., . THE CORRIDOR . 1* TUGETHEH IHFHMEMEHT mamam THE VISION Build a strong economy with innovation and talent. THE MISSION The 30th Street Industrial Corridor Corporation (The Corridor) serves as the mobilizing entity to collectively promote and spark economic resurgence for businesses and residents. THE NUMBERS Garden Homes consists of: 4,620 people 97% African American 57% female 37% under age 18 2,019 housing units 1,589 households 65% family units 21% vacancy rate 34% owner-occupied 56% in the labor force Most renters pay between $650 and $699 FROM HISTORY TO OUR STORY… In 1910, Milwaukee Mayor Emil Siedel set forth a vision to build for Milwaukee’s growing population of those working in the manufacturing sector. Although he lost the 1912 mayoral election, Mayor Daniel Hoan pressed forward with the idea. In 1923, Garden Homes became the first municipallysponsored public housing cooperative erecting a series of Colonial Revival style homes. Garden Homes was regarded as the City of Milwaukee’s first suburb. The implementation of Garden Homes as the first public housing project came as a result of a vision. Now, almost a century after the first homes were built, vision has returned to the neighborhood—a vision for a neighborhood no longer defined by obstacles, but one determined to be a destination of opportunity. Like many other neighborhoods in Milwaukee, Garden Homes has suffered from neglect, poverty and deprivation. The manufacturing sector that provided family-supporting jobs to many Garden Homes’ residents are but a fraction of what they were in the mid-20th Century. The area followed the city’s trend of an increase in crime in the late 1980’s and 1990’s which left our neighborhood a shell of its former self. In 2016, a committed core of residents and stakeholders came together to deepen their commitment to the neighborhood. Many individuals and organizations were already working to strengthen Garden Homes, but the disparate efforts were struggling to have an impact. After witnessing continued deprivation, more crime that left the people in the neighborhood feeling less safe and an erosion of the values that once defined the neighborhood, people came together to act, plan and make things happen. The result is the Garden Homes Strategic Action Plan. This plan is the culmination of many hours of intense labor. It took months to research the issues as the people in this neighborhood reconnected to create a plan based on our aspirations and not our frustrations. Dozens of meetings, planning sessions, one-on-one conversations and collaborative projects all came together to form this plan. The plan includes seven key strategies: Neighborhood Pride, Housing, Education and Intergenerational Opportunities, Health and Wellness, Economic Development, Employment and Safety. In these strategies, lie actions designed to take a comprehensive approach to improving Garden Homes. The actions are designed to make steady improvements that have a sustained impact. The implementation has already begun and will continue for the next three years. The plan will be reviewed and revised annually to reflect economic and political realities as well as considerations of emerging practices and opportunities. This plan is both a symbol and substance. While it symbolizes a fresh start and new beginnings for Garden Homes, it also contains a substantive blueprint for action. Thank you to the many residents and individuals whose input helped to create this plan. We look forward to the work ahead, continuing our engagement efforts as we strive to make this plan come alive in the hands and hearts of all of our residents. Onward, T h e G a r d e n Hom es S teer in g C om m ittee thecorridor-mke.org #GHNP2018 2 ACTIONS 1.1 Organize quarterly neighborhood clean-ups of major public spaces. 1.2 Host a major neighborhood festival to celebrate neighborhood improvements and raise awareness on local issues. 1.3 Employ a multi-level communication apparatus that connects residents and promote activities increasing neighborhood pride. 1.4 Develop a monitoring system for vacant lots to reduce dumping and trashing of neighborhoods. 1.5 Develop a public art project that speaks to the history and resilience of Garden Homes. 1.6 Raise the funds to install Gateway markers that identify the Garden Homes Neighborhood. STRATEGY ONE NEIGHBORHOOD PRIDE Objective: To increase the level of pride in the Garden Homes neighborhood by organizing residents, stakeholders and the broader community in activities and events that improve the function and presentation of public spaces while maintaining the overall neighborhood appearance to reflect a thriving community with a high quality of life. Partnering Organizations Key: Garden Homes Neighborhood Association, Inc. (GHNAI) Northwest Side Community Development Corp. (NWSCDC) Uniting Garden Homes, Inc. (UGHI) Milwaukee Collegiate Academy (MCA) TIMELINE LEAD Y1-Q2, Ongoing NWSCDC Y1-Q2 NWSCDC Y1-Q1 The Corridor Y1-Q4 GHNA Y1-Q2, Q3 Clean Wisconsin Y1-Q2 Y3-Q4 The Corridor PARTNERS MEASURES City of Milwaukee (DPW), Running Rebels, Keep Milwaukee Beautiful, GHNAI, The Corridor, UGHI, All Saints, Garden Homes Luther Church, New Hope Baptist Church Four (4) annual clean-ups 1000 lbs. of garbage, waste and debris removed from the neighborhood annually City of Milwaukee (DPW), Running Rebels, Keep Milwaukee Beautiful, GHNAI, The Corridor, UGHI, All Saints, Garden Homes Luther Church, New Hope Baptist Church One (1) annual festival convening minimum five hundred (500) residents and stakeholders City of Milwaukee (DPW), Running Rebels, Keep Milwaukee Beautiful, GHNAI, The Corridor, UGHI, All Saints, Garden Homes Luther Church, New Hope Baptist Church Twelve (12) social media posts to build five hundred (500) followers in year one, increasing by twenty (20) percent annually NWSCDC, City of Milwaukee (DPW), Running Rebels, Keep Milwaukee Beautiful Minimum of twenty (20) vacant properties monitored and maintained NWSCDC, The Corridor, UGHI A public art project created and installed in collboration with residents GHNAI, NWSCDC, UGHI $10,000 Raised for project Four (Installed) markers thecorridor-mke.org #GHNP2018 4 STRATEGY TWO HOUSING Objective: Restore and revitalize Garden Homes Housing’s stock to reflect the aspirations of residents while promoting residential opportunities of dignity for both individuals and families inside the neighborhood. ACTIONS 2.1 Increase home ownership opportunities to both current neighborhood renters and those renting outside of the neighborhood. 2.2 Organize a “Developer’s Roundtable” comprised of ACRE Graduates to “Assess and Invest” in both the commercial and residential development opportunities with in Garden Homes. 2.3 Introduce Artistic Board-Ups to neighborhood by identifying properties and engaging artists to design the board ups. 2.4 Develop a landlord compact as a tool to communicate the values and vision of Garden Homes with regard to property maintenance and management and holding landlords accountable. 2.5 Engage existing businesses on a “walkto-work” strategy that helps increase home ownership while fostering greater connectivity with existing companies. ACTIONS TIMELINE LEAD PARTNERS 3.1 Launch an environmental education program engaging schools and Youth Serving Agencies (YSA’s) to help increase awareness on environmental education. Y1-Q2, Ongoing Clean Wisconsin, Lighthouse Urban Ecology Center, MMSD 3.2 Develop a counseling program for youth that increases the social development outlook positioning them for success. Y1-Q4 Ongoing All Saints Catholic Church Lighthouse, MCA 3.3 Launch “Lighthouse Peers” Program providing afterschool mentoring, tutoring and homework help at local neighborhood schools for students living or attending schools in Garden Homes. Y1-Q3 Ongoing Lighthouse Y1-Q2, Q3 Clean Wisconsin 3.4 Educate residents on the benefits of rain barrels and install rain barrels, rain gardens and other practices (tree planting, etc.) on the homes of residents interested in reducing storm water pollution and conserving water. MCA, Garden Homes Lutheran School, Believer’s In Christ Academy, Lloyd Barbee School, Hope Semper MMSD, The Corridor, UGHI MEASURES TIMELINE LEAD PARTNERS Y1-Q1, Ongoing HRI NWSCDC, Take Root Milwaukee, City of Milwaukee, Lighthouse Two (2) Home Ownership Seminars annually, One hundred (100) neighborhood residents attending annually, Fifteen (15) increase in home ownership by end of year 3 Y1-Q2 Y3-Q4 NWSCDC The Corridor, GHNAI, TAN One (1) Assessment produced at end of year one, One (1) development project selected by neighborhood residents Y1-Q1 Y2-Q2 UGHI NWSCDC, Artworks, City of Milwaukee, GHNAI Fifteen (15) Artistic Board Ups installed at end of year one, Two (2) year limit on board ups as properties are rehabbed, sold or occupied City of Milwaukee – DNS, Garden Homes Neighborhood Association One (1) compact developed, Fifty (50) percent of landlords signing the compact Y1-Q2 Ongoing Y1-Q3 Ongoing NWSCDC Bid 37 NWSCDC, City of Milwaukee-DCD Five (5) local businesses and companies organized to launch the program, Twenty-five (25) new homes in Garden Homes sold to workers of local companies and organizations MEASURES One (1) program created, designed and launched, One hundred (100) youth participating One (1) program developed and launched, One hundred (100) receiving counseling services in the program One (1) program launched, Two hundred (200) students participating Fifteen (15) rain barrels installed on Garden Homes properties, Two (2) rain gardens installed STRATEGY THREE EDUCATION & INTERGENERATIONAL OPPORTUNITIES Objective: To bring residents and stakeholders together across generations for the purpose of appreciating the value and strength of each distinct generation while promoting unity within a neighborhood that helps people have a place to thrive. thecorridor-mke.org #GHNP2018 6 STRATEGY FOUR HEALTH & WELLNESS Objective: To make Garden Homes one of the healthiest neighborhoods in Milwaukee through programming, activation of public spaces and utilization of broader community assets that promote wellness lifestyles within the neighborhood. ACTIONS 4.1 Create a MOVE program (More Organic Veggies Everywhere) that focuses on planting 5 Gardens (Youth, Beautification, Senior, Adult and a Community Garden). 4.2 Introduce a Farmers Market to Garden Homes to increase healthy food consumption in the farm to table supply chain. 4.3 Activate public spaces (Garden Homes Park) for Yoga and Zumba that helps to promote active lifestyles. 4.4 Establish a walking club that promotes activity that helps Garden Homes become a healthy neighborhood. 4.5 Organize neighborhood bike rides to promote biking in the neighborhood and increase safety for riders. ACTIONS STRATEGY FIVE ECONOMIC DEVELOPMENT Objective: Increase the flow of economic activity in the neighborhood by retaining existing businesses and recruiting other entities that lift the economic profile of Garden Homes. 5.1 Launch a PR campaign to positively market the neighborhood so that businesses are recruited and retained. 5.2 Perform an inventory of businesses in neighborhood to help the entities market their products and improve neighborhood relations. 5.3 Increase entrepreneurship through hubs and maker spaces. 5.4 Conduct a feasibility study to open a neighborhood restaurant establishment with both healthy fare and traditional soul food. MEASURES TIMELINE LEAD PARTNERS Y1-Q2 to Y3-Q2 UGHI Black Health Coalition, Groundwork Milwaukee, Lighthouse, New Hope Baptist Church, All Saints Church, Employ Milwaukee, H.A.N.D. of Norville, Victory Gardens, Clean Wisconsin, Boys and Girls Club Five (5) gardens installed in the neighborhood with resident participation and coordination Y2-Q2 UGHI GHNAI, The Corridor, All Saints Catholic Church One (1) pop-up market that convenes monthly in the park (May-October) Y1-Q3 UGHI GHNAI, Groundworks, Black Health Coalition An average of Fifty (50) residents participating in Yoga Y1-Q3 UGHI GHNAI, Black Health Coalition One (1) walking club established with average of fifty (50) participants Y1-Q3 Ongoing NWSCDC UGHI, Red Bike and Green, The Corridor One (1) annual neighborhood bike ride with fifty (50) riders TIMELINE LEAD PARTNERS MEASURES Y1-Q2, The Corridor NWSCDC, City of Milwaukee– DCD, UGHI $5,000 raised to secure PR firm that helps to create, launch and manage campaign UWM, NWSCDC Released findings in annual report to the community Y1-Q3 Ongoing The Corridor Y1-Q1 Y3-Q2 BID 37 UWM, NWSCDC. NWSCDC, YES, Manufacturing Diversity Institute Two (2) new business start-ups with headquarters/based in Garden Homes Y1-Q3 BID 37 I AM Chef Catering, NWSCDC Secure $3,000 in funding to conduct study, report findings to community at annual meeting thecorridor-mke.org #GHNP2018 8 ACTIONS STRATEGY SIX EMPLOYMENT Objective: To promote the value and ethic of work and advance opportunities that assist and aid residents finding gainful employment in jobs that help provide for their families and resources for investing in the assets of Garden Homes neighborhood.. 6.1 Launch “Pathways to Employment” as a collaborative project involving seven entities to reduce unemployment in Garden Homes by addressing the needs of the severely unemployed or under-employed and provide opportunities leading to employment. 6.2 Conduct surveys to assess both the present working situations among residents and assess the trajectory of their career goals. ACTIONS TIMELINE 7.1 Identify current block watch groups and work to increase the engagement of the clubs by establishing additional clubs and organizing a coordinated block watch committee. Y1-Q2, Y2-Q2 NWSCDC Coalition of Hope, Safe and Sound, The Corridor, UGHI, GHNAI 7.2 Organize a Crime Prevention Through Environmental Design (CPTED) Training for Garden Homes that includes both residents, businesses and other stakeholders. Y1-Q2 NWSCDC Coalition for Hope, DRS Technologies, LISC Milwaukee Safe and Sound, The Corridor, UGHI, GHNAI 7.3 Launch a “Walk in the Light” campaign to upgrade lighting to current safety standards on both private and government owned properties. Y1-Q3 Ongoing The Corridor 7.4 Deepen partnership with Milwaukee Police Department officials (MPD) holding events that bring residents and law enforcement personnel together. Y1-Q3 Ongoing NWSCDC 7.5 Hold quarterly neighborhood walks with elected officials, MPD and neighborhood residents to identify safety concerns. Y1-Q2, Ongoing The Corridor LEAD PARTNERS Coalition for Hope, DRS Technologies, LISC Milwaukee Safe and Sound, The Corridor, UGHI, GHNAI Coalition for Hope, DRS Technologies, LISC Milwaukee Safe and Sound, The Corridor, UGHI, GHNAI, All Saints Catholic Church, New Hope Baptist Church Coalition for Hope, DRS Technologies, LISC Milwaukee Safe and Sound, The Corridor, UGHI, GHNAI, All Saints Catholic Church, New Hope Baptist Church TIMELINE LEAD PARTNERS MEASURES Y1-Q2 All Saints Catholic Church BizStarts, Hope Street Ministry, James Place, MAXIMUS, Milwaukee JobsWork, The Corridor Reduce neighborhood unemployment to ten (10) percent after three years through family supporting jobs BizStarts, Hope Street Ministry, James Place, MAXIMUS, Milwaukee JobsWork, The Corridor Complete one hundred (100) surveys Y1-Q1 All Saints Catholic Church MEASURES Three (3) new block clubs, Hold (1) annual “Garden Homes Block Club Conference” One (1) seminar held in Garden Homes neighborhood with fifty (50) stakeholders present Five hundred (500) upgraded lights (bulbs) installed Hold one (1) major event with two hundred fifty (250) residents and staff from local district MPD Four (4) neighborhood walks with average of Fifty (50) residents and neighborhood leaders participating STRATEGY SEVEN SAFETY Objective: To organize the physical assets and the resource of residents in the Garden Homes neighborhood to reduce criminal activity and foster collective community safety practices that helps all people and places thrive with in the neighborhood. thecorridor-mke.org #GHNP2018 10 FROM HISTORY TO OUR STORY GARDEN HOMES NEIGHBORHOOD, MILWAUKEE 28TH ST 23RD ST 19TH PL 20TH ST 19TH PL 23RD ST MELVINA ST Garden Homes Neighborhood ST Mr. Joe Bova, Resident Garden Homes Neighborhood Assc. Joebova7@aol.com 24TH ST 24TH PL S MELVINA ST FIEBRANTZ AVE 9 6 1 Esri, HERE, DeLorme, MapmyIndia, © OpenStreetMap and the GIS 5 2contributors, user community IN Ms. Cheryl Blue, The Corridor Cheryl@TheCorridor-Mke.org 26TH ST 28TH ST 29TH ST 30TH ST DR 36TH ST PK 37TH ST E LT HO Mr. Jim Addison, Resident Jimaddison01@gmail.com OLIVE ST HOPE AVE CAP ITO L D R Prepared January 2018 Groundwork Milwaukee 1845 N Farwell Ave. #100 Milwaukee, WI 53202 www.groundworkmke.org GARDEN HOMES STEERING COMMITTEE E 25TH ST 27TH ST FIEBRANTZ AVE 34TH ST 3 ST 8TH 35TH ST L ST EA RST RD HU EV AV 21 ST S T AT KIN SO N 3 1 ST S T TR OS CONGRESS ST 22ND ST O RO AVE AV E TO R M AY TW RO O SEVELT DR HOPE AVE EL 24TH PL IGH LAWRENC E L P O RT S U N Garden Homes MARION ST T RUBY AVE IA TON TEU CONGRESS ST TO MO ST N COR NEL LS 22ND ST 29TH ST 30TH ST ST 1 7 24TH ST 20TH ST 31ST ST 32ND ST 34TH ST 36TH ST 35TH ST T 26TH S 37TH ST VI C T O RY LN #GHNP2018 N COURTLAND AVE PUR DUE ST GLENDALE AVE RUBY AVE Generously sponsored by, H A M P TO N AVE COURTLAND AVE KINS HOP thecorridor-mke.org LINWAL LN 25TH ST M D A N O THER IELS WAY ± HAMPTON AVE 2 7 TH ST Aldermanic District 1 Aldermanic Districts Streets OpenWater 0 375 750 10 7 15 6 3 4 8 12 14 11 Feet 1,500 13 Source: Administrative Boundries Downloaded from the City of Milwaukee's Data Portal Ms. Rosina Campbell Crossing Jordan Ministries zinamaecamp@aol.com Ms. Martha Freeman, Pastor Alpha & Omega Ministries Marthafreeman2015@gmail.com Ms. Ella Dunbar Social Development Commission edunbar@cr-sdc.org Co-Chair: Ms. Chawnett Hicks, Resident Chawnyh@yahoo.com Mrs. Martha Edwards, Resident Coalition of Hope Block Watch Mrs. Vicki Boston Garden Home Neighborhood Assc. vlboston@sbcglobal.net Ms. Felicia Ferguson Outreach Coordinator & Peer Specialist HotSpot Supermarket fergusfb@gmatc.matc.edu Mr. Demetrius Brown Uniting Garden Homes, Inc. b.demetrius29@gmail.com Co-Chair: Mr. Chuquee Fletcher Lighthouse Youth Center chuqee.fletcher@lighthouseyouthcenter.com Deantrium King, The Corridor king.deantrium@gmail.com Ms. Carol Knuth Leonardo DRS, DRS Naval Power Supply CarolJKnuth@drs.com Ms. Patrice Robinson, Resident Perobinson61@gmail.com Mr. Willie Smith, Northwest Side CDC wsmith@nwscdc.org