An Introduction to
The Daily Caller

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THE DAILY CALLER INTRODUCTION

SINCE ITS FOUNDING IN 2010, THE DAILY 
READERS
HAVE COME TO EXPECT CONSISTENT, THOUGHT
PROVOKING INVESTIGATIVE JOURNALISM WITH TOPICAL
COVERAGE ON POLITICS, ENTERTAINMENT, ENERGY,

BUSINESS AND MORE

BECAUSE WE OFFER THE BEST AUDIENCE WITH TWICE THE
ENGAGEMENT AT HALF THE PRICE, THE DAILY CALLER IS
THE
MOST EFFECTIVE AND EFFICIENT ADVERTISING BUY FOR
REACHING CAPITOL HILL AND BEYOND.

 

CONSUMED ON DESKTOP, MOBILE AND SOCIAL PLATFORMS,
THE DAILY CALLER ONE OF THE FASTEST GROWING POLITICAL, NEWS,
OPINION
AND ENTERTAINMENT DESTINATIONS
50 Million
Page views/
Month

15+ Million
Uniques/
Month
138th
Most Read
Website
via Mobile

219th
Most Read
Website
in the
Nation

500,000
opt-in email
subscribers
10 Million
News
Readers/
Week

Source: Quantcast, 2016 2016, Google Analytics 2016

7,000+
Capitol Hill
Uniques/
Month

3+ Million
Social
Media
Followers

3

 HIGHLY ENGAGED
90% of readers identify as politically active
20% frequently provide advice related to current events
22% recently attended a public meeting on local affairs
50% more likely to participate with a group
that works to influence public policy

15+ million uniques/month
200,000 reader comments/month
The Daily Caller readers are opinion leaders,
influencers, government & industry leaders and highly
engaged news gathers who visit to be informed and
entertained.
#1 driver of traffic is the state of California followed by
Texas, Florida, New York, Illinois and Georgia.

7,000+
Unique Visitors
Each Month

INCOME
Quantcast 2016,

$0-50k: 38%
$50-100k: 34%Source:
$100k+: 28%
Civic Science 2015

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•  12,500 LANDING PAGE
VIEWS
•  2.29 MINUTES ON PAGE
•  4.59% IN PAGE CLICK

NATIVE CONTENT

THRUS
•  845 SOCIAL MEDIA SHARES

 KEY OFFERINGS

 

 

 

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Carly Fiorina As His Running Mate?

VOTE NOW AND SEE RESULTS VOTE NOW AND SEE RESULTS

 

KEY OFFERINGS

 

TOPIC

UNIQUE MONTHLY VISITORS RETARGTING
DAILYCALLER.COM
ABILITY

Energy Readers

750,000

1,000,000

Education Readers

625,000

5,000,000

3,400,000

36,000,000

Technology Readers

80,000

1,500,000

Business Readers

170,000

2,000,000

1,500,000

18,000,000

Politics Readers

Entertainment Readers

ON SITE READERSHIP AND RETARGETING ABILTY
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CUNA

Credit Union National Association

 

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PRODUCERS
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AHIP

America?s Health
Insurance Plans

NAREIT

NATIONAL ASSOCIATION OF REAL ESTATE INVESTMENT TRUSTS

   

 

 

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of Shopping Centers

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THE DAILY CALLER NEWS FOUNDATION INTRODUCTION

Founded by Tucker Carlson, a 20-year veteran of print and broadcast media, and Neil
Patel, former chief policy adviser to Vice President Dick Cheney, The Daily Caller News
Foundation is a 501(c)(3) non?profit providing original investigative reporting from a team
of professional reporters that operates for the public benefit.

Each month the Foundation publishes well over 1,000 stories, including some especially
hard-hitting reports that reverberate throughout the media.

The three (3) driving programs of the Daily Caller News Foundation are:

The Daily Caller News Foundation will train young journalists through a two-year
fellowship program that includes direct experience reporting and editing, formal
training sessions, networking opportunities and the chance to learn about all facets of
a news website.

The Investigative Team is led by reporting veterans that have decades of Emmy Award
winning experience holding powerful interests accountable.

The Foundation is dedicated to deep?dive policy reporting, including energy, health3
care, finance and technology.

 

• 
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Yahoo! News
Business Insider
Real Clear Politics
Fox News

• 
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• 
• 

Wyoming Business Report
Santa Barbara News Press
Yellowhammer News
Albany Journal

THE DAILY CALLER NEWS FOUNDATION REACH
The Daily Caller News Foundation has an advantage that most new media outlets do not:
access to

millions of views. Reporting created by The Foundation is automatically sent for

consideration to the for-profit Daily Caller.

This advantage gives The Daily Caller News

Foundation an additional audience of
15 million readers per month.

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