RSLC REDMAP 2.0 2012 Cycle Timeline Post Op: --2010 Budget - $20m vs. $10m, vs. 33 0 total budget Ed has been quoted ~~Timetable last 6 months of the cycle is not optimum, but we capitalized on the unique environment. ~~Limited historical corporate and individual support at upper brackets. --AXR the money we earlier anticipated was not there. --Individual Support - former RNC donors could not be cultivated within the short time-frame, to a lesser known entity and so late in cycle. [Many were solidly with the RGA, etc. ?Activity level In general, activity level was sufficient we did compete with other EG clients for time and travel activity. "List out accomplishments for REDMAP and RSLC as a whole Tough to build awareness at the same time you are developing infrastructure to support the future and raise money for current program. Even Ed was surprised at level of awareness -- We talked brie?y about the disclosure issue in raising money for REDMAP. The extent at which companies and individuals were concerned over disclosure and wanting c4 cover was far greater than expected good amount of 3 went elsewhere to help us, but also to help others. Some elected to give no support. --0ther avenues for support membership money and RLCC political money, Special vs. Gold money, AJP. special money for IE etc. Discussion Points: --Chairman ?s program vision post redistricting, women and Hispanic initiative/next steps. . . --Meeting with Ed before December group meeting to gain his post election, vision on Chairman ?s Program 2. 0 REDMAP. This could get us more focused for the December meeting, maybe to include preliminary materials. --Do we create a c4? --Do we formalize any informal relationships from 2010? -- What are ways we should structurally change to make 2012 more effectivde?icient than 2010? 201 1 Work: ?Comprehensive Game Plan Nationally by state not by program or money type. Support as Renewals Allow REDMAP supporters to weigh in on 2. 0 projects by stressing the needfor $3 in Year I to support candidate recruitnteno- especially of women and minorities. Within materials, we need to answer the question ?with early 3, the Chairman could do X, Y, which was not possible for REDMAP kicking off last year? -- Write up state-wide success stories to carry forth the other states, i.(AG race?) --National Fundraising Committee - i. e. regional fundraisers early, steering committee of women and minorities, regional fundraising committee (the individual money people). EVENT HOST THANK YOU Name Title Company Address City, State Zip Dear Name, Thank you for hosting Rep. Tom Reynolds and me for lunch in CITY last week to support the Republican State Leadership Committee?s redistricting program, REDMAP. The event was a success and would not have been possible without your leadership and active participation. State leaders from across the country acknowledge the difference the RSLC makes in electing Republicans at the state level. Your support of REDMAP will enable us to have an impact in crucial state legislative races this year that will affect the redrawing of Congressional district maps as a result of reapportionment in 2011. As you may know, more races are scheduled in 2010 than any other year in a four-year cycle. This November, elections will be held for 30 Attorneys General, 26 Secretaries of State, 11 independently elected Lt. Governors, and in 88 legislative chambers across the country. Beyond our REDMAP effort, which will shape the Congressional landscape for the next decade, the RSLC will continue with its mission to provide strategic and ?nancial resources to support winning down?ballot elections. Once again, thank you for your time and effort on our behalf, and please do not hesitate to contact me with concerns or questions. Sincerely, Edward W. Gillespie Chairman Contributions or gifts to the Republican State Leadership Committee (RSLC) and its aj?liated state PA Cs are not tax deductible. Contributions may be usedfor activities of the RSLC and its a?iliated state PACs at the RSLC ?s sole discretion. The RSLC does not accept earmarked contributions. Contributions from foreign nationals are not solicited or permitted 991 Tiered RSLC Programming - While in a state, beyond simply one-on-ones outside RSLC donor program activities. [Increased support from member companies is still very important. --Continue Raising Visibility - via down ballot in states, national TV/in regular media. or TB travel with ehrer to pre-setfundraising system for cycle, in?ltrate and understand the current structures, new teams, meet the players begin laying the groundwork for trips, events, etc. --2011 City donor visits and those that declined in 2010 cycle. Bring people on board early. US House Diversity: 5 Latinos: --Jaime Herrera, WA (Woman and Latina, former WA State Legislator) 2 African Americans: -?Tim Scott, South Carolina (Formerly SC State House) ?-Allen West, Florida 7 Women: --Kristi Noem, South Dakota (Formerly SD House Assistant Majority Leader) --Jaime Herrera, WA (Woman and Latina, former WA State Legislator) --Marie Buerkle and Renee Ellmers (awaiting ?nal election results) Down BallotlState Legislatures Diversitv: --Need this list for Women and Minorities 2010 Late November Thank You calls to $100,000 and above REDMAP Donors One EG National Event in conjunction with RSLC programming (RAGA Fall National Meeting) One EG DC Event (REDMAP Post Election Dinner/Lunch) 2nd or 3rd week November. Post Election Event for REDMAP supporters 0 Determine format and location, send save the date 0 Do write up on election results, and determine talking points for ?sture Chairman?s programs. 0 Create take away ?yer, top?line budget purpose and plan. 0 Outline call to action for prospective supporters. 0 Set next meeting, preferably second week of next session (Jan/2011) Canvas ideas from current REDMAP supporters both individual and corporate to develop a program that is desirable to both revenue streams. Chairman?s Program 2.0 In development December 2011 Senior Leadership Retreat, Ed, Tim, Chris, Sarah, etc. 0 Gather from Ed his vision, ideas and if they are more developed to help us get smoothly underway on next program. 0 Overall goals for 2012 cycle, to include EG time needs, his general RSLC participation, what changes, what stays the same, amount of travel and where, other assistance Karl Rove, Newt Gingrich, etc. 0 Key 2012 States for RSLC, and Chairman?s Program and where Women and Hispanics have played a key role. Collect up success stories from national candidates (women or Hispanic) from 2010 cycle. Establish a small steering committee of these successful candidates that can speak to the need to have someone running in every race, those that are more representative of population, and can speak to bene?t of RSLC in equation. Develop those stories into planning and needs assessment for 2012 cycle: 0 Conduct interviews as to what these success story candidates received that was a positive for them, and what they did not receive at all, or received too late in the process that could help the next crop of candidates in the future. Collect up ?andraising surrogates group to assist. A string of interesting people such as Condoleeza Rice, 10 Watts, Alveda King Angela McGlowan (ran in MS but lost in 2010) could be helpful, along with the newly elected people First Quarter Create More Detailed Concept Plan 0 Develop ?rst draft of a short PowerPoint that outlines a concept plan for the cycle. (Many commented on how well organized and good the REDMAP PowerPoint was during 2010, looked like we were ahead of DLCC, knew what we were doing, etc.) 0 Determine who else is out there focused on such efforts and what they are doing vs. what void we ?ll, i.e. basically ?indraising and assistance in these areas at the statewide level. 0 Susan B. Anthony group, Tea Party leadership (female/Hispanic) Republican Women United - republicanwomenunited.net National Federation of Republican Women nfrworg, 75,000 members (President, Sue Conservative Republican Women Independent Women?s Forum? Rutgers Center for Women Politics good reference site. 0 One EG National Event in conjunction with RSLC programming 0 One EG DC Event 00000 Second Quarter 0 Early March - Conduct a DC breakfast brie?ng that showcases PowerPoint, which is more focus group oriented, for feedback and further development. 0 Begin speaking with women/Hispanic groups regarding effort in key battleground states, state parties (as appropriate, State senate and house organizations. I Create a ?indraising steering committee, beginning in key RSLC states from 2010 successes, followed by key 2012 battleground states. 0 Late April Fundraising is underway. 0 One EG National Event in conjunction with RSLC programming 0 One EG DC Event Third Quarter 0 One EG National Event in conjunction with RSLC programming 0 One EG DC Event 0 Fundraising calls and one-on-one meetings continue Fourth Quarter 0 One EG National Event in conjunction with RSLC programming One EG DC Event Fundraising calls and one?on?one meetings continue 2012 First Quarter 0 One EG National Event in conjunction with RSLC programming One EG DC Event Fundraising calls and one?on?one meetings continue Second Quarter 0 One EG National Event in conjunction with RSLC programming One EG DC Event Fundraising calls and one-on?one meetings continue 0 Third Quarter 0 One EG National Event in conjunction with RSLC programming One EG DC Event Fourth Quarter 0 Chairman?s 2.0 Program achieved program and fundraising goals. One EG National Event in conjunction with RSLC programming One EG DC Event Thank you event. RSLC REDMAP 2.0 2012 Cycle Timeline Post Op: --2010 Budget - $20112 vs. $10m, vs. $30 at total budget Ed has been quoted -- Timetable last 6 months of the cycle is not optimum, but we capitalized on the unique environment. --Limited historical corporate and individual support at upper brackets. --AXR the money we earlier anticipated was not there. --Individual Support - former RNC donors could not be cultivated within the short time~frame, to a lesser known entity and so late in cycle. [Many were solidly with the RGA, etc. 1 --Activity level In general, activity level was suf?cient we did compete with other EG clients for time and travel activity. --List out accomplishments for REDMAP and RSLC as a whole ?-Tough to build awareness at the same time you are developing infrastructure to support the future and raise money for current program Even Ed was surprised at level of awareness of RSLC. -- We talked briefly about the disclosure issue in raising money for REDMAP. The extent at which companies and individuals were concerned over disclosure and wanting c4 cover was far greater than expected --A good amount of 3 went elsewhere to help us, but also to help others. Some elected to give no support. ?Other avenues for support membership money and RLCC political money, Special vs. Gold money, AJP, special money for IE etc. Discussion Points: ?Chairman ?s program vision post redistricting, women and Hispanic initiative/next --Meeting with Ed before December group meeting to gain his post election, vision on Chairman ?s Program 2. 0 REDMAR This could get us more focused for the December meeting, maybe to include preliminary materials. --Do we create a c4? "Do we formalize any informal relationships from 2010? -- What are ways we should structurally change to make 2012 more effective/efficient than 2010? 2011 Work: --Comprehensive Game Plan Nationally by state -- not by program or money type. --REDMAP Support as Renewals Allow REDMAP supporters to weigh in on 2. 0 projects by stressing the needfor $3 in Year 1 to support candidate recruitment-- especially of women and minorities. Within materials, we need to answer the question ?with early S, the Chairman could do X, Y, which was not possible for REDMAP kicking off last year? -- Write up state-wide success stories to carry forth the other states, i.race?) -?-National Fundraising Committee i. e. regional fundraisers early, steering committee ofwomen and minorities, regional fundraising committee (the. individual money. people). . Tiered RSLC Programming While in a state, beyond simply one-on-ones outside RSLC donor program activities. [Increased support from member companies is still very important. --Continue Raising Visibility - via down ballot in states, national TV/in regular media. or TB travel with Fehrer to pre~setfundraising system for cycle, in?ltrate and understand the current structures, new teams, meet the players begin laying the groundwork for EG trips, events, etc. --2011 City donor visits and those that declined in 2010 cycle. Bring people on board early. US House DiversitY: Latinos: ~~Jaime Herrera, WA (Woman and Latina, former WA State Legislator) 2 African Americans: ~~Tirn Scott, South Carolina (Formerly SC State House) ~~Allen West, Florida 7 Women: --Kristi Noem, South Dakota (Formerly SD House Assistant Majority Leader) --Jaime Herrera, WA (Woman and Latina, former WA State Legislator) ?Marie Buerkle and Renee Ellmers (awaiting final election results) Down Ballot/State Legislatures Diversity: ~?Need this list for Women and Minorities 2010 Late November Thank You calls to $100,000 and above REDMAP Donors One EG National Event in conjunction with RSLC programming (RAGA Fall National Meeting) One EG DC Event (REDMAP Post Election Dinner/Lunch) 2?ml or 3rd week November. Post Election Event for REDMAP supporters 0 Determine format and location, send save the date 0 Do write up on election results, and determine talking points for ?rture Chairman?s programs. 0 Create take away ?yer, tep-line budget purpose and plan. 0 Outline call to action for prospective supporters. 0 Set next meeting, preferably second week of next session (Jan/2011) Canvas ideas from current REDMAP supporters both individual and corporate to develop a program that is desirable to both revenue streams. Chairman?s Program 2.0 In development December 2011 Senior Leadership Retreat, Ed, Tim, Chris, Sarah, etc. 0 Gather from Ed his vision, ideas and if they are more developed to help us get smoothly underway on next program. 0 Overall goals for 2012 cycle, to include EG time needs, his general RSLC participation, what changes, what stays the same, amount of travel and where, other assistance Karl Rove, Newt Gingrich, etc. 0 Key 2012 States for RSLC, and Chairman?s Program - and where Women and Hispanics have played a key role. Collect up success stories from national candidates (women or Hispanic) from 2010 cycle. Establish a small steering committee of these successful candidates that can speak to the need to have someone running in every race, those that are more representative of population, and can speak to bene?t of RSLC in equation. Develop those stories into planning and needs assessment for 2012 cycle: 0 Conduct interviews as to what these success story candidates received that was a positive for them, and what they did not receive at all, or received too late in the process that could help the next crop of candidates in the future. Collect up fundraising surrogates group to assist. A string of interesting people such as Condoleeza Rice, JC Watts, Alveda King Angela McGlowan (ran in MS but lost in 2010) could be helpful, along with the newly elected peeple First Quarter Create More Detailed Concept Plan Develop ?rst draft of a short PowerPoint that outlines a concept plan for the cycle. (Many commented on how well organized and good the REDMAP PowerPoint was during 2010, looked like we were ahead of DLCC, knew what we were doing, etc.) Determine who else is out there focused on such efforts and what they are doing vs. what void we ?ll, i.e. basically fundraising and assistance in these areas at the statewide level. 0 Susan B. Anthony group, Tea Party leadership (female/Hispanic) Republican Women United republicanwornenunited.net National Federation of Republican Women nfrworg, 75,000 members (President, Sue Conservative Republican Women conservativerepublicanwomen. org Independent Women?s Forum? Rutgers Center for Women Politics good reference site. One EG National Event in conjunction with RSLC programming One EG DC Event 00000 Second Quarter Early March - Conduct a DC breakfast brie?ng that showcases PowerPoint, which is more focus group oriented, for feedback and ?irther development. Begin speaking with women/Hispanic groups regarding effort in key battleground states, state parties (as appropriate, State senate and house organizations. Create a fundraising steering committee, beginning in key RSLC states from 2010 successes, followed by key 2012 battleground states. Late April Fundraising is underway. One EG National Event in conjunction with RSLC programming One EG DC Event Third Quarter One EG National Event in conjunction with RSLC programming One EG DC Event Fundraising calls and one?on-one meetings continue Fourth Quarter 2012 One EG National Event in conjunction with RSLC programming One EG DC Event Fundraising calls and one-on?one meetings continue First Quarter One EG National Event in conjunction with RSLC programming One EG DC Event 0 Fundraising calls and one-on?one meetings continue Second Quarter 0 One EG National Event in conjunction with RSLC programming One EG DC Event 0 Fundraising calls and one-on-one meetings continue Third Quarter 0 One EG National Event in conjunction with RSLC programming 0 One EG DC Event 0 Fourth Quarter 0 Chairman?s 2.0 Program achieved program and fundraising goals. One EG National Event in conjunction with RSLC programming One EG DC Event Thank you event. Elli?lliillca Starr. Maria'asn in Consumer. Date: February XX, 2010 To: <> From: Ed Gillespie, RSLC Chairman Re: ?Redistricting 2010 - State ElectionsRecently I was named Chairman of the Republican State Leadership Committee (RSLC), the largest caucus of Republican state leaders focused on electing Republican Attorneys General, Lieutenant Governors, Secretaries of State and state legislators. My role with the RSLC is to provide strategic guidance to this successful state political organization on political and communication activities with a particular focus on the 2010 political redistricting efforts. In addition, former New York Congressman and NRCC Chairman Tom Reynolds - who also served in the New York State Assembly - will serve as RSLC Vice Chairman and lead the redistricting effort. There is a lot at stake this year with state election results determining which party will draw US. House district boundaries in 2011 after completion of the US. Census. What happens in state legislative races in 2010 will directly impact and shape the political landscape in Washington for the next 10 years. Please join me and Congressman Reynolds from 8:30 to 10:00 AM. on Tuesday, March for a ?Redistricting 2010 State Elections? briefing. With so much at stake, I hope you?ll find time to participate in our briefing on the 2nd. Below are the brie?ng details. ?Redistricting 2010 - State Elections? (Breakfast will be served Tuesday, March 2, 2010 8:30 10:00 A.M. Nixon Peabody 401 9?h Street, N.W., Suite 900 Washington, DC. If you can attend, or have any questions, please contact at or I look forward to seeing you on Tuesday, March 2nd. 'itsariata-aat. linear; Emits. 133%} ?a?k?t mils ?ssure}: :?sirt?t on *4 ?teeters Site?s:- Esra-Lanai liar: {Elite} 4 scarier: 3