MasterPlan - US Department of Agriculture
January 24, 2013
1. The name of the Big Box
US Department of Agriculture
2. Who is responsible for the Big Box MasterPlan and who should join in?
M3 World Wide is responsible and leads the negotiations and the process from start to
end. The involved Partnership Teams will join in.
3. The vision in the Big Box Master Plan
Globally, our goal is to maintain $10 million worth of USDA funding each year.
Our vision is to be the best and and biggest Food for Education recipient as a core
implementer in Mozambique and in at least 2 other countries: Malawi and Angola.
DRC and Guinea Bissau are also possible Food for Education countries, but these are
more long-term targets due to the political situation and other factors.
Our vision in Food for Progress programming is to continue being a strong and
visible implementing partner in Mozambique and Malawi. We go for Planet Aid
being a prime or our local organizations being a big sub-recipient.
Continuing in Malawi and Mozambique as a strong Food for Progress implementer is
a must. Over the next 3 years, we also expect Zimbabwe to be included on the
priority list.
4. The back ground / Our strong track record with this Big Box
We have a strong track record with USDA.
Planet Aid has successfully managed USDA (FFP & FFE) programs in both
Mozambique, Malawi and Angola. Over the past 7 years, we have signed contracts
for over US $80 million.
Planet Aid was awarded a McGovern Dole school-feeding program in Mozambique
and ADPP is a sub recipient to Joint Aid Management in Angola. We have over time
been able to create impressive results and impacted more than 2 million people by
implementing our best development models; DNS, Farmers Clubs and TCE.
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 5. The Programs to be used
We will be implementing Farmer’s Clubs, DNS, and School Feeding as part of our
new concept Food for Knowledge, developed for Mozambique.

6. The strategies that we will use and the concrete money we are going for
* Food for Education Program
The McGovern Dole Food for Education Program (FFE in short) is a yearly
Congressional appropriation managed by USDA. The Food for Education program
supports education, child development, and food security for school aged children.
It provides donations of U.S. agricultural products, as well as cash funds for
school feeding, teacher training and child nutrition projects in low-income, fooddeficit countries.
The total amount available of funding varies from $150-200 million a year.
However, some of this money goes to fund continuations of programs. USDA
funds about 8-12 new FFE programs each year. Programs must be tailored to
countries on USDA’s priority country list. The list is different each year.
The strategies we will use to get the funds: (Every Year)
 Implement our USDA ‘care’ strategy for Food for Education in Mozambique
and Angola; ensuring timely and excellent reporting and highlighting project
success through-out the year. We have a very good plan for this.
 Work with USDA to anticipate and influence the Priority Country List
 Continue lobbying by contributing in a big way to the Food Aid Conference in
Kansas every year
 Decide countries to go after once country list is announced
 Align with strong partners when it is not advantageous to bid alone.
 Meet with relevant USDA and USDA officials in country of application prior
to application and once proposal is submitted
 Ensure full backing from USDA regional Representative in Nairobi
 Develop, write and submit super FFE proposals and budget based on USDA
Feedback
 Communicate with USDA/Washington officials once we have decided our
strategy to ensure that proposal is funded.
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 Our Submission Plan in Grand Lines – 2013 to 2016
Food for Education
2013 Submission (FY 2014)
 Food for Education Malawi Prime Re-submission of FY 13 proposal – 20
million (if current proposal is rejected)
 Lobby for Angola, Zimbabwe and DRC to be on the list within the next 2
years.
2014 Submission (FY 2015)
 Food for Education Mozambique Prime (Continuation) – 20 million
 Pursue Zimbabwe, Guinea Bissau and DRC Submissions if on the list – 10-15
million / program.
2015 Submission (FY 2016)
 Food for Education Angola Prime - 25 million US$.
 Pursue Zimbabwe, GB and DRC Submissions if on the list – 10-15 million /
program.
2016 Submission (FY 2017)
 Food for Education Malawi Prime Continuation – 20 million US$.
 Pursue Zimbabwe, GB and DRC Submissions if on the list – 10-15 million /
program.
Food for Progress
Authorized by the Food for Progress Act of 1985, the Food for Progress (FFPr)
program donates U.S. agricultural products to developing countries that align with
US Government policies and interest in trade and agriculture. Donated commodities
are monetized (sold on the local market) and the income is used to support
agricultural development. Food for Progress has two main objectives: Improve
agricultural productivity and expand trade.
The main source of funds is the USDA Commodity Credit Corporation (CCC), which
provides the commodities and up to $40 million each year to ship the products. Every
year, between 250,000-300,000 MT of commodities are purchased and shipped to 1015 countries; a total estimated value of $200 million.
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 The strategies we will use to get the funds: (Every Year)
 Continue to highlight the impact of our Farmers Clubs to USDA’s Food for
Progress key people. Focus on how we have created value chains and increased
income and trade in our Farmers Clubs
 Work with USDA to anticipate the countries on the priority list and lobby for
selected HPP countries to get on the list
 Decide countries and partnerships to go after once country list is announced
 Contribute in a big way to the Food Aid Conference in Kansas City as a way to
spread the information about the impact our programs have
 Work with strong partners when it is not advantageous to bid alone.
 Meet with relevant USDA and USDA officals in country of application prior to
application and once proposal is submitted
 Develop, write and submit super FFP proposal and budget
 Communicate with USDA/Washington officals once we have decided our
strategy to ensure that proposal is funded.
Our Submission Plan in Grand Lines – 2013 to 2016
Food for Progress
2013 Submission (FY 2014)
 Food for Progress Malawi, Planet Aid will submit as Prime – only if we win
proposal already submitted in 2012 for Malawi (Food for Education)
 Food for Progress Malawi – DAPP will apply as sub partner – If we lose
proposal already submitted in 2012 for Malawi (Food for Education)
 In case we go as sub grantee, we will target Aga Khan, Techno Serve,
ACDI/VOCA and American Soybean Association as possible prime partners.
 We will sell our Malawi experience and “Ready to Go” Groundnut Proposal.
We need very heavy sub role. At least 50% of funds.
2014 Submission (FY 2015)
 Food for Progress Mozambique – Planet Aid will submit as sub – 50% of
overall proceeds
2015 Submission (FY 2016)
 Food for Progress Mozambique – Planet Aid will Prime – 16 million US$
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 2016 Submission (FY 2017)
 Food for Progress Malawi or Mozambique – DAPP/ADPP will sub – 50% of
income
The Main Allies and Why They Are Allies:

These are the people to meet with every 3 months.
 USDA Washington FAS Staff at All Levels – especially;
o Wentzel Mitchel; Food for Education Analyst (He recommends the
proposals for our countries for Food for Education funding)
o Nicola; Food for Progress Chief of Programs (He is head of the
committee taking final decisions about Food for Progress)
o Pat Sheikh: Deputy Administrator USDA (She can veto a decision and
she signs all agreements)
We will meet the following people twice a year regarding USDA, as soon as we have
our strategy figures out and again for project visits during implementation;
 USDA Regional Representative in Kenya (Kate Snipes)
 USDA Regional Representative in South Africa
 USAID Team Leaders in each country (Agriculture and Education)
 USAID Mission Director in each Country

Who Does What:
Part of getting new agreements is to document what we do and show the
impact. Therefore:
 M3 works with the Partnership Team in Mozambique, Malawi and
Angola to ensure timely and excellent reporting according to USDA
guidelines.
 M3 works with the Partnership Team in Mozambique and Malawi to
develop all the extra promotional materials and stories to keep USDA
up to date with developments and progress.

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  M3 / Marie, Beth and Sean will plan, prepare and attend Kansas City
Conference every year.
To lobby USDA for new programs and giving updates on existing
projects, M3/Marie and Beth meet with USDA/Washington key staff
every three months.
Once we know the USDA country priority list, this will happen:
 M3, together with HQ Murgwi and Darsbo will immediately decide on
the way forward after we know the countries on the priority list.
 In Country, the National Partnership Team will meet with USAID staff
as soon as we know our strategy for the year; together with M3 / Beth
or Marie. We need their buy-in.
 M3 / Marie or Beth meet USDA’s Regional Representative – as he/she
needs to back up our proposal.

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