THE  UPDATED  LAY  OF  THE  LAND     In  May  of  2015,  CTR  separated  from  its  parent  organization,  American  Bridge,  and   became  its  own  SuperPAC.    This  structure  allows  CTR  to  retain  its  independence  but   coordinate  directly  and  strategically  with  the  Hillary  campaign.  This  work  is   necessary  now  more  than  ever.     Even  though  the  15  Republican  candidates  are  vying  against  each  other  for  the   nomination,  their  primary  target  is  Hillary  Clinton.  And  it’s  not  just  the  Republican   candidates  attacking  Hillary  Clinton.  The  deliberate,  malicious,  methodical,  and  well-­‐ funded  campaign  by  the  right  is  amplified  by  a  slew  of  non-­‐candidate  national   SuperPACs  and  projects  dedicated  to  preventing  a  Clinton  presidency,  the   Republican  Party  apparatus,  the  Benghazi  Select  Committee,  and  the  right-­‐wing   media  establishment.    That  is  what  Correct  The  Record  is  fighting  against.     CORE  FUNCTIONS  AND  PRODUCTS     First,  We  run  defense  against  any  and  all  attacks  in  real  time  as  the  primary  arm  of   response  and  pushback  against  the  Republican  party  and  outside  groups.     Second,  The  team  fills  the  space  in  the  conversation  contrasting  Clinton  with  her   opponents.     Third,  We  serve  as  a  quote  desk  to  counter  balance  Clinton  critics  through  media   monitoring  and  rapid  response.       Fourth,  The  team  arms  more  than  300  surrogates  with  facts  and  talking  points  to   spread  the  message  and  the  facts  on  cable  and  other  news.       To  perform  these  functions,  we  deploy  products  targeted  to  specific  audiences.       First,  we  produce  pushback  documents.    These  are  research-­‐based  documents   refuting  false  information,  which  come  in  various  forms.  Some  of  the  pushback   documents  are  research  analyses,  others  are  talking  points  and  some  are  blog-­‐style   posts  made  specifically  for  the  web.    We  distribute  these  pushback  documents,  as   needed,  to  members  of  the  media,  key  surrogates,  pundits,  opinion  leaders,  and  to   grassroots  Hillary  supporters  online.     Second,  we  produce  digital  and  social  media  content.    Integrating  our  research   and  earned  media  operations,  our  digital  team  disseminates  our  information  via   social  networks,  uses  social  media  to  engage  grassroots  supporters,  and  produces   stand-­‐alone  digital  products.    Depending  on  the  content,  strategy  and  goal,  these   products  may  be  targeted  to  members  of  the  media,  political  influencers  or  the   grassroots  audiences.     1       Third,  we  provide  media  statements  and  foster  positive  media  relations  with   Clinton  beat  reporters,  producers  and  editors.    Our  communications  team  is   constantly  in  touch  with  the  media  and  provide,  whether  in  our  own  voices  or  in  the   voices  of  surrogates,  a  constant  stream  of  statements  to  the  press  on  all  things   Clinton  related.    And  because  media  relations  isn’t  just  going  on  the  record,  some  of   our  team’s  most  important  work  is  killing  bad  stories  before  they  ever  get  written.     Fourth,  our  team  undertakes  deep  dive  research.    This  work  powers  all  of  our   activities  by  closely  examining  and  mining  Secretary  Clinton’s  real  record  spanning   decades  and  packaging  that  material  for  public  consumption.         METRICS     PRODUCTS:   • Correct  The  Record  has  produced,  literally,  thousands  of  pages  of  research   documents  including  deep  research  dives  into  Clinton’s  record  as  Secretary   of  State,  U.S.  Senator,  U.S  First  Lady,  Arkansas  First  Lady,  and  outside  of   public  life  since  the  May  15  split.  Overall,  CTR  has  produced  more  than  750   original  research  documents  totaling  well  over  15,000  pages.         • REPUBLICAN  CONTRAST  DOCUMENTS:  Correct  The  Record  published  over   30  thematic  reports  showing  the  similarity  of  the  GOP’s  extreme  views,   across  the  field,  on  a  number  of  issues  including  immigration,  equal  pay,   caring  for  our  veterans,  choice,  and  voting  rights.    These  reports  contrasted   Clinton’s  positions  with  those  of  her  competitors,  by  topic.  Correct  The   Record  contrasted  Clinton’s  record  with  14  Republican  candidates.     • STRATEGIC  MEMOS:  Since  separating  from  American  Bridge,  CTR  has   published  11  strategic  memos,  bringing  the  total  to  21  in  CTR’s  overall   existence.  The  memos  were  placed  with  the  media  and  each  one  outlined  an   emerging  theme,  framework,  or  strategy  related  to  the  2016  election  and   either  Clinton  or  her  GOP-­‐rivals.    The  strategy  memos  themselves  led  to   stories  in  a  number  of  news  outlets  including  National  Journal,  Politico,  USA   Today,  MSNBC  and  The  Hill.    But  more  importantly,  these  deep-­‐dive  strategy   memos  impacted  the  framework  for  dialogue  about  2016,  Clinton,  and  her   competitors.     • ONLINE:  CTR  has  produced  over  300  online  graphics  and  web-­‐videos,   which  have  led  to  over  4.6  million  times  that  CTR’s  content  and  message   were  reviewed  online  since  May  15.  Overall,  CTR  has  produced  more  than   400  graphics  and  web  videos,  generating  more  than  8.6  million  impressions.         2   •   ENGAGING  OPINION  LEADERS:  CTR  has  engaged  trusted  names  as   validators  of  Clinton’s  record  to  defend  and  support  her  in  the  pages  of   newspaper  opinion  sections  across  the  country.    Correct  The  Record  has   placed  132  op-­‐eds  nationally  and  in  strategic  local  markets.  Since  May  15,   CTR  has  helped  write  and  place  36  op-­‐eds  across  the  country  in  a  number  of   publications  including  Politico,  Times  Union,  Huffington  Post,  CNN,   Washington  Blade,  and  New  Jersey’s  Bergen  Record.       ACTIVITIES:   • MEDIA  RELATIONS:  Correct  The  Record  staff  members  have  conducted   over  900  on-­‐the-­‐record  and  off-­‐the-­‐record  media  interviews,  including  over   150  since  CTR  became  independent  of  AB,  to  correct  facts  in  stories  going  to   print  or  on  air,  to  counter-­‐punch  and  balance  Republican  attacks  on  Clinton,   and  to  kill  negative  stories  before  they  are  even  published.     • IMPACTING  THE  DIALOGUE:  CTR  has  identified  372  surrogates  including   influential  and  frequent  pundits  on  broadcast  and  cable  news  for   Presidential  2016  politics  and  provided  them  around  80  sets  of  talking   points,  background  materials  and  briefings  on  topical  issues  to  defend  and   accurately  portray  Clinton  and  her  record  since  the  split,  more  than  400  in   total.   o Correct  The  Record  hosted  8  media  training  sessions  in  New   Hampshire,  Nevada,  Ohio,  Colorado,  Minnesota,  Michigan,  DC,  and  at   the  DNC  meeting,  attended  by  nearly  150  surrogates  since  the  split.  In   total,  CTR  has  held  16  training  sessions  in  California,  New  Hampshire,   Iowa,  Nevada,  and  South  Carolina.  To  better  prepare  themselves  to   defend  and  promote  Hillary  Clinton,  over  200  surrogates  have   attended  these  trainings.       o Correct  The  Record  also  distributes  media  advisories  to  960   members  of  the  national  media  and  10,756  regional  reporters  in   28  states  including  Wisconsin,  Florida,  South  Carolina,  Kentucky,   Iowa,  New  Hampshire,  Pennsylvania,  Colorado,  California,  Virginia,   North  Carolina,  and  Ohio.  Talking  points  and  memos  are  also   distributed  regularly  to  369  televisions  producers  and  bookers.     • SPREADING  THE  MESSAGE:  Over  15,000  individuals  receive  Correctors   emails,  urging  them  to  engage  on  social  media  to  amplify  Correct  The   Record’s  message  in  real  time  as  an  online  rapid-­‐response  team.  Correct  The   Record  has  also  sent  emails  to  the  larger  Ready  for  Hillary  list,  which  have   been  consumed  more  than  400,000  times.           3