-h?v
npe?y3ehe rnaCan?
102:

Anpeca: Jonana Pucmha 6poj 1 

. 01? {?562
Metro: Beorpan 
Bpoj: 
IlaTyM: 2.1 1.2017. ronHHe

 

 

 

Ha ocnoay lmaria 107'. 103. 321mm} 0 Ha?aaxama 6p. 124112.
14! 681? 1 S). nupemop Jaguar npenyaeha ?(351313465414 rnacuux? acumen:

OILJIYKY 0 HOJIEJIH YFOBOPA

ILOIIEJBYJE CE erBop 0 jaBHoj (media
buying), 3: m?sopunom Ha?aaxe, HOHyljaHy ,,Nova Communications? 300 H3 Beorpa?a, Vanna
Bnajxormheaa 7.

nynHa Ha6aaxe. 3a nepnon on Foamy naHa npymarba npenmeme 
ymaapa no maxcnmannor nsuoca on 6.000.000.00 ?HH?pa 6&3 a npema yicynno npnxaa?e?oj mean
:1 lunacy on 13.131.994.43 un?apa 6e3 

11.9.2017. mnHHe, noneo Omyxy noxperamy manpenor nomymca jaBHe Ha?aaxe,
33130111111 6ij 01-7395, pan? Ha?aBKe aaKyna ornacnor npocmpa mTamnaHHM menujnma npem
areuque 3a ornamanarbe 3a ne'rpe?e JaBHor npenyaeha rnacnmc?, non ?pojem .1 H-49-
17.

3a HaBe?eHy Ha?aEKy. HapyI-mnau je naHa 22.9.2017. romme, o?janno 1103113 33. nonHOLuelte 
.ELOKymeHTauujy Ha HopTany OHHOCHO caojoj 3 1103143 321
nonnomeibe nouyna Ha l'lopn?my Cnym?ennx rnacnna Peny?nnxe Cp?uje 63.321 nponnca. Hana
5.10.20] Hapqunauje o?janno 14 ?many nokymeHTaque.

,[Lo ncrexa poxa 33 nouyua, 23.10.2017. 10.00 Hacoaa, Ha anpecy Hapynnoua
npucnene cy 

cnpoBenel-Ior nocwnxa msaparba nouy?a, gal-Ia 23.10.2017. manna, mmncuja aa jam-1y
je Cprquj OLIEHH nonyna, 0 Remy je 31.10.2017. FOILHHB caqHHwIa KojeM
je cnenehe:

1) Hanan" jannoj Ha?aBuH:

 

aa?yna 
HpenmeTjaBHe Ha?aBKe: mennjuma npexo areHque 33 ornama?arbe 3a
HOTpe?e .IaBHor npany3eha rnacnmc?;

 

UrnamaBaHaa.

?33113 oanaxa H3 Ol'llUTBl' 793412003;

 

Penna ?poj jaBHe Ha?aaxe 3a 2017. 

 

?pouerheHa Ha?aBKe (?es 15.000.000.00 nHHapa:

 

 

l/IsmaHa nnaHa jaBHHx 3a 201?. re?nuy:
n03Hqua 69 chyre ornamasarba 
Komo: 535 (0) cy?aeHuuje.

Hogan? H3 nnaHajaBHHx H3
(hnnaucujcmr nnana:

 

 

2} memm ?poj nonne'rnx nonyna:
BnaroapemeHo cy nonyne, onHocno ?10 23.10.2017IOJIHH6 no 10.00 qacoBa,
anMIbeHe cy cnenehe nouyne, Pl TD UBHM penocnenomz

 

 

 

 

 

 

 

 

 

 

 

Penna 6p0j 3330mm 6p0j Haaua no?yhatra ?arym car npnjema
1. 07-8920 ,,Media Point? .100, Be0rpaa 23.10.2017. 3! 9.10?
2. 07-8921 ,,Havas Media Adriatic? 000, Becrpaa 23.10.20] 7. 3! 9.450
3. 07-8922 .,N0va Communications? L100, Eecrpaa 23.10.2017. 9.490

 

He?narccpeme?c ncHyaa lmje 6mm.

3} Honyne xoje cy un?njene, 1:30 a paancau 3a un?njame:

1101-13013 nonyhaqa ,,Havas Media Adriatic? 2100 H3 151.0mm Koqe KaneTaHa 47, maruuaa
6p0j 21156028, HHE 109290060 (camocramia nenyaa), mane npeayse?e. cn?njena je mac lieanKBaTIhHB?,
H3 cneneher pasnora:

Huje 0011201401? ycacaa 11a pacncnaace nccnoaHnM
3a yuem?e ncayijaua jaBHe Ha?aaxe, a urrc npencTaBJba ?HTan
HenccTaTaIc no?yne npcnucan 3! 0.0314}! 106. I. TaqKa 2) 3a1c01?ra 0 Haumc.
,.Hava5 Media Adriatic? 1:100 Ila je LLBG roaHHe, paquajth on
naHa o?jaamneama nosnaa 3a nonncmeibe 11003013. mapmuo ornamaeaiba yxyanj
apean-cm 011 12.000.000,00 aHHapa 6e3 (360mm). 0.1 Lrera 3a jemic
jaaHa npeayaeha, a cc nc?rapnama chacnnxa 
n0nyiheHnM, caepeHHM {bopmynapcm pedpepeHuM H3 
ackymemauuje. ,,Havas Media Adriatic? r100 je cacjcj ncayaa jenny
pedJepe?uy (ca apyurree) 0 chyibenocrn necoe?or KanauHTeTa, am He 11
3a MHr-mmym jenncjaeao npeay3ehe, 3 mm je 6mm 3aXTeBa1-r0 ?oxymen'rauujcm.

nonyhe?a ucHa27.890.232,00 nHHapa 6e3 9.468.278500 aunapa ca 
AreHqucxa npoanauja: 
Hoayljaq Huje Imao 1'13chan npanpemaiba 

Hanomeua: Hapyqanau je 3aanHnI<y 0 oraapaiby 00030121, 03 23.10.2017. roam-re, 1010
Henocra'rak nouyae 3a ncayijaqa ?Haws Media Adriatic? n00, (mm yeepeiba 0
Hanncmapaiay) 0 chyI?me cnperae aa 3anccneHe, Tj. pantie anraacceaHe, chuma je oaaj
ne?yhaq 110wa330 chyibenccr Kaapoacaor (aanocneHc mm pa?HO 
Hajmaibe 1pm nuua ca cTequaM 06pa3033ibeM Ha OCHOBHHM axaaemcanm cryaujama c?amy ca Hajmarbe
240 ECUB 6011033.. 180 ECHE 6000531, Minna cneuujanncqunm 
cry?ujnma. OHHOCHO Ha OCHOBHHM cryanjama Tpajarby 011 Haj marae tie'erH marine), a 111m je xcuxypcacj
3/3 a?el?ZBaTI-Ie 06pacue, 33XT833H0 K30 noxaaneama 33 
Me?ymm, ce ?3 o?pasaua 3a anjaey 111x aanocnenHMx, Tj. pannc 
Ha 06aae3H0 c0unjann0 OCHpralbe, mome cnpema, 33 jaBHy Ha?amcy
cmarpa aa je nonyljati ,.Havas Media Adriatic? ace. anax nonaracr 
KanauHTeTa 3a yaemhe OBOM 

4) KpHTeijyM 33 uuerbnaame nonyna:

Hanonomnnja nonyna?.

H3600 Hameljy npnmeacm Hajncacmnuje ncayae
apmnc ce ouerbuearbem paHerarbeM HOHyna npema cneaehum cncmemnma KpHTeijyma:

 

 

 

 

 

 

Pen. ?poj EJIBMEHT nonaepa
1. Yicymm nn?y?cna Irena: 60
2. Arenu?jcxa nponnauja: 40
YKYIIHO: 100

 

 

 

 

1 . now?ena 60 nwnepa 
O?paHyH no BPOS BPmax Vmin Vp. me je-
BPos ?poj nounepa;
BPmax 6poj nonncpa no OBOM 
Vmin anCTHI'on chpannux nouyna nouyna-ueHa);
Vp HOHyne-uene.

2. Areuuniuxa npoanania

06133qu nomepa cc 3pm? Ha cnenehn 

llpoamnja no 1% 40 namepa;
l'lposuauja on 1,1 30 HOH?epa;
flpoamnja 011 2.1 3% 20 nomepa;
Ilpoansnja on 3,1 4% 10 nomlepa;
I'Iponmnja on 4.1 5% 5 nounepa;
Hpoauanja npelco 5% 1 nonnep.

oueHa nouyae no?njana ce ca?npawem normepa no CBHM 
(Sonosame ce Bpumno 3aoxpy>1<nsarbem Ha nae neuumane).

HajHHaca nonylje?a arennujma npuauanja Kujy cy nouybaqu mama aa ucxamy cnojoj
nonynn mama je 0.1% {ylcm'mno 6H 6mm nonyhena npnananja on 33 o?paqyn 5H ce


cnyuajy ,ua cy nocmjane nae mm Emue norlyna ca ?poj nomepa. Hapyuunau 6H 11011611110
yroBop jaBHOj Ha?aaun OHDM 1101134334)! je 110113511110 lunacy yxyuno nonyljeny neuy.

HM npuMEHe Haaeneuor He 5? 511110
moryhe 0 nonenn yroaopa. 0111100140 cnyqajy 113 cy 113a mm BHLLIE nonyhaqa. cy
nonnenu nonyne. ?my HOHyheHy ueHy nary nposmujy.
6H yroaop jaBHoj Ha?aauu nonenuo OHOM noayhatiy 614 6110 1131332qu nyreM )er?a.

Houyhaq: nMedia Point? 1100 M3 Beorpana. Vanna Ammbamucque Gop?e 13B. 6p_1
20552387211145 1061911461?camocmnaa nonvna)
nynuo nor-:yhena uena: 37.945.973.27 6B3 91.535.167.92 ca 
Pox nouyne: 90 gal-Ia;
Pox nnahama: 20 Jana 011 11311161 naapmeHe 
Arenunjcxa npoansnja: 
Bpm?a Jmua: 
rim-what: HMje muao 110113736;
Ilunyna je npuxnaTJLuBa.

 

 

 

 

Kpnrepnij O?paqyu nonnepa Bp. normepa
n0Hy1jeHa new (60 ?o?osa 60x6.131.994.437'794597327 46.30
Arenuujcxa npoanrmja (40 60110311 maxcumanno}: 0.9% (Hporsuanja no 1% - 40 nonnepa) 40

 

 

 

 

 

HOHJIEPA: 86.30

?uny?aq: ,LNova Communications? ?100 113 Beorpa?a. Ynnua Bnaixoanhena 7. man/141111 61304
17175629. I'll/15 100061009 nowaa)
nynHo nonybena uena: 15.131.994.43 nnHapa ?es 01111012110 7.358.393.31 nHHapa ca 
Pox same-ma HOHyne: 60 11311.3;
POE rmaharba: 15 nan-la on. Hana npenmeme 
AreHqucxa nponnauja: 

 

 

 

chTa npannor nuua: mano;
l'lonyljaq Hnje Tpomxone npunpemaiba noHyne;
l'lonyna je 

 

 

 

 

 

 

O?paqyn nonnepa Bp. nonnepa
nyni-Io nonylje?a (60 60110351 maxcumanuo): 60x6.131.994.43f6.131.994,43 60
Arenunjcxa (40 ?onona maxcnmanno}: 1% [l'lponnauja no 1% - 40 nomepa) 4U

 

 

YKYIIHO HOHJIEPA: 100

5) Home nony?aqa ce nonemyje yronop:

Ha npernena, (:prqu Queue nonyna npumene KpuTepujyma EKOHOMCKH 
nonyne, je npennomnna, Lia ce 3a Ha?aBKy mennjuma (media
buying), oTBopeHom jaBHe Ha?aaxe, K30 Hajnonomnnja ycsojn 
nonyna nonyijaqa ,.Nova Communications? noo n3 Beorpana, Ynnua Bnajxonnhena 7, 3aBoneHa Icon
Hapytmoua non ?pojem 07-8922 on 23.10.2017. na oe HCTOM none-nu yronop 33 033/ jaBHy Ha?asxy.

HAEABKE 33 xojy ce nonemyje yronop, 3a nepnon on (Hajnyme) 
naHa. yerbyje ce no Maxcuman?or H3Hoca on 6.000.000.00 nHHapa 663 npoueibene 
jaBHe Ha?aake, a npema yicynHo ueHH Home}; on (13.131.994.43 nHHapa 6E3 

?npemop JaBHor npenyseha rnacnux? npennor xoMchje '33 jaBHy Ha?aaxy 
npenMeTHOM Te Ha ocnoay aaoncxor onnam?ema women on): Onnyicy nonenn yroBopa 
onnyuyje [(30 napeun.

HOYKA IIPABHOM JIEKY:

HpoTnB one Onnyxe mom: ce nonHe'rn Barren 3a :13me31 npana pony on neceT naHa on naHa
menor o?jannannaiba Ha HopTany jaBHHx Ha?anxu.

Bax-res 3a npana ce Hapyunouy 33140:? npenyaehy ,,Cny7K6enn a Konuja
co nocmmba Peny?nntucoj 3a 3aanTy npaBa nocwnuumajaBI-mx Ha?anxn.

2-1/1

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