Analysis of and comments on Soundinq Board feedback A Sounding board consisting of some 90 individuals from the Businesses (corporate level to JG5 Opco level) was set up. Groups were asked to review some or all of the SDMF documentation as it now stands and comment on ways forward. 25 members (a cross- -secttihon) of the sounding board were asked to look at a full SDMF document as it stood on 5h November (excluding Chairman?s foreword and full toolkit) and to fill in a questionnaire (attached for information). Analysis of their response is documented here. 15 out of 25 responded before the deadline of 15? December and have been included in this analysis. In summary the following points were highlighted; . The document is easy to read and appealing . it is useful and practical and it is clear how the SDMF should be applied . The document still needs to make the case for SD 0 The SDMF will help embed SD in many parts of the business . Aworked example and guidance with respect to ?what should I do next?? will be needed . Maximise integration and learning - must be integrated with existing ?initiatives? 0 Minimise bureaucracy, duplication and confusion - most effective use of time and resources . Demonstrated leadership and strong commitment from ?management? perceived to have the greatest impact in implementation. Although the sample size is not in all cases statistically signi?cant general trends are probably representative of a wider population. 1. Participant details and Understanding 11 respondents understood the meaning of the term and Shell?s aspirations in this area before reading the document. After reading the document 3 of them felt that they no longer understood Shell?s aspirations in SD. 3 respondents? understanding rose from ?an understanding of the term in general? to an ?understanding of SD and Shell?s aspirations in this area'. 1 respondent who had heard the term but not really sure what it means also said that they now understood the term and Shell?s aspirations in this area. We were surprised at the high level of understanding before reading documentation. It may indicate a bias in the sample or an excellent awareness of SD. The respondents from Corporate all reported the same understanding or increased confusion with respect to Shell?s aspirations after reading the documentation. This was not the case at other levels. 2. General Questions regarding the documentation The majority of the respondents agreed or strongly agreed that; . The text easy to read . The language was pitched at the right level . The layout and design is appealing . it (the document) contains useful practical material We were encouraged to see also that the majority of respondents felt that; . They could see how systems such as HSE-MS relate to the SDMF . They could see how the SDMF could be applied Just over half of the respondents replied that the document did not make it clear what they should do next and 53% said it did not support the case for SD effectively. 3. How long to embed an SDMF in the Business? There were a range of answers here, possibly indicating a varying definition of the word ?embed? as well as the diversity of the sample group. 73% of respondents said that this document would help to embed SD in their part of the Business. Generally those in new business or in smaller Opcos felt that it would be quick to embed an SDMF whilst those is Corporate Centre said greater than 3 years. One respondent reported that an SDMF was already used. 4. Obstacles and enablers important things to help embed an SDMF SD in their part of the Business were; . Worked examples case studies (11 respondents) . Demonstrated leadership and commitment (7 respondents) - A clear business case (5 respondents) Training, local language translation, a clear link to existing systems, recognition and reward were also mentioned by a couple of respondents. The most significant barrier to be overcome was perceived to be; 0 How to achieve the balance between the three elements of SD Others were initiative overload, lack of resources, branded as HSE The attached graphics give a more comprehensive breakdown of replies. What obstacles will we need to overcome I things could we include for this to help you embed SD How do we balance 3 pillars? branded as HSE only lack of resources initiative overload training local language translation clear link to existing systems there is a clear business case SD is given a high priority glossary .52 NGO support a) recognition reward senior leadership commitment worked examples mm bu?" ?gun {la-"w - AI ??m?ghi?n 12 number of responses Understanding of SD before reading and after 80. 0 60. 0 40. 0 Percentage 20. 0 0.0 1 . Understand the term and Never heard 0 the term rill/1:: if: gigs; Under: :Zjetjj term In hell?s asp irations in this area FBefore 040 6.7 40.0 53.3 DAfter 00 0.0 40.0 60.0 I Understanding Decreased 1 ayed the Increased 1 Increased 2 step same step steps I Corporate 33.3 66.7 0.0 0.0 CI Opco 11.1 44.4 - 33.3 11.1 Understanding The documentation The text as easy to read Ican see how the SDMF could be applied The language as pitched at the right level Tne layout and design as appealing loan see how systems such as relate to the SDMF it is clear hat I shoulddo next It supports the case for SD effectively it contains useful practical material El Agree Agree strongly I Disagree I Disagree strongly Embedding SD in the Business The document will help me embed SD in my part of the business How lonq will it take to embed an SDMF in vour part of the Business already exists 6 months 6 months - 1 - 2 years 3 - 5 years 5 years 1year How lonq will it take to embed an SDMF in your part of the Business months months years years years I corporate opco 7 14 14 21 7 0 THIS WAS THE QUESTIONNAIRE THAT WAS SENT OUT FOR INFORMATION ONLY NO ANSWER NEEDED Feedback on the draft SDMF documentation 1. Some details about you: Name: Location: Role: Your understanding of Sustainable Development before reading this document (please tick the most appropriate box) Never heard of the term . Heard of the term but not really sure what it means Understand the term in general Understand the term and Shell?s aspirations in this area IZIIZIEID 2. Now that you have read the documentation, please rate your answers to each of the following questions, by marking the appropriate box: Strongly Disagree Agree Strongly Disagree agge Ease of reading and appeal . The text was easy to read . The language was pitched at the right level . The layout and design was appealing Practicality I can see how the SDMF could be applied It contains useful and practical material . It supports the case for SD effectively . The document will help me to embed SD in my part of the business . It is clear what I should do next . I can see how systems such as HSE-MS relate to the SDMF 3. What obstacles will we need to be overcome for this to be widely useful? (eg. translation into local language, worked examples, provision of training materials) 4. How long do you think it will take to embed an SDMF in your part of the business? Feedback 1 5. Wimt else should be inetuded to help you einbed SD in your pan oflhe business? e. Other comments, eoneerns and suggestions regarding the documentation 7. Having read the doeunreut what is your understanding now? (please tirk the most appropriate but) More confused than before Li Understand the [em] Sustainable Development Understand the term but not what Shell's aspirations are Understand the tem and Shell's aspirations Thank you for taking the time to icvicw the material and to complete this questionnaire. Your feedback mionant Please can i'ou make sure this form is ieturned to - Feedback 2