base uocument 1135-1 l?lleCl U/le/lti Page bU OT 22]. Exhibit base Document 155-]. l?lleCl U/le/lt? Page bl OT 22]. ZSZZ From: TAD Date: June 19, 2014 11:06:32 AM (-07) To: kkilimnik@dmpint.com Subject: Re: Can resend the talking points Attachments: here they are Messages and Talking Points (For interviews during and afterthe Party Congress) The following are key messages and talking points that are recommended for use during and after the Party Congress. These TPs should be used by speakers, VIPs and others. A FRESH START FOR UKRAINE WORK AGAIN The new Party of Development represents a fresh start for Ukraine, and an opportunity for people who want to build a better future to come together as a political force and as a nation to make Ukraine work again. The focus ofthe new Party will be on the core issues that people care about unifying our country; ending corruption through unprecedented transparency in government; and returning economic prosperity to Ukraine. - The results from the recent Presidential election were significant. It signaled major changes occurring in Ukraine today. But a single election of an individual is not enough to overcome the complex and regional challenges facing the country today. - Ukraine is a markedly different nation today than the demographics ofthe Ukraine that existed at the beginning of independence: 2. 3. 4. Generations of leaders trained and educated by the Soviet system are being replaced by younger people who are more western, better educated, more mobile, and connected to the world and one anotherthrough new technologies The young generations are moving into the new majority and becoming active in politics and civil life The old ways ofthe past are quickly fading Those who don?t recognize this trend will become increasingly irrelevant - Vl?th the new majority rising, political leaders and new parties must emerge to represent the needs of the people - Today the SE is without a voice in Kyiv this is why the government is having trouble ending the crisis there: 1. 2. 3. The criminals extorting society represent a small part ofthe SE The problem is no unified political party or leader exists to lead the SE in responding to the crisis People ofthe SE are really not different from people of other sections of Ukraine as far as what they want from their leaders Peace, unity, jobs, ability to live their lives without corruption or police abuse are key desires of all voters (notjust those in the SE) base uocument 155-1 l?lleCl U/le/lt? Page DZ OT 22]. 5. An opportunity exists for a new party to emerge to represent these interests - A new national political force is needed to represent the millions of voters who deserve a better life. - The Party of Development supports those principles that are so important to voters across our country. We want unity, an end to corruption and a better economy. - Our party will be ideologically based but will focus on an economic platform. The economic strategy will be driving by a simple principle destroying corruption is the only path to stability and economic growth. - We will build the Party on an ideological and substantive foundation and it will be guided by principles and values, not individuals and personalities, so there is no danger of leaders becoming more important than the Party?s standards. - Our mission is to create a new political force built on centrist and pragmatic values, that is inclusive ofall citizens of Ukraine who long for peace, stability, democratic freedoms and a better quality of life. - Our Party will be national and will have appeal to those in the SE and in the West and Center: We want one Ukraine that is united, independent and free We want an end to corruption in all of its forms and to prevent police abuse We want businesses to operate and thrive without undue government interference We will work to create opportunities and good jobs to improve the quality of life for our citizens We will protect those that cannot be protected and care forthem We will protect the Russian culture as Ukrainians We will empower a new generation of leadership We will work to give Ukraine a fresh start and build a betterfuture for all Original From: K. Kilimnik To: TAD Sent: Thu, Jun 19, 2014 8:43 pm Subject: Can resend the talking points You gave me today? Thanks base uocument 1135-1 l?lleCl U/le/lti Page b5 OT 22]. ZSZ4 Exhibit case Document 195-]. l?lleG U/le/lb Page b4 OT 22]. [de l8 rabin stras begg DEVINEMULVEY I MEDIAIMESSAGE T0: Davis Manafort FR: Devlne Mulvey Rabin Strasberg RE: 2010 Message Strategy 8; Proposal DT: luly 12, 2010 The purpose of this memo is to: 1) Draft a message for the upcoming elections to be held on October 31St of this year 2) Recommend a draft TV and radio media plan 3) Propose terms for engagement We appreciate Davis Manafort asking for a proposal to advise on the upcoming elections and look forward to the possibility ofanother campaign. OVERVIEW: We are very pleased to note that the numbers found in the latest polling are remarkably robust and generally very positive. Yanukovich has emerged from the relatively close outcome of the February election as the country's most popular leader (67/25% favorable/unfavorable) while his chief rival's approvals have fallen into tatters (22 68% favorable/unfavorable). A majority of 64% disapprove of the actions of the opposition, while 50% of voters believe the country is on the right track. This is a remarkable achievement for the new President. The "honeymoon is on" as Dave Sackett noted. We must take advantage of the positive feelings the new President has inspired and while memories of the failed Orange years are still fresh in the minds of so many [73% agree the Orange ?have proven can not be effective in improving people?s lives?). case Document 195-]. l?lleG Page bb 0T 22]. [de rabin strasberg DEVINEMULVEY A MEDIAIMESSAGE SHORT MESSAGE STATEMENT: For five years Orange had their time and failed you. Now things are beginning to work again. To move forward local and national leaders must stop bickering and start working together to improve lives and help protect and create jobs. Only the Party of Regions can move us forward. LONG MESSAGE STATEMENT: For five years the opposition controlled the government at the local and national level and not only did they fail to improve the economy, they destroyed it. Now things are beginning to work again. But to move Ukraine ahead and improve people's lives, we need government at the local and national level to work together to bring jobs here and deliver local services. We need results and new leaders who will fight for your job instead of fighting with each other. The Party of Regions is ready to serve the people in every region, and make government work for you. The Party of Regions?the best way to improve your life and get Ukraine back to work. case Document 155-]. l?lleG Ulle/lb Page bb 0T 22]. Pagelun: [62/ rabin strasberg DEVINEMULVEY I A MEDIAIMESSAGE MEDIA PLAN: 8 WEEK CAMPAIGN Election date is set for October 315?, 2010. Given budget restraints, the traditional August holidays in Ukraine, and our estimates of opponents? resource strength, we recommend an eight-week media campaign starting on September 15?. We recommend running 500 points a week and building to approximately 650 points a week by the close ofthe campaign. Under this plan the campaign would produce approximately 4 TV and radio ads, with each spot running for two weeks and about a 1000 points total. Filming Timeline: Once engaged the Media Team would prepare scripts, a message plan, and shoot memos for Davis Manafort?s approval. Within the bounds of our resources we strongly recommend acquiring new footage for the elections. Once scripts are approved we would draft shoot memos. The Ukrainian team would go into the ?eld and shoot the required footage, and deliver the images to the edit studio for cutting. We would aim to have a total oftwo shoots with the primary goal of acquiring images representative of the entire country. base Document 155-]. l?lleCl U/le/lt? Page bl OT 22]. Exhibit C) case Document 135-]. l?lleG Page b6 0T 22]. Z529 ?gu rabin DEVINEM LVEY A MEDIAIMESSAGE TO: Davis Manafort FR: Devine Mulvey 8: Rabin Strasberg RE: 2010 Message Strategy Proposal or: July 12,2010 The purpose ofthis memo is to: 1) Draft 3 message for the upcoming elections to be held on October 31st ofthis year 2) Recommend a draft TV and radio media plan 3] Propose terms for engagement We appreciate Davis Manafort asking for a proposal to advise on the upcoming elections and look forward to the possibility ofanother campaign. OVERVIEW: We are very pleased to note that the numbers found in the latest polling are remarkably robust and generally very positive. Yanukovich has emerged from the relatively close outcome ofthe February election as the country's most popular leader [67/25% favorable/unfavorable) while his chief rival's approvals have fallen into tatters (22/68% favorable/unfavorable). A majority of 64% disapprove ofthe actions ofthe opposition, while 50% ofvoters believe the country is on the Light track. This is a remarkable achievement for the new President. The "honeymoon is on? as Dave Sackett noted. We must take advantage ofthe positive feelings the new President has inspired and while memories ofthe failed Orange years are still fresh in the minds ofso many [73% agree the Orange "have proven can not be effective in improving people's lives"). case Document 135-]. l?lleG Page by 0T 22]. Z55U [In rabin railazclaell DEVINEMULVEY i A MEDIAIMESSAGE MEDIA PLAN: 8 WEEK CAMPAIGN Election date is set for October 315?. 2010. Given budget restraints, the traditional August holidays in Ukraine, and our estimates of opponents? resource strength, we recommend an eight-week media campaign starting on September 15?. We recommend running 500 points a week and building to approximately 650 points a week by the close of the campaign. Under this plan the campaign would produce approximately 4 TV and radio ads, with each spot running for two weeks and about a 1000 points total. Filming Timeline: Once engaged the Media Team would prepare scripts, a message plan, and shoot memos for Davis Manafort's approval. Within the bounds of our resources we strongly recommend acquiring new footage for the elections. Once scripts are approved we would draft shoot memos. The Ukrainian team would go into the field and shoot the required footage, and deliver the images to the edit studio for cutting. We would aim to have a total oftwo shoots with the primary goal of acquiring images representative ofthe entire country. case Document 135-]. l?lleG U/le/lb Page lU 0T 22]. Pagelua: in rabin DEVIN EY fill A MEDIAIMESSAGE ENGAGEMENT: The timing of the election is tricky given domestic obligations, but we appreciate the offer to submit a proposal and value our relationship with Davis Manafort. We propose the following: Option 1: $40,000 a month retainer starting August 1 and continuing through October 31. includes two 5-day trips to Ukraine. Success bonus: $40,000. Option 2: $25,000 a month retainer starting August. No trips to Ukraine. Production managed and supervised remotely. Success bonus: $25,000. We look forward to talking more about this campaign. base uocument 155-1 l?lleCl U/le/lt? Page OT 22]. Exhibit CLIENT: Party of Regions TITLE: Every Level V4 TRT: 30 DATE: 09/09/10 case Document 195-]. l?lleO U/le/lb Page [2 OT 22]. Z555 DEVINEMULVEY MEDIAIMESSAGE VIDEO AUDIO Reference: Mad Men Intro. Cut-out: Man looks stable, but in fact he is falling. Man falling through air skyline of ?Lost Jobs", ?Chaos in Parliament", and ?Weak President." Splashes of Orange. Man ?higher prices" Man falls to ground, and starts walking. Man turns into video. Construction site. Health care. Settings. 3D Party of Regions. Building the country. Narrator: The Orange held power at every level And they failed. Lost jobs Chaos in Parliament And a weak President. They had all the power and made things worse. Their failures high prices today. Why should we believe that anything has changed? Only the Party of Regions can work with every level of govenrment to create and protect jobs and improve local services. The Party that builds The Party of Regions. base Document 155-]. l?lleCl U/le/lt? Page {5 OT 22]. 2554 Exhibit case uocument lbl?-l l?lleCl U/le/lti Page {4 OT 22]. 255:) To: Paul Manafort Rick Gates Fr: Dan Rabin Adam Strasberg Date: April 16, 2012 RE: Ukraine Media The purpose of this memo is to outline the initial stages of the media campaign for the 2012 Ukrainian Parliamentary elections. This memo covers the ?social advertising? part of the campaign which runs through the end of the summer -- only production on flights one and two are covered in this memo. Once we begin making spots, we can create additional travel and production schedules for the rest of the social ads. This memo is meant to give some initial thoughts and suggestions on the best way to move forward with ad production. Because of the timing with the US elections, our travel schedules will be very tight and we want to make the most of our time on the ground. Initial Workinq Trip: April 23 In April 24?26 April 27 As in past years, the initial trip is to assess the current production capabilities. Although no ad production will take place, we will meet with all of the players and make sure that the team is ready to go on day one: Ensure all elements are in place for the start of production Review footage on hand and make sure older footage is accessible Compile initial list of images to be acquired Have ground team begin assembling footage library. Over see process of assembly and footage access The goal is to complete this trip prior to the May 1-9 Ukrainian holiday. Workinq trips throuqhout the campaign: base uocument lb5-l l?lleCl U/le/lt? Page lb OT 22]. 255D Exhibit case Document 1'05-1 l?lleO U/le/lb Page lb OT 22]. 255/ TO: KONSTANTIN KILIMNIK CC: PJM RG FROM: DAN STRASBERG RE: MEETING AGENDA DATE: APRIL 19, 2012 INTRODUCTION As in past years, the initial trip to Kyiv is to assess the current production capabilities. Although no ad production will take place, we will meet with all of the players and make sure that the team is ready to go on day one: Ensure all elements are in place for the start of production Review footage on hand and make sure older footage is accessible Compile initial list of images to be acquired Have ground team begin assembling footage library. Over see process of assembly and footage access The goal is to complete this trip prior to the May 1-9 Ukrainian holiday. April 23 Meetings in April 24-26 April 27 If the goal is to have ads ready to air at the end of May, it is vital that the production process begin immediately. This includes contacting and securing the film crews, the production facilities and the different personnel necessary to the process of creating a media campaign PRODUCTION CAPACITY In the past two campaigns, we have worked very closely with Dmitri Danilov (contact: danilov@thecoffeeost.com.ua) and his team at Coffee House Post to help in the creation of the ads. Dmitri was in charge of the edit rooms, the graphics, music, voice-overs and other elements needed for ad creation. In the past, the Party of Regions has contacted and contracted them directly and negotiated the deal. They are creative, fast and smart and a good addition to our case uocument 155-1 l?lleG U/le/lb Page I OT 22]. 2556 team. Having been through two political seasons, they understand the process and we strongly recommend adding them to the team for the 2012 campaign media. Once they are contacted, they will need to come to an agreement with the POR about pricing for the next six months of production. We should meet with them next week to talk about capacity, the footage library, re-loading all existing POR footage, filming and acquiring stock images. EXISTING STOCK FOOTGE Ads will be created out of three elements: existing POR footage, newly filmed images and acquired stock images. If we have new or easier access to existing footage catalogs, we should move quickly to identify the gatekeepers to those image banks and meet with them next week. Upon meeting with footage representatives, we will need to introduce the Coffee Post edit team, who will be responsible for screening through footage from our request lists and bringing it back to the edit room for use in ads. FILMING B-ROLL FOOTAGE In the past we used the Coffee House production team as well as Sergei and his team from the network (they worked for Viktoria) to film footage for new ads. We recommend doing the same for the 2012 elections. For images from the Oblasts (Broil of people), images from POR events around the nation, and images of POR leader we should use Sergei?s team. For shooting in Kyiv and getting images for concept ads, we should use the Coffee Post team. A meeting with both teams will be necessary to make sure we have a process in place to get crews in the field as quickly as possible when we need new footage. We expect that over the next two months the POR will host various events in and around the target Oblasts. Ideally, we can have the camera crew attend some of these with a dedicated cameraman filming solely for our purposes. In the past we have had problems getting footage from the POR cameraman (Vasily) who films all of the events?his time was simply maxed out and he did not have the bandwidth to duplicate everything he filmed. Having our own people at the events should ensure that we quickly get the exact images we need. case uocument lb5-l l?lleCl U/le/ld Page {6 OT 22]. 2559 When relying on the Party for footage, it should be standard operating procedure that all images shot by the Party of Regions cameraman gets automatically duplicated and sent to the edit facility. In past campaigns, we needed to submit request lists that took days, sometimes weeks for them to review and compile. Once we establish that standard operating procedure, we can meet with the cameraman to talk about images and shots POR CONTACT AND PROCEDURES We should talk about the right timing for meeting with members of the POR HQ. We may want to consider an early visit to meet with Dmidko, Goncharenko and Bondarenko (if they are still the right players). Part of the early conversation should be about process. Who ads and scripts will go to for approval and in what order, where finished ads should go upon completion, and who will approve budgets and work with the studio for payment. SUMMARY AND ACTION LIST This is much to accomplish over the course of our time on the ground, but should be able to complete everything on the list and get the production elements in order, with the goal of beginning editing by the second week of May. Contact Dimitri at Coffee House Post about working together for 2012 Set up meeting #1 with Coffee House for Tuesday afternoon Set up meeting #2 with TV station reps who control stock footage libraries Set up meeting #3 with Sergei, the director (Vlad knows him) about filming new footage and events Set up meeting #4 (if necessary) with any POR HQ people that we may need to reach out to including Bonderenko, Dmidko and Goncharenko 0000 case Document 1'05-1 l?lleG U/le/lb Page {9 OT 22]. ZS4U ADDENDUM SOCIAL CAMPAIGN MESSAGE Upon taking office, it became apparent that the Party of Regions inherited a bigger mess than anyone could have imagined. The financial hole the previous government dug for Ukraine was deeper and wider than the previous government had revealed. Because of the catastrophic failures of Tymoshenko and her fellow Orange leaders, it has taken longer than the POR planned to dig out from under the financial crisis. Yulia Tymoshenko and the failed Orange Revolution leaders took a bad situation and made it worse. Their lack of leadership, skill and foresight sunk Ukraine into a deep financial hole, and ordinary Ukrainians had to suffer the consequences. Instead of anticipating the global recession or working to lessen its effects on the country, Tymoshenko and her cronies made weak decisions and struck bad deals that would bury the country. The gas deal struck by the former government was so detrimental to the economy of Ukraine that it has taken money from the pockets of Ukrainian families and food from their table. Money that should have gone to the people was going straight to Gazprom. Money for pension increases went to Gazprom. Money for young families went to Gazprom. Money for veterans went to Gazprom. Tymoshenko?s deal has been a financial backbreaker for the nation. in spite of the challenges they have faced, the Party of Regions has delivered much needed stability and brought the country back from the brink of collapse caused by Orange's failed leadership and bad deals. Now that the economy is stabilized, the groundwork has been laid to begin much needed reforms. Even at this early stage, people are beginning to feel the positive effects as the POR early efforts are bearing fruit. As the Party of Regions leads Ukraine out of the Orange recession more and more people will benefit from the new social reforms. case uocument 1135-1 l?lleCI U/le/lti Page 6U OT 22]. 254]. INITIAL STOCK FOOATGE LIST This is an initial list of images that we will need for the social campaign ads. We will add to the list upon completion of scripts, but in the meantime we should acquire as many of these images as possible from existing POR footage or from stock footage sources. If needed we will cerate a shoot memo so we can budget and film images that do not exist. Images of people: Pensioners Families with young children Young working men and women Older working men and women Unemployed men and women Veterans University students Images of places: Gazprom images Images of the gas lines that run through Ukraine Recession images: Food prices at markets Lines at banks Businesses closed Images of the 2012 soccer construction base uocument 155-1 l?lleCl U/le/lt? Page 61 OT 22]. ZS4Z Exhibit base Document 155-]. l?lleCl U/le/lt? Page 62 OT 22]. 2545 To: PJM CC: KK, RG, VS FR: DA: April 24, 2012 This evening we wrapped up our meetings in Kyiv. This memo is a summary of what we accomplished, what still needs to be done, and the current state of the media production. The post-production studio was tasked with re-loading all of the footage from previous campaigns into their edit system to be used as soon as possible in new ads. They are also in close contact with Maxim Denk at Inter and are ready to acquire any additional stock images that we may need. They contacted the Part Of Regions about engaging on the project and spoke Valarie Onopriekno in Elena Bonderenko's office. He was expecting their call and they are working out the details of their contract. We met with Maxim Denk from Inter who is ready to help however he can. He will be in direct contact with the studio personnel when we need stock footage and will most likely be our point of contact when we ?lm new Broll. Igor Shavolov offered up his arsenal of production services to help our cause. The studio we have used in the past is our best choice to edit the ad campaign, but we will be pushing their bandwidth in September and October. in the coming months we may want to give serious consideration to using Shavalov's team to help produce the 30:00 video and the corresponding cut downs. If we take that path, our team would write and oversee the process and his team can execute the production plan. Not a decision that needs to be made now, but we wanted to put it out there for consideration. We wrote two memos about footage for the social ads. The ?rst memo is for a new Broil shoot and the second if for stock images that need to be acquired. Both memos were translated and delivered to Maxim Denk of inter and Dmitri Danilov at the studio. KK is going to deliver the memos to Shavolov as well. On Thursday we had a long and productive meeting with Demidko and Goncharenko at HQ. Konstantin?s summary does a great job of wrapping up the conversation, but there are a few media speci?c items that I wanted to summarize here: base Document 1135-1 l?lleCl U/le/lti Page 65 OT 22]. 2544 We were pressed into the conversation about slogan. As KK wrote, VD and AG were pre-sold on "from stability to prosperity" and said that it tested very well in their focus groups. Adam and I can help brainstorm additional slogans if you think it is necessary. We talked about ad approval in the hope that we could map out a more ef?cient process now, so that it does not have to be done on the A. Discuss each wave of advertising with VD and DG and come to consensus on message 8. Scripts go to VD ad DG for approval, after which they will deliver to BVK for his signoff C. They would like to see rough cuts of the ads in progress. NOTE: I think this would be a mistake as it is easier to revise completed ads than it is to spend a half a day having them approve un?nished spots and trying to explain how the completed ad will look with graphics, color correction at al D. VD and AG will screen ?nal ads and make revision recommendations. Upon their approval, the ?nal ad will go to BVK for his ?nal sign off There was no mention of any other approvals necessary, but I cannot imagine we will be let off that easy. At a minimum each ad and script should be seen by the lawyer as early in the process as possible to ensure legality of content. IV. As KK mentioned in his memo, Demidko needs to ID the three waves of campaign advertising. We talked about the waves, but I did not want to commit to talking about a strategy, especially since we do not have the research back yet and have not thoroughly discussed it. Demidko insisted on discussing themes for ads 1 and 2. Ad 1 was given the theme ?Destroyed country by the Orange." Ad 2 was themed "Why it took so long for stability to arrive.? They also wanted us to commit to percentages of positive and negative in each ad, but I think that they just wanted to understand how the ads would look and once they see scripts they will feel better about the process. Overall the meeting went very well. It was good to break bread with the ideology team and get their input into the process. The schedule has time built into the script approval process for revisions and re-writes based on their feedback. base bl: uocument lbl?-l l?lleCl U/le/lti Page 64 OT 22]. PagelLJiFF 254:) 'u Below is a revised social advertising schedule along with a full summer production schedule, which takes us through the first 8 ads of the campaign. Demidko wants to be on air a week earlier than anticipated, but he also wants 14 day flights in July, which is probably a good idea since viewership goes way down in July/August. On Monday, we will begin sketching out scripts for Flights 1 and 2. We will also be in daily contact with KK and Vlad about the progress on the ground and where we are in the process. Summer "Social Advertisi?g? Schedule On air: May 22 2012-September 3 Total ads: 8 Flight 1 On air May 23-June 1 (10 days) Flight 2 On air June 2-11 (10 days) Flight 3 On air June 12-21 (10 days) Flight 4 On air June 22-July 3 (12 days) Flight 5 July 4-18 (15 days) Flight 6 July 19-August 2 (15 days) Flight 7 August 3-August 19 (17 days) Flight 8 August 20-Septemember 2 (14 days) September 3 Begin Dual Track. Schedule TBD Flight 1 Flight 2 Production Timeline base Document 155-]. l?lleCl U/le/lti Page 6b OT 22]. 254D Flight 1 on air May 22-May 31 (10 days) Flight 2 on air June 1-10 (10 days) Ad 1 and Ad 2 scripts developed and finalized May 1-May 3 Ad 1 and Ad 2 scripts delivered to Demidko May 4 Ad 1 and Ad 2 team begins compiling images May 7 Ad 1 and Ad 2 studio begins to assemble ads May 8-May 11 Arrive in Kiev May 14 Ad 1 and Ad 2 edit ON GROUND edit with team May 14-May GROUND approvals and revisions May GROUND revisions and final approvals May 18 Leave Kiev May 19 Ad 1 delivered for air May delivered for air May 30 Ad 2 on air June 1 Flight 3 8: Flight 4 Production Timeline Flight 3 On air June 12-21 (10 days) Flight 4 On air June 22-July 3 (12 days) Ad 3 and Ad 4 scripts developed and ?nalized May 21-May 23 Ad 3 and Ad 4 scripts delivered to Demidko May 24 Ad 3 and Ad 4 team begins compiling images May 25 Ad 3 and Ad 4 studio begins to assemble ads May 28-June 1 Arrive in Kiev June 4 Ad 3 and Ad 4 edit ON GROUND edit with team June 4-June GROUND approvals and revisions June GROUND revisions and final approvals June 8 Leave Kiev June 9 Ad 3 delivered for air June 8 Ad 3 on air June 12 Ad 4 delivered for air June 19 Ad 4 on air June 22 Flight 5 8. Flight 6 Production Timeline Flight 5 July 4-18 (15 days) Flight 6 July 19-August 2 (15 days) base Document 1135-1 l?lleCl U/le/lti Page 6b OT 22]. 254/ Ad 3 and Ad 4 scripts developed and ?nalized June 11-June 14 Ad 3 and Ad 4 scripts delivered to Demidko June 15 Ad 3 and Ad 4 studio begins to assemble ads June 18-June 22 Arrive in Kiev June 25 Ad 5 and Ad 6 edit ON GROUND edit with team June 25-June GROUND approvals and revisions June GROUND revisions and final approvals June 29 Leave Kiev June 30 Ad 5 delivered for air July 2 Ad 5 on air July 4 Ad 6 delivered for air June 17 Ad 6 on air July 19 Flight 7 Flight 8 Production Timeline Flight 7 August 3-August 19 (17 days) Flight 8 August 20-Septemember 2 (14 days) Ad 7 and Ad 8 scripts developed and ?nalized July 08-July 11 Ad 7 and Ad 8 scripts delivered to Demidko June 12 Ad 7 and Ad 8 studio begins to assemble ads July 16-July 20 Arrive in Kiev July 23 Ad 7 and Ad 8 edit ON GROUND edit with team July 23-July GROUND approvals and revisions July GROUND revisions and ?nal approvals July 27 Leave Kiev July 28 Ad 7 delivered for air August 1 Ad 7 on air August 3 Ad 8 delivered for air August 15 Ad 8 on air August 20 base Document 155-]. l?lleCl U/le/lt? Page 6/ OT 22]. 2546 Exhibit case Document 195-]. l?lleG Ulle/lb Page 66 OT 22]. [649 From: K. Kilimnik To: info@tolmach.com vlad.tolmach@gmall.com Cc: Bcc: Subject: Fw: Euro 2012 Scripts Date: Wed May 02 2012 22:55:55 EDT Attachments: Dream.docx Spirit.docx We are Ukraine.docx Vovchik. guten morgen Kak dumaesh. smozhesh etu biaku devami za segodnia perevesti? Spaslb From: Paul Manafort Sent: Wednesday. May 02, 2012 04:05 PM To: K. Kilimnik Subject: FW: Euro 2012 Scripts i like these spots. See if we can get shavalov to go with them. From: Adam Strasberg Date: Wed. 2 May 2012 15:51:20 -O500 To: Tony Fabrizio Cc: Paul Manafort Daniel Rabin Konstantin Kilimnik Rick Gates Bob Ward Subject: Re: Euro 2012 Scripts Paul, Went back to the drawing board on these spots based on your comments. These spots could be in VFY's voice or not. He could appear as one of closeups in the ad or not. depending on the politics of the situation. Adam/Dan uase Document 195-]. l?lleG Ulle/lb Page 69 OT 22]. 25bU On May 2. 2012. at 4:26 PM. Tony Fabrizio wrote: Paul: I go back to a comment i made before and that is if we are going to talk about "making progress" In the campaign, why not tee it up with these ads now using the accomplishments for the EUFA tournament as examples of progress? Then come back with the campaign and build on that "progress" brand. Tony Fabrizio Fabrizio, McLaughlin Associates 703-684-4510 -- Of?ce 703-739-0664 -- Fax From: Paul Manafort To: Daniel Rabin Adam Strasberg Cc: Kllimnik" Rick Gates Anthony Fabrizio Subject: FW: Euro 2012 Scripts Dan These draft spots are more political than uplifting. It may be all we can pull off. Since these are not campaign spots. I think we need to be careful. The message is the feel good message not the "we deserve credit" political message. It is more like the old in america' Spots in 1984 that was built on the strength of the country and people and hope - in this case - accomplishment of getting Ukr ready. Given that Merkel is trying to pollticize the UEFA boycott, ideally the spots are the antidote meaning we make the tournament about Urkaine the country and people. The spots highlight this theme and the use of Is to make the point that DID iT? and now enjoy it. From: Daniel Rabin To: Paul Manafort Cc: Konstantin Kilimnik Adam Strasberg Rick Gates Subject: Re: Euro 2012 Scripts Take a look at the enclosed revisions which incorporate the comments in your email along with the concepts laid out in the memo. Considerably less political. Each of these Spots is very different: Opens with a VFY welcome to the games ad During the games is a testimonial spot Post games is a VFY closing ad case Document 195-]. l?lleG Ulle/lb Page 9U OT 22]. I agree. the images are very positive. upbeat optimistic. Once we have script look. I will add a video column that specifically lays out the shots. Let us know your thoughts. On May 2. 2012. at 8:38 AM. Paul Manafort wrote: Dan This is too much of a political ad. We need something less obvious. Message should be mostly uplifting. other than claim some said it was impossible. Images should be rapid ?re images of a stadium or bridge or facility for UEFA being built with positive messages about 1. We knew Ukr could get the job done. Our people are hard working. determined. etc 2. Ukrainians are proud of their country and saw the opportunity to show Europe why Ukr is special 3. Today. Ukr welcomes Europe and the world to the 2012 UEFA Football championship. Play ball From: Daniel Rabin To: Paul Manafort Cc: Rick Gates Adam Strasberg Subject: Euro 2012 Scripts Paul. i sent this earlier in the week and wanted to make sure you received the email below. Thanks. Dan Paul, Take a look at?the three scripts enclosed. One is for the open of the games. one for during the games. and one for the close. The visuals would all be exactly as you described in your memo. Once we have consensus on the narration I will add a video column so everyone understands the exact types of images that these ads need. Looking fon/vard to your thoughts. Dan/Adam Rabin Strasberg Media media moving people 0: 202.550.1795 case Document 155-]. l?lleCl U/le/lt? Page 91 OT 22]. ZSDZ (under construction) Rabin Strasberg Media media moving people 0: 202.550.1795 (under construction) Rabin Strasberg Media media moving people 0: 202.550.1795 (under construction) Adam Strasberg Rabin Strasberg MEDIA media moving people c: 202.302.3094 Read my blog on political advertising Ad Nauseam Follow me on Twitter base uocument lb5-l l?lleCi U/le/lt? Page HZ OT 22]. PagelLJil-?F This spot is built on big sweeping, emotional images. Think "Morning in Ukraine." We see close ups of faces, silhouetted workers, machines sitting quietly by a pile of dirt, a worker's weather beaten hands. We see architects with plans, a dad coming home late (the are already in bed), we see two workers staring up together at the stadium. it started as a dream. lint drenns don't materialire overnight. They happen because of our sweet. 'I?hoy happen beam at long hours of and sacrifice. They happen because we put. differences aside and work together recognizing that what unites as is always stranger than what drives us apart. tiara 20ft is here ilorn from determination. built with hard work and a aaitieveil out ola belief in Ukrainian potential. it started with a but today that drone is our reality. base Document 155-]. l?lleCl U/le/lti Page 95 OT 22]. 25134 This spot is built on big sweeping, emotional images. Think "Mondng in Ukraine." We see close ups of faces, silhouetted workers, machines sitting quietly by a pile of dirt, a worker's weather beaten hands, a child kicking a ball, a mother looking at her baby. The Euro 2012 shots will have shots ol the stadium being build, the preparation, the pride ola worker or the amazement of a passerby. What is the spirit of our country? lioes it bend to the impossible?- tir will. in the lore oi daunting edits? Wind is the spirit of llkreiee? It's de?ned by hard work. determination lliltl pride. The spirit oi llkreine is here 20l2. It's in the bonds of every worker. In the wonder oi every eliild In the love of every mother. The spirit oi llkreiee is all around us. here 2M2 is here. This is who we are. base uocument lb5-l l?lleCl U/le/lt? Page 94 OT 22]. PagelLJif-?F 25b!) new "Houdini" This spot is built on big sweeping, emotional images. Think "Moming in Ukraine." We see close ups of faces, silhouetted workers, machines sitting quietly by a pile of dirt. a worker's weather beaten hands. Close up of a machine digging up dirt cut to a wide shot of all the work fell to do. Close up of a worker?s face wiping sweat off his brow, leaving work with the stadium looming heautifu?y behind him. determination in the lore of a tough job. The will to finish whet we start. The ingenuity to get it done right. The pride in a job well done. We are llkruine end what divides us is no match tor that which unites us. here 2tl 2 is here. llur opportunity to show the world our potential. our cheese to show them our strength. We use llkruine. end this is we can together. base uocument 1'05-1 l?lleCl U/le/lti Page 9'0 OT 22]. Exhibit Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 96 of 221 PageID# 2357 To: From: RE: Date: PJM Dan Rabin & Adam Strasberg New film crew recommendations June 29, 2012 We have been giving thought to our conversation on changing direction with the film crew. We agree that to date, the images have been the achilles heel of media. Over the years we have seen the gamut of Ukrainian directors and crews. Whatever course we choose, there are some basic characteristics that the new director/crew needs to fill: 1. The new production group needs to film on modern, up to date equipment. 2. The new group needs to be overseen by a creative, talented, experienced and reliable Director. 3. We need a crew that understands the nature of the advertising, can think on their feet, call an audible when necessary, and move quick. 4. The new team must be able to move quickly, sometimes within days, to produce a shoot, capture images and deliver them for edit. To those ends, we have four options available to us. Each has its own pluses and minuses. There are probably also politics involved in each choice, some of which we may not be aware. We have not been able to touch base with KK yet about OPTION D, but we added it to the list so we know the universe of choices available as the POR moves forward with this decision. OPTION A Currently, the POR is using the production crew and services of Maxim Denk (Inter) for filming and image acquisition. Their equipment is very high quality similar to what we would recommend for domestic clients. If the POR wants to continue this relationship, we highly recommend that Maxim immediately recommend a new Director with whom we could work. The Director is responsible for the composition and creativity of the images. A new direction would certainly result in different images. OPTION B Work directly with Igor Shuvolov to find a new producer, director and crew. In our meeting with him, Shuvolov told us that he had access to any and all parts of production. Unsure of the politics involved in soliciting his help, but Shuvolov seems to understand what we are tasked to accomplish, and could be in the position to recommend a favorable alternative. OPTION C Dimitri Danilov is the owner of the studio “Coffee Post” where the POR ads are being edited. They have filmed for the POR in the past, and shown that they can capture very Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 97 of 221 PageID# 2358 good, high quality images. They film on good equipment and have directors that are creative and understand what we need to accomplish. There is an advantage to vertical integration here. As the edit house, they understand the nature of the campaign advertising; they know what we need to film, and how it would be used in the advertising. That synergy might be exactly the extra kick the ads need. OPTION D As discussed, the media team can solicit recommendations for a new film crew from BVK or any member of his team. Upside: BVK and his team would be invested in the film crew decision and there may be less chance of future issues with footage quality. Downside: We do not know what we will be getting into. They do not understand the nature of media, and there is a good chance they will recommend a company that is not a good match for what their production needs. Filming evergreen images for political ads can be counter-intuitive for many directors. As we have already experienced, Ukrainian shoots can easily become bogged down in hierarchy and “the way that things are done.” MOVING FORWARD The latest Ad schedule has a positive dual track beginning on July 25. To accomplish that goal, we would need this decision to be made as soon as possible so the new group/new director can begin planning the shoot immediately. Upon landing on 7.9, I will need to head out to begin filming the testimonials. This is an ambitious plan. In a worse case scenario we can push the dual track by a week while this gets solved, but we should aim to make this happen immediately. We think that these are the best four options available to us. Whatever option we chose moving forward, having a closer relationship between the group that’s filming and the group that’s editing will enhance the image quality of the ads. Additionally, bringing us into the pre-production process and giving us greater oversight on the filming process can help us gather the images we need. That does not mean that there is not a better solution of which we have not thought. We would be glad to talk through any option that could help to capture better, higher quality, more creative images. Looking forward to discussing. base uocument 1'05-1 l?lleCl U/le/lti Page 96 OT 22]. Exhibit Zb/lt? Page OT 22]. Z5bl case IT *?J?ll ll .I ?f case Document 1535-1 l?lleG U/le/lt? Page OT PagelL?-?F Z5b5 Exhibit Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 103 of 221 PageID# 2364 VY Agenda Jan 15, 2013 1. Lady a. Attitude changing in Europe and US i. EU friends are making progress/changes in USG -bad for YT ii. She is sensing this 1. Civil disobedience is meant to cause us to over reach b. Slattery, ,JT, Sasha – new track is coming from too many places c. First Quarter strategy on YT i. Components 1. Sasha, Alessandro, GC, Hapberg – lobbying ii. start from Europe – AB tasks 1. Switz 2. banks 3. B get letters, then meetings, 4. Then raise with Gov 5. Tie into Eur network 6. Media leaks re: investigations of banks on LUY iii. Then Ukr begins investigations 1. Contacts Swiss 2. Information sharing 2. Sasha tomorrow a. C is bad, needs trial put off – health plays well in Europe (post feb 25 Summit is best to get out of way) b. Looking for some breakthrough – Lutsenko is his idea c. Wants to broker deal on YT – play him so that thee AB strategy plays out publicly – i. AB stories will change his view on solution ii. VY is good guy for looking like he was searching for solution but now the new facts are too overwhelming to ignore 3. US update a. Kerry i. Back channel - AK b. WH i. Back channel - SL c. Congress - Kozhara d. Consultants – Podesta/Devine/Weber/ Barry Jackson e. Chain of command i. visits need to be co-ordinated &our people involved the meetings can be prepped and followed up 4. Europe a. First Q i. PJM Goals 1. EU Summit a success 2. Visa free regime announced & timetable established 3. IMF process – how we say is as important as what we say 4. OSCE – DOJSCO-402992594 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 104 of 221 PageID# 2365 5. 6. 7. 8. a. Goal = use to promote Ukr and good partner with other European countries & to build good relations with several EU leaders, including new ones ii. EU Summit on Feb 25 1. Issues – visa free, cpc, election law reform, 2. Key is dialog - `AK – Fule 3. Fule is at end of term – needs a success iii. Others 1. IMF 2. OSCE b. Hapsberg i. Increase members ii. Briefings = new USG appmts - Kerry, Royce, Dana, c. Fule, Barosso Campaign a. Politics needs to drive Government b. Chain of Command is VIP c. Situation room – tied to CoM and Bankova, d. New technology - Micro targeting - Obama i. Tie into Larin program e. Benchmark f. Goal for 2013 i. Build on mini projects – fixing things up (Larin) ii. Micro targeting layering of country – targets/policies/ achievements iii. Financial assistance Review various projects a. Funding – same levels b. Zev project IMF a. New narrative b. Conflict betw technical and political c. Approach – no incr in tariffs to people/ new approach – d. instructions need to develop plan CoS e. CoS – KG/IA to meet confidentially to lay out new approach f. Abruzov a. Set up contact DOJSCO-402992595 case Document 1535-1 l?lleG U/le/lt? Page lUb OT Pagelunr Z5bb Exhibit Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 106 of 221 PageID# 2367 TO: FROM: RE: DATE: SL PJM PR EFFORTS THIS WEEK IN KYIV APRIL 5, 2013 GOAL Based on the important announcement expected this week, we want to be aggressive in defining our decision. Additionally, it is important that we put the opposition on defense this week. We can do so by citing their obstructionist tactics in the VR and the impact on Ukraine’s European integration. This week it is important to position the opposition as obstructionists. AUDIENCE The main audience this week is the international community. We want them to focus on the fact that the Government is performing on a number of levels to comply with the EU conditions. Additionally, we want the international community to see that, notwithstanding their words, the opposition is acting in ways that inhibit Ukraine from meeting its obligations to the EU. OPPORTUNITY Yatsynuk’s request for copies of the legislation that was passed by the Deputies who convened outside of the BR chamber provides us with an opportunity to make several points. First is the fact that constructive work was conducted. A second important point is that the work product was legislation that is important to the EU. The third point to stress is that the opposition is inconsistent in its words and actions. Finally, the request provides us the opportunity to legitimize the VR session by virtue of the work done. The best way to comply is to post the actions taken by the Deputies on the VR Website. This will denote legitimacy by itself. The legislation passed should be organized in such a way that it is apparent that the new laws assist Ukraine in complying with EU Conditions. The specific connection between the work product and EU conditions should be highlighted on the VR Website. This will serve as an example of the efforts being undertaken by the Government despite difficulties created by the opposition. DOJSCO-402992635 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 107 of 221 PageID# 2368 TALKING POINTS – VR ACTIONS 1. Despite Opposition behavior, the VR passed important legislation last week 2. This legislation allows Ukraine to meet several important conditions set out by the EU in order to be in compliance with EU laws and regulations 3. More actions are being developed both in the VR and in the various Ministries to comply with the EU conditions. 4. Specifically, this past week the VR passed following legislation a. KK LIST BILL AND EU CONDITION MET 5. The Government believes that Ukraine integration into the EU supercedes any partisan political issue and all responsible political parties should refrain from politics and assist in the work to achieve the goals established by the EU 6. Blocking the podium in the VR is a violation of the duties that Deputies swore in their oath to uphold the Constitution and work to improve the quality of life of all Ukrainian citizens 7. Government will no longer tolerate these destructive tactics of the opposition. It will continue to work to pass positive legislation 8. To date, the Government has been working with a number of western NGOs on a number of important policy initiatives a. KK LIST THEM 9. Once again, the opposition calls for help from western sources but does nothing to engage these resources. Their lies are being uncovered daily. While they make requests for western help, the Government continues to work with western experts to improve laws on a number of fronts, including a. KK – INSERT A FEW EXAMPLES TALKING POINTS – ANNOUNCEMENT 1. TPs will be developed once the decision is announced DOJSCO-402992636