Avg Daily Mins Per User 38 37 36 35 34 33 32 31 30 4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 Overall 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17 Avg Daily Mins Per User (By Month) 36 34.8 35 34.9 34.5 35 34 33.5 34 33 33 32.4 32 32 31 May June July August September Billions Daily Created Snaps 4 4 4 4 4 3 3 3 4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 Total Events 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17 Millions Daily Created Snaps Unique Users 135 130 125 120 115 110 105 100 4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 Total Unique Users 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17 s1uaA3 ?9101.? o, (ox) 9? \cg} \Cb \Qc(1) 8'1: 6'1: 0'2 2'2 5'2 {7'2 5'2 13m sdeus AHBG Millions Daily Sent Snaps - Unique Users 88 86 84 82 80 78 76 74 72 70 4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 Total Unique Users 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17 Snaps Sent Per Unique User 30 29 28 27 26 25 24 23 22 4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 Snaps Sent Per Unique User 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17 Billions Daily Viewed Snaps 5.0 4.8 4.6 4.4 4.2 4.0 3.8 3.6 3.4 3.2 3.0 4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 Total Events 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17 Millions Daily Viewed Snaps Unique Users 140 135 130 125 120 115 110 105 100 95 4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 Total Unique Users 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17 Millions Daily Post Story (Amount of Snaps Posted to Stories) 350 300 250 200 150 100 Total Events SJasn anbgun [9101? 9 017 NW 09 59 man SJasn anblun 150d Aueq suouuw Millions Avg # of Snaps Posted to Stories By Day of Week 280 266 260 240 220 229 216 196 200 182 183 Monday Tuesday 186 180 160 140 120 100 Sunday Wednesday Thursday Friday Saturday Avg Daily # of Snaps Posted to Stories Per User 5.5 5.0 4.5 4.0 3.5 3.0 4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17 Billions Daily View Story 11.0 10.5 10.0 9.5 9.0 8.5 8.0 7.5 7.0 6.5 6.0 4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 Total Events 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17 Millions Daily View Story Unique Users 150 145 140 135 130 125 4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 Total Unique Users 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17 Millions Daily Geofilter Uses 96 86 76 66 56 46 36 26 4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 Total 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17 Billions Daily Geofilter Views 4.0 3.5 3.0 2.5 2.0 1.5 1.0 4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 Total 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17 quagm18VEIH 26 3gueSJo - sasn Jalmoag Aueq suonuw Billions Daily Geofilter Views - Organic 4 3.5 3 2.5 2 1.5 1 4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 Organic 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17 pamsuods? 9? 9 0'9 0'9 01 0'8 paJosuods - sasn Jalupag Aueq suonuw paJosuods0131 091 OTZ O9Z ISVEIEI 012 paJosuods - smam Jalmoag Aueq suonuw Millions Daily Lens Uses 170 150 130 110 90 70 50 4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 Total 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17 Billions Daily Lens Views 4.0 3.5 3.0 2.5 2.0 1.5 4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 Total 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17 Millions Daily Lens Uses- Organic 160 140 120 100 80 60 40 4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 Organic 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17 Billions Daily Lens Views - Organic 4.35 3.85 3.35 2.85 2.35 1.85 1.35 0.85 0.35 4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 Organic 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17 Millions Daily Lens Uses - Sponsored 9 8 7 6 5 4 3 2 1 0 4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 Sponsored 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17 Millions Daily Lens Views - Sponsored 100 90 80 70 60 50 40 30 20 10 0 4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 Sponsored 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17 Total Events 9/16/17 9/14/17 9/12/17 9/10/17 9/8/17 9/6/17 9/4/17 9/2/17 8/31/17 8/29/17 8/27/17 8/25/17 8/23/17 8/21/17 8/19/17 8/17/17 8/15/17 8/13/17 8/11/17 8/9/17 8/7/17 8/5/17 8/3/17 8/1/17 7/30/17 7/28/17 7/26/17 7/24/17 7/22/17 7/20/17 7/18/17 7/16/17 7/14/17 7/12/17 7/10/17 7/8/17 7/6/17 7/4/17 7/2/17 6/30/17 6/28/17 6/26/17 6/24/17 6/22/17 Millions Daily Map Opens 165 145 125 105 85 65 45 Total Unique Users 9/16/17 9/14/17 9/12/17 9/10/17 9/8/17 9/6/17 9/4/17 9/2/17 8/31/17 8/29/17 8/27/17 8/25/17 8/23/17 8/21/17 8/19/17 8/17/17 8/15/17 8/13/17 8/11/17 8/9/17 8/7/17 8/5/17 8/3/17 8/1/17 7/30/17 7/28/17 7/26/17 7/24/17 7/22/17 7/20/17 7/18/17 7/16/17 7/14/17 7/12/17 7/10/17 7/8/17 7/6/17 7/4/17 7/2/17 6/30/17 6/28/17 6/26/17 6/24/17 6/22/17 Millions Daily Map Opens Unique Users 40 35 30 25 20 15 10 Billions Daily Chat Messages Sent 4 3 3 3 3 3 2 2 4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 Total Events 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17 Millions Daily Chat Messages Sent - Unique Users 100 95 90 85 80 75 70 4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 Total Unique Users 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17 Avg Daily Chat Messages Sent Per Unique User 35 33.8 34 34.0 34.1 32.7 33 32 31 30.7 30 29 May June July Avg Chats Per user August September Millions Daily Memories Saves 450 400 350 300 250 200 150 4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 Total Events 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17 Millions Daily Memories Saves - Unique Users 65 60 55 50 45 40 35 4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 Total Unique Users 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17 Millions Daily Memories Shares 100 90 80 70 60 50 40 30 20 4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 Total Events 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17 Millions Daily Memories Shares - Unique Users 20 19 18 17 16 15 14 13 4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 Total Unique Users 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17 Millions Discover Edition Unique Users 40 38 36 34 32 30 28 26 24 4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17