ooHUNDRED - City of and bungalows . . . ol` cathedrals - and slums . . . ot` pushcart markets and the world's most expensive specialty shops . . . of Broadway's - milling millions and goldenrod blooming in an open field . . . of panhandlers and Park Avenue . . . of I . penthouses and salt marsh shacks on stilts . . . of fish boats and truck farms . . . ofiive-room Colonial cottages and a single apartment development hous- ing 40,000. . . of Harlem and University Heights . . . Coney Island and Columbia. ..1Wynnis'-ITIJI -IQ ILL- II NN *15-44k - . York IS a Clty Of Contrasts. All Elmgzilj .. - 4..6., . - ITIHHIIB in I . g' .- I Ay;1 - . . . -. UIIH CIIY Of Seven mlmon PINS I Not S0 dIf?f` I FJ -: from Main St I perhaps, .. . I SO much II bm SO much I . {p II Sfongcr through KUOWS but And no One who . - One OFOLI kn Fifth . FI: IIEVillage the Bowelwher New York to 5 I .3 . ut make 3 City- And New Y0rk'g I - I I m!lhOUS I . In many ?EUR1ghb0rhOOdSvis"'.iz;.-.- . -sg-* IIJIJIistll??Its lift- - - ?-at . along the bluffs of Brooklyn Heights and Bay RidgeI.-. in the wood?s and hills of Riverdale, the quaint sail- . . - ing settlement of City Island, the fiatlands along . yn . . Jamaica Bay, the Fragrant open Fields of Bellerosethe ocean colonies of the Rockaway Peninsulateeming tenements ot` the East Side, the cabbage - farms of Staten Island, the centuries-old village Q`-up Y. i streets of` Tottenville. They live in Throgs Neck, lj.? iaw&ll--lell's Kitchen, Greenpoint, Gravesend, Sea Gate, llLittle Neck, Saint Albans, Marmer's Harbor, Great i . 1 - lr: - K1lls--neighborhoods that are as old as the Dutch . MV ill! gl; Settlement and as new as rationing. 'l I rr OlTlE1Ily lOTT`lE1l`ily ri. --Manhattan is New York.Here are the corporation t,-illoffices, the big banks, the hotels, the railroad ter- ?l ..-. Qllj}.! . . stx? I. Ulf A ITIUSCUITISHumanity is thickest in Manhattan. lt is pack_ed mto apartment houses, tenements, and hotels. Few people li, - I A . I .-- own their homes, and those who do? are mostly iu. - it 3 . i WCTC1--. I . But Manhattan is not New York. Beyond its encompassing rivers most ot` New York's millions jill - .. ill Over` kl h- sti af?. - FOO FODX, QLIBEHS, ?llmond. Only one city in America outside New York 1 ll 1 is bigger than Brooklyn. Bronx and Queens hold i-.-.. I I- 1. s''IIQI gil -- are.11tlIij. pz If. l?v!A?ismillions more. Many ofthem live in apartments. But lyn, means little t0 .a manufacturer in Buffalo, but i New York City has more one and two-family dwell- its 200,000 population may buy a lot of his merchan- -- ings than any other city in the country. A majority disc. Riverdale, in the Bronx, may be unknown in A A ofthe people in Queens, a borough bigger than San Rochester, but its 22,000 people live on a high Francisco and pre-war Washington together, lives in standard equalled in few parts of the country. A one and two-family houses. ln preparing this Market Analysis, every census Americans who think of Manhattan as New tract in New York City was visited by investigators . York may not know that Brooklyn buys more food for the newspapers participating. Basic source for . than Chicago, the Bronx more than Detroit. Food the material is the U. S. Census with complete data sales in Queens and Los Angeles are almost identical furnished by thousands of census tracts. Rentals and in dollar volume. Even the little borough of Rich- home values were checked wherever there was any - - mond, not much largerthan Miami, spends more for question. No previous analysis of the market has food than Bridgeport. ever been so thorough or so complete. No single section ofNew York is typically New No single section is all rich or all poor. The York. lt is a metropolis too vast for exact classifica- wealthy live beside the humble, and millionaire's tion. New York is a city of 116 cities. The joint New mansions back into bleak tenements. Lowest New York Market Analysis attempts to break down the York rental discovered by investigators was a three- city into its natural neighborhoods. Each of these room flat in the Lower East Side for $12 a month. cities within a city has its own characteristics of A few miles distant was a thirty-three, room Sutton people, origins, incomes, trading habits, mode of Place apartment renting for $18,000 a year. Some- living. Ail are different, but all are New York. where in between lives the vast, unspectacular aggre- There arelittle and big cities in this amalgama- gate, the world's wealthiest market. tion, from tiny Travis on Staten Island, with less than 3,000 people, to the multitudinous Lower East The purpose of this Market Analysis is to with 235,000- The of Bf00k- point out the characteristic and signyicant facts A about each section, as a rneans to better sales A . A. planning and more resulzful advertising. Use . 0 of the maps and the will aid adver- . . . IISEFS New [/76 VCISI volume RJ A . - *AtA;-l OfSc1le'S Wl1ICl'l only New York glv?. . 5 I n? -`EURj?eifii . 'ia-..- A- A is A -- pg .lig.-A-A i a A . 3 .iA- Jr it il-_iL -- - - - - . A - - in