To:
Cliff Pintak[cpintak@tencapitol.com]; John GautierUgautier@tencapitol.com]
From : rj@rjjohnson.org
Sent: Thur 11/4/2010 9:28:47 AM
Subject:Fw: Final ck

CFG is cooked, see below.
Please resend me the JFC one w ith a note asking when it w ill get paid. I will use that to hammer it out.
We have you covered rega rdless.
Sent from my U.S. Cellular BlackBerry® smart phone

From : "Deborah Jordahl"
Date: Thu, 4 Nov 2010 08:48:16 -0500
To: <rj@rjjohnson.org>
Subject: RE: Final ck
I mailed it our portion just under 1K
From : rj@rjjohnson.org [mailto:rj@rjjohnson.org]
Sent: Thursday, November 04, 2010 8:39AM
To: Deb Jordahl
Subject: Fw: Final ck

Have you mailed them what they are owed?
Sent from my U.S. Cellular BlackBerry® smartphone

From : Cliff Pintak <cpinta k@tencapitol.com>
Dat e: Thu, 4 Nov 2010 09 :35:15 -0400
To: <rj @rjjohnson.org>
Cc: John Gautier<jgautier@tencapitol.com>; Lisa Nethery<lnet hery@tencap itol.com>
Subject: Re: Final ck

Neither had been received yet as of yesterday's mail. Today's mail won't arrive for another 3 hours. I'll
let you know if either arrives today RJ but they have not yet arrived.
On Nov 4, 2010, at 9:27AM, rj@rjjohnson.org wrote:

Let me know for sure. We own CFG and I can call Jensen on JFC.
Sent from my U.S. Cellular BlackBerry0 smartphone

From: John Gautier <jgautier@tencapitol.com>
Date : Thu, 4 Nov 2010 09:23:51 -0400
To: rj@rjjohnson.org<rj@rjjohnson.org>
Cc: Cliff Pintak<cpintak@tencapitol.com>; Lisa Nethery<lnet hery@tencapitokcom>
Subject: Re: Fi nal ck

Yes. Unless they came in while I was gone, $9K from JFC and $1K from WCFG. Lisa has details.
Sent from my iPhone

Pg 1 of 2 in t hread

 On Nov 4, 2010, at 9:01AM, rj@rjjohnson.org wrote:
Yep numbers were good on the sheets. Are you guys owed anything?
Sent from my U.S. Cellular BlackBerry8 smartphone
From : John Gautier <jgautier@tencapitol.com>
Date: Thu, 4 Nov 2010 08:24:57 -0400
To : <rj@rjjohnson.org>
Cc: Cliff Pintak<cpintak@tencapit ol.com>; Lisa Nethery<lnethery@tencapitol.com>
Subject: Re: Fi nal ck
Sorry R.J. Lisa was out a couple of days and I'm on the road. Both Cliff and lisa are in the office today.
Lisa, please work with R.J. to get this out today. I assume everyone was fine with the final spread sheet
we sent out with all the media numbers. Speak with Cliff if you have any questions or ca ll me on my cell.
Thanks

John Gautier
President
TenCapitol I Advertising and Public Affairs
703 860 4055 Ext. 104

On Nov 3, 2010, at 6:14PM, rj@rjjohnson.org wrote:
Didn't arrive. How did you send it?
Sent from my U.S. Cellular BlackBerry® smartphone
Cliff Pintak
cpintak@tencapitol.com

(w) 703-860-4055 ext. 105

Pg 2 of 2 in thread

 To:
'Matt Seaholm
From : R. J. Johnson
Sent: Mon 2/21/2011 3:10:05 PM
Subject:Wiring for Wisconsin Club for Growth

AN NCR:

Who decides Wisconsin's f uture?

Voters or government unions?

Wisconsin voted for fiscal sanity and balanced budgets.

But public employees walked off their jobs, abandoning our children.

Democratic legislators don't even have the guts to show up for their jobs, hiding out in other states.

And incredibly, President Obama backs the union bosses and floods Wisconsin w ith out of state political
protestors.

Governor Walker has t he courage to do w hat's right for Wisconsin.

Stand with Walker.

Pg 1 of 1 in thread

 To:
'Matt Sea holm
From : R. J. Johnson
Sent: Tue 2/22/20111:44:42 PM
Su bject:RE: Stand With Walker TV Ad
OK thanks.

From : Matt Sea
Sent: Tuesday, February 22, 20111:35 PM
To: R. J. Johnson
Subject: Fwd: Stand With Walker TV Ad

Hey RJ .. . Have you seen this?
Radio getting added tomorrow, I'll let you know what that is once I have the mp3

Thanks,
Matt

Sent from my iPhone
Begin forwarded message:

Pg 1 of 1 in thread

 To:
'Matt Seaho
From : R. J. Johnson
Sent : Wed 2/23/201112:05:50 PM
Subject:RE: WI- AFP ...
M issing Wirch Radio REV 2.mp3
Great. We're already running an ad on all those stations. This is why I advocated that you guys cover the
GOP guys with FAVs and told you were were attacking the dems. I dropped 81K. This is nuts Matt.

From : Matt Sea holm
Sent: Wednesday,
To: R. J. Johnson
Subject: Fwd: W I- AFP ...
Hey RJ ... we're going up with the attached ad today and the attached buys. I'm going to try and find
some cash to go up with a positive ad in Hopper land. Sounds like he is getting it pretty bad. Let me
know any thoughts you have. Thanks, Matt
Sent from my iPhone
Begin forwarded message:
From: Nick Everhart <neverhart@strategygroupm edia.com>
Date: February 22,
To: MATI SEAHOLM
Subject: W I- AFP ...
...Two emails coming, this is the first with the radio buys for the 3 districts and one of the three radio
spots.

Second email will come aft er this one.

Thanks,
NPE

NICHOLAS EVERHART
STRATEGY GROUP FOR MEDIA/STRATEGIC MEDIA PLACEM ENT
OFFICE: 740-201-5508

CELL: -

Pg 1 of 1 in t hread

 To:
R. J. Johnson[rj@rjjohnson.orgJ
From : Do nna limon
Sent: Thur 2/24/2011 3:27:24 PM
Subject:Re: Timing on Roulette
RJ, Madison is also on the Stand Tall media schedule that runs through Monday 2/28/11.
Do you want this WCFG1325 (Russian Roulette) spot sent to them as well to switch to airing asap?
Is that the spot you will be airing for the new Madison schedule that Kristen is working on as well?

On 2/24/2011 2:53PM, R. J. Johnson wrote:

If we have a problem with the timing of roulette on arriva l (because of production), let them run the
pro-Wa lker spot in lieu of roulette arriving. After roulette arrives, switch all CFG network traffic to
roulette when it arrives including the non-roulette flight running through Monday.
R. J. Johnson
R. J. Johnson and Associates
N7130 North lost lake Road
Randolph, WI 53956
(Office) 920.326.5555 (Cell) In Hoc Signo Vinces

Pg 1 of 1 in thread

 To:
'Matt Seaholm
From: R. J. Johnson
Sent: Thur 3/3/2011 2:39:16 PM
Subject:RE: tomorrow's meeting ..
8:30 WMC.

From: Matt Seaholm
Sent: Thursday, Marc
To: R. J. Johnson
Subject: tomorrow's meeting ..

what's the story? I may need to phone in.

Pg 1 of 1 in thread

 To:
Lorri Pickens[LPickens@afphq.org]
Cc:
Daryn lwicki[Diwicki@afphq.org]; Matt Seahol
Cobb[ACobb@afphq.org}; Brenda Baas[BBaas@afphq.o
From: John Connors
Sent: Fri 3/4/2011 9:41:41 AM
Subject:Re: FW: AFP WI radio

Alan

Brenda just confirmed Madison location. She will forward contract to Daryn to sign & get CC info to pay
for it.
Lorri: can you get a robo script to promote th is event and let Schimming and Vicki know to pum p on
radio .
M adison Location:
Alliant Energy Center
Exposition Ha ll Building, Monona Room #4
1919 Alliant Energy Center Way
Madison, WI 53713
Madison Event n me:
Doors open at 12:00pm (noon)
Event starts at 1:00pm-2:00pm

On Fri, Mar 4, 2011 at 9:30AM, Lorri Pickens <LPickens@afphq.org> wrote:

If you all can t ell me the inside info on which ones we should target, I'll help get the info needed to Sean
Noble.
Any updates on a Madison venue? Anything I can do to help?
-----Original Message----From : Alan Cobb
March 04, 2011 9:47AM
Lorri Pickens; Tim Phillip
To :
Cc:
Subject: Re: AFP WI radio
Looping in Matt.
- - Original Message From : Sean Noble
To: Alan Cobb;
Cc: Elissa Scannell
Sent: Fri Mar 04 09:43:37 2011
Subject: AFP WI radio

Pg 1 of 2 in thread

 We're planning to do radio spots in target Sen districts with the audio we get from our union members.
Can you guys let us know as soon as possible which Senate members are the focus and what markets
they are in?
We'll also do statewide radio of a more generic nature- basically following the TV tag of "stand with
Walker."
If you can get that information to Elissa, she can get the media buyers to reserve the time.
We hope to be up on radio Tues afternoon -presuming the shoots go well today.
Thanks!
-Sean

Pg 2 of 2 in thread

 R. J. Johnson[rj@rjjohnson.org]
From : Matt Seaholm
Sent:
Mon 3/7/2011 6:11:33 PM
Subject:Fw: WI AFP Concealed slightly revised
AFP Concealed vlO 030711[3].mov

To:

Hey RJ, This is going up starting on Wednesday, statewide .... $350K... Iet me know if you have any
concerns. Thanks, Matt

Pg 1 of 1 in thread

 To:
R. J. Johnson[rj@rjjohnson.org]
From: Matt Sea holm
Sent: Tue 3/8/20113:12:16 PM
Subject:Re: WI AFP Concealed slightly revised
i t hink we are going to change to something like...
DRAFT AFP :30- TV
Wisconsin's huge budget deficits put schools, health care-our very futures-in doubt.
Government unions unfairly get pensions and benefits far better than private sector workers-- and we
can't afford them.
Governor Walker's plan balances our budget, brings government union pensions into line, and still
allows collective bargaining for wages.
It's time the unions stop the misleading attacks and it's time Senate Democrats come home and do their
jobs.
Stand with Walker

From: R. J. Johnson <rj@rjjohnson
To: Matt .._,, ,hr•lm
Sent : Tue, March
Subject: RE: WI AFP Concealed slightly revised

1have the same concerns you do. Especially for the money involved.

From : Matt Seaholm
Sent: Monday, Ma
To: R. J. Johnson
Subject: Re: W I AFP Concea led slightly revised
Do you think this is the right message and delivery? We don't want someth ing to go up that might hurt
walker by missing the mark.
Sent from my iPhone
On M ar 7, 2011, at 10:25 PM, ''R. J. Johnson " <rj@rjjohnson.org> wrote:
Thanks.

Pg 1 of 1 in thread

 Matt Seaho
rj@rjjohnson.org
Sent:
Mon 3/14/201112:42:20 PM
Subject:Re: Ballpark... how much would statewide radio buy be for 2 weeks?
To:
From:

Yes. I know what we need to do there. Can we collaborate on message?
Really important.
Sent from my U.S. Cellular BlackBerry® smartphone

----Original Message---From : Matt Seaholm
Date: Mon, 14 Mar 201112:41:23
To: rj@rjjohnson.org<rj@rjjohnson.org>
Subject: Re: Ballpark ... how much would statewide radio buy be for 2 weeks?
Ok... does anyone have oppo on kloppenberg?
Sent from my iPhone

On Mar 14, 2011, at 12:36 PM, rj@rjjohnson.org wrote:
>To do a solid effort? 200-300

>.
> -----Original Message----> From: Matt Seaholm
> To: rj
>Subject: Ballpark... how much would statewide radio buy be for 2 weeks?
>Sent: Mar 14, 201112:35 PM
>
>

>
>Sent from my U.S. Cellular BlackBerry® smartphone

Pg 1 of 1 in thread

 To:
R. J. Johnson(rj@rjjohnson.org]
From : Matt Seaholm
Sent : Tue 3/15/2011 5:14:26 PM
Subject:Fw: WI plan
This doesn't include any radio that Tim Phillips might have secured today, but this is what Sean pitched
to the powers that be.
--- Forwarded MessageFrom : Matt Seaholm <MSeaholm@afphq.org>
To: Matt Seaholm
Sent: Tue, March 15, 2011 4:50:04 PM
Subject: FW: WI plan

-----Original Messa
From : Sean Noble
Sent: Monday, M arc
To: Tim Phillips
Cc: Matt Seaholm; Elissa Scannell
Subject: WI plan
Tim and Matt,
Here is the line items of the activity. Feel free to change as needed.
AFP specific:
Poll to test messaging- $5,000
Voter ID by volunteers - $10,000
2 mail pieces to AFP activists/modeled activists - $200K GOTV to ID'd supporters- $20,000
Non-AFP
Voter ID to 2010 GOTV pool - $20,000
Voter ID to remaining AFP modeled activists- >$50,000 Voter ID to swing universe- $22,000 Express
GOTV to ID'd supporters - $23,000
Total for State Supreme Court play- $350,000
Thanks,
Sean

Pg 1 of 1 in thread

 To:
R. J. Johnson[rj@rjjohnson.org]
From: Matt Seaholm
Sent: Fri 3/25/2011 9:43:52 AM
Subject:Re: Any news yet?
we'll be moving on the buy this morning.
To:
'Matt Seaholm
From: R. J. Johnson
Sent: Fri 3/25/2011 8:54:46 AM
Subject:FW: Any news yet?
GWC is buying out radio. If you can't place now I need to move in. Let me know ASAP. I to ld her to grab
the AG network.

From : Kristen Smith [mailto:kristens@nonbox.com]
Sent: Friday, Ma rch 25, 20118:51 AM
To: rj@rjjohnson.org
Subject: Re: Any news yet?
Do you want me to book Brownfield? (the ag network?)
They only have 17 spots available between Tuesday-Friday, but I've heard Greater WI Committee is
looking at snatching up those last spots. Cost for all17 spots is $7225

On Thu, Mar 24, 2011 at 10:07 PM, <rj@rjjohnson.org> wrote:

I don't mind at all. Please move forward on all fronts but talk. Let's visit on that first thing.
Sent from my U.S. Cellufor BfackBerry 0 smartphone

From : Kristen Sm ith <kristens@nonbox.com>
Date: Thu, 24 Mar 201115:48:52 -0500
To: R. J. Johnson<rj@rjjohnson.org>
Subject: Any news yet?
1 am still getting rates in from some stations, but the original stations are pretty much done. I'm just on
hold with the news/talk until I hear from you.

If you want me to actually book some of these other stations (WTMJ, WI Radio Network, non news
stations, etc.) do you mind getting multiple invoices for this? The sooner t hey can get checks, the
sooner they can book the inventory.

Pg 1 of 1 in thread

 To:
'Matt Seahol
From : R. J. Johnson
Sent : Tue 3/29/201111:33:36 AM
Subject:RE: AFP Radio
Jesus Matt, I never got a call from you or an email. I have been in MN since Saturday. That's a pretty big
development to leave to an office line if that's where you called. I left talk open for you with an
assurance the job was done . I could have bought it last week. One more misstep in a series of them.

R.J.

From: M att Sea holm
Sent : Tuesday, March
To: R. J. Johnson
Subject: AFP Radio
Hey RJ,

Tried to reach you over the weekend. Ran into some problems with our legal counsel on that
script. Now I have a much better idea of what we will be able to do on ads going forward.

Due to Kloppenburg's lack of record and our inability (by board direct ive) to focus on her experience, we
had to go a different direction. After seeing our polling numbers, I thought it made more sense to blunt
some of Prosser's negative w ith a positive ad. I know it doesn't pile on with the negatives, but it's the
best I could do.

Attached are the ad and the buy. Let me know with any questions.

Thanks,
M att

Pg 1 of 1 in thread

 To:
'Jennifer Bannister, Doner'[jennifer@donerfundraising.com]; Andrea
Boom[andrea@scottwalker.org]; Pat Hogan[pat@scottwalker.org]
Cc:
swalkerwi@gmail.com[swalkerwi@gmail.com]; 'Kate Doner'[kate@donerfundra ising.com];
camille@donerfundraising.com[camille@donerfundraising.com]
From: Susan Ciminello
Sent: Fri 3/30/2012 11:41:14 AM
Subject:RE: NYC mtgs 4/3
Thank you.

From: Jennifer Bannister, Doner [mailto:jennifer@ donerfundraising.com]
Sent: Friday, March 30, 2012 11:36 AM
To : Andrea Boom; Susan Cimine llo; Pat Hoga n
Cc: swalkerwi@gmai l.com; 'Kate Doner'; camille@donerfundraising.com
Subject: NYC mtgs 4/3

FYI we now have:
2:00pm- Dona ld Trump
4:00 pm - John Mack, chairman of Morgan Stanley
5:00pm- TENTatively w ith Amil Henry, Tiger Managnt.
*Steve Forbes is trying to change his schedule around so he can meet with Walker.

Andrea & Susan- we'll send addresses to you in a minute. I just wanted to get an update to you ASAP.

Jennifer Bannister
Doner Fundraising
476-4403 Office

II
onerfundraising.com

Pg 1 of 1 in thread

 To :
Keith Gilkes[keith@scottwalker.org]
From : Scott Walker
Sent: Fri 4/6/2012 6:51:28 PM
Subject :Re: Ads
I like the Health care ad too.
-----Original Message-----From : Keith Gilkes
To: <swalkerwi@gma il.com>
Subject: Re: Ads
Sent: Apr 6, 2012 6:50 PM
I have this over to Bill and RJ.

Sent from my iPhone
On Apr 6, 2012, at 6:46 PM, "Scott Walker" <swalkerwi@gmail.com> wrote:
> Health care: Tonette notes that my eyes look dark (around eyes}.
>
> Education:
>

>
>Jobs: First, I prefer the "tax breaks" ad to this one on topic of jobs.
>
>Second (if we use it} the line sho uld be "Nearly half of the employers surveyed plan to grow this year'.
>
>Third, Chuck is looking down then up at me.
>
>Fourth, there is only guys in t he ad.
>
> Tax breaks: good ad
>
>Education: my favorite ad but can we say we put more money into the classroom? Why not
" ... budgets and put money into the classroom.".
>Sent from my Verizon Wireless BlackBerry

Sent from my Verizon Wireless BlackBerry

Pg 1 of 1 in thread

 To:
From:
ohnson.org
Sent: Wed 5/11/20119:20:39 AM
Subject:Re: Conf Call later this afternoon
Depending on time, yes.
Sent from my U.S. Cellular 8/ackBerry<f!J smartp lwne

From : Matt Seaholm
Date: Wed, 11 May 2011 07:19:44 -D700
To: R. J. Johnson<rj@rjjohnson.o
ReplyTo: M att Seaholm
Subject: Conf Call lat er
You have any availa bilit y to hop on a call later this afternoon to see what Sean Noble's guys are
t hinking?

-----------~:::«::soe:

Pg 1 of 1 in thread

____

~~ U.~C'~-----·.-..L;Oi,_

..._~---

 To:
'Donna Limon'[donnal@nonbox.com]
Cc:
'R. J. Johnson'[rj@rjjohnson.org]
From : Deborah Jordahl
Sent: Tue 6/14/20119:06:17 AM
Subj ect :RE: SO 14
Donna,
That is what RJ intended. I believe he is out of pocket until noon. Thank you.
Deb
From: Donna Limon [mailto:donnal@no nbox.com]
Sent : Tuesday, June 14, 2011 9:01AM
To: Donna Limon
Cc: R. J. Johnson; 'Deborah Jo rdahl'
Subject : Re: SO 14
RJ, since I haven't heard back from you or Deborah, I went ahead and instructed both TV & Cable in SO
14 to begin ai ring (Pork Cut) as soon as they can, which for some TV stations they might change out
today but Cable will probably not change it until tomorrow.
Thank you, dl
Donna limon
Traffic Director/Media Asst
Nonbox
Ph: (414) 425-8800 ext. 166
Fax: (414) 858-9436

On 6/14/20118:27 AM, Donna Limon wrote:
Network TV & Cable?
On 6/14/20114:59 AM, R. J. Johnson wrote:
Switch all traffic to the second spot, pork cut. 100%.
R. J. Johnson
R. J. Johnson and Associates
N7130 North Lost Lake Road
Randolph, WI 53956
(Office) 920.326.5555 (Cell)
In Hoc Signo Vinces

Pg 1 of 1 in t hread

 RJ Johnson[rj@rjjohnson.org]
To:
Steve Come
From: Donna Limon
Sent : Thur 6/16/ 2011 1:28:07 PM
Subject:Wisconsin Family Action SLATE ...
Completely disregard the emails from t his morning below since I've now lea rned that the spot you're
working on wil l be for Wisconsi n Family Action (not Wisconsin Club for Growth). So, the new SLATE is:
WFAt1601 "Spot #1" (:60) (confidential: Respect-Olsen SO 14) (ant i Fred Clark)
Steve, asap once approved, please send me the MP3 and upload it to DG.
Thank you, dl
------ Original Message ------Subject:
Fwd : Wisco nsi n Club for Growth SLATE ...
Date : Thu, 16 Jun 201111:54:12 -0500
From : Donna Limon <donnal@ nonbox.com>
RJ Johnson <rj@rjjohnson.org>
To:
Steve Comeau
Sorry Steve, please make that slate 1634 (not 33)
W CFG1634 "Spot #34" (:60) {confidential: Respect-Olsen SO 14) (anti Fred Clark)
-------- Original Message----Subject :
Wisconsin Club for Growth SLATE ...
Date : Thu, 16 Jun 201111:37:52 -0500
From: Donna Limon <donnal@nonbox.com>
Steve Comeau
RJ Johnson <rj@rjjohnson.org>
To:
W isconsin Club for Growth SLATE...
WCFG1634 "Spot 1#34" (:60) (confidential: Respect-Olsen SO 14) (anti Fred Clark)
Steve, asap once approved, please send me the MP3 and upload it to DG.Thank you, dl
Donna Limon[donnal@ nonbox.com)
To:
From : rj@ rjjohnson .org
Sent: Th ur 6/16/2011 3:02 :12 PM
Subject: Re: another tag???
Yes, two spots. Fami ly one is who is paying. Other w as a fallback.
Sent from my U.S. Cellular BlackBerry® smartphone

From : Donna Limon <donnal@nonbox.com>
Date : Thu, 16 Jun 201114:56:38 -0500
To: RJ Johnson<rj@rjjohnson.org>
Subject: another tag???
Hi RJ. Comeau just mentioned to me that the RADIO spot he's j ust f inishin up has 2 separate tags!
As assigned for WFAI1601 the t ag says: Wisconsin Family Action
but, the other tag says: Citizens for a Strong America
What do you plan on doing with the Citizens spot???

Pg 1 of 1 in thread

 To:
'Mike Roz'[Mike@spliceedit .com]
Cc:
'Donna Limon'[donnal@nonbox.com)
From: R. J. Johnson
Sent: Wed 7/13/201112:18:50 PM
Subject:Bike
Is approved and should be uploaded to all stations for WFA
R. J. Johnson
R. J. Johnson and Associates
N7130 North Lost Lake Road
Randolph, WI 53956
(Office) 920.326.5555 (Cell)
In Hoc Signo Vinces
----~,..-~~-•----·---m~------~""••-·~~...,-------·

Pg 1 of 1 in thread

 To:

RJ Johnson[rj@rjjohnson.org]

From: Donna Limon
Sent: Tue 7/19/2011 3:03:45 PM
Subject:ROTATION for WFA schedule 7/22-7/25 ...

ROTATION for WFA schedule 7/22-7/25 ...
Please let me know:
cable-Green Bay SD 14 Olsen
cable-Madison SD 14 Olsen
Do you want me to continue airing WFAI1302 (Bike-Olsen SD 14) (anti Fred Clark)?

Pg 1 of 1 in thread

 carmenm@nonbox.com[carmenm@nonbox.com]; 'Bill Eisner'[bille@nonbox.com]; 'Greg
Bell'[gregb@nonbox.com]; OonnaL@nonbox.com[OonnaL@nonbox.com]; 'Kristen
Smith'[kristens@nonbox.com]; 'Viquie Stessl '[viquies@nonbox.com]
Cc:
rj @rjjohnson .org[rj @rjjohnson.org)
From : Carmen McKinley
Sent:
Mon 7/25/201110:50:59 AM
Subject:RE: Political Update

To:

WMC not WFC ...typo
'Bill Eisner'[bille@nonbox.com); 'Greg Bell'[gregb@nonbox.com];
OonnaL@nonbox.com [OonnaL@nonbox.com]; 'Kristen Sm ith'(kristens@nonbox.com]; 'Viquie
Stessl'[viquies@nonbox.com]
Cc:
rj @rjjohnson.org[rj @rjjohnson.org]
From : Carmen McKinley
Sent: Mon 7/25/201110:49 :15 AM
Subject:Political Update
To:

Just spoke with RJ about t he cost s of our last week for SO 10 (CSA), SO 14 & 8 ONCG) and SO 2 (WFC) for
network and CTV. W e will start feeding t he buys to him as soon as we can get them put together for
costs (rates have prett y much gone up at every station).
em
Carmen McKinley
Associate Media Director
Nonbox, inc
5307 N. 92nd Street
Hales Corners, WI 53130

414-425-8800
414-858-9436 fax
carmenm@nonbox.com

P!!1 of 1 in thread

 To :
R. J. Johnson[rj@rjjohnson.org]
From: Matt Seaholm
Sent:
Wed 7/27/201112:13:44 PM
Subject:IO call results

Hey RJ,
While unscientific, I figured I would pass these along to you. We rate on a scale of 1-10 and we are
calling everyone who falls between 4 and 6, so the middle of the road. These are the calls that we have
done in the past couple of nights for what it 's worth.
I'll be in touch on the ad buys.
Thanks,
Matt
SO 2: 1,302 surveys completed

Q1: (473 answered Q1)
213 Cowles
98 Nusbaum
162 Undecided
829 Refused to answer Q1
Q2: (461 answered Q2)
165 support Walker
105 Oppose Walker
191 Undecided
841 Refused to answer Q2

SO 8: 4,216 surveys completed

Q1: (1,594 answered Ql)
478 Darling
505 Pasch
611 Undecided
2,622 Refused to answer Ql
Q2 : (1,507 answered Q2)
439 support Walker
439 Oppose Walker
629 undecided
2,709 Refused to answer Q2

Pg 1 of 2 in thread

 SO 10: 4,204 surveys completed
Q1: (1,918 answered Q1)
980 Harsdorf
567 Moore
371 Undecided
2,286 Refused to answer Q1
Q2: (1,856 answered Q2)
803 support Walker
730 Oppose Walker
323 undecided
2,002 Refused to answer Q2

I

Pg 2 of 2 in thread

I

 rj@rjjohnson.org[rj@ rjjohnson.org]
'Kristen Smith'[kristens@nonbox.com]; DonnaL@nonbox.com[DonnaL@nonbox.com]; 'Greg
Bell'[gregb@nonbox.com]; 'Viquie Stessl'[viquies@nonbox.com]
From: Carmen McKinley
Sent: Tue 8/2/2011 3:30:05 PM
Subject: Update

To:
Cc:

RJ,
Here is a summary regarding our conversation:
WFA buy; SO 14 Olsen Green Bay/Madison buy (orig start date 8/3} ON HOLD-RJ hopes to approve
tomorrow so start date will need to change {#1273}
WCG Wausau buy: Wausau 9/4 start. NO LONGER IN THE MIX (#1282)
WCG: SO 14 Olsen Green Bay-Incremental 2 8/2 start: OH HOLD (Madison approved for a start date of
8/3 #1267)
WCP: SO 12 Halperin Green Bay and Wausau. 8/9 start. Wausau APPROVED. Green Bay just sent
(Viquie, please call RJ to discuss payment on this)
AGREED???
Carmen McKinley
Associate Media Director
Nonbox, inc
5307 N. 92nd Street
Hales Corners, WI 53130
414-425-8800
414-858-9436 fax
carmenm@nonbox.com

carmenm@nonbox.com[carmenm@nonbox.com]; 'R. J. Johnson'[rj@rjjohnson.org]; 'Kristen
Smith'[kristens@nonbox.com]
Cc:
DonnaL@nonbox.com[DonnaL@nonbox.com]; 'Greg Bell'[gregb@nonbox.com]; 'Viquie
Stessl' [viquies@ nonbox.com]
From: Carmen McKinley
Sent: Tue 8/2/2011 2:27:37 PM
Subject:RE: WCG Halperin

To:

I made this Wisconsin Club for Growth .... ! hope that was correct??
From: Carmen McKinley [mailto:carmenm@nonbox.com]
Sent: Tuesday, August 02, 2011 2:27 PM
To: 'R. J. Johnson'; 'Kristen Smith'
Cc: DonnaL@nonbox.com; 'Greg Bell'; rViquie Stessl'
Subject: RE: WCG Halperin

Importance: High

Pg 1 of 4 in thread

 Here is the extension for Halperin. Wausau ONLY. 8/4-8/8. $104,285. 810 points.
Please approve.
Thank you,
Carmen
From: R. J. Johnson [mailto:rj@rjjohnson.org]
Sent: Tuesday, August 02, 201112:47 PM
To: carmenm@nonbox.com; 'Kristen Smith'
Cc: Donnal@nonbox.com
Subject: RE: Club for Growth Political Fund

We need to put an extension at the same level of spending through Monday 8/8.
From: Carmen McKinley [mailto:carmenm@nonbox.com]
Sent: Tuesday, August 02, 201112:46 PM
To: 'R. J. Johnson'; 'Kristen Smith'
Cc: Donnal@nonbox.com
Subject: RE: Club for Growth Political Fund

Yes
From: R. J. Johnson [mailto:rj@rjjohnson.org]
Sent: Tuesday, August 02, 201112:44 PM
To: carmenm@nonbox.com; 'Kristen Smith'
Subject: RE: Club for Growth Political Fund

When does our CFG C-4 buy expire in Halperin? Tomorrow?
To:
'R. J. Johnson'[rj@rjjohnson.org]
Cc:
'Kristen Smith'[kristens@nonbox.com]; DonnaL@nonbox.com[DonnaL@nonbox.com]
From: Carmen McKinley
Sent: Tue 8/2/201112:42:12 PM
Subject:RE: Club for Growth Political Fund

Okey dokey .... thanks and keep us posted!
From: R. J. Johnson [mailto:rj@rjjohnson.org]
Sent: Tuesday, August 02, 201112:41 PM
To: carmenm@nonbox.com

Cc: Kristen Smith
Subject: RE: Club for Growth Political Fund

I don't have$ yet. We may not make that play. Call with pollster at 3. Will let you know.

Pg 2 of 4 in thread

 From: Carmen McKinley [mailto:carmenm@nonbox.com]

Sent: Tuesday, August 02, 201112:39 PM
To: 'R. J. Johnson'; 'Kristen Smith'
Subject: RE: Club for Growth Political Fund

Do we know anything on WFA for GB and Madison?
From: R. J. Johnson [mailto:rj@rjjohnson.org]
Sent: Tuesday, August 02, 201112:37 PM
To: 'Kristen Smith'
Cc: 'Carmen McKinley'
Subject: RE: Club for Growth Political Fund

Yes. I have for sure 801< to spend on GBAY TV. So let's lock that in too. We can always add.
From: Kristen Smith [mailto:kristens@nonbox.com]

Sent: Tuesday, August 02, 201112:26 PM
To: R. J. Johnson
Cc: Carmen McKinley
Subject: Re: Club for Growth Political Fund

RJ,
Here are the details for this one:
Runs 8/9-8/15:
NET: $197,550 -- 1500.7pts $132 CPP
CTV: $7,313 -- 400.4pts $18 CPP
Total: $204,863
Approved?
On Tue_. Aug 2_. 2011 at 11:22 AM_. Carmen McKinley <carmenm@nonbox.com> wrote:

Will do!
(Kristen this baby is all yours! J)

From: R. J. Johnson [mailto:rj@rjjohnson.org]

Sent: Tuesday, August 02, 201111:21 AM
To: carmenm@nonbox.com
Cc: 'Deb Jordahl'
Subject: Club for Growth Political Fund

Let's start with 1500 points in Wausau Rhinelander starting on Tuesday 8/9 ending on 8/15, plus cable.
Then we can talk GB.
Thanks.

Pg 3 of 4 in thread

 R. J. Johnson
R. J. Johnson and Associat es
N7130 Nort h Lost Lake Road
Randolph, WI 53956
(Office) 920.326.5555 (Cell) ln Hoc Signo Vinces

Pg 4 of 4 in thread

 From: R. J. Johnson [mailto :rj@rjj ohnson.org]
Sent: Wednesday, August 03, 201111 :42 PM
To: 'Donnal@nonbox.com'

Cc: 'Deborah Jordahl'; Kristen Smith (kristens@nonbox.com)
Subject: Traffic Change
Importance: High
We will changing traffic to run 50/50 on Veterans/Taxes in Darling and Olsen for CFG starting Friday.
Please work w ith Kristen to make sure we get even distribution.
Kristen is adding 2001< to Darling tomorrow. The split will be across all buys for CFG in both districts.
R. J. Johnson
R. J. Johnson and Associa t es
N7130 North lost Lake Road
Randolph, W I 53956
(Office) 920.326.5555 (Cell)
In Hoc Signo Vin ces

Pg 1 of 1 in thread

 To:
DonnaL@nonbox.com[DonnaL@nonbox.com]
Cc:
Kristen Smith[kristens@nonbox.com]; carmenm@nonbox.com[carmenm@nonbox.com]
From: R. J. Johnson
Sent:
Fri 8/5/201110:37:57 PM
Subject:RE: Traffic Change

I'm assuming this change took place? I saw our Veteran Ad 2 times on WTMJ 10 PM news and on Fox
News. I understand the crime spot wouldn't be up yet and vets would still be up because we changed
this morning,
But I'm concerned whether taxes is running.
Current mix should be 50/50 Taxes/Crime.

Pg 1 of 1 in thread

 R.J. Johnson[rj@rjjohnson.org]
To:
Cc:
Carmen McKinley[carmenm@nonbox.com]; Cindy Murphy[cindym@nonbox.com]
From : Kristen Smith
Sent: Fri 12/30/2011 8:55:29 AM
Su bj ect :Re: WI Mining Revised Estimates
Wisconsin_-_District_29 map.pdf
WI Senate 29.xls
Yep. I wasn't sure about keeping that system, so it's up to you. It spills into a small part of the district
(see map.} However, even though geographically it is really small, the numbers show that 53% of that
system lives in district 29 - we'l l miss 11,000 households if we don't include it.
I thought that was enough to warrant keeping it in, especially since that's kind of a remot e area and t he
rates are SUPER chea p - $2-$9/spot .
Let me know what you'd prefer t o do with this one.
On Fri, Dec 30, 2011 at 1:42AM, R.J. Johnson <rj@rjjohnson.org> wrote:

I'm confused about how we've chased systems. I'm looking at SO 29 and we have charter Rice Lake. Rice
Lake is in Barron County which is adjacent to the SO. I'm assuming there may be some bleed into Rusk
County, but somehow we need to understand how may people we are actually reaching in SO 29. It
could be a few hundred. Anyway to clear that sort of thing up?

R. J. Johnson
R. J. Johnson and Associates
N7130 North Lost Lake Road
Randolph, WI 53956
Voice (920) 326-5555 Cell
In Hoc Signo Vinces

From : Kristen Sm ith <kristens@ nonbox.com>
Dat e: Thu, 22 Dec 2011 14:25:01 -0600
To: "R.J . Johnson" <rj @rjjohnson.org>
Cc: Carmen McKinley <carmenm@nonbox.com>, Cindy Murphy <cindym@nonbox.com>
Subject: WI Mining Revised Estimates
Per our phone call, summa ries attached and bottom lines summarized below:
All are issue rates.
Phase 1: Jan 9-20 (21st is a Saturday and we've scheduled M-F radio; news/talk only unless there isn't a
new/talk station in the market to cover it, in which case, we substituted the local station.)
Radio: $22,594.80 (schedules attached- added AM/PM Drive where discussed and removed WSPT)

Pg 1 of 2 in thread

 *************************************************************************************
******
Phase 2:
Radio (Jan 23-25) : $5,566.44 (schedules attached -added AM/PM Drive where discussed and removed
WSPT)
Cable (Jan 18-25): $4,018 (schedules attached)

*************************************************************************************
******
Phase 3:
Radio (Jan 26-Feb 9):
so 2 - $31,625
SO 19 : $45,320 (this SO went up so much b/c I only put Appleton's t ot al here on t he last estimate. My
fault! This is WHBY & WTAQ + AM&PM drive.)
so 21 - $52,283
so 25 - $6,567
so 29 - $26,130.28
Total: $161,925.28 (schedules attached- added AM/PM Drive where discussed and removed WSPT)
Cable (Jan 26-Feb 9):
so 2 - $101,116
so 19 - $88,584
so 21 - $88,795
so 25 - $18,954
so 29 - $16,127
Total: $313,576 (schedules attached)

*************************************************************************************
******
Top 5 drive-time stations in each SO for 1 week:
Green Bay SO 2: $35,775
Appleton SO 19: $35,325
Milwaukee SO 21: $43,740 (included WRJN-AM in Racine)
$24,269.10 (Radio market covers only one county in this SO, but the rest covered by
Wa usau SO 29:
small town st at ions. I can add t hem if you don't want just the metro stations.) I left WSPT in here
because it does rea lly well in DTs.
Duluth SO 25: I didn't price this out b/c technically it's Duluth-Superior and only covers one county of
this district and the rest falls in Minnesota. The rest is covered by small-town stations. If you want me
to price that using those stations, let me know.
Total: $139,109.10
KRISTEN SMITH

I SENIOR MEDIA PLANNER/BUYER I NONBOX
I DIRECT: 414.732.2792 I FAX: 414.858.9436

MAIN: 414.425.8800

Want a signature like mine? Click here.

Pg 2 of 2 in thread

 To:
R. J. Johnson[rj@rjjohnson.org]; Bill Eisner[bille@nonbox.com]
From: mike@nonbox.com
Sent: Thur 2/23/2012 11:17:01 AM
Subject:Mine spots 1 and 2
Cullen.mov
Hansen.mov

Cullen & Hansen versions for your review.
-Mike

Michael Rozumalski
Partner
Splice Edit
5307 South 92nd Street, Suite 225
Hales Corners, WI 53130
414.433.0083
414.858.9481 {fax}
866.200.6567 (toll free)
http://www.spliceedit.com/

Pg 1 of 1 in thread

 To:

R. J. Johnson[rj@rjjohnson.org]; Bill Eisner[bille@ nonbox.com]
From : mike@nonbox.com
Sent: Thur 2/23/2012 11:18:11 Al\/1
Subject:Mine Spots 3 and 4
Holperin.mov
Jauch.mov
Halperin and Jauch versions.

Michael Rozumalski
Partner
Splice Edit
5307 South 92nd Street, Suite 225
Hales Corners, WI 53130
414.433.0083
414.858.9481 {fax)
866.200.6567 {toll free)
http://www.spliceedit.com/

Pg 1 of 1 in thread

 To:
R. J. Johnson[rj @rjjohnson.org]
From: mike@nonbox.com
Sent: Fri 3/9/2012 11:54:15 AM
Subject:Holperin Final
Holperin_Mine_FINAL.mov

High Resolution Version.

Michael Rozumalski
Partner
Splice Edit
5307 South 92nd Street, Suite 225
Hales Corners, WI 53130
414.433.0083
414.858.9481 (fax)
866.200.6567 (toll free)
http:/jwww.spliceedit.com/

Pg 1 of 1 in thread

 To:
Steve Ew
From : mike@nonbox.com
Sent: Mon 4/9/2012 10:38:54 AM
Subject:Ad you sent me ...
Thanks for sending me the sample ad you did for the Walker campaign.
I thought it was a nice job, however it is VERY similar to many of the positive spots we have run for Scott
in the past as well as those that we are planning to wo rk on between now and June 5th. With that said,
I'm sure you understand that it would not be in the best interest of Splice or Nonbox to continue to
receive ads like this from you (at this point) in case the Walker campaign is working on something
similar. I would hate for you to think we were trying to rip you off and steal your ideas and concepts.
Although I personally agree with you that a positive ad campaign goes a long way in terms of getting the
message out there, these are not decisions made by me in the campaign and the other parties are not
currently interested in working with an outside source for creative material... at least not yet.
Thank you for the thought and work you put into this piece, it's awesome.
I will speak with Bill in greater detail when he is back in town next week and remind him about this spot
and confirm whether he wishes to move forward on his own with the Walker campaign folks or if he
wants to look at outside material, but for now the decision is to continu~ to not accept concepts from
any third party.
Thanks again!
- Mike

Michael Rozumalski
Partner
Splice Edit
5307 South 92nd Street, Suite 225
Hales Corners, WI 53130
414.433.0083
414.858.9481 (fax)
866.200.6567 (toll free)
http://www.spliceedit.com/

·~-- ...._.

Pg 1 of 1 in thread

.,_,Lf/

 To:

R. J. Johnson[rj@rjjohnson.org}

From : mike@nonbox.com
Sent: Tue 4/10/2012 1:56:01 PM
Subject:Tax Breaks REVISED

Tax_Breaks_Fina i_ REVISED.mov
Here is the revised version.
I will start to prep these spots to go out t he door, but I won 't upload anything unt il I hear from you that
Scott is good w ith everything.
Thanks.
- Roz

M ichael Rozumalski
Partner
Splice Edit
5307 South 92nd Street, Suit e 225
Hales Corners, WI 53130

414.433.0083
414.858.9481 (fax)
866.200.6567 (toll free)
http://www.spliceedit.com/

Pg 1 of 1 in thread

 To:
swalkerwi@gmail.com[swalkerwi@gmail.com}
From: R.J. Johnson
Sent: Sun 4/15/2012 10:37:33 AM
Subject:Re: Wausau TV
So far we have not found it. I know it was not on WSAW, top station in
market. Buyers have been tracking reps down all weekend.

R. J. Johnson
R. J. Johnson and Associates
N7130 North Lost Lake Road
Randolph, WI 53956
Voice {920) 326-5555 Cell
In Hoc Signo Vlnces

On 4/15/12 10:29 AM, "Scott Walker" <swalkerwi@gmail.com> wrote:

>Was he right?
>---- Original Message->From: RJ Johnson
>To: swalkerwi@gmail.com
>To: Keith Gilkes
>To: Bill Eisner
>Subject: Re: Wausau TV
>Sent: Apr 14, 2012 5:43 PM
>

>On it.
>
>
>R. J. Johnson
>R. J. Johnson and Associates
>N7130 North Lost Lake Road
>Randolph, WI 53956
>Voice (920) 326-5555 Cel
>In Hoc Signa Vinces

>
>
>
>
>On 4/14/12 5:04PM, "Scott Walker" <swalkerwi@gmail.com> wrote:

>
»Jim Frings of G3 in Mosinee said our Christmas ad is running on TV.
»Sent from my Verizon Wireless BlackBerry
>Sent from my Verizon Wireless BlackBerry

Pg 1 of 1 in thread

 To:
Laura Gralton[laura@graltonconsulting.com]
From : -Keith Gilkes
Sent: Thur 4/19/2012 1:33:48 PM
Subj ect:Re: FW: Walker Billboard Proof
I cannot have any comment on t his- it is an independent expenditure separate from the campaign.
KG

On Thu, Apr 19, 2012 at 10:10 AM, Laura Grafton <loura@graltonconsulting.com> wrote:

Do you have any comment on this?
From: Jon Vandehey [mailto:jonv@midstatetruck.com]
Sent: Thursday, Aprill9, 2012 8:49 AM
To: Laura Gratton
Subject: FW: Walker Billboard Proof
La ura,
A bunch of us business owner are putting up 4 bill boards supporting our Governor, in Wausau,
Marshfield, Eau Claire and Medford.
We've decided on the first proof.
Just an FYI. Thoughts?
Regards,
Jon
Jon Vandehey
President/CEO
Mid-State Truck Service, Inc.
Marshfield, Plover, Wiscon sin Rapids
Mid-State International Trucks of Wisconsin
Abbotsford, Chippewa Falls, Eau Claire, Wau sau
Direct)
bile)
jonv@midstatetruck.com
www .midstatetruck.com

Pg 1 of 1 in thread

 To:
Keith Gilkes[keith@scottwalker.org]; RJ Johnson[rj@rjjohnson.org]; Dan
Blum[dan@scottwalker.org]; Ciara Turns[ciara@scottwalker.org]
From: Scott Walker
Sent: Sat 4/21/2012 1:31:34 PM
Subject:War on Taxpayers

Instead of playing defense, I think we should go on offense about the Barrett/Falk War on Taxpayers.
Last week, both dems said that they would loft the caps on property taxes. This was at the same time
that we reported that property t axes went down for the first time in 12 years.
We should consider some releases and campaign stops focused on this issue. Also, maybe we even do a
YouTube "ad" on the issue.
Sent from my Verizon Wireless BlackBerry

To :
Bill Eisner[bille@ nonbox.com]; RJ Johnson[rj@rjjohnson .org]
From : Scott Walker
Sent:
Sat 4/21/2012 2:00:15 PM
Subject:Ad

What about an ad like the black and white ad we did years ago with many people saying " I believe in
Scott Walker"?
I stand for ...
more jobs and opportunity
lower taxes so I can balance my family's budget
less debt for my kids
protecting our elders
safer streets
I stand with Scott Walker.
Sent from my Verizon W ireless BlackBerry

Pg 1 of 1 in thread

 To: Carmen McKinley[carmenm@nonbox.com]
Cc: Cindy Murphy[cindym@nonbox.com]; Donna limon[Donnal@nonbox.com]
From: Kristen Smith
Sent: Wed 4/25/2012 11:07:40 AM
Subject: Re: 4/30 SWF MKE & Madison Cable Cost Estimates
RJ gave me the go-ahead to place outlying MKE & Madison through the whole campaign knowing that
we might switch over to the interconnects in those markets at some point. That will be fun.
Donna, I'll give you the updated sheets shortly...

On Wed, Apr 25, 2012 at 9 :21AM, Kristen Smith <krists;.ns@nonbox.com> wrote:

Hi RJ,
What are your thoughts on adding MKE and Madison outlying areas?

KRISTEN SMITH I SENIOR MEDIA PlANNER/BUYER I NON BOX
MAIN: 414.425.880Q I DIRECT: 414.732.2792 I FAX: 414.858.9436

On Mon, Apr 23, 2012 at 11:22 AM, Kristen Smith <kristens@nonbox.com> wrote:

RJ, here are t he details to add the outlying areas of Milwaukee and Madison to the Friends of Scott
Walker buy on 4/30.
-Time Warner Milwaukee outer area (no Milwaukee South/Central, Racine zones) -- $75,540
*note, cannot buy specific programming on zones- so Fox News and CNN will be rotators only. Also,
Travel, TVLand, Bravo and AMC are not insertable in specific zones, only on the interconnect. Frequency
will be slight ly less when purchased this way.
-Charter MKE outer zone - $42,861
MKE total: $118,401
-Madiso n outer area (no Madison/Janesvil le/Beloit zones) - $33,094

4/30 WITH Madison & MKE outer areas: $345,177
4/30 W/0 Madison & MKE outer areas: $193,681.50
Let us know which you prefer and we'll get it placed.

KRISTEN SMITH

I SENIOR MEDIA PLANNER/BUYER I NON BOX
I DIRECT: 414.732.2792 I FAX: 414.858.9436

MAIN: 414.425.8800

Pg 1 of 1 in thread

 To:
R.J. Johnson[rj@rjjohnson.org]
Cc:
Cindy M urphy[cindym@nonbox.com]; Jim PalmerQimp@nonbox.com]; Donna
Limon[donnal@nonbox.com]
From: Carmen McKinley
Sent: Man 5/7/2012 2:23:57 PM
Subject: Re : Sheboygan
Thank you!
On Mon, May 7, 2012 at 2:12PM, R.J. Johnson <rj@rjjohnson.org> wrote:

Yes. Full page. BW. This Friday. CSA.
R. J. Johnson
R. J. Johnson and Associates
N7130 North Lost Lake Road
Randolph, WI 53956
Voice (920) 326-5555 Cell
In Hoc Slgno Vinces

From: Carmen McKinley <ca rmenm@nonbox.com>
Date : Monday, May 7, 2012 2:11 PM
To: "R.J. Johnson" <rj@rjjohnson.org>
Cc: Cindy Murphy <cindym@nonbox.com>
Subj ect: Fwd: Sheboygan
Creative is working on this... do you have a date? This Friday?
-- - --- Forwarded message - -- From: Cindy Murphy <cindym@nonbox.com>
Date: Thu, May 3, 2012 at 8:50AM
Subject : Re: Sheboygan
To: Carmen McKin ley <carmenm@nonbox.com>
Full page b/ w ad $4,342.79 gross
Full page full color ad $4,713.39 gross
Full page spot color ad $4,607.50 gross
Tuesday Spm is deadline for Friday paper.
Let me know if you need anything else.
CINDY M URPH Y I SENIOR MEDIA PLANNER/BUYER I NONBOX
DIRECT: 414.732.2782 I MAIN: 414.425.8800 I FAX: 414.858.9436

pg 1 of 1 in thread

 To:
Bill Eisner[bille@nonbox.com]; Mike Roz[mike@spliceedit.com]
From: R.J. Johnson
Sent: Fri 5/11/2012 12:32:05 PM
Subject:FW: Lehman TV Ad
Untitled attachment 237030.txt
New line needs to be recorded by Dave on ending:

the ending line "tell John L we cannot afford to go backwards~~ is too
close to an appeal to vote. something like 11 te!l John L to change his
backward policies.!! would work. Jim

Pg 1 of 1 in thread

 To:
M ike Roz[mike@spliceedit.com]
From : R.J. Johnson
Sent: Fri 5/18/2012 9:36:43 AM
Subject:FW: 527 vs. c4
Calling you on t his. Need to do on Lehman and Seidel ads and sent to
station. Donna, label them revised.
R.J.
R. J. Johnson
R. J. Johnson and Associates
N7130 North Lost Lake Road
Randolph, WI 53956
Voice (920) 326-5555 Cell
In Hoc Signa Vinces

On 5/17/12 10:35 PM, "Scott Jensen"
>R.J .,
>
>The 527 disclaimer is "Paid for by American Federation for Children Action Fund.

>
>Scott

>
>On May 17, 2012, at 8:27PM, R.J. Johnson wrote:

>
»What is the 527 disclaimer?
>>

>>
» R. J. Johnson
>>
» R. J. Johnson and Associates
» N7130 North Lost Lake Road
»Randolph, WI 53956
»Voice (920) 326-5555
» In Hoc Signo Vinces

>>
>>

>>

» On 5/17/12 5:24 PM, "Scott Jensen

wrote:

>>
>>> Dear R.J.,
>>>
>»We need to have $600,000 of the expenditures carry the 527 disclaimer.
>» If w e can't hit the number on the head, and I know that would be difficult, then we should end up at
a number slightly less than $600,000. l don't have all the buys in front of me but hopefully there is a
simple allocation like all the Wanggaard broadcast television is 527 and the rest of the television is c4.

Pg 1 of 2 in thread

 We have the ability to wire non box the funds as soon as tomorrow if necessary. If it is not necessary, we
were planning to send them when the 'vV! Club for Growth check arrives at our offices on Monday.
>>>Please let me know if there is a simple way to put $600,000 worth expenditures on to the 527
disclaimer and let me know when non box needs the funds. 'vVe will need an invoice before payment.
>>>
>>> l hope this doesntt complicate things too much but it helps us with cash flow and legal compliance
issues. Thanks.
>>>
>>>Scott
>>
>>
>

P!;! 2 of 2 in thread

 To: Bill Eisner[bille @nonbox.com]; Greg Bell[gregb@nonbox.com); Kristen
Smith[l<ristens@nonbox.com]; Donna Limon[donnal@)nonbox.com]; Cindy
Murphy[cindvm@nonbox.com]; Viquie Stessl[viquies@ nonbox.com]
From: Carmen McKinley
Sent : Tue 8/28/2012 1:44:01 PIVI
Subject: Political Update
RJ just called .... and happily it begins:
9/5 Start
WM C SO 18-GB network only 1000pts
AFC (non politica l fund) SD 12-Wausau & GB network on ly1000 pts
Kristen note:
W CG SD 30 cable only top 10-12 networks
No radio at this point (Cindy I will have you help me with Veritas)
RJ needs costs for all.
No budgets at this time.

CARMEN MCKINLEY

I MEDIA DIRECTOR I NONBOX

MAIN: 414-425-8800

I FAX: 414-858-9436

Pg 1 of 1 in thread

 R.J. Johnson[rj@rjjohnson.org]
Cc:
M ike Roz[mike@spliceedit.com]
From : Bill Eisner
Sent: Wed 9/5/2012 3:44:54 PM
Subject: Re : FW: Gudex Revised 4

To:

Bumping up to the size of the Paid For disclaimer?
BILL EISNER I PARTNER I NON BOX
SWITCHBOARD: 414-425-8800 I CE
5307 S. 92ND STREET • HALES CORNERS, WI 53130

On Wed, Sep 5, 2012 at 3:27PM, R.J. Johnson <rj@rjjohnson.org> wrote:

See below.
R. J. Johnson
R. J. Johnson and Associates
N7130 North Lost Lake Road
Randolph, WI 53956
Voice (920} 326-5555 Ce
In Hoc Signo Vinces

From: Brian Pleva <BPieva@federationforchildren.o rg>
Date: Wednesday, September 5, 2012 3:25 PM

ohnson.org>, Deb Jo rdah l

Scott Jensen

Subject: RE: Gudex Revised 4

Bopp suggests bumping up the font size of t he bottom part of the discla ime r. That change, along wit h
changing Chapter to Committee, should do it.
Please send the fina l version w hen it is completed, and I' ll ask him for quick sign-off.
From: Brian Pleva
Sent: Wednesday, September 05, 2012 3:13 PM
To : 'R.J. Joh nson'; Deb Jordahl; Scott Jensen
Subject: RE: Gudex Revised 4

Just got Bopp on the phone ... he was on a plane, but he is f iring up his computer right now.
I noticed it still says Chapter instead of Committee.
From: R.J. Johnson [mailto:rj @rjjoh nson.org]
Sent: Wednesday, September 05, 2012 3:05PM
To: Deb Jordah l; Brian Pleva; Scott Jensen
Subject: FW: Gudex Revised 4

Pg 1 of 2 in thread

 I think the alternative on the middle part with no picture works well. Once we have a font resolution we
can move.......... .
R. J. Johnson
R. J. Johnson and Associates
N7130 North Lost Lake Road
Randolph, WI 53956
Voice (920) 326-5555 Cell
In Hoc Signo Vinces

From: M ike Roz <mike @spliceedit.com>
Date: Wednesday, Sept ember 5, 2012 2:40 PM
To: "R.J. Johnson" <rj @rjjohnson.org>, Bill Eisner <bille@no nbox.com>
Subject: Gudex Revised 4
Newest version attached.

Michael Rozumalski
Partner
Splice Edit
5307 South 92nd Street, Suite 225
Hales Corners, WI 53130
414.433.0083
414.858.9481 (fax)
866.200.6567 (toll free)
http://www.spl iceed it.com/

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 To:

RJ Johnson[rj@rjjohnson.org]

From: Donna Limon
Sent: Tue 10/2/2012 10:20:57 AM
Subject:titles of political TV spots for AFC, CSA & WCG ...

Hello RJ. Please let me know the confidential titles of political TV spots for AFC, CSA & WCG so I can
assign SLATES.
American Federation for Children, AD 49 =
American Federation for Children, AD 51=
American Federation for Children, AD 72 =
Citizens for a Strong America, AD 93 =
Wisconsin Club for Growth, SO 30 =

Pg 1 of 1 in thread

 To: Kristen Johnson[kristen!@nonbox.com]
Cc: Carmen McKintey[carmenm@nonbox.com]; Donna Limon[donnal@nonbox.com)
From : R.J. Johnson
Sent: Thur 10/11/2012 1:13:49 PM
Subject: Re: SD 18 Green Bay
Go it's approved as WMC.

R. J. Johnson
R. J. Johnson and Associates
N7130 North Lost Lake Road
Randolph, WI 53956
Voice (920} 326-5555
In Hoc Signa Vinces

From: Kristen Johnson <kristenj@nonbox.com>
Date: Thursday, October 11, 20121:03 PM
To: "R.J. Johnson" <rj@riiohnson.org>
Cc: Carmen McKinley <carmenm@nonbox.com>, Donna Limon <donnal@nonbox.com>
Subject: Re: SD 18 Green Bay
Yes. it was AFC. I wil l set it up for WMC IMC and get it ready. I'll wait for you to say go ... Thanks!

On Thu, Oct 11, 2012 at 1:01PM, H. J. Johnson <rj@riiohnson.arq> wrote:

WMC IMC. I believe we were talking AFC when you set it up.

From: Kristen Johnson <kristenj@nonbox.com>
To: R. J. Johnson <rj@rjjohnson.org>
Cc: Carmen McKinley <carmenm@nonbox.com>; Donna Limon <Donnal@nonbox.com>
Sent: Thursday, October 11, 2012 12:59 PM
Subj ect: SD 18 Green Bay
Buy is going to be WMC only? (not WMC-IMC)
Just want to check.
Creat ive???

• -· J.

, !'a,;

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 To:

Bill Eisner[bille@nonbox.com]; Mike Roz[mike@spliceedit.com)

From : R.J. Johnson

Sent : Fri 10/19/2012 10:25:05 AM
Subj ect:King Mining Spot
I will want to retool that ad for Julie Lassa. Meaning we will probably need to record her name for a
different spot. Then we would have to switch pictures. But it's the same ad. We're polling this weekend.
It would need to be shipped out Tuesday. Wisconsin Club for Growt h is the sponsor.

R. J. Johnson
R. J. Johnson and Associates
N7130 North Lost Lake Road
Randolph, WI 53956
Voice (920) 326-5555 Cell
In Hoc Signo Vinces

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 To:
Mike Roz[Mike@spliceedit.com]
From : R.J. Johnson
Sent: Mon 10/22/2012 5:22:34 PM
Subject:Re: Lassa REVISED
This is approved, but not to be sent out until the last minute. I will tell you when.

R. J. Johnson
R. J. Johnson and Associates
N7130 North Lost Lake Road
Randolph, WI 53956
Voice (920) 326-5555 Cel
In Hoc Signa Vinces

From : Mike Roz <mike@spliceedit.com>
Dat e: Monday, October 22, 2012 3:46PM
To: "RJ. Johnson" <rj@rjjohnson.org>
Subject: Lassa REVISED
Revised version attached.

Michael Rozumalski
Partner I Senior Editor
Splice Edit
5307 South 92nd Street, Suite 225
Hales Corners, WI 53130
414.433.0083
414.858.9481 (fax)
866.200.6567 (toll free)
http://www .spliceedlt.com/

Pg 1 of 1 in t hread

 To:
Donna Limon[donnal@nonbox.com]; Mike
Cc:
Bill Eisner[bille@nonbox.com]; Deb Jordah
From : R.J. Johnson
Sent: Tue 10/23/2012 10:38:20 AM
Subject :Cable Orders
Last Two Weeks Cable
All w ill be run under the Jobs First Banner, except SO 18 which I am still f iguring out. Because we are sti ll
working on creative, we will need to rebrand spots with JFC disclaimers until the new ads can be loaded.
The girls are buying 2 weeks of cable starting tomorrow.
All creative can be run until Thursday, then switched over to new ads on Friday.
AD 51 May Grimm Currently Bad Call running under the AFC Brand. Will need to change disclaimer to
JFC and create a new slate. Run through Thursday.
There is a new ad being produced here - "Balance" which will replace Bad Ca ll once out the door. Up
Friday
AD 93 Smith
Currently VETS Smith is running.
We have a new spot under the CSA brand, Backwards. That will need to be JFC and sent out. Run
immediately and for the duration.
AD 35 l<oth
Currently bitter Pill under CSA. Should change to JFC disclaimer. Run until Thursday.
New creative under production. Slate as "Climate Change." Will need to be JFC disclaimer. Begin
running on Friday until the end.
AD 70 Vruwink
Currently JFC tax hikes. Stay with existing creative until Thursday. Switch over to new creative on Friday.
AD 72 Pluess
Rebrand Double dipping as JFC disclaimer and send out. Ru n until Th ursday.
Replace with new creative on Friday.
R. J. Johnson
R. J. Johnson and Associates
N7130 North lost Lake Road
Randolph, W I 53956
Voice (920) 326-5555 Cell
In Hoc Signo Vinces

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 To:
R. J. Johnson[rj@rjjohnson.org]
From: mike@nonbox.com
Sent:
Tue 10/23/2012 4:01:29 PM
Subject:AFC King Job Killer
King_Job_Kil!er_AFC.mov

AFC version attached. Uploading for air also.

Michael Rozumalski
Partner I Senior Editor
Splice Edit
5307 South 92nd Street, Suite 225
Hales Corners, WI 53130
414.433.0083
414.858.9481 (fax)
866.200.6567 (toll free)
http://www.spliceedit.com/

Pg 1 of 1 in thread

 To:
Mike Roz[M ike@spliceedit.com]
From : R,J. Johnson
Sent : Mon 10/29/2012 8:07:30 PM
Subject:Re: AD 85 M andy Wright TV AD
Thanks

Sent from my iPhone
On Oct 29, 2012, at 8:05PM, Mike Roz <Mike@spliceedit.com> wrote:

First thing in the morning.

On Mon, Oct 29, 2012 at 6:09PM, R,J. Johnson <rj@rjjohnson.org> wrote:

Sent/rom my iPhone
Begin forwarded message:

From : Brian Pleva <BPieva@federationforchildren.org>
Date: October 29, 2012, 6:08:21 PM COT
To: "R.J. Johnson (rj@rjjohnson.org)" <rj@ rjjohnson.org>, "Deb Jorda
<djordahl@cha
Cc: "Scott Jensen
Subject: AD 85 Man

R.J.,
Please ensure that the Mandy W right tv ad cont ains the sa me WI IE Cmte disclaimer t hat we've used in
previous communications:
Paid for by the American Federation for Children Action Fund - Wisconsin IE Committee, Lisa Lisker
Treasurer. Not authorized by any candidate or candidate's agent or committee. The American
Federat ion for Children Action Fund- W isconsin IE Committee is the sole source of this communication
and the American Federation for Children Action Fund - Wisconsin IE Committee did not act in
cooperation or consultation with, and in concert with, or at the request or suggestion of any candidate
or any agent or authorized committee of a candidate who is supported or opposed by this
communication.
Brian Pleva
Government Affairs Associate
American Federation for Children-Wisconsin
(608) 279-9484

Pg 1 of 2 in thread

 Visit our website<http://www .federationforchildren .org/>; follow us
@SchooiChoiceNow<http://twitter.com/schoolchoicenow>; visit us on
Facebook<https://www.facebook.com/SchooiChoiceNow>; & read our
blog<http://federa t ionforchildren.blogspot.com/>.

Michael Rozumalski
Partner I Senior Editor
Splice Edit
5307 South 92nd Street, Suite 225
Hales Corners, WI 53130
414.433.0083
414.858.9481 (fax)
866.200.6567 (toll free)
http://www.spliceedit.com/

Pg 2 of 2 in thread

 To:
M ike Roz[mike@spliceedit.com]
Cc:
Bill Eisner[bille@nonbox.com]
From : R.J. Johnson
Sent: Thur 8/1/2013 4:43:22 PM
Subject:FW: Walker Spot
Roz,
Can you make a DVD? I'll pick it up f rom the front Desk Monday AM. I have a meeting with Mrs. Walker
for lunch so it fits.
R.J.
R. J. Johnson
R. J. Johnson and Associates
N7130 North Lost Lake Road
Randolph, WI 53956
Voice (920) 326-5555 Cell
In Hoc Signo Vinces

From : BJ Martino <bmartino@tarrance.com>
Dat e: Thursday, August 1, 2013 4:29 PM
To : "R.J. Johnson" <rj@rjjohnson.org>
Cc: Bill
.com>, Bria n Tringali <bt ringa li@tarrance.com>, Ste
Keith Gi
Deb Jordahl
Subject : Re: Walker Spot
Thanks. Can we have these on DVD for Monday's group?

On Aug 1, 2013, at 5:25PM, "R.J. Johnson" <rj@rjjohnson.org> wrote:
All,
Below is the link to the five test spots for the focus groups. The were not produced to be run ready, but
tested. Having said that, pretty damn good test spots, kudos to Bill. The spot with the parking lot would
likely a mainstreet background, but given our time issue it will do for message testing. Let me know of
any concerns.
Keith, assume you w ill find a w ay t o share withES.
RJ.
R. J. Johnson
Spots:
http://we.ti/F7EY65 klxk

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 R. J. Johnson
R. J. Johnson and Associates
N7130 North lost lake Road
Randolph,VV153956
Voice (920) 326-5555 Cell
In Hoc Signo Vinces

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