more seats were within the margin of error and trending the other way. Thanks to. your quick and very generous response to our call for help, we were able to frame the debate and define our opponents before they had a chance to define themselves. And we managed to win in an environment where we were outspent more than 2-1, withstanding a massive influx of union organizers and,.an estimated 30 million dollars. Wisconsin ·was declared ground zero by President Obama and the National Unions who wanted to stop sinrilar collective bargaining reforms in states like Ohio and Florida And they also tumed the recalls into class warfare as a practice run for the 2012 Presidential race. Ifthey could make us pay the ultimate price for our bold reforms, they believed they could stop reform efforts in Washington and around the countty. Wisconsin Democrats abdicated control of their campaigns to national consultants and Washlngton D.C. Unions, with heavy assistance :from Barak Obama's Organizing for America, Moveoh.org, The AFL-CIO, SEIU and others. Our efforts were run by Wisconsin Club for Growth and operatives RJ. Johnson and Deb Jordahl, who coordinated spending through 12 different groups. Most spending by other groups was directly funded by grants from the Club. We tactically outmaneuvered them. By defining Democrat Shelly Moore early, we took a race that started at only plus 2 (and where the Govemors numbers were upside down) off the ~ble and kept it there. Moore was a board Member of the NEA and the State teachers union. We used her radical views and footage of her 7/20/2012 EXHIBIT ~ 11 Zff Page2of2 union speeches to disqualify her and tmn off independent women and older voters. We knew women and older voters would reject her. We kept the pressure on through the election and won this seat by 16 points. We also defined Democrat Fred Clark early. We used his horrendous driving record, failure to pay child support> ?Jld a recording of him saying he wanted to call a female constituent back and smack her around, to illustrate how Clark behaves when he thinks no one's watching. This angle was particularly helpful in eliminating Clark's advantage with independent women. We were behind by 2 points when we started this race and we won by 4. · Wisconsin Club for Growth raised 12 million dollars and ran a soup to nuts campaign. Every target was researched utilizing a top notch opposition researcher and Club advisors. Polling, focus groups and message development was a collaborative effort with help from Neil Newhouse and Pat Caddell. An aggressive issue- based absentee ballot program was launched through direct mail and boots on the ground. Pro life, pro family and second amendment rights activists helped collect and process thousands of absentee ballot requests through a central operation. These activists were joined on the ground by dozens of volunteers from Ralph Reed's Faith and Family organization through a grant from the Club. The statewide voter list was enhanced with district specific micro-targeting data and 3.5 million pieces of issue specific mail was sent to targeted voters. From the beginning we Imew conservatives suffered from of a double digit intensity gap that favored the Democrats. To address this, we ran a two week radio and Fox TV News admonished voters not to let the Madison liberals take us back. Simultaneously we ran generic television ads talldng about the progress made balancing the state budget without raising taxes or cutting essential programs. Targeted districts had as much as 8 weeks of heavy network and cable television and radio. Ads were run on poll tested issues, including fiscal responsibility, tax hikes, wasteful spending and spending priorities that moved independent swing voters to the GOP candidate. 7/20/2012 To: Cc: Scott Walker[swa lkerwi@gmail.com] rg]; Deb Jordah 'Kelly Rinntl<>i.-rh ' M Wed 5/18/201112 :14:39 PM Subject:Dick Uihlein From: Sent: Governor, Dick evidently called the office and dorothy passed on to Kelly. Kelly and I spoke as to the follow up for Mr. Uihlein. I just talked with him. He sa id that he had a great evening with you and thoroughly enjoyed your company and appreciates all that you do. He was with pen in hand and I gave him the CFG address ... he clarified that it is unlimited and I replied with yes. (sorry gang, wasn't so bold to ask what his pen had in mind .. . but he's sending it today). Governor, I did tell him that you wished to call him personally to follow up on your great discu~,.: welcomes that... 262-612-4200 X 5201. Deb, it's coming to your attention. Mary 262-268-6859 Office ll Pg 1 of 1 in thread ~e To: kmrindflei Cc: 'Scott Walker'[swalkerwi@gmail.com] From: Deborah Jordahl Sent: Wed 5/18/2011 6:26:01 PM Subject :RE: Address for CFG Wisconsin Club for Growth 1223 W. Main Street #304 Sun Prairie, WI 53590. Please let me know if you need me to follow up on anything. Thanks, Deb Pg 1 of 1 in thread To: Ryan M From: Keith Gilkes Sent: Sun 7/24/20114:04:38 PM Subj ect:Mining Account 2011071809451S.pdf Can you have someone on the policy staff research this with the Budget Office - we should f ind out exact ly what is in our mining account. Get me back ground on t his. Than ks. KG Pg 1 of 1 in thread Scott Walker[swalkerwi@gmail.com] Keith Gilkes Thur 8/18/2011 6:18:21 AM Subject:Comments for Donor Call - Please review ... To: From: Sent: Scott- below are some suggested remarks by RJ for the call. RJ is in the hospital so he will be unable to join on the call. I will pinch hit for him as best I can to give some follow up comments and help answer any questions that may come up. I will bring a copy of this with me to the residence. KG We needed to hold four of the six Republican Senators facing recalls last week in order to maintain our conservative majority in the state senate. With your help and against the odds, we beat back the national unions and held our majority by a margin of 17-16. Early polling told us that we would almost surely lose two of the six GOP seats. Two more seats were within the margin of error and trending the other way. Thanks to your quick and very generous response to our call for help, we were able to frame the debate and define our opponents before they had a chance to define themselves. And we managed to win in an environment where we were outspent more than 2-1, withstanding a massive influx of union organizers and an estimated 30 million dollars. Wisconsin was declared ground zero by President Obama and the National Unions who wanted to stop similar collective bargaining reforms in states like Ohio and Florida. And they also turned the recalls into class warfare as a practice run for the 2012 Presidential race. If they could make us pay the ultimate price for our bold reforms, they believed they could stop reform efforts in Washington and around the country. Wisconsin Democrats abdicated control of their campaigns to national consultants and Washington D.C. Unions, with heavy assistance from Barak Obama's Organizing for America, Moveon.org, The AFL-CIO, SEIU and others. Our efforts were run by Wisconsin Club for Growth and operatives R.J. Johnson and Deb Jordahl, who coordinated spending through 12 different groups. Most spending by other groups was directly funded by grants from the Club. We tactically outmaneuvered them. By defining Democrat Shelly Moore early, we took a race that started at only plus 2 (and where the Governors numbers were upside down) off the table and kept it there. Moore was a board Member of the NEA and the State teachers union. We used her radical views and footage of her union speeches to disqualify her and turn off independent women and older voters. We knew women and older voters would reject her. We kept the pressure on through the election and won this seat by 16 points. We also defined Democrat Fred Clark early. We used his horrendous driving record, failure to pay child support, and a recording of him saying he wanted to call a female constituent back and smack her around, to illustrate how Clark behaves when he thinks no one's watching. This angle was particularly Pg 1 of 2 in thread helpful in eliminating Clark's advantage with independent women. We were behind by 2 points when we started this race and we won by 4. Wisconsin Club for Growth raised 12 million dollars and ran a soup to nuts campaign. Every target was researched utilizing a top notch opposition researcher and Club advisors. Polling, focus groups and message development was a collaborative effort with help from Neil Newhouse and Pat Caddell. An aggressive issue- based absentee ballot program was launched through direct mail and boots on the ground. Pro life, pro family and second amendment rights activists helped collect and process thousands of absentee ballot requests through a central operation. These activists were joined on the ground by dozens of volunteers from Ralph Reed's Faith and Family organization through a grant from the Club. The statewide voter list was enhanced with district specific micro-targeting data and 3.5 million pieces of issue -specific mail was sent to targeted voters. From the beginning we knew conservatives suffered from of a double digit intensity gap that favored the Democrats. To address this, we ran a two week radio and Fox TV News admonished voters not to let the Madison liberals take us back. Simultaneously we ran generic television ads talking about the progress made balancing the state budget without raising taxes or cutting essential programs. Targeted districts had as much as 8 weeks of heavy network and cable television and radio. Ads were run on poll tested issues, including fiscal responsibility, tax hikes, wasteful spending and spending priorities that moved independent swing voters to the GOP candidate. Pg 2 of 2 in thread To: 'Scott Walker'[swalkerwi@gmail.comJ; 'Kelly Rindfleisch Gilkes'R. J. Johnson'[rj@rjjohnson.orgJ Cc: ~Doner'Uennifer@donerfundraising.com) From : Kate Doner Sent: Thur 8/18/2011 8:34:07 AM Subject :Donor Call Det ails ' Keith Wisconsin Conference Call Brief Leader: Governor Scott Walker, Wisconsin Date/Time: Thursday, August 18th 9:30am CENTRAL) Agenda Welcome- Governor Walker - 10 mins max Thank everyone for joini ng t he call. Gov. Walker wi ll provide an overview of the Wisconsin recall election results. I. a. b. Political Update and Future Ramifications- RJ Johnson 5-8 mins How was your money spent National ramifications Future ramifications Petition Drive and Recall II. a. b. c. d. Ill. We are in Debt $800k- Governor Walker- 3 mins a. Discuss how we made the investment based on keeping the Senate. And participation from other groups didn't materialize like we hoped. WICFG carried the bulk of the investment at $12m. FYI: AFP - $1m RSLC - $500k Crossroads - $0 IV. a. V. Open discussion and questions- Governor Walker 10 mins. The operator will then explain how to ask a question. Governor Walker concludes call Kate Doner Doner Fundraising, Inc. 815 Brazos, Suite 701 Austin, Texas 78701 512.476.4403 office 512.233.2246 fax - cell kate@donerfundraising.com Pg 1 of 1 in thread To: 'Keith Gi rj@rjjohnson.org[rj@rjjohnson.org]; 'Scott Walker'[swalkerwi@gmail.com] nifer@donerfundraising.com]; 'Kelly Cc: 'Jennifer Bannister Rindfleisch From: Kate Sent: Wed 9/7/2011 6:39:02 AM Subject:Walker Recall Fund raising Efforts- thoughts Gentlemen, Here are my quick thoughts on raising money for Walker's possible recall efforts. I am happy to put into an official"plan". CFG: Make nice with RSLC Lock down $ commitments from RGA, RNC, AFP now Take Koch's money Get on a plane to Vegas and sit down with Sheldon Adelson. Ask for $1m now. Corporations. Go heavy after them to give. Didn't give much to the recall effort this summer. Create a new c4. Club for Growth name has issues. Walker: 1) Finance Chair Get a kick ass finance chair who can do peer to peer asks. Once Keith moves to the campaign- - have him rally the lobby/business community where Walker can't ask 2) PAC's Only one PAC has maxed out in 2011 to Walker. Not good You have raised $237,036.75 from PAC's. Collect the other $248,153.25 now. Invite them all to lunch with you for $25k each and make them ham sandwiches. Get firm. No need to do anything expensive. 3) Corporations Pulled Fortune's top 10 companies in Wisconsin. With a quick glance, only two have supported Walker (NW Mutual maxed out. American Family gave little). 1 2 3 4 5 6 7 8 9 10 Johnson Controls 83 Milwaukee 28,497.0 Northwestern Mutual 115 Milwaukee 21,602.6 Kohl's 135 Menomonee Falls 17,178.0 Manpower 143 Milwaukee 16,038.7 American Family Insu rance Group 344 Madison 6,453.4 Oshkosh 386 Oshkosh 5,433.3 430 Milwaukee 4,838.6 Harley-Davidson Milwaukee 4,332.5 Rockwell Automation 476 4,224.0 Fiserv 491 Brookfield Wisconsin Energy 496 M ilwaukee 4,193.2 Focus on getting CEO's working for Walker. Jobs Jobs Jobs is #1 and we want to keep Walker. Have them each personally give and get t heir leadership to give to Walker. Have them bundle and raise money for Walker. 4) Wisconsin Elected Officials-- create a Victory Fund Pg 1 of 2 in thread Have the statewide and legislators work to keep you in office. Helps them . Helps you. Set fund raising goals for each. Put a statewide office holder in charge of the end goal. Put a WI fundraise r in charge of the end goal. Hold them accountable. 5} Legislative Success. Create a list of legislation that passed and benefits whom. Example - National Tort Reform community. Civil Justice Reform Group, ILR, AJP etc should give significant money Lobby push Associations and Professional Trade Groups need to step up and dig deep 6) National Groups. Lock them down and make them work for you. RGA RNC Heritage RSLC AFP/Koch Fundraising Staff: 1) Have them coordinate efforts. Set goals. Divide efforts. 2) Create a finance plan and work it. 3) Hold weekly or bi-weekly fundra ising calls Just my two-cents. Kate Doner Doner Fundraising, Inc. 815 Brazos, Suite 701 Austin, Texas 78701 512.476.4403 office 512.233.2246 fax cell kate@donerfundraising.com Pg 2 of 2 in thread From: Keith Gilkes [mailto Sent: Monday, Oct ober 10, 2011 9:50AM To: Mary Stitt Subject: Re: Barry Mclean MaryWe shou ld do t his - I will work towa rd pull ing together options for such a meet ing. KG On Wed, Sep 21, 2011 at 11:35 AM, Mary Stitt