A B C D E F G Public Interest Considerations SCHEDULE OF RECORDS 2 3 No of Pages Decision: Grant/Part Grant/Refuse Exemptions: Section of Act Reasons for Exemptions 1 1 PG G S37 personal 1 PG 25/10/2016 internal DSP mail re meeting on various issues 02/12/2016 internal DSP mail with ad concepts 1 G 9 PG S29& S30(1)(b) deliberative process 1 2 1 S29&S30(1)(b) deliberative process 1 PG G G G 1 G Document No 4 5 6 7 1 2 Brief description and date of record Planning, Developing, Targeting 07/09/2016 internal DSP mail re preliminary discussion on campaign 14/10/2016 internal DSP mail re preliminary discussion on campaign 24/10/2016 internal DSP mail re meeting on various issues 3 8 9 4 10 11 12 13 5 14 9 06/12/2016 internal DSP mail re fraud emphasis 04/01/2017 internal DSP mail refers to ad concept 02/03/2017 internal DSP mail re campaign date 02/03/2017 internal DSP mail re campaign date 15 10 06/03/2017 internal DSP mail re campaign date 6 7 8 S29, S30(1)(b) & personal, deliberative S37 process 20/03/2017 internal DSP mail re campaign date & issue of media questions PG 16 17 11 12 28.03/2017 internal DSP mail re outdoor advertising space 29/03/2017 internal DSP mail re objectives of campaign&discussion 2 1 G S37, S29 & S30(1)(b) S37 PG 18 13 5 S36 & S37 29/03/2017 internal DSP mail re media spokesperson on campaign PG 19 14 4 S36 & S37 29/03/2017 internal DSP mail re pre-empting questions from media PG 20 21 22 23 15 16 17 18 24 25 19 30/03/2017 internal DSP mail re use of 'fraud' & 'crime' 10/04/2017 internal DSP mail re meeting arrangements 11/04/2017 internal DSP mail re use of word 'cheats' 07/04/2017 Memo to Government 6 1 1 2 3 AD Content S36 & S37 personal, deliberative process personal personal, commercially sensitive personal, commercially sensitive personal, commercially sensitive G G G R S28 mandatory exemption A B C D E F 22/03/2017 media planning & ideas from MEC PG 26 27 1 2 28 3 4 29 30 5 31 6 32 33 34 35 36 37 38 7 8 9 10 11 12 13 24/03/2017 internal mail with media plan from MEC 05/04/2017 external mail to DSP from Creed with concepts listed 06/04/2017 mail re meeting creative agency & plans for campaign development 07/04/2017 arranging meet with DSP & Creed re creatives 07/04/2017 internal DSP mail re creative ideas - list of welfare rights & wrongs 07/04/2017 mail from MEC re media plan, sites & costs 10/04/2017 external mail to DSP from Creed 10/04/2017 mail from Creed re meeting DSP 10/04/2017 external mail introducing Creed & MEC 10/04/2017 external mail delivery dates for ads from MEC 10/04/2017 media schedule from Creed 10/04/2017 creative ads from Creed for approval 10/04/2017 media plan mail 24 3 G 34 PG 6 PG 2 PG 3 3 2 1 3 3 1 13 PG PG PG G PG PG G G S36, S29 & S30(1)(b) S29 & S30(1)(b) deliberative process personal, commercially S37 & S36 sensitive S37 personal S37 14 15 16 17 18 10/04/2017 internal DSP mail rewording line on anti-fraud activity 10/04/2017 internal DSP mail ads campaign for approval 11/04/2017 internal DSP mail with suggested changes to ad wording 11/04/2017 internal DSP mail re ad wording 11/04/2017 internal/external mail re ad formats & costs incl.ad samples 3 2 2 1 2 S36 S37 S37 S37 personal personal S36 & S37 G PG G G S37 PG 44 45 46 47 48 49 19 20 21 22 23 24 50 51 52 25 26 27 11/04/2017 internal DSP mail re ad wording 'cash in hand' etc 11/04/2017 mail to creative from DSP re props for launch 11/04/2017 internal mail re phone line arrangements 12/04/2017 internal DSP mail re ad wording 'fair' V 'right' 12/04/2017 internal DSP mail re ad wording 'fair' V 'right' 12/04/2017 external mail from MEC re costs/formats & incl.ad samples 9 4 2 3 6 5 S37 & S36 G PG PG G PG 53 54 55 28 29 30 12/04/2017 external mail to DSP re ad wording 'cash in hand' etc 12/04/2017 mail from Creed to DSP re print & Display 12/04/2017 media plan & costs from MEC 13/04/2017 internal DSP mail re final creative with attachments 13/04/2017 mail re status of campaign from Creed to DSP 2 23 2 personal, commercially sensitive personal personal, commercially sensitive S37 S37 personal personal S37 S36 & S37 personal personal, commercially sensitive S36 S37 commercially sensitive personal PG 12 11 1 personal commercially sensitive personal PG 39 40 41 42 43 deliberative process, commercial sensitivity G G PG PG G G A B C D E 13/04/2017 external mail with MEC media plans costs PG 56 57 58 59 60 61 31 32 33 34 35 36 62 37 13/04/2017 internal DSP mail re ad approval 13/04/2017 external mail approval requested by Creed for finals 13/04/2017 external mail re landing page, banners etc 13/04/2017 external mail re banner/landing page from Creed 17/04/2017 mail with ads for campaign launch 18/04/2017 mail from Creed to DSP re radio ad recording 3 1 2 6 6 12 S36 & S37 G G G G PG S37 18/04/2017 internal DSP mail re attendance at radio ad recording 63 64 65 66 67 68 69 70 71 72 73 74 38 39 40 41 42 43 44 45 46 47 48 49 75 76 77 78 79 80 81 50 51 52 82 3a 1 2 3 19/04/2017 internal mail re radio ads - no audio files available 19/04/2017 internal DSP mail re change to radio ad wording 19/04/2017 mail from Creed to DSP re delivery of proofs 19/04/2017 screenshot from Creed to DSP 19/04/2017 email to Creed re changes to radio ad 19/04/2017 email from Creed to DSP re delivery of proofs 19/04/2017 email re change to radio ad & recording of same 19/04/2017 mail to DSP from Creed re Kinetic & ad site 20/04/2017 email from Creed to DSP re radio ads 20/04/2017 email from Creed to DSP re radio ad options 20/04/2017 email re appoval of radio ads from Creed to DSP 20/04/2017 internal DSP mail regarding radio ad approval-no audio files available 27/04/2017 mail from Creed to DSP re post-launch meeting 28/04/2017 external mail MEC request for DSP landing page Tendering 3/11/16 Internal DSP email 7/11/16 Internal DSP email 02/11/16 Request for Quote for Creative Designs 14/11/16 Quote submission from Bloom 3 1 1 1 2 3 2 3 1 1 1 2 S36 S37 S37 personal personal S37 personal S37 personal 3 1 3 1 2 3 10 S36 &S37 PG G PG PG G PG G PG G G G G G G G G G G PG S36 15/11/16 Quote submission from Owens DDB PG 83 3b 19 S36 & S37 16/11/16 Quote submission from Engage PG 84 3c 85 86 6 7 87 8 17 16/11/16 Evaluation of Quotes 17/11/16 Notification of winning tender 18/11/16 email to Bloom re evaluation of tenders received 1 1 2 personal, commercially sensitive personal personal, commercially sensitive commercially sensitive PG 4 F S36 & S37 PG PG R S36 S37 S36 commercially sensitive personal, commercially sensitive personal, commercially sensitive commercially sensitive personal commercially sensitive G A B C D E 29/11/16 Engage presentation for Fraud campaign PG 88 89 90 9 10 4/1/17 Internal DSP email 21/3/17 Engage ad drafts 11 7 1 S37, S29 & S30(1)(b) 12 13 14 15 16 PG S37, S29 & S30(1)(b) PG S37 S29 & S30(1)(b) 3 30/3/17 Invitation to quote for creative development work 31/3/17 Decline to tender from Target McConnells 31/3/17 Extension of quote deadline 31/03/2017 response to deadline from Creed 25/1/17 Email Draft SRFT 4 4 2 2 2 G PG PG PG PG 96 17 97 98 99 18 19 20 42 27/1/17 Final Version of SRFT 30/1/17 internal DSP email 30/1/17 mail from OGP to DSP 30/1/17 Email Draft SRFT 45 2 1 PG PG PG PG 100 101 102 103 104 105 106 107 108 109 110 21 22 23 24 25 26 27 28 29 30 31 111 32 30/1/17 Email Draft SRFT 31/1/17 Email Draft SRFT 31/1/17 Email Draft SRFT 31/1/17 Email re evaluation of quote 31/1/17 Copy of Published SRFT 1/2/17 Email Evaluation Meeting 1/2/17 Email Evaluation Meeting 1/2/17 Email Evaluation Meeting 10/2/17 Email on Evaluation SRFT 14/02/2017 Email on Evaluation meeting 15/02/2017 additional questions from tenderers 41 4 3 5 1 1 1 5 5 2 2 1 PG PG PG G PG G PG PG PG PG PG S37 S37 S37 S37 S29 & S30(1)(b) S37 S29 & S30(1)(b) S37 S37 S37 S29 & S30(1)(b) S37 S37 S37 15/02/2017 SRFT evaluation meeting 17/02/2017 email re evaluation 2 7 PG 35 36 37 20/02/2017 email OGP to DSP re draft letters to tenderers (no.38&39) 20/02/2017 email OGP to DSP re draft letters to tenderers (no.38&39) 3 2 2 PG PG personal personal personal personal, deliberative process personal personal personal personal, deliberative process personal personal personal S37 S37 S37 S37 personal personal personal personal commercially sensitive personal, commercially sensitive personal personal, commercially sensitive personal personal S36 S36 & S37 S37 PG 114 115 116 personal, deliberative process personal PG 33 34 personal, deliberative process S37 15/02/2017 internal DSP mail re meeting & tenderer questions 112 113 personal, deliberative process G 24/3/17 Engage ad drafts 91 92 93 94 95 F S37 & S36 S37 S37 G A B C 20/02/2017 letter with marks allocated to PHD 117 38 118 119 39 2 20/02/2017 letter with marks allocated to successful company groupM 2 D PG PG E S36 S36 F commercially sensitive commercially sensitive G Planning, Developing and Targeting Sarah OCalIaqhan From: Nick Miller a - Sent: 07 September 2016 1?3 To: Sarah OCaliaghan Subject: fraud media campaign - Eo-ne rough ideas Attachments: Note to Kathleen '?tack - Campaign Aug 2016.docx From: TJ Fleming Sent: 05 September 2016 17:03 To: Nick Miller Subject: Anti-fraud media campaign - Some rough ideas Nick Some rough ideas to help with consideration have no clarity on a budget yet let me know what you think about this. FLEMING Principal Control Policv. Debt Management 8: Prosecutions Sarah OCallaghan From: Nick Milier Sent: 1.4 Ortober 2016 1333 To: Sarah OCallaghan Subject: Fr'Iud 1 li Sum. would you he free I'm' -.1 quick chat today to the l'mud hullinc campaign 3 I'm on [he muhilc ull Ilicrnonn il'wu'rc l'rcc. lhamlx? nick Sum from my il?hnnc Ihis ilcm hue. urchixcd by HP Consolidated Archive. Vic? Restore Sarah OCallaghan From: Helen Fauqhnan Sent: 24 October 2016 10 To: Sarah OCallaqhan Cc: Niamh Fitzgerald Subject: RE: Good Morning! \lorniug Ladies. suggest we meet at Illam tomorrow. Is that Uli'.? Regards lelen l-rom: Sarah Ot'allaghan \?eat: 24 October 2010 lo: Ilelen liaughnan \liamh l-?itxgerald \?uhieet: tiood \lornine! (iood Moraine llelen. \?t'eleome haek and I hope 3ou enio? ed a Iantastie break Doubtless you are buried deep in emails today. ho?. ex er I wanted to ask for a meeting. if possible today or tomorrow. as I an keen to meet before I malxe my presentation lo the Dix isional \lanagers on Wednesday. I'll hring. Ni.tmh l' it/eerald ilh me aISo .is ?e haxe lots ol'hroad areas to em er :leross lhe eomms side and ?t lill'L?L? .tmoant ol' uorlx ongoing. \s a proposed Agenda on my side I suggest the following. uhieh are the aetixe current uork items on my side. Some are for updatemention and some for discussion and ad\ ice. ll t?ampziign on Social \Yell?are Fraud [his item has been arehhetl ht Ill? t'oir-olidated \rellit e. "ieu Restore Sarah OCalla han From: Helen Faughnan Sent: 25 October 2016 17:21 To: Sarah OCaIlaghan Subject: RE: campaigns Sarah, noted! Helen From: Sarah OCallaghan Sent: 25 October 2016 13:54 To: Helen Faughnan Subject: FW: campaigns For info, Bests Sarah From: Nick Miller Sent: 25 October 2016 11:02 To: Sarah OCallaghan Subject: campaigns Hi Sarah, While work is underway on the fraud hotline campaign, there are several other areas which might also be worth pursuing. We?re particularly interested in the following: Spring: measures for the self-employed Spring/summer: restoration of some treatment bene?ts July: back to school clothing footwear allowance Let me know if you have any thoughts on these. Cheers, Nick This item has been archived by HP Consolidated Archive. View Restore 13 Sarah OCallaghan From: (vonne Costello - Sent: 02 December 2016 15.42 To: Nick Miller Cc: Sarah OCallaghan Subject: Ant: fnud Media Campaign Attachments: Med'avest Socual Fraud Follow Up Flag: Flag for tollow up Flag Status: Flagged Hi Nick Sarah asked me to forward this onto you. Apologies for the delay. Regards, Yvonne Yvonne Costello Communications Unit Department of Social Protection Aras Mhic Dhiarmada Store Street Dublin 1 w: rare as; in Rolnn Ccimirce S?isialai nnartmont ot Soon! Protection 6 Sarah OCalla?han From: Nick Miller Sent: 06 December 2016 10:34 To: Sarah OCallaghan Subject: RE: Fraud Campaign Sarah, Leo's thoughts on this are that he likes the :me. llowever he feels we need to emphasise more than this is not just money from your pocket: that someone else will lose out directly. We want to reduce l'raud so we can preserve resources for those who need them most. Could that be worked in somehow? Thanks, Nick From: Sarah OCallaghan Sent: 06 December 2016 10:06 To: Nick Miller Subject: Fraud Campaign Nick. [lope you're well -- btx? Sorry to chase on this but keen to get it actioned and paid before year end?? we ok to go with the ?rst campaign? Bests Sarah Sarah O?Callaghan I lead of Communications Department 01" Social Protection Store Street, Dublin 1. 7033047 0 7043530 Linkedln: \xwwlinkedincom in socallaghan l?his item has been archix ed by HP Consolidated Archive. View Restore Sarah OCallaqhan I a From: Kathleen Stack Sent: '14 .anuary 2017 14:14 To: '3arah OCallaghan Cc: l'J Fleming; Helen Faughnan Subject: RE. anti-fraud campaign Sarah ?ah .-\prtl is line! What version will ?e be running with? Ix. l-"mm: Sarah ()t?allaghan Sent: tl-l January 3.017 I354 l'n: Kathleen Stack L'e: l'.l llelen l?auehnan Suhieet: Rh: anti-fraud campaign Ill Kathleen. Happy new year 10 )tm tun! lhe Anti-l-iaud campaign is currently to run in .\pri 2017. with actual dates to he eunlirmetl a little closer to the time. We met with the Minister re :?ehetluling this and other campaigns in the new 5ear and he ?as happy with this ciehetluling. trust ware happy ailh 24341116? Heals \?arah mm: Kathleen Htaek N'ent: ll-l .lanuai'} It)? l'u: ?Utah UL'allaahan IJ l-lemina: llelen l-zittehnan H'tthieet: W: :tnti-l'rantl eampaiign k?arah Happy .eu. Year hope Mill had a lmeli htistmas?. ,lnst \mntlelme nhete \ie are with the fraud eampatun and what the litext timelines are in lL?l'lIN ul might run? Board 1-: meetinu the \lilti~.tet' next week ma) mine up In that il lhix; il-cm has been archived by [11? Cmv:nlid:1tcd Archive. 8 Sarah OCalla?han From: Kathleen Stack Sent: 02 March 2017 16.58 To: Sarah OCallaqhan Cc: llelen Fauqhnan: l'J Fem-rig Subject: RE: Fraud Awareness Campaign Grand Sarah - thanks. Message From: Sarah OCallaghan Sent: 02 March 2017 16:53 To: Kathleen Stack Cc: Helen Fanghnan; TJ Fleming Subject: RE: Fraud Awareness Campaign "res indeed Kathleen. Still looking at late April the will likely have l'reatment benefits early April so want to leave a little gap!) Nill of course keep you posted on TB (late is set as we can then plan definitively. Llests Earah From: Kathleen Stack ?lent: 02 March 201712254 To: Sarah OCaIlaghan Cc: Helen Faughnan; TJ Fleming Subject: Fraud Awareness Campaign Sarah Just heckine where the awareness i-anipaien is it - are we looking it 1 week in April? .ithleen Sarah OCallaqhan From: i'athleen Stack Sent: March 2017 17 07 To: iarah OCallaqhan Cc: Helen Faughnan; ll Fleming Subject: 1E: Fraud Awareness Campaign ihanks Sarah. Original Message From: Sarah OCallaghan Sent: 02 March 2017 16:53 To: I-iathleen Stack Cc: Helen Faughnan; TJ Fleming 'Subiect: RE: Fraud Awareness Campaign Yes indeed Kathleen, Still looking at late April the Will likely have Treatment benefits early April so want to leave a little gap!) Will of course keep you posted on TB date is set as we can then plan definitively. nests 'iarah Message From: Kathleen Stack Sent: Marrh 2.017 12:54 To: Sarah OCallaghan Cc: Helen Faughnan; Tl Fleming 'Enbject: Fraud Awareness Campaign Sarah Ins! checking where the fraud awi-ireness campaign is at are we still looking at tweek in April? - Sarah OCallaqhan WW From: Nick Miller Sent: 06 March 2017 111.19 To: Sarah OCallaglnn Subject: RE: campaigns ihanks, how about bringing the fraud one back to mid April? From: Sarah OCallaghan Sent: 06 March 2017 16:00 To: Nick Miller Subject: FW: campaigns Nick- FYI, Sarah From: Roy Baldrick Sent: 06 March 2017 1 1:42 To: Sarah OCallaghan Cc: Helen Faughnan; Tony laieran -Letterlcenny Subject: RE: campaigns Nothing yet Sarah. we still have unresolved issued which hopefully be clarified this week. we are meeting Minster tomorrow and IDA again on Thursday. From: Sarah OCallaghan Sent: 06 March 2017 14:40 To: Roy Baldrick Cc: Helen Faughnan; Tony Kieran -Letterkenny 3ubject: FW: campaigns Hi Roy, . met Tony at WSS group last Thursday and he mentioned that as of Friday a confirmed date for :Self Employed [Ferment benefits would be available. I see Tony IS on All. today). 'in you please let me know if a date has been rereed so we ran uget camp plans going? zest. 'lr'ih From: Nick Miller tent: 06 March 2017 13:4") Fa: Sarah Ot?allaqh 1n Tubiect: rampaiqns Iii. when is Ihe tr mtn'ent ready 10? Is 1 yimn get I i-4 mre mm U, NJHM Ne i7 .?iInps In wig the I'mlul one back 1-.) mid Apl ll:I Sarah From: Kathleen Stack Sent: 20 March 2017 21:48 To: Sarah OCallaghan Subject: RE: Social Welfare Fraud Campaign Sarah On the mend thank god - lots of sleep last week - only way to banish the flu! I'm in Carrick tomorrow as it happens Wed - I'll talk to the lads re tough questions. Talk over next day or two. Sent from my Windows Phone From: Sarah OCallaghan Sent: 20/03/2017 21:38 To: Kathleen Stack Subject: Re: Social Welfare Fraud Campaign Ili Kathleen. Absolutely. the ad campaign ill doubtless bring a focus on the levels ol? l?raud and our track record in fraud detection so any useful lines l?or media "tough questions" would be great. In Sligo tomorrow and in meetings [or most of the day but should be in the car after '4 it'that suits? I know you are out sick for a few days, btw, hope you've recovered! Best Sarah Sent from my Samsung Galaxy smarlphone. Original message From: Kathleen Stack Dale: 30:03/20] 7 lo: Sarah OCallaghan mSarahDCallauhan tr l?leming l?.l.l7lemine cruell'areje? Ce: llelen Faughnan S?bjeel: Campaign Sarah Thanks for update. I?ll give you a call tomorrow about It. Is there anything in particular you need from the control side at this stage? Regards Kathleen From: Sarah OCallaghan Sent: 14 March 2017 13:39 To: TJ Fleming; Kathleen Stack Cc: Helen Faughnan; Yvonne Costello Subject: Social Welfare Fraud Campaign Hi TJ and Kathleen, Just an update on the campaign the Minister has requested we bring back the timing so we are looking at the w/c 17?"1 April- right after Easter. We are currently working on updating the text somewhat, having heard feedback from our media humor that messaging was too close to the insurance fraud campaign and might be confused with it. The? design concept will remain- just to push the "social welfare fraud? message more so. We will share these once we have updates next week most likely). We are also looking at some additional - outdoor space- advertising that would help amplify the campaign and will keep you posted on final ad placement plan. We are also looking at developing some brand elements for the welfare.ie website so if people come to report a fraud there- there is ?brand recognition? from the campaign. So all in hand, Bests Sarah Sarah O'Callaghan Roam Candles Department of Social iimtectim Head of Communications Customer Service Department of Social Protection Store Street, Dublin 1, [>01 WYO3. Sarah OCallagLan From: . Kathleen Stack Sent: 23 March 2017 14:00 To: Sarah OCallaqhan Cc: Seamus O'Farrell Subject: RE: Fraud Advertising Trying to get hold of Anne to discuss back to you ASAP - in next hour at the latest. From: Sarah OCallaghan Sent: 28 March 2017 13:57 To: Kathleen Stack Cc: Seamus O'Farrell Subject: Fraud Advertising Hi Kathleen, Sorry to keep following up! However, our AD agency was in touch saying we need to conform outdoor ad space or release our option on it. Can you let me know the latest? Again, many thanks for your help! Best. Sarah Sarah O'Callaghan i. ?n Norm Coimirce :stIalal \2?5 13-: uanmont of 50cm ?wrecker: Head of Communications Customer Service Department of Social Protection ?Jtore street, Dublin 1, DOI WY03. Sarah OCallaghan From: Kathleen Stack Sent: .59 March 2017 0909 To: 'Sarah ()Callaqhan; Anne Vaughan Cc: Helen Fauqhnan; Seamus Farrell Subject: RE: Outdoor Reach (up that"; fine. See you then. From: Sarah OCollaghan Sent: 29 March ?017 08:06 To: Anne Vaughan Cc: Helen Faughnan; Kathleen Stack; Seamus O'Farreil Subject: Re: Outdoor Reach 2pm is perfect for me, does that work on yiur Side Kathleen? Many thanks '?Jrah ant trom my bamsung Galaxy smartphone. Original message From: Anne Vaughan <1nn-a vauehnnu?weltare.re> Date: 28/03/2017 21:13 To: Sarah OCallaghan ?Sarah OiTallaehanni'welfare.ie> Cc: Helen Faughnan Kathleen Stack nhieen mggweifngijp, Seamus O'i'arrell DuvallAI?ui-J?? Subject: Re: Outdoor Reach fir-1h the hp to 2.30pm then. So name your time whe me il-ank?; 1.311 28 Mar 201.7, it ii}, ?3.Ir.1hOCallae,l1an - . n? . ?bsulnts-ly Anne intil have ILlilt tomorrow in nelson "r r: ery Inter-?Jed to net previom experience Jl?f). ll?l 'i mat Jew" mninm? tomorrow but rm pop out I-l-mllv ll' HI :1 'h it .liiry Mine? if not. pier let me know the 3 thine. .vant to Ensure you re romfoitahle with the planned apend before we a a Best, Sarah ent lroin Inv Sam-aunt; (3.11am; .Inartphone. Orielnal message i'rom: Anne Vaughan e. Date: 28/03/2017 19:36 (GMT To: Sarah OCallaghan <~Larah.OCall nihanicowelhream Cc: Helen Faughnan Kathleen Stack ~2l< 1thleen btatk r?lvelhrejeb, Seamus O'Farrell Subject: Re: Outdoor Reach l'hanks SARAH Nill talk to me 8: Kathleen tomorrow. We will proceed but before we do I need to be clear . i get the awareness ohiectives etc. However I want to talk to re other also the 5/ persons. Who do have in mind? My own view IS that we get the Minister on the rase 5?4 perhaps do .1 main chat thow might acommend. Ne went into area before at olficlal level 31 it went our best event! talk to me/K tomorrow. Thanks 0:123 Mar 3017, it [9:19, ?Slrah ii 131? ii! i {h hint)" edit"; wrote: li Anne, win our media buyer 11 IS Jim 2to the aninettrn'l {.overaee this?. ttlilltional OIJII (out 1? horn-ii .nlv-n tlsni'g {we HG. See - 1w; helow. hink I?hi'. onhloor pend -'nll leliver r311 h. {Hill adv-entrant; ii; tried to hone, 1 it'll'tz? mil igni'rirm: =0 It Imp-nan rotlnvie .tronlg reroenliion more than him, -li {it-1 or :l?P I. luv-we). believe ihi?; 3 here of 1 "liver; ih 'ir. a 'In .I.t i ilu? :hrH iil?li cl. .i tum Intiviw. 3 Hull: mm. 2-, )nune- tho i. ll) ?Amati-kn: mu . i. n" 1 Howmun-z 1h ii If an ?i?ruf unit?s-pom: Iv} Hie .i?un'nilne it! 11ml iin .u ?Hai .- l'hl - . aiv-ul . H'l .Ili""?lflii?. i? v! HI line l? l?nllil) 3) Demonstrate that the 'J-epai [lilt?l? takes rery nervously it is rriminal. We will investigate and prosecute. Thereby we can deter fraud/heip reduce fraud). ?given the size of the Dept. and the control savings we can, and do achieve, and the ippetite of the public to know that we guard their money very carefully, this campaign should be well received overall. We will monitor fraud reporting activity and webpage activity over the campaign period to see how we measure against objective 1 and we should capitalise on objective 2 and 3 via haying spokespeople available for interview on national/regional radio to represent the work of the Department in detecting and reducing fraud. We must now rommence work on this. Like a lot of public information campaigns (including Iunderth-aweatheme. or the Garcia Winter "if you love it, lock it up and light it up? campaigns, or ongoing ?nsurance fraud campaigns) are designed to change culture and attitude. I trust this :-ampaign Will be a first step in the culture and perceptions around social welfare fraud. Hope this helps somewhat and very pleased to get the go ahead for same, Bests Sarah From: Kevin Gordon Sent: 28 March 2017 18:49 To: Sarah OCallaghan Subject: Outdoor Reach Hi Sarah. Here 15 the reach of the outdoor campaign: I wanted to share the total report for visrbility but call me on the below in the morning if it does not make sense. We up weighted to urban areas and the [twenty of outdoor inventory is in Dublin. In Dublin (total rountry Dublin) reach is: 6.8. 927.1133 people will we the posters Dublin (metropolitan area) reach '3 frequency lurk ll) l2. tinieiir 27 liyfiwuuenry ?3 .Iatioml Deporimeni of Z-Jciol Brolecrion - it?lOLE Cy? (allay) (includes Lighiboxes it )3 Ddys: Ponels: 169 Enter Size: ?Jize Media Owner: Universe Month: forget Market: Adults 18+ 11+: 1 Model: Combined totol Cover: 96 l, lightbox :1 4. 18 Sheets 45, Metropoles 10, l-5ides 40 Bus Target Mkt. VAC Cover Pop. VA VA Av Panels Pop ?6 Cover Contacts Freq GRP Dublin Plus 12] 1,373,199 67.5 927,168 6,342,715 6.8 462 Cork 1? 390,584 40.8 159,225 673,559 1.2 172 limerick i- 145,742 27.4 39,975 198,782 5 136 7 189,459 38.9 73.685 239,756 3.3 127 Waterford 34,887 53.7 15,582 216,307 L7 255 Rest of ROI 1,255,694 5 63,409 376,786 5.9 30 Toto] 1159 3,439,565 38.1 1,309,045 8,047,903 6.1 234 Dublin Met 14 985,811 78.6 775,091 6,043,910 7.3 613 Cork Met 14 220,995 43.8 96,819 391,763 4 177 Dublin t'tus: Petnil Cover Below Model I imit Dublin Met: Retail Cover Below Model Limit Date: Qtr42016'ROl' I Database Version: 51.0 t?hanks, Kevin lx?cx in \l I It Ull'L?L?lUl' I I .m tI- ('untirlcnu 1 111n1111ulinn 111.1} tit-131111141110111111 11s111u 1-111. 5 n: 1111 In: rtl-ll'-? Hi -: 1 mesa-age lo ~.ueh per-4on1. you ma}- not eon} or deliter thin message to anyme. ln \aeh ease. )ou .-.hould destroy thin mesmge and kindly notil'y the sender by reply email. Please adx iqe immediately il?)ou or your employer does not consent to email for mesaages ol? this kind. Opinions. conclusions and other inlornmtion in thin mew-age that do not relate to the ol lieial huninesn ol't irottp Worldwide IL and/or other members of the (iroupM group ol?eompanies shall he understood as. neither gixen nor endorsed by it. (iroupM is the global media investment management arm of PP. I'or more inl?orn?iation on our business ethical bl?litlill?dii and (?orporale Responnibility policies pleane refer to \tehsite at hllp: mm Sarah OCallaqhan if From: Helen Fsuqhnan Sent: 29 March 2017 10:1'3 l'o: Sarah OCaliaghan Subject: W: Outdoor Reach 'Sarah, Minister should lead on this. EU: official level, Phil Cox is head ofour Special investigation Unit 1nd has been on the media hefore and is good. Not sure what previous event Anne is referenring. Phil works for Kathleen no she will have a view. Good luck! Helen From: Anne Vaughan Sent: 28 March 2017 19:37 To: Sarah OCallaqhan Cc: Helen Fauqhnan; Kathleen Stack; Seamus O'Farrell Subject: Re: Outdoor Peach Thanks SARAH Will talk to me Kathleen tomorrow. We will proceed but before we do I need to be clear. I get the awareness objectives etc. However I want to talk to re other it also the 5/ persons. Who do have in mind? My own view is that we 'get the Minister on the case perhaps do a main LhElt show might recommend. Ne went into this area before at official level 8: it wasn't our best event! Filk to me/K tomorrow. )n ll? it Sarah Oilallaeham li "aim-2. nun our media hnyer has shared the "netted i'ovornige {his .iiltlitmnal OOH (out or tine) -l-nvnsunu, :ill :give us. lee oats below. this outdoor sp =an deliver .tmne, 33511 h. {JOl-l idveirl -u 1.. mil i ii: gt attire mil Imlir m: to a and to drive emu?; reroengg?u more 1 in who. i JIt?ll )r mint ili in 1- lneve}. Iii-dieing IJiJl-l oownrlitln'e her! I'l hit. "Henri: expent this: ininiwgn Io thine .l?HE-Jl-?uli! in?: 'i sin}: . i-Iilli 1' Mn Win-J;- pill)! I I whom an: 1: Hill I v: a on em) [a woort n. i .., 'inonvin-JII d: .lorn'nn hem il' ihev r_ ill! Jim-{o dual :1 m3 in .1 I 1 :il .ime . it i'in-I) .?znnijhli??" .,il jinn; i_ t' .. 11 1.4.) i ?1 ?ll Given the size of the Dept. and the control savings we can, and do achieve, and the appetite of the .Jublic to know that we guard their money very rarefully, this campaign should be well received overall. We Will monitor fraud reporting activity and webpage activity over the campaign period to see how we measure against objective 1 and we should capitalise on objective 2 and 3 via havme, pokesoeople available for interview on national/regional radio to represent the work of the Department in detecting and reducing fraud. We must now commence work on this. Like a lot of public information campaigns [including nu:lerthexveatherae or the Gerda Winter ?if you love it, lock it up and light it up" campaigns, or ongoing insurance fraud campaigns) are lesigned to change culture and attitude. I trust this campaign Will be a first step in the culture and perceptions around social welfare fraud. Hope this helps somewhat and very pleased to get the go ahead for same, Bests 'arah From: Kevin Gordon [mgdtodcoordgn mecolobalcom] Sent: 28 March 2017 18:49 To: Earah OCallaghan Subject: Outdoor Reach ill sarah. Here IS Ihe reach of the outdoor ramoailini I .?ranted to share the total report for visrbility but call me on the below in the morning if it does not make sense. We up weighted to urban areas and the maiority of outdoor inventory is In Dublin. In Dublin (total country Dublin) reach is: people see the posters Dublin (inetropoiitan area) reach frequenry Cork 10.8% reacthrequency 4.2 Linn-wick 27. PIG/frequency '5 National :53. 2313/61 Department of ?Eocidl Protection JNOR Cy? (May) (Includes Lithboxes .9. )6 mil": :i meet] 1.1111411: May '1 1111131 1111111911 All A: 10115 18+ 111-: - Model: Combined 101ml Cover: ?26 A 1, Li-Jhlbox 4 18311136315 4?3. lvlelropoles 10 131116-351: 1011.111. l?1rget Mkt. VAC Cover Pop. VA VA Av Panels Pop 56 Cover Contacts Freq GRP Dublin Plus 1'21 1,373,199 67.5 927,168 6,342,715 6.3 162 Cork 1? 390,584 10.8 159,225 673,559 4 2 172 Limerick 5 145,742 27.4 39,975 198,782 5 136 Golwoy 7 189,459 38.9 73,685 239,756 3.3 127 I Waterford 5 84,887 53.7 45,582 216,307 4.7 255 Rest of ROI 14 1,255,694 5 63,409 376,786 5.9 30 10101 169 3,439,565 38.1 1,309,045 8,047,903 6.1 234 Dublin Mel 1 14 985,811 78.6 775,091 6,043,910 7 8 613 Cork Mel 111 220,995 13.8 96,819 391,763 4 177 Dublin Plus: 12131011 Cover Below Model L1mil Dublin Met: Retail Cover Below Model Limit Date: Qtr4 2016 801 Database Version: 51.0 111anks, fewn Immin?unluu 1'11111111111110111111115 Director 11 '3111?. 11:11; 1, 111.111131-1111' 1111111112111i11 1111111'11111111111 111111 11:: 11111116111311 in 11113111139 111.113. 11" 3.1111 111: 11111 1111: i111lic.11c11 i11 Illia 111ux?muc 1111? 10111011141111: 1111111911131} 111? 1111: :nmuum null who. 11111 9111111111 11115111196421: ?1111l [11111111 1111111) 111.111. :1111i 11111116111114} il 1111? 1116-11214 111 11114[111111.1111111111115. 111 11115 111 111111111 \1 1.1 1 11111111' 11111111 1111111111113?) 11.11111111' 211? - 11 411' '111111 - 11 111 11-111: '11-1111111111111?111-6- l?l? - .gllers u-r more inlmmuliun on our hun'incss ulhicul alumlards and Rcspumihilily policies pleura: refer to wclwitc \huul Sarah OCallaghan f5 From: - athleen Stack Sent: .19 March 2017 17:16 To: Catherine Connellan; FJ Fleming Cc: Sarah OCallaqhan Subject: Outdoor Reach Perfect - thanks Catherine. Tis like a prep session for Lhe From: Catherine Connellan Sent: 29 March 2017 17:15 To: Kathleen Stack; Fleming Cc: Sarah OCallaghan Subject: RE: Outdoor Reach Kathleen, No problem, will start to assemble responses to these potential questrons. also have a look through old Press queries/FOI?S and PQ's (especially the orals) to see If there are any other meles we need to cover. tegards, Catherine From: Kathleen Stack Sent: 29 March 2017 16:50 T0: T1 Fleming; Catherine Conneilan Cc: Sarah 0Callaghan Subject: RE: Outdoor Reach "i/Catherine others tint .hould have included: Mint is the Department rioine, to tackle hi [h enri Inutl? How ,1 iLi'essful is It in that regard? We at the -n the wont we the; Jon-'7] uhat I*intl nf ises are they working/how long will the Department have them? 3mm: lxath ?tauk "rant: *3 I larrh DU to: lo .- 1: l" mum; - atheiine "Turn.? to Cc: Sarah OCallaghan Subject: FW: Outdoor Reach fI/Critherine .?mne and I met With sarah today and campaign is proceeding as planned - to fuck off on zat':'r1pril for two weeks. in preparation for the official launch by the Minister [likely to be the previous week - date to be confirmed), Sarah nas asked us to pull together a series of FAQS on issues that are likely to be rai-:ed by journalists on the day. the following are some of the issues that occur to me as being likely to get asked: 9 Why are we doing the campaign? a How much is it going to cost? a What do we think it will achieve? a How many anon reports have we received in the past 1/2/5 years? . What were the main schemes/areas that were reported on? How many of them gave us a "result" in terms of a prosecution? Or at least resulted in a reduction in entitlement or someone getting cut off benefit? How will we judge the success of the current campaign vis-a-vis the we're spending on it? When we know what it has achieved? How many people did we prosecute last year? Why don't we prosecute more people? What kind of cases do we prosecute? How much fraud is there in the Irish social welfare system? What IS the orficial annual rate? 1 Why don twe publish an annual fraud figure like they do in the UK or til? Do we honesdy believe that the maturity of people getting social weifare payments are honest? How do we know/basis for saying that? ."ire some schemes considered riskier than others if so what are they and what are we doing about those risks? - ?ire some areas of the country more prone to fraud than others? If so where? ?il'Jh'lt is our overail policy to tackle fraud and how effective is it? How do we measure ?success How much money did we overpay last year? How much did we recover? Why aren twe recovering more? in people - more us if they don't want to repay? What powers do we have to get people to co operate ?.?Jllh \le we doing mything innovttive to tackle fraud or is it the same old and each ye with limited surr ?as? .?vhat do we say to those who think we'ie "soft" on fraud ind there deterrent really 111?; tor nopie with little drospect th it they ll he pmsecuted? Cums the Degiaitinent have nutrient powersto tackle snake things mu zr/ . missing it present? H) am. co ir'on im 11- rhor .tato agencies "would re ?get um: I onfirm for us when the details of the launch are tied down 3 'oit more. Thanks From: Sarah OCallaghan Sent: 28 March 2017 19:46 To: Anne Vaughan Cc: Helen Faughnan; Kathleen Stack; Seamus O'Farrell Subject: Re: Outdoor Reach \bsolutely Anne and let's have a chat tomorrow in person If we can? Very interested to get previous experience also. i in attending a cust service seminar tomorrow but can pop out ideally around/after lunch if that might work cliary wise? If not, please just let me know the best time. I want to ensure you're comfortable with the planned spend before we say a formal yes. Best. Garah .ent from my Samaung Galaxy smartphone. Original message From: Anne Vaughan ?rune . Date128/03/2017 19:36 To: Sarah OCallaghan wrote: Hi Anne, Kevin our media buyer has shared the expected coverage this additional OOH (out of home) idvertismg will give us. See stats below. I think this outdoor spend will deliver strong reach. OOH advertising is used to bring stature ind to a campaign and to drive strong recognition {more than radio, digital or print alone . an achieve). I believe this OOH expenditure here of delivers that. essence we expect this campaign to achieve three aligned obiectives: 1) Drive considerable activity re fraud reporting- phone/online- this is the direct marketing element of the camping asking people to report known fraud. (Making it easy for them to report anonymously. informing them that they can report anonymously.) 2) Change the culture around how Social Welfare Fraud is perceived [not a victimiess crime- ve all share the cost of fraud) Demonstrate that the Department takes fraud very seriously) it is criminal. We will 'nvestigate and prosecute. Thereby we can deter fraud/help reduce fraud). Given the size of the Dept. and the control savings we can, and do aci1ieve,and the appetite of the public to know that we guard their money very carefully, this campaign should be well received Jverall. We will monitor fraud reporting activity ind ivebpage activity over the campaign period to see how we measure against objective 1 and we should capitalise on objective 2 incl 3 via having spokespeople available for interview on national/regional radio to represent the work of the Department in detecting and reducrng fraud. We must now commence work on this. like a lot of public information campaigns (including or the Garda Winter ?if ,ou love it, lock it up and light it lip? campaigns. or ongomg insurance fraud campaigns) are iesigned to change culture and attitude. I trust this campaign will be a rirst step in the culture and perceptions around social welfare fraud. .lrupe this helps somewhat and very pleased to get the go ahead for same. '58 irih From: i= :vin .-. ..: i - ll ?ent' 2-3 t-l irch IOU l1: l9 7-): arm I .Callaqhan fiibject: Hutdoor Peach ii -. an it unpaigu: iuteillo ?Ii! 3 I limoil' for i hililyliut 'Ili i I I) 1.11.} ll?lillillilliJ l? - . In Dublin (total country Dublin) math is: 6.8. 927,168 people wull see the posters Dublin (metropolitan area) reach frequency L'o-rk 40.826 reach/frequency 4.2 Lnnerick 5 National Department of Social Protection - JNOR Cy? (May) (Includes Lightboxes 96 Sheet) Days: 7 'mels: 16) Enter ?ize: Size 0.481110 ":wner: Universe Month: May lorqel Market: All Adults 13+ 1 1 Moi-Jet: Combined Total Cover: 76 l. Lightbox 4, 48 Sheets 45, ta?ietropoles 10. l-Sides ?10 Bus shelter" Target Mkt. VAC Cover Pop. VA VA Av Panels Pop ?6 Cover Contacts Freq GRP Dublin Plus 1 '1 1,373,199 67.5 927,168 6,342,715 {3.8 162 Cork I 390,584 10.8 159,225 673,559 1.2 172 limerick .1 15,742 27.4 39,975 198,782 5 136 13CthC1y 3 189,459 38.9 73,685 239,756 3.3 127 Wotertorct a 34,337 53.7 15,582 216,307 1.7 :55 Rest of ROI 1 1,255,694 5 63,409 376,786 5.) 30 into! 9 3,139,565 38.1 1,309,045 8,047,903 11 1 73-1 DI btin I 1 985,811 78.6 775,091 6,043,910 7 :3 I313 1? it Ulet 1 ?20,995 13.8 ?6,819 391,763 1 I77 Dublin Plus: strut CoveDublin Met: Retail Cover Below Model I'Hle: Otr 13018 ?101 sermon: 3? In 'xmin (.ututnn ll 1 I 'nuunn tllt?ll?w Director Weag?omgib A GroupM Company )iiONU?iOn - . i? 1 Fellow us on Linkedm l?riyileged/Conlidential may be contained in this message. ll'you are not the addressee indicated in this message {or responsible for tlelixery ol'the message to such person). you may not copy or deliver this message to anyone. In such case,?you should destrOy this message and kindly notify the sender by reply email. Please advise immediately if you or your emplo) er does not consent to email for messages ol'tltis Lind. Opinions. conclusions and other information in this message that do not relate to the oflicial business ol'tironp \l \R?orldnide and or other members ofthe (iroupM group ofcompanies shall he understood as neither giwn nor endorsed by it. (.irouptVl is the global media im estment management arm of or more information on our business ethical standards and Corporate Responsibilit} policies please refer to \Vl?l"s website at \botg_ Sarah OCalIaghan From: Helen Faughnan Sent: 3?0 March 2U17 To: Kathleen Stacl, Samh ahaghm Subject: mud campaign Kathleen, concern being expressed about running with ?lraud' and 'crime' during- the current Garda scandal, Can you give me a call when you get a chance. Regards Helen lb Qr Sarah OCallaqhan Subject: Fraud Campaign Meeting Location: Conference Room . AMD, Floor 1 Start: Mon 10/04/2017 11.00 End: Mon 10/04/2017 12-3-0 Show Time As: rentatwe Recurrence: none) Meeting Status: Not yet responded Organizer: Yvonne Costello Required Attendees: Sarah OCallaghan; ?Eeamus O'Farrell; Nick Miller; Helen Fauglman; TJ Fleming; mark corn Optional Attendees: Finn Bi itnell: Claire Walsh - EJ-go. Catherine Connellan Hi All Being mindful of space, I have moved the meeting location to the Conference Room on Floor 1, AMD. Best regards, Yvonne 8" Sarah OCallaghan From: Helen Faughnan Sent: [1 April 2017 16:45 To: Anne Vaughan; Sarah OCallaghan; Niamh O'Donoqhue; Kathleen Stack Subject: RE: Welfare fraud - Outdoor 48 sheet, Bus Shelter and Radio 3 Ah it was your concern that got us re-examining the word need to expand the dictionary! From: Anne Vaughan Sent: 11 April 2017 15:35 To: Sarah OCallaghan; Niamh O'Donoghue; Kathleen Stack Cc: Helen Faughnan Subject: RE: Welfare fraud - Outdoor 48 sheet, Bus Shelter and Radio 3 Dear ?3a rah As all the best people are happy rock on For only the Boo From: Sarah OCallaghan Sent: 11 April 2017 5:02 To: Niamh O'Donoqhue; Anne Vaughan; Kathleen Stack Cc: Helen Faughnan Subject: Welfare fraud - Outdoor 48 sheet, Bus Shelter and Radio 3 Dear Niamh. Anne and Kathleen, I know there was concern re the use of the word ?cheats? in our adverting campaign strapline. I want to ensure we ire comfortable progressing Ne (lid ask the team to consider-1n alternative. and they could work with "Welfare Fraud us ill? 15 opposed to our torrent line ?Nelfare Cheats Cheat us all?. this is what our agenry came back With re the messaging for ame- hope this guidanr helps. ?1 est, trah From: Tim Britnell [li'IFilitCLtitji Li Sent: 11 April 2017 To: Sarah OCalIaqhan Cc: mart 1mm.) eedae. 7ubiect: Re: FW: Welfare fraud - Outdoor 18 sheet, Bus '.helter 1nd Padio ,1 'ii Tar-1h. .?Jelfare Fraud Tests us 1ill Welfare Cheats Cheat us all Fraud means ?to wrongful or criminal deception intended to result in ?nancial or personal gain". It's mainly associated with businesses, corporates, businessmen and rich people who have committed fraud on a grand scale. It does work as headline but it?s not as powerful and using ?cheat' Cheat, means to act dishonestly or unfairly in order to gain an advantage?. It?s far more colloquial and it?s how people really speak to each other. People don?t say ?Marie committed Welfare fraud', they say ?she cheated the Welfare'. Cheating is also a far more emotional and hence more powerful word to be used in advertising. No one likes a cheat but some may think fraud is almost acceptable. If we really want to strike a chord with people, using ?cheat' will have greater impact and hence be more effective. Hope this helps. Speak soon, ?Tim Tende?ng jl Sarah OCallaqhan From: Kathleen Stack Sent: 03 November 2016 16-46 To: Niamh Fitzgerald Cc: Sarah OCallaqhan Subject: RE: Not urgent - Fraud Control P-ogra-nme Hoard I ltut?s? perfect! K. )rieinul Message-?n 1 tom: \ittmh Fitzgerald \?enl: US \10\ ember 2010 loz-l? Io: Kathleen Stuck Le: H'ttrult ?luhieet: Rli: Not ureent - Control Programme Board thanks Kathleen. \\-ill do It \ton?t he for \\l]llC though. Regards. \iumh \iumh t?ommunientions l'nlt Department of Social Protection - )riginttl Message-lu- l'rom: Kathleen Stuck ?x'ent: ?3 Not emher 10:45 lo: Niutnh l-ltxeet'ultl t'e: Sarah )t \luhieet: RIL: \?ot urgent - (?ontrol \iumh the proposals to mwelt'tntl l.l ll'ltl we'll lute :t loo'tt at them. lltete's' no I'mutl eootrol hottnl I5. melt. Inunlts ?.le?emee tom: .i llt/eet?itltl lh".l Sarah OCallaqhan From: Sent: To: Cc: Subject: 2. Jacmta Crawford 07 November 2016 12:2 Brian Murphy Of?ce. Nail: Mrl'er: Sarah OCaHaqhan; Helen Faunhnan Margaret Hauerty Communications Strategy and Campaigns Following the recent Management Board meeting. Minister Varadltar has requested a meetingI to he set up to discuss Communications Strategy and Campaigns - the proposed attendees are Minister Varadkar. Niel; \liller. Brian Murphy. Sarah U'L?sllaehan and Helen l?aughnan. I'hurwday. inl December at 4pm I hear has been held in the \linister's diary far this meeting. we hate my documentation hrieling tor the Minister in :tdxance [if the meeting I would appreciate il'wu would send it to \?largaret I Invert}. laind regards iteinta lhis item has heen archived by L?unselidated .\rchix e. View Resume l?n: Kathleen \?lnck L?c: S'umh Quhiccl: Nut urgent - l'ruud L'onlml Hnurd Kathleen, Just ?Jule-.1 to check with wu a Fraud Control progrzunmc board in the same way that there's; .1 'ustn 1 his item hm; 'Jl'L'hiV'L'tl by I IP (juntiulitlulcd Archixc. Vicw Rcalnrc Sarah OCaIlaghan From: Niamh Fitzgerald Sent: 02 November 2016 15:43 Subject: Quote for development of creative designs for four individual media campaigns for the Department of Social Protection Attachments: Four campaigns, creative design, request for quotedoc Quote for development of creative designs for four individual media campaigns for the Department of Social Protection Dear New Business Manager, The Department of Social Protection is seeking to develop four public information campaigns for 2017, as outlined in the specification, attached and below. are seeking to complete the design and production of two full campaigns by the end of 2016. This is to include all artwork, print advertising layouts, digital ads, social media ads, and radio ad production (where required). The further two campaigns can be developed in early 2017. We would appreciate if you could provide a quote in relation to this project. All proposals should be received by 1pm on Tuesday 15th November 2016. Please return details to Niamh.fitzgerald@welfare.ie and Yvonne.costello@welfare.ie. If you have any queries, please contact us by email at the addresses above. Yours sincerely, Niamh Fitzgerald Communications Unit Department of Social Protection Project Outline The Department of Social Protection wishes to invite quotes, in order to engage a creative/design company to develop creative concepts and produce advertising for four individual media campaigns. Each campaign is standalone, with an individual message and target audience, however the artwork and campaign tone should support a distinctive "brand voice? for the Department. The four public information campaigns are: 1. A S?cial Welfare Anti-Fraud Campaign 2. A Back to School Clothing and Footwear Allowance Awareness Campaign 3. A Self-Employed PRSI Benefits Campaign 4. A Restoration of Treatment Benefits Campaign Please provide an individual quote, including VAT, for the four campaigns and including the following: 1. The development of two distinctive creative concepts for each of the four campaigns. This is to include: 0 development of sample print advertisement for use in traditional print media 0 design of a social media banner ad (static or animated) I design of a digital/online advert for both proposed concepts. Indicative cost of the development of a script for and production of a 30 second radio ad for as part of a campaign, based on the selected concept. indicative cost of the development of a script for and production of a 40 second radio ad for as part of a campaign, based on the selected concept. Indicative cost of the development of a digital/online ad using 8-10 static messages. In the event of additional items/creative work being required please provide a quote for a blended hourly creative development rate for additional concept work up, scripting, and general design or development work. The successful company will be required to: 1. Supply all ?nalised design, artwork and advertisements in any and all required formats/sizes as determined by the Department?s requirements when the media buying process is complete in 2017. Print advertising and overall design concepts will be required in editable high resolution files. The Department of Social Protection will have full ownership of all creative content developed for these campaigns. Timeline 15/11/16 Quotations due back to the Department by 1pm 21/11/16 Award of project 01/12/16 Development of ?rst 2 concepts for two campaigns 15/12/16 Design and production of first two full campaigns complete 16/01/17 DeveIOpment of second 2 concepts for two campaigns 10/02/17 Design and production of second two full campaigns complete Specific Requirements: In preparing the quotation the supplier should incorporate the following: 1. 2. An undertaking to deliver the project in line with the above timeline. Details and quali?cations of the individual/team who will be working on the project and contact information. 3. Knowledge of the Government sector. Please provide details of two creative campaigns previously worked on for Government Department or Agencies. 4. Detailed breakdown of costs for each of the items required as detailed above. Please state the VAT rate which will be applied. 5. A current Tax Clearance Certificate. A current Tax Clearance Certi?cate will be required from all Third Parties who may also be engaged. The Contractor undertakes not to incur any costs chargeable to the Department of Social Protection without prior written agreement. This project will be awarded on the basis of: I The qualifications, expertise and demonstrated ability of the company to deliver creative designs suitable to meet the needs of the Department. 0 The value for money represented by the quotations submitted. Please Note EgThe Department of Social Protection reserves the right to award this project in full to a single supplier or to divide projects between two suppliers. A request for a quotation by the does not represent a future commitment to proceed with any or all of the projects listed herein. '3r1l10CJll3qhnn From: Sent: 1'0: ?Subject: \ttachmentsz Ill Tail-null 3H 3 Md QI dam: If-{JiJloer It?l' Ll [\lovember 2016 l? Fitzqernld 3 rwure for the development or reatwe thsulns for law 1di?ndual 1 tor the Department uf Souml Pl'meetlon Mpnurment of ?Smml Proteumn elrerxlor; A Eucmlerectaon pdl: DSP Quote Ld 1nd ACCESS NI) pdf; A him l-?nrlher In your email for :1 quote for the development ol'ereulive designs for [bur individual media - please lind Ihe inl'nrmuliun amd .15 reuuesled. qmu. Muted? 536 mu lune l'nrlher ur queneq please du not hexilale to gel In much. I In humane s'r-nn 1nd to mnlxine uh $2.11. Sarah OCallaghan From: Sent: To: Cc: Subject: Attachments: Dear Yvonne and Niamh, 38 Reception 15 November 2016 09:45 Yvonne ('ostello Niamh Fitzgerald Quote for development of are-at ve designs for four individual media for the Department of SL-Clal Protection i hope that you're both keeping well. I've attached Owens DDB quote for development of creative designs for four individual media campaigns for the Department of Social Protection. If you have any questions, please don't hesitate to ask. We look forward to hearing from you. Kind Regards. Laura lama Wider; WL 36 Sarah DCallaghan From: Dave Giilfin le- Sent: [5 November 2016 08.48 To: Niamh F'tzgerald; Yvonne Costello Cc: mick hoseyigiengagecommunications Ie Subject: Quote for development of creative deanns Attachments: Tender Response - Engage Dear Niamh Yvonne, Please find attached our quote for development of creative designs for four individual media campaigns for the Department of Social Protection. If you have any questions please contact Mick Hosey or myself. Regards Dave Grif?n Humming Director 'l - w. .?f?di?u?ilii i I1 nl'lhc l?urc \lctliu iroup. a -;np.1n\ ii?ll?u - to Work ltllo. Hosl \lctlium Workplace li'ci.iml itfmaes Room/tea! wk Seating 3Q .- r1?' qg??Ltnaq Company name: Engage Communications Date: 17'" November 2016 RE: Request for quote for the development of creative designs for four individual media campaigns for the Department of Social Protection ?Jear Dave. Thank you for your proposal for the development of creative designs for four individual media campaigns for the Department of Social Protection. We would like to work with you on this project and we Will be in touch with you in due course to agree the final 'pECIfiCGtiOi?i and terms. Yours sincerely, i?iiamh Fitzgerald Communications Unit Department of Social Protection Store Street, 1- Romp COIMITCB S?isia ai ?3 9 I-?partmont of Roma] Protection Sarah OCallaqhan From: Niamh Fitzgerald Sent: 18 November .2016 10 60 To: David Qumn' Subject: RE: Request for quote for the development of creative designs for four ind-vi: lual nedia campaigns for the Department of Socal Protection Dear David, Thank you for your email. The quotes that we received for this project were assessed on two criteria as follows: We qualifications, expertise and demonstrated ability of the company to deliver creative designs suitable to meet the needs of the Department. 1 The value for money represented by the quotations submitted. The quote from Bloom Advertising did not score the highest on either criteria so we will not be in a position to work with you on this occasion. Thank you again for the time and effort you took to submit your proposal. ?(ours sincerely, .?iiamh Fitzgerald Communications Unit Department of Social Protection Store Street, Dublin 1. 1.. - A. L1 Itoinn Cornirco \Eb '3 unstmant oi rSoc at Protection -rom: David Qumn [m 1 Bent118 November 2016 To: Niamh Fitzgerald Subject: Pe: Pequest for quote for the development- fireative d' .igns or four indivulual mediaiampaigns for the .epaitment of Social Protection 2] 8 teeter 06:! Ili Niamh i it it's disappointing news. you tell its .vliy we were unsuccessful? Ant hum my 1 limit: (?11 17 Nov it 17" .1, ilianih l-it- Herald ii 11? I 391' tl?J :2 viriie: Company name: 3h om Advertising lizidress: _3lJcit Chum: h, ?Et. ?ihry?s Rhee, Dublin I Date: if" ?lov-?ember .2015 RE: Request for quote for the development of creative designs for four individual media campaigns for the Department of Social Protection Dear David, Thank you for your response to the Department?s request as above. I regret to inform you that your proposal has not been successful on this occasion. Your company will be welcome to participate in any future requests for quotes/tenders, which the Department may issue. Thank you again for taking the time to submit your proposal. Yours sincerely, Niamh Fitzgerald Communications Unit Department of Social Protection Store Street, Dublin 1. K4: i: itJC-Krkik This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. it you have received this email in error please notify the system inanagen Department of Social Protection - Virus Scanned l?a' an riomhphost seo agus 10n rihomhaid a :Jhabhann leis inoi run aqus nil se le haqhaidh einne ach an t? no an emtiteas or sc-oladh chuige e. Ma bhfuair tu 3n liomhphost seo tri earraid cuir =in i bhr'ios do bhainisteoir an I-h?l??il5. in Roinn Coimirce Soisialai ~Vlreas-scanta 'nl-lr iliziirl: Sarah OCallaghan Q, From: Tathleen Stack Sent: m1. lanuaty 2017 12'19 To: 'Zarah OCallaghan Cc: rJ :Iem ng: Helen Fauqhnan Subject: FW: inti-fraucl campaign \urtth Happy \lew Year hope mu Lt lmely Just wondering here we are with the l't'ttutl campaign and ?hat the latest timeline? are in terms ol'nhen it mieht run?.? \let Board is? meeting; the \linia'ter next week -0 mu} come up in that context. Kathleen l?rnm: \iumh ?tent: \lmenther IZLUT l'n: Kathleen Stack: Fleming. t?e: S?ut?uh S'ubieet: :mti?l?ruutl eumptlien me to tend the attached to tun ll enntainq 1m; proposed euneepls Im' next few enmr-ulen. llL'Llill'Llh. ?.i:1mh \i I I nit l'epurtment nl \nL?ltll I?ll-teetit-n "wlt?eet. Dublin -- 110 Sarah OCallaahan From: it nthleen Stack Sent: ?34 January 2017 11.11 To: Sarah OCallaqhan Cc: l] F?emlnq; Helen Fauqhnan Subject: r71E: anti fraud campaign \'arah Ycah .\pril is linc! What \crsion ?ill in: he running, with? ix. l'rnm: Sarah ()L'allaghan 5cm: (1-1 January 2017 1 315-1 lu: Stack t'c: l.l Fleming: Vaughn-cm R15: :mti-li?aud campaign Happy new ?car in tuu tun! l'hc Anti-Fraud campaign is HCilL?LilliL?Li in run in .\pri 21117. with actual ilatcs in be con?rmed a littlc to timc. with the \linislcr rc schciluling this and uthcr campaigns in ncxi war and In: ?as happy- with this trust with: happy with aamc'.? Bests \arah 1 11-111: Slack will: ?4 llzl?) l?n: ?iaiah l'.l l'lcming: I?auuhnan W: ?81% :mli-l'ratitl campaign ?w?arah li'lpp} Van" t?hi'ixlmax'. itlHl \xlicrc axc an: ?\llil Ihc liatitl cainpaiun 111.1 ?lial 'iiL' H. =niuhl Hm.? llic in mm cumc up 111.11 curricu: 1i" 1 Sarah OCallaqhan From: lKent: To: Cc: Subject: Attachmen ts: Hi Sarah, Eoghan O'Meara 7'1. Marrh 7017 17116 Sarah OCallaghan: Grace Kennedy; Yvonne Costello; Geraldine Kirwan Mick Hosey; Helena Jones FW: Socral Welfare - Fraud Campaign ?local Welfare DRAFT 2 Press and Radiopdf Please find attached the revised Fraud Campaign drafts (Press St Radio) for your attention. Kind Regards Ernehan lr?uulmn licnl Director Ihct urc \lcilia ?min. i . trrcal In ?mi: '21) In. lie-.1 \icdnalu Workplace Ireland From: Helena Jones Sent: 21 March 2017 11:54 To: Eoghan O'Meara Subiect: Social Welfare - Fraud Campaign Hi Eoehan, \l'tarhetl :5 a th it has a press and radio advert. fhanks a million, Helena ?tetra/tap! 1% 66 30 Cl?) Sarah OCallaqhan From: Eoghan O'Meara Sent: '94 Marrh 2017 19-76 To: Yvonne Costello Cc: Sarah OCallaqhan; icamus O'Far-e'; tialeth Lyons ?PublicisEnqage; Mick Hosey Subject: PE: Anti Fraud Feedback Hi Yvonne Can you get a translation for this for me. It?s the last call to action on the last slide. Find out more at Kind Regards Foghan ljlulmn ()?Heum Llicnt Director 3E3 is: U??w a Ht: l) nl that on: \lclliulimun. ll I?Lwc In Work lulu. [32st \icllium in ind From: Yvonne Costello Sent:2-1March 21017 11le To: Foghan O?Meara Cc: Sarah OCallaghan Sarah.OCallaghanLQwelfare.ie>; Seamus O?Firrell -- seamusolarrellufdweifarejep; oar-7m Lyons -PuhiICIsl;ngage -- Mick Hosey Subject: RE: Anti Hand Feedback II- Inn 'I-m Jr a will? 1.1 all 1rer )1 1? 3 Pq?f" 67114630 [3 Quote for creative development work for the Department of Social Dear New Business Manager, The Department of Social Protection is seeking a design company to submit a quote for creative development work, as outlined in the attached document. We would appreciate if you could provide a quote in relation to this project. Apologies for the short turnaround time required. All proposals should be received by 5pm on Friday, 31 March 2017. Please return details to vvonne.costellor?Jvielfare.ie and !fyou have any queries, please contact us by email at the addresses above. Yours sincerely, Yvonne Costello Communications Unit Department of Social Protection Project Outline Part One: Creative development work for upcoming AD Campaign Hie Department of Social Protection wishes to engage a design company to deveIOp creative concepts for an advertising campaign. Advertising formats may include: 1. Press Ad Formats 2. Outdoor Ad Formats 3. Radio Ads 4. iocial Media Ads Please quote a blended hourly creative, development and design rate for this work. Part Two: Ongoing Iad hoc creative development work Please include as part of your quote a blended hourly rate for additional design or creative work that may arise on an ongoing basis to support the department in its ongoing design, communications and branding work. Please state if this rate quoted is vat inclusive and the VAT rate that Will be applied. Part Three: CV submission Provide details of team members who will be directly assigned to work on this project, brief. l'his should include some examples of their work experience in branding, design and idvertismg. The successful company will be required to: Supply all finalised design, artwork and content in any and all required formats/sizes as determined by the Department?s requirements. Include delivery to the chosen media outlets, costings for same must be clearly specified. 2. Ensure the Department of Social Protection will have full ownership of all creative content developed for this campaign incl design files (lnDesign, Adobe files etc). 3. List any additional costs of licensing requirements (music files/photography etc.) 1. Provide an undertaking to deliver the project in line with the timelines outlined below. 5. Provide details of two creative campaigns previously worked on for Government Department or Agencies. 6. Hold a current Tax Clearance Certificate. Timeline 303/17 [star?n) to tri? oJ?aliT?i-iF?_ 3/4/i7' 524/17' Sumeon?O?fcohcept?S_ [0/4/17 This project will be awarded on the basis of: Experience/qualifications of the creative team proposed a Fhe value Ior money represented by the quotations submitter]. Please Note The Fontrartnr undertakes not to incur any rhargeahlp tn the Department of ??orial Protection without prior written agreement. The Department of Social Protection reserves the right to award this project in full to a single supplier or to divide projects between two suppliers. A request for a quotation by the does not represent a future commitment to proceed with any or all of the projects listed herein. This request for quotation comes under the informal procurement process and as a result, we are tunable to provide formal feedback to you in respect of your quotation. fSarah OCallaqhan From: Ahi Moran Sent: 31 March 2017 11:28 To: Yvonne Costello: Grace Kennedy Subject: Fw: Quote for creative development work for the Department of Social Protection Attachments: Proiect outlinedoc Hi Yvonne, Hope that you are well. Just a quick mail to thank you for the opportunity to quote for this work, unfortunately, due to timings we will need to bow out of the process. May I wish you every success for the campaign. Best regards, Abi From: Yvonne Costello Sent: 27 January 2017 17'13 To: Sarah OCallaqhan CC: Judy Mnthers; Yvonne Fostello; Seamus O'Farrell; Claire Walsh Sign) Subject: Re: Media Lot 2 SRFT - DSP Jan 2017 DRAFT (2) li all Please 50L: linul version with couple ul'smull changes trucked .ludx ?me area for }nu to advise on and that relates In whether the agencies are in we lot I pricing nr lheir mi :1 .lecncy pnsilinns - lhese are highlighted in far you to amend uccnr-..linely cliHU .illuch lhe lee spreadsheet :13 per .\pp 5 I think that we are in eund shape in gm in the rumeiwrk .iecncies Regarding. :1 dine [in the emhurlinns Hum-dd} Friday 71h Lire cued l'or me :ind \uh em: 11% In llie lender realmnses .{ceurds (?mire {In 3.7 3.017 ll lhzilh. ?umh (Mfullughrm um urine: lli 'l.iire. ce .itl.1chcd wur Iind l'nr 3cm in ldixL? it quick illUix 1 drink we are almml lhere! (Km 5m] Like ilintil Ihix? .md lel me anx il'lhcre .im mic-lids required or l?elliie hid) he 1.1m il nu her .ich iinl him much i hope!) impure ue are .11? lhlt'h In eel this 0111 Mun-la} .md rim lhia Ilem has heel! lix 'unwlidJled \rchixe. Sarah OCallaqhan From: Sent: To: Cc: Subject: Attachments: Hi Claire, Sarah OCallaghan aSarahOCallaghan@wellare.ie> 27 January 2017 16:06 Claire Cluskey Judy Mothers; Yvonne Costello; Seamus O'Farrell; Claire Walsh - Shqo Media Lot 2 SRFT - DSP Jan 2017 DRAFT Media Lot 2 SRFT DSP Jan 2017 DRAFT (3).clocx Please see attached our final SRFT for you to take a quick look over. i think we are almost there! Can you take a final glance over this and let me know if there any amends required or recommended be fore Judy begins work on it on her side not too much work I hope!) Judy- hoping we are still on track to get this out on Monday and back two weeks later? These are the dates herein and again, you know we are very tight for time (as ever?. Also, we must set up a provisional date for our evaluation -neeting, all going well. I have highlighted some issues re rate cards/rates that are more for your side than ours I think in the doc fyi. Kind Regards, Sarah Sarah O'Callaghan A. Rom r7: :mrrce Ea elalml ?c oarzmenl or Social l?rotecuon Head of Communications Department of Social Protection Store Street. Dublin 1. reef-?metgeiwgeesm Of?ce of Government Procurement Mini-Competition for the provision of Media Strategy, Planning Buying (Implementation) Services (Lot 2) Supplementary Request for Tender Framework client: Department of Social Protection Tender Reference: - Date of issue: January 2017 Of?ce of Government Procurement C?l?ltEl?ltS [ante Part A: Instructiuns to Tendererf. Part 3: Award criteria . Part 1 - Ftamework Client Eat -l inhh-tmwm ?thpendix - Sent-ate Requiren-uEnts Et .. appendix 3 - Media Strategic Brief Appendix - Creative Wail-t 12 ?pmndin 5 - Proposed Team 3. Number oi Hams and Media Fees- .. 13 tppendix Confidentiality Agreement beta-wean Contractor and Flamewmlt td lupendt'x Star-rites Lontratt .. A: Terms and 2 I. to Services Cell Contract: Special tenderer-tel? 1; t1: Services Cali-DH Cuntraet: Services: the Snac?itatznn Exf'edule ta Services Centract: Including Ane- Uantlcatiens Issued the name-menu; Giant ?~10 to Services Cad Cit-t Cemraet: tit-Larges .t hedule to Services {an-DH Cartraet: Framework Members Suhmtseuun to the t'ramewurk Cempet:tmn.. Il? hedule to Halt-lites tan-ml Eat-tract: Contractor's Heepenae to the ?Mhiili?g mw b1.- tlta Flame-well: client It] Comment gages writer: gluon velsmn 5 ready Of?ce of Government Procurement Part A: Instructions to Tenderers The Department of Social Protection (USP) l'the Framework Client?) seeks Tenders for the pro- yision of Media Strategy, Planning 8r Buying (Implementation) Services ior the Republic of Irev land. Detailed service specifications of requirements are attached at Appendix 2. F. TI-ir. Supplementary Request for Tenders (SRFT) is issued in accordance with the ierms and Con- iit ons of the Multi Supplier Framework egreement for the Provrsion of Media ?stntegy, -I'inning 8: Buying (Implementation) Sennces (Ref MMPOOIF). Is one of the Framework Members included ?1 Framework Agreement for Lot 2 you are row mvrted to consider this and respond with a formal Tender. .J . his is a project/- ampaign based minicompetition and will run for the period of the ram- paigns specrfied and not for a spec-inc duration of time. titles of these advertising campaigns are Se'f Employed Tzeatment Benefit?: "Anti-Socrai -.?.ielf1re Frauu? "Fr ee irwel Pass Lhangeover ampaign the successful tenderer tgrees to execute and comply with the terms and conditions of the i all- Oif Services Contract, an example of is included within this SR FT. 5 Any queries in relation to this 3RFT and my of the requrrements specified there must le di- ~n ted to the USP using the messaging function on awn-Letendersgovie. All es and -. aiili- :ition queslions must he submitted to later thin 3pm {huh Time) on Monday 6 February. 201?]. in: Slit-'1? ie numitted, na the rest tux and by 201?. the Department of Social Protection (USP) intends to iwartl the contract in the ".1er of the Most Economically Tender received, hemu the r.urcessrui Ind. An outline tiiow lire marks ire to i ilioi netl l3 tieiined below. in lerers must mtiine ii 1an my costs sect-nod .vnh the pi ii ill civices renunoil purvuant I :i this sli'T. mil pro usais sl oulrl the lily tate? Hi 2 hourly ire and blended hourly rate for leliyer-rie 1h 2 Set rites is Appendix .1 Ron u-oment mri .r:er'ilit1tions. The 'ee template it .ippeniint houltl net mm mm. Of?ce of Government Procurement Fees quoted in this cannot be increased during the term of the contract and cannot exceed the rates quoted by the Tenderer in their response to the EFT to tstahlish the Framework ?rrgreernent. bimilarly. terms and ondrtions cannot be altered. The successful Tenderer shall be required to hold for the term of any Services Contract awarded pursuant to this le?T insurances of the type and to the level specified below: Emp oyer?s Liability t13,000,000 Public Liability c6 500,000 Professional indemnity 65,200,000 fenderers are asked to provide, as part of their Tender, written confirmation that they hold or .y II hold, if successful, the above types and !eye s of nsurance. A formal confirmation from the tenderer 5 insurance company or brnker to this erfect will he requested from the successful Ten- Jerer prior to the award of {and shall be a condition of) any contract. . Prior to the award of any contract "lrISIl'lg out of 'his Competition the successful fenderer shall he rnqurretl to supply its fax Liearni'ce Access Nurnher and Tax Reference Number to facilitate Jnline verification of their tax status by the contracting Authority. By supplying these nurnhers "he successful tenderer acknow edges and egrees that the Contracting Authority has the permis- .ron of the successful T-anderer 'o its tax cleared positron online. . For the response to this SRFT the Agency should use its own media discoonts. The discounts for the Framework have not yet been negotiated and agreed. Please outrine the discounts against -rte card in your response. . ?leise r-ayiew 'he "sample tall Off )?Wlf as includul in s. fhere is no in Intent to . onrplete wt in try part if the ?ill Off 5 mm as t:.ntr.art rt Ippendix 8 rt th r-r-re. Office of Government Procurement Part B: Award Criteria nges of the DSP brief 82. Understanding of target audience(s) and especially . . . ..UO therr media behaurour as. Creativity of the Agency's approach in iorming the media strategy L000 600 Ed. Effectiveness and efficiency of recommended media plan and fit with recommended media strategy 1500 900 35. Quality and balance of team and resources offered to DSP 1500 900 06. Cost - Agency annual fee 3000 We Added value offered by the Agency 1000 I. 00 - - .r sw-liij?tfi?dl it iterra 01, [32, 03 and will be scored on the basrs oi the Agency's response to the brrei in Ap- ,.endix 2 Scoring Methodology for criteria 81rn-wvu-I. - w?m?u -m a" ?t 7.1 ??q'fft?ta?i?r?e I - ?1 ?t?t A response .rr'rth very few or no weaknesses that fully meets or exceeds 3 2'6 to 100% requirements, and provides comprehensive, detailed, and convincing as- surance that the ienrierer will .leliver to an excellent standard. to 30?? response that rlernomtrates real - r-tlertranrirng oi the requirements ?1 1) ilitl that the tenderer ll -l mlrver 'n 11:00:} or high standard. A response which demonstrates a reasonable understanding of require- :i'rs to 60% nrents and gives reasonaL'le assurance oi delivery to an adequate stand- it'd but does not provide Sufficientlv 155th mre to award a 1' -)_her mark. to 4016 noose :rlrere rte-ermtrons exist. ks lull arlrbil de- rtrl. and there Isa 4: ll it 'lw manonue an? at A response where serious reservations r'ost. ilris may be because. tor 1'7) to 20% insuliicrent letail is pr?ourd rd, ?rnrl the response has lunrlarnen- '1l Ilaws, or rs srarrouslv inadequate - arr-:urly 1 I Ir,h risk non-delivery. in i to iirlr'v'?g. .r 1! 3rr or int L3. Of?ce of Government Procurement ?.43th for Lost L'r'iteria will he allocated us'r'g the formula: - Cost Score Lowest Tendered Rate r11x1r Sent: 30 Ian! ary 2017 1317 To: Sarah OCallaghan: C'aire Cluskey Cc: Yvonne Costello; Seamus O'Farrell: are Walsh - Sligo; Mark Holland Subject: RE: SRFT EL Brief - DEF Mai?Competition 2 Folks, Also, it doesn?t state in the SRFT has to which method will be used to evaluate the fees, the blended hourly rate or the total estimated annual rate, can you clarify please? Kind Regards Judy Category Specialist Higher Marketing Communications Office of Government Procurement OGP Headquarters, 3A Mayor Street Upper, Dublin 1 jittl??lLUI ement F3 Dl?ce of Government Procurement From: Sarah OCallaghan Sent: 30 January 2017 13:09 To: Judy Mathers; Claire Cluskey Cc: Yvonne Costello: Seamus O'Farrell; Claire Walsh - Sligo Subject: RE15RFT 2: Brief - DSP Mini Competition 2. \lr,I.Jliitely Judy, {set 1 lin 1 budget Figure 10 you shortly! ?ests nah ya i . ran a] S?ent: 30 January 2'01? [2:59 To: Tanh OCallaghan; Claire {Zluukey Cc: (vonne Costello; Seamus {J'Farr-Jll: Claire '-.Valsh - Sliqo Zubiect: bill-"1' ?r ariel? - DSP hum-Competition 2. Hi - irah It lnirra ?4 Ih it you just the in would it .- t'v" alter t) use this :llFT to put ill In 11.3 'I'lhi?. 1 tr1 Kind Regards Judy Category Specialist Higher Marketing Communications Office of Government Procurement OGP Headquarters, 3A Mayor Street Upper, Dublin 1 Follow us on Twitter: ie Oi?ce of Government Procurement I kiwi: Ktk-K3ls-K'k'k'rk-kzl: This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are. addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi run agus nil s? le haghaidh ?inne ach 1n t? no an t-eintlteas ar seoladh chuige Ma bhfuair tu an riomhphost seo tri earraid cuir sin i bhfios do bhainisteoir an chorais. An Roinn Coimirce S?isialai Vireas-scanta Fit: k-k K41 ink F4: K?k'k'k k'k klk?k?ti??k?Ki? K-K K?ktkik-F?k i=1: i< ka?k Fi?vk?k K-kikik h?ik~k 29 Sarah OCallaghan From: Judy Mathers Sent: 30 January 2017 13:35 To: Sarah OCallaghan: Claire Cluskey Cc: Mark Ho-land; Eeamus O?Farrell; Claire Walsh - 5 go; Yvonne Costello Subject: RE: SRFT a Brief - DSP Mini Compet-tion 2 Claire. Can you send me the cover sheet and media fees spreadsheet also which will go with the please? Kind Regards Judy Category Specialist Higher Marketing Communications Olfice of Government Pro urement OGP Headquarters, 1A Mayor Street Upper. Dublin 1 Offline of Government Procurement From: Sarah OCallaghan Sent: 30 January 2017 13:26 To: Claire Cluskey; Judy Mathers Cc: Mark Holland; Seamus O'Farrell; Claire Walsh - Sligo; Yvonne Costello Subiect: RE: SRFT 8: Brief? DSP Mini-Competition 2 :ll Folks. \greed re the liasrs or fees. On allection. it would be difficult rurr-antly to out 1 ml budget in ulace so ierh ins lets proceed as planned lust these 3 campaigns. l'in very termated to out 1 yearly budget In pl?ice now hut mama will not He rennin is to certain propose . nnoaigns later in 30.1? 0 any lmileet estrm ate tor ultrertisrne, now have been .wrell constructed at this point nor would we benefit from til ure 5 is to the appropriateness or bi: lqeted unonnts). ?30 all in all, more to on the basis of vii it "re nave specified here whit :s :leiinite. in; 'Hlli] ~l 'IJlf m-1. IIlusl- ayl i 1: January 101/ 13.1.0 To: Judy Mathers Cc: Mark Holland; Sarah OCallaghan; Seamus O'Farrell; Claire Walsh - :iligo; r?vonne Costello Subject: RE: SRFT Brief - DSP Mini-Competition 2 Hi Judy. Sarah I think it has to he the total annual fee relating to the 01' work outlined. Regards i'lairc 301m .2017 3:lh, ".ludy Mathew" ludx venom .Ze - wrote: l'tJIkS. Klan. i1 doean't atate in the SRF has to which inelhud will he [150d to exaluaie {he I?ees. ihe blended hourly mile or the total enlimaled annual rate, can }nu clarify please'.5 Kind Regards Judy 'alegorj. Speelalisl Higher \larkeling L'i)mmunieulinns ?like l'rnununel'l I I(il? ll: qutiarlers?. \lawr Slreet pper. Dublin 33mm: Garah ?(fallaglmn ?x?ent: 30 January 2017 Hall) l?u: Judy .\ athers; Claire Cluskey Ymnne Custellnz Seamus O'Intrrell: Claire Walsh Sligu Subject: Rli: l' S: Brief- DSP 2 Absolutely Jud). will get a ?nal budget ?gure to you shortly! Bests Sarah From: Judy Mathers Sent: 30 January 3017 12:59 To: Sarah OCallaghan; Claire Cluskey Cc: Yvonne Costello; Seamus O'Farrell; Claire Walsh - Sligo Subject: SRFT Brief - DSP Mini-Competition 2 Hi Sarah Claire. I see that ynu running with just the three campaigns. it he better to use this SRFT tn put an agency in place I'm the )ear.? Kind Regards .l I'tleum?} Specialist Ilieher larltetiue it ul tun. I l?l' L'l I at nr Street I 1 i kis?iiri?iit K-k I: i: i=1: k?k k'K k1: it kkik Ki: ka'i': kk This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi run agus nil se 1e haghaidh ?inne ach ?in te no an t-eintiteas ar seoladh chunge e. Ma bhfuair tL'i an riomhphost seo tri earraid cuir sun i ithios do bhainistemr an cherais An Romn Coimirce - Vireas-scanta it k?k F?krk k?l? KKIi?thkiKik i=i Sent: January 2017 08'3?} To: '31rnh OCallaghan Cc: Judy lxlathers; Mark Holand; Seamus O'Farre'l; Claire Walsh - Sligo; ?(yonne Cestello Subject: 1e: SRFT a: Brief - DSP Mini~Comperition 2 ?Sarah The tenders are due back Mon 13th '50 it would be the 15th you have preference for doing the evaluations? From our side it would be good to have one more day as we'll be doing some cost analyses against rate card (as requested in the SRW) as well as strategy review especially n" we get '3 responses 50 if we could have Tees and ??led to do the analyses and meet on che Thursday sease? .=udy have 'ooked over "he and ii: seems all fine to me 2 :gal'dS :Taire in 30 January all 14:3?. Sarah l'JL'ulluehun \?urulu lL'ulluehunw uelliu?eJe - wrote: Hi Judy. hdl's line by me. (me liny change "Anti?Social ?n Fraud" Might he better tilled ?luciul Wellare .\nli- Maud Campaign! 4mull change but more cmreel as I see it new. lined to en nlherv use {mm m\ -ille. agreed we en me. hm weeks to respond I .u mule Ii 1t 5pm? l'll liLe ll axe ex 11mm: on either erlnevd nnimne or In -ecpn.nnlr:1ek l?nr Imminent l?enelils inning. ur erealixe emnpum. -. em: lu'ly i?l?ll?hus 2r Tant: Ill? 1?3: 7): Ear 1h lu Cc: Mark Holland; Seamus O'Farrell; Claire Walsh - Sligo; Yvonne Costello Subject: Brief - DSP Mini-Competition 2 Hi KSarah Claire. (1m j. nu review :utachcd before it goes in the Framework Members please and let me know that it IS uk 10 (It) Kind Regards Judy I lucuury Specialist I liuhcr larkcting L'lImmuniulilinns Ullicc I um I1J \luynr ppur. lJuhlin - - - i?his small and .Jnv ril 2&3 with it are con?dential and intended solely for he use {if I.he imlividual or entity to whom they ire If you have received hi; [mull 2: mr please notify me manager. Department of Social Protection - Virus Scanned an riomhphost seo agus aon chomhaid a ghabhann leis faoi rim agus nil s? le haghaidh einne an t? no an t-eintiteas ar seoladh chuige bhfuair t1] an riomhphost seo tri earr?id cuir sin i bhfios do bhainisteoir an Chorals. An Roinn Coimirce SOisialai - Vireas-scanta l: i: i: l: i: lit-k is: ink l: and: l: Kilt HULK k-l?wk i= M: Claire Claire Cluskey Sarah OCallaqhan From: Sent To: Cc: Subject: Ijreat thanks {Claire ?all Judy Mathers 11l3?ennhuelm?5 eurr} ing nu independent lumineb'ses. people xxilh inenme 1mm inx eslmenm. lhi.? nem has been ed 11;. .\1'ehi\ e. ien Sarah? OCallaqhan From: laire Walsh - Sligo Sent: 09 February 2017 10 05 To: OCallaqhan Cc: G-rmldine Ki: 3'er Eubject: 3E: ?it Brief USP Mint-Competition 2 Will do L'lairc 13mm: Sarah X'allauhan \?cnl: ll?l I?Chruar} Jill 7 I'm! lain: Walsh - Shun l. (Ecrahlinc Kiman \?nhiccl: l'ml: l' Bricl'- 3 Ii lairc. _mu mind Llral'ling a In this lmla} plcasc?.? In anmmar} thinks ll'H a nu. yes. no ansucrll llcn?l I Hunt l?mm Ill} \Zalnsung tialax} Original message rum: Mark I lullaml- lullaml 01.11133? l'n: Sarah HL?allaghan crwg?g?grgmig -. Judy i'c: I 'Iairc ?Irialgujs - L?nhirml: lili: SKI: l' tirmrl inurninr:I Sarah 1hr.- liallrminu wax in rclatinn the l' and Ilriul' I'nr Ihu 1' :11 fun Inc ham axllun mm?cnicnl I can circulate il in Inumlm'n on Regards lru?li Hullallrl ink-ra?mm?nl ?w'li'c-cl 1 ppm: lhli?lhl Sarah OCallaqhan From: C'aire Waish - Sligo ?Sent: L0 F-?bruary 2017 12:23 f0: -Hark.hoi.ant.l@ogp.gov.ie Cc: Sarah OCaliaqhan; Geraldine r?mn Subject: Brief - DSP bilini~CompetItion .2 Hi ldl'k l?lcusc hcluw In the clarifications bUll?hl on ct mc me il'l can hc ul? r: ussisluncc. ('Llil'c t'lziil?c 6L Scl'x iccs ul'aniul Road hligu ?was. brawn-7: 339-.wa mme?-ymm - an a xxc-illu'mc Ii-u?um' In sought in Slil l~ Jud Brici' for USP. [?iL?lltC 1Iic liillmxiJg - (Km mu cnntirm ?ho apccilicully -l?5 l?nr instancc. lhis 111111ch and IIHH lmsincw (mucrs?l' l? i?clalcxl ?'nciul Insultincc I liar ?us in 1033. \ll clii-cmpluy?d pcnpic gun?s ?md uh nilh Inurc lle Hpccilicd .Imulml i Milli} pci? umum} mil-.1 pu} Ihc claw? ul?l?RHl mulrlhullun paid hx cil ixi law 8. l'R?ul l-n 'i .1 mid In pcuplc auch ms; umcrs. pct-pic - [in In Ill? 'unwiid111cil Sqarah From: Claire Cluskey ?Bent: L0 February .2017 1.2228 To: China Walsh - Sliqo Cc: snarkhollanciti?oquovje; Sarah f3Ca1laghan; (Ber 1e Subject: Re: FW: SRFT 531! Brief DSP ivlini~tim11petltion .2 (?1.lirc. Mark. is: it possible to get these responses in the agencies? the mini Lumpcliliun closes on Monday Ulh l-ch leLw ?n chruul} .3017 Lt 12:31. ('lJirc \ansh - Sligu t'l Hi Mark I?me we al.1ril'lculinns mughl un USP [.ct Incl-.110? 5H can bu nl Hinlm In?cuanla' 'Llil'c I 'lairc lull llcpallmum ul?H?m?ul l?rnlculiun Raul Slign - .. . hug-*3; {my I ?1 II I-mthu' In th cl Irilic'ninn In relation In Iln: ~xl?ll'l In-l Hui-:1 i'ur ihc I?lcusu cc [he Il'wpt-Il i Ml . "mm? ?mun?. In? -- It llujwlhi? incIH-lc 1.r '1-l me 5: ill-'11 'Im_i ll i?lf?xll! ll' .pll 'LL-us; ill i'i'-IH i! . -. 11 uw m-IHr \Iih 'nnm iu.? Sarah OCailaqhan From: Claire Walsh - Squo Sent: l4 February 2017 14:52 i'o: Mnthers; Svah 0C1ll1ghan Subject: r2E: 8L Brief -- Wm Competitinn 2 \u Judy {'Iairu l-rmn: udy nulmm-.ic H'unl: I-l February 7 14:25 In: Sarah (K?ullduhan: L'Iuirc Walsh Slign ?wiuhiccl: Rli: l' I3ric '- 3 lli Sarah i (.?Iairc. .\pulngics t'lairc. Sec }uu on I?hlu?sduy. Iximl licgurds Judy t'alcgor} Kmedallist Higher Iarluniny.l L'unImuuicutium I ?lm-L: nl't il? licunlquurlcra \{u30r Upper. Dublin 1 l'ullmx- mun 13mm: mitwmum mucurumcm ic will: Fuhrum'y [3:58 l'n: .1l:~ah - "wligu I .ilul'. \lzullcm 1m; Hi' hint. in 1 ma. [minimum 11mm. lu-u: my. -~uu .nh Hm}. l-?mm: huh \lulhcm lugg?p?udx S'cm: 1 his item has by HP Consolidated L93 Ru lm'c Sarah OCallaghan From: Judy Mathers Sent: I4 February 2017 19:00 To: Quilty Cc: ?21: 1h OCallaqhan; C'aire Cluskey; Mark Holland Subiect: SRFT a Brief DSP {\xlini-Competltlon 2 Hi Michuul. Yes illbl llnuu LWU. Kind Regards Jud} Spccullisl Higher \lurkulin; t'mmnuniculinm {H'Iicc ul )Li Manor Street I ppcr. Dublin I l-ullow usun luillcr: hung;- Eu 1 mm: K1cm: l-?chruury 13:57 I?m: Jud} \Imh ('luii'c L'luxkcy: Marl; Hule-J \luhiccl: Ru: Brief- 2 Hi Judy. li?nm imup 1nd H) mm: HidCilL?li. iJiLi mat lhw-c um 1cmh.r.' \lichilcl I 1 chmur} Jill 7" ll llzl?. .ltuly lli Il?-lh. ('Iuil'u. i?lc is use Alluchcd 'lic [Ur mus-ml iuiml T1 I: i :10 01?. ii! L'ci lii {Higher twin..- al tim- I'nmum his item has been by HP (?nmnlidutml Archive. View ?arah OCallaqhan From: Sent To: Cc: Subject: Hi Folks. I m- Judy Mathers cJudy.NlathersL@ng.gov.ie> 15 Februarv 2017 13:02 lender Operations Michael Quilty; Claire Cluskey; Sarah OCallaghan Questions from the evaluation team llE: RFT 1.13667 -MMP001F - Mini~Competition for the Provision of Media Strategy, Planning 8; Buying (Implementation) Services (Lot 2) for the Department of Social Protection. Can you ?nd the following messages to the select Tenderers below and not to all please. The questions are onlv Kind Regards Judy (Tateeorv Specialist Higher .vlarlteting Communications or ?re or Government Procurement JGP He?idquarters. 'v'l wor Street Upper, Dublin 1 us on l'.v1'tter: relevant to the particular tenderer.: $aral1 OCallaqhan From: Judy Mathers Ie> Sent: LS February 2017 17:36 To: Sarah OCallaghan Cc: Geraldme Kuwan; Clalre Walsn - 'Jl'qu Subject: RE: SRFT 81 Buef - DSP Mm 5' Hi ??amh. )l euurse not. he pmhlem uhntsoex er. .l l'mm: Sumh UL?allaghan ?ullugLum \?enl: 15 l?elwuery I720 l'n: Judy \lalhers I Zerulcline lxir?mn: Claire Walsh - k?lign Subject: l'W: \Rl- l' Brief- USP 2 Hi 11ml you mm'l mind if m} eulleegue (iemldine also iuins us mmermu Nhe team and I?m keen her her 10 our tendering ?xee wu in the morning at 10.30. \u?uh i \Luhers llhers Hem: l?l 2017 Hall In: "?aruh Claire ClusLe; L'e: \Lu?lx Michael Guilty \uhieet: Rh: l' lk?: Briel?- USP ;\lini-Ljumpeliliun 3. lli Sumh t'laire. see .ulnehed the responses l'nr lhe seeuml mini?eunweliliun. Ree g.e on lluumluy. Kind Reennls huh ?peeiulial Higher \lmLelul 1 t. emnmuumimm Ul?liee HI I imemment l?rnem?emenl Ht ul? nor Street I 'nner. Duhlin Sarah OCallaqhan From: Judy bxlathers Sent: 1'3 February .2017 13.02 To: Fender Operations Cc: Mirhael Quilty; Claire Cluskey; Sarah OCJllaqhan Subject: Questions from the evaluation team Hi Folks. 141E: RFT - MMPOI) I - I?m the Provision at" Media Strategy. dd: Buying (Implementation) Services (Lot for the Department Pl?otcction. Can you send the l?ollmving messages to the hUlCCt and not to all questions .ll't: only relevant to the pul'ticutur Sarah OCalloqhan From: Judy Mnthers ?:Judy Mathew hoqp gov Ie> Sent: 15 February 1017 17.36 lo: urah OCJllaqhnn Cc: (Jerald'ne i .rsran, Claire Wa :h - Subject: HE. Brief - DSP ill Comoet tron 2 Hi Eirah, Of course not, no problem whatsoever. Judy From: Sarah Sent: [5 February 2017 1?:26 i'o: Judy Mothers Cc: Geraldine Kirwan; Claire Walsh - Siigo Subject: FW: SRFT 3.: Brief- DSP Mini-Competition 2 l?ludy, I trust you won?t mind If my colleague Geraldine also ioins us tomorrow? '3 :e you in the morning at 10.10. Larah From: Judy Mothers mpg; Gent: February 2017 12:11: To: Sarah OCallaghan; Claire Cluskey Cc: Mark Holland; Michael Qualty Subject: RE: SRFT Brief - DSP Mini-Competition 2 Hi Sarah Claire, Please we ad the responses tor the Second mini-Lompetition. bee ye on Thursday. Kind Regards Judy 1? rte Jory MIN l-lieher umunuuit alionk; Ill: -r ?ll?lil' I11 moment Heldrlunrtora, Fullyijr team and keen for her to understanding our tendering process. From: Sarah OCallaghan [mailtors irahOCgillaelianir?welfareael Sent: 01 February 2017 14:43 To: Judy Mathers; Claire Cluskey Cc: Mark Holland: Seamus O'Farrell; Claire Walsh - Glign; Kirwan; Mirhael Guilty Subject: RE: SRFT 8: Brief - DSP Mini-Competition 2 Fantastic, that's great Judy! Best .?amh From: Judy Mathers Sent: 01 February 2017 13:22 To: Sarah OCallaghan; Claire Cluskey Cc: Mark Holland; ?Seamus O'Farrell; Claire Walsh - Sligo; Yvonne Costello; Geraldine Kirwan; Michael Quilty Subject: RE: SRFT 8r Brief - DSP Mini-Competition 2 Hi Sarah, (es that?s fine, I have sent a request to book a room for the 16' Cr) 10:30am. Kind Regards .l udy Category Specialist Higher Marketing Communirations Office of Government jruzur'urerhent OGP Headquarters, LA Mavnr Street Uooer, Dublin 1 "-illow us on Twitter: Intoazmam. [martin one: i . L'liee of Guy From: Sarah DCallnehan ,hm tin-yell 1r? 2017 13: [8 Fr): i?it: Mark Holl mil; Seamus (J'Farrell; Claire W118i} Sliigo; (yonne (-oatelln; virwm; Mu 1el Subject: Re: SRFT "1 Brief - USP Mini Competition 2 Ilunlv: lullx. l'in on llic Ii Ili.? Hue-not 11in: :11 will -: [mu-Him I'mm ?all-m llu . i - .ztl?liu l1 Ieu1m uiulu Ful'lil l'rom: nupnlm .rc Dale: 7 I313 ll): {'lairc Cluekcy- Sarah ()Callughnn- men ~(?1llauhunrr ucll?u?cae Mark Holland eiMurlLI lolluntl rr Seamus -. ('lairc Walhh Sligu -, Yvonne Costello Lioroltline ?u hrliclmel Quilty -?miclr;1cltuemniNeale) S'ulijcct: Rli: IS: l3ricl- 2 Hi Folks, Can you confirm as to whether the evaluation will be the LE 1t 103m please as I will need to book a room rure and they are gomg quickly for February. Kind Regards .1 My Category Specialist Higher Marketing Communications leice of Government Procurement OGP Headquarters, 1A Mavnr Street Uooer, Dublin 1 mocumment Ollice of Government Procurement From: Claire Cluskey [marltorlarre Pemplru a e] Sent: 31 January 2.017 17:21 ?To: Sarah OCallaghan Cc: Judy Mathew: Mark Holland; Seamus O'Fan'ell: Claire Walsh - Sligo; Yvonne Costello; Geraldine lx'irwan; Michael Quilly Subiect: Re: 3r Brief DSP Mini-Competition 2. 1151 ii January 7 rl a_1.t_l_1.wall have 5110.3 r} ?.ri ew ?1 1 4. ,l it}! no: rl I ll in tx-ro or ?lt: I "an o?er": --. From: Claire Cluskey [mailtou lain-e r1 emgiricaie] Sent: 31 January 2017 03:37 To: Sarah OCallaghan Ce: Judy i-laiheus; Mark iiuiland; Seamus O'Farr-sil; Clai? - Siiga; we: 3 Subject: Re: SRl-?l? Brief - DSP Mini-Competition 2 .li .rm 1 than 13rh Bait iouhllje Hue LSih?nauliave pre?anaice ?aruhauv1the Elem 3ur side be good to HOWE one more day as we?ll be doing some wt analyses against rate card (as requested in the SRFF) as well as strategy review aspeCIally if we get 5 responses .30 if -e mule we Pies and "?led lo [30 the analyses and meet on the Thursday r?aase? lu-iy - i nave aver Zane and it "seems all line to me Regal-US ?hire {in 30 January 3017 at [4:30. Sarah i 'Callaghzm - ?11":th Lillaehun - wrote: Hi .iudx. l'hal's line lw me. One tiny ehanee Wellare Fraud" \liuhl he better titled S?neial Welfare \ntiJ'laud imull ehanee hut more correct need to go othermz-e my Side. \5 agreed we are um ?eelxs respund ~50 dale 1?5 Manda? i) .ll 3pm1 le ll we could evaluate en either eilnesday i) I ur :.1llernmm to keep us un {rack lei lrealmenl f?enelits? buying, working iih ml!? ereallixe enmp my. liekls ".11 111 From: Judy Malhers Sent: 30 January 3017 13:3- To: Sarah DCallaghan; Claire (Lluskey Cc: Mark I'lollancl; Seamus O'Farrell; Claire Walsh - ?liqo; Y'mnue tailo Subject: Brief IUSP l-iini-Comletitian 2 Eli ??I'll'Jll lure. Hm ie?. iew hei- 1.: .1 5-: lhe l'rainexwi?h Members uul let me ixnmx i1 is UL. 1l'.e.ul.? if: 1. -4 {mini }1 llU?J 1' '?g?eemli ll Hie]. 'r ?Him: oi imicmm ?nt l?u-t urcn'cm I lcadquurters, \iumr \?ll't?t'l l'nnvr lilihlin I renew on Iwiltcr: mount-?y i h: Oliice of Procurement kn: $2141 This email and any files transmitted with it are confidential and intended solely For the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi run agus nil s? le haghaidh einne ach an t? no an t-eintiteas ar seoladh chuige Ma bhfuair tu an riomhphost seo tri earraid cuir sin 1 bhfios do bhainisteoir an charais. ?n?ROin'ri coii?nirce Sol'sialai Vireas-scanta kirk kink i=4: l1 Eric-1H: Fer-ink F-F let-i: in r-l: l: i: l: {v.2 "Air-'3 This email and any files transmitted with it are confidential and intended solely for :he use of the individual or entity to whom they are addressed. If you have received ihis email in error please notify the system manager. Scanned 1n rioml?whost :30 mus 'iUI?i hominid rilmbh'um 11m aqua 1111 :e .2 ?llifil-Jh -. - 1m ta ll eintiteas 1r zoln'lh i lilill.) 0.. l?h blirll?iir in in i: 3n "r'Il-l Jillios do i unit melt in . iior?iia. Roinn Coimirce S?isialai - Vireas-scanta Mi: Hi: i: ?can: it: l: m: k-k R14 i=1: Max-i: i: i: we H: kin: is we.? i: in i: kid: 5 .. LSEJII \3 Claire Lluskey l: ?a k-k l= it k'm? ?k This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned ra an riomhphost seo agus aon chomhaid a ghabhann leis faoi ri?in agus nil se le haghaidh einne ach an te no an t-eintiteas ar seoladh chuige e. Ma bhfuair tu an riomhphost -1eo tr: earraid cuir sin 1 bh'r'ios do bhainisteoir an Chorals. An Roinn Coimirce soisialai Vireas-scanta Kuwaiti: k'iz?ldz?i: K1: K4: i=4: i: 1:1: E. FC1:1: k-r. a: i: kit: kt: This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. if you have received this email in error please notify the system manager. Department of Socml Protection Virus Scanned 1?1 1n ilulthhO?St see igus aon r"hornhaid a :jhabhann leis feet run a-jus nil s? le haqhaidh ?inne 1th in ta no in t-eintiteas fir woladh choige e. Ma bhiuair to an riomhphost seo tr! aarrald -.:u1r him-2s -Io bhainiszeorr in chorais. \n Poinn IIJImirre Sousnl?l - whens-mm?: rm: irrvw This email Sir-1 in?; Files tra?m'nitlted With it me .ntiJl ind intend 3d solely nor the use of the individual or entity to whom they are addressed. [f you have receivn-rd this email in error please notify the system manager. Department of Social Protection Virus Scanned Ta an seo agus aon chomhaid a qhabhann leis fao: nin agus nil s? le haghaldh einne ach an t? no an t-eintiteas ar seoladh chuige Ma bhfuair to an riomhphost seo tri earraid cuir Sin I thinS do bhainisteoir an ch?rais. An Romn Colmirce Soisialai Vireas-scanta kirk?k in: M: I: k-kzk?kad m: 1m: k-H: l: in: I: M: Sarah OCailaqlmn 35 From: Claire Walsh - Sligo Sent: F-jbr-mry 2017 15 01 To: CC: 3 aran OCuilaghan; Geraldme anan, Y-mnnP (fr-19H:- . Mini Lvaluatton Shr-et Attachments: AttuhmentFablehtml I Ii Judy Please see attached agreed (sheet against culluutinn criteria! and uwmlulcd rcmul Iva. I ct me know ?mu lIL?Utl :my [hing l'ln'lhcr ('Ialil?c llil'c \?mlx?h mulluu nl'h'nunl l?rulculiun . Lullcgu anl - Slign 5.: [111 lhis item has been ?u'chixcd h) Ill? ('nmulidulul \rchixc. - ?i?a item has been h} (?unwlidalcd Archixc. 'Ecw Ru lm'u 36 Sarah OCallaghan From: Judy Mathers Sent: 20 February .2017 1400 ft): Claire Cluskey Cc: .?xlark Hotland; Sarah OCailaghan; Tender Operations RE. RFT [13667 - MMPOOIF - Mini-Competition for the Prowsmn of Media Strategy, #51 Buying {Impieinentatlom Serwces (Lot .2) for the Department of Socml Proteutuon. Subject: Hi Claire, Thanks well spotted. Kind Regards Judy Category Specialist Higher Marketing Communications :th "e of Government Pror.urement OGP Headquarters, 3A Mavor Street [Inner Dnhlin Of?ce of Government Procurement From: Ciaire 1.13] ?Sent: .10 February 2.017 13:39 To: ludy Mothers Cc: Mark Holt 1nd: Sarah m; Tender Operations Subiect: tie: RFT [13667 - i? iini Competition for the of Media Strategy PlanningI Hnyine {Implementation} {Lot 2) for the Department ofSncial Protection. ill Inuit I'll-3 Inst one thine to note ihc Iiici ?tl Il'.n corn Itcennls a I I It? 011117! . i - E-I R1 Rt l' llJ-z'an7 - - Planning. Buying (ln'lplenwntutinn) Snxiccs tLut 2) fur the ol'aniul Protection. attached letter; to out to lln: please. Kind Regards Judy ('atcgor} Specialist Higher \lzn?ltcting (.?mnmuniuntinm 'Iticu 0 (m1- il? Mayor Street t'ppcr. Dublin 1 34' Sarah OCallaghaa From: mdy Mathers c.Judy.Mathersu?ogpgovje> Sent: .20 February 2017 1.401 To: Tender Operations Cc: '.lalk Holland: Sarah OC 1 Iaghan; (Jaire Cluskey Subject: RE: RFT 113667 - MMPOIHF - Mini-C mmpetition for the of Media Strategy, Planning 81 Btu/mg limplementation) jervices (Lot 2) for the Department of Socual uii'otecrlon. Attachments: Lot 2 - 'iuc-r-r-sslul Letter - GroupMoocx: Lot 2 Unsuccessful Pl?lD.clocx Hi Folks, Please see letters again Wath title changed on GroupM. K. incl Regards .l ucly Category Specialist Higher Marketing Communications Office or Government Procutemer'ut DGP Headquarters, Mavor Street Upper, Dublin 1 Ultice of Government Procurement From: Claire Clu-Jkey [m ultm i' Sent: 13:59 to: Indy Mathers r2c: Mm Hnilantl: Sarah OCalhghan; Fender Operations Qubiect: Re: HFT I [1667 - MMPOO - Mini-Conwetition for the Provisron of furl-Rt??! Strateey, Planning Buymt implementation} yu'vu?es (th 2) for We Department of bocial Protection. lli .ltulx IIHIL linc In me lit-tune June In mm: the ?u'lautlnlill I?ll I?V?i?w. ?lruh \lalhu?" ill 1 l. Rh: 1' I [3607 - MMPUUI I: MinivL'umchitiLm for the l?rmismn ut'\lcdiu Strategy, Planning,I LR: liming Services- (Lol 2) for the Dcpuruncnt ol?SuciuI Protection. ??cc attached lcucrs 10 out 10 the {endurcrs please. Kind Regards Judy ?Spuchlisl I lighcl' \lurlxuling. ?111cc nl Ic?ulquarlul? . 1.x N-lalyn' Street I ppcr. Dublin 1 Glli: of Government '33 Of?ce of Government Procurement Date: 20?? February 2017 Jason Nebenzahl, RE: LOT 2 - RFT 112446 - - SRFT for the Provision of Media Strategy, Planning and Buying National Framework for the Department of Social Protection a__on 9' "7'1 - Yours sincerely. Judy Mathers Of?ce of Government Procurement Date: 2.0? ebruary 2011 Bill l Hi Mark and l'im. [hanks For the great Wnl'k today and I found the concepts to he great. it was obvious _\ou really listened to what ?e wanted and thanks [or all the hard nork. tireat work 'xou I havejust spoken to our media buyer at .?vllEC uho is checking out t'ormat atailable etc but l?ot? outdoor. going ah ?ad nith the 24?? ot' the campaign. \te \xould he looking. at the l5'h for outdoor at the lateu. Would that uork on your ride? Once ?e contirm media buying we will all propohzed formats with :ton so ton can nee about gettintt them worked up. \lorat important part ill he for you to work up the nemhlended concept and for as to make the choices in terms of radio. print isualmraphies think ue will rccomeue our group from toda) to -.lo this: let me knou what is realistic on gtour nide tlelitery time \tise'.? ?tluo. -ep:trale note. ue do need to keep a close on coats' here and know him \te ire looking?I huduet to ensure tendering compliance etc. We hate ol'cout?ae received 3our the proposal trom Inst neck and ac hoop} the hour-Ix rates: however. l?-l he keen to know current hours? \xorked tees to date. o. and would ideall} like it ate -et a 'llat the hash? l?lt t'ull canipaien development incl radio .ida?. print Ind outdoor formats etc once ue Uct the creatixe concept ataue to one us a le?.I?l ol': ointorl "Imnn'd'rms'nw?n?mmethitm ?V?e?nc?ed to matinee xerx clmelx. Eliclit tott hate '1 Il??i?i?k 1'or me and can in gen .izion'.? "Int. Sarah O'L?ullughun 4. in Roam Calmirce S?salalnl 35!. uonamnom n! Sucml Promote-I I lead Customer Service Department of Social Protection S'lm'c Street. Dublin I. DUI WY03. 9: J: Thimvmaimnd any t?acmusmitted with her the use of the individual or entity to whom they are addreqsed. If you have received this email in error please notify the system manager. Department of Social Protection Virus Scanned Ta an rlomhphost seo agus aon chomhard a ghabhann leis faoi rUn agus ml s? le haghaidh ?inne ach an te n? an t?eintiteas ar :zeoladh chuige Ma bhfuair tL?r an riomhphost seo tri earraid cuir e' sin i bhfios do bhainisteoir an ch?rais. An Roinn Coimirce S?isialai - Vireas?scanta ?K-k Best regards Mark Mark Casein Best regards Mark Mark Casein Mk 4 k*:k:k:k:k oarah OCallaqhan From: Mark Cassin Sent: 07 April 2017 11:15 To: Yvonne Costello Cc: tun@thecreed.ie; Sarah OCalIaghan; Seamus O'Farrel'. Subject: Re: Meeting Monday lli lhut's pcrl?cct. looking to seeing )tm then. Best regards Mark Mark Cassin Founder/Strategic Partner ue! 0n l"ri. .\pr 7. 3.0l7 .11 ?:07 Costello - wrote: Hi \ltu'k. im \rc ?0u both free to meet on Honda} morning at lam in our Store Street of?ces?? 1 hunks Ymnne nil Department nl \?uciul Ilnnr I. has \lhic .tnlc =?ulwlin I w: um-cll?ureic A .in Rolnn Colmirce Edisialal \a Department of Social Protection i=1: This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta an seo agus aon chomhaid a ghabhann leis faoi rL'm agus s? le haghaidh e'inne ach an te' no an t-eintiteas ar seoladh chuige Ma bhfuair u) an riomhphost seo tri earraid cuir sin i iahfios do bhainisteoir an chorais. An Romn Coimirce Soisialai - Vireas-scanta Best regards Mark Mark Cassin Founder/Strategic Partner lies checreed. e! Sarah 0Cal aqhan From: Kathleen itack Feat: {?17 April 701? Id 90 To: ?Sarah OCallaqhan Gubiect: RE: Welfare Wronga! Grand - I'll let know. Enjoy the weekend. From: Sarah OCallaghan Eent: 07 April 2.017 14:40 To: Kathleen Stack Subject: Re: Welfare Wrongs! Hi Kathleen. 1.1m. l'll il?lx ll) link in Helen is sitting in [on to keep us? in the straight and narrow! ill In In agree Iwe~l concept-.11uur meeting; pup mer l'nr wur :ll'ler! ?lull: lrmels?. Heal II'll'. .I'll I: Irielnul Inexsnee :?nln: lxulhleen l~ Illnegn. ?nal willn'e line: Jill 7 1:13 Hi? .1: nhivel: ?1 runes! . 1 n-n II :lluntlw 1'1. nnrri ?'mr I i?ll-i ?ie I J. -- H1 lulrl x' ?lwl?nl'! -- l' Illi From: Mark Cassin Sent: [?16 April 2017 18: 14 To: Sarah OCaltaghan Cc: Kathleen Stack; Nick Miller Subject: Re: Welfare Wrongs! Ii Sarah [hunk you for toruarding that list. it's really helpful. We're working away on dex eloping concepts and formats as discussed. that tomorrow. \lalk 17:00 Sarah ()L'allaghan txell'areJe n. rote: Ill Mark. iood to chat 5 mute; and I hate put together the list and wrongs" For our posters/game Show radio \ot exactly language but I hope this I . f}ou are claiming weial welfare and someone leaxes you mone} in their will. Should youdo you need to tell I. If 5 on are claiming social welfare and your partner eet a iob?.? Should yonrdo you need to tell '1 If on and claiming metal welfare. and aomeone motes in with you? Should you do jmu need to Ie \xellare'.? 4. If too :u'e no longer :iittk and claiming raociol oelfare. \hould you need to tell ?Jt lf}ou .u'e emplo_'ed and l?dhL?. .1 put ninejoh. Should 3ou do you need to tell welfare! o. lf;.ou Lnow :-'i'-tneone ho is elaimine something the} should not Should you do you need to tell 7. il'}ou merpaid by ?itlL?ttll \tellare. do you alnay. need to pay. the monex Yl-?i. 'dttaw. x. ill ?mc?ltll Welliu'e proaecute fraud? lieht ton l'ure eom't or :i com iction. share! 11 aux! it; It - 'tll. lfyun'vircutnalanee?q Inee. ?ou Inns! tell the Hepaitlnent: l' ?wel ll l?roleetlon. llot?e lux Hell?s. .r ee hum it 'ht- tho -r.l [?I'nut "oneeph \londa?.? linclx to you asap with at meeting. licsis Sarah \?uruh )?L?alluehun llcutl ol L?oinmunicuiions Customer hci'x ice Department oi" S?ociul Protection Store Street. Dublin 1. DUI WYUB. ?can This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. if you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi ri'm aqus nil s? le haghaidh einne ach an t? no an t-eintiteas ar seoladh chuuge e. Ma bhfuair to an riomhphost seo tri earraid cuir e' sun i bhfios do bhainisteoir'an Chorals. An Roinn Coimirce soisialai - Vireas-scanta l: K?l: Sarah OCallaqhan From: Kevin Gordon ck.gordon-riitnecglobalcom> Sent: 07 April 2017 10:28 To: Sarah OCallaghan Cc: Geraldine Krwan: Seamus are?; Yvonne Costei'o Subject: Anti Fraud Update Plan Attachments: DSP Anti Fraud Media Plan .5017 07.04.17 xlsx, Department Of Socral Protection Production Status Report - Cy Hi Sarah, We can secure ail the sites we wanted expect for the Waterford site, but we have replaced that with another site in Dublin. Attached is the plan and specs for the design agency. Let me know if you wish to proceed. On the artwork delivery we will of course be getting extensions. Thanks, Kevin l?rit ileged t'onlidentittl ini'ermation may be contained in this message. li?)?ou are not the addressee indicated in this message (or responsible for deliver)- ol? tlte message to such person). you may not copy or delix er this message to anyone. in such case. sou should destroy this message and kindly notify.- tlte sender by reply email. Please adx ise immediately-r or war employer does not consent to email For messages ol'this Itind. Opinions. conclusions and other information in this message that do not relate to the of?cial business ol'L'iroup Worldwide or other members ol' the (irottpM group oi'eomp nties shall be understood as neitlte' an en nor endorsed ht it. tiroupM is the global media investment management .trnt ot' For more information on our business ethical standards and t.?orporate Responsibility policies please rei'et' Io WPP's \tebsite at http: Wl?l? JD. urafriu. 1U IE. Balk-l. Fur-Emma} f. f? ?FlirtLifrur 3.. .. .- .L.L. . IllI?ll-Ill .. ..L. - 1121': .IM . . I I sin uquI-I 'Euymm', IIm-Iq.urllu Ilium. . nu In?ux-uI-.r rlunlli-ui?ll 1-H l-lyI-[I-r Jim-In I I I =Wl?7lkn: ?Hm-Iama-1H,. unis-mu] mm. h. If any-?mm? I ?IFlr'l'?'ur-umI-in? liq. I I I I mp"? ulmpu?yh ur?IInnalt . u. If I mans . nun. I 'I?Huunl I lli?ll?; Rr - I :13: I. . M. nun-nun l-l?ufl II?alum-1 I Ah 1.1m; I It?s: I. I. ?mm In! IIn-I-u-u?l-3313,] par" m?Em In? I :Iuimu[woos Ia wnmuvdog IEIBISIQS amumno UUIOH Sarah OCallaqhan 8 From: lxlark Cassin Sent: 10 April 2017 16.33 To: iarah OCallaqhan Subject: 4e: Introductions- Creed 81 MEC i ii Sarah Ilial?s? gr all thanks we'll diacuss all requirements \xilh them and make sure ex cry element of the campaign i5 ready for individual media *adlines. I ha wading you a Copy til" the amended creative work right now. Can you please check it against your nules. \lany thanks \lark PS Yuu uere this morning! On Mon, .\pr ll), 20l7 PM. Sarah (JUallaghan - ?Sarahl)L'allaehan (fluellareie wrote: Hi l?im. Mark and Kevin and David. 1 \xanled In introduce our creative team [hr the Fraud campaign at reed - l'im and \lark-lo unr Media Planners 41 Kevin and Dan-id Say hello everyme \s _\uu Lnuw time is ll'__'l'll gelling creative [big push l'ur :rcatix by l'rida} hursday cub?) (Km mu lull?: ll'll'?c an xxhal needs in he done lined up in which urdcr and keep an 4e l'and ?u'wnne in the lump? :u'e linishiuu crealixe hm Ihix ex enine mnrnine- Impel?ully :n he nll' In are Iinali-?ing Ihc media plant radiu aia?el mm 1nd -harc :1 linzll Ihe .ll. t'reed not change In l'nrmalk; Is alcli -n real l-i-HH-lk??i lam-h w: in Hr. am thine-'- mmecrl'nn rim- i?le Eel at l-aluw! ih H'arah 'allaghun .3 an 1mm Comm S?lsialnl x?mn- or Eoclnl Protection lend ol'Communiealions die Crisiomcr Service Department ol' Social Protection ?alum: Street. Dublin 1. DUI l?'k This email and any files transmitted with it are confidential and intended solely For the use of the individual or entity to whom they are addressed. it you have received Ihis email in error please notify the system manager. Department of Social Protection - Virus Scanned F1 in nomliphost seo aqus aon chornh 11d .3 ghabhann leis raoi nun inns ?ill 7e le inghaidh einne ash in Ize no in eintiteas ar seoladh churge e. lla thfuaIr ?u in see in iarraid cuir i ahfiosdo Pin Roinn (Zoimirce y?ireas-seanta ?i Sarah 0Cal aqhan From: Mark Cassin Sent: 10 April 201? 17:10 To: "Sarah OCaIIaghan Cc: rim Britnell Subject: ?Zelectlon of creative by media and weighting {if each lli Sarah One thing that we will nee in discuw; is the selection ul creuliw my media and the weighting ul? each message. Perhaps we could urrange call to discuss tomorrow? Best regards Mark Mark Cassin Founder/Strategic Partner l9 5: rah OCallaEhan From: Kevin Gordon Sent: L0 April 2017 1710 To: Mark Cassm; David Hayes Cc: l?im Britnell: Yvonne Costello; Sarah OCailaghan Subject: RE: Introductions- Creed St MEC Hi Mark, I shared the delivery details with you on the outdoor, which was the most pressing item. lgot an extension for the .14 for that. was just amending the plan with a change in media but I?ll send you a break down shortly with the schedule and dates. Then let me know ifvou have further questions. Thanks, Kevin From: Mark Cassin Sent: 10 April 2017 17:06 To: Kevin Gordon David Haves Cc: Tim Britnell Subject: Re: lntroductions- Creed are working on :1 super campaign l'nr It \muld he really hulpl'ul could email me hrcaltdoun il'lhc deadlines 21i'l\\t1l'l\ .lnd rtldin llir ouch media. :Eest regards Mark \zlark Casein Founder/Strategic Partner ?le ?ea?lej \I?r 11 nut? Ili l'im. Mark and Kex in and David. I uanted tn our creative team lin? the Fraud campaign at Creed Iim .md Mark-tn our \Iedia Planners at MliC- Kevin and David Say hello \5 _\uu know time is. tight for getting creative to you rm wear all on a hig push er 'alixe by riday ltumlay cub?) :tnu liaise directly- un what needs to he dune/lined up in whieh order and lxeep m? sell' and ?r'mnne in the lump? We are Iinishing creative buy this ex ening morning- hnpel'ully all to he signed ult?hy then. are linalising the media plan print- radio uiqe) new and will ahare a linal shortly with the 1'1)le at 'reed - not change to l'urmals as such so rest easy! l'hanlxs lo hath L'reed .tnd \ll-L? for all your help and hard \mrk with us an i'ar. anything ya: need an uur ~.ide let us know! Bests. Sarah Klarah 'allaghau . L34 ?3'31 \53 . 1: IrImnr-I 1t lli'fl'l'rx'n??l Ilead ni 1?nmumnieaitum ('uatumer Herxiee IM-pu?lmeut ul Sueial I?mteetiun 't-ire tr: Dahlia Hill Ill. it: l< 'F-kk-K i: kill! kil?k'vk KIK i< Ki'l??k k'is'k is Katii?ils r. Kai: l4 Kik?k This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi rt'm agus nil se le haghaidh einne och an t? no an t-eintiteas ar seoladh chuige e. Ma bhfuair to an seo tri earraid cuir sin i hhfios do bhatnisteoir an chorais. An Roinn Coimirce SOisialai Vireas-scanta Best regards Mark Mark Casein Founder/Strategic Partner aihecreed 3i l'rit ileged (?onlidential lnlin'mulion may he contained in this message. ll?yott are not the addressee indicated in this message tor responsible i'or delit at} ol'the message to per-ton). you may not copy or tlelit er this message to ainone. ln neh ease. hould destroy this message and Itind ? until} the ender h} reply mall. Please .tdtise immediately tl'}ou or war ettipltner does not eonsent to email for messages ol this Lind. Opinions. conclusions and other inlormation in this niessaee that do not relate to the ol'lieittl business ol (Ironp Worldwide and or rther members ol the urotlpM group ol'eontpanies hall he understood .t.s neither uixen 'itll' endorsed ht it. i iroan is the global media imesttnent management artn i or int-re inlot'ntation an our business ethical 'llili i lir'sponsihtlitt lililieies please refer to Will?"s tteh?site at http' om \"nontr Date: April l? l.lient: Dept l?rntetnun 10h: Hill I "Welfare Cheats Cheat US All' Media Schedule l2. tll'l? Mule \ll'l'I - 1? ?in-v.2 1th it?uhu :tI'll' .lulln Media bize/ Qty Brand} Nixers Inherit Cheat Illness Ceshin Format - I ?and I I I . I - Printh'ish?l'imes ?re} I I 11"" l? H'euehtnin ?erl . . 1t Irish lixumr 95x4 1 i 1'1l I Independent 45x4 I kiundny -534 I?l 1 I 1-8 Sheet l8 sheet 45 '15 5" l? n?keate 5t 96 sheet 5H3 sheet 1 I Lightbux-Hi . Lem-+8 1 Lighthex ?l8 - (Turk 4'8 sheet 1 . I Lighthux l8 ?l.imericl< . "liislieet l. +8 - Dublin Hi sheet 1 Screen Dunlk Die, Screen 1 - Juh Metpeies 10 Hi? I I '-shles Dublin 'l'-sides ll) =3 10 10 3 Bus shelters - Nut Bus shels Edie - Radio 1 I swan I l'mlw FM ill] sec I 44 spots Ell/Si] I . I lit] see I fill/51} . ms m: . 1m Ian/:31l'wittul' l?t'nmuletl I ?l'Ul tweets lliyhiml . hruunM l?1'uel'ulnlnanie ?l'lHI I lunnuls: 4 Sarah OCallaghan From: Tim Britnell stimtclithecreedie> Sent: 10 April 2017 17 28 To: Sarah OCallaghan Cc: mark@thecreed.ie; Helen Faughnan; Nle ller; Yvonne Costello Subject: Re: Welfare fraud - Outdoor 48 sheet, Bus Shelter and Radio 3 Attachments: WELFARE CHEATS RADIO QUIZ V3.2.docx: bus_-he-ter cutylights 1800_1200 FOR Hi Guys, Please find attached amended creative for approval. All the best, Tim On 10/04/2017 17:13, Sarah OCallaghan wrote: Hi Mark and Tim, We have had a really quick revnew and a few small changes from me, before it goes further( to Minister and Kathleen etc.). Looking really great! Just two small Is It okay to keep claiming illness benefit if you've recovered? as opposed to if you're feeling better- better not as conclusive a state as recovered- if you get me!) Re the second 3d format- I have only just spotted the third work up- thanks! Can we attend to also reflect the you've recovered' message reason being, many conditions can have 'good days" and we don't want to mnoy such audiences with ?feeling better" .vhich they may he tor Would he very :ratefnl if you rould tron these for me 1-: 1p? il'uink this is I my lh Inks From: Tim Britnell [mailto:tim mthecreed.ie] Sent: 10 April 2017 16:41 To: Sarah OCaIlaqhan: mark'?lthecreedJe Subject: Welfare fraud - Outdoor 48 sheet, Bus Shelter and Radio 3 Hi Sarah, Great to get so much done this morning Please find attached Welfare fraud - Outdoor 48 sh eet, Bus Shelter and Radio 3 for approval. Please check and let me know if we're good to go. All the best, Tim ?Wit-?Kit! in: lit??K k'k'Kix t: F?i' '1 F1=l?ii?4t K-k it kill {(11 k1: #11: kik?k '15ka kx't k1: K4: ?it This email and any files transmitted with it are confidential and intended individual or entity to whom they are addressed. If the system manager. solely for the use of the you have received this email in error please notify Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi rtin aqus nil s? le haghaidh einne ach an t? no an t-eintiteas ar seoladh chuige Ma bhfualr to an riomhphost seo tri earraid cuir sm i bhfios do bhainisteour an chorais. An Roinn Coimirce Sdisialai Vireas-scanta -- - - - - Kai: RADIO 30 SECONDS DEPARTMENT OF SOCIAL PROTECTION WELFARE CHEATS QUIZ ONE: 5 FX: PRESENTER: ORLA: X: PRESENTER: ORLA: 55% PRESENTER: WE HEAR GAME SHOWINTRO MUSIC. Okay Orla, are you ready to play Welfare Rights and Wrongs? I'm ready, Bob. lock ticking. lfyou?re unemployed and get a job, do you need to tell the Welfare? Yes. Correct. lfyou're claiming social welfare and someone leaves you money in their will, do you need to tell the Welfare? A: ye mad, no. That?s the wrong answer, Oi'la. lfyour situation changes, you must tell the Department or Soaal Protection. EHEATS ..CHEAT US you think someone is cheating the Welfare Call .tdq-J )27 3-39 RADIO 30 SECONDS DEPARTMENT OF SOCIAL PROTECTION WELFARE CHEATS OUIZTWO (SINGLE PERSON): FX: PRESENTER: MARTIN: SFX: PRESENTER: MARTIN: SFX: PRESENTER: MARTIN: '3 FX: . RADIO ,0 secorros WE HEAR GAME SHOW INTRO MUSIC. Okay Martin, are you ready to play Welfare Rights and Wrongs? Sure am, Bob. Clock ticking. lfyou know someone is claiming Social Welfare they?re not entitled to, should you tell the Welfare? Yes. Correct. If you?re claiming as a person and a partner moves in and helps support you, do you need to tell the Welfare? i'd tell them she's just visiting. That's the wrong answer, Martin. lfyour situation changes, you must tell the Department of Socral Protection. CHEATS ..CHEAT US If ;u think wmeone Is heating the Welfare Lo {1 ill 1690927 999 or want n-zelfareJe/chear: CEPARTMENT or: socrAL Peorecnorr CHEATS ourz TWO 5 SFX: PRESENTER: MARTIN: SFX: PRESENTER: PRESENTER: MARTIN: FX: PRESENTER: AUDIENCE: PRESENTER: WE HEAR GAME SHOW INTRO MUSIC. Okay Martin, are you ready to play Welfare Rights and Wrongs? Sure am, Bob. Clock ticking. if you know someone IS claiming Social Welfare they?re not entitled to, :hould you tell the Welfare? Yes. Correct. If you?ve been claiming Illness benefit but you?re recovered, do you need to tell the Welfare? Think i?d keep touching for a bit longer. UH - That?s the wrong answer, Martin. If your situation changes, you must tell the Department of Social Protection. CHEATS US lfyou someone IS cheating the Welfare Lo Cal 189o 927 999 or visrt welfareie/chents 11'? 11-*l'n?IF'iIl a - Ir?Iu2.1.?Lu-thiL-u?ai-i?; I ill1:41:35?? .- . -- I. I. {g'ff?lf' . 121..H- #133-J- up?: lid-13 . - Irv. 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Sarah OCallaqhan mm From: !f.evin Gordon Sent: 10 .?pril 201? 1753 To: Yvonne Costello Cc: Sarah OCallaghan Subject: RE: Anti Fraud Campaign Updated Plan Attachments: DSP Anti Fraud Media Plan 2017 10.04 17.xlsx l-Ii Yvonne, Please find the updated plan attached. Thanks, Kevin From: Yvonne Costello Sent: 10 April 2017 13:47 To: Kevin Gordon Cc: Sarah OCallaghan Subject: RE: Anti Fraud Campaign Updated Plan Hi Kevin Sarah just beside me here. thanks that?s up eat. Just one other thing barah would like to take ?10,1300 from the programmatic spend and that include The Sunday World and maybe the Independent? thanks 'rvonne. Costello nominunirations Unit ?apartment of Social ProteLtion Floor 1, Jras Mhic Dhiarmatla :l'Ole Street IT-ublin ie 7' k; in 31?:an Coim - ?33! 3? a! a II 3r. .?rotn: kevm Gordon ?ant: will -01? Hz!) To: Sarah OCallaghan Cc: Yvonne Costello Subject: ?mtt Fraud Campaign Updated Plan Hi Sarah, i hope that you had a great weekend with the glorious weather we had. added Radio .1 to the plan and reduced down the digital display. I have included research in the plan if that was still something you wanted to consider or I could look to reinvest the budget elsewhere. Thanks, Kevin Privileged.-Conlidential lnlin'nnttion may be contained in this message. ll? you are not the addressee indicated in this message (or responsible for delitery ol? the message to such person). }ou may not copy or deliver this message to anyone. In such case. )on should destroy this message and kindly notify the sender by reply email. l?l 'ase advise immediately il?you or your employer does not consent to email l'or messages ol? this kind. Opinions. conclusions and other inlormation in this message that do not relate to the ol?lieial business ol'Cironp Worldwide LLC .mdfor other members ol?the (iroup\l group ol'eompanies shall be understood as neither gix en nor endorsed by it. is the global media investment management arm 1? P. [or more information on our business ethical standards and Corporate Responsibility policies pl 'ase refer to l?P's \vebsil at hltpa t\ xx [311.com l?l? \botit kik?kek?i?ik'l?fkfkil? Ktkil?xtki?il?'l? K-l? k~l< #1 KZF t: k'l? lit: this email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection Virus Scanned ra an riomhphost seo agus aon chomhaid a ghabhann leis faor rtin agus nil s? le haghaidh ?inne ach in te no an t-eintiteas ar seoladh ehuiqe Ma bhfuair to an riomhphost seo tri earraid cuir sin 1 lahi'ios do bhainisteoir an Chorals. An Roinn Coimirce SOisialai l/ireas-scanta ktIsl- ls-kik l: shtick is l: li'flt ls #1 l?l kit-l: if- lt if- l< r- F?k'K?k i: is his i: '5 l Subject: FW: Anti Fraud Campaign Updated Plan 'li Kevin "1e would be interested in the 1dbike option are they re-usabie? ?hanks Honne From: Kevin Gordon Sent: 11 April 2017 10:34 To: Sarah OCallaqhan; Yvonne Costello Subject: RE: Anti Fraud Campaign Updated Plan f-li Sarah, blow me the costs I'or this He would need irtwoik by (OP Iod order for it to he turned iround on tune, do you think this is 2e below umges or the formats. 7hr: 0 .rs :9 follows - zdinolnle 2 - . HE. . .. .. . ?rth? huth??ufwtunn .. .. .2 IIL . 1 MUSEin?ux.lf-?vi .- 4- 53*l*t 1114.i-h . u. 1.: .. urn-J 1. ":wihI?llI I . . - VHF arr":- 3' a - r. .. .. .1. Thanks, Kevin From: Kevin ?ardun Sent: April 2431? 93:45 Tu: ?Sarah Dcallaghan' <'S,1rm Wunne Costello Suhiect: Anti Fraud Updated Plan Hi Sarah, has that is an untinn us. I auntie [a the DDH team and in?t?drl uf putting up it?: for .1 few huur? we mull] get an .md hike and then go In where we would like. HI .mnl .m image and {10511 over ?write. Inn" I. - .. '1 TAM: [[313 F0: Kevrn Gordon skgordonizbmeceluIJaI Lx'JIll'J'j. Yvonne Costello Subject: RE: Anti Fraud Campaign Updated Plan ?lease do Kevin and if we could get a background for the Minister for Tuesday 13th- launch date-that'd be lab? [fine short but deliehted vou said it mieht be possible. Can you let me know how/if that might work? Sarah From: Kevin Gordon Sent: 11 April 2017 09:18 To: Sarah OCaIlaghan; Yvonne Costello Subject: RE: Anti Fraud Campaign Updated Plan That is excellent Sarah, I will formally book have been in touch with the guys so everything should be ok on this. ihanks, Kevin From: Sarah OCalIaghan Sent: 10 April 2017 15:09 To: Kevin Gordon eordontt?mei gloiml.corn>; Yvonne Costello Subject: RE: Anti Fraud Campaign Updated Plan .ii Kevin, ?Ne are all good with the 00H formats and will have two radio ads (30 secsl. Hope that?s ok? Bests Zarah From: Kevin Gordon Sent: 10 April 2017 14:45 To: Yvonne Costello lCc: Sarah OCallaqhan Subject: RE: Anti Fraud Campaign Updated Plan Yvonne, Just wondering how the creative meeting went today? Are we still good on the l'hanks, lx?evin From: Yvonne Costello [snailiorrvonn3. on. log?rr- . ?Sent: April 2017 [3:17 Kevin uordon- 411199 551m: 334i . Jim a-n - . Subject: RE: Anti Fraud Campaign Updated Plan .ii lhvin Garah just heside me here, thanks that?s great. Just one other thing Sarah would like to take ?10,000 from the programmatic spend and with that include The ?Sunday World and maybe the Independent? Thanks Yvonne. Yvonne Costello Communications Unit Department of Social Protection Floor 1, tires Mhic Dhiarmada Store Street Dublin 1 NZ 453'" A 9 1n Fm Comma 86.34.13! 'Jepmment oi Sci-cut Protected From: Kevin Gordon Sent: 10 April 2017 l1:59 To: Sarah OCallaghan Cc: Yvonne Costello Subject: Anti Fraud Campaign Updated Plan Hi Sarah, I hope that you had a great weekend with the glorious weather we had. I added Radio 1 to the plan and ieduced down the digital display. I have included research in the plan if that was still something you wanted to uonsuder or I could look to renwest the budget elsewhere. l'han ks, Kevin l?iit ('onlidenti.i Inlormution um he contained in this inessnee. ll'sou tire not the addressee indicated in this niessnee tor responsible I'or delixer} ol' the inessnue to such person). j-.ou Ili:l\ not eopt or deliter this Inessnee to [11}0118. 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LiroupM is the global media investment management arm of Wl?l?. l'or more inlormation on our business ethical standards and Corporate Responsibility policies please refer to Wl?l"s website at h_t_1p:; Sarah OCallaghan From: iim Britnell Sent: 11 April 2017 18:15 To: Sarah OCallag-ian Subject: Re: WE-FARE CHEATS RAJIO QUIZ V4 Hi, i believe everyone understands that 'cash in hand', means not paying taxes, and hence illegal. I think the interesting part of this question is the morality of paying someone cash in hand. Le is it fair to pay cash in hand or is it right to pay someone cash in hand. This is where the Interest lies. So I'd go with either "fair" or 'right". I personally prefer 'fair' as it's softer and hence makes the reader think harder and longer about it. But happy with 'right" too. All the best, Tim iln 11/04/2017 18:00, Sarah OCallaghan wrote: :?li Tim, Not as much fair as legal methinks? So maybe more "Is employing someone cash in hand legal?" "Or is employing someone cash in hand right?" Xny thoughts Kathleen, TJ 1nd Helen? '3est arnh From: Tim Britneli [mailtomm theorizedJel Sent: 11 Aprll 1017 17:56 i'o: ar'ihuf?allaghan 311 136.5118: WELFARE (QUIZ . OR. NO probs. So just to clarify - the headline should read: [5 employing someone cash in hand fair? Thanks Tim On 11/04/2017 17:16, Sarah OCallaghan wrote: Hi Tim, Just glanced, it was more "employing" someone cash in hand than paying them- ie. Making a deliberate decision to defraud the social welfare and avoiding PRSI through that cash payment which allows the recipient to also claim social Can we adjust to reference employ? Ta kindly Sarah From: Tim Britnell [maiito:timucbthecreedJe] Sent: 11 April 2017 17:42 To: Sarah OCallaghan Subject: Re: WELFARE CHEATS RADIO QUIZ V4 Hi Sarah, Just a quick one. Which "cash in hand" version IS approved? On [1/0 l/2017 16:51, Sarah OCallaqhan wrote: in: and ?w'cc .ltlachcd i anus re the 'mlul pilui'c numlwl 1. mm r1 xtiz'in Uilil alum: till I Dilhlill numhcr- not [Ill-1M? ill-ll l? 4* Radio quiz - Need to Firm Up on Issue of "the Department"/ Social Do we need to any the "Ready to l?lny? the Dept ol' Social Protections ?iocinl Well'nrc Rights and Wrongs" as this allows us thereafter to refer to I?hc Department" in our questions as opposed to "the wordy i know but concern re the use well'nre" without the context ol'our Dept if we use Social Welfare rights and wrongs that still lean cs us with the issue ol'tclling "lhc \icll'nrc' which our senior management [cum to ere not overly with in See attached for details. l'houghts plensc'.? We need to get this aligned across medin. ill Campaign Billboard- Original concept- Welfare Cheats Cheat Us All We do need to make l?cw in addition to the control and fraud :1ctix ity onc- thanks. L'nn no 110 ith l'}ou lhink someone is cheating \xcll'nre" ol?"lhc \xclliu'e" . Does that ?tonnd 0r do lactter'.? Cheating CheatingI the Dcpt'.? The Yes/No Ads? 4 formats- Illness, Nixers, Report a Cheat and Employ for 9.4 l'hc ad for the inherit is ruled out. Desire to make l'rnnd look clear?cut in the ?space? ol' l?rnud. Can we see the nd for the "cash in hand" yes; no hen _\ou ham: I think that's is -hnt :nn open to correction and Ilclen'.? Rests Snruh .- I F's 'r "r rF wl'his email egg a_ny files transmitted with it are confidential and intended .solelv for the use of the 'ndividunl or entity to whom they are addressed. if you 11 we received this elnnil in error please notify the system m.;inaqer. I- tmont of Social Protection Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi run agus nil s? le haghaidh einne an t? no an t-eintiteas ar seoladh chuige Ma bhfuair to an rlomhphost seo tri earraid cuir sm i bhfios do bhainisteoir an chorais. An Roinn Coimirce Soisialai - Vireas-scanta :kzk ?1 K-K-kl?klkik-Ki?ki?vl? K'k'?ik Kikii?k'?: Fit-i: KvK-ka'? K-KK kk This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. [f you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta? an riomhphost seo agus aon chomhaid a ghabhann leis faoi ri'Jn agus nil se le haghaidh ?inne ach an t? no an t-eintiteas ar seoladh chuige Ma bhfuair ti] an riomhphost seo tri earraid cuir sin i bh?os do bhainisteoir an chdrais. An Roinn Coimirce Vireas-scanta lt'k i: k'kaiKtk?krkik i: i: 'lsri: l< M: K'k H: This email and any files transmitted with it are confidential and intended soleiy for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi run agus nil s? le haghaidh ?inne ach an t? no an tieintiteas ar seoladh chuige e. Ma? bhfuair to an riomhphost seo tri earra?id cuir sin i bhfios do bhainisteoir an chorais. An Roinn Coimirce Soisialai Vireas-scanta k-k'i: i: i=4: it'l: kirk-I K'l: K'k?k it ink in $11: ic?i: kit: is k'kt k'r- +1 it it kk _Sarah OCallaqhan I 1? From: Mark Cassun Sent: 11 April 2017 22727 To: Sarah OCallaghan Cc: F'm Br tnell; Yvonne {:ugtetlo Subject: Re: 2 lli Sarah I hut's no problem. [Em and were discussing. it today. We?ll take cure it' it. Mark Mark Cassin Founder/Strategic Partner =rtgs?thecreedjel 0n l'ue. \pr I. 2017 :1t (1:33 PM. Sarah - c: ueltitreie) wrote: Hi film and Marklust thing! am we get .2 prups? tor the day tor the [or ne\t I uesduy l8 please.) I this to full ul'l?lhe list! As suggested by Nick his adviser: "\Vell?ure cheats eheut us :tll? and the Would You report :1 cheat" mesmge. much \u'nh 4 ?.I alu mn 1. rs (Inmate ?nial nf 9min! ir?m'ecl?cn HI I ummumeulinm 'u tumer i-.e Department at \uti ll l?tmeetu ??lorc Street. Dublin I. D01 WYOB. Kilt Klkiltik K411 k'l??k k?lC K1: This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi run agus nil s? Ie haghaidh ?inne ach an t? no an t-eintiteas ar seoladh chuige e. Ma bhfuair ti) an riomhphost seo tri earraid cuir sin i bhfios do bhamisteoir an ch?rais. An Roinn Coimirce Soisialai Vireas-scanta kil? 12L Sarah OCallaghan From: I'l Fleming Sent: 11 April 2617 16.47 To: 'Iarah ?Cnllaqhan Cc: Kathleen Stack; Margaret Haverty: Catherzne Cnrmellan Subject: RE: Anti Fraud rampaign Sarah With respect to preparing material for the launch next Tuesday, can you advise what you will need from us. Margaret is anxious to be kept in the l00p. TJ From: Sarah OCallaghan Sent: 11 April 2017 16:46 To: Larry Cassidy; Claire Walsh - :Eligo Cc: Kevin Coady; TJ Fleming; Kathleen Stack Subject: RE: Antl Fraud campaign dedicated phone number "hanks Larry, (as for next Tuesday please ideally Thurs this week but we may be pushing our luck 'Tlaire Will liaise Thanks again for torting this out for us! -arah From: Larry Cassidy Sent: 11 April 2017 16:35 - To: Sarah OCallaghan; Claire Walsh - Sligo Cc: Kevin Coady; Fleming; Kathleen Stack Subject: RE: Anti Fraud campaign dedicated phone number )k Sarah, \an just to ronfirm, you don't need this operational until Monday, 1an you get the list of extension numbers to is as 2-00n-15 heards, .irrv. 'Trom: Sal 1h in Iant: l'naulw [1 Mini 3.117 t: ?t I): I til rim Vil? (gt) Cc: Kevin Coady; TJ Fleming; Kathleen Stack Subiect': RE: Anti Fraud campaign dedicated phone number Thanks so much Claire and Larrv- we'll go with the 01 number Itests ?arah From: Larry Cassidy Sent: 11 April 2017 15:23 To: Claire Walsh - .Sligo Cc: Sarah OCaIlaghan; Kevin Coady Subject: RE: Anti Fraud campaign dedicated phone number Claire, Please bear in mind that we do not maintain a list of spare prime numbers, so we are looking for available numbers in our current operational blocks. The team have identified the following possible numbers: I 0766285299 I 1-6734545 Larry. Original From: Larry Cassidy Sent: Tuesday 11 April 2017 14:50. To: Claire Walsh Sligo Cc: Sarah OCallaghan; Kevin Coady Subject: RE: Anti Fraud campaign dedicated phone number Claire, The only way I can answer your question in relation to the ost of calling an 076 number is that the cost is relative to the carrier the individual it with, the medium they are using (fixed or mobile), and the terms of the contract or pay- is you-go service they have signed up for. have asked one of the team to look for an available number from our rurrent ranges. .Jrrv Cassidv Iii?t??imi?i?r?i?t?' Jaupsx. From: Claire Walsh - Sligo 'ent: Tuesday [2:57 l?o: Larry C-issidy I?i: jarrih OCallaghan; If-iady miect: RE: Anti Fraud - ampatgn dedicated phone number in Larry I?urther to earlier conversation, can you confirm whether 076 numbers attract similar costs as in [8'30 nuuil Iltl' does from landlines/mobiles etc please. I know I've been pressing you for the number as earlier as possible today for use in our advertising so if there is .1 Similar cost implication then this may not be a runner. For clarity what I am looking for is a clean number he. not in use for any other function of the Dept) tha 1) doesn?t have a tinancial impact on the customer when making a call b) is memorable can be patched to extensions in both Sligo and Carrick. and reconfigured as necessary - an NR option. Ifwe can do all 3 using an (01] number that would work for us - would that be a cleaner/faster solution? (our advice would be appreciated. Many thanks Claire Message l'rom: Claire Walsh - blieo ient: 10 April 2017 15:29 To: Larry Cassidy I"c: Yvonne Costello; Sarah OCallagban sublect: Anti Fraud campaign dedicated phone number -li Larry :?urther to our conversation on Friday, we would like to run With the idea of putting a 0761 number in place for our Anti-Fraud campaign. You mentioned that you could coordinate with the regarding obtaining a number that was catchy, that we could use for a dedicated anti-frand hotline - as any number will feature prominently in the campaign. The number that is obtained would ultimately terminate in the Control section in Carrick on Shannon their current landline number is 01 6732123 - though we may need to have some contingency arrangements in the neantime where the number may be serviced by agents in both Sligo and in Carrick for the duration of the ampaign. I understand from our conversation that It would logistically to put a dedicated number in place linked to 1 number of extensions. versus putting an solution in place, and we are happy to go with this approach. \s hentioned Friday - we are under a time crunch regarding getting the number sop that we can share it with our 1 mtive team who ire working on the advertising, as the Minister IS launching the campaign on l'uesday next, 13th \i-rll, thought the actual function ility does not to be In pl Ice until later next week - however, I will need to .n xv what the number rs by end of today, aarly tomorrow. lJo you think it is possible to turn it iround in that tilil? 1 true? .lmy thauits tor your i-islstanca at) Lir 23: Sarah OCalla?han From: TJ Fleming Chant: L2 .?pril 2017 10:00 To: Sarah OCaiiaghan; Kathleen Stack; Helen Faughnan; Nick Miller Cc: Yvonne Costello Subject: RE: WELFARE CHEATS RADIO QUIZ V4 ?Garah I?m inclined to ?fair" -- it is far more provocative than ?right". Won?t break the campaign if either used. TJ From: Sarah OCaliaghan Sent: 12 April 2017 09:30 To: Kathleen Stack; TJ Fleming; Helen Faughnan; Nick Miller Cc: Yvonne Costello Subject: FW: WELFARE CHEATS RADIO QUIZ V4 Morning All, i have the ?cash in hand version here for your review. '3y way of background. I had originally proposed asking if it was right/legal. Option 2 is "is it right?. Tim and I discussed it and its true that the issue of fairness/cheating is at the heart of this campaign and that the ?f1ir" option is his recommendation. ltlvice here I believe everyone understands that 'cash in hand', means not paying taxes, and hence illegal. i think the interesting part of thisquestion is the morality of paying someone cash inhand. i.e-is It our to pay rash in hand or is It right to pay someone cash in hand. This is where the interest lies. 'So I?d go with either "fair" or "right". I personally prefer 'fair' as it's softer and hence makes the reader think harder and longer about it. But happy With iqht" too. Looking at it now, i tend to agree lair. 'n any event, please take 3 look at the two options here for your rorisitieration 1nd we expect T0 have full: tmmien irtwork by lunchtime (Phew!) lasts, limit from: l'im Britnell ?Eent: 12 April 2017 09: 16 3): Sarah Orialieqhan Tiihject: V1 in Carah, 'mse i'iliti Jttathed are the 1 rev -. it land. Let know the iinrovot: m-i i I artworlreui to lh 3 spenzihtrions. Also, also send you over all other print and 00H artwork for sign off by lunchtime. All the best, Ti On 11/04/2017 18:18, Sarah OCaIlaghan wrote: Gotcha Tim- point well made. Can we get both of those lair/right] mocked up and I will put to my From: Tim Britneli [mailtoztimuiithecreedJe] Sent: 11 April 2017 18:15 To: Sarah OCallaghan Subject: Re: WELFARE CHEATS RADIO QUIZ V4 Hi, I believe everyone understands that 'cash in hand', means not paying taxes, and hence illegal. I think the interesting part of this question is the morality of paying someone cash in hand. i.e is it fair to pay cash in hand or is it right to pay someone cash in hand. This is where the interest lies. So I'd go with either "fair? or "right". I personally prefer 'r'air' as it's softer and hence makes the reader think harder and longer about it. But happy With "right" too. All the best, Tim On til/04f2017 18:00, Sarah OCallaghan wrote: Hi l'im, lot ?Ilf? ?ls !:'rral mulhinks? to nnybe more "Is employing someone cash in hand legal?" "Or is employing someone cash in hand right?" my thought; ii i?-i iem 3.1 mi: From: Tim Britnell [mailtoztim-dthecreedJeJ Sent: 11 April 2017 17:56 To: Sarah OCallaghan Subject: Re: WELFARE CHEATS RADIO QUIZ V4 Hi Sarah, Dk. No probs. ?So just to clarify - the headline should read: Is employing someone cash in hand fair? Thanks Tim On 11/04/2017 17:46, Sarah OCaliaghan wrote: Hi Tim, lust glanced, it was more "employing" someone cash in hand than paying them- ie. Making a deliberate decision to defraud the social welfare and avoiding PRSI through that cash payment which allows the recipient to also claim social f?an we adiust to reference employ? l?a kindly "arah From: Tim Britnoil e] Sent: 11 April '01? 17:12 To: Sarah OCallaqhan ?object: Ply WFI FARF Fl RADIO QUIZ Hi SdIcih, lli?ul?! iu'ck no. flinch in hind :nu '3 iDDrov-gci? - On 11/04/201? 16:51, Sarah OCalIaghan wrote: li l'itn and Mark. See attached some issues re the t'raud phone number is now in my radio edit and ii a Dublin not a lo-call just - l)l-l)73 45 45 Radio quiz Need to Firm Up on Issue of "the Department"/ Social Do we need to say the "Ready to Play the Dept of Social Protections Social Welfare Rights and \k'rones" at this allows us thereafter to refer to l'he Department" in our questions as oppttaed to 'Lhe xtell'are'"? wordy I know but concern 1' the nae \teltln?e? without the context of our Dept ll?we use Social Welfare rights and nronat'. that Htill Ieax cs us with the issue ot tellingI "the ucll'are" which our senior management team not oxerly eomtm'tahle with in general? See attached for details. thoughts please? We need to get this alianed across all media. Campaign Billboard- Original concept- Welfare Cheats Cheat Us All We do need to make a ten: amends: in addition to the control and fraud activity one- thanks. (an to: go \tith ll'}ou think uomcone is. cheating welfare" inktead ot' "the welfare? . Does that sound 01' can tte do (?heatina ("heatingI the Dept'.? The Yes/No Ads- 4 formats- Illness, Nixers, Report a Cheat and Employ for [he ad tor the inherit i-t ruled out. Deeirc to make li'aad look in the '~p:tce' ol' littud. \w ~ee the ad lor the "cash in hand" yes no hen ton hate I think tlt.tt'~ - 1t.t am open to correction and llelcn?.? ie -- la tl:.lt ., . This email and any files transmitted with it are confidential and intended solely for the use of the indiwdual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi rt'm agus nil s? le haghaidh ?inne ach an te no an t-eintiteas ar seoladh chuige Ma bhfuair an riomhphost seo tri earraid cuir sin i bhfios do bhainisteoir an cherais. An Roinn Coimirce Soisialai Vireas-scanta l< i: This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon thomhaid a ghabhann leis faoi agus nil se le haghaidh ?inne ach ?in te no an t-eintiteas ar seoladh chUIge e. Ma bhfuair til an riomhphost seo tri earraid cuir Sin i Lihfios do bhainisteoir an chorais. ?in Romn Coimirce Soisialai - Vireas-scanta trick i: i=1: Ki: it'k This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. it you have received this email in error please notify the system manager. 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An Roinn Coimirce Soisialai Vireas-scanta ll?dk Krl? l< F'k k?KIKikik?k l: k-k?k ktk?lt l4 Kill: K-K lik 2- Sarah OCalla han 1+ From: Tl Fleming Sent: 12 Ann: 2017 11.09 To: Sarah Nick Miller; Kathleen Stack: Helen Fauqhnan Cc: (\-0nne Costello Subject: RE. WELFARE CHEATS RADIO QUIZ V4 No objection here - run With right Fleming Donarrmenr of Social Protection From: Sarah ULaiIagnan Sent: 12/04/2017 11:03 To: Nick Miller; Kathleen Stack; TJ Fleming; Helen Fauehnan Cc: ?(vonne Costello RE: WELFARE CHEATS RADIO QUIZ Val 'li Folks, of a draw here votes wise ?rirght" might be a safer option as opposed to fair given there is some hesitation re ?fair?. I?ll ask the guys to go with ?right? and take on board Nicks point below re .3ests Tarah From: Nick Miller Sent: 12 April 2017 10:39 To: Sarah OCollaghan; Kathleen Stack; Fleming; Helen Faughnan Cc: Yvonne Costello Subject: RE: WELFARE CHEATS RADIO QUIZ V4 i Ihink rieht works better but can live with fair. =-garr1ine_, the grammar - would it not be a little clearer to way Is It right to employ someone rash in hand? From: Sarah OCallaghan Sent: April 2017 09:30 l'o: Kathleen Stack; Flemlng; Helen Patrolman; :?lick l-lIller Cc: Yvonne Costello Subject: WELFARE CHEATS RADIO QUIZ 1M3 h. .lI-Il ir-r ?mm '11 iv we o1 hack 2rrounrl, I 11-10 orimmilv mono: 'rl lath? ll It 1:5 r= Mal. t? anon is? it fi?l'lltin-'tz-iseii itanrl its true hit 1-1 1~e~ 'r-mn in: 1.1. it le he lit oi this Il" - 1 Ir lJl?l-Ili ishis I believe everyone understands that ?cash in hand', means not paying taxes, and hence illegal. I think the interesting part of this question is the morality of paying someone cash in hand. i.e is It fair to pay cash in hand or is it right to pay someone cash in hand. This is where the interest lies. So I'd go with either ?fair" or "right". I personally prefer 'fair' as it's softer and hence makes the think harder and longer about it. But happy with 'right" too. eader Looking at it now, I tend to agree with fair. in any event, please take a look at the two options here for your consideration and we expect to have full campaign irtwork by lunchtime (Phew!) Rests, Sarah From: Tim Britneli [mailto:timiaithecreedje] Sent: 12 April 2017 09:16 To: Sarah OCallaghan Subject: Re: WELFARE CHEATS RADIO QUIZ V4 Hi Sarah, Please find attached are the 2 versions of cash in hand. Let me know the approved version and I'll get it artworked to the specifactions. Also, I'll also send you over all other print and OOH artwork for sign off by lunchtime. All the best, Tim On 11/04/2017 18:18, Sarah OCallaghan wrote: Gotcha iim- pomt well made. Can we get both of those fair/right) mocked up and I will put to my From: Tim Britnell [mailto:timrgLihecreed.ie] Sent: 11 April 2017 18:15 To: Sarah OCallaghan Subject: Re: WELFARE CHEATS RADIO QUIZ Vi Hi, i believe everyone understands that Ill hanrl', means not paying taxes, 1nd hence Illegal. lhli?k the Interesting part of this question Is the morality of paying someone cash In hand. I. a l'a -t -?ilI? lo pay ash in illiid or it right 1-) pay oinmin-e 1.3in -n hind. lhlt-T- IE. ihe interest lies. ?0 Id go vith either ?fan" or 'I'ight". I :rsonally prefer tour it 3 Turter and hence makes Ihe 'hink harrier mil longer 1bout [But happy with "right" too. All the . at, On 11/04/2017 18:00, Sarah OCaIlaghan wrote: Hi'i?im. Not as much fair as legal methinks? So maybe more "Is employing someone cash in hand legal?" "Or is employing someone cash in hand right?" Any thoughts Kathleen, TJ and Helen? Best Sarah From: Tim Britnell Sent: 11 April 2017 17:56 To: Sarah OCaIlaqhan Subject: Re: WELFARE CHEATS RADIO QUIZ V4 Hi Sarah, Ok. No probs. So just to clarify - the headline should read: 15 employing someone cash in hand fair? Thanks Tim On 11/04/2017 17:46, Sarah OCallaghan wrote: Hi Tim. Just glanced. it was more employing" someone cash in hand than paying them- ie. Making a deliberate decision to defraud the social welfare and nvmding PRSI through that rash payment which allows the recipient to also claim social Can we Ailinst to reference employ? TJ kindly ?Sarn From: Tim Britnell ggtl?recreegl 1'3] Sent: 11 April 1?:12 To: Sarah 0Callaghon Subject: Re: WELFARE CHFATS RADIO QUIZ Ni Sarah, Just 1 quick one. Which ?rnsh In lnnul' ersion IS ipproved? Lil On 11/04/2017 16:51, Sarah OCaIlaghan wrote: Hi l'im and Mark. See attached some issues re the i'raud phone number is now in my radio edit ahot and is a Dublin number- not a lo-call iust - ill-(173 45 45 Radio quiz Need to Firm Up on Issue of "the Department"! Social Do we need to say- the "Ready to Play the Dept of Social Protections Social Welfare Rights and Wrongs" as this allows us thereafter to rcl'er to the Department" in our questions as opposed to "the nordy I know but concern re the use the cliare" nithout the context ol?our Dept li?ae use Social Welfare rights and ?tongs that still leaves with the issue of telling "the welfare" which our senior management team were not on erly cotnlortahlc with in general? See attached for details. lhoughts please'.? We need to get this aligned across all media. Campaign Billboard- Original concept- Welfare Cheats Cheat Us All We do need to make a tow amends in addition to the control and fraud activityr one- thanks. Can no go with ll?}ou think someone is cheating neli?arc" instead oi" "the nellare" . Does that sound Or can we do Cheating Cheating the Dept? The Yes/No Ads- 4 formats- Illness, Nixers, Report a Cheat and Employ for The ad for the inherit is ruled out. Desire to make l?raud look clear-cut in the "space" ol' hand. (?an we see th ad for the "cash in hand" yes/no when you have it?" I think that's is -hut am open to correction Kathleen and Helen? Bests \?arah i: came r't: r. 920: xvi-p1: {(#111th t: nzlz'}: lorry: r. r. It: kt}: (sunk Kt: r. range. it: it t: l: xzur. 113:4: g: t: 9: r. This email and any files transmitted with it are confidential and intended solely for the use of the indivrduat or entity to whom they are addressed. it you have received this email in error please notify the system manager. i i i i Department: of Social Protection - Virus Scanned 1i I rs an riomhphost seo aqus non chomhatd a qhabhann leis t?ao: run "toes nil le haqtnulh won seoladh :huige e. as lJlifuoir to an rtomhphost eo tri earr-tid ratr .In hhtios it) hhunisteoir an chomis. An Roinn Coimirce Sdisialai - Vireas-scanta This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi rLin agus nil s? Ie haghaidh ?inne ach an t? no an t-eintiteas ar seoladh chuige Ma bhfuair tL'i an riomhphost seo tri earraid cuir sin i bhfios do bhainisteoir an chorais. An Roinn Coimirce Soisialai Vireas-scanta i: it it itzic mum: FAWN: ?1K2i1? Ki! it Kurt?s it?s Kit-11W k'krk'k- t: i1 i: This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. if you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi rL'm agus mi se le haghaidh ?inne ach an t? no an t-eintiteas ar seoladh chuige (3. Ma bhfuair tu an riomhphost seo tri earraid CUIF sin i bhfios do bhainisteoir an cherais. An Roinn Coimirce - Vireas-scanta Kil?kik sac-H: k:i< This email and any files transmitted with it are confidential and intended solely for the use of the Individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned ii an riomhphost seo agus aon chomhaid a ghabhann leis faoi run agus nil s? Ie haghaidh ?inne ach 1n te no an t?eintiteas ar seoladh chuige Ma bhfuair to an riomhphost seo earraid cuir sin i [Jl?ll?iOS do bhainisteoir an Chorals. \n Coimirce Soisialai - ll Sarah O?Callaqhan From: '(evi Gordon Sent: L2 April 2017 11:28 To: Sarah OCallaqhan; Yvonne Costello Cc: rJeraldine Kirwan Subject: Anti Fraud Campaign Updated Plan :li Sarah, problem, I had gotten in the printing costs to run all 5 as per Creed's split they shared. 13's - o?s - However if it is not the bus shelters then the cost that much. On the dwell time. that is something we can finalize between Creed, ourselves and our outdoor specialists Kinetic. discussed it with Mark yesterday and happy to chat about it with you when you wish. Thanks, Kevin From: Sarah 0Ca laghan Sent: 12 April 2017 11:22 To: Keyin Gordon - Twonne Costello ?wonne.costello@welfare.ie> Cc: o?eraldine Kirwan Subject: RE: Anti Fraud Campaign Updated Plan "hanks Keyin. Might that to you re the ~13 aheets/dwell time re tame- thought we might .go with brand on this but want 1dyire from both you and Creed re same? Maybe we could hrieily discuss? F1 Itinilly ir1h 3mm: 1 ozol; al.- in] tent: 12 April 201? [1:06 i'o: ?1rah 0Callaghan: Yvonne Costello Cc: Geraldine Kirwan Subject: RE: Anti Fraud i?arnpalgn Updated Man it ?1 1r we looldne, runnInU, the :lillorent r1 the l3 .ht-ets llili hut; helters. Non lull in wt 1) hat ll'i?JL?tl I ?nll l' mp it it nil-1h- 1 "I'i'i -t .1: illil? ill ain Hill '13 r3 To: Kevin Gordon (k {onion :lohil - Yvonne Costello Cc: Geraldine Kirwan Subject: RE: Anti Fraud Campaign Updated Plan Morning Kevin, I?m working through the media planning with Creed now and the only outdoor format that is likely to be different to the others ie using the mix of posters is bus shelters). i think yesterday you were consideration the different options across all OOH formats when we spoke so please note this when looking at any costings. Given this, plan, l'm inclined to think that that given this is just digital printing this should not cause much/ifany iilditional costing given it is just across single formal and given the overall level of investment by us here? Can you come back on this for me when you?ve had a chance to review? Bests Tarah From: Kevin Gordon Sent: 11 April 2017 16:53 To: Yvonne Costello; Sarah OCallaghan Cc: Geraldine Kirwan Subject: RE: Anti Fraud Campaign Updated Plan No problem Yvonne. It is on the outdoor, Creed have about 5 different designs planned. l?d recommend sticking to one, as your printing costs are just going to rise and too much money would be invested into production. However i am happy to discuss and look into it. I?ll make those other changes as requested and send over a revised plan. Thanks. Kevin From: Yvonne Costello .toIloitiellareJ-?l Cent: 11 April 2017 [6:48 To: Sarah OCallaghan irathJt? illili?i?ll 0-.velfir-u J) Cc: Geraldine Kirwan Cc: Sarah OCallag anrciiweifare.re>; Geraldine Kirwan Subject: RE: Anti rated Plan Hi Kevin No that?s fine I ?at it over the line anyway at this stage as we?re still tweaking the creative so we probably won't have it across to you in time. However it?s good to have the costings for future events. Qarah has had another look at the-latest media-plan and-would like two small changes (if possible). can we reduce the Irish Times ads to and secondly can we free up the money allocated to the survey. Can the savings from both of these changes be allocated to Radio and Digital Spend evenly? l'm out of the office tomorrow but if you need anything email Ger above and she will chase It up for you. Chatthen Yvonne From: Kevin Gordon Eent: 11 April 2017 16:25 To: Yvonne Costello Cc: Veronica Scanlan Subject: RE: Anti Fraud Campaign Updated Plan Hi Yvonne, You would lost book it for a few hours, you would need a separate booking for different days. However i can look at a deal if you wanted to use them again. ?ranks. vanr From: Yvonne Costello at I lent: it April AUU . .- Cc:?Jeronirascanlin . i'l - . ?Zuhiect: l-W? \nti and imp 11.in Lip-fared Plan :i ?vln Ne would be interested in the 3dl)il Rent: 1.2 April 201? 11:31 To: Sarah OCallaghan Subject: Re: FW: WELFARE CHEATS RADIO QUIZ V4 I don't believe so. Because the is intimating there's a nuance to the word or phrase. But - cash In hand - has no other meaning. On 12/04/2017 11:23, Sarah OCallaghan wrote: :oopa fim- last thought, do we need to use inverted commas on "cash in hand" From: Tim Britnell [mailto:tim cinthecreedJe] Sent: 12 April 2017 11:17 To: Sarah OCallaghan Subject: Re: FW: WELFARE CHEATS RADIO QUIZ V4 Hi Sarah, Lets go for Nicks suggestion. We also debated this ourselves. And we felt that: EMPLOYING SOMEONE CASH IN HAND worked better than IS IT FAIR TO EMPLOY SOMEONE CASH IN but that EMPLOYING SOMEONE CASH IN HAND wasn't as good as '15 IT RIGHT TO EMPLOY SOMEONE CASH IN Anyway, here's the new one. Thanks Tim On 12/04/2017 11:04, Sarah OCallaqhan wrote: ii Tim. ?31? ?1 iv here or II tettled on ?right? .. n'mu rue Hook it Jinks point '4 dun-31mg ilao :leise? 111v I'ii?mlm gorah Fro. Sarah OColloghon Sent: 12 April 2017 11:03 To: Nick Miller; Kathleen Stack; Fleming; Helen Fauqhnan Cc: Yvonne Costello Subject: RE: WELFARE CHEATS RADIO QUIZ V4 Hi Folks, Bit of a draw here votes wise "right" might be a eafer option as opposed to fair given there is some hesitation re ?fnir". I'll ask the guys to go with 'right" and take on board Nicks point below re iiests Lurah From: Nick Miller Sent: 12 April 2017 10:39 To: Sarah OCallaghan; Kathleen Etack; Fleming; Helen Faughnan Cc: Yvonne Costello Subject: RE: WELFARE CHEATS RADIO QUIZ V4 1 think right works better but can live with fair. iegarding the grammar would it not be a little clearer to 'is it right to employ someone cash in hand?? From: Sarah OCallaqhan iont: 12-April-20-17L0?3z30 To: Kathleen Stack; Fleming; Helen quglinan; Hick Miller Cc: Yvonne Costello Eubiect: FW: WELFARE RADIO QUIZ I have the "cash in hand yersuon here for your review. By way of baclceround. I had orieinally proposed asking if it was right/leeal. Option 2 is "is it right". Tim and I discussed it and its true that the issue of fairness/cheating is at the heart of this campaign and that the 'fair' option iS his recommendation. \tlyice here I believe everyone understands that 'cash in hand', means not paying taxes, and hence illegal. I think the interesting part of this question is the morality of paying someone cash in hand. i.e IS it fair to pay cash in hand or is it right to pay someone cash in hand. This is where the interest lies. So I'd go With either "fair" or "right'. I personally prefer ?fair' as It's softer and hence makes the reader think harder and longer about It. But happy with "right" too. Looking at it now, tend to agree with fair. In any event. please take a look at the two options here lor your consideration and we expect to have full campaign ii twork by lunchtime (Phewl) Fiesta. 6 .ir'ih From: l'im Britnell [mailtmtim ddhecreedae] Tent: 12 April 2017 09: 16 To: Sarah OCaliaghan Subject: Re: WELFARE CHEATS RADIO QUIZ V4 :-li Sarah. Please rind attached are the 2 versions of cash in hand. Let me know the approved version and i'll tat it artworkeci to the upecifactions. Also, i'll also send you over all other ?i?liit and COM intwoik l'iir ign orf by lunchtime. the =st. rim .. Lin 11/04/2017 18:18, Sarah OCallaghan wrote: Gotcha l'im- point well made. Can we get both of those fair/right) mocked up and i will put to my L: From: Tim Britnell [mailtoztim @thecreedae] Sent: 11 April 2017 18:15 To: Sarah OCailaghan Subject: Re: WELFARE CHEATS RADIO QUIZ V4 Hi, i believe everyone understands that 'cash in hand?, means not paying taxes, and hence Illegal. think the interesting part of this question is the morality of paying someone cash in hand. I.e is it fair to pay cash in hand or is it right to pay someone cash in hand. This is where the interest lies. So I'd go with either "fair" or "right". I personally prefer 'fair' as it's softer and hence makes the reader think harder and longer about it. But happy with ?right" too. All the best, Tim On 11/04/2017 18:00, Sarah OCaliaghan wrote: Hi Tim. Not as much fair as legal methinks? So maybe "Is employing someone cash in hand legal?" "Or is employing someone cash in hand right?" mix thoughts Kathleen. T1 and Heiens? 'irll'. From: Tim Britnell [mailto:timut'thecreedJe] Sent: 11 April 2017 17:56 To: Sarah OCallaghan Subject: Re: WELFARE CHEATS RADIO QUIZ V4 Hi Sarah, 0k. No probs. So just to clarify - the headline should read: Is employing someone cash in hand fair? Thanks Tim On 11/04/2017 17:46, Sarah OCallaghan wrote: Hi Tim, Just glanced, it was more "employing' someone cash in hand than paying them- ie. Making a deliberate decnsion to defraud the social welfare and avoiding PRSI through that cash payment which allows the recipient to also claim social Can we adjust to reference employ? Ta kindly Sarah From: Tim Britnell [mailtoztim mthecreed.se Sent: 11 April 2017 17:42 To: Sarah OCallaqhan Subject: Re: WELFARE CHEATS RADIO QUIZ Hi Sarah, Just a quick one. which "cash i??hand" version is 1pproved? i l' . . l' ?magi-.- is?! On 11/04/2017 16:51, Sarah OCallaghan wrote: I li l?im and Mark. See attached some issues re the l?raud phone number is now in in} radio edit abate and is .1 Dublin number- not a lo-call just - 01?073 45 45 Radio quiz Need to Firm Up on Issue of "the Department"! Social Do we need to say the ?Ready to Play the Dept of Social Protections Social Welfare Rights and Wrongs" as this allows us thereafter to refer to "The Department" in our questions as opposed to "the welfare"? wordy 1 know hilt concern to the use well?are" without the context 0 1" our Dept If we use Social Wellare rights and wrongs that still leaves us with the issue ol' telling "the well'are? hich our senior management t'am were not overly comfortable with in general? See attached [or details. 'l'houghts please"? We need to get this aligned across all media. Campaign Billboard- Original concept- Welfare Cheats Cheat Us All We do need to make a few amends in addition to the control and fraud activity onc- thanks. Can he go with ll')ou think someone is cheating welfare" instead ot"?thc welfare" . Does that sound Dr can use do better'.? Cheating l. (heating the Dept? The Yes/No Ads- 4 formats- Illness, Nixers, Report a Cheat and Employ for lhe ad [or the inherit is ruled out. Desire to make l'rautl look clear-cut in the "space" of l'raud. Can we see the ad for the "cash in hand" yes: no when )ou have it'? I think that?s is -hut am open to correction Kathleen and llclen?.? licsls "itll?tlil This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. if you have received this email in error please notify the system manager.- Department of Somal Protection - Virus Scanned Tc'i an riomhphost seo agus aon chomhaid a ghabhann leis faoi ri'in agus nil s? le haghaidh einne ach an t? no an t?eintiteas ar seoladh chuige e. Na bhfuair ti] an riomhphost seo tri earraid cuir sin i bhfios do bhainisteoir an chorais. 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Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faOi run agus nil se la haghaidh einne ach an te no an t-eintiteas ar seoladh chuige Ma bhfuair to an riomhphost tri earraid cuir sin i bhfios do bhninisteoir an chorais. An Poinni?ioimirce Spisialai -Vireas-sconta IK l'his email and any files transmitted With it are confidential and intended solely for the use of the individual or entity to whom they die .iddressedTIf you have received this'email in error-"please nr-itii'y the system m1nnqer. . Department of Social Protection - "/ll?lizi Glenn-ed I 3.14%- am. I: Il-lj?lr j" - 1? 1" rum, ..I Ilka-.91.? gar wry-I. . I- x: . at?! .uun - - . n. - . . ?zuh Tina-553' . 1% w. r. 31:53?? - --T. . I?i" mamas? - 3L..- .5. .. . 1-. IH 3% 1anip-ryarr-n .- 71'"1" .- a. 1 - F'r'll hi?. . Ti. Sarah OCallaqhan From: Mark Cassm r: Sent: 12 April 2017 1:71:34 To: Sarah OCallaghan Cc: Tim Britnell Subject: Outdoor \?arah I spoke to lioin in Kinetic and sent him some artwork (for eolour proo?ng). i asked him ii?tte can get the proof tomorrow (the ?nal paper for 48 Sheets and Bus Shelters). l"he actual print run will he printed in Print and Displayr in Cookstoun (I asked him to advise us on when he estimates the job will he printed. so we can do a linal prool'on press). Best regards Mark Mark Casein Founder/Strategic Partner Sarah OCaIlaghan From: Kevm Gordon Kl: gordonttitmecgobalcom Sent: 12 April 2017 18.10 To: Sarah OCallaghan; Seamus O'Farrell; Yvonne Cuutei'o Cc: Ana Yanez; James Geoghegan Subject: Updated Antl Fraud Plan Attachments: DSP Anti Fraud Media Plan 2017 12.04 17 XISX Hi Sarah, Please find the updated plan attached. I have increased our digital spend and added some additional spots on the regional radio stations. Let me know if it is approved. Thanks, Kevin l?rit ilegcd/Ctmlidential lnl'ormation may he contained in this message. ll?5ou are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message- lo anyone. [n such case. you should destroy this message and kindly notil?) the sender by reply email. Please adt ise il?}ou or your emplo)cr does not consent to email lor messages ol'this hillti. Opinions. conclusions and other inlormation in this message that do not relate to the of?cial business ol?tiroup Worldwide LLC and; or ulher members ol" the tiroupM group ol?companies shall he understood as neither giten nor endorsed by it. tiroupM is the global media int estment management arm of WPP. l'or more inlormation on our husiness ethical standards and Corporate Responsibility l'olicies pl ?ase reler to PP's nelwsite at http: \\.\\1m.eo1n l?l? \houi Wrmr?'?mnif . - 1" I I ?3331?mm'mm'l I'm-t? Irv-11"": 111"? ?min! ?wl ?r I . 3 unnunailm?f 1m In] - "inrmn?mt mu! WM ?u-muulml urlum' n;"lr't[11? "ant-u; ?r .: q-urir?l- 'u ?1 mm -g a ?lm.Jll?gull-Jun ma"mltun-n: at mm ?l a in ?1:1er r-r-Irj 1r: vT-y - r?hlu .. ?an. . . 1 nu: rm" Inn? a mum's! I "Ft? i?lf" 1? 1 In; . H9.- at? ?"th ..- . .. . I ?Ir; {xv-nun" unk v.1 I i 1H3: . 13:? fur" mu? Inf I ?want 1] .. many-mt "mmI'f r-?z-nj?p-J-r?v-w m?-I 11? 1?7 .. . y?rr? rr-qu-?q 1 I-nlunr-r?nr? A53 -. ?mm 1 0. 4-5. . 1-- 7?1 Sarah OCallaghan From: TJ Fleming Sent: 13 April 2017 09:27 To: Sarah OCallaghan Subject: RE: Creative Sarah l'm content with all elements in the bundle. TJ From: Sarah OCallaghan Sent: 12 April 2017 19:09 To: TJ Fleming Subject: Fwd: Creative TJ, See attached creative for review please. Sorry to send separately, my phone menu was not ?nding you. Best Sarah Sent from my Samsung Galaxy smartphone. Original message From: Sarah OCallaghan Date: 12/04/2017 18:38 To: Nick Miller Veronica Scanlan Subject: Fwd: Creative -li Nick and Veronica, See attached ?nal creative for approval. Best Sarah Sent from my Samsung Galaxy smartphone. Original message From: Sarah OCallaghan Date: 12/04/2017 18:23 To: TJ Fleming Kathleen Stack Helen Faughnan Cc: Seamus O'Farrell Grace Kennedy Yvonne Costello Claire Walsh - Sligo Subject: Fwd: Creative Hi All Please see attached fraud campaign ?nals for outdoor. Best Sarah Sent from my Samsung Galaxy smartphone. Original message From: Tim Britnell Date: 12f04/2017 16:54 To: Mark Cassin Cc: Sarah OCallaghan Subject: Re: Creative Hi Sarah, Apologies for the delay. We're just been tweaking at our end. Attached are the: 48 sheets 5 96 sheet 2 (see which one you prefer) Bus Shelters 4 side 2 (secondary copy is different - please choose) Metropole 1 Still to come (very soon) is the lightbox and digital box. All the best, TilTi On 12/04/2017 15:24, Mark Cassin wrote: Hi Sarah The team here are just making ?nal changes - we'll be sending them through to you in the next 30 min. Best regards Mark Mark Cassin Founder/Strategic Partner On Wed, Apr 12, 2017 at 3:18 PM, Sarah OCallaghan wrote: Hi Folks, I know it's a really busy day- just wondering if we had the ?nals for OOH production ready to share- guys here keen to review! Bests Sarah Sarah O'Callaghan I . -- Department 0! Social Protection Head of Communications Customer Service Department of Social Protection Store Street, Dublin 1, D01 WYO3. T: 01 7043530 Linkedln: This email and any ?les transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi run agus nil se? le haghaidh ?inne ach an t? no an t-eintiteas ar seoladh chuige Mai bhfuair u] an riomhphost seo tri earr?id cuir sin i bhfios do bhainisteoir an chorais. An Roinn Coimirce S?isialai Vireas-scanta US ALL IF YOU THINK SOMEONE IS OHEATING WELFARE OALL 01 673 45 45 OR VISIT WELFABEJEIOHEATS CALL 01 673 45 45 OH VISIT US ALL CALL 01 673 45 45 OH VISIT US ALL BALL 01 673 45 45 OR VISIT US ALL CALI. 01 673 45 45 OH VISIT US ALL US ALL IF YOU THINK SOMEONE IS OHEATING WELFARE CALL 01 673 45 45 OR VISIT CALL 673 45 45 DB VISIT WELFAREJEICHEATS US ALL CALL 01 673 45 45 OH VISIT WELFABEJEICHEATS US ALL CALL 01 673 45 45 OH VISIT WELFABEJEICHEATS US ALL CALL 573 45 45 OR VISIT WELFABEJEIDHEATS US ALL IF YOU THINK SOMEONE I8 OHEATIHG WELFARE OALL 01 673 45 45 OH VISIT WELFAREJEIOHEATS US ALL US ALL IF YOU THINK SOMEONE IS OHEATINO WELFARE OALL 01 673 45 45 OH VISIT WELFAREJEIOHEATS CALL 01 673 45 45 OR VISIT US ALL CALI. 01. 5.73 45 45. OH VISIT US ALL CALL 5.73 45 45 DH VISIT US ALL BALL .I11 523. 45 45 DH VISIT WELFAHEJEICHEATS US ALL 3 ALL IF YOU THINK SOMEONE IS CREATING WELFARE CALI. 01 673 45 45 OH VISIT WELFAREJEIOHEATS 3 ALL IF YOU THINK SOHEDHE IS CREATING WELFARE CALI. 673 45 45 on VISIT US ALL IF YOU THINK SOMEONE IS OHEATING WELFARE CALL OI 673 45 45 OR VISIT Yvonne Costello From: Sent To: Cc: Subject: Ii Sarah Mark Cassia 13 April 2017 09:34 Sarah OCallaghan Yvonne Costello; Tim BI?Itnell State of the Nation Just coming back to you on a State ol?the Nation: Outdoor Artwork has been sent to you and ?e are awaiting approval. Kinetic are arranging colour proofs of outdoor creative which are due in around lunchtime today. Press I his will follow shortly. We are awaiting Irish translation. Radio We are awaiting linal approval ol?radio script. We've also selected some \oice er artists [or the radio recording and we?ll send them to you today. 'l?witter in development Digital Ads In development Website Home page slider image and design for landing are in development. l'hotoslioot We are working on some concepts [or this. Basically. we see two options: ('reatc a prop with standout that Will tie-in closer xx ith the creative tor the campaign it} till: puhlic make the connection. t'an you conlirm that there uill be someone in head it' we deliver them tomorrow? Iii}; i_lt I?I?nnl t}l_ the other option is a pic ol' the Minister in li?ont ol' :l 43 sheet hillhoard. lhis could have great impact. but it would probably have to he done separately as - on't think kinetic is ill he aide to jet the creative on a billboard that last asked them to come hack to me on i. ?this is a press photo op the lirst option mieh he the sal'cst (as sou control the 'nviromcnt and ac not reliant on weather etc}. ltowerxcr we could arrange the pie in li?ont o1 lh' I .. outdoor as well and send it to them it'you his; that option. 9 Test regards Mark Casein Founder/Strategic Partner 31? Sarah OCallaEhan From: Kevin Gordon in: gordonI'Ef-mecgiobaltonw Sent: 13 April 2017 10 09 To: Yvonne Costello Cc: Sarah OCallaqhan Subject: RE: Updated Anti Fraud Plan Attachments: DSP Anti Fraud Media Plan 2017 12.04.17 Alsx Hi Yvonne, Apologies that was a typo, i had removed the cost and insertion but the quantity remained. Thanks, Kevin From: Yvonne Costello ie] Sent: 13 April 2017 09:32 To: Kevin Gordon Cc: Sarah OCallaghan Subiect: RE: Updated Anti Fraud Plan Hi Kevm Just a qunck question and apologies if you discussed this with Sarah yesterday, i wasn't in the office and she's off today. On the new Media Plan there are 2 ads for the Irish Times - shouad this not he reduced to tor did this change hack to 2 yesterday? rhanks ."vonne Costello I'mnmunications Unit intent of Social Protection 1 lnor l, Ara-1 ivlhic Dhiarmarla store Street Ilillilillin l. 14-: ?51 ?eim Com I ?2 :o?r?ii?'?nt of oieet?on From: Kevin Gordon Sent: 12 April 2017 18:10 To: Sarah OCallaghan; Seamus O'Farretl; Yvonne Costello Cc: Ana Yanez; James Geoghegan Subject: Updated Anti Fraud Plan I-li Sarah, Please find the updated plan attached. I have increased our digital spend and added some additional spots on the regional radio stations. Let me know if it is approved. Thanks, KEVIN '1 ri1ilcged L?ontidcntial lnlotmation 111111 be contained 111 this message. It 11111 are not the addressee indicated 111 this 111cssane tot responsible for del1111v ol the mcssaue to such poison) 11111 may not copy or 1lcli1 1.1 this messace to 111111111e In such case. 11111 should destiny this message and kindly notity the sender [11' 1cpl1' 1 mail. Please advise inuncdiatcly it 1-1111 111 111111 cmpio1- cr does not consent to email 1111' messages ol this kind. Opinions. conclusions and other intotmation in this 111ess111_e that do not telate 111 the ollicial husiness 111 Group \rl Worldwide LC and 111 other membets ol the Lit'oupM uroup 111 companies shall be understood as neithct uiven nor endoisedb1it.ti11111pt\11 is the 111e11i11n11es1111ent n111n111..cment 111m ol WPP. or more inlormation on our husiness ethical st11nd111 ds and Cor?potate Responsibilit1 policies please t'elei to \Vl?l"s 11ehsitc 111 1_t_t11: 111111.111111111111 ?11 .\l1ouU ktkti?zic?ktk hi: k'k'ls kvis?kils'l?ik de'k l< l: k'i? k-lz'kvk Ki: t: 1: link This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned 1.1 an riomhphost seo agus aon chomhaid a ghabhann leis faoi run nous oil se le haghaidh ?inne 1ch 1n te no an t- eintiteas ar seoladh chuige 11.11111 bhfuair tu an tiomhphost tri earraid cuir sin 1 bhfios do bhainisteoir an cherais. 1n Petnn Cetmirce Sdisialai Vireas-scanta l11l111'111111i1111 1111111 be contained in this mes-111cc. it 11111 are not the addressee indicated in this message tor lot'tlcli1c1'1 11l'1l1c messaec to such 111111'uoteop1 or 1 c i1c1? this me once to .111111uc. in 11111 should this message 1111 1i11d 1 11otil'1 the --.cnder in reply :mail. Please 11111 ise immediately ii'1ou or 111111? not con-c111 111 email 111 messages ol this Lin-1 . Upinious. conclusions and'otiier infonnaiion in iliis Wesson? that'do' not relate to-tlie ollieinl I111 .iness 111 Group \1 i I 1? and/or titer 111c1nl1ers1-l the tm1up\-l group11l'c11111panies 1h:d he understood .1s? neither '1i1en 1111' 'ndor -'cd [11 it. 1 111111111? is the clohal media i111 11111111 111111 111? i?l? I -11 more information on business ethical laud: uds 111d 111111111 11c Itcsponsihiliu 111:l1sitc 111 .U. . . . L. Ell LI-I ....L. . EEH- . . L. 1.. .3 2.5lull?.._ . I..- .L..nl.rl . LL. . .LI . I..- ..L. .. .. .. .2 ~32. a Ever: .r 54"in. 2.. . h? a. .5 use". 3. r25. 9.. 3 a: .5. Ilvl. . .lh .4: TIL-3. L1 a .2. . 3..-. . 1 52.. Sarah OCallaqhan From: '-'-athleen Stack Sent: 13 April 2017 10:40 l?o: ?Seamus O'Farrell Cc: Sarah OCallaqhan Subject: RE: Campaign, I'll look at the final versions now! Original From: Seamus O?Farrell 'jent: 13 April 2017 10:28 To: Kathleen Stack Cc: Sarah OCallaghan subject: Campaign, Hi Kathleen, apologies if this catches you on leave. Followingon from Sarah's email last night I spoke with Tl and he's happy with ad's as proposed. We now need to give the print guys the all clear as early as possible to-day so ifwe can get the 'final' word form you that would be great? and Catherine are working on the Press Release and Will have to Veronica later this morning. {ou might let me know when you get a moment. :-.ind regards Evamus 33? Sarah OCallaqhan From: Yvonne Costello Sent: 13 April 2017 11:56 To: Tim Britnell; Mark Cassin Cc: Sarah OCallaghan Subject: RE: State of the Nation -':reat than Tim We?ll get on it? should have clearance on everything back to you iust after lunch. Chatsoon rvonne From: Tim Britnell [miltoztim mthecreedie] Sent: 13 April 2017 11:52 To: Mark Cassin Cc: Sarah OCallaghan; Yvonne Costello Subject: Re: State of the Nation Hi all, Attached for your sign off. . 4 press ads - Irish Times (Brand), Irish Examiner Mixers}, Independent (Cash in hand), Sunday World (Cheat) - 3 PR props - with and Without logo and split over 2 boards . V0 artist options - the male V0 Will do both the presenter and Martin triales voices - mnoennis or Female voices - Monnellv or i itemetop The websnte deSigns Will follow shortly. 3tlso, are have jUSt received the proofs - which look brilliant and we'll drop them down in a mo. Thanks Tim 09:33, Mark Casein wrote: I Earali hi I - ?uminr] back to {on on 1 State the i-lntion: ?:-utdc0r Mark Artwork has been sent to you and we are awaiting approval. Kinetic are arranging colour proofs of outdoor creative which are due in around lunchtime today. Press This will follow shortly. We are awaiting Irish translation. Radio We are awaiting final approval of radio script. We?ve also selected some vorce over artists for the radio recording and we'll send them to you today. Twitter in development Digital Ads In development Website Home page slider image and design for landing are in development. Photoshoot We are working on some concepts for this. Basically, we see two options: Prop Create a prop with standout that will tie-in closely With the creative for the campaign - so the public will make the connection. Can you confirm that there will be someone In head of?ce if we deliver them tomorrow? Pic in front of billboard The other option is a pic of the Minister in front of a 48 sheet billboard. This could have great impact, but it would probably have to be done separately as I don't think Kinetic will be able to get the creative on a billboard that fast (I've asked them to come back to me on it). Also if this is a press photo op - the first option migh be the safest (as you control the enviroment and are not reliant on weather etc). Howerver we could arrange the pic in front of the outdoor as well and send it to them afterwards if you like that option. I Best regards Mark Cassin Founder/Strategic Partner Sarah OCallaghan From: Tim Bntnell t1m?tl1ecreed.1e> sant- April 2017 12:53 To: Yvonne Costello Cc: Mark Cassin? Sarah OCallaghan Subject: Re: State of the Nation Cool. Mark is on l'llS way now with the proofs. On 13/04/2017 12:49, Yvonne Costello wrote: Thanks Tim will be back asap From: Tim Britnell [mailto:tim E?thecreedJe] Sent: 13 April 2017 12:31 To: Mark Cassin Cc: Sarah OCallaghan; Yvonne Costello Subject: Re: State of the Nation Hi Guys, As promised the homepage banner and landing page designs (2 versions) attached. The fraud landing page has only been tweaked as we are aware of the limitations of sharepoint. But I think they look much much better and part of the campaign. Once approved :f you could get some speCIfications from your web team or put me in touch with them and we can get assets over to them asap. \ll the best, l?im On 13/04/2017 11:57., l'im Biltnoll mole: \lhchorl for your Ign orf. - lln'ess ails lilih l'imes 'Br?in-?ll, it Examiner ?pendent {Cash In it will, "Sunday .?lorlrl .lThn it) . 3 PR props - With and without logo and split over 2 boards . VO artist options - the male V0 will do both the presenter and Martin Males voices - magennis or remale VOices - Monneliy or Stapieton The webSIte designs Will follow shortly. Also, we have just received the proofs - which look brilliant - and we'll drop them down in a mo. Thanks Tim On 13/04/2017 09:33, Mark Cassin wrote: Hi Sarah Just coming back to you on a State of the Nation: Outdoor Artwork has been sent to you and we are awaiting approval. Kinetic are arranging colour proofs of outdoor creative which are due in around lunchtime today. Press This Will follow shortly. We are awaiting Irish translation. Radio .?Ie ?ire awaiting final approval of radio script. We've also selected ~.ome voice over artists for the radio recordinq and we'll send them to you today. twitter development Digital Ads in development Website Home page slider image and design for landing are in development. Photoshoot We are working on some concepts for this. Basically, we see two options: Pfo?. Create a prop with standout that Will tie-in closely with the creative for the campaign - so the public Will make the connection. Can you confirm that there will be someone in head dffice if we deliver them tomorrow? Pic in front of billboard The other option is a pic of the Minister in front of a 48 sheet billboard. This could have great impact, but it would probably have to be done separately as i don?t think Kinetic Will be able to get the creative on a billboard that fast (I?ve asked them to come back to me on it). Also if this is a press photo op - the first option migh be the safest (as you control the enviroment and are not reliant on weather etc). Howerver we could arrange the pic in front of the outdoor as well and send it to them afterwards if you like that option. 1 Best regards 'i i I Mark i .. 1 Mark Lassm i i Founder/Strategic Partner . t- . . - :1 F-K kiwi: is #2 hi: intuit it k?kfk l1 in Fault-l: I: L: k-k kl: l. mu: i=1: H: Harm: #rk?k?t'k i< k'ic?k i: This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Trix an riomhphost seo agus aon chomhaid a ghabhann leis faoi rim agus nil se? le haghaidh ?inne ach an t? no an t-eintiteas ar seoladh chuige Ma bhfuair tL?i an seo tri earraid cuir i bhfios do bhainisteoir an chorais. An Roinn Coimirce Soisialai - Vireas-scanta is $21: - I I?ll . I: I *11. -. .. . . I. .I- {Home 1423?.? rim?i? anagram-u Vt {all . -- . ,Report Suspected Social Welfare Fraud -r:u can report :uspected some] wetlare lroud anonymously by commoner; this term. I'Iease note that the Departmental Secret Protection is reeu-red to report all child protection concerns to the Health Uncu'ltre. I you are reporting sorrobody tor: Morning and clotm'rtr], please tell tie it they run or lint-employed. II employed. please tell Ls employer 3 tome and address. When they started the type or and the dayelhours worked. at '?llh a partner and Ono Parent F'tn-tty Payment p'caso Amos and does. and employment delurls ll rnlev 1nt. abroad, please tell us where the meson is living now me their osl address in return. rl known. urrm'dyer not PRSI. please tell us the heme and address ul the employer you are tr any other role. vent inlormnuon. "rIt moons. please tell us what you think has not open reported bene?t [or a canon who is deceased. please tell no the name and address 're name and address oi the person who is collection the payment. bene?t tor a person who is in prison. please tell us tho rorno. tee one neuron ot the person in pmt?in when they entered pnson. rl known. Wuhan also - I as the name and adore? ot the person who to the Dormant. impeded identity fraud. n. somebody using heather primn'o identity or tell us :tddreno. their partner a name when -hey darted the children a .?rtlend. when they lett Ireland rind how mien they plum or directed date at reporting. .horr type -il plume?. Mines 0! the employees concerned mom rq'i. oaetnqe, investments. any other income). of the deceased person and their date at death. it known. P'nnse also tell us .1 tulso idont:ly. Plonsn dim all details available. or all names. address etc. - reasons of con?dentiality, we will not be able to tell you the result ol our enquiries. fodutred fielde tire indicated with en type at iroud being committed? Please Select type of fr: ud. . Details or the person you are reporting: J-J 1 a tile? 5 - sir. Whirl. to the First net-no ol the person you are reporting? ?r'llhat lo the Surname oi the person you are reporting? . What to the birth surname ol the person you are reporting? ?the! II the person?e date at birth? {ddh'nrnimy} on What to the penon'e approximate ago if date or birth not plea?: germ ?momma .ge known? address of the person you are reporting Line 1: .. . ol' the ponon you are reporting Line 2: . 1.3 . Address ol the pereon you are reporting Line 3: 1- .1- . 1' County at the person you are reporting: Wm Cm.? I what to their car reqistrotlon (it knownt'i? . -. I or Gender: . a; It! mm or 1n" Have you reported this person pmrouoly? When old you report It? natall of Social Welfare Freud? when lit} characters] Pin-too as rnunrt detail .15 ll-e ptrr'lon'tt .tpprommato one . Erurlxl Urinals? lull.1' t- no tr 'er?rt. :ttrl r! amt .. H.'I1runl- Ha 1-.- - -- 1 - _u . 3 1.1 a x: 1* fs {Kw?n?rtifiwi? Unusna 25m r? a. . . MESH Judimean. 1.6? 13 April 2017 15:51 Claire Walsh - Sligo Sarah OCallaghan; Yvonne Costello Re: FW: State of the Nation Do you mean the main text area at the top? If so I don't see this as a problem at all. Le met know the specs and I'll provide assets. Thanks Tim On 13/04/2017 14:02, Claire Walsh - Sligo wrote: Tim thanks for the homepage banner and landing page clesigns- our preference is the attached for the landing page (fyi. ,mall type in the ?Let us know" however we are in the process of tweaking the page to make it more you think this version will work mindful of the new text? I am getting dimensions for you and Will revert Claire From: Sarah OCJIIaghan Bent: 13.11pm 2017 12:42. To: Sally O?Donoqhue; Claire Walsh - _-iliqo Subject: Fwd: State of the Nation :2 attached for Sarah sent from my Samsung Galaxy smartphone. Original message From: Tim Britnell Date: 13/04/2017 To: Mark Cassm Cc: Sarah OCallaghan , Yvonne Costello a. wonnecostello ri)welfare.ue> Subject: Re: State of the Nation Hi Guys, As promised the homepage banner and landing page deSIgns (2 versions) attached. The fraud landing page has only been tweaked as we are aware of the limitations of sharepoint. But I think they look much much better and part of the campaign. once approved if yOu could getsome specifications from your web team or put me in touch with them and we can get assets over to them asap. All the best, Tim On 13/04/2017 11:52, Tim Britnell wrote: Hi .\ttached for your sign off. - i press ads - lrish Times (Brand), lrish Examiner (Mixers). independent tCasil?T? "undav World (Cheat) -. 1 i props - with ind without logo 111:] split )Ver 2 boards . i0 irhst options the male V0 will do both the presenter mri Martin l?iles voices - 1- 3'3 1113?! at" 3. 0r 11"?3?33? Female voices - Monnellv or I Sizapleton The website designs will follow shortly. Also, we have 1ust received the proofs - which look brilliant and we'll drop them down in a mo. Thanks Tim On 13/04/2017 09:33, Mark Cassin wrote: Hi Sarah Just coming back to you on a State of the Nation: Outdoor 3irtwork has been sent to you and we are awaiting approval. Kinetic are arranging colour proofs 3f outdoor creative which are due In around lunchtime today. Press This Will Follow shortly. Ve are awaiting Irish translation. ?(adio 1e ire awaiting final approval radio ript. le re also ele ted some voice over artists for the 1dio recording "and ye ll end them Lo you today. Twitter Fl :1 avelopm ?l?lt Digital ads in -i-zv-elopment .. Nebsite Home page slider Image and design for landing are in development. Photoshoot We are working on some concepts for this. Basically, we see two options: Best regards Mark PLQIL Create a prop with standout that will tie-in closely with the creative for the campaign - so the public will make the connection. Can you confirm that there will be someone in head office if we deliver them tomorrow? Pic in front of billboard The other option is a of the Minister in front of a 48 sheet billboard. This could have great impact, but it would probably have to be done separately as I don't think Kinetic will be able to get the creative on a billboard that fast (I've asked them to come back to me on It). Also if this is a press photo op - the first option be the safest (as you control the enviroment and are not reliant on weather etc). Howerver we could arrange the pic in front of the outdoor as well and send it to them afterwards if you like that option. Mark Casein Founder/Strategic Partner {h acreed? 3/ ?or. ILI Kira" i?his email and my Illes transmitted with it ?in? confidential 1nd Iiitemled solely for the use of [he ruiividual or entity to whom lhey m2 idilresseti. if hw-z received this email in error please notify me af? tern mmnqer. Department of Social Protection - "-Jirus Scanned F51 an riomhphost seo agus aon chomhaid a ghabhann leis faoi ri'Jn agus nil s? Ie haghaidh ?inne ach an t? n6 an t?eintiteas ar seoladh chLiige bhfuair tu an riomhphost seo tri earr?id cuir am i bhfios do bhainisteoir an ch?rais. An Roinn Coimirce S?isialai - Vireas-scanta I: Report Suspected Social Welfare Fraud i on report suspected sacral wetiare ireud anonymously by oonrplelrnq ihrs lorm. Prensa new the the Department oi Social Protection is required to report art child pm??dlon concerns to the Health Eenrrce Elerulwtt II roe are reportmq somebody ior?. - .rmilInq ll?tl cirrunrrirr. please tell us ii they are erriployed or unemployed. ii employed. us their arr-promo 12m :rld entrant. "we" live: "er-rt the type oi worir and the deysihours worked. il trnown. ring with penner and ciarrninq One Parent Forriiy Payment. please tell us their address. their partner name. when :hey started oo?heoitinq. the milrtrens nirnes one trues. uno inert employment outerls ii relevant. 'irlth etiroad, piease tell us ?here the person is Irvine now and their last worms in when they Iei?i trained and hm riilen they return or expected date cl more. if hermit. rmployer not coyrnn PRSI. please ieil us the name and address ol the employer you ere their type at burn-rose. rames oi :he employees concerned ind any other relevant utiorrnotron. not declaring means. please tell us what you tit-.nlr has not mean reported ieernmos. savinqs. investments. rreintenance. :nmpensatton. any other income} teimtnq oeneirt lot :1 person who Is deceased. please tell us the heme and address oi the deceased person and their 'iete ct rl Imot-in. F'oase also tell us :t-u name and address ol the person who is collecting the payment. Irrimrnq peneiit [or a person who rs in prison. please tell us the name. age and aooress oi Ihe person in prison. when they entered pneon. it known Please also 'till us the name and address ol the person who Is correcting the payment. ~tor-erected ioemily intud. i o. somebody using another person?s identity or .1 identty. ense give all details available q. all names. address etc. a For reasons or con?dentiality. we will not to solo to tell you the result ct our enquiries. Reported ?elds ere indicated With an . r" Z. s32 ?If. Type of fraud being committed? Please Select type oi fraud. 'Il Details oi the person you are reporting: What is the First nente o! the person you are reporting? - '?hal Is the Surname oi the person you_ ere reporting? What is the birth surname of the person you are reporting? What is the person?s date of birth? Mint is the person?s approximate age it date at birth not .-. use ?momma known? Address at the person you are reportinu Line 1: Address oi the person you are reporting Line 2: Address of the person you are reporting Line J: County at the person you are reporting: Brier: County. . What Is their car registration tit known}? Gender: so lit-lent Gender Iletre you reported this person previously? vim .1 Nhen did you report it? I: ?Jelatl oi Social Weilere Freud? I - 550 choroolerst - - ?1 House pray-:15 rs Jetorl as posse-lo. . .. 'l or per-Io-I'It Ipprmir' 1ndt?ntrr lioniasl Doro-is: t'l 11M. ?50 trimester-II retail-s mill .. . world the .15 it) {It} mil: to - you intention :i please do so a . - 3 Sarah OCaIlaghan ?6 From: Mark Cassin Sent: 17 April 2017 12:52 To: Sarah OCallaghan; Nick Miller Cc: Tim Britnell Subject: "Would you report a welfare cheat?" Attachments: SW_4BSheet would you report a welfare cheatpdf: would you report a welfare cheatpdf Hi Sarah and Nick Please ?nd attached pdf?s of the creative for "Would you report a welfare cheat?" for the following formats: 48 Sheet . Bus Shelter If you need anything else please don't hesitate to call me on 087 2495195. Best regards Mark Mark Cassin Founder/Strategic Partner BALL B1 673 45 45 OR VISIT WELFAHEJEICHEATS US ALL CALL 01 573445 45 DH VISIT US ALL Sarah OCallaghan From: Mark Cassin Sent: 18 April 2017 08:32 To: Sarah OCallaghan Subject: Re: "Would you report a welfare cheat?" Hi Sarah Sure thing that's no problem. Mark On Tue, Apr 18, 2017 at 8:24 AM, Sarah OCallaghan wrote: Mark, Can we also get the brand message in single a4, jpeg and in a high res format? Many thanks Sarah Sent from my Samsung Galaxy smartphone. Original message From: Sarah OCallaghan Date: 18/04/2017 08:16 To: Mark Cassin Nick Miller welfare.ie> Cc: Tim Britnell Veronica Scanlan Seamus O'Farrell Subject: Re: "Would you report a welfare cheat?" Thanks so much Mark, any chance we can get jpegs of the 4 bus shelter on one a4 page? This is to send to journalists with/in our press release and also separate ?les for any who request a high res version? I'd be most grateful if you could copy Veronica above, Best Sarah Sent from my Samsung Galaxy smartphone. Original message From: Mark Cassin Date: 17/04/2017 12:51 To: Sarah OCallaghan Nick Miller Cc: Tim Britnell Subject: "Would you report a welfare cheat?" Hi Sarah and Nick Please ?nd attached pdf?s of the creative for "Would you report a welfare cheat?" for the following formats: . 48 Sheet . Bus Shelter If you need anything else please don't hesitate to call me on Best regards Mark Mark Cassin Founder/Strategic Partner This email and any ?les transmitted with it are con?dential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi run agus nil s? Ie haghaidh ?inne ach an t? n6 an t-eintiteas ar seoladh chuige Ma bhfuair till an riomhphost seo tri earraid cuir sin i bh?os do bhainisteoir an chorais. An Roinn Coimlrce S?isialai - Vireas-scanta Best regards Mark Mark Cassin Founder/Strategic Partner Sarah OCaIlaEhan From: Mark Cassin Sent: 18 April 2017 15:17 To: Sarah OCaIlaghan Cc: Yvonne Costello Subject: Fwd: So far Attachments: 46787 Department of Social Protection 48 sheets 5 designsLowRes.pdf; 46821 Department of Social 96 sheetsLowRespdf: 46822 Department of Social T- SidesLowRes.pdf; 284744 Welfare Metropolepdf; Hi Sarah I hope all went really well with the photo shoot this morning. We've been in touch with Kinetic and all the outdoor formats are ready for print. I've attached the ?nal proofs which they've sent for approval. It would be great if you could cast your over them. As soon as you approve them, they'll go straight to the printers (artwork for bus shelters will follow a little later). Best regards Mark Mark Cassin Founder/Strategic Partner US ALL IF YOU THINK SOMEONE IS WELFARE CALL 01 673 45 45 OH VISIT WELFAHEJEIGHEATS CALL B1 673 45 45 OR VISIT WELFAREJEIBHEATS US ALL DALI. 01 573 45 45 OH VISIT WELFABEJEIOHEATS US ALL BALL D1 673 45 45 OR VISIT WELFAHEJEICHEATS US ALL CALI. 01 573 45 45 OH VISIT WELFAREJEIOHEATS US ALL 8 ALL IF YOU IS CALI. 01 673 45 45 {Ill VISIT Sarah OCallaqhan 3; From: Mark Cassm ~'.InarktaDcassinrnarketmgxom> Sent: 1.8 April 2017 16:04 To: Sarah OCallaghan Subject: 1?9: Location for raclio recording tomorrow Attachments: WELFATE CH EATS Radio Recrdingdocx li Sarah I In: details of the rccording s?tudio arc: I've also attached the schedule giving all the details for the radio recording tomorrow. Looking l?orward tn sccing wt: \lark l?S Publicity pic looks fantastic! Ha l?uc. .\pr IS. Jill 7 at 3:58 PM. Sarah '.tl aghan H'arahl)! ?.i l..tuhanru \trotc: lli \larlt tot! mt: tlic datc and timc for tomorrow?; radio rccortling, can't accm lo lind it. Itrt; he ioininc mc also. can tl rcmiad mc! lit ?w irah 1' IT. This email and any tiles trjimmttod with it are conrirlentml and intended 3o ielv the use of the individual or entity to whom they are addressed. if you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi rim agus nil s? le haghaldh ?inne ach an te no an t-eintiteas ar seoladh chuige Ma bhfuair t1} an riomhphost seo tri earraid cuir sin i bhfios do bhainisteoir an chorais. An Roinn Coimirce Soisialai Vireas-scanta kl?K Best regards Mark Mark Cassin FounderIStrategic Partner CREED Lliunt: Dupt ?inuial l?mtuumn lulr H?rnp erfnru Fraud Radio Ads Recording Schedule Details Recording 2 30 anund radio adverts - WELFARE CHEATS QUIZ ~0rl.1 I WELFARE CHEATS QUIZ - Martin Artists illdre [?rlonnully [9 am L0 :un] Liam Quigley a1 11 am] ?ute and Time LS .1111 ll Am Wed ll)? April 2017 liontact Nu Mark (jas?sin Jrced] Fim Brilnell Irced] Imus D.1lyl inunce Sound] Airing on the following stations Julio l. Full 13/ FM 1R3 CREED Dale: Dept 0t l?l'nteLtiull lulu: V3 'Welfare Cheats Cheat US All? Media Schedule Medial Size/ Qty Brand 7 Nixrs I Cheat Ilness i Cash Dedlne i I Format in For I . A Hand Cl?etive I - . I Irish I'imes 25x4 1 1 Fri 21--l ?eachtuin . 35% I 1 I . Apr h'ia?h limmr 35x4 1 Independent 25x4 1 I World 25x4 1 l. I I: Sheet :8 sheet H3 20 In -3 l?urkgte St 06 sheet ?Hi sheet 1 1 48 48 1 Fri Lasheet 1 Apr 48 Limck sheet 1 I i Liehthux 48 Duh 1-8 sheet I Digital Seen - Dig), Screen 1 5 Melrupnles - Duh Metpules U) ll) - Duhlin T-sities 40 Bus shelters - \mt Hus shels 71) L10 15 Ill) 1 Radio 1 30 sec .1th3 50/50 l'miw H) sec ill/50 Fri 31 ?wuatalk ?0 Sift: IH apts 50/51] [[39 N) we ?pts 30/50 1 1' 1m: funnel? i'mmuted :3!ch ueelt: lmps? 'uul Irmtu?l '3 I if I'eIHm/ ulm 35, Sarah OCallaghan emm. . . Kathleen Stack . Sent: 18 April 2017 . To: Sarah OCdllaghan - Subject: RE: Location for recorclinq tomorrow Lirah That?s fine i?ll be there! Have to be bark in Goldsmith at 11am but should be done in an hour and a lmlf?? From: Sarah OCallaghan Sent: 18 April 2017 16:35 To: Kathleen Stack Subject: Fwd: Location for radio recording tomorrow lthhIL-en Home the Lleln} . busy afternoon on l'isillurii Recording is .11 ?lm nmmine nu mount that suits snu.? \Isn minister on tmlu} int and also on this owning. Host lrum in}- imsnnutm ilrieiml message mm: i mill} it ifs? til it): 7 Hum in: Hilrzih it Ir:1l1.t ll'Lillughzuigrgg1l@3ch ?iIIhich: Re: i umtinn r'iiliu tumurl'nw ili s' -lt:i iils r-I 'lic recording [tuliu l'xc also attached the schedule giving all the details for the radio recording tomorrow. Looking forward to seeing. you then. lurk PS l?uhlicili pic looks Ilmlaslic! luc. Apr 13. .lel 7 :113258 Sarah ()L?ullughun \iclliirejc wrote: Hi \lm?k loioxi )ou sent me the dale and time for tomorrow's radio recording. can't seem lo lind il. Kathleen ma} he ioinino me also. can remind me! :1 Sarah irnm on mounting l. llama i: ink-ink k'kx-K induct kark-lz-icr it kLlc'ic M: k?krk k'i?'K'krk kid: 1H: Kink-i=ic?l: This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned hi on riomhphost seo agus aon chomhaid a ghabhann leis taoi run agus mi se le haghaidh ernne Ith :in to no an t-eintiteas ar :eoladh chuige e. Ma bhfuair to an riomhphost seo tri earraid cuir .in thinS do an Chorals. An Romn Coimirce Soisialai Vireas-scanta rit lark Mk Founder/Strategic Partner Sarah OCallaqhan From: (athleen Stack Sent: l9 Anni 2017 13.56 To: Niamh O?Donoghue Cc: Anne Vaughan; Helen Sarah OCallaqhan; Sarah Niland Subject: FW: racllo 2 Attachments: DOSP - WELFARE CHEATS SINGLE PERSON mps, DOSP - WELFARE CHEATS - .?liamh These are the two radio ads that are being proposed as part of the fraud campaign. -_an you have a listen to them and see what you think. [hanks fathleen Sarah OCaIlaqhan 4kg From: ~?ath een Stack gent: 1.9 April 2017 15:30 To: aarah OCallaqhan Cc: 'leien Faughnan Subject: RE. Orla Radio - reyised thanks. From: Sarah OCallaghan Sent: 19 April 2017 15:27 To: Kathleen Stack Cc: Helen Faughnan Subject: FW: Orla Radio - 'eyised .(athleen -for info, Don't think we need to re circulate per se- content exactly just minor reworkines. Bests Sarah From: Tim Britnell [mailto:tirn athecreedje] Sent: L9 April 2017 15:25 To: Sarah OCallaqhan; Mark Cassin; Subject: Orla Radio - revised Hi Sarah, [got James to tweak Orla 3 response to the illness benefit question in the radio ad. I couldn't here when she says It out for another week or two'. And James also did some minor tweaks to both ads {these tweaks are very subtle and must be only audible to expert ears as I can't hear them). So, check out the ads attached. 1th Sa??IOCaHaqhan From: Mark Cassm em": Sent: 19 April 2017 15:38 To: Sarah OCallaqhan Cc: l?ony Reddington Subject: Re: Proofs li Sarah I hal's great - il' 5 an euuld please courier them to [any Reddinglun in Kinetic. lhanks again. \Lu?k I Wed. .\pr .11 3:32 Sarah uell'meje -- wrote: Hi Mark. I hux the original proofs here! Let me lmow if here they need to go! Heals K'mmh H'm?uh 1 - ix" 13 Rom Caumtce 5.: 313131 My ?mnmom ul Sacral 'r?ltl'ocl'tn Head nl't'nmmunleulium 5.: ('uatmner Sen ice Depumnenl S'ueizll I?rnleeliun \?lure ??lreel. Dublin l_1_l_lps: in. it Ktk-lc hark-KN: 1-: k3: krk-?k-k?ki: initials-Kl: is K4: k?K This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. it you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi mn agus nil le haghaidh ?inne ach an t? no an t-eintiteas ar seoladh chuige Ma bhfuair tu an riomhphost seo tri earraid cuir sin i bhfios do bhainisteoir an chorais. An Poinn Ceimirce Soisialai Vireas-scanta KPK a. Best regards Mark Mark Cassin Founder/Strategic Partner OCallaqhan From: Sent To: Subject: Attachments: I Ii wrath Mark Cassin lq April 341171944 Sarah OCallaghan Kinetic Screen Shot 2017-04-19 at lS.40.54.png I've attached l?ony's dcluils and address. Mark Mark Cassin Founder/Strategic Partner ntms.mhecreed.1el .15 11' m. (E11. .51 '11 ?g "?213 '1 NDJEM Hr- Wit: 3! 4% Sarah OCallaghan From: Mark Cassin Sent: 19 April 2017 16'34 To: Sarah OCallaghan 121:: Tim Britnell; Kathleen Stack; i-l-:-len Faughnan; Nick Muller Subject: Re: Edit to Radio Ads Hi ?Sarah l'hat's no problem, [int and 1 will this with James and ?nd a solution (either we'll edit it or we'll Liam to do a new recording at" that augment). Best regards Mark Mark Cassin Founder/Strategic Partner tin Wed. \pr It). 20]? Lil 4:05 Sarah UCaIIaghan u.w ell'areie - rote: lli \lark and lint. spake to the \?linislers team who lelt the re?s?tating the ?Department at ?neial protectionwas wiper-threes. [he Itlat l'ttll mention hel'nre wellitre cheats. thinlt. on re listening. this is a goutl point. We nrieinalh were thia line .15. it was the mile rel'ta the Depta name in the .ttl. llowex er. the nt'the Departments lull name in the that It means we are an int,I the Dents mate in lull twice. 1m we .sitnnl} edit the -Itl to end Department here and rehalanee rewurk titnewise?.? Will that tt?a? a hit nl?extt'a etlitith,I on tour .itle. \?nrrt tn hrine ehanues at this point but It may inst hetter with the one HUIC rel In Dents natne?.? it'?lh?. '4 trait ?Limh 1" an item Colman: Sdislalal \Jb oi Sacral i?lurecum loud nil?ommuniculions Customer Sen ice Department 01? Socml Protection Store Street. Dublin l. DUI lil 7043530 hum: k4: F'k k'k'k k-Kik his #1111th Kik?l?1? kilUlC-?k K>i= i: Kilt This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned riumhphost seo agus aon chomhaid a qhabhann lL?lS faoi rL'in 1gus nil we le haghaidh einne in te nr': an t-eintiteas ar seoladh choige Ma bhfuair to an seo tri earraid cuir sin I rio bhainisteoir an chorais. PounnCoimirce Sbisialai ?Vireas-scanta Best regards .?Jllik Sarah OCallaghan Hf From: Mark Cassm -: markriftassunmarket ng com> ennt- it} April 7017 16-34 To: Sarah OC illaqhan Subject: Re: Klnetic lhanks :1 mill. \Iurk 011 Wed. .\pr it). 2017 :1141l3 PM. Sarah ()Cullughun - wrote: Courier leaving here in [25 mins! From: Mark Cassin [mailtozmark-u cass:nmarketinq.com] Sent: 19 April 2017 15:43 To: Sarah OCallaghan Subject: Kinetic Hi Sarah [buys details and address. Mark Mark Casein Founder/Strategic Partner toatnlh-acr eeu'. a! ii . This and my riles transmitted with !t are con?dential and intended solely for he use of me individual or entity to whom may we iddreascd. if you have ed his email in error please notify the ayetem manager. Department of Social Protection - Virus Scanned fa an riomhphost seo agus aon chomhald a ghabhann Iais faoi run agus nil Se le haghaidh ?inne ach an t? n? an t?eintiteas ar seoladh chuige e. Ma bhfuair t0 an riomhphost seo tri earraid cuir sin i bhfios do bhainisteoir an ch?rais. An Roinn Coimirce S?isialai - Vireas-scanta iktkk ii Rik k-k Best regards Mark Mark Casein Founder/Strategic Partner Sarah OCallaghan dif? From: Cassm Sent: 1.9 April 2017 1703 r0: 'E.Jral1 OCallaghan Subject: Re. Ed to Radlo Ads Ili S'umh l'im has ~molten to James end we can ?x it with 1111 um. Mark 011 Wed. .\pr 2017 PM. Sarah ()L?ullughun '.1 lt1uha1n \wll'au?cje? \xmlc: Hi Mark, IL: ikev, I hope James can edit it any luck or reuse another Keep us posted, Many tnanks agaln. 'Jarah From: Mark Cassin Sent: 19 April 2017 16:34 To: Sarah OCallaghan Cc: Tim Britnell; Kathleen Stack; Helen Faughnan; Nick Miller Subject: Re: Edit to Padio Ads Hi Hzir 1h 1111 i111 111d ?liecuss Illi?; with lunc- .1111l [11111.1 .wh'l 11 'w ll 1-.. I i.1111 1min 111cm uI'llmt cement). ?zest regards 2.qu megawamzm?ma 3.. 29.. 2. us: .: 17;. was: Edszamrzs 5.2a? 25.8 .5 En 7.25.3.8? E: :5 3.. wear: 3362875.. 3.: 525:: $232. 2.9.5.. 2:37. :3 my. a mac; .2 a main :3 av. .: .57.. .o Caz? 32.50.. .5 En .E. :92. Er. :22 :2 32:8 .2. :2 Zr. Ba 32.? 22:8 .3 3.: Zinc. . in 1.36:. :5 .E 5 Ensign?z :26 .32 7:32 7: 2.. 3.3 c: TEE. :13. 7.: :8 SE J:_a . ..:Ena .. .. .I ul?(?ummuniculiuns L?llslumcr Surxicc nl? Social l?rolcclion \?ll'lfl?? Dublin I. Dill 01 70-135 ii) I inlxulln: nuns: in snculluuh'm I: Ir-k This email and any files transmitted with it are confidential and intended solely For the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis fao: run agus nil se le haghaidh ?inne ach an t? no an t-eintiteas ar seoladh chuige Ma bhfuair tt'i an riomhphost seo tri earraid cuir .3 sin i bhfios do bhainisteoir an chorais. Em Rolnn Coimirce Soisialai Vireas-scanta "hilt ?arah OCallaghan LA 6 From: . . Mark Cassin ~u'markti?casswnarketmgeom> Sent: 19 April 2017 1?:07 To: hrah Cc: Tim Britnell Subject: Sheet Lightbox and Pearse St Station Hi Stlruh Just to Iteep )ou in the picture, lx'inetie have heen in eontuet and they lune secured :1 second sheet site at St station. It's great news as it's a fantastic location. The size is a little different the ?rst one. so we?ll prepare artwork to? lit it. Best regards Mark Mark Cassin Founder/Strategic Partner r195 ?theorsed 5e! Sarah OCallaqhan From: Sent To: Cc: Subject: Attachments: lli Sarah Mark Cassm .20 Aprtl 2017 0705 Sarah OCallaghan Tim Britnell Radio Ads DOSP - WELFARE CHEATS ILLNESS REV mp3; DOSP WELFARE CHEATS - SINGLE PERSON I discussed the radio ads with l?im later last night. Tim and are both very happy with the latest wraion ultieh was completed yesterday afternoon. l3ut it'you would like the sound levels adjurtted in any on} . he'd he more than happy to help. I Itm?ever. I think it's important that anyone who is git ing an opinion in DSP. listens to the ads in a 'real \mrld' situation otherwise the phrase ?too many cooks spoil the hroth' could de?nitely apply. Heat regards Mark Mark Cassin Founder/Strategic Partner 4+8 Sarah OCallaqhan From: Mark Cassin Sent: 70 April 7?01? 11'40 To: Sarah OCallaghan Cc: rim Britnell Subject: Radio lli Sarah Further to the discusaion regarding the radio ads. in our opinion: V2 hich contains the adj uated wound levels is perfect aid the best choice [or airing on radio. Where the 'the Dept ol?Social Protection' has been replaced by 'thc Dept' does not sound as good. I eenuincly belicte that V2 is the heat choice and is a great radio .td that contains both impact entertainment and most important has i-\t this stage to make any signi?cant change to the ad would require anew recording aession. which I Feel would he hoth unnecessary and take as outside our huduct. Best regards Mark Mark Cassin Founder/Strategic Partner Sarah OCallaqhan - From: Mark Cassin Sont: El] April 70?? To: Sarah OCailaghan Subject: Re: V2 approved 1 li Sarah \loi a bother - it's been great working with on the campaign. Vlark lhu 20 Apr 20] 7 at 20:30 Sarah ()Callaghan 1 H?arahllL?allauhan nell?arcjw wrote: again Mark. .m from in}- Salnsunuhalaw smarlphunc. Original 111cssagc l'mm: \lark Cassia mark?u Date: 20.045201? 18:27 111: Sarah OCaIIaghan -. iim \uhiccl: Rc: V2 approved Sarah ll1al's great. c'll get them a? 11:4. llax a great 11 \larL llaxc 1m \pr 3? it 7:4 1 K4.11?ah UL?allaLghan )i?allauhan uoll?areic ?rote: \ldl?k and host imam-3d 1hr radio! Hooray. \ii'ah at in my Sam-11111:; tialaxi.? kl?l'il- ?Kiktilkk?i'i? t-k J?ts?email and any tiles transmitted With it are con?dential and intended solely for the use of the individual or entity to whom they are oddi?esse . if you have email in error please notify the system manager. "epartment of ?Social Protection - Virus Scanned ra :in seo agus aon chomhald a ghabhann leis faoi ri'Jn agus nil s? Ie haqhaidh ?inne ach can t? no an t-elntiteas ar aeoladh chuige e. [?43 bhfuair tu an riomhphost seo tri earraid cuir sin i "thios do bhainisteoir an chorais. An Roinn Coimirce Soisialai - Vireas-scanta k-Kiit Best regards Mark Mark Casein Founder/Strategic Partner :Kktk?i?ti?i?tk $131: K'k 111:3: This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ta an riomhphost seo agus aon chomhaid a ghabhann leis faoi run agus nil s? le haghaidh ?inne ach an t? no an t?eintiteas ar seoiadh chuige e. Ma? bhfuair tu an riomhphost seo tri earraid cuir sin i bhfios do bhainisteoir an chorais. Gin Roinn Coimirce Soisialai - i/ireas-scanta K-k-k?i?st M: i=4: mi: K'i: 1:21: in?: I: ic-Kikik -- Best regards Mark Mark Cassin Founder/Strategic Partner hitos? :ihemeed 1e! Era g?ailalghan From: LII-nyl- mm een Stack ?Cent: L0 April 2?01? 31.07 F0: 'mh OCallaqimn Eubject: :35 I?lle ,3 Enjoy the weekend 8: thanks for your help too - 'zept me sane thl?S week! Phgards K. Sent from my Windows Phone Frnm: ?Sarah UC3ilathn Sent: 20/04x?2017 10:09 To: Kathleen L-tack Subject: Re: radio 2 :mml. good! Hud ?hated the ruipl with her when m: .ncl LN wen-L hut m: know. hearing IS lmnurmw hut an the muhilc It'g'nu nun-2d me [or anything campaign ?he. he in .m on Manda}- ll": inl?t'uagrilphic. not. whiny Ihc mu? help md ahikz :m -:rc:1ll\- ~1ppl?uciutml. .11 :mm um .umunu 15.13.) 1 minimal massage l'mm: - .Mlc: 18:13 l' unzum in' - ?hu'niuAfallagghuu ?New: lfli: radio :0 Ind {1.3 '5 impgw "mm: ~amt: 3143111 .401? 12:51 whim-2n Stark an kin-Inn Hangman; "Shaman ?he: who .3 Original message I?t'um: Kathleen Slack Kalhlcun?luck - Hutu: (UM l?u: Stu-11h ()Cnllaehun Sarulu)(fallauhunlu . (?c2 [Iclun luluglmun Veronica hounlun- Vx:rnnicu?mnlanua welfare'lu \?uhicot: l-W: radio .3 Ne re good to go! From: Niamh O'Donoghue Sent: 20 April 2017 17:26 To: Kathleen Stack Subject: RE: radio :4 2 Vonderful! Lair-Ah From: Kathleen Stack Sent: L9 April 2017 13:56 To: Niamh O'Donoghue Cc: Anne Vaughan; Helen Faughnan; Sarah OCallaghan; r:u?arah Niland Subject: FW: rad:o 2 .?Iiamh rhese are the two radio ads that are being proposed as part of the Iraud campaign. San you have a listen to them 1nd see what you think. Fhanks ?I?ll-mu Mark Casein Founder/Strategic Partner iel K-K Kill: K-K KK This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection Virus Scanned To an riomhphost seo agus aon chomhaid a ghabhann leis faoi ri'Jn agus nil s? le haghaidh ?inne och an t? no an t?eintiteas ar seoladh chuige e. Ma bhfuair tu an riomhphost seo tri earraid cuir sin i bhfios do bhainisteoir an chorais. An Rornn Coimirce Sdisialai Vireas-scanta imam: Hi: i: K-K i=4: n: anemic w: Li: k4: Best regards Mark Mark Cassin Founder/Strategic Partner :tos .-.thecreed e1 Sarah OCalIaghan From: Sent To: Cc: Subject: lli S?nmh Great to chat yesterday. l'im and unuld be delighted to meet you ?rst thing tomorrow mommg if that works For you. Best regards Mark Mark Casein Head of Strategy 'rmS'checreed lei Mark Cassm ; Geraldine Kirwan ?Geraldine iruvan lit?weliarejrp Subiect: RE: Anti Fraud Updated Media Plan Thanks Kevin, I might still make some minor amends on digital spend but we are surely getting there. Great new to get Pearse street .Bests. ?Sa rah From: Kevin Gordon [mailtozkoordon Sent: 20 April 2017 t0:47 To: Sarah OCallaghan; Yvonne Costello; Geraldine Kirwan Subject: Anti-Fraud Updated Media Plan Hi All, Please lind the updated media plan for the anti fraud campaign attached With the twitter budget reallocated to outdoor and digital di5play. thanks. lf-Bvin nnlidenliul mu; he eunluined In lliis message. ll?) nu ml the addressee indicated in {his measnee {or responsible [or delixer} nl llie nessziee in sueh per itilil. tun muv nut mm or delix er this messuee lu .imnne. In neh tun ?luudd de lint Illis .ilL?Hidtlc :ind Itindlt IlUllh the senderh} reply -m.ul. l'ledse :ulti .e nn:ne:li.tteh 1i jun nr empln} er does not eonsenl In email rr messuees ul'lliis kind. I ilillili?ll'w. euneluainns 1an other inlennutinn in llii; tddmetljeiaLhusiuess dLLinoup 't\.erlduide niher members Hi the ernnp nl?enmpunies simil he undersinnd :is? neilher vixen endorsed h} it. i irdnp?d i. die elnh 1 media imeslmenl ll'lli ui i or more ii?d'nrin Him] 13? will in: .mex? Hundards and pundinlili jnlieies 1-.-llr In El. l?i" 'iehsile ll k'l? Kvk-K'lsfk k-k kit-k l< K'i?dk??i? k?i?l: kkikhis This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Department of Social Protection - Virus Scanned Ti an riomhphost seo agus aon chomhaid a ghabhann leis faoi run aqus nil s? le haqhaldh ?inne ach 1n te no an t-eintlteas ar seoladh chuige e. Ma bhfuair to an riomhphost seo tri earraid cuir sin i bhfios do bhainisteoir an charais. An Roinn Coimirce Sdisnalai Vireas-scanta l< k?KSK-Kikfkikikd? 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