2017-6-26 Deep Root Analytics This is Google's cache of https://www.deeprootanalytics.com/2017/06/19/data­security­statement/. It is a snapshot of the page as it appeared on Jun 22, 2017 10:22:01 GMT. The current page could have changed in the meantime. Learn more Full version Text­only version CLIENT LOG IN View source Tip: To quickly find your search term on this page, press Ctrl+F or ⌘­F (Mac) and use the find bar. JUN 19, 2017 DATA SECURITY STATEMENT Author: Deep Root Analytics “Deep Root Analytics has become aware that a number of files within our online storage system were accessed without our knowledge. Deep Root Analytics builds voter models to help enhance advertiser understanding of TV viewership. The data accessed was not built for or used by any specific client. It is our proprietary analysis to help inform local television ad buying. The data that was accessed was, to the best of our knowledge proprietary information as well as voter data that is publicly available and readily provided by state government offices. Since this event has come to our attention, we have updated the access settings and put protocols in place to prevent further access. We take full responsibility for this situation. Deep Root Analytics maintains industry standard security protocols. We built our systems in keeping with these protocols and had last evaluated and updated our security settings on June 1, 2017. We are conducting an internal review and have retained cyber security firm Stroz Friedberg to conduct a thorough investigation. Through this process, which is currently underway, we have learned that access was gained through a recent change in access settings since June 1. We accept full responsibility, will continue with our investigation, and based on the information we have gathered thus far, we do not believe that our systems have been hacked.” http://webcache.googleusercontent.com/search?q=cache:https://www.deeprootanalytics.com/2017/06/19/data-security-statement/ 1/2 2017-6-26 Deep Root Analytics © 2017 Deep Root Analytics http://webcache.googleusercontent.com/search?q=cache:https://www.deeprootanalytics.com/2017/06/19/data-security-statement/ CLIENT LOG IN 2/2