CONNECTING YOU Inside this issue page 1 SABC NEWS BOLDLY GOES INDEPENDENT AND IMPARTIAL page 4 5FM’S LIVE LOUD MID – YEAR BREAK 01/ SABC CoNNECTA TELEVISION SABC NEWS BOLDLY GOES INDEPENDENT AND IMPARTIAL called the Midday Report, On Point (12:00 – 15:00), will focus on the general news of the day in depth, informing the viewers on further developments on stories of the day. This will be followed by SA Today (15:00 – 18:00), which will give audiences a window to issues affecting South Africans in SABC News has reimagined and rebranded its all corners of the country. The Prime Time show becomes programming across its television, radio and The Full View (18:00 – 21:00); and finally, audiences can look online platforms. This bold move aims to affirm forward to The Globe (21:30 – 00:00), as SABC brings them the public broadcaster as a credible leader in the story of the world we live in. news and current affairs. These exciting changes are to keep up with the fast evolving broadcast Weekend schedules are also packed with exciting environment and emerging digital opportunities. programming; which will be rolled out in July 2018, with the reveal of the transformed current affairs offering. SABC News 04 June 2018 saw SABC audiences pleasantly on all radio platforms will have a distinct signature tune for tune to the SABC News image that presented a news bulletins that will reflect the identity of their premium localised yet globally apt look and feel. The new news source. look accentuates the platform’s new philosophy of being an accessible, Pan African and innovative Commenting on the repositioning journey, Group Executive brand whose editorial identity is defined by social of News and Current Affairs, Ms. Phathiswa Magopeni consciousness. stated, “SABC News is the largest news brand in the country, and there is no better way to affirm our role and impact on The new image reflects African-inspired original South Africans than to reimagine and transform our brand to tapestries, representing the different yet unified speak to the soul of the nation in a way that is balanced and cultures; and the artwork features beads and unrestrained.” Whilst fulfilling its mandate, the SABC strives patterns that celebrate being African. SABC to portray South African stories in the context of a maturing audiences will enjoy compelling content in the democracy through enriching and compelling content that is new line up, with Morning Live (06:00 – 09:00) accessible to all. transforming into a pacey format that sets the tone for the news day. Broadcasting on the SABC News Channel and SABC 2, the show will deliver a unique perspective on general news, market issues, politics, sports news, real-time traffic report and more. Other programming changes on the SABC News Channel include The Agenda (09:00 – 12:00), which replaced Newsroom. Previously TELEVISION SABC CoNNECTA /02 SABC NEWS LINE-UP AND TALENT HAS CHANGED AROUND: 06:00-09:00 - Morning Live with Leanne Manas, Sakina Kamwendo and Vaylen Kirtley. Morning Live will deliver a unique perspective on general news’, market issues, politics, sports news, and real time traffic reports” 09:00-12:00 - The Agenda with Desiree Chauke and Blain Herman. The Agenda replaces the Newsroom programming strand. 12:00-15:00 - On Point with Nzinga Qunta, Arabile Gumede and Nompumelelo Siziba. On Point replaced The Midday Report. 03/ SABC CoNNECTA TELEVISION 15:00-18:00 - SA Today with Peter Ndoro, Alicia Jali and Kershnee Govender. The new SA Today gives audiences a window to issues affecting South Africans. 18:00-21:00 - Full View with Bongani Bingwa and Francis Herd. The Prime Time show on SABC News has been rebranded as The Full View 21:00-21:30 - News@9 with Chante Jantjies, Adriana Bevilacqua and Natasha Thorpe. News@9 gives an independent and impartial report on current affairs 21:30-00:00 - The Globe with Mpho Tsedu, Simphiwe Ncongwane and Lulu Gaboo. The new The Globe focuses on international news stories. RADIO SABC CoNNECTA /04 NEWS PACKAGES FOR SABC NEWS CHANNEL 404, with cross selling on Digital media and SABC3 News NEWS FANATICS Premium package News fanatics are known to follow news across multiple media types throughout the day. The combination package with SABC Television and Digital News is an especially powerful mix to reach News fanatic premium audiences. Channel 404’s 3 peak viewing times are: 08:30, 12:30 and 18:00. Catch News fanatics during all our peak SABC News channel time bands. MON - FRI Spots SAT & SUN Spots SABC News 06:00 08:58 Morning Live SABC News 06:00 08:58 Morning Live SABC News 12:00 14:58 Midday Report SABC News 18:00 20:58 Prime Time News SABC News 18:00 20:58 Prime Time News SABC3 21:00 21:29 News @ 9 SABC3 21:00 21:29 News @ 9 26 Primetime Television Spots placed Average 55% discount off ratecard Cost: R140,000 TELEVISION ONLY R140,000 Twitter news video pre-roll adverts are immensely popular. Super Size your News fanatics 1 week Television package by adding the following Digital News media for an additional R10,000 150,000 impressions on sabcnews.com + 20,000 TV commercial video views on SABC News twitter video posts over 2-3 weeks (content dependent) DIGITAL SUPERSIZE + R10,000 Terms and conditions apply 05/ SABC CoNNECTA TELEVISION Guaranteed Views packages for SABC News Channel 404 Package 1 Package 2 LSM 8-10 Age 18+ 2 weeks LSM 8-10 Age 18+ 4 weeks R65,000 Total Cost R100,000 Total Cost 800,000 Views guaranteed 1,300,000 Views guaranteed R81 Effective CPT R77 Effective CPT 9.5 Ratings estimate 15 Ratings estimate • 2 or 4 week packages offered across SABC News programmes (channel 404) • Spots are placed between 0600-2345, across all days in either the 2 or 4 week package offered • The frequency is slightly higher in the 2 week package, but for a higher investment over 4 weeks SABC offers a great campaign on this channel at a more cost effective cost per thousand (CPT). • Ratings are not guaranteed but is a fair estimate. Terms and Conditions: • TV Inventory can be booked once rate cards are released, and is subject to availability. • Single advertiser per package, not open for an agency booking or multiple clients sharing spots • Inventory is placed at the SABC’s discretion • Spot list or package elements offered may not be altered • Television rates are quoted for 30” duration. Other durations will be calculated as per the SABC Television duration factors published. • TV related Spend can count toward TV commitments, but digital media Super sized value will not count towards Television commitments • Digital display media on SABCNews.com are run of station leaderboards or MPUs where available. Specs available at the time of booking. • Twitter video pre-rolls will be placed according to content availability on SABC Digital News twitter feed. Flight plan and reporting is managed by Twitter and advised at the time of booking. • SABC TV standard terms apply RADIO SABC CoNNECTA LIVE SUN CITY E D I T I O N 5FM is a multimedia brand that builds and shares content across digital and on-air media channels driven by a youthful and social savvy community. The station stands strong by its ethos to bring together youthful South Africans through the power of music. the DJ, Ms Cosmo, DJ Loyd and Kid Fonque on Friday night. Then we Live Loud at the Superbowl on Saturday night from 8pm, where MiCasa will headline accompanied by the SAMA award winning Distruction Boyz and fellow Durban band Easy Freak. 5FM newbie presenter Smash Afrika will play In keeping with these ethos, 5FM continues to focus on host while Roger Goode, Rob Forbes, Fix and Nick Hamman inspiring, motivating and entertaining its core audiences, keep the decks warm. aged 16-24, by delivering content that is unique and trendsetting. The station adopts a voice that audiences can Thereafter, the station will keep the party going with an after understand and relate to and engages on platforms they are party at club Encore, Live Loud 2.0, with Kid Fonque, Thando most comfortable with. Thabethe, Ms Cosmo, Ryan the DJ and DJ Loyd all playing The station enjoys a large online media offering, boasting DJ sets from 12am. over 1 million followers on Twitter, more than 70 000 on Instagram and over 300 000 on Facebook. The weekend will culminate with sundowners at The Valley of the Waves on Sunday 12pm with Kyle Cassim, Das Kapital, 5FM remains a brand to be proudly associated with and a Msizi James, Nicole Da Silva, Nick Hamman and Roger brand that aims to be on the pulse of music trends enjoyed Goode. by its target audience. The station also prides itself on bringing youth the coolest parties and partnered events. One The event is swelling with on the ground brand activation of the station’s upcoming events is the second annual Live opportunities that can further live and be sustained on the Loud Mid-Year Break. The event, aimed at its core market, station’s digital and social media offering. The Live Loud is characterised by a weekend of parties, live performances Mid-Year Break event is just the break any brand needs to and DJ seminars with the popular 5FM DJs. break through to the 5FM audience. This time around Sun City will be home to the Live Loud Mid- Contact your SABC Account Executive to discuss advertising Year Break from 13 - 15 July, and kicks off with a party at The opportunities that will suite your brand. Shebeen at 8pm, powered by the 5FM Weekender5, Ryan /06 07/ SABC CoNNECTA SABC Commercial Enterprises Taking your brand further. For advertising opportunities contact your SABC Account Executive. RADIO