efile GRAPHIC rint - DO NOT PROCESS As Filed Data - DLN: 93493136074932 OMBN 1545-0047 Return of Organ|zat|on Exempt From Income Tax Form Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except black lung 1 0 benefit trust or private foundation) Deparlme-nl0flheTreasury Qpen to |mema| Revenuesewme P-The organlzatlon may have to use a copy return to state requlrements Inspection A For the 2010 calendar year, or tax year beginning 07-01-2010 and ending 06-30-2011 Name of Organ|zat|on Employer identification number PACIFIC-10 CONFERENCE I-Addresschange 94-1459048 Dolng BUSINESS As I- Name Change Telephone number I- Inmal return Number and street (or box lf mall IS not dellvered to street address) Room/sulte (9 2 5 9 3 2-44 1 1350 TREAT BOULEVARD NO 500 I-Termlnated I- Amended return Clty or town, state or countly, and ZIP 4 Gross recemts 111'773'205 WALNUT CREEK, CA 94597 I- EO of principal officer Is a group returrlfor afHllates7 I- Yes I7 No 94597 H(If"No," attach a (see IDSEFUCEIODS) I I7501(c)(3) I- )~l(lnsen no) I-527 Website:l'- PAC-12 ORG Group exemptlon number Form of organlzatlon I- Corporatlon I- Trust I- Assoclatlon I7 Other ll' UNINCORPOMTED NONPROFIT ASSOCIATION Year of formatlon 1959 State of legal CA Part I Summary Brlefly the organlzatlon's or most BCEIVIEIES 1 TO VALUE ADHERENCE TO THE HIGHEST STANDARDS OF HIGHER EDUCATION, ACADEMIC ACHIEVEMENT, ETHICAL CONDUCT, SPORTSMANSHIP, AND A CONTINUING COMMITMENT TO GENDER EQUITY AND ETHNIC DIVERSITY AND TO EMPHASIZE THE WELFARE OFTHE STUDENT-ATHLETE THROUGHOUT THE ENTERPRISE AND PROVIDE OPPORTUNITY 10 10 51 0 0 000 757 ,448 0 205 518 0 403 0 113 ,034 ,829 ,076 ,236 ,160 3 AND ENCOURAGEMENT FOR EACH PARTICIPANT IN A PAC-10 PROGRAM TO ACQUIRE A BACCALAUREATE DEGREE AND THE SKILLS NECESSARY TO FUNCTION AS A PRODUCTIVE MEMBER OF SOCIETY 6 3,5 2 Check box lfthe organlzatlon dlscontlnued IES operatlons or dlsposed of more than 25% OfltS net assets 3 Number ofvotlng members ofthe body (Part VI, llne la) 3 4 Number oflndependent votlng members of the body (Part VI, llne 1b) . 5 Total number employed ln calendar year 2010 (Part V, llne Za) . 6 Total number ofvolunteers (estlmate lf necessary) 7aTotal unrelated buslness revenue from Part column (C), llne 12 . Net unrelated buslness taxable lncome from Form 990-T, llne 34 . Current Year 8 and grants (Part llne 1h) . 244 9 Program SEFVICG revenue (Part 2g) 111,356 10 (Part (A),llnes 3,4,and 5,6d,8c,9c,10c,and11e) 12 Total revenue-add llnes 8 through 11 (must equal Part column (A llne 12) 101,913,230 111,773 13 Grants and pald(PartIX,column (A),llnes 1-3) . 93,527 14 Beneflts pald to or for members (Part IX, column (A llne 4) 15 Salarles, other compensatlon, employee beneflts (Part IX, column (A llnes 5_10) 5,190,884 8,204 16a fees (PartIX,column (A),llne 11e) . Total expenses (Part column (D), llne 25) 17 Other expenses (Part IX, column (A llnes 11a-11d, 11f-24f) 12,764 18 Totalexpenses Add llnes 13-17 (must 114,496 19 Revenue less expenses Subtract llne 18 from llne 12 -2,722 gg 20 Total assets (Part X, llne 16) . . 4,632 21 Total (Part X, llne 26) 5,319 22 Net assets orfund balances Subtract llne 21 from llne 20 . -687 Part II Signature Block Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge. 2012-05-14 Sign Slgnature of offlcer Date Here RONALD MCQUATE CHIEF FINANCIAL OFFICER Type or name and tltle Prmt/Type Check If self- p,epa,e,>>S name PAUL 0 KELLER repare ggna ure PAUL 0 KELLER employed l- Paid name Moss ADAMS LLP EIN Pre arer address 975 STREET SUITE 500 phone no (415) 956_ Use Only 1500 EUGENE, OR 97401 May the IRS dlscuss return the preparer shown above? (see IDSEFUCEIODS) . I- Yes I- No For Paperwork Reduction Act Notice, see the separate instructionsForm 990 (20 1 0) Form99o(2o1o) pag@2 Statement of Program Service Accomplishments Check |fSchedule CODLEIDS a response to any questlon |n th|s Part I7 1 Brlefly the organ|zat|on's m|ss|on TO VALUE ADHERENCE TO THE HIGHEST STANDARDS OF HIGHER EDUCATION, ACADEMIC ACHIEVEMENT, ETHICAL CONDUCT, SPO A CONTINUING COMMITMENT TO GENDER EQUITY AND ETHNIC DIVERSITY AND TO EMPHASIZE THE WELFARE OF THE STUDENT-ATHLETE THROUGHOUT THE ENTERPRISE AND PROVIDE OPPORTUNITY AND ENCOURAGEMENT FOR EACH PARTICIPANT IN A PAC-10 PROGRAM TO ACQUIRE A BACCALAUREATE DEGREE AND THE SKILLS NECESSARY TO FUNCTION AS A PRODUCTIVE MEMBER OF SOCIETY 2 the organlzatlon undertake any s|gn|f|cant program servlces durlng the year were not llsted on the prlor Form 990 I-Yes |7No If"Yes," these new servlces on Schedule 3 the organlzatlon cease or make s|gn|f|cant changes ln how |t conducts, any program SEFVICGS7 |-Yes I7 No If"Yes," these changes on Schedule 4 the exempt purpose achlevements for each of the organ|zat|on's three largest program SEFVICES by expenses Sectlon 501(c)(3)and 501(c)(4) organlzatlons and sectlon 4947(a)(1)trusts are requlred to report the amount ofgrants and allocatlons to others, the total expenses, and revenue, lfany, for each program SEFVICE reported 4a (Code (Expenses 98,991,618 lncludlng grants of 93,527,518 (Revenue 111,356,757 COORDINATE REVENUES RECEVIED FROM TELEVISION CONTRACTS, POST-SEASON BOWL AGREEMENTS AND BASKETBALL TOURNAMENTS, DETERMINE DISTRIBUTIONS TO MEM BER INSTITUTIONS TO FUND ATHLETIC PROGRAMS FOR THE BENEFIT OF STUDENT-ATHLETES NCAA GRANT RESTRICTED TO IM PROVING OFFICIATING PROGRAMS, ENHANCING ENFORCEMENT AND OF NCAA RULES AND REGULATIONS AND ENHANCING OPPORTUNITIES FOR WOMEN AND MINORITY ADMINISTRATORS 4b (Code (Expenses lncludlng grants of (Revenue 4g (Code (Expenses lncludlng grants of (Revenue 4d Other program SGFVICGS ID Schedule (Expenses |nclud|ng grants of$ (Revenue 4e Total program service expensesl'-$ 98,991,618 Form 99o(2o1o) Form990(2010) Pag@3 Part IV Checklist of Required Schedules 1 Is the organlzatlon ln sectlon 501(c)(3) or 4947(a)(1) (other than a prlvate foundatlon)? If "Yes," complete Schedule AE 2 Is the organlzatlon requlred to complete Schedule B, Schedule (see . . 2 Yes 3 the OFQBDIZBIIOD engage ln pO|ltlCa| campalgn on behalfoforln opposltlon to No candldates for pUb|lC OfflCE7 If "Yes,"complete Schedule C, Part I 4 Section 501(c)(3) organizations. the organlzatlon engage ln or have a sectlon 501(h) No electlon ln effect durlng the tax year? If "Yes,"complete Schedule C, Part II 5 Is the organlzatlon a sectlon 501(c)(4), 501(c)(5), or 501(c)(6) organlzatlon that FGCGIVES dues, assessments, or amounts as deflned ln Revenue Procedure 98-19? If "Yes,"complete Schedule C, Part 6 the OFQBDIZBIIOD malntaln any donor advlsed funds or any or accounts where donors have the to provlde advlce on the or lnvestment ofamounts ln such funds or accounts? If "Yes,"complete Schedule D, Part IE 7 the OFQBDIZBIIOD FECEIVE or hold a conservatlon easement, lncludlng easements to preserve open space, the envlronment, hlStOl'lC|al1d areas or hlstorlc structures? If "Yes,"complete Schedule D, Part IIE . . . 7 8 the organlzatlon malntaln collectlons ofworks ofart, hlstorlcal treasures, or other assets? If "Yes," complete Schedule D, Part 3 9 the organlzatlon report an amount ln Part X, llne 21, serve as a custodlan for amounts not llsted ln Part X, or provlde credlt counsellng, debt management, Cfedlt repalr, or debt negotlatlon SEFVICES7 If "Yes," complete Schedule D, Part I l/E 9 10 the organlzatlon, dlrectly or through a related organlzatlon, hold assets ln term, permanent,or quasl- 10 N0 endowments? If "Yes," complete Schedule D, Part l/'E 11 Ifthe organlzatlon's answerto any ofthe followlng questlons IS 'Yes,'then complete Schedule D, Parts VI, VII, IX, or as a the OFQBDIZBIIOD report an amount for land, and equlpment ln Part X, |ll1E1O7 If "Yes,"complete Schedule D, Part VI es the OFQBDIZBIIOD report an amount for lnvestments-other securltles ln Part X, llne 12 that IS 5% or more of total assets reported ln Part X, llne 16? If "Yes,"complete Schedule D, Part 13|-b the organlzatlon report an amount for lnvestments-program related ln Part X, llne 13 that IS 5% or more of total assets reported ln Part X, llne 16? If "Yes,"complete Schedule D, Part 11C the organlzatlon report an amount for other assets ln Part X, llne 15 that IS 5% or more oflts total assets reported ln Part X, llne 16? If "Yes," complete Schedule D, Part IME 11d 2 the organlzatlon report an amount for other ln Part X, llne 25? If "Yes,"complete Schedule D, Part '53 Yes 11e the organlzatlon's separate or consolldated flnanclal statements for the tax year lnclude a footnote that addresses the organlzatlon's for uncertaln tax under FIN 48 (ASC 740)? If "Yes,"complete Yes Schedule D, Part XE 12a the OFQBDIZBIIOD obtaln separate, lndependent audlted flnanclal statements forthe tax year? If "Yes," complete Schedule D, Parts XI, XII, and 123 yes Was the organlzatlon lncluded ln consolldated, lndependent audlted flnanclal statements for the tax year? If "Yes," and lf the organlzatlon answered 'No'to llne 12a, then completlng Schedule D, Parts XI, XII, and IS optlonal No 13 Is the OFQBDIZBIIOD a school ln sectlon If "Yes,"complete ScheduleE 13 No 14a the OFQBDIZBIIOD malntaln an OfflCE, employees, or agents outslde ofthe Unlted States? No the organlzatlon have aggregate revenues or expenses of more than $10,000 from grantmaklng, buslness, and program servlce outslde the Unlted States? If "Yes," complete Schedule F, Parts I and IV 15 the organlzatlon report on Part IX, column (A), llne 3, more than $5,000 ofgrants or BSSISIBDCE to any organlzatlon or located outslde the If "Yes,"complete Scheduleli Parts II and Il/ . . 16 the organlzatlon report on Part IX, column (A), llne 3, more than $5,000 ofaggregate grants or to located outslde the If "Yes,"complete Scheduleli Parts and Il/ . 17 the OFQBDIZBIIOD report a total of more than $15,000, ofexpenses for professlonal servlces on 17 No Part IX, column (A), llnes 6 and lle? If "Yes," complete Schedule G, Part I (see 18 the organlzatlon report more than $15,000 total event gross lncome and on Part llnes lc and Ba? If "Yes,"complete Schedule G, Part II 19 the organlzatlon report more than $15,000 ofgross lncome from gamlng on Part llne 9a? If No "Yes, complete Schedule G, Part 20a the OFQBDIZBIIOD operate one or more hospltals? If "Yes,"complete ScheduleH No If"Yes" to llne 20a, the organlzatlon attach flnanclal statement to return? Note. Some Form 990 fllers that operate one or more hospltals must attach audlted flnanclal statements (see Form 99o(2o1o) Form 990(2010) P5994 Part IV Checklist of Required Schedules (continued) 21 the organlzatlon report more than $5,000 ofgrants and other to governments and organlzatlons |n Yes the Unlted States on Part IX, column (A), llne 1? If "Yes,"complete Schedule I, Parts I and II . . 22 the OFQBDIZBIIOD report more than $5,000 ofgrants and other to |nd|v|duals ln the Unlted States 22 on Part IX, column (A), llne 2? If "Yes,"complete Schedule I, Parts I and 23 the OFQBDIZBIIOD answer "Yes" to Part VII, Sectlon A, questlons 3, 4, or 5, about compensatlon ofthe organ|zat|on's current and former offlcers, dlrectors, trustees, key employees, and hlghest compensated 23 es employees? If "Yes," complete Schedule] 24a the organlzatlon have a tax-exempt bond ISSUE an amount of more than $100,000 as ofthe last day ofthe year, that was after December 31, 2002? If "Yes," answer lines 24b-24d and complete Schedule K. If "No, "go to line 25 24a the organlzatlon lnvest any proceeds oftax-exempt bonds beyond a temporary perlod exceptlon? . the OFQBDIZBIIOD malntaln an escrow account other than a escrow at any tlme durlng the year to defease any tax-exempt bonds? the organlzatlon act as an "on behalf of" lssuerfor bonds at any tlme durlng the year? . . . 25a Section 501(c)(3) and 501(c)(4) organizations. the organlzatlon engage |n an excess beneflt transactlon a dlsquallfled person durlng the year? If "Yes," complete Schedule L, Part I N0 Is the OFQBDIZBIIOD aware that It engaged ln an excess beneflt transactlon a dlsquallfled person ln a prlor year, and that the transactlon has not been reported on any ofthe organ|zat|on's prlor Forms 990 or If 25b No "Yes," complete Schedule L, Part I 26 Was a loan to or by a current or former offlcer, dlrector, trustee, key employee, compensated employee, or dlsquallfled person as ofthe end ofthe organ|2at|on's tax year? If "Yes/'complete Schedule L, 25 Yes Part II 27 the organlzatlon provlde a grant or other to an offlcer, dlrector, trustee, key employee, substantlal or a grant selectlon member, or to a person related to such an |nd|v|dual? If "Yes," 27 N0 complete Schedule L, Part 28 Was the organlzatlon a party to a buslness transactlon one of the followlng partles? (see Schedule L, Part IV for f|l|ng thresholds, and exceptlons) a A current or former offlcer, dlrector, trustee, or key employee? If "Yes,"complete Schedule L, Part IV 28a No A famlly member ofa current or former offlcer, dlrector, trustee, or key employee? If "Yes," complete Schedule L, Part IV An of a current or former offlcer, dlrector, trustee, or key employee (or a famlly member thereof) was an offlcer, dlrector, trustee, or dlrect or owner? If "Yes," complete Schedule L, Part IV . . 23C 29 the organlzatlon FECEIVE more than $25,000 ln non-cash If "Yes/'complete ScheduleM 29 NO 30 the OFQBDIZBIIOD FECEIVE ofart, hlstorlcal treasures, or other s|m|lar assets, or quallfled If "Yes,"complete ScheduleM 31 the organlzatlon llquldate, termlnate, or dlssolve and cease operatlons? If "Yes,"complete Schedule N, PartI 32 the organlzatlon sell, exchange, dlspose of, or transfer more than 25% of |ts net assets? If "Yes,"complete Schedule N, Part II No 33 the OFQBDIZBIIOD own 100% ofan dlsregarded as separate from the OFQBDIZBIIOD under Regulatlons sectlons 301 7701-2 and 301 7701-3? If "Yes/'complete Schedule R, PartI 34 Was the organlzatlon related to any tax-exempt or taxable If "Yes/'complete Schedule R, Parts II, IM IE Yes and V, line 1 35 Is any related organlzatlon a controlled w|th|n the meanlng ofsectlon 512(b)(13)? 35 NO a the organlzatlon FECEIVE any payment from or engage ln any transactlon a controlled w|th|n the meanlng ofsectlon 512(b)(13)? If "Yes/'complete Schedule R, Part lL llne2 . . . |_Yes |7No 36 Section 501(c)(3) organizations. the organlzatlon make any transfers to an exempt non-charltable related OFQBDIZEIIOD7 If "Yes," complete Schedule R, Part V, line 2 37 the organlzatlon conduct more than 5% of through an that IS not a related organlzatlon ll No and that IS treated as a for federal lncome tax purposes? If Yes, complete Schedule R, Part VI 38 the organlzatlon complete Schedule and provlde explanatlons |n Schedule for Part VI, llnes 11 and 19? Note. All Form 990 fllers are requlred to complete Schedule 38 Yes Form 99o(2o1o) Form 990(2010) pag@5 Statements Regarding Other IRS Filings and Tax Compliance 14a Check contalns a response to any questlon ln Part Enterthe number reported ln Box 3 of Form 1096 Enter-0- lf not . . 1a 258 Enter the number of Forms W-2G lncluded ln llne la Enter-0- lf not the organlzatlon comply backup rules for reportable payments gamlng to DFIZG wlnners? to vendors and reportable . . . . . . . . YEURS Enter the number ofemployees reported on Form W-3, of Wage and Tax Statements flled for the calendar year or the year covered by 2a 51 l'EtUl'Ifat least one IS reported on llne 2a, the organlzatlon flle all requlred federal employment tax returns? I Yes Note. Ifthe sum ofllnes 1a and 2a IS greater than 250, you may be requlred to e-flle (see the organlzatlon have unrelated DUSIDESS gross lncome of$1,000 or more durlng the year? No If"Yes," has It flled a Form 990-T for year? If "No/'provide an explanatlon ln Schedule At any tlme durlng the calendar year, the organlzatlon have an lnterest ln, or a slgnature or other authorlty over, a flnanclal account ln a forelgn country (such as a bank account, securltles account, or otherflnanclal account)? N0 If "Yes," enter the name ofthe forelgn country lr See for requlrements for Form TD 90-22 1, Report of Forelgn Bank and Flnanclal Accounts Was the organlzatlon a party to a tax shelter transactlon at any tlme durlng the tax year? . . No any taxable party notlfy the organlzatlon that It was or IS a party to a tax shelter transactlon? No If"Yes" to llne 5a or 5b, the organlzatlon flle Form Does the organlzatlon have annual gross recelpts that are normally greater than $100,000, and the No organlzatlon SO|lClt any that were not tax If"Yes," the organlzatlon lnclude every an express statement that such or were not tax Organizations that may receive deductible contributions under section 170(c). the organlzatlon FECEIVG a payment ln excess of$75 made partly as a and partly for goods and 7a No SEFVICGS provlded to the payor? If"Yes," the organlzatlon DOtlfy the donor ofthe value ofthe goods or SEFVICES provlded? the organlzatlon sell, exchange, or otherwlse dlspose of personal property for It was requlred to flle Form 8282? 7c N0 If"Yes," the number of Forms 8282 flled durlng the year 7d the organlzatlon FECEIVE any funds, dlrectly or to pay premlums on a personal beneflt contract? 76 No the organlzatlon, durlng the year, pay premlums, dlrectly or on a personal beneflt contract? . . No Ifthe organlzatlon recelved a OfqUa|lflEd lntellectual property, the organlzatlon flle Form 8899 as requlred? 79 Ifthe organlzatlon recelved a ofcars, boats, alrplanes, or other vehlcles, the organlzatlon flle a Form 7h Sponsoring organizations maintaining donor advised funds and section 509(a)(3) supporting organizations. the organlzatlon, or a donor advlsed fund malntalned by a sponsorlng organlzatlon, have excess DUSIDESS at any tlme durlng the year? Sponsoring organizations maintaining donor advised funds. the organlzatlon make any taxable under sectlon 4966? the organlzatlon make a to a donor, donor advlsor, or related person? . Section 501(c)(7) organizations. Enter Inltlatlon fees and Capltal lncluded on Part llne 12 . . . 10a Gross recelpts, lncluded on Form 990, Part llne 12, for publlc use ofclub faCl|ltlES Section 501(c)(12) organizations. Enter Gross lncome from members or shareholders 11a Gross lncome from other sources (Do not net amounts due or pald to other sources agalnst amounts due or recelved from them) Section 4947(a)(1) non-exempt charitable trusts. Is the organlzatlon Form 990 ln of Form 1041? If"Yes," enter the amount of tax-exempt lnterest recelved or accrued durlng the Section 501(c)(29) qualified nonprofit health insurance issuers. Is the organlzatlon llcensed to ISSUE quallfled health plans ln more than one state? Note. See the for the organlzatlon must report on Schedule Enter the amount of reserves the organlzatlon IS requlred to malntaln by the states ln the organlzatlon IS llcensed to ISSUE quallfled health plans 1-3b Enter the amount of reserves on hand the organlzatlon FECEIVG any payments for SEFVICGS durlng the tax year? . . . No If es," has It flled a Form 720 to report these payments? If "No,"provlde an explanation ln Schedule . Form 99o(2o1o) F0rm990(2010) pages Governance, Management, and Disclosure For each "Yes" response to l|nes 2 through 7b below, and for a "No" response to l|nes 8a, 8b, or 10b below, descr|be the c|rcumstances, processes, or changes |n Schedule O. See Check |fSchedule c0nta|ns a response to any questlon ln th|s Part VI Section A. Governing Body and Management 1a Enter the number ofvotlng members ofthe body at the end ofthe tax year 16 10 Enter the number 0fv0t|ng members lncluded ln llne la, above, who are lndependent 10 2 any offlcer, dlrector, trustee, or key employee have a famlly or a buslness w|th any other offlcer, dlrector, trustee, or key employee? No 3 the organlzatlon delegate control over management customarlly performed by or under the dlrect SUDEFVISIOD of offlcers, dlrectors or trustees, or key employees to a management company or other person? . N0 4 the organlzatlon make any s|gn|f|cant changes to documents SINCE the prlor Form 990 was flled? N0 5 the organlzatlon become aware durlng the year ofa dlverslon of the 0rgan|zat|on's assets? . N0 6 Does the organlzatlon have members or stockholders? 7a Does the organlzatlon have members, stockholders, or other persons who may elect one or more members ofthe body? 76 N0 Are any declslons ofthe body subject to approval by members, stockholders, or other persons? . . N0 8 the organlzatlon contemporaneously document the held or actlons undertaken durlng the year by the followlng a The body? Yes Each authorlty to act on behalfof the body? 9 Is there any offlcer, dlrector, trustee, or key employee llsted ln Part VII, Sect|on A, who cannot be reached at the 0rgan|zat|0n's ma|l|ng address? If"Yes," provlde the names and addresses |n Schedule N0 Section B. Policies (Th|s Sect|on requests |nformat|on about pol|c|es not requ|red by the Internal Revenue Code.) N0 10a Does the organlzatlon have local chapters, branches, or aff|l|ates? N0 If"Yes," does the organlzatlon have pol|c|es and procedures the act|v|t|es ofsuch chapters, aff|l|ates, and branches to ensure thelr operatlons are those of the organlzatlon? 11a Has the organlzatlon provlded a copy of Form 990 to all members of body before f|l|ng the form? - Yes ln Schedule the process, lfany, used by the organlzatlon to revlew Form 990 . . 12a Does the organlzatlon have a of lnterest p0l|cy? If "No/'go to /me 13 Are offlcers, dlrectors or trustees, and key employees requ|red to annually lnterests that could QIVG FISE to Yes Does the organlzatlon regularly and monltor and enforce the pollcy? If"Yes," |n Schedule how IS done Yes 13 Does the organlzatlon have a p0l|cy? . N0 14 Does the organlzatlon have a document retentlon and destructlon pollcy? . N0 15 the process for compensatlon ofthe followlng persons lnclude a revlew and approval by lndependent persons, data, and contemporaneous substantlatlon of the dellberatlon and declslon? a The 0rgan|2at|on's CEO, Executlve Dlrector, or top management Yes Other offlcers or key employees of the organlzatlon If"Yes" to llne 15a or 15b, the process ln Schedule (See 16a the organlzatlon lnvest ln, assets to, or ln a Jolnt venture or s|m||ar arrangement a taxable durlng the year? N0 If"Yes," has the organlzatlon adopted a pO|lCy or procedure the organlzatlon to evaluate ln ]0|nt venture arrangements under federal tax law, and taken steps to safeguard the organ|zat|0n's exempt status w|th respect to such arrangements? Section C. Disclosure 17 18 19 20 the States wh|ch a copy Form 990 IS requ|red to be f|ledlrCA Sect|on 6104 requlres an organlzatlon to make Form 1023 (or 1024 990, and 990-T (501(c) (3)s only) avallable for publlc lnspectlon Indlcate how you make these avallable Check all that apply I- Own webslte I- Another's webslte I7 Upon request ln Schedule whether (and |fs0, how), the organlzatlon makes |ts documents, of lnterest pollcy, and f|nanc|al statements avallable to the publlc See Data Table State the name, address, and telephone number ofthe person who possesses the books and records of the organlzatlon lr R0N MCQUATE 1350 TREAT BLVD su1TE 500 WALNUT 94597 (925)932-4411 Form 990 (2010) Form990(2010) pag@7 Compensation of Officers, Directors,Trustees, Key Employees, Highest Compensated Employees, and Independent Contractors Check |fSChedule CODLEIDS a response to any questlon In th|s Part VII Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees 1a Complete table for all persons requlred to be Report Compensatlon for the Calendar year or w|th|n the 0rgan|zat|on's tax year I all ofthe organ|zat|on's current offlcers, dlrectors, trustees (whether or organlzatlons), regardless ofamount ofcompensatlon, and current key employees Enter -0- In Columns (D), (E), and (F) If no Compensatlon was pald I all ofthe 0rgan|zat|on's current key employees, Ifany See for of "key employee" I the organ|zat|0n's FIVE current hlghest Compensated employees (other than an off|Cer, dlrector, trustee or key employee) who recelved reportable Compensatlon (Box 5 of Form W-2 and/or Box 7 of Form 1099-MISC) of more than $100,000 from the organlzatlon and any related organlzatlons I all ofthe organ|zat|on's former offlcers, key employees, and hlghest Compensated employees who recelved more than $100,000 of reportable Compensatlon from the organlzatlon and any related organlzatlons I all ofthe 0rgan|zat|on's former directors or trustees that recelved, ID the as a former dlrector ortrustee ofthe organlzatlon, more than $10,000 of reportable compensatlon from the organlzatlon and any related organlzatlons persons In the followlng order |nd|v|dual trustees or dlrectors, |nst|tut|0nal trustees, offlcers, key employees, hlghest Compensated employees, and former such persons I- Check box If nelther the organlzatlon nor any related organlzatlon Compensated any current offlcer, dlrector, or trustee (A) (B) (C) (D) (E) (F) Name and Tltle Average Posltlon (Check all Reportable Reportable Estlmated hours that apply) Compensatlon compensatlon amount ofother per I from the from related Compensatlon week 3,5 organlzatlon organlzatlons from the EI EET 2/1099- organlzatlon and hours Q- 2 MISC) related or E- organlzatlons related 3 organlzatlons .E 3 3 Schedule I1 (1) ROBERT SHELTON DIRECTOR (2) MICHAELM CROW DIRECTOR (3) BIRGENEAU DIRECTOR (4) PI-IYLLIS WISE DIRECTOR (5) EDWARD I RAY DIRECTOR (6) JOHN HENNESSY DIRECTOR (7) GENE BLOCK DIRECTOR (8) STEVEN SAMPLE DIRECTOR (9) MARK A EMMERT DIRECTOR (10) ELSON FLOYD DIRECTOR (11) RICHARD DIRECTOR (12) CL MAX NIKIAS DIRECTOR (13) LARRY SCOTT COMMISSIONER (14) SABATINO ASSOCIATE COMMISSIONER (15) RONALD MCQUATE CHIEF FINANCIAL OFFICER (16) WOODIE GENERAL BUSS AFFAIRS 100 100 100 100 |l520 903 659 464 417 615 430 541 440 914 703 658 390 039 669 279 555 350 639 257 424 253 145 533 141,949 90,036 79,515 38,908 0 329,900 0 294,431 32,841 100,000 33,000 170,526 74,174 18,208 20,593 19,444 Form 990 (20 10) Form990(2010) pages Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (cont|nued) (A) (B) (C) (D) (E) (F) Name and Tltle Average Posltlon (check all Reportable Reportable Estlmated hours that apply) compensatlon compensatlon amount of other per I from the from related compensatlon week 3,5 organlzatlon (W- organlzatlons from the 52 EET (W- 2/1099- organlzatlon and hours Q- Ir' El. MISC) related 5 5 or F, 3 cu organ|za IODS related 5' rx 3 -r Il organlzatlons .1-, ln 3; Schedule .1-. Q- O) I1 (17) WEIBERG DEPUTY 40 O0 291285 64558 (18) JAMES MULDOON ASSOCIATE COMMISSIONER 40 00 158084 311475 (19) DUANE ASSOCIATE COMMISSIONER 40 00 153053 36976 (20) CHRISTINE A DAWSON ASSOCIATE COMMISSIONER 40 00 1401345 22553 (21) RONALD A BARKER ASSOCIATE COMMISSIONER 40 OO 149287 47352 (22) DANETTE LEIGHTON CHIEF MARKETING OFFICER 40 OO 1711248 311911 1b Sub-Total Total from continuation sheets to Part VII, Section A . Total (add lines 1b and 1c) 3,204,878 7,996,806 1.678.450 2 Total number of |nd|v|duals (lncludlng but not to those llsted above) who recelved more than $100,000 ln reportable compensatlon from the organ|2at|onlr12 3 the organlzatlon any former offlcer, dlrector or trustee, key employee, or hlghest compensated employee on llne la? If "Yes/'comp/ete Schedu/elforsuch Individual . . . . . . . . . . . . . No 4 For any |nd|v|dual llsted on llne la, IS the sum of reportable compensatlon and other compensatlon from the organlzatlon and related organlzatlons greater than If "Yes/'comp/ete Schedu/eJforsuch 5 D|d any person llsted on llne 1a recelve or accrue compensatlon from any unrelated OFQBDIZEIIOD or |nd|v|dual for servlces rendered to the OFQBDIZEIIOD7 If "Yes/'comp/ete Schedu/elforsuch person . . . . . No Section B. Independent Contractors 1 Complete table for yourflve hlghest compensated Independent contractors that recelved more than $100,000 ofcompensatlon from the organlzatlon (A) (B) (C) Name and buslness address DESCFIDIIOH of SGFVICGS Compensatlon BOWL CHAMPIONSHIP SERIES 3965 83RD STREET 283 ADMINISTRATOR 900,000 PRAIRIE KS 66208 PASADENA TOURNAMENT OF ROSES 391 SOUTH ORANGE GROVE BLVD ADMINISTRATOR 295,860 PASADENA, CA 91184 PEABODY LLP 100 SUMMER STREET LEGAL 261,251 BOSTON, MA 02110 SPARKYJAX PROMOTIONS LLC 2137 HOLMAN STREET MARKETING 241,946 WOODLAND, CA 95776 PROSKAUER ROSE LLP ELEVEN TIMES SQUARE LEGAL 237,367 NEW YORK, NY 100368299 2 Total number of Independent contractors (lncludlng but not to those llsted above) who recelved more than $100,000 ln compensatlon from the organlzatlon ll-8 Form 99o(2o1o) Form 990 (2010) Part Statement of Revenue ESI Cunt and l"|Ll FIB 0-grsanw er Ftev th CI Page 9 (A) (B) (C) (D) Total revenue Related or Unrelated Revenue exempt buslness functlon revenue excluded revenue from tax under sectlons 512, 513, or 514 1a Federated campalgns . 1a dues . 1b events . . 1c Related organlzatlons . . 1d Government grants All other grants, and 244,000 amounts not Included above Noncash lncluded ln llnes 1a-1f Total. Add llnes 1a-1f . 244.000 2a TELEVISION RIGHTS FEES 515100 59,539,702 59,539,702 POST SEASON BOWL REV 711210 33,408,339 33,408,339 NCAA 711210 17,242,330 17,242,330 OTHER REVENUE 900099 1,166,386 1,166,386 All other program SEFVICE revenue |1000 2a-2f 111,356,757 3 Investment lncome (lncludlng lnterest and other amounts) 1721448 1721448 4 Income from lnvestment of tax-exempt bond proceeds ll- 5 Rovaltles - 111 Real (ll) Personal 6a Gross Rents Less rental expenses Rental lncome or(loss) Net rental lncome or (loss) . Securltles Other 7a Gross amount from sales of assets other than lnventory Less cost or other basls and sales expenses Gam or (loss) Net galn or(loss) 36 Gross lncome from events (not lncludlng reported on llne 1c) See Part IV, llne 18 . . . a Less dlrect expenses . . . Net lncome or (loss) from events . . 96 Gross lncome from gamlng act|v|t|es See Part IV, l|ne 19 . a Less dlrect expenses Net lncome or (loss) from gamlng act|v|t|es . . 106 Gross sales of lnventory, less returns and allowances . a Less cost ofgoods sold . . Net lncome or (loss) from sales oflnventory . . Mlscellaneous Revenue 11a TTY 9 Other - - - 111 Total. Add llnes 11a-11d . 12 Total revenue. See Instructlons . 111,773,205 172,448 111,350,757 Form 99o(2010) Form 990 (2010) Statement of Functional Ex enses Page 10 Section 501(c)(3) and 501(c)(4) organizations must complete all columns. All other organizations must complete column (A) but are not required to complete columns (B), (C), and (D). Do not include amounts reported on lines 6bPart Total expenses expenses general expenses expenses 1 Grants and other to governments and organlzatlons |n the See Part IV, l|ne 21 93527518 93527518 2 Grants and other to |nd|v|duals |n the See Part IV, l|ne 22 3 Grants and other to governments, organlzatlons, and |nd|v|duals the See Part IV, llnes 15 and 16 4 Beneflts pald to or for members 5 Compensatlon of current offlcers, dlrectors, trustees, and key employees 3,572,221 3,572,221 6 Compensatlon not lncluded above, to dlsquallfled persons (as deflned under sectlon 4958(f)(1)) and persons |n sectlon 4958(c)(3)(B) 7 Other salarles and wages 8 Penslon plan (lnclude sectlon 401(k) and sectlon 403(b) employer 570.017 570,017 9 Other employee beneflts . . 10 Payroll taxes a Fees for SEFVICES (non-employees) Management - - - - Professlonal servlces See Part Il( /me 17 . Investment management fees Other 12 and promotlon . 13 Offlce expenses . . . 14 Informatlon technology . 15 Royaltles . . 16 - 17 18 Payments of travel or entertalnment expenses for any federal, state, or local publlc off|c|als 19 Conferences, conventlons, and . 20 Interest 21 Payments to 22 Depreclatlon, depletlon, and amortlzatlon . 23 Insurance 24 Other expenses Itemlze expenses not covered above (Llst mlscellaneous expenses |n l|ne 24f Ifllne 24famount exceeds 10% of l|ne 25, column (A) amount, l|ne 24fexpenses on Schedule a DIRECT EXPENSE COMMISIONS SPECIAL PROJECTS OFFICIATING GRANT EXPENSE All 25 Total functional expenses. Add llnes 1 through 24f 0 26 Joint costs. Check here It lf followlng SOP 98-2 (ASC 958-720) Complete l|ne only lfthe organlzatlon reported |n column (B) Jolnt costs from a comblned educatlonal campalgn and sol|c|tat|on Form 99o(2010) Form990(2010) page 11 246, 770 Balance Sheet 1 Cash-non-lnterest-bearlng 2 and temporary cash lnvestments . 3 Pledges and grants recelvable, net . . 4 Accounts recelvable, net 5 Recelvables from current and former offlcers, dlrectors, trustees, key employees, and hlghest compensated employees Complete Part II of Schedule 6 Recelvables from other d|squal|f|ed persons (as deflned under sectlon 4958(f)(1)), persons |n sectlon 4958(c)(3)(B), and employers, and sponsorlng organlzatlons ofsectlon 501(c)(9) voluntary employees' beneflclary organlzatlons (see |nstruct|ons) Schedule 5 7 Notes and loans recelvable, net . 8 Inventorles for sale or use 9 Prepald expenses and deferred charges . . 10a Land, bu|ld|ngs, and equlpment cost or other basls Complete 912,281 Part of Schedule 108 Less accumulated depreclatlon . . 11 traded securltles . . . . . . 12 Investments-other securltles See Part IV, llne 11 . 13 Investments-program-related See Part IV, l|ne 11 . 14 assets 15 Other assets See Part IV, l|ne 11 16 Totalassets. Add llnes 1 through 15 (must equal l|ne 34) . 17 Accounts payable and accrued expenses . 18 Grants payable 19 Deferred revenue . . . 20 Tax-exempt bond l|ab|l|t|es 21 Escrow or custodlal account l|ab|l|ty Complete Part IVof ScheduleD . 22 Payables to current and former offlcers, dlrectors, trustees, key -P: employees, hlghest compensated employees, and dlsquallfled persons Complete Part II of Schedule 23 Secured mortgages and notes payable to unrelated partles . 24 Unsecured notes and loans payable to unrelated th|rd partles . 25 Other l|ab|l|t|es Complete Part 0fSchedule 26 Total liabilities. Add llnes 17 through 25 Organizations that follow SFAS 117, check here ll- |7 and complete lines 27 3 through 29, and lines 33 and 34. 27 net assets . . . 28 Temporarlly net assets . 29 Permanently net assets If Organizations that do not follow SFAS 117, check here P- and complete lines 30 through 34. 30 Capltal stock or trust pr|nc|pal, or current funds . . . 31 Pa|d-|n or capltal surplus, or land, bu|ld|ng or equlpment fund . . 32 Retalned endowment, accumulated lncome, or other funds 33 Total net assets orfund balances 34 Total l|ab|l|t|es and net assets/fund balances . A) (B) of year 482,687 302,371 1,329,276 1,871,842 125,000 2,507,846 _l\J C) 00 0) CD (O 2,035,669 4,543,515 nd of year 874,107 809, 1 95 300,937 1,861,842 157,568 626,829 1,598 4,632,076 1,791,869 257,500 3,269,867 5,319,236 -687, 1 60 -687, 1 60 4,632,076 Form 990 (20 10) Form 990(2010) Page 12 Reconcilliation of Net Assets Check |fSchedule contalns a response to any questlon |n th|s Part XI 1 Total revenue (must equal Part column (A), l|ne 12) 111,773,205 2 Total expenses (must equal Part IX, column (A), llne 25) . 114,496,034 3 Revenue less expenses Subtract l|ne 2 from llne 1 -2,722,829 4 Net assets orfund balances at ofyear (must equal Part X, l|ne 33, column 2,035,669 5 Other changes ln net assets orfund balances (explaln ID Schedule O) . . . 0 6 Net assets orfund balances at end ofyear Comblne llnes 3, 4, and 5 (must equal Part X, llne 33, column -637,160 Part XII Financial Statements and Reporting Check |fSchedule contalns a response to any questlon ID Part XII .I7 1 method used to prepare the Form 990 I- Cash I7 Accrual I'o ther Ifthe organlzatlon changed method from a prlor year or checked "Other," explaln ln Schedule 2a Were the organ|2at|on's f|nanc|al statements complled or revlewed by an lndependent accountant? . No Were the organ|zat|on's f|nanc|al statements audlted by an lndependent accountant? If"Yes," to 2a or 2b, does the organlzatlon have a that assumes for ofthe audlt, revlew, or comp|lat|on of|ts f|nanc|al statements and selectlon ofan lndependent accountant? Ifthe organlzatlon changed elther |ts process or selectlon process durlng the tax year, explaln |n Schedule Yes If"Yes" to l|ne 2a or 2b, check a box below to |nd|cate whether the f|nanc|al statements for the year were lssued on a separate basls, consolldated baSlS, or both I7 Separate basls I- Consolldated baSlS I- Both consolldated and separated basls 3a As a result ofa federal award, was the organlzatlon requlred to undergo an audlt or audlts as set forth ID the S|ngleAud|tActand OMB C|rcularA-133? No If"Yes," d|d the organlzatlon undergo the requlred aUdlt or audlts? Ifthe organlzatlon d|d not undergo the requlred aUdlt or aUdltS, explaln why |n Schedule and any steps taken to undergo such audlts . . Form 99o(2o1o) efile GRAPHIC rint DO NOT PROCESS As Filed Data - DLN: 93493136074932 SCHEDULE A (Form 990 or 990EZ) Department ofthe Treasury Intemal Revenue Sennce Name of the organlzatlon PACIFIC- 10 CONFERENCE Public Charity Status and Public Support Complete if the organization is a section 501(c)(3) organization or a section 4947(a)(1) nonexempt charitable trust. OMB N0 1545-0047 2010 Open to Public Attach to Form 990 or Form 990-EZ. See separate instruct ions. Inspection Employer identification number Part I Reason for Public Charity Status (All organizations must complete this part.) See instructions The organlzatlon IS not a prlvate foundatlon because It IS (For llnes 1 through 11, check only one boxchurch, conventlon ofchurches, or assoclatlon ofchurches ln section school |n section (Attach Schedule hospltal or a COODGFEIIVG hospltal servlce organlzatlon ln section medlcal research organlzatlon operated |n CODJUDCIIOD a hospltal |n section Enter the hosp|tal's name, clty, and state 5 I- An organlzatlon operated forthe beneflt ofa college or owned or operated by a governmental unlt ln section (Complete Part II 6 I- A federal, state, or local government or governmental unlt ln section 7 I- An organlzatlon that normally FECEIVQS a substantlal part of IIS support from a governmental unlt orfrom the general publlc |n section 170(b)(1)(A)(vi) (Complete Part II 8 I- A communlty trust ln section 170(b)(1)(A)(vi) (Complete Part II 9 I- An organlzatlon that normally FECEIVQS (1) more than 331/3% of IIS support from fees, and gross recelpts from act|v|t|es related to |ts exempt functlons-subject to certaln exceptlons, and (2) no more than 331/3% of IIS support from gross lnvestment lncome and unrelated buslness taxable lncome (less sectlon 511 tax) from buslnesses acqulred by the organlzatlon afterJune 30, 1975 See section 509(a)(2). (Complete Part 10 I- An organlzatlon organlzed and operated excluslvely to test for publlc safety Seesection 509(a)(4). 11 I7 An organlzatlon organlzed and operated excluslvely forthe beneflt of, to perform the functlons of, or to carry out the purposes of one or more supported organlzatlons ID sectlon 509(a)(1) or sectlon 509(a)(2) See section 509(a)(3). Check the box that the type organlzatlon and complete llnes 1 le through 1 1h a I7 Type I I- Type II I- Type - Functlonally lntegrated I- Type - Other I7 By box, I that the organlzatlon IS not controlled dlrectly or by one or more dlsquallfled persons other than foundatlon managers and otherthan one or more supported organlzatlons |n sectlon 509(a)(1)or SECIIOD 509(a)(2) Ifthe organlzatlon recelved a determlnatlon from the IRS that It IS a Type I, Type II or Type organlzatlon, check box I- SINCE August 17, 2006, has the OFQEDIZEIIOD accepted any or from any of the followlng persons? a person who dlrectly or controls, elther alone or together persons |n N0 and below, the body ofthe the supported organlzatlon? 11g(i) No (ii) a famlly member ofa person |n above? 11g(ii) No a 35% controlled ofa person ID or above? No Provlde the followlng lnformatlon about the supported organ|2at|on(s) (iv) - Type of Is U16 (V) (VI) or amzatlon In you notlfy the Is the Name of (ii) Orgamzatmn organlzatlon |n organlzatlon |n on (I) In Amount of Supported EIN col (|)ofyour col organlzed orgamzatlon llnes 1- 9 above VOUVQOVEVUIUQ Support, In the -, support sectlon (See See Data Table Total 92,527,518 For Paperwork Red ucton Act Notice, see the Instructions for Form 990 at 1 1 2 8 5 Schedu|eA(Form 990 or 990-EZ) 2010 ScheduleA (Form 990 or990-EZ)2010 Pag@2 Support Schedule for Organizations Described in Sections 170(b)(1)(A)(iv) and 170(b)(1) (Complete only lf you checked the box on llne 5, 7, or 8 of PartI or lf the organlzatlon falled to quallfy under Part If the organlzatlon falls to guallfy under the tests llsted below, please complete Part Section A. Public Su ort 1 GIHIS, grants, and fees recelved (Do not lnclude any "unusual grants 2 Tax revenues levled forthe organlzatlon's beneflt and elther pald to or expended on behalf 3 The value ofservlces by a governmental unlt to the organlzatlon wlthout charge 4 Total.Add llnes 1 through 3 5 The portlon of total by each person (other than a governmental unlt or supported on llne 1 that exceeds 2% of the amount shown on llne 1 1, column 6 Public Support. Subtract llne 5 from llne 4 Section B. Total Su ort l?ta' 7 Amounts from llne 4 3 Gross lncome from lnterest, payments recelved on securltles loans, rents, royaltles and lncome from sources 9 Net lncome from unrelated buslness whether or not the buslness IS regularly carrled on 10 Other lncome Do not lnclude galn or loss from the sale OfCapltB| assets (Explaln ln Part IV) 11 Total support (Add llnes 7 through 10) 12 Gross recelpts from related etc (See 13 First Five YearsIfthe Form 990 IS for the organlzatlon's second, fourth, tax year as a 501(c)(3) organlzatlon, check box and stop here Pl- Section C. Com - utation of Public Su ort Percenta - 14 Support Percentage for 2010 (llne 6 column by llne 11 column 15 Support Percentage for 2009 Schedule A, Part II, llne 14 16a 33 1/3?/o support test-2010. Ifthe organlzatlon not check the box on llne 13, and llne 14 IS 33 1/3% or more, check box and stop here. The organlzatlon quallfles as a supported organlzatlon 33 1/3?/o support test-2009. Ifthe organlzatlon not check the box on llne 13 or 16a, and llne 15 IS 33 1/3% or more, check box and stop here.The organlzatlon quallfles as a supported organlzatlon FI- 17a test-2010. Ifthe organlzatlon not check a box on llne 13, 16a, or 16b and llne 14 IS 10% or more, and lfthe organlzatlon meets the "facts and clrcumstances" test, check box and stop here. Explaln ln Part IV how the organlzatlon meets the "facts and clrcumstances" test The organlzatlon quallfles as a supported organlzatlon test-2009. Ifthe organlzatlon not check a box on llne 13, 16a, 16b, or 17a and llne 15 IS 10% or more, and lfthe organlzatlon meets the "facts and clrcumstances" test, check box and stop here. Explaln ln Part IV how the organlzatlon meets the "facts and clrcumstances" test The organlzatlon quallfles as a supported organlzatlon FI- 18 Private Foundation Ifthe organlzatlon not check a box on llne 13, 16a, 16b, 17a or 17b, check box and see Schedule A (Form 990 or 990-EZ) 2010 ScheduleA (Form 990 or990-EZ)2010 P51933 Support Schedule for Organizations Described in Section 509(a)(2) (Complete only lf you checked the box on llne 9 of Part I or lf the organlzatlon falled to quallfy under Part II. If the organlzatlon falls to guallfy under the tests llsted below, please complete Part II.) Section A. Public Su ort Vea'be9'""'"9 2006 2007 2008 2009 2010 (f)T0ral 1 grants, and fees recelved (Do not lnclude any "unusual grants merchandlse sold or SEFVICES performed, or faCl|ltlES ln any that IS related to the 0rgan|zat|on's tax-exempt purpose 2 Gross recelpts from are not an unrelated trade or DUSIDESS under sectlon 513 4 Tax revenues levled forthe 0rgan|zat|on's beneflt and elther pald to or expended on behalf 5 The value ofservlces by a governmental Unlt to the organlzatlon WlthOUt charge 6 Total.Add llnes 1 through 5 7a Amounts lncluded on llnes 1, 2, and 3 recelved from dlsquallfled persons Amounts lncluded on llnes 2 and 3 recelved from other than dlsquallfled persons that exceed the greater of$5,000 or 1% ofthe amount on llne 13 forthe year Add llnes 7a and 7b 3 Public Support (Subtract llne 7c from llne 6 Section Total Su ort Calendar year year Amounts from llne 6 10a Gross lncome from lnterest payments recelved on 2006 2007 (c)2008 2009 2010 Total and lncome from - 9 sources Unrelated buslness taxable lncome (less sectlon 511 taxes) from buslnesses acqulred after June 30, 1975 Add llnes 10a and 10b 11 Net lncome from unrelated DUSIDESS not |nC|Uded ln llne 10b, whether or not the DUSIDESS IS regularly carrled on 12 Other lncome Do not lnclude galn or loss from the sale of capltal assets (Explaln ln Part IV 13 Total support (Add llnes 9, 10c, 11 and 12 14 First Five Years Ifthe Form 990 IS for the 0rgan|zat|on's second, fourth, tax year as a sectlon501(c)(3) organlzatlon, check box and stop here Pl- Section Com - utation of Public Su ort Percenta - 16 support percentage from 2009 Schedule A Part llne 15 15 Support Percentage for 2010 (llne 8 column by llne 13 column I Section D. Computation of Investment Income Percentage Investment lncome percentage from 2009 Schedule A Part llne 17 17 Investment lncome percentage for 2010 (llne 10c column by llne 13 column 18 EI 19a 33 1/3?/o support tests-2010. Ifthe organlzatlon not check the box on llne 14, and llne 15 IS more than 33 1/3% and llne 17 IS not more than 33 check box and stop here. The organlzatlon quallfles as a supported organlzatlon Pl- 33 1/3?/o support tests-2009. Ifthe organlzatlon not check a box on llne 14 or llne 19a, and llne 16 IS more than 33 1/3?/0 and llne 18 IS not more than 33 check box and stop here. The organlzatlon quallfles as a supported organlzatlon FI- 20 Private Foundation Ifthe organlzatlon not check a box on llne 14, 19a or 19b, check box and see Pl- Schedule A (Form 990 or 990-EZ) 2010 Schedule A (Form 990 or 990-EZ) 2010 Page 4 Supplemental Information. Supplemental Informat|on. Complete th|s part to prov|de the explanat|ons requ|red by Part II, l|ne 10; Part II, l|ne 17a or 17b; and Part l|ne 12. Also complete th|s part for any add|t|onaI |nformat|on. See mstructnons Schedule A (Form 990 or 990-EZ) 2010 efile GRAPHIC rint - DO NOT PROCESS As Filed Data - DLN: 93493136074932 OMB N0 1545-0047 990 Supplemental F|nanc|al Statements 1 0 lr Complete if the organization answered "Yes," to Form 990, Department ofthe Treasury part IV12_ Open to SGVVICG lr Attach to Form 990. lr See separate instruct ions. Name of the organization Employer identification number PACIFIC-10 CONFERENCE 94-1459048 Part I Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts. Complete anlzatlon answered "Yes" to Form 990 Part IV l|ne 6. Funds and other accounts Total number at end of year Aggregate to (durlng year) Aggregate grants from (durlng year) Aggregate value at end ofyear the organlzatlon lnform all donors and donor advlsors ln that the assets held ln donor advlsed funds are the organ|zat|on's property, subject to the organ|zat|on's excluslve legal control? Yes N0 the organlzatlon lnform all grantees, donors, and donor advlsors ln that grant funds may be used only for charltable purposes and not for the beneflt ofthe donor or donor advlsor, or for any other purpose prlvate beneflt V65 N0 Conservation Easements. Com lete lf the or an|zat|on answered "Yes" to Form 990 Part IV l|ne 7. Purpose(s) ofconservatlon easements held by the organlzatlon (check all that apply) Preservatlon of land for publlc use (e recreatlon or pleasure) Preservatlon ofan hlstorlcally lmportantly land area I- Protectlon of natural habltat I- Preservatlon ofa hlstorlc structure I- PFESEFVBEIOD ofopen space Complete llnes 2a-2d lfthe organlzatlon held a quallfled conservatlon ln the form ofa CODSEFVBIIOD easement on the last day ofthe tax year -I 5 Total number ofconservatlon easements Total acreage by CODSEFVBIIOD easements Number ofconservatlon easements on a h|stor|c structure lncluded ln Number ofconservatlon easements lncluded ln acqulred after 8/17/06 Number ofconservatlon easements modlfled, transferred, released, or termlnated by the organlzatlon durlng the taxable year lr Number ofstates where property subject to CODSEFVBEIOD easement IS located ll- Does the OFQBDIZEIIOD have a pollcy the perlodlc monltorlng, and enforcement ofthe CODSEFVBIIOD easements It holds? YEUR5 Staff and volunteer hours devoted to monltorlng, and conservatlon easements durlng the year P- Amount ofexpenses lncurred ln monltorlng, and conservatlon easements durlng the year Does each conservatlon easement reported on llne 2(d) above the requlrements ofsectlon |'Yes In Part XIV, how the organlzatlon reports conservatlon easements ln |ts revenue and expense statement, and balance sheet, and lnclude, the text of the footnote to the organ|zat|on's flnanclal statements that the organ|zat|on's for conservatlon easements Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets. Complete |f the organlzatlon answered "Yes" to Form 990, Part IV, l|ne 8. 1a 2 a Ifthe OFQBDIZEIIOD elected, as under SFAS 116, not to report ln revenue statement and balance sheet works of art, hlstorlcal treasures, or other assets held for publlc educatlon or research ln furtherance of publlc SEFVICE, provlde, ln Part XIV, the text ofthe footnote to IIS flnanclal statements that these ltems Ifthe organlzatlon elected, as under SFAS 116, to report ln revenue statement and balance sheet works ofart, hlstorlcal treasures, or other assets held for publlc educatlon, or research ln furtherance of publlc SGFVICE, provlde the followlng amounts relatlng to these ltems Revenues lncluded ln Form 990, Part llne 1 lr (ii)Assets lncludedln Form 990,PartX Ifthe organlzatlon recelved or held works ofart, hlstorlcal treasures, or other assets for flnanclal galn, provlde the followlng amounts requlred to be reported under SFAS 116 relatlng to these ltems Revenues lncluded ln Form 990, Part llne 1 Assets lncludedln Form 990,PartX ll-$ For Privacy Act and PapenNork Reduction Act Notice, see the Intructions for Form 990 at 5 2 2 8 3 Schedule (Form 990) 2010 Held at the End of the Year Schedule (Form 990) 2010 Page 2 Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets Econrmuedl 3 Uslng the organ|zat|on's BCCESSIOD and other records, check any of the followlng that are a s|gn|f|cant use of |ts collectlon ltems (check all that apply) 3 exh|b|t|on I- Loan or exchange programs Scholarly research Other I- Preservatlon forfuture generatlons 4 Provlde a of the organ|zat|on's collectlons and explaln how they further the organ|zat|on's exempt purpose |n Part XIV 5 Durlng the year, d|d the organlzatlon sol|c|t or recelve donatlons ofart, hlstorlcal treasures or other s|m|lar assets to be sold to ralse funds ratherthan to be malntalned as part ofthe organ|zat|on's Yes N0 Escrow and Custodial Arrangements. Complete |f the organ|zat|on answered "Yes" to Form 990, Part IV, l|ne 9, or reported an amount on Form 990, Part X, l|ne 21. 1a Is the organlzatlon an agent, trustee, custodlan or other lntermedlary for or other assets not lncluded on Form 990,Part If "Yes," explaln the arrangement ln Part XIV and complete the followlng table - Amount balance durlng the year durlng the year balance 2a the organlzatlon lnclude an amount on Form 990,Part X,l|ne 21? I-Yes If"Yes," explaln the arrangement ln Part XIV Part Endowment Funds. Com lete lf the or an|zat|on answered "Yes" to Form 990 Part IV l|ne 10. Back 1a ofyear balance . Investment orlosses . Grants or . . . Other expendltures forfac|l|t|es and programs . . Endofyearbalance 2 Provlde the estlmated percentage ofthe year end balance held as 3 Board deslgnated or quasl-endowment lr Permanent endowment lr Term endowment P- 3a Are there endowment funds not ln the possesslon ofthe organlzatlon that are held and for the organlzatlon by unrelated organlzatlons . . . (ii) related organlzatlons If"Yes" to are the related organlzatlons llsted as requlred on Schedule N0 - .. 3b 4 ln Part XIV the lntended uses of the organ|zat|on's endowment funds Investments-Land Buildin and ui ment. See Form 990 Part l|ne 10. of lnvestment Book value 1a Land . . Leasehold lmprovements . 148,870 Equlpment 456,003 .. Other 21,956 Total. Add llnes 1a-1e (Column should equal Form 990, Part X, column (B), line . . . . lr 626,829 Schedule (Form 990) 2010 Schedule (Form 990) 2010 Part VII Investments-Other Securities. See Form 990 Part l|ne 12. ofsecurlty or category (b)Book Value (lncludlng name ofsecurlty) (1 )F|nanc|al derlvatlves (2 losely-held EQUIIV lnterests Other Total. (Column should equal Form 990, Pa/'tx col (B) line 12) Part Investments-Pro ram Related. See Form 990 Part l|ne 13. of lnvestment type Book value Total. (Column should equal Fomv 990, Part)? col (B) line 13) Part IX Other Assets. See Form 990 Part l|ne 15. Total. (Column should equal Form 990, Part X, col.(B) /me 15.) Part Other Liabilities. See Form 990 Part l|ne 25. 1 of L|ab|l|ty Amount Federal Income Taxes PROFESSIONAL SERVICES CONTRACT LIABILITY 3,269,867 Total. (Column should equal Fonn 990, Part)? col (B) line 25) p. 3,269,867 Page 3 Method ofvaluatlon Cost or end-of-year market value Method ofvaluatlon Cost or end-of-year market value Book value . I- 2. F|n 48 (ASC 740) Footnote In Part XIV, provlde the text of the footnote to the organ|zat|on's flnanclal statements that reports the organ|zat|on's l|ab|l|ty for uncertaln tax under FIN 48 (ASC740) Schedule (Form 990) 2010 Schedule (Form 990)2010 Pag@4 Part XI Reconciliation of Chan in Net Assets from Form 990 to Financial Statements ggomxoo Oglni-1'-Df'D VD :hlhf- :`UrulOO 'Q=1mF'r< I- r-I-0_0 (DI33 333: U) -1 3 _mm (DON CJ u1 -hw -hw N1-1-U1-1 nu-as ?no.nu-as 2 nu-as ?no.nu-3f-1-rr] mnamh Q_-h ma- -h _-mg $33 SCD 3 D. m_h 0.51 U10 LO U10 (Q QJJOIIFPO Q. 3:3 gf"-<3\0 QHUU <30 _, 2 fb- ?.9-1= Fu' "fb I 50| El-3 Q- 3 -1 93 9* o591-5 f'rnggc? A (D 3: Orl519. >fLD: (DN S-(9) (H) (C) (fl) (2) (0 secnon 512(b)(13) Name, address, and EIN of related organlzatlon Prlmary Legal (state Exempt Code sectlon Publlc Chaflty status Dlrect COntrO||ed or forelgn country) (lf sectlon Organ|zat|On See Data Table For Privacy Act and Paperwork Reduction Act Notice, see the Instruct ions for Form 990Schedule (Form 990) 2010 ScheduleR(Form990)2010 Pag@2 Identification of Related Organizations Taxable as a Partnership (Complete |f the organrzatron answered "Yes" on Form 990, Part IV, line 34 because |t had one or more related organrzatrons treated as a durrng the tax year.) (3) |_ega| (9) DISDFODITIODEIQ Code V-UBI General or Name, address, and EIN of Prlmary Dlrect Share of total lncome Share of end-of-year amount In b0X 20 Of managmg related organlzatlon (state or exdud?d from tax' assets Schedule K-1 formgn under SECIIOHS 512- (Form 1065) country) 514) IIE IIB Part IV Identification of Related Organizations Taxable as a Corporation or Trust (Complete if the organrzatron answered "Yes" on Form 990, Part IV, l|ne 34 because |t had one or more related organrzatrons treated as a corporation or trust durrng the tax year.) Percentage ow (2) (C) (fl) (S) (9) Name, address, and EIN of related organlzatlon pnmary Legal Dlrect Type of Share of total lncome Share of Percentage (state or (C corp, corp, end-of-year forelgn or trust) assets country) Schedule (Form 990) 2010 ScheduleR(Form990)2010 Pag@3 Part Transactions With Related Organizations (Complete |f the organ|zat|on answered "Yes" on Form 990, Part IV, l|ne 34, 35, 35A, or 36.) Note. Complete llne 1 |fany IS llsted |n Parts II, orIV N0 1 Durlng the tax year, the orgranlzatlon engage |n any of the followlng transactlons one or more related organlzatlons llsted |n Parts Recelpt of lnterest (ii) annultles royaltles (iv) rent from a controlled N0 Glft, grant, or capltal to other organ|zat|on(s) Glft, grant, or capltal from other organ|zat|on(s) N0 Loans or loan guarantees to or for other organ|2at|on(s) N0 Loans or loan guarantees by other organ|zat|on(s) N0 Sale ofassets to other organ|zat|on(s) N0 Purchase ofassets from other organ|2at|on(s) N0 Exchange ofassets N0 Lease of fac|l|t|es, equlpment, or other assets to other organ|zat|on(s) N0 Lease equlpment, or other assets from other organ|zat|on(s) No Performance ofservlces or for other organ|zat|on(s) N0 Performance ofservlces or or by other organ|zat|on(s) N0 Sharlng of fac|l|t|es, equlpment, ma|l|ng or other assets N0 Sharlng of pald employees N0 Relmbursement pald to other organlzatlon for expenses Relmbursement pald by other organlzatlon for expenses Other transfer ofcash or property to other organ|2at|on(s) N0 Other transfer of cash or property from other organ|zat|on(s) N0 2 Ifthe answerto any ofthe above IS "Yes," see the for lnformatlon on who must complete th|s llne, |nclud|ng covered and transactlon thresholds (3) (C) Transactlon Method of amount Name of other organlzatlon Amount lnvolved ype(a-r) lnvolved (1) (2) (3) (4) (5) (6) Schedule (Form 990) 2010 Schedule (Form 990) 2010 Unrelated Organizations Taxable as a Partnership (Complete if the organrzatron answered "Yes" on Form 990, Part IV, l|ne 37.) Page Provlde the followlng lnformatlon for each taxed as a through the organlzatlon conducted more than flVE percent of |ts act|v|t|es (measured by total assets revenue) that was not a related organlzatlon See excluslon for certaln lnvestment (2) (C) Name, address, and EIN of Prlman/ aCtIVIty Legal (state or forelgn country) Are all partners sectlon 501(c)(3) organlzatlons-of- year assets allocatlons? IIE -- (9) Code V-UBI amount ln box 20 of Schedule K-1 (Fonn 1065) rgross General or managrng partner? N0 Schedule (Form 990) 2010 Page5 Supplemental Information Complete part to provlde lnformatlon for responses to questlons on Schedule (see Return Reference Explanation Schedule (Form 990) 2010 AdC|itiO|1El| Data Return to Form Software ID: Software Version: EIN: 94-1459048 Name: PACIFIC-10 CONFERENCE Form 990, Schedule R, Part II - Identification of Related Tax-Exempt Organizations (C) 5 512 Legal Exempt Code Pubnc chanty Name, address, and EIN of related OFQBDIZBIIOD Prlmary (state Sectlon Status Dlrect (DX13) (lfsectlon 501(c) ENUW Controlled Country) OFQEDIZBIIOD UNIVERSITY OF ARIZONA 74-2652689 ARIZONA STATE UNIVERSITY 86-0196696 UNIVERSITY OF CALIFORNIA-BERKELEY 94-6002123 UNIVERISTY OF OREGON 93-6001786 OREGON STATE UNIVERSITY 93-6001786 STANFO RD UNIVERSITY 94-1156365 UNIVERSITY OF CALIFORNIA-LOS ANGELES EDUCATION EDUCATION EDUCATION EDUCATION EDUCATION EDUCATION EDUCATION 95-6006143 UNIVERSITY 95-1642394 OF SOUTHERN CALIFORNIA EDUCATION EDUCATION UNIVERSITY OFWASHINGTON 91 6001537 WASHINGTO STATE UNIVERSITY 91-6001108 EDUCATION 115 115 115 115 115 115 A WA 115 Additional Data Form 990, Schedule A, Part I, Line 11h - Provide the following information about the organizations the organization supports. Name of Supported rganlzatlon (A) UNIVERSITY OF ARIZONA (B) ARIZONA STATE UNIVERSITY (C) UNIVERSITY OF CALIFORNIA BERKELEY (O) UNIVERSITY OF OREGON (E) OREGON STATE UNIVERSITY (F) STANFORD UNIVERSITY (G) UNIVERSITY OF CALIFORNIA- (H) UNIVERSITY OF SOUTHERN CALIFORNIA (I) UNIVERSITY OF WASHINGTON LOS ANGELES (J) WASHINGTON STATE Software ID: Software Version: EIN: 94-1459048 Name: PACIFIC-10 CONFERENCE IV IS the Type In your th? OFQBDIZBIIOD OFQBDIZEIIOD In on Ilnes 1 9 ovemm In (I) (I) In Amount ofsupport? 742652689 860196696 946002123 936001786 936001786 941156365 951642394 916001537 above OFIRC SECIIOD) SUDDOIT7 the 5 7 document956006143 916001108 Yes 10785875 7362087 7609154 11427445 7633219 12419677 9258100 9366973 9899430 6765558 or amzatlon In you notlfy IS the I