Fitbit 2017 Year in Review DATA ANALYSIS Fitbit has released its 2017 Year in Review, revealing the top fitness facts of the year based on aggregated and anonymous data from Fitbit users across the globe. Fitbit analyzed the data and ranked countries and U.S. cities based on the following metrics: • Average daily steps • Average number of daily active minutes • Average hours slept per night The data also presented the top 20 U.S. cities that were the most active in 2017, based on average step count, active minutes, lowest resting heart rate, and longest sleep duration: Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 City Boston, MA-Manchester, NH Madison, WI Portland-Auburn, ME Minneapolis-St. Paul, MN Denver, CO Rochester, NY Cedar Rapids-Waterloo-Iowa City & Dubuque, IA Hartford & New Haven, CT Yakima-Pasco-Richland-Kennewick, WA Albany-Schenectady-Troy, NY Syracuse, NY Green Bay-Appleton, WI Seattle-Tacoma, WA Portland, OR Providence, RI-New Bedford, MA Philadelphia, PA Wilkes Barre-Scranton, PA San Diego, CA San Francisco-Oakland-San Jose, CA Lincoln & Hastings-Kearney, NE Additionally, Fitbit identified the top 20 U.S. cities with the lowest average resting heart rate: Rank 1 2 City San Diego, CA Boston, MA-Manchester, NH 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Madison, WI Portland-Auburn, ME Minneapolis-St. Paul, MN Denver, CO Rochester, NY Cedar Rapids-Waterloo-Iowa City & Dubuque, IA Hartford & New Haven, CT Yakima-Pasco-Richland-Kennewick, WA Albany-Schenectady-Troy, NY Syracuse, NY Seattle-Tacoma, WA Portland, OR Providence, RI-New Bedford, MA Philadelphia, PA Wilkes Barre-Scranton, PA San Francisco-Oakland-San Jose, CA Lincoln & Hastings-Kearney, NE Washington, DC (Hagerstown, MD) Fitbit also identified the most popular days of the year to run and bike around the world, and determined the most active days of the year in the U.S. and other countries by averaging and ranking the following data metrics: • Daily steps • Daily active minutes • Duration of sleep per night STEPS: Countries Ranked by Average Daily Steps Fitbit users around the world took over 45 trillion steps in 2017, enough steps to walk to Pluto and back almost 2.5 times. Hong Kong led the pack, its users taking an average 9.6K steps per day. Spain fell close behind at the number two spot, taking an average 9.5K steps per day. The following 20 countries took the most average daily steps this year: Rank 1 2 3 4 5 6 7 8 Country Hong Kong Spain Switzerland Sweden Ireland Germany United Kingdom Italy Average Daily Steps 9.6K 9.5K 9.4K 9.3K 9.2K 9.1K 9K 8.9K 9 10 11 12 13 14 15 16 17 18 19 20 Netherlands Norway Japan New Zealand Australia Belgium Singapore China South Korea France Canada United States 8.8K 8.7K 8.7K 8.6K 8.6K 8.5K 8.5K 8.4K 8.3K 8.2K 8.1K 7.5K ACTIVE MINUTES: Countries Ranked by Average Active Minutes Fitbit users around the world generated over 159.7 billion total active minutes, the equivalent of living over 4K lifetimes, as one lifetime consists of about 38 million minutes on average. Spain made its way to number one with an average 17 active minutes per day, followed by Hong Kong, Sweden and Japan with 16 minutes. The following 10 countries generated the most average active minutes this year: Rank 1 2 3 4 5 6 7 8 9 10 Country Spain Hong Kong Sweden Japan China Ireland Netherlands United Kingdom South Korea Switzerland Average Active Minutes 17 16 16 16 15 14 13 12 12 11 SLEEP DURATION: Countries Ranked by Average Hours Slept per Night Fitbit users around the world slept over 16.9 billion hours, logging over 2.4 billion nights of sleep in 2017. New Zealand got the most sleep with an average 7.1 hours per night, the United Kingdom holding second place with 7.03 hours.The following 20 countries had the most average number of hours slept per night this year: Rank Country 1 2 3 New Zealand United Kingdom Ireland Average Hours Slept per Night 7.1 hours 7.03 hours 7 hours 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Netherlands Australia Belgium France Sweden Canada Germany Switzerland Norway United States Italy Spain Mexico China Hong Kong Singapore South Korea 7 hours 6.98 hours 6.97 hours 6.95 hours 6.9 hours 6.87 hours 6.83 hours 6.8 hours 6.75 hours 6.73 hours 6.7 hours 6.6 hours 6.4 hours 6.3 hours 6.25 hours 6.2 hours 6.05 hours Most Popular Active Days of the Year Most Active Day • December 31, 2016 (New Year’s Eve) was an active day for users around the world. It was the day with the most steps taken, active minutes, and sleep duration in the United States, Canada, France, Germany, Mexico, Singapore and the United Kingdom. Top Running Days around the World Fitbit found the most popular days to run in major countries around the world, based on the highest number of users who ran that day: • Australia: January 9, 2017 (females and males) • Canada: May 16, 2017 (females); June 19, 2017 (males) • France: March 26, 2017 (males); September 10, 2017 • Germany: May 21, 2017 (females); August 13, 2017 (males) • Mexico: August 1, 2017 (males); August 22, 2017 (females) • Singapore: April 2, 2017 (females); August 20, 2017 (males) • United Kingdom: May 9, 2017 (females); January 17, 2017 (males) • United States: May 16, 2017 (females and males) Top Biking Days around the World Fitbit found the most popular days to bike in major countries around the world, based on the highest number of users that biked that day: • Australia: January 10, 2017 (females and males) • Canada: July 4, 2017 (females); July 5, 2017 (males) • France: April 9, 2017 (males); June 5, 2017 (females) • Germany: April 9, 2017 (males); May 25, 2017 (females) • Mexico: June 11, 2017 (males); August 22, 2017 (females) • • • Singapore: January 7, 2017 (males); May 1, 2017 (females) United Kingdom: July 5, 2017 (males); June 13, 2017 (females) United States: July 4, 2017 (males); May 16, 2017 (females) Source: The 2017 Fitbit Year in Review is based on a representative sampling of aggregated and anonymized data of over 3.5 million Fitbit users from November 1, 2016-October 31, 2017. ###