MEMO / NOTE DE SERVICE Information previously distributed / Information distribué auparavant TO: Chair and members of the Finance and Economic Development Committee DESTINATAIRE : Président et membre du Comité des finances et du développement économique FROM: John Smit Director, Economic Development and Long Range Planning; Planning, Infrastructure and Economic Development Department Contact : Richard Barton, Manager, Corporate Partnerships, Sponsorship and Advertising Branch; Economic Development and Long Range Planning; Planning, Infrastructure and Economic Development Department 613-580-2424, ext.25632 Richard.Barton@ottawa.ca EXPÉDITEUR : John Smit Directeur, Développement économique et Planification à long terme; Directions générale de la planification, de l’infrastructure et du développement économique Personne ressource : Richard Barton, Gestionnaire, Partenariats municipaux, Direction des commandites et de la publicité; Développement économique et planification à long terme; Direction générale de la planification, de l’infrastructure et du développement économique 613-580-2424 poste.25632 Richard.Barton@ottawa.ca DATE: June 20, 2017 20 juin 2017 FILE NUMBER: ACS2017-PIE-EDP-0021 SUBJECT: 2016 Sponsorship and advertising values over $25,000 OBJET : Montant des commandites et de la publicité atteignant plus de 25 000 $ en 2016 The Delegation of Authority By-law 2014-435, Section 13 (8) requires the Manager, Corporate Partnerships to submit an annual list of all sponsorship and advertising partnerships with a value exceeding $25,000 to the appropriate Standing Committee for information. The Sponsorship and Advertising Branch has requested and collected the information from all city departments and included the relevant information in Document 1. A total value of $8.8 million in cash and in-kind services was received for partnership agreements that exceeded $25,000 in 2016. For reference, the values of the partnerships in 2015 was $7.6 million. Original signed by John Smit SUPPORTING DOCUMENTATION Document 1 2016 Sponsorship and Advertising Annual Report over $25,000 Document 1 – 2016 Sponsorship and Advertising Annual Report over $25,000 Sponsor/Advertiser Description of the Sponsorship/ Advertising Value of Cash Agreements Value of in-kind Agreements Duration of the Agreement Bests Food Vending sales of snacks/healthy treats $62,500 January to December 2016 Coca-Cola Refreshments Canada Pouring rights agreement for Full Service cold drink vending services, commissions and monthly guarantees. Inkind value for free products. $268,445 DAP Enterprises Vending sales of trinkets and treats $25,460 IceNet Wireless Free public wi-fi and advertising on digital screens. In-kind value is for the provision and support of the wi-fi service at 26 locations and for free advertising of City messages $63,000 $137,000 Pattison Outdoor The cash value is for advertising on transit buses. The in-kind value is for placing City ad campaigns on buses. $2,051,163 $1,637,575 January 2013 December 2023 Pattison Outdoor In-kind value for city $260,000 Pattison - $3,000 December 2011 to December 2016 January to December 2016 December 2013 to June 2019 Sponsor/Advertiser Description of the Sponsorship/ Advertising and OutFront Media Value of Cash Agreements Value of in-kind Agreements messages on digital billboards Duration of the Agreement January 2013 to December 2023 Clear Channel January to December 2016 Royal Bank Canada (RBC) Sponsorship of free weekend public skating $78,500 October 2014 to March 2016 Surgenor Hyundai Loan of vehicles for summer aquatics program $27,000 April to late September 2016 Surgenor Barrhaven Naming rights for the two ice pads. In-kind value is for loaned vehicle to the City Parks, Recreation and Cultural Services Department for the Summer Youth programs. $45,000 Taggart Foundation Art in the Park $30,700 Tim Horton’s Cleaning the Capital campaign expenses for advertising and clean-up supplies. In-kind contribution included in- $25,000 $3,000 October 2012 to September 2022 in perpetuity $25,000 January December 2016 Sponsor/Advertiser Description of the Sponsorship/ Advertising Value of Cash Agreements Value of in-kind Agreements Duration of the Agreement store promotions; food and beverages and prizes Creative Outdoor Advertising Cash value is for advertising on benches/recycling containers. The in-kind value is for the provision and maintenance of the benches and litter bins as well as free advertising for city messages $141,050 Dymon Self Storage Ad wraps on ice cleaning machines $31,075 January 2015 to December 2017 Minto Communities Naming rights for the Minto Recreation Complex - Barrhaven $100,000 June 2013 to June 2028 Myers Nissan Loan of vehicles for summer aquatics program $30,000 May 2016 to September 2018 Ottawa Citizen In-kind advertising of Centrepointe Theatres Presents and Centrepointe Theatres Brand (print and digital) $80,000 May to December 2016 Ottawa Citizen Doors Open Ottawa $45,000 April to July $639,000 January to December 2016 Sponsor/Advertiser Description of the Sponsorship/ Advertising Value of Cash Agreements Value of in-kind Agreements (distribution of building guides, printing services, editorial coverage, digital advertising, print advertising and sponsorship of two DOO shuttle buses) Duration of the Agreement 2016 Rink board and wall advertising Various arenas January to December 2016 New Cap Radio Supports advertising of Centrepointe Theatres Presents and Centrepointe Theatres Brand (radio and digital) $26,500 May to December 2016 Sens Foundation Construction of the Sens Rink at Overbrooke $200,000 One time contribution Waste Management Contribution towards the construction of the Village Square Park gazebo/band shelter $30,000 Clear Channel Cash value is for advertising on and maintenance of the transit shelters. The inkind value represents the free advertisement placement of city campaigns. $1,700,000 $86,930 One time contribution $562,317 July 2003 – Q2 2017 Community Development Partnerships Description of the Partnership Value of Value of inCash kind Agreements Agreements Duration of the Agreement Canadian Tire Jumpstart Charities Supports Instruction, Transportation and Equipment cost $287,864 $110,000 Annual Partnership with Canadian Tire Ottawa Senators Foundation Supports instruction and transportation costs $30,000 $10,000 Annual partnership with the Ottawa Senators Foundation Notes: Value for theatres is an estimate based on previous years. Revenues were also received from leases of city property for billboards however the dollar values are not being disclosed to maintain the integrity of future competitive bidding.