Agreement entered into effective as of the 1st day of July, 2015 by and between J. William Séccombe (the "Employee")and The Florida Tourism lndustry Marketing Corporation, d.b.a, VISIT FLORIDA, a not-for-profit corporation (the "Employer"), WITNESSETH: WHEREAS, the Employer is a Florida not-for-profit corporation and is engaged in the business of destination marketing, and WHEREAS, the Employee has been appointed by the Board of Directors as the President and Chief Executive Officer; and served in that capacity since November 1 ,2012, and WHEREAS, the Employer wishes to retain the seruices of the Employee throughthis Employment Agreement with appropriate compensation and incentives, NOW, THEREFORE, in consideration of the premises and mutualpromises herein contained, the Employer and the Employee covenant and agree as follows: 1. TERM: The parties agree that the term of this Agreement shall be for a three (3) year period (the "Employment Period"), commencing July 1,2015, unless terminated as provided in Section 11, and the Employment Period shall cnd three( 3) years later; provided, however, that the Employment Period shall be automatically renewed one year later on the anniversary date of the commencement of the Employment Period (the "Renewal Date") for a period ending three (3) years from the Renewal Date unless either party shall give written notice of non-renewal to the other party at least thirty (30) days prior to the Renewal Date, in which event this Agreement shall terminate at the end of the Employment Period. 2. DUTIES AND RESPONSIBILITIES: During the term, Employee shall perform the duties and responsibilities of the PresidenVChief Executive Officer ("CEO") in accordance with the Employer's bylaws, policies and procedures, and agrees to devote Employee's full þusiness time, effort, skilland attention to the best interest of the Employer. ln addition to such other duties as may from time to time be assigned at the discretion of the Board of Directors or Executive Committee, Employee's job duties and responsibilities include but are not limited to those specified in the Job description adopted by the Employer for the position of President and CEO. Employee shall perform those duties faithfully, diligently, competently, and in a manner consistent with the policies of the Employer, which may be amended from time to time. Employee shall report and be responsible to the Chairman of the Board of Directors, the Executive Committee and the Board of Directors of the Employer. ln addition the Employee shall: staff within tho framework of the Board of Directors approved budget and annual Business Plan of the Employer 2.1 Have full authority to hire, compensate and terminate 1 2.2. Recommend to the Executive Committee for its approval the selection of outside legal counsel, and CPAs. 2.3. Have the right to be present at all meetings of the Board of Directors, Executive Committee and all other Çounciland committee meetings. 3. COMPENSATION Gompensation: Employee shall be paid Base Compensation for FY 2015-2016 in the amount of $293,000 per annum (the "Base Compensation"), less applicable tax withholding and otherappropriate or customary deductions, payable in installments inaccordance with the Employer's regular payroll. Employee's Base Compensation may be subject to increases in future fiscal years, but such increase shall not exceed 15% over any one year. ln addition to the BaseCompensation, the Ëmployee shall be eligible to receive annual Performance Compensation of up to 4Ùo/o of Base Compensation for each fiscal year ofthe Employer during the term of this Agreement. Any increase in the Base Compensation in future flscal will depend upon the Employee's annualperformance, in accordance with section 3.2 hereof. It is understood and agreed by the parties hereto that the Employer shall have absolute and sole discretion to evaluate and rate the Employee's attainment of annual 3.1 Base and Performance objectives and to decide the amount of any increase in the Base Compensation and Performance Compensation to award the Employee, if any' for a period of be a Compensationshall year, Performance then the fiscal less than a complete period Performance which the (based for pro-rata amount upon the Compensation is being determined compared to twelve months)of the Performance Compensation that would be payable based on the actual performance criteria results and management review for the full fiscalyear, The Chairman of the Board shall cause the Performance Compensationto be paid within thirty (30) days after the end of the fiscal year of the corporation. lf the amor¡nt of the Performance Compensation is being determined 3.2 Performance Appraisal: During the last quarter of each year of the term, the Employee shall receive a performance appraisal from the Chairof the VISIT FLORIDA Board of Directors. At the Chai/s discretion, a committeecomprised of up to five (5) members of the VISIT FLORIDA Board of Directors may be appointed by the Chair to assist in providing the Employee with a review of the Employee's pedormance for the past fiscal year. The Chair or the Committees" review shall include the following areas of perfonnance: 2 t Advocacy and influence with the Executive Office of the Governor and both chambers of the Florida Legislature toward favorable public policy through the legislative process and the state of Florida's ongoing public/private partnershíp with VISIT FLORIDA and the statewidetourism industry' ¡ Strategic Direction, which shall include the implementation of the VISIT FLORLDA Strategic Plan and the development and implementation of annual strategies and tactics to accomplish the Mission, Vision, Values, Goals and Objectives set out in the Strategic Plan. Management, which shall include: fiscal management of the corporationi develõpment and implementation of the Business Plan; staff development; and ability to react to unforeseen circumstances. 4. I Communications, which shallinclude: Board and Florida Commission on Tourism communications; communications with elected officials and key government staff; communications with the Florida tourism industry and VISIT flOntOR Partners; and communications with VISIT FLORIDA employees, I Achievement of specific goals which may be set by agreement at the annual performance review for the following fiscal year or of statutorily mandated or Employees goals delineated with the Four Year Marketing Plan. OTHER ACTIVITIES: Except as otherwise agreed by the Employee and Executive Committee, Employee shallnot during the term of this Agreement work with or accept any compensation or consideration from any olher organization, firm, association, society, person, corporation or othenuise, for seryices to be performed, or having been performed by the Employee. However, with written prior consent of the Chairman of the Board of Directors, Employee may serve for compensation as lecturer, member of the Board of Directors of abank or any other non-tourist related entity; provided, however, that none of the activities provided in this Section 4 shall interfere with Þmployee's ability to perform his responsibilities under this Agreement, The intent of this seci¡on is that Employee shall devote substantially all of Employee's time and energies to the performance of Employee's employment under this Agreement. 5. BENEFITS: 5.1. GroW Benêfits. During the period this agreement is in effect, the Employer shall provide ifle-Employee wlth life, medical, disability, dental and vision insurance and retirement benefits wfiich the Company provides to employees, subject to the provisions of the various benefit plans, programs or policies in effectfrom time to time. 5.2 Automoblle. During the term of this agreement, the Employer shall prwide the Employee w¡ift e.r(clusive use of an automobile mutually agreed upon by the Employee and Employer. The supplied vehicle will be purchased new at the-beg_innlng of the fmþloyment Period'and on every 3'd anniversary date th,ereof, unleos Employqe elects to puròtrase the vehicle at the end of the three year period for fair market value. The Êmployer shall be responsible and shall pay for all costs associated with the operation and maintenance of such automobile, including without limitation, insurance coverage, repairs, maintenance, and other operating and incidental expenses, including registration, fueland oil. 5.3. Within ninety (90) days of the execution of this agreelrtent, tlre Employer's Chairman of the Board and Employee agree to negotiate in good faith the establishment of a Supplemental Executive Rétirement Plan including the funding plan and level of Employer coniributions for additional retirement benefits to the Employee, a member of a select group of management or highly compensated employees of the Employer.. Such plan õtratt'ne develoþed for Empioyee to encourage his continued employment and to provide the Employee with additional incentive to achieve corporate objectives. The Employer . and Enìpdyee intend that the Supplemental Executive Retirement Plan will at alltimes be adminisieréd and interpreted in compliance with the lnternal Revenue Code, the Employee Retirement lncome Security Act of 1974, and any other applicable federal or state law or regulation. 5.4. Within ninety (90) days of the execution of this agreement, the Employer's Chairman of the Board a-nd emplóyee agree to negotiate in good faith the amount and schedule of payments (based òn iength of service milestones) of a Retention Bonus to induce the Employee to remain employed with the Employer. 5.5. Employer shall provide Employee a whole life insurance policy at no co_st to the Employee in the âmount, ierms and conditions approved by the Chairman of the Board of Directors of the Employer. 6 EXPENSE REIMBURSEMENT: 6.1. In Çegerq!:The Employer shall reimburse or pay the Employee for all performance of his duties the in Employee the by incurred reasonable expenses procedures policies, approved and with the and in accordance under this agreement budget of the EmPloYer.- 6.2. The Employer service al, societies, shall pay or re imburse the Employee for appropriate be agreed may organizations an d social or membership clubs dues a nd fees as appropriate, reasona ble or necessary by the Employe e and Chairman of the Board of Directors. I n addition, Employee shal be reimbursed for all reasonable othenryise participating in the expenses incurred by Employee in attending prógrams of such organizations in accordance with the policies, procedures and or approved budget of the EmPloYer. 6.3. Verification: Employee shall be reimbursed for expenses, as provided in sections 6.1, 6.2 mJ, provided, that the Employee shall, as a condition of reimbursement, submit verification of the nature and amount of such expenses in accordance with reimbursement policies from time to time adopted by the Employer and in sufficient detail to comply with rules and regulations promulgated bythe lnternal Revenue Service. 7 OTHER BENEFITS: 4 Employee shall be entitled to 15 business days paid time off (PTO) each fiscal year and holidays as provided by the Employer's policies and procedures, subject only tothe Employer's business needs and at the discretion of the Board of Directors. PTO not taken in anyfisbal year will be converted to sick leave consistent with the policies and procedures of the Employer. 8. RESTRICTIVE COVENANTS 8.1 0onfidênti4l ¡nfôrrnati'on Employee understands, acknowledges, and agrees that during the course of his employment with the Employer he has gained or will gain, as a key employee of the Employer, substantial information regarding and competitive knowledge of and familiarity with the Employer's Confidential lnformation (as defined below) and that if the Confidential lnformation were disclosed by Employee or if Employee engaged in competition against the Employer, the Employer would suffer irreparable damage and injury. Employee understands, acknowledges, and agrees that the Confidential lnformation derives substantial economic value, among other reasons, from not being known or readily ascertainable by proper means by others who could obtain economic value therefrom upon disclosure. Employee acknowledges and agrees thatthe Employer uses reasonable means to maintain the secrecy of the Confidential lnformation. For purposes of this Agreement, the term "Confidential lnformation" means any and all (a) mate¡ais, records, data, documents, writings, and information (whether printed, electronic, computerized, on disk, or otherwisc) relating or roforring in any mqnner to the business, operations, affairs, assets, liabilities, ilìcome, policies, strategies, techniques, products, or product developments of the Employer which are not generally known in or available to the industry of the Employer or which are not otherwise in the public domain, in either case not through a breach of this Agreement, and (b) trade secrets of the Employer. 8.2 Non-Disclosure and Return of Confidential lnformation At alltimes while Employee ls employed by the Employer and at all times thereafter, Employee shall not (a) directly or indirectly disclose, provide, or discuss any Confidential lnformàtion with or to any Person who is not an employee of the Employer or who is not an authorized representative or agent of the Employer, and (b) directly or indirectly use any Confidential lnformation (i) to compete against the Employer, or (ii) for Employee's own benefit or for the benefit of any Person (as defined below) other than the Employer. Employee agrees that all Confidential lnformation is the property of the Employer. Employee covenants and agrees (a) to keep all Confidential lnformation subject to the Employels custody and control and to surrender to the Employer all Confidential lnformation that is still in Êmployee's possession or control at the termination of Employee's employment with the Employer, (b) not to disclose or give possession of any Confidential lnformation to any Person who is not an employee of the Employer or who is not an authorized representative or agent of the Employer, and (c) to promptly return to the Employer all Confidential lnformation and all equipment, computers, and other property of the Employer promptly upon termination of Employee's employment with the Employer. Employee 5 agreesthat the provisions of section I shall survive the termination of this Agreement for any reason. 8.3 Remedieç Employee agrees that there may be no adequate remedy at law for breach by Employee of Section I of this Agreement and that money damages may not be an adequate remedy for such breach. Therefore, Employee agrees that the Employer shall have the right, in addition to any other rights it may have, to injunctive relief without the necessity of having to post a bond even if otherwise required by law and specific performance of such Section in the event of any breach bythe Employee. The remedysetforth inthe preceding two sentences is cumulative and shall in no way limit any otherremedy any party hereto has at law, in equity or pursuant hereto. 9. LIABILITY INSURANCE: The Employer shall purchase insurance that will indemnify, defend and hold and save Employee, h¡s heirs, administrators and executors and each of them harmless from and against any adverse claims or liabilities any of them shall or may at any time, or from time to time, subsequent to the date of this Agreement, sustain or incur, or become subject to by reason of carrying out terms and conditions of this Agreement, except for gross negligence, willful misóonduct, or criminal acts or omissions on the part of the Employee; provided further that Employee, Employee's heirs, administrators, executors or one of them promptly notifies the Employer of adverse claims or threatened or actual lawsuits. Employee shall providecomplete cooperationtothe Employer, its attorneys and agents. 10. ASSIGNMENT: Employee shall not assign any part of Employee's rights under this agreement without the written consent of the Employer. lnthe event of a merger, sale, transfer, consolidation, reorganization, or other transformation of the Ernployer, this Agreement shall continue in force and become an obligation of the Employer'ssuccessor. 11. TERMINATION, DISMISSAL AND RENEWALS: 11.1 Death: Employee's employment shallterminate upon Employee's death. ln the event that Employee's employment is terminated due to the Employee's death, the Employer will pay the estate of the Employee through the final day worked. 11.2 Disabllltv: lf, as a result of Employee's incapacity due to physical or mental illness, Employee shall have been made substantially unable to perform Employee's duties hereunder, with or without reasonable accommodation for a cumulative period in excess of 12 work-weeks in the aggregate (which need not be consecutive) in any 12' month period, the Employer shall have the rightto terminate Employee's employment as a result of Employee's "Disability," provided such Disability qualifies the Employeefor disability þenefits as provided in Section 5 ofthis agreement. 11.3 .Bt lhe Emolover:f,or Cause: The Employer reserves the rightto immediately terminate tne term of this agreement for "Cause." Cause is defined as follows: Employee's failure 6 to perform, or negligence or neglect in the performance of Employee's dutles and responsibilities to the Employer; misconduct in connection with the performance of any of the Employee's duties, including without Iimitation, misappropriation of the Employer's funds or property; securing or attempting to secure personally any profit in conncction with any transaction entered ínto on behalf of the Employer; commission of an act involving moral turpitude, harassment, discrimination, embezzlement, dishonesty, theft or unethical business conduct; conduct which the Employer determines, in good faith, impairs or injures the reputation of, or harms the Employer; failure to devote full business time, effort skill and attention to the best interests of the Employer; failure to cooperate fully in any investigation by the Employer; and any breach of this Agreement, The Employer will have authority for any communications within VISIT FLORIDA with the tourísm industry including VISIT FLORIDA Partners or to the public regarding the termination. 11.4 Bv the,Emplover \rVithqut Cause: The Employer reserves the right to terminate this Agreement with Ëmployee as the President and CEO at any time, for any reason. agree upon any communications The Employer and the Employee will m u t u a industry including VlSlï FLORIDA the tourism FLOR¡DA with VISIT within public the termination. regarding Partners or to the lly 11.5 The Employee may terminate this Agreement for any reason upon at least sixty (60) days prior written notice to the Executive Committee. The Employer and the Employee will mutually agree upon any communicatíons within VISIT FLOR¡DA with the tourism industry including VISIT FLORIDA Partners or to the public regarding the termination. BV the Ernplovee: 11.6. Pavfnents Upoi Terrnination of Employrnent: (i) that the Employer terminates this Agreement pursuant to Section then the Employer shall pay to or for the benefit of the Employee: the hereof, 11.3 Employee's Base Compensation under Section 3.1 hereof (butnot any Performance Compensation); and the insurance and retirement benefits under Section 5 hereof; expense reimbursements under Section 6 hereof; plus compensation for PTO (not to exceed 15 business days) and sick leave under Section 7 hereof; if and only to the extent that the foregoingamounts are accrued or incurred but unpaid as of the date of termination of the term of this Agreement. (¡¡) lf in the event that the Employer terminates the term of this Agreement pursuant to Section'11.1 hereof, the Employer shall payto the Employee orthe personal representative of the Employee's estate, the amounts specified in paragraph (l) of this Section 11.6; plus the pro-rata share of earned Pefformance Compensation for the current fiscal year pursuant to Section 3.1 hereof; and all insurance proceeds will be due to beneficiaries per the Employee's policies (iii) lf in the event that the Employer terminates the term of this Agreement pursuant to ln the event Section 11.2 hereof, or the Employee terminates the term of this Agreement pursuant toSection 1 1,5 hereof, the Employer shall pay to the Employee, the amounts specified in paragraph (i) of this Section 1 1.6; plus the pro-rata share of earned Performance Compensation for the current fiscal year pursuant to Section 3.1 hereof. 7 (iv) lf the Employer terminates the term of this Agreement pursuant to Section 11.4 hereof, the Employer shall pay to the Employee, contingent on Employee signinga severance agreement and release of claims, eighteen (18) months subsequent to the effective date of termination of B a s e Compensation pursuant to Section 3.1 hereof and provide the benefits under Section 5 and Section 6 for a period of eighteen (18) months subsequent to the effective date of the termination, ln the event the Employee secures other employment, theEmployer shall continue to be obligated to pay Employee's Base Compensationas set forth in Section 3.1 hereof, but any benefits due to the Employee from theEmployer shall terminate upon the Emptoyee's qualification to participation in such new Employer's benefits plan. The Employer shall also pay to the Employee the pro-rata share of earned Pedormance Compensation for thecurrent fiscal year pursuant to Section 3.1 hereof; plus expense reimbursementsunder Section 6 hereof; plus compensation for PTO (not to exceed 15 businessdays) and sick leave under Section 7 hereof; if and only to the extent that theforegoing amounts are accrued or incurred but unpaid as of the date of termination of the term of this Agreement. (v) Except for the payments required pursuant to this Section 11.6 hereof, the Employer shall have no liability to the Employee under this Agreement in the event of the termination of the Employee's employment under thisAgreement. 12, AMENDMENT: This Agreement shall not be amended modified or supplemented at any time unless by written agreement executed by both the Employee and the Employer. 13. STATUSOFAGREEMENT: This Agreement is the sole document governing the conduct of the parties during its term. The execution of this Agreement terminates all other oral or written a g re e m e n t between Employer and Employee. 14. NOTIGE: All notices of this Agreement shall be in writing and shall be given by personal delivery, or by registered or cerlified United States mail, postage prepaid, return receipt requested to the address set forth below. lf to the Employee: Mr. J. William Seccombe 2540 W. Executive Center Circle Suite 2AO Tallahassee, FL 32301 lf to the Employer: Chairman of the Board of B Directors VISIT FLORIDA 2540 W. Executive Center Circle Suite 200 Tallahassee, FL 32301 15. SEVERABILITY of this Agreement shall be invalid, illegal, or unenforceable in añy respect, the validity, legality, and enforceability of the remaining provisions contained herein shall not in any way be affected. ln the case that any one or more of the provisions 16. CONSTRUCTION and comment upon this be construed as if shall Agreement that this agree Agreeñrent, Employee and the Employer interpreted against be shall not thã parties Jointly prepared it so that any uncertainty or ambiguity any one party and in favor of the other' Having had the opportunity to obtain the advice of legal counsel to review 17, GOVERNING LAW: This Agreement shall be governed by, and construed and interpreted in accordance with the laws of the State of Florida. 18. BENEF¡TS BINDING EFFECT: This Agreement shall be for the beneflt of, and shall be binding upon, the parties hereto and their respec-tive heirs, personalrepresentatives, executors, administrators, legal representatives, successors and assigns. 19. WAIVER: The waiver by any party hereto of any other party's prompt and complete .performance of breach or vioiation of any provisions of this Agreement shall not operate nor be construed as a waiver of any subsequeñt breach or violation, and the waiver by any party hereto to exercise any right or remedy which he or it may possess shall not operate nor be construed as the waiver of süch right or iemedy by such pàrty as a bar to the exercise of sueh right or remedy by such party upon the occurrence of any subsequentbreach or violation. 20. ARBITRATION: lf any dispute arises under the terms of this Agreement, the issue shall be settled by binding arbitiation in Tallahassee, Florida, in accordance with the rules of the AmericanArbitration Association 21. TAX MATTERS: The Employer makes no representation to the Employee with regard to tax consequencesof any compenðat¡on or benefits provided by the Employe_r to the Employee whether pursuant to this I Agreement or othenruise, and the Employee shall be fully responsible for any such tax consequences 22. SECTION HEADINGSI The section orother headings contained in this Agreementarefor reference p u rposes onlyand shall not affect in any way the meaning or interpretation of any or all of the provisions of this Agreement. 23. TERMINOLOGY: References in this agreement to any gender shall refer to any and allgenders as required properly to interpret the intent of this Agreement. Words that employ the singularconstruction shall also be construed to employ the plural, and words that employ the plural construction shall also be interpreted to imply tire singular, as required to properly interpret the intent of this Agreement. 24, NO TH1RD PARTY BENEFICIARY: Nothing expressed or implied in this Agreement is intended, or shall be construed , to confer upon oi give any person, firm, corporation, partnership, association or other entity, other than the partiãs hereto, Êmployee's spouse and their respective heirs, personal representatives, legal repiesentatives, $uccessors and assigns, any rights or remedies under or by reason of this Agreement. 10 25. EXECUTION OF AGREËMENT: Tho parties agroe that the exeoution of this Agreement may be by electronic signature and maintained and transacted by electronic record. lN WITNESS WHEREOF, the parties hereto have signed this Agreement on this 30th day of June, 2015. FLORIDATOURISM INDUSTRY MARKETING CORPORATION ¡ndrow tu*{ ffic¡a Ùl¡n 30, 201õ) BY: Andrew Hertz, Chairman T-^r. BY: 11 J. William Seccombe AMENDMENT NO. 'fo 1 EMPLOYMEN' AGREEMENT The Florida Tourism Industry Marketing Corporation, d.b.a. VISIT FLORIDA (the "Employer") and J. William Seccombe (the "Employee") wish to amend the Employment Agreemerrt dated as gf July I,2Aï5 between the [mploycr and the Employeo (the "Agreement"). WHEREAS, any severance benefits provided under the Agreement are intended to be exempt from Code section 409^as separation pay due to an involuntary separation from service pursuant to Treasury Regulation section 1.4094-1(bxgxiii) and as separation pay pursuant to 1.40e4-1(bXeXv). 11.6(iv) to clarify the 'WHEREAS, the Employer and Employee wish to amend Section type of severance benefits intended to be provided upon Employee's separation from service as a result of the Employer's termination of the Agreement without câuse and to clarify that any severance benefits provided are to be paid to the Employee in a single lurnp sum. Accordingly, effective July 1,2015, Section 11.6(iv) is deleted in its entirety and is replaced with the following new Section 11.6(iv): Upon the Employee's involuntary separation from service due to the Employei's termlnation of this Agreement without cause pursuant to Section 11.4, the Emptoyer shall pay to the Employee, contingent on Employee signing a severance "(iv) agteement ancl release of claims, a single lump sum payment equal to: (a) eighteen (1S) months of Base Compensation (determined in accordance with Section 3.1 as of the date of the Employee's separation from service), plus (b) eighteen (1S) months of the monthly premium charged to the Employer for ,ou"tuge'of the Employee under the Employer's life, medical, disability, dental and vision-inr**r. (deiermined under the Employer's group policies for each benefit in which the Employee is participating as of the date of the Employee's separation from service). The Employer shall also PaY to the Employee the pro-rata share of any eamed from Performance Compensation for the fiscal year in which the se.r-vice.,occws, in- accordzuroe with. and. subjeot.,to. fhe' tarurs expenso reimbursements under Section 6 hereof; plus compensation for PTO (not to exceed 15 business daYs) and sick leave under Section 7 hereof; ifand only to the extent that the foregoing expense reimbursements, PTO and sick leave amounts are accrued or incurred but unpaid as of the date of the Employee's separation f¡om service. Any lump sum payment under this Section 11.6(iv) shall be paid to the Employee within 35 ãays following the date of the Employee's separation from service, provided a severance agreement anã release of claims must be executed by the Employee, and the statutory p.iiod during which the Employee is entitled to revoke the release must expire, Page I of2 or the on or before the 35th day after the date of the Employee's separation from service, Employee will forfeit the right to any payment under this Section." IN WITNESS WHEREOF, this Amendment No. 1 is executed by the parties and is effective as of the date specified above. i. s Seccombe FLORIDATOURISM INDUSTRY MARKETING 'l: By: Page2 of?