NYC Technical Logo Guidelines NYC Overview Logo Guldelnos NYC logo One of the NYC logo?s assets is its versatility. Its bold block style is easily identi?able and works in a number of con?gurations. Different agencies can choose to use it in a solid color or ?ll it with vibrant imagery. Each letter may be ?lled with a different image, or one image may be used to ?ll all three. NYC Logo Guldelnes New NYC logo examples The logo works with every City agency, bringing consistency to the face of NYC government. Latin Media Entertainment Commission Health Department of Small Business Services Children?s Services Department of Housing Preservation Development Buildings Department of Department of Probation Homeless Services mm. Landmarks Preservation Department for Commission ?'le Aging Department of Of?ce of Management Juvenile Justice and Budget NYC Overview Logo Guldehos Master logo configurations The logo can only be used in four con?gurations. Horizontal Vertlcal ng ht-stacked Len-stacked Logo con?guration optlons NYC Agency Logo Architecture Logo Guldolnes Logo with Agency Name The agency name and all other type must be aligned left. Agency Name 7 NYC Agency Logo Architecture Logo Guldelnes Logo with Agency and Department Name?stacked Agency Name Department Name Subdivision Name This} grid illustrates how the agenq name shc:~uh:i be mound the logo. see {he {98983 mint?! File name: agenc 5t ac keci eps 8 NYC Technical Logo Guidelnes Agency Logo Architecture Logo with Agency Name—horizontal Agency Name and all other type must be based aligned. Agency Name Line 1 Agency Name Line 2 9 NYC Agency Logo Architecture Logo Guldelnes Logo with Agency and Department Name?horizontal Agency Name Department Name Subdivision Name This; gr Id Illustiates how." the ageruzy name should be gumnci the 3- logo. PJEGSEJ see {he Wages Flle name: 10 NYC Technical Logo Guidelnes Agency Logo Architecture Logo with Agency highlighting Department Name Agency Name Line 1 Agency Name Line 2 Department Line 1 Department Line 2 Agency Name Line 1 Agency Name Line 2 Department Line 1 Department Line 2 This grid illustrates how to highlight the department name with the NYC logo. Please see the following pages for typography guidelines. File name: logo_dept_highlight.eps 4x 4x 2x 11 NYC Technical Logo Guidelnes Agency Logo Architecture Partnership within City agencies—vertical Agency Department Agency Department Agency Department Agency Department Agency Department Firstname Lastname Title Ag Agency Department Firstname Lastname Title Ag 12 NYC Agency Logo Architecture Logo Guldelnes Partnership within City agencies?horizontal Agency Agency Department Department Agency Agency Department Department Firstname Lastname Firstname Lastname Title Title 13 NYC Technical Logo Guidelnes Agency Logo Architecture Partnership with external organizations Partnerships between NYC agencies and external organizations must be identified in a manner that is fair and equitable to all parties. These two grids show the acceptable sizing and placements of secondary identifiers such as programs and partnerships in relation to the NYC logo. Horizontal placement 8x 8x Vertical placement Agency Name Department Name Agency Name Department Name 8x Placement areas for programs and partnerships 15 NYC Logo Style and Usage Logo Guldolnes Size The of the Mr C.- to [:Irlnt-tncuej IS I15 In. IE IS 039'?; OT 1 The ?Ezl be seen win] the logo and be ae?l?l In this 05anngration. SIZE: 0.5 In. wlde 16 NYC Logo Style and Usage Logo Guldelnes Clear space The NYC logo should be surrounded by a visual buffer zone with no graphic or typographic elements intruding into the clear space. 4x 4x 17 NYC Technical Logo Style and Usage Logo Guldelnes Incorrect logo usage 1. Do not stretch or condense the logo. .7. Do not add borders to the logo. . Do not add any ?lters or elteots to the logo. . Do not rotate the charac ters In the logo. i. Do not reonent the logo. C. Do not space out the logo. f. Do not use colors that are not In the same tonal range. 8 Do not resve any ot the logo characters, 9. Do not outllne the logo. 10. [Ito not move the <31. 1 1 . Do not blur the logo. DO not overlap the logo Characters. [0 1.. 3.137% 9? 19 NYC Technical Logo Guidelnes Typography Helvetica Neue LT Std Helvetica Neue LT Std 85 Heavy, tracked at -20, is the typeface used for all organizational logo lockups. Certain programs and partnerships may require a different font, but the Helvetica Neue LT Std family type should always be used with the N-Y-C lettering and any name or copy that is locked to it. Helvetica Neue LT Std 85 Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Neue LT Std 86 Heavy Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Neue LT Std 75 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Neue LT Std 76 Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Neue LT Std 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Neue LT Std 56 Roman Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Neue LT Std 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Neue LT Std 46 Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 20 NYC Typography Logo Guldelnes Arial and Times For word-processing programs (Word, PowerPoint, Excel), Helvetica Neue is still suggested. However, in cases where Helvetica Neue is not available (such as materials produced in-house or on a PC), Arial may be used. This applies especially to online text. If Arial is not available, Times may be used. Arial Regular 0123456789 Arial Regular Italic 0123456789 Arial Bold 0123456789 Arial Bold Italic 0123456789 Times Regular 0123456789 Times Regular Italic ABC DEF TU 0123456789 Ti mes Bold 0123456789 Times Bold Italic ABCDEF UVWXY 0123456789 Do not use Arial or Times with the logo, only Helvetica Neue LT Std. Agency Agency Agency Color Agencies should select one base logo for official documents and for most media. The NYC logo is designed to be used in a range of colors and to fit every programming and branding need. Agencies may change the logo or include an image, but the base logo color should remain consistent. Color Logo Guldelnes Black and white logo on color background The background of certain creative materials will require the use of an all-white or all-black logo. Similarly, a white or black background could require changing the color of the logo. This should be taken into consideration when selecting the base logo.