Exhibit 
INCENTIVE PAYMENTS

Bonus Plan:

Bowl Games

College Football National Champions

College Football playoff Championship Game participant
College Football playoff semi-final winner

College Football playoff participant

College Football "New Years Six? (non?playoff eligible} Bowl Game participant
National Coach of the Year - Football

National Coach of the Year - Men?s Basketball

National Coach of the Year - Women's Basketball
Conference Coach of the Year - Football

Conference Coach of the Year Men?s Basketball
Conference Coach of the Year - Women's Basketball

Football Ra nkinqs

Every ASU Football victory

College Football Final ranking, two consecutive years of top 15 finishes
Football and Men's Basketball both ?nish in Top 10 rankings in any year
Football and Men?s Basketball both ?nish in Top 4 rankings in any year
Football and Men?s Basketball both win National Championships in same Year

Other Sgorts
NCAA Champions - Men's Basketball

NCAA Champions Women?s Basketball and Olympic sports
Conference Champions - Olympic Sports

PAC 12 Conference Champions - Men?s Basketball

PAC 12 Conference Champions - Women?s Basketball

Other
NACDA Directors? Cup Finish 2?Cl through 10th
NACDA Directors? Cup Champion

A Non-cumulative
Non-cumulative

$500,0000#


$50,000*#
$25,000::
$150,000
$100,000
$50,000
$76,000
$50,000
$35,000

$10,000
$50,000*+
$50,000*
$75,000*
$1 ,000,000*

$100,000
$50,000
$5,000
$50,000
$25,000

$50,000
$100,000

If Football achieves any of the indicated achievements during any Contract Year, then
beginning the subsequent Contract Year the Sponsorship Payment will increase by the

highest amount earned for all subsequent Contract Year(s), if any.

If Football achieves the indicated achievement during any Contract Year, then
beginning the subsequent Contract Year the Sponsorship Payment will increase by

such amount for all subsequent Contract Year(s), if any.

 

24 -- LICENSEISPONSORSHIP AGREEMENT