MEMORANDUM
TO:
FROM:
SUBJECT:
DATE:

INTERESTED PARTIES
GENE ULM—PUBLIC OPINION STRATEGIES
RECENT WI CD-01 SURVEY DATA
MARCH 21, 2018

The following memorandum is based on a survey of 400 likely voters completed in Wisconsin CD-01
March 18-20, 2018. The margin of error for the survey is plus or minus 4.9%. One-hundred and sixty
interviews were completed via cell phone.
Key findings:

1. Paul Ryan continues to grow his lead on the ballot over Randy Bryce, 55%-34%. A full
21-points over his opponent.




Ryan is winning independents 56%-27%.
Forty-three percent of voters are “definitely” voting for Ryan in November.
Fifty-three percent of the voters have a favorable impression of Paul Ryan, including
51% of independents.

2. Bryce continues to struggle to gain any foothold.


Only 38% of district voters have ever heard of Randy Bryce, and only 14% have a
favorable opinion of him. Nine percent have an unfavorable opinion of him.

3. Voters approve of the Republican agenda and of the President.


Fifty-one percent of voters approve of President Trump, including 53% of
independents.



Republicans have grown their lead on the generic ballot to 12%, 48%-36%.



By a 55%-32% margin, voters believe the recent tax reform legislation is good for
their family.

The bottom line is that Paul Ryan is poised to handily win re-election. Don’t hesitate to call with
questions.