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DRAFTHOUSE CINEMA

Alamo Drafthouse Cinemas, LLC 612 A East 6th Street Austin, TX 78701 512.861.7000


July 18,2017 JUL 2
VIA ELECTRONIC MAIL AND REGULAR TIAIL cm 0 A 4 20/7

Ms. Gail McCant STIN 
City of Austin Equal Employment Fair Housing Of?ce H0

1050 East 11?h Street, Suite 200
Austin, TX 78767

Re: ?(?ComplainanP or vs. Alamo Drafthouse Ritz (?Respondent? or
amo ra ouse?) Charge Nos. 7-003

(?Cornplainant? or vs. Alamo Drafthouse Ritz (?Respondent? or ?Alamo
Drafthouse?) ?Fan?) Charge Nos. 7-002

Dear Ms. McCant:

Alamo Drafthouse Cinemas is in the business of creating immersive movie?going experiences for legions
of devoted fans. These experiences tie together the theme of the movie with the experience. An example
of this is our popular ?Jaws on the Water? screening, in which the ?lm is projected on a giant ?oating
screen, while Alamo Drafthouse fans ?oat in the water on inner tubes. Scuba divers are hired to tickle
feet underwater during key points of the movie.

The ?Women?s-Only Wonder Woman? event was inspired by themes of the ?lm. Here is a synopsis:

"Before she was Wonder Woman (Gal Gadot), she was Diana, princess of the Amazons,
trained to be an unconquerable warrior. Raised on a sheltered island paradise, Diana
meets an American pilot (Chris Pine) who tells her about the massive con?ict that's
raging in the outside world. Convinced that she can stop the threat, Diana leaves her
home for the ?rst time. Fighting alongside men in a war to end all wars, she ?nally
discovers her full powers and true destiny. 

Although Respondent advertised a ?Women Only? screening of the movie Wonder Woman, it did not
deny any male admission to the screening if he had an admission ticket. Any person (male or female) was
able to purchase a ticket to this screening either on the Dra?housecom website or at the box of?ce.
Furthermore, a portion of the proceeds from the two screenings shown at Alamo Drafthouse Ritz were
donated to the League of Women?s Voters. This was a special screening. Alamo Drafthouse has hosted

many other screenings through-out its circuit that were not advertised with the tongue?in-cheek moniker
of ?women-only?.

Respondent admits to making two mistakes: 1) Respondent greatly underestimated the popularity of
these screenings, including the good and bad fan comments; and 2) Respondent ?advertised? the event as
women?s-only. Respondent did not realize that advertising a ?women?s-only? screening was a violation of

discrimination laws. Respondent has a very strict non-discrimination policy in place, but this policy did
NOT include a speci?c prohibition against advertising.

Ms. Gail McCant
July 18, 2017
Page 2

You have shared with us the Complainant?s offer to settle. In response to-?s settlement offer of the
following:

1. Company policy change implementing no discrimination;
2. Social media policy change; and
3. Acknowledgment or apology on our FB page.

Alamo Drafthouse hereby counters settlement as follows:

1. Alamo Drafthouse will update its existing company discrimination policy, social
media policy and training materials to include nondiscriminatory practices in advertising.
Alamo Drafthouse will use the Wonder Woman women?s only screening as a case study; and

2. Alamo Drafthouse offers the Complainant the opportunity to write a letter that
describes his point of view, which we will share with our employees.


3. Alamo Drafthouse will provide a free DVD of Wonder Woman to 

In response to-?s settlement offer of the following:

The Charging Party has noted that for deterrence, the respondent should have to
forfeit not only the incomer?revenue from the movie showings but also sustain a ?nancial loss
beyond that as well. A monetary settlement of three times the roughly estimated income from
Alamo Drafthouse's two "women-only" showings at the Ritz $2,964 3 equal the $8,892.

As previously mentioned, a portion of proceeds were donated to the League of_ Women?s Voters. Alamo
Drafthouse hereby counters Fan?s settlement as follows:

I
1. Alamo Drafthouse will update its existing company discrimination policy, social
media policy and training materials to include nondiscriminatory practices in advertising.
Alamo Drafthouse will use the Wonder Woman women?s only screening as a case study; and

2. Alamo Drafthouse offers the Complainant the opportunity to write a letter that
describes his point of view, which we will share with our employees; and

3. Alamo Drafthouse will provide a free DVD of Wonder Woman to I.

Thank you for your assistance in this matter. If you have any questions, please call me at 512-861-7095
or email me at 

Sincerel 

(1
Missy Reynolds