THE CITY OF SEATTLE
REQUEST FOR PROPOSALS
FOR REDEVELOPMENT OF
KEYARENA AT SEATTLE CENTER
TABLE OF CONTENTS
Introduction
1. Summary of the City’s Arena Objectives
2. Background
A. General Information about the Seattle Center Campus and KeyArena
B. Financial Information
C. Redevelopment Site
D. Principles for Design Integration
E. City of Seattle Historic Landmarks
3. City’s Expected Redevelopment Terms
A. Development and Design Terms
B. Social Equity Terms
C. Sustainable Transportation Access and Mobility Terms
D. Operation and Use Rights
E. General Terms and Conditions
4. Submittal Content Requirements
A. Cover Letter and Executive Summary
B. Proposer Information
C. Proposer Financial Information
D. References
E. Development Agreement and Lease Agreement Terms
F. Narrative Description
G. Redevelopment Site
H. Drawings and Plans
I. Schedule
J. Redevelopment Financing Plan
K. Operational Financial Terms
L. Operations
M. Sustainable Transportation Access and Mobility
N. Collaboration with Uptown Neighborhood
O. Collaboration with Seattle Center
5. Notice to Proposers Regarding Washington Public Records Act
6. Submittal Process and Schedule
A. Proposal Phase

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 B. Post-Submittal Phase
C. Post-Selection Phase
D. Schedule
E. City of Seattle Rights and Options
7. Evaluation Process
8. Inquiries
A. Proposal Inquiries
B. Site Plan Inquiries
C. RFP Addendum
Exhibit 1

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 REQUEST FOR PROPOSALS
FOR REDEVELOPMENT OF
KEYARENA AT SEATTLE CENTER
INTRODUCTION
The City of Seattle, through its Office of Economic Development (OED), invites proposals from
qualified parties interested in redeveloping and operating KeyArena at Seattle Center as a
world-class civic arena presenting music, entertainment, and sports events, including the
potential for NBA and NHL events. The area available for redevelopment includes the existing
KeyArena, as well as the 1st Ave N parking garage and adjacent parking lot and support areas
located on City-owned property on the Seattle Center campus more completely described in
Section 2 (the “Redevelopment Site”).
The City requests proposals for renovation of KeyArena and other facilities within the
Redevelopment Site taking into consideration the possibility of a Controls and Incentives
Agreement if KeyArena or any other facility within the Redevelopment Site is designated as an
historic landmark. Additionally, at its option, any proposer may also submit a second proposal
for construction of a new facility to maximize the Redevelopment Site’s potential and achieve
the City’s objectives as described in this request. See additional landmarks discussion in Section
2.E below.
Any party presenting a proposal for the redevelopment of KeyArena should be aware of the
Memorandum of Understanding Seattle Sports and Entertainment Facility (“MOU”) between
the City of Seattle, King County and WSA Properties III (“ArenaCo”), including the provisions
related to the use of KeyArena. The MOU remains in effect until December 3, 2017. The City
remains fully committed to the terms of the MOU, and is supportive of ArenaCo’s efforts to
return NBA basketball and attract NHL hockey to Seattle. However, the City must also consider
the future of KeyArena, which is a City property that is part of an important City-owned
campus, and make contingency plans for its future.
Through this Request for Proposals process, the City hopes to select a proposal which best
meets its Arena Objectives (described below) and to negotiate with the selected proposer (the
“Selected Proposer”) a redevelopment agreement (a “Development Agreement”) and longterm lease (a “Lease Agreement”). See Section 3 for additional information about the expected
terms of the Development and Lease Agreement. Such agreements will be subject to
authorization by the Seattle City Council and completion of all applicable environmental review
requirements.

Proposals are due by Wednesday, April 12, 2017 by 5:00 PM (PST).

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 1. SUMMARY OF THE CITY’S ARENA OBJECTIVES:
The City’s objectives for the redevelopment are described below (collectively “Arena
Objectives”).
A. Provide a world-class civic arena (the “Arena”) to attract and present music, entertainment,
and sports events, potentially including NBA and NHL events, to Seattle and the region.
B. Provide for Project design and Arena operations in a manner that integrates with and
enhances connections to Uptown and adjoining neighborhoods and aligns with the Urban
Design Framework (“UDF”).
C. Provide for design, permitting, development, demolition (if applicable), and construction of
the Arena (the “Project”) with minimal City financial participation.
D. Provide for the continuous, successful, sustainable operation of the Arena as a world-class
civic venue with minimal City financial participation.
E. Provide for mitigation of transportation impacts due to Project construction and Arena
operations.
F. Provide Project construction and Arena operations in a manner that is equitable for workers
and consistent with the City’s Race and Social Justice Initiative.
G. Provide for Project design and Arena operational integration with Seattle Center,
contributing positively to the vibrancy of Seattle Center.
2. BACKGROUND
A. General Information about the Seattle Center Campus and KeyArena
Seattle Center Purpose Statement:
Seattle Center creates exceptional events, experiences and environments that delight and
inspire the human spirit to build stronger communities.
KeyArena is part of the Seattle Center campus. The Seattle Center encompasses 74 acres
located immediately north of the downtown area. The campus is situated on the ancestral land
of Native people, and was once a tribal gathering place. Civic investment in the Seattle Center
campus extends back to the 1920s, with even more significant investment made when the
campus redeveloped for the 1962 Century 21 Exposition (more commonly referred to as the
“Seattle World’s Fair”). Approximately 12 million people visit Seattle Center every year. In
addition to KeyArena, the Seattle Center campus includes Marion Oliver McCaw Hall; the
Seattle Center Armory which houses food and beverage providers, a high school, offices, a
theater, and the Children’s Museum; Chihuly Garden and Glass; the Museum of Pop Culture
(f/k/a Experience Music Project); Bagley Wright Theater; Cornish Playhouse, other arts and
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 entertainment venues; the Artists at Play area; and a variety of open spaces which are often
used for festivals. Additional attractions which are adjacent to the Seattle Center campus but
which are not owned by the City include the Seattle School District’s High School Memorial
Stadium, Pacific Science Center, and the Space Needle.
Seattle Center has been a long-term supporter of the arts and is home to many arts and cultural
institutions, some of which are adjacent to the Redevelopment Site: (i) KEXP, both a public
radio station and dynamic arts organization; (ii) VERA, an all-ages volunteer based music and
arts venue; (iii) SIFF which brings people together through extraordinary films; and (iv) Art Not
Terminal, a non-curated art gallery, all border the Redevelopment Site. Pottery Northwest, a
nonprofit arts organization and the Northwest’s premier ceramic facility, is located within the
Redevelopment Site. The City will continue to support the arts at Seattle Center.
KeyArena was built as the Washington State Coliseum for the 1962 Seattle World’s Fair. From
1967 until 2008, the facility was home to the NBA team the Seattle SuperSonics (Sonics), and
beginning in 2000, the WNBA team the Seattle Storm. A major remodel in 1995 expanded the
facility capacity to 17,100 for basketball and included upgrades to seating, locker rooms, and
concession areas. No other significant renovations have been completed since.
Although the Sonics left Seattle after the 2007-2008 NBA season, KeyArena still serves as the
home court of the Seattle Storm, and of Seattle University’s Redhawks National Collegiate
Athletic Association (NCAA) Division I men’s basketball team. In addition, KeyArena hosts the
PAC 12’s annual Division I Women’s Basketball Tournament, international gaming competitions,
and a variety of concerts, graduations, family shows, and other events. It is also used during the
City’s annual Bumbershoot festival and for several years has served as the site of a free fourday community health clinic. Pollstar recently identified KeyArena as 44th in the world for
touring concert ticket sales in arena venues (based on year to date concert ticket sales through
the third quarter of 2016).
Maintaining the presence of a WNBA team in the Seattle region is important to the City, and it
is anticipated that any operator of the Arena will also recognize the value of the Seattle Storm
and be committed to its continued presence.
KeyArena is operated by the Seattle Center Department of the City of Seattle. The Department
contracts with AEG Management WA, LLC to provide marketing, sales, technical and
operational assistance, and AEG subcontracts with Levy Restaurants for food and beverage
services at KeyArena.
In June 2015, the City received a consultant report prepared by AECOM Technical Services, Inc.
evaluating options for the future of KeyArena. Additionally, the City has been approached by
parties with experience in the development, financing, and operation of arenas. This report and
other documents referenced in this RFP are available through eBid under the documents tab.
The City is providing this background information to assist proposers, but the City does not
represent that all information which may be of interest is provided. Each proposer is solely

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 responsible for seeking out additional information and performing due diligence as proposer
deems necessary to meet the proposer’s needs.
B. Financial Information
During the past five years, the revenues generated by KeyArena exceeded the facility’s direct
operating and routine maintenance costs, with annual net revenue ranging from $309,000 to
$1,202,000. The Seattle Center Department use those excess revenues to maintain the campus
grounds and help support free and affordable public programming. KeyArena also generates tax
revenue for the City through admissions, parking, Washington State leasehold excise, sales, and
Business Licensing taxes.
In 2015 the 1st Ave N Parking garage, included in the Redevelopment Site, collected over
$490,000 in parking revenues, net of sales and parking tax.
The Seattle Center operating fund structure does not include a capital reserve fund to cover
major capital improvements for KeyArena (i.e., roof repairs, structural repairs, major
equipment acquisition or upgrades, or technology improvements). Instead, major capital
improvements are addressed through the City’s Capital Improvement Program (CIP) for which
KeyArena must compete with other City capital projects for funding. The City’s CIP budget is
updated annually based upon a six year CIP Plan. Since 2011 approximately $2.5 million has
been invested in capital improvements in KeyArena and the 1st Ave N parking garage. Proposers
should plan on funding ongoing capital improvements from sources other than the City.
Additional information regarding KeyArena events, attendance, revenue, expense, capital
improvements, and taxes generated are available through eBid under the documents tab.
C. Redevelopment Site
The City will consider redevelopment proposals that extend outside of KeyArena, but within the
boundaries described and shown below, referred to herein as the “Redevelopment Site.”
As part of construction of the 1962 Seattle World’s Fair, underground facilities at the north and
south of KeyArena were located in various buildings. During the 1995 renovation, these
underground connections at the south end of KeyArena were upgraded and expanded to (1)
connect the “West Court” building to the main concourse level of the KeyArena, and (2) create
the catering kitchen and support facilities adjacent to the KeyArena suite level and south
loading area.
The underground connection to the north, the “North Tunnel,” was not expanded as part of the
1995 renovation and has been used in an “as-is” condition for Seattle Center’s KeyArena staff
offices. The North Tunnel is not included in the Redevelopment Site.
The facilities north of KeyArena, the Northwest Rooms and Northwest Rooms Courtyard, both
of which are above the North Tunnel, have been designated as Landmarks by the City of
Seattle’s Landmarks Preservation Board (the “Landmark’s Board”). Long term tenants occupy
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 the Northwest Rooms, namely KEXP, The VERA Project and the Seattle International Film
Festival Group (SIFF). Under the terms of KEXP’s agreement with the City, KEXP has until
December 31, 2018 to construct an up to 800 sq. ft. outdoor stage in the Northwest Rooms
Courtyard, subject to a Landmark’s Board Certificate of Approval process. The International
Fountain Pavilion, occupied by Art Not Terminal, is also a designated Landmark. None of these
facilities is included in the Redevelopment Site.
In 1995, KeyArena chiller-related equipment was located in the courtyard areas, and is
excepted from the Northwest Rooms Courtyard Landmarks Controls and Incentives. KeyArena’s
north buttress and exiting stairs are also excepted from the Northwest Rooms Courtyard
Landmarks Controls and Incentives.
The City will require that portions of the exterior pedestrian walkways, landscaping and
hardscaping and other amenities in the Redevelopment Site remain available for public use and
enjoyment, festivals, and other uses consistent with Seattle Center’s purpose and Master Plan.
The northern boundary of the available site is the edge of the KeyArena roof line, although the
areas occupied by the KeyArena chiller-related equipment and the KeyArena north buttress and
exiting stairs are excluded from the Northwest Rooms Courtyard Landmarks Controls and
Incentives and may be included in the Project.
The western boundary is 1st Avenue North.
The eastern boundary is the western edge of vacated 2nd Avenue North.
The southern boundary is John Street between 1st Avenue North to the west and Warren
Avenue to the east and Thomas Street between Warren Avenue to the west and 2nd Avenue
North to the east.
The Redevelopment Site includes the following structures:
 KeyArena
 West Court Building (and connecting jetway)
 NASA Building
 Restroom Pavilion
 Seattle Center Pavilion (and below ground catering area)
 Blue Spruce Building
 1st Ave N Parking Garage
 Pottery Northwest/Park Place
A basic inventory of KeyArena drawings is available through eBid under the documents tab.
The site is being provided “as is.” Proposers are expected to be familiar with KeyArena and the
Redevelopment Site, as well as any existing land use conditions, zoning restrictions, landmarks
requirements, encumbrances, City transportation plans for surrounding areas, and other laws,
rules and regulations affecting the development of the future Arena. The City is providing
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 general site information to assist proposers, however, each proposer is responsible for its own
due diligence to verify site conditions.

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 D. Principles for Design Integration – Long Term Plans for Seattle Center and the Uptown
Neighborhood
The use and development of Seattle Center is guided by the Seattle Center Century 21 Master
Plan, as adopted by resolution of the Seattle City Council in August 2008 and amended in 2011.
The Master Plan is a flexible framework, based on a series of Planning and Design Principles
intended to shape redevelopment over the next 20 years at Seattle Center. Significant Planning
and Design Principles include:
1) Long term investments should enhance the Center’s ability to meet its mission, bringing
people together to share our communal artistic, civic, and cultural expressions.
2) The campus should provide programs, services, and attractions for people of every age,
background, heritage, culture, and ability as well as for neighborhood residents and
workers who may visit every day and for those who travel distances to get here.
3) Seattle Center should strive to enliven the campus throughout the hours of the day and
the days of the year, balancing out the peaks and valleys of programs and activities.
4) The International Fountain and open space around it should be preserved as the “heart”
of Seattle Center.
5) Development should invigorate and update the campus to appeal to the next generation
of users, yet changes should honor the campus’ historic character.
6) Pedestrian friendly planning should unify the campus, enhancing the comfort and safety
of people on foot.
7) All planning and design work should promote environmental sustainability.
8) Pathways and pedestrian connections into and through the campus should be clearly
legible.
9) Design should emphasize flexibility, vibrancy, legibility, and artistic expression.
10) Campus edges should open to the community and entries should be inviting and festive.
11) Future Seattle Center development should build on the tradition of being a good
neighbor to surrounding residents and businesses.
12) Transportation planning must be a central element of any development.
KeyArena’s location, connecting to both the Seattle Center campus and the Uptown Urban
Center, presents a unique situation. While it is critical that the design of the Project reflect and
honor the Century 21 Master Plan principles, KeyArena is also an integral part of the character
of a growing urban neighborhood that is both residential and commercial. To that end, the
Uptown Urban Design Framework (UDF) also provides a structure for guiding redevelopment.
Guiding Principles for the Uptown UDF include the following, stating that Uptown:
1) Is a growing urban center,
2) Encourages the development of a diverse range of housing types and affordability
levels,
3) Is a regional hub connecting adjacent neighborhoods and major employers,
4) Values its history,
5) Celebrates Seattle Center as a vital part of the neighborhood,
6) Is best served by a robust multimodal transportation system,
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 7) Open space supports healthy Uptown residents, and
8) Is a vibrant emerging Arts and Culture District.
Proposers should consider the full Century 21 Master Plan, including the complete Planning and
Design Principles (pages 34-38) and the full Uptown UDF as an incorporated appendix to this
RFP. Proposers should consider ways to promote restaurants, bars, and other neighborhood
businesses, in support of an emerging Arts and Culture District.
The Century 21 Master Plan and the Uptown UDF are available through eBid under the
documents tab.
There are many significant redevelopment opportunities at Seattle Center, and it is the City’s
goal to plan them holistically and make Seattle Center as iconic as Central Park or Millennium
Park. For example, Sound Transit will be planning a ST3 station location which may be on or
adjacent to the Seattle Center campus. Seattle Public Schools is planning a new high school and
stadium located on its Memorial Stadium properties and adjacent parking lot. Redevelopment
of KeyArena will play an important part in this mission.
E. City of Seattle Historic Landmarks – KeyArena and the Redevelopment Site
KeyArena is more than 50 years old, as are some of the other facilities contained in the
Redevelopment Site, but has not been designated as a landmark and may qualify for
designation and protection. The Landmarks Board, working with the City of Seattle’s
Department of Neighborhoods, is responsible for administering the Seattle Landmarks
Preservation Ordinance, Seattle Municipal Code Chapter 25.12.
Additional information about the City’s History Preservation Program may be found at:
http://www.seattle.gov/neighborhoods/programs-and-services/historicpreservation/landmarks
A 2013 Historic Landmark Study performed for Seattle Center indicates that KeyArena meets all
six of the criteria for landmark designation. The Landmarks Criteria Table on page 60 of the
2013 study also includes some of the other facilities in the Redevelopment Site. The study is
available through eBid under the documents tab.
To address the status and uncertainty, the City expects that options to redevelop KeyArena may
include a range of changes from modification of the existing buildings to construction of a new
building. The City does not know whether the Landmarks Board will designate KeyArena or
other facilities in the Redevelopment Site as landmark(s), and if designated, what Controls and
Incentives might be placed on the facilities.
To address this issue regarding redevelopment opportunities for facilities within the
Redevelopment Site, the City intends to nominate potentially eligible facilities and anticipates
that the Landmarks Board may consider the nomination(s) during the second quarter of 2017.
Proposers should assume that KeyArena and other facilities on the Redevelopment Site, or

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 portions of them, may be designated as a landmark and that alterations or significant changes
to the facility(ies) may be subject to provisions of Seattle Municipal Code Chapter 25.12.
Proposals are being requested for renovation of KeyArena taking into consideration the
possibility of a Controls and Incentives Agreement which may be required if the Landmarks
Board designates KeyArena as an historic landmark. If that occurs, the City intends to include
the Selected Proposer in developing the Controls and Incentives Agreement for KeyArena or
any portion of the Redevelopment Site. Additionally, a proposer may, at its option, provide an
additional proposal for construction of a new facility if it will maximize the Redevelopment
Site’s potential and better meet the City’s objectives. The Seattle City Council must approve any
Controls and Incentives Agreement.
3. CITY’S EXPECTED REDEVELOPMENT TERMS
Proposals should take into consideration the City’s expected redevelopment terms and
conditions provided in the Subsections below. Where expressly noted below, proposals should
specifically address the requirements. Otherwise, unless a proposer states otherwise in its
submittal, the City will expect any final agreement to be consistent with the terms in this
section.
A. Development and Design Terms
1) Under the Development Agreement the Selected Proposer will be responsible for 100%
of the funding to be provided to complete the redevelopment and construction of the
Project, including assurances for covering cost overruns. In a timeframe to be
established the City to adequately verify adequate funding, the Selected Proposer will
be required to demonstrate to the City that 100% of construction funds are committed.
2) The Project must comply with the City of Seattle’s Sustainable Building Policy, which can
be found at: http://www.seattle.gov/environment/buildings-and-energy/cityfacilities/sustainable-buildings-and-sites , including meeting a Gold LEED rating and
standards for energy use, water use, construction waste diversion and bicycle facilities.
3) The Project design will be consistent with the Century 21 Master Plan Design Principles
and the Uptown (UDF) Guiding Principles.
4) The Development Agreement will need to comply with the City’s 1% for Art program.
5) The design of the Project must comply with the Americans with Disabilities Act (ADA). As
a public entity, the City is subject to Title II of the ADA, and proposers should consider
guidelines of both Title II and III. In cases where the standards differ, the design and
construction of the Project shall be held to the standard that provides the highest
degree of access to individuals with disabilities. Proposers should be aware that the
provisions of the ADA may exceed requirements contained in building codes and other
regulations and that in such instances, the ADA requirements shall control.
6) The City will cooperate with the Selected Proposer to obtain all needed agreements to
relocate parties with contractual use rights within the Redevelopment Site which are
impacted by the development, however, the Selected Proposer will be responsible for
all associated costs and any contract obligations. The City has identified the following
agreements that may be impacted by redevelopment: The Seattle Storm Facility Use
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 Agreement; Pottery Northwest Lease; Seattle University Facility Use Agreement; and the
Northwest Folklife Association Lease in the Blue Spruce Building. The current
agreements are available through eBid under the documents tab.
7) If the proposed Project utilizes the Blue Spruce Building currently used as administrative
office space by short term Seattle Center tenants, the Selected Proposer will be
responsible for the costs of relocation. Current Blue Spruce Building short term tenants
are: (i) Book-It Repertory Theatre, (ii) Seattle Interactive Media Museum, (iii)Skate Like a
Girl, (iv) Teen Tix and (v) WA Alliance for Arts Education/ArtsED Washington.
8) If the proposed Project permanently utilizes portions of the Redevelopment Site
currently occupied by the Seattle Center Gardener’s Complex, the Restroom Pavilion or
the Skateboard Park, all of which are used for public purposes, the Selected Proposer
will be responsible for all costs and obligations of providing alternative facilities and/or
relocating the uses.
9) The Selected Proposer will be responsible for compliance with all regulatory
requirements including the Seattle Land Use Code, State Environmental Policy Act,
Seattle Landmarks Ordinance, and potentially the Seattle Design Commission review
process.
10) If the redevelopment requires removal/relocation/ or de accessioning of City art
installations in the Redevelopment Site, the City will work with the artist and the
Selected Proposer to accomplish the removal/relocation/de accessioning, however the
Selected Proposer will be responsible for all associated costs.
11) The City will require that as part of Project design, and to the extent possible during
construction, portions of the exterior pedestrian walkways, landscaping and hardscaping
and other amenities in the Redevelopment Site will remain available for public use and
enjoyment, festivals, and other uses consistent with Seattle Center’s purpose and
Master Plan.
B. Social Equity Terms
1) As a matter of policy, the City intends that the construction of the Project comply with
the following requirements: (i) all contractors will work under a project labor agreement
in the form of the City’s Community Workforce Agreement consistent with the
provisions applicable to City projects under the City’s Priority Hire Ordinance at Chapter
20.37, (ii) workers will be paid the rate of prevailing wages established under RCW
39.12, and (iii) construction will include participation of apprentices. The City’s master
Community Workforce Agreement/Project Labor Agreement is available through eBid
under the document tab.
2) The Selected Proposer will be required to execute a Community Benefit Agreement
(CBA) with appropriate community organizations to foster equity and social justice and
provide benefit to the communities that will be affected by the Project. The CBA may
include creation of a business stabilization to assist micro business affected by
construction. The Lease Agreement will include public benefits that foster equity and
social justice.
3) To protect the City and the Selected Proposer’s investment in the Arena from the
financial risks of labor disputes, the Lease Agreement will include an ongoing
requirement that the Selected Proposer enter into labor harmony agreements if labor
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 organizations which represent workers in Seattle indicate their intent to organize
workers at the Arena. The labor harmony agreement(s) will include a mutually agreed
upon procedure for preventing and responding to disruptive labor actions at the Arena,
including such activities as striking, picketing, and boycotting and shall extend to any
successor or replacement contractor, sub-contractor, operator, or other third party with
the right to develop or operate businesses at the Arena. The Selected Proposer shall
maintain any labor harmony agreements for the duration of the City’s proprietary
interest in uninterrupted revenues from the operation of the Arena where agreements
will limit the right of such organizations and their members to engage in economic
activity against the operation.
4) The Development Agreement will include a plan to provide for the retention of Qualified
Workers. “Qualified Workers” means workers employed in a non-management, nonsupervisory role at KeyArena at the time it is closed for redevelopment/construction.
While the specific scope of Qualified Workers and the details of the plan will be
determined in the final Development Agreement, it is the City’s intention that once the
Arena is re-opened following redevelopment, Qualified Workers will be offered an
equivalent job at the new Arena. Additionally, if the number of available Qualified
Workers exceeds available positions, offers should be made in order of seniority at the
time KeyArena is closed.
C. Sustainable Transportation Access and Mobility Terms
Proposers are asked to identify transportation impacts from the Project and multimodal
strategies they would utilize through transportation infrastructure, operations, programmatic
and transit service improvements to address and mitigate those impacts. The multimodal
transportation strategies should comply with the Seattle Comprehensive Plan and Climate
Action goals and focus on accommodating trips to and from the Arena while minimizing singleoccupancy (SOV) trips and minimizing impacts to Seattle Center, the Uptown Urban Center, and
surrounding neighborhoods.
The proposal should identify the amount of funding that will be committed for capital
infrastructure improvements and (separately) for operation and maintenance strategies.
Specifically, and identify a proposed approach and strategies to address transportation impacts
based on the City’s following goals and policies:
1) Identify strategies to provide safe, convenient, and efficient access for all modes of
travel to and from KeyArena.
2) Reduce transportation impacts by implementing programs to reach an established
mode share target (percentage of non-SOV or private automobile trips) to balance event
access, neighborhood livability, and network resilience.
3) Develop vehicular and bicycle event parking management strategies, including area onstreet parking, to minimize parking impacts on neighborhood streets, businesses, and
residents.
4) Increase transit service quality and maximize ridership.
5) Leverage and integrate shared mobility services (e.g., Uber, Lyft, taxi, carsharing) to
increase vehicle occupancy and serve first/last mile connections to high capacity transit.
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 6) Identify integrated on-site mobility hubs that facilitate access to travel options and
seamless connections between transit and other connecting modes at the
Redevelopment Site and critical hubs in the Center City.
7) Improve network connectivity, innovative mobility strategies, and quality of facilities for
people of all ages and abilities to walk and bike to and from the Arena.
8) Provide real-time travel information to community members and Arena customers to
ensure informed trip choices for all modes.
9) Establish freight/goods mobility strategies to minimize impacts on neighborhood streets
and other Seattle Center operations.
10) Mitigate construction impacts to ensure safety for all travelers.
The Uptown/Seattle Center Strategic Parking Study, a comprehensive look at the area’s parking
conditions is available through eBid under the documents tab as a resource for proposers.
As part of the final agreements, the Selected Proposer will be required to prepare a full
transportation analysis, complete an Environmental Impact Statement (EIS) for the Project to
analyze and identify transportation impacts and mitigation measures, and implement the
transportation mitigation measures and strategies identified in the EIS and the proposal.
D. Operation and Use Rights
1) Under the Lease Agreement, the Selected Proposer will be responsible for 100% of costs
of operation and maintenance of the Arena/Project, including assurances for covering
cost overruns, and including booking, scheduling, promotion, event operation, ticketing,
concessions, insurance, utilities, permits and licenses, taxes, repairs, replacements,
capital improvements, and a capital improvement reserve.
2) The Lease Agreement will contain rent requirements, a specified number of rent-free
use day for City events, terms and conditions of use, including permitted uses,
accommodation for certain ongoing or anticipated future uses, and acknowledgement in
promotional materials that the Arena is located at Seattle Center.
3) The Selected Proposer will be solely responsible for and shall pay all charges for utilities
used or consumed at the Arena during both development and operations. Utilities
include, but are not limited to gas, electricity, water, sewer, storm water, garbage and
recycling collection, and telecommunication services. Heating and cooling for KeyArena
and some of the facilities within the Redevelopment Site are currently provided from
the Seattle Center Central Utility Plant. Heating and cooling for other facilities within the
Redevelopment Site and other utilities (electricity, water, gas) are generally separately
metered. Telecommunication, fiber, data, and low voltage wiring pass through KeyArena
to other parts of the campus. Proposer will be responsible for separating and relocating
all wiring in the Project utilized by other parts of the Seattle Center campus. Proposer
may negotiate with the City for continued use of centralized heating and cooling
services to KeyArena, but the City is under no obligation to provide such services.
4) No later than the end of the Lease Agreement term, including the exercise of any option
periods, all existing improvements and all additions and replacements will be owned by
the City.
5) Proposer and City shall inventory existing City owned furniture, fixtures and equipment
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 at the Redevelopment Site and identify which items shall be provided for use by the
Selected Proposer. Such existing items shall be provided in as-is/where is condition.
6) Several tenants and sponsors at Seattle Center have exclusive use rights, and all uses of
the Project are subject to existing exclusive rights granted to other tenants and
sponsors. The existing exclusive rights (as of the date of this RFP) are listed on Exhibit 1.
7) The Selected Proposer will have the right to designate the name of the Arena, and other
areas within the Project. The name of the Arena shall be subject to City approval. The
names of other areas within the Project or within the Arena shall be subject to the
terms and conditions negotiated in the Lease Agreement.
8) The Selected Proposer will have the right to sell sponsorships and advertising for the
Arena and other facilities within the Redevelopment Site. The City will maintain the right
to sell sponsorships and advertising for the Seattle Center grounds and facilities and
component parts, excluding the Redevelopment Site. The Selected Proposer and Seattle
Center will work cooperatively to minimize conflicts and/or maximize joint sponsorship
and advertising opportunities.
9) External signage visible on the Seattle Center campus, including Arena and sponsorship
signage, will be subject to approval of the Seattle Center Director unless otherwise
negotiated in the Lease Agreement.
10) The Selected Proposer will assume the City’s contract obligations for the Seattle Storm
Facility Use Agreement and, upon opening of the Arena, the Seattle Storm will continue
as a tenant of the Arena through the remaining term of the Facility Use Agreement
under the same terms and conditions.
E. General Terms and Conditions
1) The Development Agreement and Lease Agreement must include appropriate risk
allocations and will at a minimum require the Selected Proposer to defend, hold
harmless and indemnify the City for any costs, expenses or losses arising from the
Selected Proposer’s activities related to its due diligence and for the design and
construction of the Project and operation of the Arena.
2) The Selected Proposer will secure, and cause its subcontractors to secure, commercial
general liability, automobile liability, worker’s compensation and property insurance for
the Project and Arena, naming the City as an additional insured where required.
3) The Selected Proposer will pay all applicable taxes, license, and occupation taxes,
including Washington State leasehold excise taxes, unless Selected Proposer provides
evidence of exemption. Selected Proposer must have a Seattle Business License and pay
all taxes due before entering an agreement with the City.
4) Any agreement entered into between the City and a Selected Proposer will include
provisions, to be negotiated, which ensure the City’s ability to fulfill its obligations to
ArenaCo if the conditions precedent in Section 24 of the ArenaCo MOU are satisfied on
or before December 3, 2017. Provisions may include mutual rights to renegotiate
impacted business terms and termination rights.
5) The Development Agreement and Lease Agreement which result from this RFP are
subject to authorization by ordinance of the Seattle City Council, and must comply with
all applicable City of Seattle ordinances, laws, rules and regulations including but not
limited to nondiscrimination provisions under Chapters 14.04, 14.10 and 20.42 of the
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 Seattle Municipal Code.
4. SUBMITTAL CONTENT REQUIREMENTS
Each submittal should include the information requested in this section for the redevelopment
of KeyArena, taking into consideration the possibility of a Controls and Incentives Agreement.
To the extent possible, in the narrative section proposers should describe any assumptions
about possible controls and incentives. Any proposer electing to also make a proposal for a
new facility should clearly describe which, if any, of the elements of its redevelopment proposal
would be changed. For example, there may be different financing arrangements, rent
proposals, or transportation plans proposed for a new facility than would be proposed for a
redeveloped KeyArena.
A. Cover Letter and Executive Summary
The cover letter is the proposer’s official letter transmitting the complete proposal to the City.
The cover letter must include the full name and address of the proposer’s organization(s), the
state of incorporation or in which it is licensed to operate, the form of business, and the name
and contact information for your organization or team for this proposal. The cover letter should
identify who will be the key business negotiator and be signed by an individual who is
authorized to commit the proposer to the obligations contained in the proposal. If the proposer
consists of a team or joint venture, an authorized representative of each of the participating
organizations is required to sign the letter.
The Executive Summary must be presented as a separate document summarizing in clear and
concise language, easily understood by persons not having a technical background, the
information contained in the proposal. The Executive Summary shall be limited to three (3)
pages, including tables and graphs. The City plans to distribute the Executive Summary to public
officials, interested parties and the public.
B. Proposer Information
Provide a general overview of proposer’s organization, including the legal name and contact
information, history, type of ownership, legal structure, officers and directors, and number of
employees. Identify key personnel working on the Project, providing a brief resume for each.
Provide a brief history of the organization/individual’s relevant or comparable developments
and any contractual litigation, arbitration, and mediation cases for the last (5) years that are
material and relevant to this proposal.
C. Proposer Financial Information
Provide proof of the financial capacity of the proposer entity to perform the Project such as
credit information regarding the proposer entity, credit references for the proposer entity, and
relevant audited financial statements of the proposer entity. Note to proposers: under the
Development and Lease Agreements, the City reserves the right to require a guaranty or other
form of recourse liability from any entity on which the Selected Proposer relies upon for
financial capacity.
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 D. References
Provide references, with contact information, for parties with whom proposer has worked on
projects similar to the Project.
E. Development Agreement and Lease Agreement Terms
The proposal must include at a minimum the following proposed terms and conditions. A
proposer may elect to include additional terms and conditions.
1) Guaranteed rent and incentive rent, including rent free use of the Arena for up to 14
days for City events, rent escalators during the initial term, and (if different) guaranteed
rent, rent escalators and incentive rent during renewal options. Each proposer is
encouraged to provide incentive rent structure(s) tied to (i) revenues, and/or (ii) number
and scope of events and other activations, and/or (iii) obtaining an NBA or NHL
franchise.
2) Initial proposed term of Lease Agreement, as well as any renewal options.
3) Confirmation that proposer will bear all costs of development and operation of the
Project and Arena; specify the amount to be deposited annually into a capital reserve
fund; and specify any circumstances under which the City will bear any costs of
repairs/replacements, environmental remediation, or other capital expenditures.
4) Specify any contingencies in favor of proposer that proposer will request in the
Development Agreement, and confirm that no later than execution of the Development
Agreement the Selected Proposer shall pay to the City a deposit to be negotiated that
will not be refundable on account of any other contingencies in favor of Selected
Proposer, but that will be refundable to Selected Proposer only in the event that the
City commits an uncured event of default under the Development Agreement or if the
City exercises a termination right under the Development Agreement for reasons other
than Selected Proposer’s uncured event of default. Upon substantial completion of
Selected Proposer’s obligations under the Development Agreement and
commencement of rent under the Lease Agreement, such deposit shall be credited
toward rent coming due under the Lease Agreement.
5) Specify any “exclusive” rights that proposer proposes to impose on Seattle Center or the
City, and applicable terms, conditions, and limitations thereon. Specify any proposed
limitations on imposition by Seattle Center of “exclusive” rights (other than the existing
rights listed on Exhibit 1) that would bind the Project. The proposal should identify any
key terms for coordinating the naming, sponsorship, promotion, and concessions plans
of the Project and Seattle Center.
6) Taking into consideration the City’s objective of minimal City financial participation,
specify any governmental assistance of any nature that the proposal will request from
the City or any other governmental entity in connection with redevelopment of the
Project or operation of the Arena, including any tax exemption or concession; any tax
increment financing; any tax-exempt financing; any in-kind contribution; any use of
governmental facilities (other than the Project) or services, or any direct payment.

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 7) Confirmation that the proposed conceptual design(s) are intended to comply with NBA
and NHL requirements for potential future tenancy.
F. Narrative Description
Present a detailed narrative description of your proposal, including plans for technology and
public art aspects of the facility. If a proposer takes exception to any of the expected
redevelopment terms as set forth in Section 3, describe any applicable limitation or
modification; if no such limitation or modification is specified, the Development Agreement and
Lease Agreement (as applicable) shall contain all the expected redevelopment terms. If the
proposal does not demonstrate that it will meet the expected redevelopment terms, the
description should explain why.
G. Redevelopment Site
Identify which portions of the potential Redevelopment Site (as well as any adjacent street or
Seattle Center areas, if requested by proposer) will be utilized, both during construction and
during operation of the Arena, and how each portion will be used.
H. Drawings and Plans
The following drawings must be provided:
1) General site plan, with sustainable transportation (transit, walking and bicycling) access
and freight loading docks/areas identified.
2) Concept level design work including scope narrative, elevations, floor plans, cross
sections, and other drawings needed to convey design intent
3) Exterior signage plan, including indicating plans for language access on signs.
I. Schedule
Provide the proposed Project milestones and schedule, from the City’s selection of the Selected
Proposer to opening of the renovated Project to the public. Describe the process and
parameters that will determine the durations between: the selection of the Selected Proposer;
any due diligence period after selection of the Selected Proposer and additional steps
necessary, if any, to negotiate final agreements; the commencement of construction; and the
rent commencement date. Specify a “not to exceed” time period for each of these steps.
J. Redevelopment Financing Plan
Provide a financing plan for the redevelopment including all information required to provide
the City sufficient data to evidence that the proposed redevelopment can be financed,
constructed, and delivered in a timely fashion. The financing plan should, at a minimum,
contain the following:
1) Sources and uses of funds statement;
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 2) Financing schedule;
3) If proposer will require a financing contingency in the Development Agreement, specify
its terms and duration.
At the City’s request, the proposer will submit a supplemental financing plan setting forth such
information as the City deems, in the exercise of its sole discretion, helpful or relevant in
evaluating the proposer or any aspect of its proposal.
K. Operational Financial Terms
Provide sufficient information to evidence that the proposed Arena can operate successfully for
a sustained period of time, including at a minimum a concept-level operating pro forma for
both startup and stable years, with sufficient return to pay debt service, reinvest in
maintenance and fund improvements to the facility to ensure its continuation as a world-class
facility. The pro forma should, at a minimum, contain the following:
1) Estimated facility revenues by type, including estimated naming and promotional,
concessions and other primary revenues by type, including estimated: number of events
by type, attendance per event by type, and event revenue and expense by event type;
2) Estimated facility operating expenses by type; including routine and major maintenance
and capital reserve funds, and taking into account rent and incentive rent payable.
3) Estimated taxes, fees, or charges paid or collected and submitted by the Selected
Proposer to a taxing or other government authority, including but not limited to the
City.
L. Operations
Describe the proposed operation and management plans for the Arena. At a minimum, address
concept-level plans for organizational structure; staffing; ticketing/suites; naming, sponsorship,
and promotion; security; concessions; merchandising; Seattle Storm and Seattle University use;
City use (including City use days for Bumbershoot and Seattle/King County Clinic).
M. Sustainable Transportation Access and Mobility
As described in Section 3.C, identify transportation impacts from the Project and address how
innovative, multi-modal strategies could be implemented to mitigate the impacts, keeping in
mind the City’s goals and policies. Identify the amount of funding that will be committed for
capital infrastructure improvements and (separately) for operation and maintenance strategies.
N. Collaboration with Uptown Neighborhood
Identify how the proposer will work with the Uptown neighborhood business and community
organizations. Elaborate on how the proposer will align with the Uptown Neighborhood’s
Urban Design Framework and work to address issues related to communication, traffic, parking,
noise, security, and the impacts, both positive and negative, of the Arena’s operations.

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 O. Collaboration with Seattle Center
Identify how the proposer will work with Seattle Center and neighboring Seattle Center
tenants. With respect to naming, sponsorship, promotion, and concessions plans, identify key
terms and rights. Elaborate on the roles that the proposer would expect Seattle Center and its
stakeholders to play and the methods the proposer would use in coordinating event scheduling,
including event start and end times, events using both the Arena and Seattle Center facilities
and the Seattle Center grounds or campus-wide Seattle Center festivals. Address how the
proposer will cooperate with the Arena’s immediate neighbors, KEXP, VERA, SIFF and Art Not
Terminal. Address issues related to communications, decision making, security, marketing,
branding, and other elements of the proposer’s proposal.
5. NOTICE TO PROPOSERS REGARDING WASHINGTON PUBLIC RECORDS ACT
Under Washington State Law (reference RCW Chapter 42.56, the “Public Records Act”) all
materials received or created by the City of Seattle are considered public records. These
records include but are not limited to the proposal submittals, agreement documents, contract
work product, or other proposal materials.
Under the Public Records Act the City is required to promptly make public records available
upon request. However, under Washington State Law some records or portions of records are
considered legally exempt from disclosure. A list and description of records identified as
exempt by the Public Records Act can be found in RCW 42.56 and RCW 19.108.
If proposer believes any of the records being submitted to the City as part of the proposal are
exempt from disclosure, the proposer may request that the City notify the proposer before
releasing the records. To do so, in the proposal submittal, proposers must very clearly and
specifically identify each record for which a proposer claims exemption and the exemption(s)
that may apply.
If the City receives a public disclosure request for any records the proposer has properly and
specifically identified, the City will notify the proposer in writing of the request and will
postpone disclosure for a period of time to allow the proposer to respond. While it is not a legal
obligation, the City, as a courtesy, will allow you up to ten business days to file a court
injunction to prevent the City from releasing the records (reference RCW 42.56.540). If the
proposer fails to obtain a Court order within the ten days, the City may release the documents.
The City will NOT assert an exemption on the proposer’s behalf.
Please note the City cannot accept generic marking of materials such as marking everything
with a document header or footer, page stamp, or a generic statement that a document is nondisclosable, exempt, or confidential, proprietary, or protected. You may not exempt an entire
page unless each sentence is entitled to exemption; instead, identify paragraphs or sentences
that meet the RCW exemption criteria you are relying upon.
The City will try to redact anything that seems obvious in the City’s opinion for redaction as
exempt. For example, the City will black out (redact) Social Security numbers, federal tax
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 identifiers, and financial account numbers before records are made viewable by the public.
However, this does not replace your own obligation to identify any materials you wish to have
redacted or protected and that you think are so under the Public Records Act.
6. SUBMITTAL PROCESS AND SCHEDULE
A. Proposal Phase
1) Proposals shall consist of and follow the outline of the items identified in Section 4 of
this RFP titled “Submittal Content Requirements.” Each response should be clearly
numbered and the full question/requirement identified. Failure to respond fully may
disqualify your proposal.
2) The proposal must be signed by an individual who is authorized to bind the proposer to
all commitments made in the proposal.
3) Ten (10) hard copies and one (1) electronic copy of the proposal are due in the Office of
Economic Development, addressed to Mr. Karl Stickel, Entrepreneurship and Industry
Manager, PO 94708, Seattle, Washington 98124-4708 by 5:00 p.m. PST on April 12,
2017. Proposals received after the above date and time will not be considered. The City
is under no obligation to return proposals.
4) It is each proposer’s responsibility to carefully review all the requirements of this RFP. It
is further the proposer’s responsibility to ask questions, request clarifications, or
otherwise advise the City if any language, specification, or requirement of this RFP
appears to be ambiguous, contradictory, or inadvertently restrictive or limiting of the
proposer’s ability to meet the requirements of this RFP.
5) Proposers are responsible for all expenses associated with the preparation and
presentation of the proposal, and all due diligence. The City will not reimburse any
costs.
6) The submission of a proposal in response to this RFP shall be considered a
representation that the proposer has carefully inspected all conditions which affect or
may, at some future date, affect the performance covered by the proposal, and that the
proposer is fully informed concerning the City, the conditions to be encountered, and
the character, quality and quantity of work to be performed and that the proposer is
familiar with all federal, state, and local laws which in any way affect the performance of
the services requested herein.
B. Post-Submittal Phase
1) Any selected proposal shall remain a valid proposal, in its entirety, through contract
negotiations. Additionally, unless the City rejects all proposals or unless any proposal
specifically provides otherwise, all submitted proposals shall be deemed valid for at
least four (4) months after the Mayor’s selection date.
2) Any proposer selected to negotiate with the City has a continuing obligation during such
negotiation period to provide the City with any information that was requested in this
RFP which requires updating due to circumstances that have changed or occurred since
the submission of their proposal.

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 C. Post-Selection Phase
The Mayor’s decision regarding selection or non-selection of a proposal shall be confirmed
by written notice to all proposers. If the Mayor selects a proposal for further negotiation,
OED and the Selected Proposer will execute a Memorandum of Understanding outlining the
schedule and terms for negotiating the future Development Agreement and Lease
Agreement contemplated. A proposer shall not acquire any legal rights of any nature with
respect to or relating to the Project unless and until the City and proposer execute a
Development Agreement approved by the Seattle City Council. The City will not be
obligated to accept in any agreement any terms that are inconsistent with the terms of the
City’s expected redevelopment terms in Section 3 or the terms in the selected proposal.
D. Schedule
ELEMENT
RFP Issued
Pre-proposal meeting/building walk through
Deadline for submission of questions
Final Addenda to RFP, if any
Proposal due, 5:00 pm PST
If applicable, proposers provide additional
information (see E.2 below)
Notification of shortlisted proposers
If applicable, shortlisted proposers provide
final and best proposals
Proposer interviews
Public presentation(s) of shortlisted
proposals
Recommendations to the Mayor
Selection of Selected Proposer, execution of
Memorandum of Understanding

DATE TO BE COMPLETED
January 11, 2017
January 25, 2017
March 15, 2017
March 22, 2017
April 12, 2017
To Follow
To Follow
To Follow
To Follow
To Follow
To Follow
To Follow

E. City of Seattle Rights and Options
1) The City reserves the right, at any time and in its sole and absolute discretion, to reject any
or all proposals, to waive any irregularities or informality with respect to any proposal, to
modify the review period and/or request additional information from proposers to inform
and support the evaluation process, and to amend or withdraw the RFP without notice. No
agreements or understandings between the City and any proposer(s) shall be binding until
agreement documents have been duly executed following an authorizing ordinance by the
Seattle City Council.
2) After submission of a proposal, and before selection of any proposal by the City, OED may
request, and proposers shall furnish, such additional information or clarifications related to
the proposal and their financial status as OED may reasonably request. After receipt of any
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 supplemental clarifications or information, the City reserves the right to request final and
best proposals from proposers.
3) If a Selected Proposer does not execute an agreement, OED may select another proposer
for negotiations, may call for new proposals, or may contract with another party to take any
other action OED deems to be in the best interest of the City.
4) This process does not commit the City to award a contract.
5) This process is not intended to be a low bid process, and the City reserves the right to
negotiate with a Selected Proposer to modify, amend or change the terms of the proposal
for incorporation into a final agreement, as OED determines to be in the best interest of the
City.
6) All materials submitted in response to this RFP will become the property of the City.
Proposers shall retain the copyright to any copyrighted materials, however by submitting
them to the City, each Proposer grants the City an irrevocable, unlimited license to copy,
distribute and use the proposal materials for purposes relating to this RFP process and
negotiation of final agreements.
7. EVALUATION PROCESS
Proposals will be evaluated by a review committee based on the proposal’s fulfillment of the
City’s Arena Objectives identified in Section 1 and the proposer’s expertise and financial
capability to successfully undertake and complete the Project and operate the Arena. None of
the individual objectives will stand alone or be conclusive.
Those proposals considered most responsive and contributing to the City’s Arena Objectives
will be included on the short list. Shortlisted proposers will be asked to an interview(s) with the
review committee and be given an opportunity to make a public presentation(s) regarding their
proposal. The review committee will make a recommendation to the Mayor regarding which
proposal best meets the City’s overall objectives as provided in Section 1. The Mayor will take
the review committees evaluation under advisement and make the final selection of the
proposal which best meets the City’s objectives.
8. INQUIRIES
A. Proposal Inquiries
Questions and inquiries regarding any aspect of the proposal documents, or any other matter
relating to this RFP may be directed in writing to:
Mr. Karl Stickel
Entrepreneurship and Industry Manager
Office of Economic Development
PO Box 94708
Seattle, Washington 98124-4708
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 Or via email to: Karl.Stickel@seattle.gov
Or via phone at: (206) 684-8085
B. Site Plan Inquiries
Proposers may access a basic inventory of KeyArena drawings which are available through eBid
under the documents tab. Questions and inquiries regarding reviewing other Seattle Center
architectural and engineering drawings for KeyArena or the ancillary buildings included in the
Redevelopment Site may be directed to:
Ms. Gina Owens
Administrative Staff Analyst
Seattle Center Redevelopment Team
City of Seattle
305 Harrison
Seattle, WA 98109
Or via email to: Gina.Owens@seattle.gov
Or via phone at: (206) 684-7117
Proposers may review drawings in the Redevelopment Office at Seattle Center. It will be each
proposer’s responsibility to arrange for reproduction or scanning of any documents not
available through eBid.
C. RFP Addendum
Any subsequent addenda or announcements to this RFP will be made available at
http://ebidexchange.com/seattle. A list of all inquiries and responses will be published on this
website as an addendum periodically.
Proposers must complete a free registration prior to viewing, printing and saving the RFP and
notices to their own equipment at no cost. Notwithstanding efforts by OED to provide such
notices, it remains the obligation and responsibility of the proposer to learn of any addenda,
responses, Q&A, or other notices issued by OED. Registering at Ebidexchange.com and being
placed on the list for this RFP is the only way to ensure notification of any subsequent addenda
or announcements.

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 EXHIBIT 1 – Seattle Center Tenant and Sponsor Exclusive Use Rights

1. Coca-Cola has exclusive pouring, vending and advertising rights at certain facilities at
Seattle Center and all Coca-Cola products must be purchased directly from the bottler.
Coca-Cola also has the exclusive right to be recognized as the “Official” or “Exclusive”
provider to certain Seattle Center facilities. The agreement with Coca-Cola does not
apply to KeyArena.
2. Chihuly Garden and Glass has the exclusive right to 1) retail sales of any items
possessing or containing logos, service marks or trademarks pertaining to Chihuly
Garden and Glass or Chihuly art of any kind, and 2) operation of a glass art exhibit or
retail glass art space. The sale of a de minimis or negligible amount of glass souvenirs,
memorabilia or other similar glass products is allowed.
3. KEXP has the exclusive right to operate a radio station broadcast facility at Seattle
Center.
4. Microsoft has the exclusive right to advertise as the official provider of Wi-Fi services at
Seattle Center through March 30, 2018.
5. The Museum of Pop Culture (MoPOP) has the right to be the only institution at Seattle
Center 1) whose primary focus and use is the programming of exhibition space devoted
to music and/or popular culture, 2) with retail sales of any items possessing or
containing Experience Music Project (now MoPOP) logos, service marks or trademarks.

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