Nigeria

Prior to the 2007 elections, SCL’s research showed that while voters expected financial incentives from
politicians their overall disrespect for the political class meant that such incentives did not result in expected
voting decisions. Armed with this insight, SCL advised its client party that rather than focusing on swing
voters they should instead aim to dissuade opposition supporters from voting – an action that could be easily
monitored. This was achieved by organising anti-poll rallies on the day of the election in opposition
strongholds, many conducted by local religious figures to maximise their appeal to rural communities.

Head office
55 New Oxford Street, London, WC1A 1BS
+44 (0)20 3757 4922
elections@sclgroup.cc
We've worked with brands, political organizations and advocacy groups all over the world, and our
methodology has been approved by the UK Ministry of Defence, the US State Department, Sandia National
Laboratories and NATO.

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