THE FOUNDATIONAL STRUCTURE FOR WINNING BACK I I '12PROJECT 0; TURNING PRINCIPLED PROVEN SCALABLE tit THE FOUNDATIONAL STRUCTURE FOR WINNING BACK OUR UNIVERSITIES OUR VISION Campus Victory Project was born lFOm years of experience working with Student Government Associations (SGAs) across the nation. Most SGAS have been controlled by the left fer decades, institutionalizing campus messaging and earmarking hundreds of millions of dollars of student fees to intentionally push a coordinated radical progressive agenda which has dramatically increased since the Turning Point USA has embarked on making the largest strategic impact for taking back and fighting the entrenched institution that has hijacked billions of public dollars to promote anti-capitalist, anti-American, anti?semitic and pro-globalist themes. Our first and primary goal is to commandeerthe top office of Student Body President at each of the most recognizable and influential American universities. Largely, these are the known as the ?Power 5? conference schools, with substantial influence due to academic and athletic publicity. These conferences are well-known and include the Atlantic Coast Conference, the Big Ten Conference, the Big 12 Conference, the Pacific 12 Conference, (Pac i2.) and the Southeastern Conference. (SEC) lncluding independent Notre Dame, Turning Point USA has targeted these top schools for victory in Phase 1 Of our project. As we grow and mOVe forward we have built a strategic plan is to ultimately win back every Division I NCAA school in the United States, over 300 of the most recognizable schOOlS encompassing the student populations of the majority of 4-year college graduates. Prior to this year we have less than 4% conservative representation at this position and no organization supporting or uniting leaders across the country. With sights set high, Turning Point USA is on a mission to win the outright majority of all of these schools in year one by building a strong pipeline to continue toward competing and winning beyond a 80% threshold in the first three years. In order already has allow. us to put ellipltas?ls rm d( to partrr rpate in a lull leadership development plan that would j)ld( them in the most influential organizations and key leadership positions on campus to prepare them to run for Student Body President. also includes strategies to recruit and fill positions other than President, including Vice the positions within the Student Legislature or Senate and other auxiliary organizations including residential, judicial, Greek oversight boards and recruitment Turning Point USA has embarked on making the largest strategic impact for taking back and ?ghting the entrenched institution to do this, it requires significant lead time and multiple years of recruitment and positioning for individuals within Greek life, (Fraternities and Sororities) Residential Life, (dormitory organizations,) and other facets of each Student Government structure. As the keystone to this project, we have identified key organizations on campus that have the ability to influence and control the majority of votes on campus. In addition to the robust relationships and presence that Turning Point USA positions within each Greek House. We have designed a fully-scalable plan to deliwr victory to every Division I in the nation. We believe that this goal is accomplishable with proper resourcing and following the outline for scaling based on the experience we have acquired at each campus across the United States. This will allow Turning Pornt USA to train, educate arr-ti channel proper messaging to make the biggest strategic organizational impact at our nation?s largest institutions. Tyler Bowyer National Victory Director Tyler Bowyer is a former national student leader havrng served and led many major campus organizations Ill( Iuding former President of College Republit ans and Students for Israel. During his time at the largest campus in the US, he was involved with influencing Student Government, pushing to defund other organizations on sernitic themes. This culminated with his appointment by the Governor to serve as to recruit, train, support and govern all of the Student Government Representatives for every school within his home state of Arizona. By the end of his tenure, he successfully had helped flip almost every ":10 OFFICE STAFF campus that pushed anti capitalist and anti- a Student Regent for 2 years, allowing him Student Body President - in? in Ilti- 3'.in and organized students to pr-irrmrii-rill, defund the dues collecting Aiignna Student Association and Plil)llc Interest Research Group removing their ability to take fees from millions of students on their tuition bill without their prior consent or knowledge to push Divestment Issues In addition, Tyler has studied political science serving on maior and minor political boards since college. He has worked for the agency advertising arm at Google and a tech startup before the Turning Point USA team. For the past few years he was one of the first managers brought on board to help Turning Point USA develop and grow westward. To the right are the Campus Victory Project employees across the nation currently on staff who have successfully recruited, trained and run candidates for office. Their resumes are very specific with heavy focus on balanced involvement in Student Government, Greek Life, Conservative Organizational and Pro-Israel Experience. WHY OUR PROJECT MATTERS tit The following pages contain examples of Student Government Budgets at some of the universities we have targeted to take over. These budgets have significantly increased over the past two decades since the nation as a whole has signi?cantly increased tuition and fee structures for universities. Overall, Student Governments oversee the distribution of fees to many different cost centers including general Student Government, Student Activities, Student Recreation and Student Union Operation. CAM "8 Ensign?" Below you will ?nd an example, University of Colorado Boulder?s 2015 Budget for almost 23 million dollars. The names on this document are all students, wholly responsible for signing off on distribution and allocation of fees. 2014-20l 5 FY Student Package March 6.2014 RON l4 Sponsored by Juedon Kehedc egislativc oumtl President Authored by Keegnn Mc(?allrey inance Board hair Section l8: The total CUSO 20] 3-20l4 budget package is $22,837.22} Vote Count 02/26-27/2014 Passed l? readings individually by Cost Center 03/6/2014 Passed 2"?1 reading Acclamation a . edt?Kebede ?5 Se Legislative Council President CUSG Executive At University of Central Florida, a very similar construct of close to 20 million dollars from year to year. University of Central Florida Student Government The University of Central Florida Student Government (SGA) IS the student body government for the o' Centrai Florida, a metropolitan public research universny located in Orlando. Florida United States It is the largest Student Government wrthin the state of Florida and one of the largest in the United States in addition. it also often places in the top ten SGAs nationally for the services and outreach it provides for the students it serves SGA also serves as the liaison between the student body and University Administration. Three branches, an executive, a legislative. and a iudICial are governed by the student- adopted Constitution SGA creates. approves, and oversees a $17 5 million budget generated by student fees and self?generated revenue one of the largest student government budgets in the United States. With its budget, SGA funds and operates three campus facdities. the main Recreation and Wellness Center, the Recreation and Wellness Center at Knights Plaza. and the Student Union. while also providing nearly $1 million in funding to 600 registered student organizations Senate OKs bigger budget By MICHAEL DAVIS Campus correspondent 12 00 am, September 24, 2007 The University of Florida Student Senate approved a budget last week that shows an increase of 4 7 percent from last year's budget The 2008-2009 Activity and Service Fee Budget allocates $13 29 million to "the Big Three" - Student Government. Recreational Sports and the Reitz Union The Fee Budget is generated directly from students' money The fee. '5 ?E?eded in the UP tuition price. is a little more than $8 a student per credit hour taken. Senate President Robert Agrusa said. So a student taking a full-time 12 credit semester will be paying about $100 in fees. The $4.35 million for Student Government will end up funding all student organizations and agencies as well as the SG administration. The Senate will vote later in the fall semester. further dividing the 56 part of the budget into distinct parts, Agrusa said. Another $4.35 million of the budget will cover all the expenses of Rec Sports. including all intramural sports. campus facilities and Rec Sports staff. The rest of the budget will go to fund the Reitz Union. However. the $4.59 million allocated will only provide about half of what it takes to fund the student union for the year. The other money comes from the revenue that the union generates through the food court and other attractions. Agrusa said. inside normal budgets. at University oi tialilomla users were torn .. lor budget that ranges eon 830 to 840 million every Student leaders have access . . . . - I. . . .. year slush lends alone to almost 10% of that money. over 4 million dollars for discretionary allocation. Student governments Widely in than turn and tlnunm rIl It prIlu AI writ: larqn graduate. medical school. and IlitllVirlIiItl Ilium .tru riltmI .ttirlmil "t at rim-m rinvmririmnt .tl iim Ilium-mi, ?it i I. constituenCIes Some student lirtvri vmy lair)" Angeles (UCLA) had an at million at 201.! The same is true for Ohio State University. with this excerpt on their website which discusses the budget provided by just ONE FEE. for more than 4 million dollars at student controlled operating expenses. 0: How much money does the tee bring in? A: At the $37.50 per semester level, the Fee generates roughly $4 3 Q: What is the money generated item the tee used tor? AM ttxed amount at $670,000 trom the Student Activity Fee (SAF) trI lInIrlniu lilU niirairrin row. Um design and video editing services. and limited stalling lor that IN [itiiUlttlIh llIu nap-mu revenue is allocated according to a lormula determined by the Council on Student Altair As or the Council on Student Allairs' most recent review in Spring 2015, the breakdown Is 51.79% campus-wide programming administered by Ohio Union Activities Board IOU/til) 0 13.31% Discount Ticket Program - 12.48% student organization lunding - 8.42% student government lunding 6.96% (alternative breaks program) - 5.79% Signature Events funding 0 1.27% Pay it Forward (local service initiatives) THE WINNING STRATEGY tit Over the past three years, we have built relationships and won in areas that have never been won before. Our core strategy has been to begin where victory matters most: the top schools in the top conferences across the United States. AM 3 Evin In?? tit Collectively, these select leaders that we have supported and ?nanced will have direct oversight and in?uence over more than $500 million in university tuition and student fee appropriations. 8 Editing? STUDENT BODY PRESIDENT WINS SCALABLE wcronv srnucrunr 0n the next page, you will see a ?owchart of the general organizational structure for the Campus Victory Project. We have delevoped a plan that will allow for substaintial, scalable growth in coming years. We have identi?ed the need for one administrator and an average of two ?eld recruiters for every 10-15 races. On average, we assign 5-7 primary races and 3-5 additional secondary races per ?eld staffer. Last year, we administered a full Phasei program which we are now scaling to Phase 2. This is a part of a 3 Phase Plan that will target every Division I school in the country and over 100 critical universities in ?swing states? before 2020. on t? Eu militia? PROJ CT NATIONAL VICTORY DIRECTOR Oversees and Reports ?Leadership Development? Operation. DEPUTY NATIONAL VICTORY DIRECTOR - NATIONAL LEADERSHIP DEVELOPMENT Responsible for working on all campuses to ensure issue and policy education, training and events are carried out with officeholders and sharing of information and support occurs between major student leaders at all major campuses while in of?ce in order to enact legislation, policies and public relations campaigns that align with our core values. (Pro-America, Pro- lsrael, Anti-Divestment, Free Markets, Entrepreneurialism, Free Speech) DEPUTY NATIONAL VICTORY DIRECTOR - OPERATIONS Working together with National Victory Director to work with National Greek Organizations to foster relationships and encourage support for our identi?ed candidates in their Greek Organizations and other coalition building with like-minded campus groups. OUARTERMASTER (O) ln-Of?ce Support and Oversight for Assigned Victory Directors who are in the ?eld. Responsible for average of 4 - 8 Target Schools. VICTORY DIRECTOR (VDI ln-?eld ?Leadership Development Of?cer? Recruiter and Campaign manager. Responsible for average of IO - 15 Target Schools. i The ?ow chart to the left is scalable formula for success across the nation. One Quartermaster for every two Victory Directors, responsible for an average of 6 schools per Victory Director. 4- YEAR UNIVERSITIES ?Evi?i?fiv?? 7 Quartermasters 17 Victory Directors 1 National Policy 1 National Operations Big Ten Big Ten Big 12 0 0 gesggse OUR STAFFING NEEDS OFFICE Exec Quartermasters National Victory Director Operations Director National Policy Director ADC Quartermaster Big Ten Quartermaster (2) Big 12 Quartermaster Pac izQuartermaster SEC Quartermaster (2) 4-YEAR UNIVERSITIES IN-FIELD (VICTORY DIRECTORS) ACC - Coastal (NC) ABC - Great Lakes ACC - Commonwealth Big 12 - Alamo (West TX) Big 12 - Plains Big 12 - Lonestar (No. TX) Big Ten - Buckeye (0H) Big Ten - Motor Big Ten - Heartland (ll/WI) Big Ten - Far West Pac 12 - Paci?c Pac 12 - Northwest CA) Pac 12 - Mountain SEC - Sunshine (FL) SEC - Dlxie SEC - Bluegrass (KY, TN) SEC - Gulf (East TX, LA, AR, M0) Raleigh, NC Pittsburgh, PA Charlottesville . Austin Wich c. Dall colu East la 1 I '2 Iowa Cityf? Phoenix, Portland, OR Denver, CO Gainesville, FL Atlanta, GA Nashville, TN Houston,TX TARGETED RACES 2] ACC George Washington University - Washington, DC Johns Hopkins University - Baltimore, Maryland University of Delaware - Newark, Delaware University of Maryland - College Park, Maryland George Washington University - Washington, DC State University University Park, SUNY - 8quan - Buffalo, New York Syracuse University Syracuse, New York University of Pittsburgh - Pittsburgh, West Virginia University - Morgantown, West Virginia University ot Connecticut - Storrs, Connecticut University of Massachusetts - Amherst, Massachusetts Rutgers University - New Brunswick, New Jersey Temple University Philadelphia, Duke University - Durham, North Carolina East Carolina University - Greenville, North Carolina North Carolina State University - Raleigh, North Carolina University of North Carolina - Chapel Hill, North Carolina University of North Carolina - Charlotte - Charlotte, North Carolina Wake Forest University - Winston-Salem, North Carolina George Mason University - Fairfax, Virginia James Madison University - Harrisonburg, Virginia Old Dominion University - Norfolk, Virginia University of Virginia Charlottesville, Virginia Virginia Commonwealth University Richmond, Virginia Virginia Tech University ~Blacksburg, Virginia BIG TEN Indiana University - Bloomington, Indiana Indiana University - Indianapolis - Indianapolis, Indiana Notre Dame University Notre Dame, Indiana Purdue University - West Lafayette. Indiana Central Michigan University - Mt. Pleasant, Michigan Eastern Michigan University - Ypsilanti, Michigan Grand Valley State University - Allendale. Michigan Michigan State University East Michigan University of Michigan - Ann Arbor, Michigan Wayne State University - Detroit. gar: Western Michigan University Michigan Iowa State University - Ames, Iowa University of Minnesota Minneapolis St Paul University of Nebraska - Lincoln, Nebraska OePaul University - Chicago, Illinois University of Illinois - Chicago Chicago. Illinois University of Wisconsin - Madison, Wisconsin University of Wisconsin - Milwaukee - Milwaukee. Wisconsin BIG 12 Baylor University - Waco, Texas Texas State University San Marcos, Texas University of Texas - El Paso - El Paso, Texas University of Texas - Austin, Texas University of Texas - San Antonio - San Antonio, Texas Southern Methodist University Dallas, Texas Texas Christian University - Fort Worth, Texas Texas Tech University - Lubbock, Texas University of North Texas Arlington, Texas University of Texas - Arlington - Arlington, Texas Wichita State University - Wichita, Kansas Oklahoma State University - Stillwater Kansas University of Kansas- Lawrence, Kansas University of Oklahoma - Norman, Oklahoma FLORIDA University of Florida - Gainesville, Florida University of North Florida - Jacksonville, Florida Flagler College - St. Augustine - St. Augustine, Florida Jacksonville University - Jacksonville, Florida University of West Florida - Pensacola, Florida Florida State University - Tallahassee, Florida Florida University Tallahassee, Florida University of Central Florida Orlando, Florida Embry-Riddle Aeronautical University - Daytona - Daytona Beach, Florida Bethune-Cookman University Daytona Beach, Florida Florida Institute of Technology - Melbourne, Florida Stetson University - DeLand. Florida Rollins College - Winter Park, Florida Florida Atlantic University - Boca Raton, Florida Nova Southeastern University Fort Lauderdale, Florida Palm Beach Atlantic University West Palm Beach, Florida Florida International University - Miami, Florida University of Miami - Coral Gables, Florida Barry University - Miami. Florida Florida Gulf Coast University Fort Myers, Florida Saint leo University - St. Leo. Florida University of Tampa - Tampa. Florida University of South Florida - St. Petersburg - St. Petersburg. Florida Southeastern University - Lakeland, Florida University of South Florida - Tampa. Florida OHIO Kent State University - Kent. Ohio University of Akron - Akron. Ohio Ashland University - Ashland. Ohio Bowling Green State University - Bowling Green. Ohio University of Toledo - Toledo. Ohio i University of Findlay - Findlay. Ohio 1 Cleveland State University - Cleveland. Ohio Case Western Reserve University - Cleared Baldwin Wallace University - Berea. John Carroll University- Or we srt. tilt?: .. . Oberlin College - Oberlin. Ohio Youngstown State University - - University of Cincinatti In; Xavier University - CillCIifjl'. University of Cincinatti - Blue A3. - Miami University - Oxiorc C'i. Wright State University University of Dayton - 03.14%" 3w Miami University - Hamilton rt. Cedarville University - Cedarville. Obi. Ohio University - Athens. Ohio Ohio State University - Columbus. Ohio Shawnee State University - Portsmouth. Ohio Capital University - Columbus. Ohio Oenison University - Granville. Ohio ?Entrance? ROJECT PAC 12 mam-Bahamian mamm-m.m in?icting-Wm tantalum-mum. mam-1mm Willi-Saltwatwm MVMM-vao?tm mum-Watla?m hwmw-wmwm WIW?m.wum Wim-mm M?m-?lgme?regm W?s-MW-mmwm Hats:- Fu?etthaifmia 3?me 3310380 Caifmla ?may-team.? Imwmia . SEC Auburn Urzne'sct, State t; i 5 Umes ?1 Bier-Umest. 2? 535 Unne'srt. Hm?. Unnersuty of Uussoun NEW EDUCATION AND POLICY semi . Forensic Audit of all student tuition and fees budgets and online transparency of student fees, tuition and spending. This will go hand-in-hand with promoting differential tuition and fee structures for more free market solutions and accountability. 7 Defund progressive 501(c)3 and (c)4 organizations that claim of?cial ?Student Association? title or under and receive automatic dues funding through tuition and fees. Implement our national strategy for Free Speech Policy at all campuses across the US. Block all Boycott, Divestment and Sanctions (BDS) Groups and Student Legislation and start Pro-America, Pro-Israel and Free Market week-long events on campus. Cut student spending on frivolous items by ending baseline budgeting practices, implementing ?sunset clauses? on funding measures and demanding opt-outs for student services and student fees. Develop our own national speaker?s circuit and tour and forums using student resources to message American Exceptionalism and Free Market ideals on campus HIRING SIAFF RESEARCH NARROWING nrcnurrs RECRUIIMENT START DATE lUlY ACIIVE CAMPAIGNING CAMPAIGN EINAIJZING REVIEW DEIERMINING SLATES FEBRUARY WHAT HAPPENS WHEN WE WIN In Colorado, we followed this fundamental leadership strategy. By running DDpular, Greek candidates that align with our values and secure the greek vote, we built an infrastructure of conservative, pro-free ISDeech students who were able to get on the ear of Regents and local egrslators In order to fundamentally shift the on-campus free speech policies. mnt??fyajoritv of Senate seats and all of the executive cabinet allowed administratiom-Fme SIJeech resolution to be passed. After months of lobbying be drafted an: 3WD 0pp?sed stopping free speech zones,) ultimately a bill to from hein . mpped for a statewide law that prevents ?free-speech zones? 'leemented on any Colorado public university campus. RESOLUTION PASSED BY CU - BOULDER STUDENT SENATE Resolution St - Student Government UNIVERSITY OF COLORADO BOULDER University of Colorado Student Government Legislative Council 08 July 2016 85LCR 02 In Support of Free Speech on Campus Sponsored by: Marcus Fotenos President of External Affairs Colton Lyons President of Student Affairs Madalena DeAndrea President of Internal Affairs Alec Havey Representative-at-Large Josh Cunningham Representative-at-Large Harrison Leeds Representative-at-Large Mazhar Ali Representative-at-Large Quyncc Johnson Representative-at-Large Anna Todd Arts Science Co-Senator Jason Evans Arts Science Co-Senator Madeline Tyrell CMCI Senator Gabriel Elbert Parliamentarian ChristOpher Kohl Student-at-Large Emily Starr Student-at-Large Niklaus Levy Student-at-Large Joshuah Melnick Student-at-Large Alexia Gowing Student-at-Large Kyla Vonesh Student-at-Large Authored by: Marcus Fotenos President of External Affairs Marcus Fotenos - Outgoing Student Body President at CU Boulder was able to immediately pass a Free Speech Resolution which culminated into a Bill that was signed by Gov Hickenlooper (D - Colorado] which eliminates all ?Free Speech Zones? which limited where students could exercise their amendment rights across the State of Colorado. Marcus is now on our staff and helping to implement same policies in 5 other states. GOVERNOR A Sign? HR BILL PASSED BY THE COLORADO HOUSE OF EPRESENTATIVES AND SIGNED INTO BY COLORADO SENATE BILL 17-062 dncr. Cooke, Crowdcr. Grantham, BY Neville T., Baumgar Scott, Tate, Gardner, Holbert, Jahn, Lundberg, Marble, Priola. Hill. Kefalas, Lambert, Martinez Humcnik, Smallwood; also REPRESENTATNEXS) Humphrey and Bridges, Catlin, Everett, Leonard. Lundeen. Neville P., Sainc, Van Winkle. Williams D., Wilson. Arndt, Bedcch., Beckman, Buck, Buckner, Carver, Coleman, Covarrubias, Danielson, 5388!. Exum, Garneu, Gina], Hamner, Hansen, Herod, Hooton, Lebsock, Lee, Lewis. Liston, haelson Jenet, Mitsch Bush, ansom, Rosenthal, Singer, Kennedy, KER-Tharp, Landgraf, Lawrence, Lontine, McKean, McLachlan, Melton, Mic Navarro, Nordberg, Pettersen, Rankin, Weissman, Willett, Winter, Wist, Young, Duran. CONCERNING 1m: mom T0 FREE SPEECH 0N cwuses or PUBLIC INSTITUTIONS OF HIGHER EDUCATION. Be It enacted by the General Assembly of the State of Colorado: SECTION 1. In Colorado Revised Statutes, add 23-5?144 as follows: 23-5-1?. Students' right to Speak in a public forum - legislltive - de?nitions - violations - court actlons - free speech zones. (1) (8) OFTHE UNITED STATES AND Maia! aided to existing stoma: darker though ward: indicate ?we: and ruck Mariel not pa! clad. WHAT HAPPENS WHEN WE WIN BDS POLICY CHANGE CASE STUDY In Arizona, we followed this fundamental leadership strategy. By running popular, Greek candidates that align with our values in 2012 and 2013, we built an infrastructure of conservative, pro-Israel, pro-free market students who were able to get on the Board of Regents and win in every student government race possible. Arizona was like California and many other states that had been in?ltrated by SJP and anti-American, anti-Israel policy activists who controlled and in?uenced Student Government vis-a-vis non-pro?ts like the ?Arizona Student Association? (a 501c3) for years. The systematic winning of these seats and consistent challenging of the progressive Student Association structure resulted in winning every seat in 2014 and a fundamental reversal and transformation of student policy initiatives. This required full-time support and strategy as outlined in CVP to accomplish. 7tMPUS VICTORY FINANCING 2] 122 Targeted 4-Year Division I Universities NEEDS TO WIN NUMBER COST PROJECTION OFFICE QUARTERMASTERS S5,00D/mo $60,000 $50,000 $350,000 VICTORY DIRECTORS $55,000 NATIONAL POLICY DEPUTY $50,000 NATIONAL OPERATIONS DEPUTY CAMPUS LEADERSHIP SUMMIT - . rvAr- . ?u pg 5, ?(i1 iir? paragrCAMPAIGN FINANCE, TRAVEL $5,500 . TOTAL :fh 1? I ?9