IN THE UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF WISCONSIN
MILWAUKEE DIVISION
ORNUA FOODS NORTH AMERICA, INC.,
a New York Corporation
1007 Church Street
Suite 800
Evanston, IL 60201
and
ORNUA CO-OPERATIVE LIMITED,
an Ireland Corporation
Grattan House
Mount Street
Lower Dublin 2
Ireland
Plaintiffs,

Case No. ____________________

v.
EUROGOLD USA LLC,
a Wisconsin Limited Liability Company
109 South Thompson Road
P.O. Box 837
Sun Prairie, WI 53590
and
OLD WORLD CREAMERY LLC,
a Wisconsin Limited Liability Company
109 South Thompson Road
P.O. Box 837
Sun Prairie, WI 53590
Defendants.
COMPLAINT
Plaintiffs Ornua Foods North America, Inc., a New York corporation,
and Ornua Co-Operative Limited, an Irish corporation, (collectively, “Ornua”) for
their Complaint against Defendants Eurogold USA LLC (“Eurogold”), a Wisconsin

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 limited liability company, and Old World Creamery LLC (“Old World”), a Wisconsin
limited liability company, (collectively, “Defendants”), state and allege as follows:
PRELIMINARY STATEMENT
This is an action for immediate and permanent injunctive relief barring
Defendants from advertising, marketing, distributing, or selling butter products
using trademarks that are identical or substantially similar to Ornua’s federally
registered trademark KERRYGOLD, which is famous in Wisconsin and throughout
the United States for Ornua’s top-quality Irish butter.

This Complaint and the

declarations filed with it prove that, after negotiating with Ornua for months to
package Ornua’s Irish butter under the KERRYGOLD mark, Defendants decided
instead to sell Irish butter under a new mark obviously derived from Ornua’s
KERRYGOLD mark: IRISHGOLD. Indeed, Defendants only sought to create their
new IRISHGOLD mark in March 2017, just weeks before cutting off discussions
concerning their packaging of KERRYGOLD Irish butter, and then announced to the
world last Wednesday, April 6, 2017, that they would begin selling under the
IRISHGOLD mark tomorrow, Tuesday, April 11, 2017.
Defendants’ use of the IRISHGOLD mark constitutes willful trademark
infringement. Defendants’ choice of the IRISHGOLD mark and packaging substantially similar
to the packaging for KERRYGOLD Irish butter shows a deliberate effort to trade off the
enormous goodwill and strong reputation that Ornua has built up in the KERRYGOLD brand for
many years. Defendants could have chosen any name for their new product. Instead, they
intentionally chose a name and packaging confusingly similar to the KERRYGOLD mark in
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 order to take advantage of the publicity surrounding the current unavailability of KERRYGOLD
Irish butter in Wisconsin.
The harm that Defendants will cause, and intend to cause, is incalculable. And it is
made worse here because consumers wanting to purchase Irish butter will likely be misled into
thinking that Defendants’ IRISHGOLD Irish butter is the work-around for selling KERRYGOLD
Irish butter in Wisconsin, and will purchase Defendants’ product thinking it is KERRYGOLD Irish
butter. If Defendants are allowed to make such sales, they will inflict immeasurable destruction to
the good will and reputation associated with the KERRYGOLD mark, developed at great effort and
expense over decades. This kind of harm cannot be fixed with money damages in the future. It can
only be prevented with a restraining order, until such time as Ornua may obtain permanent
injunctive relief.
NATURE OF ACTION
1.

This a civil action pursuant to federal and state law concerning

Defendants’ infringement of Ornua’s federally registered KERRYGOLD mark.
Ornua seeks both preliminary and permanent injunctive relief concerning
Defendants’ infringement of the KERRYGOLD mark.
PARTIES
2.

Plaintiff Ornua Foods North America, Inc. (“Ornua N.A.”) is a

New York corporation, with its principal place of business located at 1007 Church
Street, Suite 800, Evanston, Illinois 60201.
3.

Plaintiff Ornua Co-Operative Limited is an Irish corporation, with its

principal place of business located at Grattan House, Mount Street, Lower Dublin 2, Ireland.

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 4.

Defendant Eurogold is a Wisconsin limited liability company, with its

principal place of business located. upon information and belief, at 109 South Thompson Road,
P.O. Box 837, Sun Prairie, Wisconsin 53590. Eurogold’s registered agent for service of process
is William Benjamin Everson, located at 97 South Pioneer Road, Suite 300, Fond Du Lac,
Wisconsin 54935.
5.

Defendant Old World is a Wisconsin limited liability company, with its

principal place of business located, upon information and belief, at 109 South Thompson Road,
P.O. Box 837, Sun Prairie, Wisconsin 53590. Old World’s registered agent for service of
process is Stephen A. Knaus, located at 109 South Thompson Road, PO Box 837, Sun Prairie,
Wisconsin 53590.
JURISDICTION AND VENUE
6.

This action arises under the federal trademark statute (the

“Lanham Act”), 15 U.S.C. § 1051 et seq., and under the laws of the State of
Wisconsin. This Court has subject matter jurisdiction over the federal trademark
and unfair competition claims under 15 U.S.C. § 1121 and 28 U.S.C. §§ 1331 and
1338. The Court has subject matter jurisdiction over the related Wisconsin state law
claims under 28 U.S.C. § 1367.
7.

This Court has personal jurisdiction over Defendants as they are both

Wisconsin limited liability companies with their principal places of business located in the State
of Wisconsin and regularly transact business in the State of Wisconsin and in this judicial
district. Defendants have caused products infringing the KERRYGOLD mark to be advertised
and promoted in this judicial district, and intend to begin selling such products on April 11,
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 2017. The causes of action asserted in this Complaint arise out of Defendants’ contacts with this
judicial district. Defendants have further caused injury to Ornua in this judicial district.
8.

Venue is proper in this judicial district under 28 U.S.C. §§ 1391(b) and (c)

because Defendants have extensive contacts with, and conduct business within, the State of
Wisconsin and this judicial district; Defendants have caused products infringing the
KERRYGOLD mark to be advertised and promoted in this judicial district, and intend to begin
selling such products on April 11, 2017; the causes of action asserted in this Complaint arise out
of Defendants’ contacts with this judicial district; and because Defendants have caused injury to
Plaintiffs in this judicial district.
FACTUAL ALLEGATIONS
ORNUA’S BACKGROUND
9.

Ornua Foods North America is a wholly owned subsidiary of

Ornua Co-operative Limited, which was formerly known as the Irish Dairy Board CoOperative Limited.

Ornua Co-operative Limited, which has its headquarters in

Dublin, Ireland, is an agri-food commercial co-operative that is engaged in the
purchase, marketing, and sale of consumer dairy products and dairy food ingredients
on behalf of its members, Ireland’s dairy processors and Irish dairy farmers. Using
the highest quality Irish dairy products from its members, Ornua Co-Operative
Limited sells and markets foods and ingredients; packages and distributes butter,
butter spreads, and cheese to retailers; and exports such products to numerous
countries around the world. Ornua Co-Operative Limited caused Ornua N.A. to be

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 incorporated in the State of New York in 1981 to oversee distribution and marketing
of its products in North America, and has licensed to Ornua N.A. the right to use the
KERRYGOLD mark in the United States.
ORNUA’S KERRYGOLD MARK AND PROMOTION THEREOF
10.

Ornua has continuously used the KERRYGOLD mark in the

United States in connection with butter for over 15 years. In addition to its common
law rights in the KERRYGOLD mark, Ornua owns several federal trademark
registrations for KERRYGOLD in connection with butter, as listed below
(collectively, the “KERRYGOLD Registrations”):
Mark
KERRYGOLD
(Stylized Mark)

Reg. No.
Reg. Date
Reg. No. 883,443
12/30/1969

Goods
Dairy products – namely, butter,
cheese (class 29)

Incontestable
KERRYGOLD & design

Reg. No. 1,452,354
8/11/1987

Dairy products, excluding ice cream,
ice milk and frozen yogurt (class 29)

Incontestable

KERRYGOLD MILK FROM Reg. No. 4,518,032
GRASS-FED COWS & design 4/22/2014

Dairy products, excluding ice-cream,
ice milk and frozen yoghurt; butter,
cheese, butter preparations, namely,
lactic butters, sweet cream butters,
reduced-fat butter, flavored butters,
flavored butter spreads, butters having
reduced-cholesterol, butters having
reduced saturated fat; cheese
preparations, namely, cheddar cheeses,
Swiss cheeses, Gouda cheeses, Red

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 Mark

Reg. No.
Reg. Date

Goods
Leicester cheeses, hard cheeses, semihard cheeses, soft cheese, ripened
cheeses, cream cheese, farmhouse
cheeses, blue cheese, flavored cheeses,
cheeses containing herbs, cheeses
containing fruit, cheeses containing
alcohol, brine salted cheeses, reducedsalt cheeses, cheeses with and without
rennet; dairy-based edible spreads;
bread spreads, mainly of a mixture of
one or more dairy products, especially
butter, bread spreads mainly of cheese
(class 29)

Copies of registration certificates for the KERRYGOLD Registrations are attached as
Exhibit 1 to this Complaint.
11.

The federal trademark registration for a stylized version of its

KERRYGOLD mark (

) issued in 1969 in connection with “dairy

products – namely, butter, cheese” and long ago achieved incontestability status
(Reg. No. 883,443). Ornua’s federal trademark registration for its KERRYGOLD

mark as part of a design mark (

) issued in 1987 in connection with

“dairy products, excluding ice cream, ice milk and frozen yogurt” and has also
become incontestable (Reg. No. 1,452,354).

A federal trademark registration for

KERRYGOLD as part of an updated design mark (

), issued in April

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 2014, in connection with butter and various other dairy products (Reg. No.
4,518,032).
12.

For more than 25 years, Ornua has invested substantial time,

effort, and resources in the promotion of the KERRYGOLD mark and in developing
the association in the public’s mind between the KERRYGOLD mark and high
quality dairy products across North America. Since 2012, Ornua has spent more
than $66 million to develop its KERRYGOLD brand in North America. This includes
spending on national print media, television advertising, digital and social media, and
other advertising. This also includes amounts spent on product demonstrations and
price promotions.
13.

As a result of Ornua’s efforts, the public has come to recognize

and rely upon the KERRYGOLD mark as an indication of the high quality associated
with Ornua’s products, particularly Irish butter. In AC Nielsen-measured grocery
outlets, Ornua’s KERRYGOLD Irish butter is the top-selling imported butter in the
United States. Ornua has been especially proud of its successful efforts to develop
awareness and public appreciation of the KERRYGOLD mark in Wisconsin over the
preceding decades.
14.

The State of Wisconsin is known worldwide for maintaining high

standards for dairy products, including butter, which sometimes makes it difficult for
non-Wisconsin producers of such products to enter the Wisconsin market. Currently,
for example, retail butter for sale in Wisconsin must bear either a Wisconsin or

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 federal grade mark. This has prevented sales of KERRYGOLD butter in Wisconsin
because KERRYGOLD butter is graded, produced and packaged in Ireland.
15.

Further, because of the State of Wisconsin’s efforts at

maintaining high standards for dairy products, including butter, it is particularly
challenging for non-Wisconsin producers of such products to cultivate awareness and
public appreciation of their brand identities.
16.

Notwithstanding these hurdles, Ornua has developed such strong

recognition of its KERRYGOLD mark in Wisconsin that a recent editorial cartoon
published in the March 6, 2017 issue of the Wisconsin State Journal expressly
referenced the KERRYGOLD mark in the context of addressing the challenges of
marketing non-Wisconsin produced butter in the state. A copy of the cartoon is
attached as Exhibit 2. Other articles referring to Wisconsin’s requirement, and the
difficulty of buying Irish butter in Wisconsin, consistently refer to butter sold under
the KERRYGOLD mark. Copies of three such articles are attached as Exhibits 3, 4,
and 5.
17.

After working for many months with the Wisconsin Department

of Agriculture and others, Ornua found a way to make its KERRYGOLD butter more
widely available to Wisconsin consumers. To meet Wisconsin’s requirements, Ornua
would have its butter processed, packaged and graded a second time at a facility in
Wisconsin.

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 18.

Given its success in developing awareness and public appreciation

of the KERRYGOLD brand in Wisconsin, notwithstanding the constrained market
for actual sales of products bearing the KERRYGOLD mark, Ornua is confident that,
once Ornua has implemented its solution, a great number of Wisconsin citizens will
be able to, and will, purchase Ornua’s butter products sold under the KERRYGOLD
mark.
19.

Ornua

began

discussions

with

Weyauwega

Cheese,

LLC

(“Weyauwega”) in September 2016 to implement the solution described above.
Stephen “Steve” Knaus owns Weyauwega and is its registered agent in Wisconsin.
Relevant documentation from the Wisconsin Office of Financial Institutions is
attached as Exhibit 6.
20.

After signing a confidentiality agreement, Ornua met with Mr.

Knaus in early October 2016. Ornua disclosed its solution to Mr. Knaus, proposed
packaging and grading KERRYGOLD Irish butter at Weyauwega’s facility in
Wisconsin, and shared product specifications and information about specific grading
procedures with Mr. Knaus.
21.

During the discussions between Ornua and Weyauwega, Ornua

conducted an extensive site visit of Weyauwega’s facility and a follow up visit by
Ornua technical personnel to witness the first production run.

The parties also

conducted successful lab tests. Ornua provided Weyauwega with printed packaging
materials bearing the KERRYGOLD mark. Ornua proposed packing KERRYGOLD

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 Irish butter in packs of two 4 oz. sticks, packaging that Ornua has used successfully
in other American markets. Ornua also shipped 40,000 pounds of KERRYGOLD
Irish butter to Weyauwega, from which Weyauwega processed 417 cases of finished
product.
22.

During

the

discussions

between

Ornua

and

Weyauwega,

Weyauwega was represented by a Wisconsin attorney named William B. Everson at
the law firm of Everson & Gibbs, LLC (“Everson & Gibbs”). A copy of an e-mail
chain reflecting Mr. Everson’s role as attorney for Weyauwega is attached as
Exhibit 7. The street address for Everson & Gibbs is 97 South Pioneer Road, Suite
300, Fond du Lac, Wisconsin 54935.
23.

In February 2017, Mr. Everson advised Ornua that the packaging

agreement the parties had been working on since October 2016 should be in the
name of Defendant Old World, instead of Weyauwega. A copy of Mr. Everson’s e-mail
message is attached as Exhibit 8. On information and belief, Mr. Knaus owns both
Weyauwega and Old World, and he serves as Old World’s registered agent in
Wisconsin.

Relevant documentation from the Wisconsin Office of Financial

Institutions is attached as Exhibit 9.
24.

Despite the successful trial runs, Weyauwega, now Old World,

started to become less responsive in late February and early March 2017. In early
March 2017, Mr. Knaus confirmed that Old World was considering packaging Irish
butter for another company, known as Waterford Butter, at Old World’s Sheboygan

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 facility. When Ornua objected, the parties discussed the possibility of an exclusive
relationship if Ornua would provide certain volume guarantees. On March 30, 2017,
Mr. Knaus advised Ornua that Old World would be signing an agreement with
Waterford Butter no matter what terms Ornua offered.
DEFENDANTS’ UNLAWFUL ACTS
25.

Unbeknownst

to

Ornua,

while

Ornua

was

continuing

negotiations with Mr. Knaus as representative of Old World, Mr. Knaus was causing
a new business entity to be formed – Defendant Eurogold.
26.

Eurogold was formed on March 8, 2017. Relevant documentation

from the Wisconsin Office of Financial Institutions is attached as Exhibit 10.
27.

On the same day, Eurogold filed a federal trademark application

for the mark EUROGOLD, in standard characters, for use in connection with “butter
and butter blends.” A copy of the USPTO’s web page reflecting the application is
attached as Exhibit 11. As reflected in this trademark application, the attorney who
filed the application for the EUROGOLD mark was Nicholas A. Brannen of the
Brannen Law Office, LLC (“Brannen Law”).
28.

Mr. Brannen, who filed the EUROGOLD trademark application

for Eurogold, shares an office with Mr. Everson, the attorney who negotiated on
behalf of Old World concerning an agreement to package Ornua’s butter under the
KERRYGOLD mark.

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 29.

The street address for Brannen Law is 97 South Pioneer Road,

Suite 300, Fond du Lac, Wisconsin 54935. The street address for Everson & Gibbs is
97 South Pioneer Road, Suite 300, Fond du Lac, Wisconsin 54935.
30.

On March 14, 2017, Eurogold filed a second federal trademark

application, this time for the mark IRISHGOLD, in standard characters, for use in
connection with “butter, butter blends, and cheese.” A copy of the USPTO’s web
page reflecting the application is attached as Exhibit 12. The application for the
IRISHGOLD mark was again filed by Mr. Brannen. On March 30, 2017, Mr. Knaus
caused yet another new business entity to be formed – Irishgold USA, LLC
(“Irishgold”).

Relevant documentation from the Wisconsin Office of Financial

Institutions is attached as Exhibit 13.
31.

On April 6, 2017, a press release was issued by Leonard & Finco

Public Relations, Inc. featuring a combined Old World Creamery / Irishgold
letterhead. A copy of the press release is attached as Exhibit 14.
32.

In the press release, Old World announced that it will be

launching the sale of Irish butter under the IRISHGOLD mark on Tuesday, April 11,
2017 at 9 A.M. The press release details Old World’s plans to sell IRISHGOLD Irish
butter at Woodman’s Market locations throughout the state.
33.

The

IRISHGOLD

mark

and

its

associated

packaging

is

substantially similar to the KERRYGOLD mark and its associated packaging and is
highly likely to cause confusion in the market.

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 34.

Among the ways that the IRISHGOLD mark and its associated

packaging are substantially similar to the KERRYGOLD Marks are:
•

The terms “Irishgold” and “Kerrygold” are similar in sound and
appearance – consisting of a two-syllable term preceding the word “gold” –
and are virtually identical in meaning and connotation as “Kerry” is a wellknown county in Ireland.

•

The IRISHGOLD mark and KERRYGOLD mark are being used to promote
identical – and directly competitive – products: “Pure Irish Butter.”

•

The packaging bearing the IRISHGOLD mark uses what appears to be the
identical or substantially identical font for the term “Pure Irish Butter” as
it appears on packaging for KERRYGOLD butter.

•

The packaging bearing the IRISHGOLD mark depicts black and white
dairy cattle grazing in a field of green grass, just as packaging for
KERRYGOLD butter features a black and white dairy cow grazing in a
field of green grass. The cow and grass elements are incorporated into the
design marks Ornua has registered as Reg. Nos. 4,518,032 and 1,452,354.
35.

Among the ways that the IRISHGOLD mark and its associated

packaging are likely to cause confusion in the market, beyond its direct similarity to
the KERRYGOLD mark and its associated packaging, as discussed above, are the
following:
•

Both the IRISHGOLD mark and KERRYGOLD mark are being used to
market identical products that directly compete against one another.

•

Upon information and belief, based on the April 7, 2017 press release,
butter bearing the IRISHGOLD mark and KERRYGOLD mark will both be
marketed to consumers through the same marketing channel, i.e.,
supermarkets.

•

The products are relatively low cost, making it less likely that consumers
will carefully scrutinize the small differences between packaging bearing
the IRISHGOLD mark and packaging bearing the KERRYGOLD mark.

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 Images

of

packaging

for

IRISHGOLD

butter

(from

the

web

site

at

www.owcreamery.com) and of KERRYGOLD butter are attached as part of
Exhibit 15.
36.

The likelihood of confusion is not hypothetical. On April 7, 2017,

the Chicago Tribune published an Associated Press news story discussing the
aforementioned press release announcing the imminent sale of butter under the
IRISHGOLD mark, but illustrated the story with a photograph of Ornua’s
KERRYGOLD-branded butter. A copy of the Chicago Tribune article is attached as
Exhibit 16.
37.

Ornua’s monitoring of social networking sites further indicates

that a growing number of individuals are interpreting media coverage of the launch
of products bearing the IRISHGOLD mark as indicating that Ornua’s KERRYGOLD
products are or are about to become significantly more available in Wisconsin.
Samples of such social networking comments are attached as Exhibit 17.
38.

The likelihood of confusion is also not accidental. Eurogold and

Old World could have chosen any number of potential marks for their butter
products. The most obvious choice would have been to use the marks of Waterford
Butter, the company whose butter Mr. Knaus said Old World would be packaging.
Instead, after negotiating with Ornua for months to package butter under the
KERRYGOLD marks, Mr. Knaus cut off discussions and decided to sell butter using
Eurogold’s obviously derivative IRISHGOLD mark, using packaging substantially

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 similar to packaging for KERRYGOLD Irish butter. Leaving nothing to chance, he
also formed a new Wisconsin company called Irishgold. On information and belief,
these choices were not accidental. They were and are deliberate attempts to trade off
of the good will and strong reputation of Ornua’s KERRYGOLD mark in violation of
Ornua’s rights under federal and state law.
39.

Given the manifest confusion arising even before products

bearing the IRISHGOLD mark enter the market in full force, Ornua is already
suffering irreparable harm to its KERRYGOLD mark and the goodwill and
reputation therein.
FIRST CAUSE OF ACTION
(Federal Trademark Infringement under 15 U.S.C. § 1114)
40.

Ornua

realleges

and

incorporates

herein

the

allegations

contained in the foregoing paragraphs of this Complaint.
41.

The actions of Defendants described above and specifically,

without limitation, their use of the IRISHGOLD mark in commerce to advertise,
promote, market, and sell butter in the United States, and particularly in Wisconsin,
is likely to cause confusion, or to cause mistake, or to deceive, and therefor
constitutes infringement of Ornua’s federal registered KERRYGOLD mark, in
violation of 15 U.S.C. § 1114.
42.

The actions of Defendants, if not enjoined, will continue. Ornua

has suffered and continues to suffer diminution in the value of and goodwill
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 associated with the KERRYGOLD mark, and injury to Ornua’s business. Ornua is
therefore entitled to injunctive relief pursuant to 15 U.S.C. § 1116.
43.

Furthermore, Ornua is informed and believes, and on that basis

alleges, that the actions of Defendants were undertaken willfully and with the
intention of causing confusion, mistake, or deception, making this an exceptional case
entitling Ornua to recover reasonable attorney fees pursuant to 15 U.S.C. § 1117.
SECOND CAUSE OF ACTION
(Federal Unfair Competition and False Advertising under 15 U.S.C. § 1125(a))
44.

Ornua

realleges

and

incorporates

herein

the

allegations

contained in the foregoing paragraphs of this Complaint.
45.

The actions of Defendants described above and specifically,

without limitation, their use of the IRISHGOLD mark and associated packaging in
commerce to advertise, promote, market, and sell butter in the United States, and
particularly in Wisconsin, is a false designation of origin; is a false representation;
wrongfully and falsely designates the origin of Defendants’ goods as originating from
or being associated or affiliated with Ornua and its well-known goods; and is a false
description or representation in interstate commerce in violation of 15 U.S.C. §
1125(a).
46.

The deception is material to consumers’ purchasing decisions,

and consumers are likely to be misled and deceived by Defendants’ representations
regarding butter products bearing the IRISHGOLD name and associated packaging.
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 Actual deception has already resulted as shown in the article discussing Old World’s
product but featuring Ornua’s butter and KERRYGOLD mark.
47.

Defendants

knew

or

should

have

known

that

their

representations were and are false and likely to mislead.
48.

Defendants’ use of the IRISHGOLD mark and associated

packaging in connection with butter is likely to cause confusion, mistake, or
deception among consumers as to the affiliation, connection, endorsement,
sponsorship or association of Defendants’ goods with Ornua and its goods.
49.

As an actual and proximate result of Defendants’ willful and

intentional actions, Ornua has suffered and will continue to suffer irreparable harm
to its business, reputation, and goodwill. The actions of Defendants, if not enjoined,
will continue. Ornua has suffered and continues to suffer diminution in the value of
and goodwill associated with the Marks, and injury to Ornua’s business. Ornua is
therefore entitled to injunctive relief pursuant to 15 U.S.C. § 1116.
50.

Furthermore, Ornua is informed and believes, and on that basis

alleges, that the actions of Defendants were undertaken willfully and with the
intention of causing confusion, mistake, or deception, making this an exceptional case
entitling Ornua to recover reasonable attorney fees pursuant to 15 U.S.C. § 1117.
THIRD CAUSE OF ACTION
(Federal Trademark Dilution under 15 U.S.C. §1125(c))

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 51.

Ornua

realleges

and

incorporates

herein

the

allegations

contained in the foregoing paragraphs of this Complaint.
52.

The KERRYGOLD mark is because it is widely recognized by the

general consuming public of the United States as a designation of source of Ornua’s
Irish butter products due to, among other things, the extent of Ornua’s advertising
and publicity of the KERRYGOLD mark and the amount and extent of sales under
the KERRYGOLD mark.
53.

Defendants adopted their infringing IRISHGOLD name after the

KERRYGOLD mark became famous.
54.

Defendants

use

of

the

infringing

IRISHGOLD

name

is

commercial and in commerce under 15 U.S.C. § 1125(c)(1).
55.

The actions of Defendants described above and specifically,

without limitation, their use of the IRISHGOLD name and associated packaging in
commerce to advertise, promote, market, and sell butter in the United States, and
particularly in Wisconsin, are likely to cause dilution of the KERRYGOLD Marks by
blurring and tarnishing in violation of 15 U.S.C. § 1125(c).
56.

The actions of Defendants, if not enjoined, will continue. Ornua

has suffered and continues to suffer, among other things, diminution in the value of
and goodwill associated with the Marks, and injury to Ornua’s business. Ornua is
therefore entitled to injunctive relief pursuant to 15 U.S.C. § 1116 and 15 U.S.C.
1125(c).

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 57.

On information and belief, the actions of Defendants described

above were and continue to be deliberate and willful. Ornua is therefore entitled to
recover its costs and reasonable attorney fees pursuant to 15 U.S.C. § 1117.
FOURTH CAUSE OF ACTION
(Common Law Unfair Competition Under Wisconsin Law – Misappropriation)
58.

Ornua realleges and incorporates herein the allegations contained in the

foregoing paragraphs of this Complaint.
59.

Ornua has expended considerable time, labor, and money on creating the

positive reputation of Irish butter under the KERRYGOLD mark in Wisconsin.
60.

Defendants have set themselves up as competitors with Ornua by offering

Irish butter for sale in Wisconsin, under the IRISHGOLD mark and associated packaging,
through the same sales channels that Ornua uses or would seek to use for the sale of products
bearing the KERRYGOLD mark.
61.

Defendants have misappropriated the positive brand identity and market

share created by Ornua through their use of substantially similar marks that are likely to cause
and have caused customer confusion.
62.

As a direct and proximate result of Defendants’ willful and intentional

actions, Ornua has suffered and will continue to suffer irreparable harm and damage to its
business, reputation, and goodwill, entitling Ornua to injunctive relief.

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Case 2:17-cv-00510-JPS Filed 04/10/17 Page 20 of 21 Document 1

 PRAYER FOR RELIEF
WHEREFORE, Plaintiffs Ornua Food North America, Inc. and Ornua
Co-Operative Limited pray for judgment in their favor and against Defendants
Eurogold USA LLC and Old World Creamery LLC (collectively, “Defendants”) as
follows:
a)

Award to Ornua preliminary and permanent injunctive relief, including
(i) barring Defendants from advertising, marketing, distributing, or
selling any butter products using any marks identical or substantially
similar to Ornua’s KERRYGOLD mark, (ii) ordering Defendants to
destroy all marketing material and packaging containing marks
identical or substantially similar to Ornua’s KERRYGOLD mark;

b)

Award to Ornua of its costs and reasonable attorney fees; and

c)

Award to Ornua such other relief as the Court deems appropriate.
KRAVIT, HOVEL & KRAWCZYK S.C.
s/ Michael D. Huitink
Michael D. Huitink
Attorneys for Plaintiffs Ornua Food North America,
Inc., and Ornua Co-Operative Limited

Kravit, Hovel & Krawczyk s.c.
825 North Jefferson - Fifth Floor
Milwaukee, WI 53202
(414) 271-7100 - Telephone
(414) 271-8135 - Facsimile
mdh@kravitlaw.com
Dated: April 10, 2017

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Case 2:17-cv-00510-JPS Filed 04/10/17 Page 21 of 21 Document 1