gob. 0 00?O?ob . - is. v' 'a'o'ajl'. ?.o"lrl" ?p'l'v'acontact information Alabama Living Magazine 340 TechnaCenter Drive Montgomery , Alabama 36117-6031 advertising@areapower.com (800) 410-2737 Jacob Johnson jjohnson@areapower.com c. (334) 782-1335 o. (334) 215-2732 ext. 210 www.AlabamaLiving.com www.areapower.coop Subscribe to Alabama Living Magazine You can subscribe online by visiting: www.AlabamaLiving.com/Subscribe Join The Community facebook.com/Alabama Living twitter.com @Alabama_Living Pinterest.com/AlabamaLiving instagram.com/Alabama_Living Stories Recipes Events People Places Things Local News June 2017 September 2017 THE ALABAMA LIVING BRAND Mascot mania Life behind the mask for Aubie, Big Al and company freedom FIBER Ribbon cutting ceremony Lucy Buffett’s gumbo love Day-tripping The joys of traveling solo Heart for Humanity: Habitat for humanity Sept 2017: Sports Issue June 2017: Travel Issue Stories Recipes Events People Places Things Local News August 2016 A ward-winning Alabama Living is the official statewide publication of the electric cooperatives in Alabama and the largest magazine of its type in the state, reaching some 415,000electric cooperative consumers. It provides a vital information and education channel between cooperatives and their memberships. The magazine continues to rank first in the nation in the total number of pages produced by electric cooperative publications, and tops in the number of pages produced per full-time editorial employee. Each year the magazine’s staff produces more than 3,000 pages, compared to a national average of under 1,400, or about 950 pages per staff member, compared to a national average of about 500. In keeping with the overall mission of the magazine, each individual cooperative’s edition of Alabama Living is designed to look as if it comes directly from the coop’s headquarters, rather than from the association. Of the more than1,300 local co-op pages processed each year, some 500 are custom designed by Alabama Living staff. Magazine staff conduct training sessions for cooperative editors, and offer one-onone training in layout design and photo software. Several cooperatives produce customized covers for their editions to promote annual meetings and other special events. The magazine continues to provide the most cost-effective vehicle for delivering co-op annual reports, capital credits, and annual meeting notices that meet legal deadlines. The magazine has 22 distinctive versions. Each version has content specifically tailored to members of the particular cooperative that receives it. It is a lifestyle magazine that provides informative guides, engaging profiles, and a unique perspective on rural and suburban Alabama. Subscribers are member/owners of their local cooperatives and of Alabama Living magazine, so they feel a genuine connection with the magazine. Raising the steaks Alabama cattle farmers setting the bar high College football : Can Bama repeat? Feb 2016: College Issue Aug 2016: Food and Agriculture Issue Jan 2015: Best of Alabama June 2015: Travel Issue Mar 2015: Entertainment Issue Aug 2015: Food Issue Feb 2015: College Issue Sept 2013: Outdoors Issue To advertisers, Alabama Living delivers: * An audience that’s difficult to reach and ready to buy. * Readers who are involved in and interact with the magazine and all its components. * The largest circulation of any publication in Alabama, reaching more than 415,000 homes and business each month with more than a million readers. * Credibility through association with a nearly 70-year-old trusted magazine that has become a tradition for many families. “I am literally getting a call a day, or someone sees me on the street and lets me know they enjoyed the article. It is obvious Alabama Living is THE MAGAZINE for Alabama! Thank you!” -Kylle’ McKinney, Public Affairs Specialist Social Security Administration Montgomery, Alabama “We’ve had a wonderful response so far from people who have read the story about our Campus School students’ collaboration with the Center for the Study of the Black Belt to establish a garden sponsored by the Whole Kid Foundation.” -Betsy Compton, Director of Public Relations The University of West Alabama Livingston, Alabama Alabama Living is delivered to some 415,000 families and businesses, which are members of 21 not-forprofit, consumer owned, locally directed and taxpaying electric cooperatives. Alabama Living is published monthly by the Alabama Rural Electric Association of Cooperatives. ALABAMA LIVING is... “Alabama Living is the best-read and most widely circulated magazine in the state of Alabama.” -Greg Wilson, National Country Media Inside the Magazine Editorial Features Worth The Drive Spotlight Each issue of Alabama Living features a number of stories about Alabama people, places and things. Our experienced staff of writers and editors cover the state in search of relevant stories of interest to our readers, from what makes the ideal road trip to an interview with Alabama music legend Randy Owen. Each month readers are treated to a visit to a unique restaurant in Alabama. We visit everything from hole in the wall barbecue joints to gourmet restaurants, all in search of eateries that are “worth the drive” to our readers. Statewide events of interest, from music festivals to arts and craft shows, are highlighted each month. Alabama People A monthly Q&A interview with some of the unique people who make Alabama a better place to live and work. Recipes Alabama Living Recipes get the highest marks from our readers, surveys tell us. Readers submit recipes monthly for a chance to be published and win our “Cook of the Month” cash prize. Gardening Whether you grow roses or rutabagas, our gardening section can help you get the most from your efforts. Our gardening column includes expert advice and growing tips each month. Game & Fish Forecast Avid hunters and anglers rely on the monthly Vektor Fish & Game Activity Tables to know when to bait their hooks and head for the woods. Outdoors The latest state hunting and fishing regulations, as well as our major outdoor events and personalities are featured. Consumer Wise Timely and relevant information on electrical safety or energy-saving methods from national and state experts. Powerpack Pages Stories that speak directly to our readers’ daily lives, including a monthly column from the Social Security Administration and Alabama Department of Public Health, among others, are featured. Snapshots We spotlight our readers’ photography skills with a monthly themed photo contest. STATEWIDE DISTRIBUTION More than 415,000 subscribers and over a million readers monthly. A LABAMA LIVING circulates to 21 electric cooperatives across the state which includes circulation in all 67 counties in Alabama, as well as subscribers in each of the lower 48 states. Statewide advertising allows advertisers to reach all 415,000 subscribers at once. Local advertising is also available in many of our 21 cooperative editions, providing smaller advertisers with the ability to target specific markets or towns across the state. North Alabama Joe Wheeler Franklin Arab Cullman Tombigbee Stories Recipes Events People Places Things Local News October 2016 Idol chat Catching up with American Idol’s Taylor Hicks Sand Mountain Brewing up business State-made spirits making impact on economy Marshall DeKalb TOTAL SUBSCRIBERS Coosa Valley Tallapoosa River Black Warrior Central Alabama Dixie Pioneer South Alabama Clarke Washington Southern Pine Pea River Covington Wiregrass Local advertising is based on availability and accepting markets Baldwin Arab . . . . . . . . . . . . . . . . . . . . . . . .12,462 Baldwin . . . . . . . . . . . . . . . . . . . . . .57,242 Black Warrior . . . . . . . . . . . . . . . . . . 19,014 Central Alabama . . . . . . . . . . . . . . . .32,434 Clarke-Washington . . . . . . . . . . . . . . 15,233 Coosa Valley . . . . . . . . . . . . . . . . . . .13,488 Covington . . . . . . . . . . . . . . . . . . . .18,535 Cullman . . . . . . . . . . . . . . . . . . . . . .34,014 Dixie . . . . . . . . . . . . . . . . . . . . . . . .21,951 Franklin . . . . . . . . . . . . . . . . . . . . . . 5,064 Joe Wheeler . . . . . . . . . . . . . . . . . . .33,755 Marshall-DeKalb . . . . . . . . . . . . . . . .15,468 North Alabama . . . . . . . . . . . . . . . . .13,497 Pea River . . . . . . . . . . . . . . . . . . . . .11,789 Pioneer . . . . . . . . . . . . . . . . . . . . . .10,814 Sand Mountain . . . . . . . . . . . . . . . . .23,720 South Alabama . . . . . . . . . . . . . . . . .11,266 Southern Pine . . . . . . . . . . . . . . . . . 17,926 Tallapoosa River . . . . . . . . . . . . . . . . 21,254 Tombigbee . . . . . . . . . . . . . . . . . . . . 7,074 Wiregrass . . . . . . . . . . . . . . . . . . . . 17,683 Miscellaneous Statewide . . . . . . . . . . . 2,248 Alabama Welcome Centers . . . . . . . . . . 1,600 American Mainstream Publications . . . . . . . 40 TOTAL MAILED . . . . . . . . . . . . . . . . 413,057 TOTAL PRINTED . . . . . . . . . . . . . . . . 417,771 *BASED ON OCTOBER 2017 PRESS RUN OUR AUDIENCE Source: GFK MRI survey, March 2013, January 2016. Data and methodology available upon request 40% MALE 60% FEMALE 73% MARRIED MEAN HOUSEHOLD NET WORTH $213, 500 43% EMPLOYED 43% RETIRED 10% HOMEMAKER 67% ATTENDED/ GRADUATED FROM COLLEGE 98% OF ALABAMA LIVING'S AUDIENCE IS OVER 25 UNDER 25: 2% 25-54: 32% 35-49: 20% 40-64: 49% MEAN HOUSEHOLD INCOME $68,000 35-64: 53% 55+ 67% MEAN AGE 60.9 “We love advertising with Alabama Living. The responses we have received from the advertisements that we have placed in the magazine have been tremendous. The demographics of their readership help us successfully reach our target audience.” -S. Christie Haynes President & CEO Dawson County, GA. Chamber of Commerce Office of Tourism Development AN EXTREMELY LOYAL AND INVOLVED AUDIENCE 97% 30% 86% 42 of AL Living's readers trust advertising in our magazine over any other source have bought, ordered, recommended, and/ or requested a product, cut out/save articles, ads, coupons, recipes for future use average minutes spent reading each issue of AL Living 86% 2.6 service or catalog as a read last 4 out of 4 issues they’ve received, 91% read 3 out of 4 average readers per household result of AL Living OUR READERS ARE BIG TIME CONSUMERS 34% 42% 73% 48% 85% 91% 57% 35% 22% planned a trip/attended an event as a result of reading AL. LIVING have remodeled/upgraded their home in the last 12 months made some sort of energy efficient upgrade in the last year own a garden of those garden owners purchased maintenance items own their primary residence own more than 1 acre of land own more than 3 acres of land, (mean: 19.3) currently own a vacation/weekend home 72% 21% 24% 20% 97% 34.5% 20% 49% are pet owners, 78% dog(s), 50% cat(s), (mean 4.5 p/HH) ordered home improvement items/tools in the last 12 months ordered automotive products in the last year ordered cooking/kitchen accessories in the last 12 months carry insurance, 95% carry auto, 72% carry life own either IRA and/or annuities ordered home furnishings in the last 12 months own recreational vehicles/boats/motorhome/camper 59% believe AL Living's advertisements provide them with useful info about bargains, new prodcuts and services RATES & EDITORIAL CALENDAR 2018 MAGAZINE RATES (FULL COLOR) FRONT INSIDE COVER (C2) BACK INSIDE COVER (C3) BACK COVER (C4) SPREAD AD (DPS) FULL PAGE TWO THIRD PAGE (2/3) HALF PAGE (1/2) STATEWIDE Contact your media THIRD PAGE (1/3) representative for prices SIXTH PAGE (1/6) TWELFTH PAGE (1/12) INSERT AD WEBSITE RATES www.ALABAMALIVING.com FULL BANNER (460 PIXELS WIDE x 70 PIXELS HIGH) MAGAZINE RATES (BLACK & WHITE) SPREAD AD (DPS) FULL PAGE TWO THIRD PAGE (2/3) LARGE SIDEBAR (218 PIXELS WIDE x 600 PIXELS HIGH) HALF SIDEBAR (218 PIXELS WIDE x 300 PIXELS HIGH) Contact your media representative for prices (Based on availability) Contact your media HALF PAGE (1/2) DISCOUNTS representative for prices THIRD PAGE (1/3) SIXTH PAGE (1/6) TWELFTH PAGE (1/12) CLASSIFIED AD (per word, 10 word minimum) GROSS DISCOUNT AD BUY RATE STATEWIDE 3X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3% 6X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6% 12X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12% LOCAL / REGIONAL BUY . . . . . . . . . . . . . . . . . . . . . . . Available Upon Request 2018 EDITORIAL CALENDAR/DEADLINES ISSUE DATE THEME RELEASE DATE ART DEADLINE AD DEADLINE JANUARY Best of Alabama 2018 Winners, Alabama Living's 70th Anniversary, Legislative Review, Governor Kay Ivey 1/1/2018 12/1/2017 11/24/2017 FEBRUARY Education/College Issue, Career Academics in Alabama High Schools, Storybook Farm, Open 2/1/2018 1/5/2018 12/29/2017 MARCH Home & Garden Issue, Alabama's Bicentennial Farms, DIY Gardening, Storm Spotters, Open 3/1/2018 2/2/2018 1/26/2018 APRIL Entertainment Issue, Famous Art, Rural Wedding Venues, Alabama[the state] in Songs, Drive-ins 4/1/2018 3/2/2018 2/23/2018 MAY Rural Health Industry, Alabama's Service Dogs, Amateur Car Racing, Open JUNE Travel Issue, Alabama's International Tourism Ambassadors, HydroFest, Welcome Centers 6/1/2018 5/4/2018 4/27/2018 JULY Food & Agriculture Issue, Alabama's Catfish Industry, Farmer's Markets, Youth Tour, Open 7/1/2018 6/1/2018 5/25/2018 AUGUST Open, Alabama Living Photo Contest, SEC Football Preview, Native Plants, Open 8/1/2018 6/6/2018 6/29/2018 SEPTEMBER Sports & Outdoors Issue, Mountain Biking Trails in Alabama, Favorite BBQ 9/1/2018 8/3/2018 7/27/2018 OCTOBER Open, Classic Car Shows, Trail of Tears Commemoration, (Winter Travel Guide) 10/1/2018 9/7/2018 8/31/2018 NOVEMBER Open, Alabama's Historical Re-enactors, Corn Mazes, Historical Gardens 11/1/208 10/5/2018 9/28/2018 DECEMBER Open, Year in Review, Christmas at the Capitol, Christmas Gift Guide 12/1/2018 11/2/2018 10/26/2018 5/1/2018 3/6/2018 3/30/2018 Themes are subject to change without notice. Editorial content subject to change based on strategic opportunities, availability of information, reader and market needs. Alabama Living is published monthly and is typically received the last week of the preceding publication month. AD SPECS STANDARD AD SIZES Full Page - No Bleed 7” x 9-1/2” Full Page - Bleed 8-3/8” x 11-1/8” (1/8” Bleed on all sides) 2/3 Page 4-5/8” x 9-1/2” 1/3 Page Vertical 2-1/4” x 9-1/2” 1/3 Page Square 4-5/8” x 4-5/8” 1/6 Page Vertical 2-1/4” x 4-5/8” Double Page Spread Trim: 16.25: x 10.875” Live area: 15” x 9.5” (0.5” gutter) Bleed: 16.5” x 11.125” 1/2 Page Horizontal 7” x 4-5/8” 1/6 Page Horizontal 4-5/8” x 2-1/8” 1/12 Page Square 2-1/4”x2-1/8” 1/2 Page Vertical 4-5/8” x 7” IMAGES Visuals should be CMYK, TIF, JPG, or PDF. All art should be 300 dpi. REMEMBER: Ad sizes must adhere to the dimensions listed on this page. Questions about ad design layout can be directed to: mstephenson@areapower.com DIMENSIONS Publication Trim Size 8-1/8” x 10-7/8” Double Page Full Page with Bleed (1/8” Bleed on all sides) Full Page without Bleed 2/3 Page 1/2 Page Horizontal 1/2 Page Vertical 1/3 Page Square 1/3 Page Vertical 1/6 Page Horizontal 1/6 Page Vertical 1/12 Page Square 15” x 9.5” 8-3/8” x 11-1/8” 7” x 9-1/2” 4-5/8” x 9-1/2” 7” x 4-5/8” 4-5/8” x 7” 4-5/8” x 4-5/8” 2-1/4” x 9-1/2” 4-5/8” x 2-1/8” 2-1/4” x 4-5/8” 2-1/4” x 2-1/8” Questions can be directed to: mstephenson@areapower.com SENDING ADS Preferred file type is PDF. If InDesign is used please package file to include all fonts and links. Disks or other hard production materials can be sent to: Alabama Living ATTN: Production Department P.O. Box 244014 Montgomery, AL 36124-4014 Digital proofs and files can either be emailed directly to us or uploaded via one of our file transfer services. Alabama’s Largest Lifestyle Magazine is published by: Alabama Rural Electric Association of Cooperatives 10 REASONS TO ADVERTISE IN ALABAMA’S LARGEST LIFESTYLE MAGAZINE 98% of Alabama Living’s audience is over 25 years old 86% of our readers say they cut/save advertisements, articles, coupons, and/or recipes for future use. 97% of our readers say they trust the advertising in our publication over any other source 67 counties in Alabama receive our magazine monthly 48 U.S. states have subscriptions to Alabama Living 22 Alabama electric cooperatives working together 42: the average minutes our readers spend reading each issue of Alabama Living 1 publication doing it right for nearly 70 YEARS 79% of our readers read 4 out of the last 4 issues they received A FEW MORE REASONS TO CONSIDER Alabama Living has the largest paid circulation of any monthly publication in Alabama. Alabama Living has more paid More than 415,000 paid subscribers and a total readership of more than 1 million every month! Advertisers trust Alabama Living to deliver their message to the Alabama marketplace, where our subscribers have proven to be loyal and responsive. Countless letters and phone calls from our readers tell us how the magazine is used for travel advice, recipes, gardening tips, outdoors, and hunting info, safety advice and as a guide to purchasing decisions. subscribers in Alabama than Southern Living, Business Alabama and Alabama Magazine, combined. Today, Alabama Living has matured into a powerful media by penetrating the Alabama marketplace like no other publication of its kind and reaching more than 1 million readers monthly, making the magazine read by more Alabamians than any other! Reach more than a million readers each and every month. Alabama’s Largest Lifestyle Magazine MEDIA KIT 2018 TOLL FREE: (800) 410.2737 PHONE: (334) 215.2732 FAX: (334) 215.2733 WEBSITE: www.AlabamaLiving.coop Alabama Living Magazine: 340 Technacenter Drive Montgomery, Alabama 36117-6031