To: John Catsimitidis, Matt Wanning
From: Richard Miniter
Date: 20th of October 2016
Re: Reaching minorities in key states
What: American Media Institute is a 501(c)(3) non-profit news service that produces complete
news stories and publishes them in major news outlets. Our Urban News Division stands ready
to provide support in outreach to Hispanics and African-Americans. We can reach five million
Hispanic and African-American households in five pivotal states. As you are well aware, we
collectively have over 30 years of experience in dealing with the African-American media.


Reach Hispanic and African-American households in Florida, North Carolina, Virginia,
Pennsylvania, and Ohio



Conduct outreach through our 87 distribution partners in these five states, reaching 1.6
million African-Americans.



Provide news stories that inform African-Americans about the ObamaCare’s effect on
jobs, the importance of small business in any recovery, how tax hikes hurt minorities, the
Clinton record on minority appointments and related news stories.

How We Generate Impact: We produce substantive news reporting, researched and written by
reporters and editors with decades of journalism experience. We reach African-Americans
through the media outlets that they already know and trust.
Who We Are: American Media Institute is band of top-flight investigative journalists who are
unafraid to fight the Establishment and hold the powerful accountable. We’ve recruited writers
and editors from the Reader’s Digest, New York Times, Los Angeles Times, and Ebony magazine,
among others. Two AMI writers have won Pulitzer Prizes, another three have won Emmy
Awards, and yet another two are New York Times top-10 bestselling authors.
What Makes Us Unique: No other nonprofit publishes news stories in African-American
newspapers and magazines. News is strategic because it starts conversations. Op-eds and ads are
defensive and responsive—and provide very little actual information.
How We Measure Results: On average, American Media Institute stories earn 35 million
impressions across print, radio, television, online and social media, as measured by independent
monitoring firms. This is a bigger average impact than most political advertisements or thinktank reports.
Action: An outreach effort to African-Americans in 5 key swing states (Florida, North Carolina,
Virginia, Pennslyvania and Ohio) beginning on Monday, October 24. Many African-Americans
are still seeking information about national politics and the economy.
Cost: $50,000